Tag Archives: traditional publishing

Project Timeline Template for Book Publishers

Every book is a little bit different. But this project timeline template will help you guesstimate how much time it will take to publish your book.

Project Timeline Template for Book Publishers (Project Management)

Project Timeline Template for Book Publishers (Project Management)

Traditional Project Timeline Template for Book Publishers

Below is the approximate amount of time it takes to publish a paperback book the traditional way. For a 30,000-word non-fiction book, you can expect the entire process to take around four months. If your book is twice as large (e.g., 60,000+ words), then expect to double the amount of time it will take each person to complete his or her duties within the project. Plus, you can add up to another four weeks if you plan to print any books once the publishing process itself is complete.

Title of the Book: Sample Non-Fiction Book
Author Name(s): Jane Doe
Genre: non-fiction
Format: paperback
Trim Size: 6″ x 9″
Word Count: 30,000
Picture Count: up to 10 interior graphics automatically included in each graphic design package
Colour or B/W Interior: b/w
WORK-MADE-FOR-HIRE VENDORS
PPG Publishing Services (Project Manager)
Copy editor
Fact checker
Indexer
Graphic designer
Proofreader
PROJECT TIMELINE
Order Vendor/Author(s) Project Duties Deadline
1 Author Order publishing package (prepay) June 26, 2017
2 Author Digitally sign publishing agreement and submit to PPG June 26, 2017
3 Author Send Production Questionnaire to PPG June 26, 2017
4 Author Submit manuscript and interior graphics to PPG June 26, 2017
5 Author Submit cover text and graphics to PPG June 26, 2017
6 PPG Order ISBN & barcode June 26, 2017
7 PPG Submit contracts to PPG vendors June 26, 2017
8 ALL Vendors All vendors return signed contracts and initial invoices June 26, 2017
9 PPG 50% deposits sent to vendors June 27, 2017
10 PPG Send manuscript to copy editor June 28, 2017
11 Editor Copy editing July 11, 2017
12 Editor Return copy edited manuscript to PPG July 12, 2017
13 PPG Review and send copy edited manuscript to author for approval July 12, 2017
14 Author Finish reviewing copy edited manuscript July 18, 2017
15 Author Return reviewed/approved copy edited manuscript to PPG July 19, 2017
16 PPG Send ISBN and barcode to graphic designer for cover July 20, 2017
17 PPG Send graphics and copy edited manuscript to designer July 20, 2017
18 Designer Complete and send two sample cover/interior designs to PPG July 22, 2017
19 PPG Review and send the two sample cover/interior designs to author July 23, 2017
20 Author Choose one cover design and one interior design and let PPG know July 25, 2017
21 PPG Let designer know author’s choice of cover/interior design July 25, 2017
22 Designer Design cover and interior of book August 7, 2017
23 Designer Send first round .PDF proofs of cover and interior to PPG August 8, 2017
24 PPG Check over first round .PDF proofs and then send to author August 8, 2017
25 Author Complete first proofing round August 14, 2017
26 Author Send changes (if applicable) back to PPG August 15, 2017
27 PPG Check author’s comments and send first round changes back to designer August 15, 2017
28 Designer Complete changes and send next .PDF proofs to PPG August 22, 2017
29 PPG Check over .PDF proofs and then send to author August 22, 2017
30 Author Complete second proofing round August 28, 2017
31 Author Send changes (if applicable) or approval back to PPG August 29, 2017
32 PPG Check author’s comments and send second round changes/approval back to designer August 29, 2017
33 Designer Complete changes and send next .PDF proof to PPG September 4, 2017
34 PPG Check over .PDF proofs and then send back to author for approval September 4, 2017
35 Author Review and send approval back to PPG September 5, 2017
36 PPG Send approved .PDF interior to Indexer September 5, 2017
37 Indexer Complete index of the interior September 18, 2017
38 Indexer Send index in Word.doc format back to PPG September 19, 2017
39 PPG Review and forward index to designer to insertion into the .PDF September 19, 2017
40 Designer Insert index into .PDF September 20, 2017
41 Designer Return print-ready .PDF of interior and .jpeg of cover to PPG September 20, 2017
42 PPG Submit print-ready files to printer and order hard copy proof September 21, 2017
43 PPG Order hard copy proof for proofreader (Can take up to two weeks to receive this from the printer.) October 5, 2017
44 PPG Send suggested retail price to author for approval October 5, 2017
45 Author Reply to PPG with chosen retail price for book. October 6, 2017
46 Proofreader Complete professional proofread of hard copy proof October 18, 2017
47 Proofreader Return proofread hard copy proof to PPG October 19, 2017
48 PPG If more changes, submit to designer to complete changes and mail hard copy proof to author October 19, 2017
49 Designer Complete proofreader changes and submit updated .PDF proof to PPG October 23, 2017
50 PPG Review and send .PDF to author for review along with hard copy proof October 23, 2017
51 Author Compare hard proof to new .PDF proof and send final sign-off to PPG October 25, 2017
52 PPG Request all final-approved working and finished  files back from designer October 26, 2017
53 Designer Send all final working and finished files back to PPG October 27, 2017
54 PPG Send author all final working and finished files October 27, 2017
55 PPG Submit final files to printer/online distributor(s) October 27, 2017
56 PPG Organize one book signing event at a local book store for author October 27, 2017
57 Author Print books (Depending on how many copies are being printed, this can take up to four weeks.) November 17, 2017
58 Author Submit book copies to Legal Deposit at Library and Archives Canada October 27, 2017
59 PPG Update PPG Facebook page October 27, 2017
60 PPG Update PPG blog October 27, 2017

