Tag Archives: social media marketing

3 Ways Authors Can Use LinkedIn to Promote Books

LinkedIn

LinkedIn

LinkedIn is a great place to sell books … if you do it the right way. I’ve received several emails via LinkedIn over the years from newly self-published authors who were advertising their books, trying to convince me to buy them. If you’re one of these authors, I genuinely applaud you for taking that important step toward self-promotion. That said, I’d like to share with you a more effective approach that will bring you more success in the future.

As the largest business networking site in the world, and the 13th largest social media site overall, LinkedIn acts as an online resume where you can highlight your expertise within your field. It is also a fantastic place to showcase your book. Don’t push people too hard here, though. For example, unsolicited email requests to buy your book are a no-no on this site. Build your audience gradually with relevant and informative posts.

Use the Publications Section on LinkedIn

Using a section of LinkedIn called Publications, you can link your profile directly to your book’s ecommerce storefront on Barnes & Noble, Baker & Taylor, Kobo, or even Amazon to promote it in an unobtrusive way. This is a great way to appeal to the audience that is already interested in you and your book. They’ve already chosen to visit your profile on their own. So, why not provide a link to where they can buy your book?

Join Groups on LinkedIn

On LinkedIn, you can join groups that are related to your field. You can share book excerpts or blog entries with other members of these groups. It’s a great way to drive more traffic to your blog entries—traffic in the form of people who have already shown an interest in your topic by virtue of the LinkedIn group you met them in. They may send you a connection request and eventually buy your book via the Publications section on your profile page.

Be Interactive and Professional on LinkedIn

Build your audience gradually by posting relevant and informative blog entries twice a week to groups that are interested in your topic matter. Only occasionally post them as status updates directly from your profile page. Engage in conversations with those who post comments to your blog entries and status updates. Let your audience get to know you by replying to their posts and answering their questions. Then let the rest of it happen organically. Always be professional.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.




Organic Web Weaving: Modern Book Publishing, Sales and Marketing

Organic Web Weaving

Organic Web Weaving

Organic web weaving is every author’s road to book sales success. Writing is selling in the online world. Writers are natural online marketers. Polished Publishing Group (PPG) can show you how many of today’s top authors are selling thousands of books every year using some simple online techniques. Most of these techniques require effective writing.

The best way to sell books in today’s world is to utilize the power of search engine optimization (SEO). Effective digital publishing requires a little more finesse than simply combining traditional offline sales and marketing methods with modern online techniques. Doing so can actually be counterproductive. This is because traditional publishing takes time while digital publishing requires momentum. If you want to succeed at publishing and selling books nowadays, you can no longer “waste precious time” by publishing only one book per year or one blog entry per month. The Internet rewards speed and productivity, and the Internet is your greatest ally. Used right, it can help you stand out among the millions of books being published worldwide each year.

Organic Web Weaving Techniques That Work

"Rapid Release" Publishing

“Rapid Release” Publishing

1. Blogging: If you have published (or plan to publish) a book, you will need a website to promote it. That’s your starting point. You don’t need anything fancy or expensive; a simple blog will do. If you haven’t already done so, you can create one for yourself using either WordPress.org or Blogger.com. Just follow their user-friendly instructions along with the instructions I give you in the three books shown on this blog post.

2. “Rapid Release” Publishing: There is a form of online book sales and marketing known as “rapid release” publishing that many of today’s most successful authors are using. Many of these authors are selling thousands of books every year by publishing this way. Some of them are earning six- and seven-figure incomes from their growing fan bases. Even mainstream authors like James Patterson are jumping on this bandwagon. He publishes multiple books in short periods of time, too. He refers to his “rapid release” book series as his BookShots line.

Social Media Marketing

Social Media Marketing

3. Social Media Marketing: Did you know social media activity is one of the things Google rewards that can help to improve your SEO? Well, it is. And certain social media sites will earn you more points than others, so I’ve learned. For example, did you know YouTube is owned by Google? Now that you know, you may be more inclined to start posting more video content on a regular basis. I dedicated an entire book, titled Successful Selling Tips for Introverted Authors, to teaching authors how to utilize social media marketing as part of your online sales strategy. I strongly recommend you read it. Yes, it is possible to sell books using nothing more than a comfortable chair in your quiet writing room, a laptop, an Internet connection, and your own God-given talent for writing. Authors around the world are proving it every day. You can join the fleet.

