What is the difference between offset printing and digital printing?

What is the difference between offset printing and digital printing?

What is the difference between offset printing and digital printing?

It used to be that, whenever a book was published, there was automatically a large quantity of 1,000 or more copies printed. All these books were then stored away in large warehouses by the publisher and/or its distributor(s). Long run printing was done because there was only one type of printer available to publishers back then: offset. An offset printing press is “old-school printing” in that it uses liquid ink, is the most cost-effective option for higher print quantities, and offers better colour control than today’s digital printers do. The downside is that offset presses cannot be used for short runs. This is because the set-up cost is far too high to print only a few copies at a reasonable price.

What is the difference between offset printing and digital printing?

Today’s publishers (and self-publishers) have more choices available to them. If you want to print 1,000+ books straightaway and pay the lowest possible cost per unit, you can still use offset printing. Alternatively, you can choose to print smaller quantities of books using two different digital printing solutions: print-on-demand (POD) and short run printing.

A digital printer is what every business has in its office. These printers use dry toner rather than liquid ink and can run smaller quantities at a cost-effective price. The turnaround time for digital printing tends to be faster than offset. This is not only because of the smaller quantities but also the quicker set-up time for each job.

The difference between the digital printer at your office and one you’ll find at a professional print shop is that the latter offers “bigger, stronger, faster” technology. Also, it is run by trained operators who know exactly which settings to use for each individual print job.

What is print-on-demand (POD) printing?

Ecommerce retailers, such as Amazon, utilize POD and short run digital technologies to sell physical books online. In other words, they won’t print and store any physical copies of your paperback book in a large warehouse anywhere. Instead, they’ll store only the digital cover and interior files that you’ve uploaded to their site. And they will print, bind, and ship only as many copies as someone buys from them at any given time. This saves you from having to print any upfront copies whatsoever. If someone buys ten copies of your book, ten copies will be printed, bound, and shipped to that buyer. If another person buys only one, then Amazon will print, bind, and ship only one—hence the term “print-on-demand.”

Related reading:
Is Book Printing a Good Idea for Indie Authors?
Book Binding: What Are Your Options?

Book Trim Sizes: What Are Your Options?

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Honesty and Integrity Gift-Wrapped in an F-Bomb [Ralph Klein]

Honesty and integrity matters in business and in government. It’s not only about a strong economy, albeit that’s an important part of the equation. This is why I’m so torn about which way to go in the upcoming Alberta election. Is it one or the other? Can we actually have both?

Honesty and Integrity Matters [Alberta Election]

Honesty and Integrity Matters [Alberta Election]

I am a Conservative at heart. But I didn’t vote in our last provincial election in Alberta. I was so shocked by the antics of the previous few conservative leaders—Danielle Smith/Jim Prentice, Alison Redford, Ed Stelmach—that I couldn’t see myself supporting anything any of them stood for at that time. In not voting, I inadvertently supported the election of our current NDP Premier, Rachel Notley. Alberta hasn’t felt the same to me since then.

I think the Conservatives needed to be knocked off their throne for a little while, so they could tone down the arrogance that grew from their decades-long reign. I always assumed they would clean up their collective act and return to office in the next election. The longer the NDP has been in power, the more I’ve prayed Albertans will someday restore the “glory days” of the Ralph Klein era.

Honesty and Integrity Matters [Alberta Election]

But Jason Kenney has me concerned. There is a stifling smell of arrogance in the air again, and I don’t like what I’m reading in the newspapers about this man.

I’m not talking about all of the blatant NDP smear campaigns about Jason Kenney’s character here. Any time I see these types of campaigns, I see only fear in the eyes of the people running them. It makes me question their confidence more than the other guy’s character.

I am talking about articles like this one: Kenney, Callaway campaigns collaborated to attack Brian Jean during UCP leadership race, leaked documents show.