Project Timeline Template for “Rapid Release” Publishing

This past year, I discussed the many merits of “rapid release” publishing (e.g., releasing a new book every six weeks). Obviously, the above traditional project timeline template won’t work for independent authors who wish to self-publish an SEO-friendly book series like that. They will require a different approach as outlined in this mini ebook series. But for those of you who wish to produce only one book at a time the traditional way, you can use the above template as your guide.

Does “rapid release” publishing appeal to you more than the traditional publishing process does? If yes, here are 7 Tips to Help You Write a Book FAST!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



My Winding Road from Traditional Publishing to Digital Publishing

How to Publish a Book in Canada … and Sell Enough Copies to Make a Profit! © 2013

I started Polished Publishing Group (PPG) as a “digital publishing” company in November 2009. In retrospect, I didn’t fully understand effective digital publishing at that time. Nine years later, I can confidently say I do, and the way I run my company is evolving as a result.

Like many others in my generation and older, I come from a traditional publishing background. I cut my teeth on paperbacks, hardcovers, and offset printing at a small literary press back in 1993. We put all our authors’ books through a thorough, substantive editing process followed by an even more fastidious graphic design and proofreading regimen to polish them to perfection. Then we “sold” (and I use that word loosely) our books by mailing out printed press releases and review copies to all the relevant media in our area, entering some books into contests, arranging the occasional breakfast launch or evening wine and cheese reading event for others, and shipping part of our inventory to various Canadian distributors to house for us. Other than that, we relied on standing orders and word of mouth to “sell” our books to the masses. Once the next season of frontlist titles came out six months later, the latter became part of the dust-collecting backlist.

An Early Education in Traditional and Digital Publishing

It was an eye-opening experience for someone like me who took this job straight out of college thinking I was going to learn what it takes to become a bestselling author from the inside out. (Even just writing that sentence makes me chuckle now.) As detailed in the introduction of How to Publish a Book in Canada … and Sell Enough Copies to Make a Profit!, I quickly learned the realities of this industry. I came to see that our top authors were the ones who bought wholesale copies of their books from us and worked tirelessly to sell them out. They saw themselves as entrepreneurs, and they treated their books as their businesses.