Organic Web Weaving Services Through Polished Publishing Group (PPG)

You can do it all yourself by following the user-friendly tips in the above three books. You can also contact PPG here to learn more about how we can help you weave a powerful web. The sooner you get started, the faster you’ll see results.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.




Why Social Media is the Perfect Platform for Introverted Authors to Promote Books

Perfect Platform

Perfect Platform

To understand why social media is the perfect platform for introverted authors, you must first understand introversion. Introversion is a somewhat nebulous characteristic as discussed in Carolyn Gregoire’s article from 2013 titled 23 Signs You’re Secretly An Introvert: “Think you can spot an introvert in a crowd? Think again,” she says. “Despite the growing conversation around introversion, it remains a frequently misunderstood personality trait.” Agreed. A common misconception is that all introverts are shy and anti-social; but “shyness” and “introversion” are, in fact, two very different things.

Quality Over Quantity is the Perfect Platform

Introversion is more about preferring quality over quantity in social interactions. It’s about where one derives their greatest source of energy to thrive. To clarify, extended periods of social interaction will energize an extrovert. The same set of circumstances will deplete an introvert who will then have to ‘recharge’ by spending a period of time alone afterward.

This is precisely the reason why social media is the perfect platform for introverts to promote their books. No need for forced interaction, small talk, or gregarious chatter. You don’t need to be the master networking champion of the office, or the center of the company cocktail party. If you’re an introvert and want to promote yourself and your book, all you need is an Internet connection and a plan.

Getting Social in a Professional Way is the Perfect Platform

We can talk about Twitter and Facebook. But if you’re in it for business and networking, LinkedIn is still a safe bet. Build your audience gradually. Post relevant and informative blog entries twice a week to groups that are interested in your topic matter. Once you have connections and an audience, don’t push people too hard. Don’t, for example, send people unsolicited email requests to buy your products.

Engage in conversations with those who post comments to your blog entries and status updates. Let your audience get to know you by replying to their posts and answering their questions. Again, this is gold for the introvert. You can have meaningful conversations in a controlled environment, all while enjoying the comfort of your private office.

Utilizing the Power of Key Words is the Perfect Platform

A keyword is a phrase that someone might type into a search engine such as Google, Bing, or Yahoo to try to find something they’re looking for. For example, the author of a holiday cookbook may write a blog entry containing keywords such as “best cheesecake recipes in the world” and “holiday treats” and then link them to the ecommerce site where the book is sold.

The idea is to write several of these keyword-rich articles. Then share those articles with others via email and social media websites. The ultimate goal is for your articles to show up in the top five search results on page one of a search engine because this will dramatically improve the chances of people clicking on them to read them. Obviously, the more articles that are posted online on a regular basis, the better it will work because people will be able to find you via more and more keyword variations.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.




What is Search Engine Optimization (SEO)?

Unless you’ve been hiding under a rock, there’s a good chance you’ve heard of search engine optimization (SEO). The term refers to the various techniques people can use to improve (optimize) their respective webpages’ standings on search engines such as Google, Yahoo, Bing, and Baidu.

As an author, the “webpages” you’re trying to promote online may be your online articles, blog posts, the e-commerce site where you sell your book(s), or even the home page of your website. It’s crucial to your success to improve each one’s SEO.

How Does it Work?

Think, for a minute, about when you use a search engine to find something. Where is the first place you look when the search results come up? The top and centre of the page? In addition, how many links are you willing to click through to find what you’re looking for? Maybe five or six at the most? Maybe your eye will scan down that first page for something interesting; or, if you have the time, maybe you’ll dig a little deeper and look through the second or third page to see what comes up there. This is what SEO is all about. Statistically, most people will stay on the first page, and that is why it’s crucial to make sure you and your book appear on that first page for as many of the major keywords that are associated with your topic matter as possible. Regular and consistent online writing (blogging) is one way to help you achieve this level of SEO.




Find Keywords

The first thing you will want to do is find specific keywords related to your book’s topic. How do you do this? It’s easy! Pull up the search engine of your choice in your browser, such as Google. Think about what combinations of words your readers will be typing into that search engine when they’re looking for your book. Type them in to test them out and see what comes up. Find as many variations as you can. The more, the better because it will give you more topic matter to create even more content over time.

