Tag Archives: blogging

Organic Web Weaving: Modern Book Publishing, Sales and Marketing

Organic Web Weaving

Organic Web Weaving

Organic web weaving is every author’s road to book sales success. Writing is selling in the online world. Writers are natural online marketers. Polished Publishing Group (PPG) can show you how many of today’s top authors are selling thousands of books every year using some simple online techniques. Most of these techniques require effective writing.

The best way to sell books in today’s world is to utilize the power of search engine optimization (SEO). Effective digital publishing requires a little more finesse than simply combining traditional offline sales and marketing methods with modern online techniques. Doing so can acutally be counterproductive. This is because traditional publishing takes time while digital publishing requires momentum. If you want to succeed at publishing and selling books nowadays, you can no longer “waste precious time” by publishing only one book per year or one blog entry per month. The Internet rewards speed and productivity, and the Internet is your greatest ally. Used right, it can help you stand out among the millions of books being published worldwide each year.

Organic Web Weaving Techniques That Work

"Rapid Release" Publishing

“Rapid Release” Publishing

1. Blogging: If you have published (or plan to publish) a book, you will need a website to promote it. That’s your starting point. You don’t need anything fancy or expensive; a simple blog will do. If you haven’t already done so, you can create one for yourself using either WordPress.org or Blogger.com. Just follow their user-friendly instructions along with the instructions I give you in the three books shown on this blog post.

2. “Rapid Release” Publishing: There is a form of online book sales and marketing known as “rapid release” publishing that many of today’s most successful authors are using. Many of these authors are selling thousands of books every year by publishing this way. Some of them are earning six- and seven-figure incomes from their growing fan bases. Even mainstream authors like James Patterson are jumping on this bandwagon. He publishes multiple books in short periods of time, too. He refers to his “rapid release” book series as his BookShots line.

Social Media Marketing

Social Media Marketing

3. Social Media Marketing: Did you know social media activity is one of the things Google rewards that can help to improve your SEO? Well, it is. And certain social media sites will earn you more points than others, so I’ve learned. For example, did you know YouTube is owned by Google? Now that you know, you may be more inclined to start posting more video content on a regular basis. I dedicated an entire book, titled Successful Selling Tips for Introverted Authors, to teaching authors how to utilize social media marketing as part of your online sales strategy. I strongly recommend you read it. Yes, it is possible to sell books using nothing more than a comfortable chair in your quiet writing room, a laptop, an Internet connection, and your own God-given talent for writing. Authors around the world are proving it every day. You can join the fleet.

Organic Web Weaving Services Through Polished Publishing Group (PPG)

You can do it all yourself by following the user-friendly tips in the above three books. You can also contact PPG here to learn more about how we can help you weave a powerful web. The sooner you get started, the faster you’ll see results.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.




Why Authors Need Blogs to Sell Books

Why Authors Need Blogs to Sell Books

Why Authors Need Blogs to Sell Books

Why authors need blogs to sell books … the reason is simple. Think of your blog as the primary web address where you can promote everything related to your authorship: books; upcoming book signings and speaking events; videos; podcasts; photography or sketches; questions and answers for your fans; et cetera. And this is important. Because when you focus on increasing your blog’s ranking on search engines like Google, you not only drive more traffic to the blog itself. You also drive more traffic to each published book that you promote through your blog. More traffic equates to more chances for sales.

There are 12 fairly simple things writers can do to help this process along as discussed in this book shown to the right. Do some of these things on a regular basis, and you’ll begin to see an increase in your blog traffic which will most likely result in some extra book sales for you. Do all these things on a consistent basis, and the end result will be a significant increase to your blog traffic, readership, and book sales over time. Below are two great tips to start with…

Why Authors Need Blogs to Impress Google

Recent SEO book by Adam Clarke

Adam Clarke recently published a book about effective search engine optimization (SEO) through Google. Basically, Google wants to keep its user base happy through these three search quality factors: expertise, authority, trust (EAT). What does this mean to authors? It means that if you maintain a consistent reputation of publishing relevant and helpful content that shows your expertise, authority, and trustworthiness within your genre, you’ll rank higher and higher in Google’s search results over time. You prove your expertise online by means of digital (downloadable) books and other relevant information that is published regularly and often on ecommerce sites such as Amazon and Kobo, your own blog, and other appropriate websites. Your authority is eventually proven by the number of book reviews, backlinks, and social media followers, likes, and shares that you accumulate over time due to these publishing activities.

