Tag Archives: SEO 2018

SEO-Friendly Flesch Reading Ease Score (FRES)

SEO-Friendly Flesch Reading Ease Score (FRES)

SEO-Friendly Flesch Reading Ease Score (FRES)

Yesterday’s advice regarding writing the most SEO-friendly blog posts was pretty simple. Make sure your post is genuinely helpful and contains at least 500 words. Within those 500 words, your main keyword should be repeated at least 10 times. By doing that, search engines like Google should be able to easily find and index the blog entry.

SEO-Friendly Flesch Reading Ease Score (FRES)

Today’s advice is a little bit different. According to SEO 2018 author Adam Clarke and Yoast: SEO for Everyone, an SEO-friendly Flesch Reading Ease Score (FRES) is crucial to your SEO success.

Google’s former head of web spam, Matt Cutts, publicly stated that poorly researched and misspelled content will rank poorly, and clarity should be your focus. And by readability, this means not just avoiding spelling mistakes, but making your content readable for the widest possible audience, with simple language and sentence structures.

…The Searchmetrics rankings report discovered sites appearing in the top 10 showed … content that is fairly easy to read for 13-15 year old students and up.

…By encouraging search results to have content readable to a wide audience, Google maximise their advertising revenues. If Google were to encourage complicated results that mostly appeal to a smaller demographic, such as post-graduates, it would lower Google’s general appeal and their market share. (Clarke, 2018)

Why I Now Use the Yoast SEO WordPress Plug-In

In a nutshell, the Yoast SEO WordPress plug-in helps me to write blog posts that Google will approve and index. That’s why I use it. Because Google is the greatest link between me and my desired reader base.

As I begin writing each and every blog post, the Yoast plug-in continually gives me little notices. It lets me know whether my content is SEO-friendly in various ways. It tells me if my FRES is within the acceptable 60.0 to 70.0 readability range. If not, it will show me which sentences need to be adjusted to improve that score.

Your Blog Post Can Be Less Than 500 Words

So long as your writing style matches Google’s desired FRES score, your post can be 300+ words long. Yoast also has a different way of viewing keywords. Rather than repeating your top keyword at least twice within every 100 words, Yoast wants to see it right upfront. If you include that keyword in your slug (the URL for the blog entry), at least one or more of your headings, and within your first paragraph, Yoast will usually give you a good SEO score. It’s also great to attach the keyword to an image on your blog post, too. That way, Google will certainly understand what keyword you want the post indexed under.

There are additional things you can do to improve your blog post’s SEO. Including internal links to past blog posts and external links to other relevant information will also help. The more posts you write that Yoast awards a good readability and SEO score to, the higher up your blog will land in Google’s search engine ranking.

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Why Authors Need Blogs to Sell Books

Why Authors Need Blogs to Sell Books

Why Authors Need Blogs to Sell Books

Why authors need blogs to sell books … the reason is simple. Think of your blog as the primary web address where you can promote everything related to your authorship: books; upcoming book signings and speaking events; videos; podcasts; photography or sketches; questions and answers for your fans; et cetera. And this is important. Because when you focus on increasing your blog’s ranking on search engines like Google, you not only drive more traffic to the blog itself. You also drive more traffic to each published book that you promote through your blog. More traffic equates to more chances for sales.

There are 12 fairly simple things writers can do to help this process along as discussed in this book shown to the right. Do some of these things on a regular basis, and you’ll begin to see an increase in your blog traffic which will most likely result in some extra book sales for you. Do all these things on a consistent basis, and the end result will be a significant increase to your blog traffic, readership, and book sales over time. Below are two great tips to start with…

Why Authors Need Blogs to Impress Google

Recent SEO book by Adam Clarke

Adam Clarke recently published a book about effective search engine optimization (SEO) through Google. Basically, Google wants to keep its user base happy through these three search quality factors: expertise, authority, trust (EAT). What does this mean to authors? It means that if you maintain a consistent reputation of publishing relevant and helpful content that shows your expertise, authority, and trustworthiness within your genre, you’ll rank higher and higher in Google’s search results over time. You prove your expertise online by means of digital (downloadable) books and other relevant information that is published regularly and often on ecommerce sites such as Amazon and Kobo, your own blog, and other appropriate websites. Your authority is eventually proven by the number of book reviews, backlinks, and social media followers, likes, and shares that you accumulate over time due to these publishing activities.

Why Authors Need Blogs to Attract Other Authors

When other authors post relevant and original content to your blog, everyone benefits. Guest posts enable you to provide your subscribers with more value without spending more time writing. And I’ll let you in on a couple secrets as to why I allow my guest bloggers to post links to the ecommerce sites where their own books are sold. One, I can attach affiliate links to their books that allow me to earn a commission from their sales. And two, doing so increases the chances of people clicking on both my book(s) and their book(s) on an ecommerce site. This increases the chances of those books appearing on each other’s ecommerce webpages under the “customers who viewed this item also viewed” and/or “frequently bought together” sections. This is one sneaky way you can make an algorithm work in your favour to increase both your sales.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.