UCP executive Janice Harrington says campaign communication was ‘perfectly normal’ and ‘within the rules’ … Following Kenney’s landslide win, it was alleged Kenney’s campaign ran Callaway as a so-called “kamikaze” candidate to attack and undermine Jean, Kenney’s main political rival. Both Kenney and Callaway have denied collaborating in a kamikaze campaign. (CBC News, March 2019)

If this campaign tactic was above board, then why do Kenney and Callaway feel the need to deny it? Why not simply own up to it? If you have to lie about something like this, what else are you lying about? These are the types of character traits I look closely at in other people.

The opposite of integrity is dishonesty.

The opposite of integrity is dishonesty.

We Need More Leaders Like JWR

ln my opinion, our country was shown honesty and integrity through Jody Wilson-Raybould’s recent actions: JWR has evidence, Trudeau has crumbling stories. We were also shown true courage. I agree 100% with how JWR handled that situation after months of being pressured by Trudeau and his top staffers. She knew she had no other choice but to provide evidence of their ongoing pressure if/when she was ever questioned about it in the future. Because she knew who she was dealing with; she knew they would lie. Without a recording, it would be nothing more than a “he said, she said” scenario. With a recording, she was able to prove her honesty and their lies. She had no other choice in the matter.

All our parents taught us that honesty is the best policy. So, why is this concept so difficult for some people? Here’s another person we can all learn from in this regard: Jane Philpott.

“Without malice, sometimes errors take place, but you need to own up to the people who may have been harmed and you need to find out why it happened and make sure it never happens again.” (CBC News, March 2019)

You need to show integrity, Jason Kenney. If you want my vote, you need to own your words and actions rather than deny, deny like Trudeau. Look where that got him?

Honesty and Integrity Gift-Wrapped in an F-Bomb

Somebody once told me a story about Ralph Klein, and it made me smile. He was seated at a table in front of a roomful of angry constituents who were all yelling at him for one thing or another. He sat there listening to them and couldn’t get a word in edgewise.

Finally, in frustration, Ralph stood up and gave them all the finger—that caught their attention!—and yelled back at them, “I did was exactly what I said I was going to do, you idiots!” That’s honesty and integrity gift-wrapped in an F-bomb. I have a ton of respect for that man.

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How to Publish Books for Children

Publishing books for children is similar to publishing adult fiction, non-fiction, and poetry books. There are a series of steps to follow no matter what type of book you’re working with.

Books for Children | Children's Books

Books for Children | Children’s Books

Books for Children: Breaking Down the Elements

Children’s books will have many of the same interior elements and as other books have (e.g., front matter, main body, and back matter). The elements of a children’s book cover are also much the same as adult book covers. So, it’s important to familiarize yourself with each before designing your book for publication. Here are a few other things to consider:

  • If you want to sell a book—any book—it must have an ISBN. “ISBN” stands for “International Standard Book Number.” An ISBN is a unique 13-digit identifier for each edition of your book.
  • Many children’s book authors prefer to create a hardcover version of their book rather than an ebook or paperback. This is fine. But, if you wish to have this book sold online (e.g., Amazon), then you need to understand some of the limitations of print-on-demand (POD) hardcover books.
  • Most children’s book authors envision their book covers and interiors to be rich with illustrations or colourful pictures. If you are unable to create these images yourself, you’ll need to get them from someone else. Here’s where you can obtain illustrations and graphics for your children’s book.

To produce a truly professional result, I recommend hiring a graphic designer to help you. These professionals will be able to aid you with all aspects of your book project from the book’s layout to choosing colours that will print well on both digital and offset presses. This way, you’ll be able to sell your book both online and in traditional places.

Related reading: Why You Need a Graphic Designer Who Understands Printing

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



Print-on-Demand (POD) Limitations [Endsheets Endpapers Endleaves]

Some clients come to PPG wanting us to help them design and publish hardcover books they can also sell online. This is possible. But there are limitations with print-on-demand (POD) books, particularly when it comes to endsheets endpapers endleaves. This feature can only be produced using a traditional offset printing press and manual binding process. In this post, I’ll touch on why this is the case. 