Small Canadian presses aren’t alone in this. Far from it. In fact, the “Big Five” international trade publishers—Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster—also admit to focusing primarily on their frontlist titles for only a short period of time. Once those books fall to the back list, the responsibility of continued promotion falls to their authors as detailed in this excerpt from Merchants of Culture: The Publishing Business in the Twenty-First Century by John B. Thompson (16-Mar-2012) Paperback:

As soon as a book shows signs that it’s going to take off, the sales, marketing and publicity operations mobilize behind it and look for ways to support it with extra advertising, trying to get more radio and TV appearances, extending the author’s tour or putting together a new tour to cities where the book is doing particularly well, and so on. … the sales, marketing and publicity operations are geared and resourced in such a way that, when they see that a fire is starting to ignite, they are able to pour generous quantities of fuel on the flames. … But if further appeals fall on deaf ears and sales fail to pick up, then the marketing and publicity effort will be wound up pretty quickly – ‘In two to three weeks we might pull the plug,’ … So how long does a book have out there in the marketplace to show signs of life? How many weeks before it becomes a dead fish that will be left to float downstream? … I would say the life of a book today is about six weeks. And quite frankly it’s even shorter than that, but you probably have six weeks and that’s it. (Thompson, 2012)

How to Publish a Bestselling Book … and Sell It Worldwide Based on Value, Not Price! © 2014

Unless you’re selling it yourselves, authors. Sell it yourself and your book will have a much longer shelf life. As long as you stay focused on selling on any book, it will remain a frontlist title for you. That’s a fact.

I knew that much nine years ago. I had also learned how to sell after leaving my job at that literary press to begin a lifelong career in corporate sales with some of the most prominent industry leaders in print media, office supplies, and multi-function digital and offset printing. I had a strong grasp on digital communications and how easy it now is to communicate and do business with people all over the world so long as each party has a proper WIFI connection. So, in my mind, I was a “digital publisher” because I operated in a virtual office environment, and because I not only had the experience and expertise to help authors produce trade-quality books; I could also teach them how to sell their books worldwide both offline and online.

But Here’s the Problem With That

I now know effective digital publishing requires a little more finesse than simply intermingling yesterday’s offline sales and marketing methodologies with today’s online techniques. Doing so can actually be counterproductive because the latter requires patience while the former requires momentum. In the traditional offline world, authors must appeal to the interests of people such as agents, booksellers, reviewers, and publicists to help you move more books on their schedules; but, in the online world, you’re working with impartial algorithms and search engine optimization (SEO) tactics to increase your exposure as detailed here: https://blog.polishedpublishinggroup.com/2018/06/a-shortlist-of-googles-top-ranking-factors-an-excerpt-from-search-engine-optimization-seo/. In other words, if you want to succeed at selling books in this day and age, you can no longer “waste precious time” by publishing only one book per year or one blog entry per week and promoting it on someone else’s timeline. The Internet rewards speed and productivity, and the Internet is your greatest sales tool.

How to Publish a Book in the East That Your Can Sell in the West © 2018

How much speed and productivity are we talking about? There are literally millions of new books published around the world every year now. The playing field has drastically changed from when my publishing career began 25 years ago. It is far more competitive and nearly impossible to stand out among the crowd if you’re doing things the traditional way. I’ve come to see that my approach has to change with the times if I’m to survive in this new digital arena and all my authors—myself included—are to thrive. More and more, I’ve also come to see that it’s necessary to embrace a digital revolution known as “rapid release” publishing, as discussed in my latest book titled How to Publish a Book in the East That You Can Sell in the West. You can reach people worldwide now, but there is a right way to do it that will improve your odds of success. This is the new publishing model I’m now developing for PPG’s upcoming authors.

How do I know this works? I’ve watched the PPG Publisher’s Blog increase from a mere 1,000 registered users in early 2017 to over 5,000 a short year later (and still growing) by doing all the things I recommend to you in my new book. I’ve also seen downloads of my backlist books on Amazon, Kobo, and E-Sentral collectively increase from under 5 books per month to over 300 per month on average (and still growing) within the same time period. That’s my firsthand experience with this to date, but that’s nothing. You’re sure to be inspired by many even greater success stories contained within the book. And once I’ve grown my own numbers to a “respectable” level by today’s North American corporate standards, I plan to package the program to help you achieve the same effective digital publishing results with a dedicated team by your side.

For those of you who are public speakers and business professionals selling your books at trade shows and conferences, the traditional publishing methods still apply. You’ll find the first two books mentioned above are still helpful. For everyone else, stay tuned for more details in the coming weeks.  

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.