Why Authors Need Blogs to Attract Other Authors

When other authors post relevant and original content to your blog, everyone benefits. Guest posts enable you to provide your subscribers with more value without spending more time writing. And I’ll let you in on a couple secrets as to why I allow my guest bloggers to post links to the ecommerce sites where their own books are sold. One, I can attach affiliate links to their books that allow me to earn a commission from their sales. And two, doing so increases the chances of people clicking on both my book(s) and their book(s) on an ecommerce site. This increases the chances of those books appearing on each other’s ecommerce webpages under the “customers who viewed this item also viewed” and/or “frequently bought together” sections. This is one sneaky way you can make an algorithm work in your favour to increase both your sales.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Why is Blogging Important for Your Book Business?

Making the most of your book sales and marketing efforts should be one of the things you work to achieve daily. But it doesn’t take a lot of time, I promise! Only one hour per day, six days per week can do the trick. The key to your success will depend on the amount of traffic you receive, and one of the ideal ways to attract more traffic is by blogging more. Taking the time to get the information out about what you have to offer others is the goal. By knowing some of the reasons blogging is so critical to your business as an author, this may encourage you to do more of it.

Get Attention

Working to get more visitors to your blog site will take the right strategy. This means creating content that is easy to read and provides useful information to the readers who are interested in your particular topic matter. The good news is that people are looking for your topic matter all the time, and they’ll pay money for it. Regular and consistent blogging can help you to reach more and more of these people (a.k.a. your target market) by improving your blog’s SEO with the major search engines, thus making it easier for them to find you. An effective blog entry that shows people you’re a viable source of helpful information can lead to them searching for—and buying!—your book from popular e-commerce sites and/or “bricks and mortar” bookstores.




Get the Word Out to Impulse Buyers

Do you have a special promotion or contest going on that can increase interest in your book right now? If not, create one and blog about it! Because taking the time to do this could help you to increase your book’s sales potential in a dramatic way. Contests appeal to impulse buyers who may not have realized they were in the market for your book until they had that little extra incentive put right in front of their eyes. But your contest has to be appealing, of course. It has to offer a really attractive prize in order to draw lots of attention. Click on the above link for a great idea that will surely get your creative juices flowing on what sort of contest you can use to promote your own book.

Build Trust With Your Blog

I’ve said it many times before, but it’s worth repeating: one of the best ways to grow your online book sales and marketing business is blogging. Doing so allows your readers to learn more about you, as an author, while helping you get the word out about your book(s). However, you’ll need to gain the trust of your readers before they’ll spread the word for you. That’s one of the greatest the keys to successful blogging. Take some time out of your day today and listen to this blogging expert tell you how to get people to trust you so you can gain more readership and sell more books in the long run.

Update Your Blog Often

One thing you’ll want to do to ensure more success with your blogs is to write new posts frequently. This helps build reader confidence.

It’s ideal to blog at least twice per week. That’s it. Two posts per week. Two hours per post.




In other words, you need only dedicate four hours per week toward writing and posting two 500-word blog entries. Then spend another two hours per week toward effectively sharing those blog entries (and various other posts) online via social media. That’s just six hours per week … which may translate into one hour per day, six days per week

Blogging can help authors in a number of ways. Simply take the time to get started with it. Today!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.

[Fast and Easy Blog Posts] Winning Tactics for Online Marketing

Unless you’re a full-time online marketer, you probably don’t have several hours every day to dedicate to promoting your book(s). That’s why you need some winning online marketing tactics that shouldn’t take you much time to complete. The truth is, it only takes one hour per day, six days per week, to start seeing some real traction with your book sales and marketing efforts. Consult this list for some additional great ideas to get yourself started.

Recycle an Old Blog Post or Online Article on Social Media

Looking for the time to write a new blog post or online article but just can’t find it? Why not share one of your old ones on LinkedIn, Google+, Twitter, or Facebook? One thing is for sure: most people won’t recall it from before; and, even if they do, they’ll most likely be enticed to read it again. Don’t view recycling old blog posts as the lazy man’s form of content marketing since it has some significant benefits. 

