Tag Archives: paperback

[PAPERBACK] How to Publish a Book in the East That You Can Sell in the West

[PAPERBACK] How to Publish a Book in the East That You Can Sell in the West

Watch for How to Publish a Book in the East That You Can Sell in the West in the autumn of 2018. This new title will be available through all major bookstores worldwide in paperback format, plus on Kobo.com and E-Sentral.com in .EPUB ebook format, on October 15, 2018.

Those who wish to sneak an early peek will be able to find this book on Amazon in .MOBI ebook format as early as July 15, 2018, and it will be free of charge for five days that week only.

This book contains a repeatable, entirely achievable six-week publishing process—a blueprint you can easily follow no matter what type of book series you wish to publish on three recommended ecommerce sites. It also contains case studies of several highly successful authors who are already doing these things and earning massive incomes from it.  Read more here.

What Should Come First: the Paperback or the E-book? (And How it Affects Your Marketing)

This content first appeared on Warrior Forum and has been republished here with permission from the author.

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I started another thread a little while ago titled How to Price an E-book, and this spawned a further discussion between me and another person regarding which should come first: the e-book or the paperback.

I wrote, “Whenever my company produces books for any authors (myself included), we start with either a paperback or a hardcover (their choice) and then convert those digital files to an e-book after that fact. That way, these authors have a larger net to catch more fish because they are appealing to the readers who still prefer to hold a hard copy in their hands as well as the ones who prefer to read soft copies.

To which he replied, “To be honest, I doubt that very many people on this forum are interested in creating either a hardback or paperback to begin with. They are digital marketers and create e-books first which may later be converted to paper using CreateSpace or some other service.

I can understand that point of view, but I think there is much more to consider here when it comes to both offline and digital marketing. Everyone trying to sell any type of book needs to familiarize themselves all the different players in the book supply chain, how these players can help you to sell more books (both online and offline), and what these players expect to see in your books before they’ll even pay attention to you, never mind help you.

For example, let’s take the reviewers that I talked about in this thread: You Can Buy Book Reviews to Promote Your Ebook Online!. Publicity is GOLD to any author–no matter what type of book you’ve published, no matter where/how you’re trying to sell that book. And a positive review from a reputable book reviewer can generate an amazing amount of publicity for you. But they have certain expectations of your books…

The professional reviewers want to see a properly (professionally) designed book, and they won’t pay attention to anything else much less review it for you. They expect to see all the proper cover design components and interior components (front matter, body, back matter) before they’ll ever take it seriously. For one example, they will want to see an index at the back of a non-fiction book … and we automatically create those in our paperbacks/hardcovers before converting them over to an e-book. But if you start with the e-book first, and then try to convert it to a paperback or hardcover, it will be missing many of these necessary components. The result is that the book won’t be taken seriously by the reputable industry reviewers–the ones who can generate that golden publicity for you.

Contrary to popular belief on this forum, there are still just as many people reading paperbacks/hardcovers as there are reading e-books. If your goal is to sell your books then, for best results, you should still be producing both in this day and age. Cast a larger net, catch more fish. And the hard copy–the paperback or the hardcover–needs to come first. The e-book needs to come second.

How to Design a Paperback Book Then Convert it to Ebook Format

NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral! Download it today!

Here are two common misconceptions held by many new indie authors: one, they assume most people only read ebooks nowadays; and two, they assume ebooks are the only books they can sell online using various forms of Internet marketing. Both of these statements are incorrect. The truth is, there are just as many people out there who still want to hold a paperback book in their hands as there are people who love the compact convenience of e-readers. So, if you only publish an ebook, you’re likely losing out on half your potential audience.

No budget to print a paperback book? That’s okay! With the invention of print-on-demand (POD) technology, today’s indie authors no longer have to print and store paperback books in order to sell paperback books. All you have to do is supply the digital files for your paperback’s cover and interior to the e-commerce site of your choice because most of these online retailers utilize POD technology to sell paperbacks rather than stocking those books in warehouses. Then, whenever they receive an order for a paperback, they simply print, bind, and ship the exact quantity ordered—whether it is one book or ten—all at the same time. Easy peasy!

Whenever possible, it’s always best to hire an experienced graphic designer to help you create both the interior and cover files of your paperback book. It is also wise to source professional ebook conversion services to convert your paperback’s digital files into ebook format for you. Doing so will bring you the most polished result, and it will also free up your time to do what you do best—write another book.

