Tag Archives: paperbacks

Why You Should Publish Both a Paperback and an Ebook

This content first appeared on Digital Point Forum and has been republished here with permission from the author.

 * * *   * * *   * * * 

So many people are now learning the true value in publishing a book to promote their businesses. I always tell my authors that their books are their business cards. A book is a way to highlight your expertise within your field in much more detail than you can do with traditional forms of advertising (e.g. print, radio, television) while also giving you a more professional air in the eyes of prospective readers/customers.

But here are two common misconceptions held by many new indie authors: one, they assume most people only read ebooks nowadays; and two, they assume ebooks are the only books they can sell online using various forms of Internet marketing. Both of these statements are incorrect … as I discuss in much more detail in this highly rated book where I teach you specifically how to sell audiobooks, ebooks, paperbacks, and hardcovers online.




The truth is, there are just as many people out there who still want to hold a physical book in their hands as there are people who love the compact convenience of e-readers. So, if you only publish an ebook, you’re likely losing out on half your potential audience.

No print budget? Not to worry! With the invention of print-on-demand (POD) technology, today’s indie authors no longer have to print and store physical books in order to sell physical books … whether those books are paperbacks or hardcovers. All you have to do is supply the digital files for your book’s cover and interior to the e-commerce site of your choice because most of these online retailers utilize POD technology to sell books rather than stocking those books in warehouses. Then, whenever they receive an order for that book, they simply print, bind, and ship the exact quantity ordered (whether it is one book or ten) all at the same time. Easy peasy!

Most of the e-commerce sites take digital files in the form of print-ready .PDF files and just store them on their servers, but I don’t recommend selling those .PDF files as ebooks because they are far too easy for users to copy and share with others (unless they are .DRMs … but that’s a whole different post). Instead, it’s pretty cheap nowadays to have the .PDF files converted into either .ePUB (the format used by KoboBooks) or .MOBI (the format used by Kindle) and sell them through the proper channels.

If you want to reach all your potential customers, then you need to realize that some of them are still reading hard copies and others are readying soft copies. Publish your book in both formats to give your customers more choice, and you’ll have the best possible chance at commercial sales success.

* * *   * * *   * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.

The Elements of a Professional Book Cover

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

There are many different types of book covers ranging from case laminate or dust-jacketed hard covers to perfect bound paperbacks to ebooks. Although they each have their own unique requirements in content and design, some basic components are common to most books. Using this author’s own paperback books as examples, you can see that a complete book cover is made up of at least the following three components: the back cover, the spine, and the front cover.

Back Cover

As shown in the upcoming visual aid, the back cover portion of your complete book cover begins on the left-hand side. The dimension of the back cover must match whatever trim size you’ve chosen your book to be (i.e., 5.5 x 8.5 inches as shown in the examples) with a minimum 1/4-inch bleed around the outside edges for trimming. It will also contain the following features:

• An author photo (optional)
• Back cover copy (marketing copy that summarizes the contents of the book in a compelling way)
• Room for the book’s barcode and ISBN on the lower right-hand corner
• Room for the publisher’s logo on the lower left-hand corner
• A short author biography (optional)

Spine

The spine portion of your complete book cover sits in between your back and front cover. Its height will match your chosen trim size (in the case of these examples 8.5 inches), while the width is determined by factors such as the final page count of your designed interior and chosen weight of paper. The spine also contains the following features:

• The book title at the top
• Author name (pseudonym) in the centre
• Room for the publisher’s logo

Front Cover

The front cover portion of your complete book cover sits on the right-hand side. The dimension of the front cover must match whatever trim size you’ve chosen your book to be (i.e., 5.5 x 8.5 inches as shown in the examples) with a minimum 1/4-inch bleed around the outside edges for trimming. It will also contain the following features:

• The book title (and subtitle, if applicable)
• Author name (pseudonym)

Artwork

Your cover artwork can wrap around the spine of your book and span the entire height and width of the complete cover (as shown in the first visual for the book titled 11:11, 978-0-9864869-4-4 on Amazon); it can appear on the front cover only (as shown in the second visual for the book titled A Letter to My Son, 978-0-9864869-0-6 on Amazon); or it can be more complex (as shown in the third visual, on the following page, for the book titled A Letter to My Daughter, 978-0-9864869-2-0 on Amazon).

All of these examples are correct. If going with the first example, make sure the artwork itself contains a minimum 1/4-inch bleed all around the edges, so the outside edges of the picture aren’t trimmed unnecessarily at the printer. If going with the third example, keep in mind that additional graphics require additional work for the designer, which will equate to additional upfront costs for the self-publishing author.

* * *   * * *   * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.