  • Here are some of my old ezine articles that I continue to share via social media to this day. 
  • And, of course, I often re-share content from this blog with others if I’m stuck for time on a particular day.

Write Captivating Blog Headlines

Your headline can either make or break your content. There are fantastic tools on the Internet, and in my various books, that can help you come up with interesting headline ideas instead of recycling the overused ones. And remember! Make sure your headlines contain your top keyword for optimum SEO success!




Make Sure Your Top Keyword Repeats Within Your Post

Make sure your top keyword (in this case “blog”) also repeats at least twice for every 100 words of content that you write. This is a great way to ping a search engine’s algorithm to index your blog post that day. Some people, such as Penny Sansevieri,  also recommend writing 500 words minimum (whether you’re writing a book description or a blog post):

While it may seem like you want something short and sweet (so many people don’t like long book descriptions, right?) this is where the algorithm either kicks in, or doesn’t, based on the word count.

You must have at least 500 words in your book description. Why? Because too little content won’t register well (if at all) with Amazon and Google won’t pick it up, either…
Another note about your primary keyword: it should appear 2 to 5 times for every 100 words in your book description. So, no keyword stuffing, certainly, but using the keywords in a way that will help ping Amazon’s algorithm and also get you some attention in Google, as well.

I highly recommend reading the rest of her post titled “Keys to Understanding Amazon’s Algorithms.” It’s informative.




Write a One-Minute Blog Post

For the days when you need to post something on your blog but don’t have time to write 500 words, how about a one-minute blog post? Yes, it is very much possible to write a one-minute blog post. Obviously, the post will not be content rich but it can be one of the easiest ways to engage your subscribers, followers, and fans on a particular day … once in a while only. How about browsing current events related to your industry, writing a short opinion-post about it, and asking for feedback from your readers in return? It’s much like opening up a forum conversation. There’s your one-minute blog post.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.

What is Search Engine Optimization (SEO)?

Unless you’ve been hiding under a rock, there’s a good chance you’ve heard of search engine optimization (SEO). The term refers to the various techniques people can use to improve (optimize) their respective webpages’ standings on search engines such as Google, Yahoo, Bing, and Baidu.

As an author, the “webpages” you’re trying to promote online may be your online articles, blog posts, the e-commerce site where you sell your book(s), or even the home page of your website. It’s crucial to your success to improve each one’s SEO.

How Does it Work?

Think, for a minute, about when you use a search engine to find something. Where is the first place you look when the search results come up? The top and centre of the page? In addition, how many links are you willing to click through to find what you’re looking for? Maybe five or six at the most? Maybe your eye will scan down that first page for something interesting; or, if you have the time, maybe you’ll dig a little deeper and look through the second or third page to see what comes up there. This is what SEO is all about. Statistically, most people will stay on the first page, and that is why it’s crucial to make sure you and your book appear on that first page for as many of the major keywords that are associated with your topic matter as possible. Regular and consistent online writing (blogging) is one way to help you achieve this level of SEO.




Find Keywords

The first thing you will want to do is find specific keywords related to your book’s topic. How do you do this? It’s easy! Pull up the search engine of your choice in your browser, such as Google. Think about what combinations of words your readers will be typing into that search engine when they’re looking for your book. Type them in to test them out and see what comes up. Find as many variations as you can. The more, the better because it will give you more topic matter to create even more content over time.

Create Content

Writing blog posts and online articles that are informative and helpful will bring you more readers—but only if they contain the keywords we just talked about. Repeating a specific keyword at least twice per every 100 words will improve the SEO of that content for that keyword. Then you must share those pieces with others via email marketing, social media marketing, et cetera. Why share it? Because the SEO of that article will further increase and improve with every unique click from every new person who views it.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.

[COMING SOON!] Seven New Ebooks in the T-Shaped Marketing for Authors Series

Guest Blogging and Content Syndication

HTML Coding for Beginners

Mobile Marketing

Pay-per-click (PPC) Advertising

Search Engine Optimization (SEO)

Social Marketing

Video Marketing

T-Shaped Marketing for Authors. The New Way to Sell Books.

Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions of people doing the same thing as you’re doing online, you’ve got to be Internet savvy to a degree. You’ve got to figure out a way to stand out among the rest by combining analytical and creative skills together. I’m talking about T-shaped marketing.

Co-founder of Moz, Rand Fishkin (2013), provides this succinct description of T-shaped marketing on his company’s blog:

“T-Shaped basically refers to having a light level of knowledge in a broad
array of skills, and deep knowledge/ability in a single one (or a few).”

In other words, your deep knowledge/ability—the stem of the T—is the content you’ve written about in your book(s). The flat, horizontal part at the top represents the various creative and analytical skills you can learn to best utilize the Internet in selling your book(s).

Some of today’s most recognized companies used their own unique T-shaped marketing strategies (also referred to as “growth hacking”) to build their businesses quickly when little or no venture capital was available to them: Airbnb used some shrewd background coding to hack the Craigslist platform to boost its own site’s user experience; PayPal grew quickly by paying early users for referrals; and Dropbox used a strategy similar to PayPal’s by giving early users extra storage for referrals. These tactics piggybacked their other online efforts (e.g., SEO, PPC) to supercharge each company’s scalability, hence the term “growth hacking.”

Authors can do the same. They can use T-shaped marketing to their advantage, and many of today’s most successful online authors already do. Each ebook in this series will focus on one particular T-shaped marketing avenue so authors can learn to utilize several customized strategies:

* Online (paid) and Offline (unpaid) Book Reviews | Advertising vs. Publicity
* Email Marketing
* Advertorials and Blogging
* Content Syndication and Guest blogging
* HTML Coding for Beginners
* Mobile Marketing
* Pay-per-click (PPC) Advertising
* Search engine optimization SEO
* Social Marketing
* Video Marketing
* And the list goes on!

Authors are entrepreneurs, and T-shaped marketing is every entrepreneur’s friend. The top authors move more books by getting in front of their customers and communicating with them in a clear and consistent manner; and they do this by virtue of social media marketing, blogging, book reviews, email marketing, publicity/media tours, and all the other T-shaped marketing strategies we’ll be discussing. They do what’s necessary to make themselves stand out among all the rest for their particular genres, just as business people do with traditional companies.

The good news is it’s possible! There are examples right before your eyes—right inside these mini ebooks—of successful authors who have used T-shaped marketing to sell THOUSANDS and THOUSANDS of books. You can use T-shaped marketing like a pro, too. I’ll show you how.

T-Shaped Marketing for Authors – Inaugural Ebook

Coming soon! Watch for it in the fall of 2017.

T-Shaped Marketing for Authors. The New Way to Sell Books.

Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions of people doing the same thing as you’re doing online, you’ve got to be Internet savvy to a degree. You’ve got to figure out a way to stand out among the rest by combining analytical and creative skills together. I’m talking about T-shaped marketing.

Co-founder of Moz, Rand Fishkin (2013), provides this succinct description of T-shaped marketing on his company’s blog:

“T-Shaped basically refers to having a light level of knowledge in a broad
array of skills, and deep knowledge/ability in a single one (or a few).”

In other words, your deep knowledge/ability—the stem of the T—is the content you’ve written about in your book(s). The flat, horizontal part at the top represents the various creative and analytical skills you can learn to best utilize the Internet in selling your book(s).




Some of today’s most recognized companies used their own unique T-shaped marketing strategies (also referred to as “growth hacking”) to build their businesses quickly when little or no venture capital was available to them: Airbnb used some shrewd background coding to hack the Craigslist platform to boost its own site’s user experience; PayPal grew quickly by paying early users for referrals; and Dropbox used a strategy similar to PayPal’s by giving early users extra storage for referrals. These tactics piggybacked their other online efforts (e.g., SEO, PPC) to supercharge each company’s scalability, hence the term “growth hacking.”