Create Content

Writing blog posts and online articles that are informative and helpful will bring you more readers—but only if they contain the keywords we just talked about. Repeating a specific keyword at least twice per every 100 words will improve the SEO of that content for that keyword. Then you must share those pieces with others via email marketing, social media marketing, et cetera. Why share it? Because the SEO of that article will further increase and improve with every unique click from every new person who views it.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.

Effective Copywriting and Top of Mind Awareness (TOMA)

This content first appeared on Warrior Forum and has been republished here with permission from the author.

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Writing really effective, eye-catching copy to promote a product or service is important. When it comes to online marketing, that copy also needs to cleverly incorporate the item’s highest ranking keywords for the purpose of search engine optimization (SEO).

But there’s more to it than that, and this is where things like blogging, social media marketing, and pay-per-click (PPC) advertising come in handy. If you want to reach all your current and prospective customers, then you must achieve top of mind awareness (TOMA) with all of them by constantly staying in front of them.

Some people think of their target market as a fixed segment of the public that share similar characteristics (e.g. my customers are adult males and females between the ages of 25 to 45 who enjoy … blah blah blah, you fill in the blank). But your customers aren’t static like that. Think of them more as a fluid stream of people who are flowing in and out of your market all the time. If you want to stay top of mind with them then you need to stay in front of them all the time so that, when they’re in the market to buy whatever it is you’re selling, they’ll recall you ahead of your competitors. This will increase your chances of a sale.




Here’s an analogy for you. Think of a shopping mall. Think of all the types of stores in that shopping mall: shoe stores, clothing stores, furniture stores, et cetera. Most everyone has a need to buy shoes, clothing, and furniture at one time or another, right? But you may not be in the market for it right this minute today. You may not need it until next month or next year. And who are you most likely to buy from when the time comes and you’re in the market to buy? You’ll buy from the most trusted brand in your mind–a trust that was built up over time with regular and consistent copywriting that was shared over and over again through blogging, social media, PPC, and whatever other means.

Why don’t you fill in the blank and name “whatever other means” people can use to achieve top of mind awareness with their clients. What are some other great vehicles we can use to stay front and center with our target markets? Leave a comment below.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.

Why Do We Use Social Media Marketing? What’s the Point?

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

As you know, I’m a strong proponent of social media marketing and am always telling my authors to use it in conjunction with blogging so they can sell more books. You may be asking yourself why. You may be one of the many people who ask, “How do you monetize it? How do you make money using social media marketing?” If you’re one of these people, then you need to read this blog entry because it will clarify a few things for you.

There are experts out there who will teach you specifically how to earn money using Twitter or YouTube or whatever other social media platform. But I personally use these websites in a different context. I use them as advertising tools. I use them to drive more traffic to other e-commerce sites where I sell my books and various other services (e.g. personalized and customized sales coaching for authors). I discuss these advertising strategies in much more detail in Successful Selling Tips for Introverted Authors if you wish to learn more.

I want to give you a couple of examples to help explain. Take a look at PPG’s Twitter page here. And take a look at my personal author Twitter page here. Every single day, one or two different tweets are sent out to our respective Twitter followers from these pages. Sometimes, events are being promoted. Other times, positive book reviews are being shared. We post our blog entries and links to the opt-in pages for our email campaigns here. And, occasionally, a link to where our books can be purchased online are being tweeted, too. It’s a mixture of everything, and it’s done on a daily basis.

CLICK HERE TO BUY THIS NOW!

Consistency is key. Regular advertising is all about creating top of mind awareness—staying in front of your prospective readers/customers so that, when they’re in the market to purchase what you’re selling, they’ll recall you (your book, your services) above all the rest.

We live in a wonderful world where we don’t have to pay thousands of dollars to achieve this anymore. Where we used to have to buy expensive newspaper, radio, or television ads to reach our target markets, we now have the Internet which allows us to reach an unlimited audience free of charge. All it takes is the time you have to build your subscribers, followers, likes, et cetera, on the various social media platforms.

Why do companies with prominent brands such as Coca Cola and Disney and Nike advertise regularly? Because it works! It allows them to stay top of mind for you—their prospective (possibly repeat) customer. And that’s what social media marketing can do for you and your book over time.

Go ahead and follow us on the two above-mentioned Twitter pages so you can watch how we do it. It may provide you with some inspiration for your own Twitter page.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.