Digital Book Printing Limitations [Endsheets Endpapers Endleaves]: taken from https://www.bookmobile.com/book-production/hardcover-book-printing-know-how-printed-endsheets-and-endpapers/

Digital Book Printing Limitations [Endsheets Endpapers Endleaves]: taken from https://www.bookmobile.com/book-production/hardcover-book-printing-know-how-printed-endsheets-and-endpapers/

As shown above, one side of each folded piece of paper is glued to the insides of the front and back covers. This is what creates endsheets. It is a careful manual binding process that must be completed by a person. As such, it can’t be done by a POD printer. Digital POD printers are designed to mechanically print and bind individual books quickly.

POD Limitations [Endsheets Endpapers Endleaves]

Here’s another POD limitation. As I discussed in a past post regarding book trim sizes, digital printers can only handle certain paper sizes and weights. Because of that, you’re limited to certain book trim sizes, binding types, and paper stocks/colours if you wish to sell POD books online (which most of us do nowadays). Digital printers simply cannot handle the thicker paper stock that is used to create printed endsheets as illustrated below.

A Possible Solution to Have it Both Ways

When it comes to your book binding options, it is possible to produce a POD case-wrapped hardcover. But you cannot print anything on the inside of POD book covers. Nor can you insert endsheets with a different (thicker) paper stock than the book’s interior pages.

If you wish to have a traditional case-wrapped hardcover book created with printed endsheets inside, you can have this. A traditional printer in your area can print it for you. You just won’t be able to sell it online. You’ll have to sell those books direct. That said, you can also hire one of our graphic designers to produce a second POD version of your book that can be sold online. It will be almost identical to the traditionally-printed book; but the interior paper will be thinner, and there will be no endsheet included. It’s up to you.

Related reading: 3 Book Printing Tips for Indie Authors: Consider This Before Printing Any Books

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Blogging Progress Report Mar 31 2019

For Blogging Progress Report Mar 31 2019, I’m going to focus on this blog’s stats for the past month. I didn’t post much in March because I was busy setting up my new Mailchimp email campaign. I was busy writing and publishing The Author’s Gold Rush. I’ve also been researching a bit more about WordPress to better understand their reporting capabilities and what each “user role” really means. (And, yes, I also got slightly addicted to Dr. Pimple Popper videos for a while. I’m now a recovering popaholic.)

Blogging Progress Report Mar 31 2019 - PPG Publisher's Blog Traffic

Blogging Progress Report Mar 31 2019 – PPG Publisher’s Blog Traffic

I only published five posts in all of March (before this one). Shame on me. My goal is to publish three per week. Luckily, of the 159 unique visitors who viewed my site, they still average more than three clicks each. So, that’s good for my blog site’s click-through rate. A good click-through rate always helps with SEO.

532 views and 159 visitors to PPG Publisher's Blog in March 2019

532 views and 159 visitors to PPG Publisher’s Blog in March 2019

Blogging Progress Report Mar 31 2019: Subscribers, Team Members, Followers, Email Followers

I’m still trying to get my head around what the difference is between WordPress “subscribers/team members” versus “followers” and “email followers.” My subscriber/team base continues to rapidly grow as shown in the next two visuals.

WordPress stats say I have 15,107 team members

WordPress stats say I have 15,107 “team members”

GoDaddy-managed WordPress stats say I have 15,107 subscribers

GoDaddy-managed WordPress stats say I have 15,107 “subscribers”

That’s an increase of 1,077 new “subscribers/team members” over last month. I have email addresses for all these users, but they don’t actually receive any sort of notification of my new blog posts.

In terms of actual “followers” and “email followers,” I’ve also seen a slight increase this past month as shown in the next two visuals.