Authors can do the same. They can use T-shaped marketing to their advantage, and many of today’s most successful online authors already do. Each ebook in this series will focus on one particular T-shaped marketing avenue so authors can learn to utilize several customized strategies:

* Online (paid) and Offline (unpaid) Book Reviews | Advertising vs. Publicity
* Email Marketing
* Advertorials and Blogging
* Content Syndication and Guest blogging
* HTML Coding for Beginners
* Mobile Marketing
* Pay-per-click (PPC) Advertising
* Search engine optimization SEO
* Social Marketing
* Video Marketing
* And the list goes on!

Authors are entrepreneurs, and T-shaped marketing is every entrepreneur’s friend. The top authors move more books by getting in front of their customers and communicating with them in a clear and consistent manner; and they do this by virtue of social media marketing, blogging, book reviews, email marketing, publicity/media tours, and all the other T-shaped marketing strategies we’ll be discussing. They do what’s necessary to make themselves stand out among all the rest for their particular genres, just as business people do with traditional companies.

The good news is it’s possible! There are examples right before your eyes—right inside these mini ebooks—of successful authors who have used T-shaped marketing to sell THOUSANDS and THOUSANDS of books. You can use T-shaped marketing like a pro, too. I’ll show you how.



Content Syndication Welcome

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

A while ago, I shared a post with you regarding the differences between guest posting and content syndication, and how you can use both to improve your search engine ranking: [Guest Blogging and Content Syndication] T-Shaped Marketing for Authors.

In a perfect world, we would all have time to write and post fresh content on our own blog and someone else’s website every single day. If we did this, we would quickly see an increase in our traffic and search engine ranking as a result. But that’s not always possible, so a great way to keep one’s momentum going is through content syndication.

For those of you looking for some great content to post on your own blogs, but who are inundated with other work and just don’t have the time to write fresh content on a regular basis, I’m happy to share the wealth of information contained on the PPG Publisher’s Blog.

YOU CAN FIND EVEN MORE DETAILS ON CONTENT SYNDICATION BY CLICKING ON THIS LINK.

Feel free to use any of the posts you find here. Cut and paste whole or parts of whichever posts you would like to use. Just make sure to always attribute the original source so we don’t get dinged on the SEO front. That’s all I ask. You can do so by ensuring the following message appears at the top or bottom of your post:

This post first appeared on the PPG Publisher’s Blog here:
[insert direct link to the original post]. It has been republished with permission.

Here is a great example of how Alexander von Ness of Nessgraphica used one of my Quora posts on his own blog. Note how he acknowledged the original post at the bottom and also included a direct link to it: Independent Authors Earnings – Three Independent Authors Who are Earning $150,000+ Annually.

One more option for you to consider: add our Really Simple Syndication (RSS) feed to your blog/website. You can find a link to it below, on the bottom right-hand side of this blog. Or simply click here to access it: https://blog.polishedpublishinggroup.com/feed/.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.



[Guest Blogging and Content Syndication] T-Shaped Marketing for Authors

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

As I’ve discussed beforehand in a few of my books, the primary reason why blogging is so important is search engine optimization (SEO), which means to improve (optimize) your standing in the organic search results on search engines such as Google, Yahoo, and Bing. Think, for a minute, about when you use a search engine to find something. Where is the first place you look when the search results come up? The top and centre of the page? In addition, how many links are you willing to click through to find what you’re looking for? Maybe ten at the most? Maybe your eye will scan down that first page for something interesting; or, if you have the time, maybe you’ll dig a little deeper and look through the second or third page to see what comes up there. Statistically, most people will stay on the first page. This is why it’s crucial to make sure you (e.g., author name, book title) appear on that first page for as many of the major keywords that are associated with your genre/topic matter as possible. Regular and consistent blogging is one way to help you achieve this.

Two Types of Blogging Can Help You in Different Ways

First and foremost, you can write and post content to your own blog.  When it’s your own blog, you set your own content criteria and can say whatever you want. Your posts can be an obvious advertisement for your products, services, events, et cetera, if you choose; however, it’s important to always provide quality content to your subscribers. The information has to be useful to them if you want to keep them engaged and attract even more subscribers down the road. Blog entries improve your search engine ranking depending on one of the major criteria that search engines are looking for: quantity of posts. Google’s algorithm rewards more points to websites that post new and relevant content on a regular basis.