For the “do-it-yourselfers” out there who prefer spending time rather than money, there are ways to do your own graphic design and basic ebook conversions. That’s what this ebook is about. It will teach you how to create your paperback book using two common, user-friendly software programs that are part of the Microsoft Office suite of programs: Microsoft Word (for the interior) and Microsoft Publisher (for the cover). It will also teach you how to convert your paperback Word files into .EPUB and .MOBI ebook files using an online ebook conversion software called Calibre.

I used Microsoft’s 2016 Office programs on my PC computer to create my recent book titled How to Build a Loyal Readership So Your Self-Published Books Get Picked Up by Literary Agents and Trade Publishers, so that is what the instructions in this ebook are based on. If your PC computer has a different version of Microsoft Office, or you’re using a Mac computer, then you may have to reference Microsoft’s help and training page alongside the instructions provided here. That’s because the tools you’ll be using to create your own book may be found in different places depending on which version of the Microsoft Office programs you’re using. Same thing with Calibre; I used the 3.18 version, but there are often new updates to that ebook conversion software. If any of the instructions I give you here seem slightly different than what you see on your screen, then you have most likely downloaded a different version and should consult Calibre’s help section for updated instructions.

The Elements of a Professional Book Interior

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

A book’s interior is comprised of three basic elements: front matter, the body, and back matter. Each element might differ slightly depending on the type of book being published. For example, a non-fiction book will contain an index in its back matter whereas a fictional novel will not. Following is a list a various components you might find within a book’s interior and what their respective purposes are:

The front matter of a book might contain some or all of the following components:

Primary title page: This is usually the very first page of the book in which the title appears on an otherwise blank right-hand page.

Secondary title page: The secondary title page repeats the book title along with the author and publisher’s name on the next right-hand page.

Copyright page: The copyright page will contain the book’s ISBN(s), publication date, copyright owner’s name, and a copyright notice such as, “No portion of this book may be duplicated or used in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) for any profit- driven enterprise without prior permission in writing from the publisher.” If the author also wishes to credit any of the book’s contributors (e.g., photographers and designers), that can also be done on this page.

Quote page: Sometimes a quote will be placed in the front matter if it sums up the essence of the story quite well.

Dedication page: Oftentimes, authors will dedicate their books to their loved ones. That dedication is placed in the beginning of the book.

Acknowledgments page: An acknowledgments page allows an author to provide more detail when crediting the book’s various contributors rather than just listing their names on the copyright page. Here, a heartfelt thank you can be expressed in a much more meaningful way.

Foreword: Usually, a foreword is written by someone other than the author. Its purpose is to provide a history leading up to the story being told or explain what inspired the publication of the book.

Preface: Where a foreword is an introduction to the book written by someone other than the author, a preface is an introduction written by the author for the same purpose. An author might also use a preface to explain what methods of research were used during the creation of the work.

Contents: A table of contents lists the various sections (i.e., chapters, articles, poems, et cetera) within the book and that page numbers on which they begin.

The body of a book usually contains at least the following two components:

Title Pages: A title page is used at the beginning of each section within the body of a book. The purpose of the title page is simply to differentiate between the sections to help organize the flow of the work.

Sections: Sections of a book’s body can be divided up as chapters, poems, articles, et cetera. It all depends on the type of book being published.

The back matter of a book might contain some or all of the following components:

Appendix: An appendix contains supplementary details that help to clarify further any legal, technical, or scientific information within the book.

Bibliography (a.k.a. Citations): A bibliography is a list of the books, articles, webpages, et cetera, that were sourced and referred to throughout the book.

Glossary: A glossary of terms contains a list of specialized words that can be found throughout the book along with their definitions.

Index: An alphabetized index is used to help readers pinpoint the exact pages where they can find an important name, place, or subject throughout the book. (It provides a much more precise, defined search result than the table of contents at the front does.)

Promotional Content: A great way to sell your back list titles is to promote them in the back matter of each new release. It is best if you can provide a graphic of each book’s front cover along with the corresponding ISBNs. This way, readers can search for these back list titles online or at bookstores if they wish to purchase them.

Author Biography: An updated author biography helps personalize your book for readers by giving them a bit more information about the storyteller. It is also a great way to promote past titles, thereby increasing the chance of more sales.

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