Followers of PPG Publisher's Blog: 14 people

Followers of PPG Publisher’s Blog: 14 people

Email followers of PPG Publisher's Blog: 1 person

Email followers of PPG Publisher’s Blog: 1 person

So, I’m up from 13 to 15 official followers this past month. Micro wins, indeed. I’d like to see some macro wins soon, which is why I’ll be much more focused on email marketing in the coming months. I plan to send out a mass invite to all my “team members” to invite them to become email followers. I’ll offer them a free copy of The Author’s Money Tree to join.

What Do All These Different WordPress Roles Mean?

I’m unable to find anything online that tells me what a WordPress “team member” is other than this blog post:

Site Followers

To view your followers, select My Sites → People. You’ll see the following tabs on the next screen:

    • Team: People currently added to your site with a user role, such as Administrators, Editors, and Contributors.
    • Followers: A list of people currently following your site.
    • Email Followers: A list of people who are subscribed to your blog via email only. They may or may not have a WordPress.com account.
    • Invites: A list of outgoing invitations to people for following your site, or invites to add them with a specific user role.

Nowhere on the above WordPress blog page, nor on the accompanying “user role” link, does it reference the “subscriber role” that GoDaddy mentions on its admin page. So, where these users are coming from, I don’t know. Why are there so many new ones each month? I don’t know. GoDaddy is unable to answer that question for me anymore than WordPress is. So, I’m just going to assume I’m an SEO wizard then, and all these people are finding me through my books and the search engines. Until someone tells me differently, that must be the case.

Okay, next month? More blog posts. Better stats. More email subscribers. That’s the goal.

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The Author’s Holy Trinity of Profit

The Author’s Holy Trinity of Profit is your surefire way to sell more books. It requires three necessary components: action, thought, and faith.

The Author's Holy Trinity of Profit

The Author’s Holy Trinity of Profit

The Author’s Holy Trinity of Profit Trilogy

Action: The Author’s Money Tree: How to Grow a Bountiful Readership Organically

Thought:
The Author’s Gold Rush: How to Harvest a Bountiful Crop Repeatedly

Faith:
The Author’s Magic Key: How to Stay on Track and Keep the Faith

 

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Confession: I’m Addicted to Dr. Pimple Popper Videos!

I haven’t been blogging much this month. Shame on me. When I try to come up with decent excuses “why” for next month’s blogging progress report, I cringe. The truth is, I’m addicted to Dr. Pimple Popper videos! There is something strangely satisying about watching Dr. Sandra Lee squeeze cysts and blackheads out of her patients’ bodies!

Dr. Pimple Popper

Dr. Pimple Popper

I don’t even know how this all started. Somehow, I did some type of search on YouTube that brought up a Dr. Sandra Lee (a.k.a. Dr. Pimple Popper) video in my search results. I clicked on that video and watched it. Now, I find myself using these videos to wind down after a long day’s work. I’ll watch several like a crazed addict before going to bed at night. How silly is that?

Dr. Pimple Popper Videos Appeal to Many People

But I’m not alone in my addiction, so I’ve learned. My understanding is that her whole YouTube channel started after she posted one video of her squeezing a cyst. The video went viral because many people were fascinated with it. Now, she’s posted dozens more videos. And I can’t seem to get enough of these things.

So, I blame Dr. Pimple Popper for my lack of blogging this past month. But I also blame me, obviously. If I want to continue growing my blog subscribers, I’m going to have to limit myself to only one or two of these videos per night. Not 12!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



The Author’s Magic Key: How to Stay on Track and Keep the Faith

Just as it takes three full seasons to reap the true rewards of The Author’s Money Tree, there are three necessary components to achieving your goals. Action. Thought. Faith. The final book in this trilogy, The Author’s Magic Key, focuses on helping you develop a strong faith in yourself.

The Author's Magic Key: Now available through Amazon’s Kindle, Kobo, and E-Sentral!

The Author’s Magic Key: NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral!

The Magic Key to Faith

To see this plan through to fruition, you’ll need to have complete confidence and trust in what you’re doing. You’ll need to hold true to your goals even on those days when your progress seems slower than you’d like.