Secondly, you can post content to someone else’s website that matches well with their content criteria (e.g., you can post articles to an online publication such as EzineArticles.com, or you can guest post on someone else’s blog). The idea is to write several keyword-rich posts—relevant topic matter that contains the phrases your prospective readers will type into a search engine when they are looking for your type of book, and that also contains a link back to your own blog/website— and then share them with others via email and social media websites. Guest posts and online articles such as these will garner higher points for your own blog/website using two additional criteria the search engines are looking for: backlinks and traffic. Backlinks are clickable referrals from one relevant webpage (someone else’s blog or a high-traffic online publication) to another (your own blog). The more backlinks to your blog (and the more traffic that generates for your blog), the higher its point value will be in the eyes of a search engine. As such, the higher it will appear in the organic search results.

A Great Alternative to Guest Blogging: Content Syndication

In a perfect world, we would all have time to write and post fresh content on our own blog and someone else’s website every single day. If we did this, we would quickly see an increase in our traffic and search engine ranking as a result. But that’s not always possible, so a great way to keep one’s momentum going is through content syndication.

In a nutshell, you can offer previously posted content from your own blog to someone else’s high traffic site if it appears to be a great fit for them and you can show them the value in partnering with you in this way.  For more details regarding exactly how syndicating your content works, including how to write a syndication pitch letter to relevant online publications, I highly recommend you read this article by Ritika Puri: Content Syndication: The Definitive, Insider’s Guide. It is a well-written article that should answer all your questions.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Coming soon! Watch for it in the spring of 2017.

T-Shaped Marketing for Authors. The New Way to Sell Books.

Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions of people doing the same thing as you’re doing online, you’ve got to be Internet savvy to a degree. You’ve got to figure out a way to stand out among the rest by combining analytical and creative skills together. I’m talking about T-shaped marketing.

Co-founder of Moz, Rand Fishkin (2013), provides this succinct description of T-shaped marketing on his company’s blog:

          T-Shaped basically refers to having a light level of knowledge in a broad
          array of skills, and deep knowledge/ability in a single one (or a few).

In other words, your deep knowledge/ability—the stem of the T—is the content you’ve written about in your book(s). The flat, horizontal part at the top represents the various creative and analytical skills you can learn to best utilize the Internet in selling your book(s).

Some of today’s most recognized companies used their own unique T-shaped marketing strategies (also referred to as “growth hacking”) to build their businesses quickly when little or no venture capital was available to them: Airbnb used some shrewd background coding to hack the Craigslist platform to boost its own site’s user experience; PayPal grew quickly by paying early users for referrals; and Dropbox used a strategy similar to PayPal’s by giving early users extra storage for referrals. These tactics piggybacked their other online efforts (e.g., SEO, PPC) to supercharge each company’s scalability, hence the term “growth hacking.”

Authors can do the same. They can use T-shaped marketing to their advantage, and many of today’s most successful online authors already do. Each ebook in this series will focus on one particular T-shaped marketing avenue so authors can learn to utilize several customized strategies:

  1. Advertorials
  2. Affiliate marketing
  3. Amazon
  4. Blogging
  5. Book reviews (paid and non-paid)
  6. Content marketing
  7. Digital advertising
  8. Email marketing (including email signatures)
  9. Event marketing
  10. Facebook
  11. Forums
  12. Google Adsense
  13. LinkedIn
  14. Mobile advertising
  15. Pay-per-click (PPC)
  16. Podcasts
  17. Publicity and PR
  18. Push Notifications
  19. QR codes
  20. Search engine optimization (SEO)
  21. Twitter
  22. YouTube

Authors are entrepreneurs, and T-shaped marketing is every entrepreneur’s friend. The top authors move more books by getting in front of their customers and communicating with them in a clear and consistent manner; and they do this by virtue of social media marketing, blogging, book reviews, email marketing, publicity/media tours, and all the other T-shaped marketing strategies we’ll be discussing. They do what’s necessary to make themselves stand out among all the rest for their particular genres, just as business people do with traditional companies.

The good news is it’s possible! There are examples right before your eyes—right inside these mini ebooks—of successful authors who have used T-shaped marketing to sell THOUSANDS and THOUSANDS of books. You can use T-shaped marketing like a pro, too. I’ll show you how.