One of the best ways to develop faith is to read the stories of others who have succeeded before you. This book is filled with many of the sources I often turn to for inspiration. Some of these people are authors. Others are business owners, actors, or athletes. They all have one thing in common: a strong, unwavering faith in their own abilities that was developed over time.

The Magic Key to Focus

They also have a laser focus on reaching their desired goals, whatever those goals may be. They visualize their desired result daily before taking action. And they train their brains with the use of affirmations, as recommended by Napoleon Hill:

The method by which one develops faith, where it does not already exist, is extremely difficult to describe. Almost as difficult, in fact, as it would be to describe the color of red to a blind man. Faith is a state of mind that you may develop at will … Making repeated affirmations to your subconscious mind is the only known method of developing the emotion of faith voluntarily. (Hill, 1937)

This book is filled with many teachers who can help you achieve your goals under any circumstance. Even if you don’t have any “cheerleaders” around you.

The Magic Key to Endurance

Let’s face it, some days are easier than others when it comes to sticking to any goal. We all have our moments of doubt. Sometimes, it would be easier to quit.

It doesn’t matter who you are, you’re going to have setbacks. It’s at those times when you’ll need a little boost to help you get back on track. In this book, I’ve included the inspirational stories of several people who have succeeded before you. But I don’t want you to see their successes alone; in fact, I want you to see their failures. Because I want you to see how they got back up again—how they endured through difficult times—so you know you can do it, too.

Whenever you’re struggling along your journey as an author, I hope you’ll pick up this book and read it. Remind yourself why you’re doing what you’re doing. Use these words to restore your faith and move forward.

The Author’s Holy Trinity of Profit Trilogy

Action
The Author’s Money Tree: How to Grow a
Bountiful Readership Organically

Thought

The Author’s Gold Rush: How to Harvest a
Bountiful Crop Repeatedly

Faith

The Author’s Magic Key: How to Stay on Track and
Keep the Faith

Related reading: [The Law of Plenty] Everything You Need is Within Your Reach

Did you LOVE this book?
Click here to learn how you can earn money
by sharing it with others on your social media sites!

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The Author’s Gold Rush: How to Harvest a Bountiful Crop Repeatedly

In book one of this trilogy, The Author’s Money Tree, you learned how to plant, grow, and harvest a bountiful readership. Book two, The Author’s Gold Rush, is a simple business system that can be repeated daily. You can use it to harvest that same crop again and again with ease.

The Author's Gold Rush: Available soon through Amazon’s Kindle, Kobo, and E-Sentral!

The Author’s Gold Rush: NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral!

Information is Your Gold Rush

As we discussed earlier, you could be in any room chatting with your family members, friends, or business colleagues. It doesn’t matter where it is or who you’re with. At some point during the conversation, a question of some sort almost always arises; what’s the first thing everyone does? You each pull out your smartphone, iPad, or tablet and open the web browser to search for an answer to that question. We all have instant access to timely information at our fingertips now, and we’re all constantly accessing it.

People are looking for your information online, all over the world. Non-fiction authors and subject matter experts (SMEs) need only share that same information with a growing number of readers. Hook them by offering them something of value that makes them want more, and they’ll be your fan for life. I’ll show you how two authors are growing their readerships by directing new traffic to their backlist books.

Entertainment is Your Gold Rush

This system can work just as well for authors of fiction and poetry as it does for SMEs. Why? Because people are constantly searching for sources of entertainment, inspiration, and tribute online, too. The world is filled with voracious readers looking for a great book series to escape with in their spare time. There are just as many others looking for the perfect poem to eulogize a loved one or motivate a team.

But what good is any of this if no one can find it? Perhaps, this is your current predicament. Maybe you’ve already written and published a few books online that aren’t getting any traction whatsoever. You’re lost like a needle in a haystack. This system will ensure new readers are consistently finding all your books and your blog. It will help you grow your readership and subscriber base even larger, even faster—like adding lighter fluid to the fire you started in book one.

Relationships are Your Gold Rush

What you do with the readers who find you is the most important step of them all. When you personalize their experience with you and your books, they’ll be your followers for life. I’ll show you how one of today’s top independent authors continues to harvest the same crop of fans again and again by using them as beta readers to help him improve upcoming book launches.

To build a lasting relationship with anyone, you must first build the trust between you. When they see you as an authority on the answers or entertainment they seek online, they’ll begin to follow you. When they see you as a person they can relate to who truly cares about them as a subscriber and fan, they’ll begin to view you as a trusted friend. How you think about them while you’re writing for them will make a world of difference to your results.

The Author’s Holy Trinity of Profit Trilogy

Action
The Author’s Money Tree: How to Grow a
Bountiful Readership Organically

Thought

The Author’s Gold Rush: How to Harvest a
Bountiful Crop Repeatedly

Faith

The Author’s Magic Key: How to Stay on Track and
Keep the Faith

Related reading: [Email Marketing] T-Shaped Marketing for Authors

Did you LOVE this book?
Click here to learn how you can earn money
by sharing it with others on your social media sites!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



Blogging Progress Report Mar 03 2019

I’m going to show you something a little different in this Blogging Progress Report Mar 03 2019. There is yet another metric you can use to measure how far you’ve progressed each month: your author ranking on Amazon.

Blogging Progress Report Mar 03 2019 | 14,030 Registered Users | 13 Subscribers

Blogging Progress Report Mar 03 2019 | 14,030 Registered Users | 13 Subscribers

I’ll start with a continuation of last month’s metrics for you. My registered users have grown from 12,273 to 14,030 (an increase of 1,757). And my subscribers have grown from 9 to 13 (an increase of 4). Obviously, some email marketing will be required to increase the subscriber rate—which is the metric I truly want to increase as discussed in my last report.

Blogging Progress Report Mar 03 2019: Amazon Author Ranking Overall

Another important metric every author should be watching is your Amazon Author Ranking. In order to get this report, you’ll have to create an Author Central Page for yourself on Amazon. Your author rank will tell you the current placement of all your paperback and ebooks on the site as a whole, and also within each individual category. Here are some examples.

Kim Staflund Ranking for ALL PAPERBACKS AND EBOOKS COMBINED

Kim Staflund Ranking for ALL PAPERBACKS AND EBOOKS COMBINED

Do you see how my ranking fluctuates on a daily basis? Some people will try to tell you that your Amazon point value will immediately spike whenever someone buys one of your books. I disagree. Their ranking system is more complicated than that. I’ve seen no fluctuation whatsoever when someone has bought a book. Then I’ve seen a dramatic rank increase on other days when no one has bought any books whatsoever.

So, I don’t have a magic formula for you on how much traffic you should drive to your books on Amazon at any given time. But I will tell you that your ranking is important. And Timothy Ellis would agree: “It’s not enough to write a good book. It needs to be visible, it needs to be findable, it needs to attract the eye, and suck the reader inside. Visibility comes with rank. … The best strategy is to release a new book, before the 60 day abyss comes along.”

Blogging Progress Report Mar 03 2019: Amazon Author Ranking Paperbacks

Here’s how I rank for paperbacks overall and paperbacks in the “business and money” category. I look better here than I do on the entire site.

Paperback Books Overall Author Ranking

Paperback Books Overall Author Ranking

Paperback Books Business and Money Ranking

Paperback Books Business and Money Ranking

Blogging Progress Report Mar 03 2019: Amazon Author Ranking Ebooks

My best author ranking is in the Kindle ebooks area. This makes sense since most of the books I publish to Amazon are Kindle ebooks.

Kindle Ebooks Overall Ranking

Kindle Ebooks Overall Ranking

Kindle Ebooks Business and Money Ranking

Kindle Ebooks Business and Money Ranking

Once your ranking is consistently in the top 500, that’s when you’ll have enough visibility to really start earning money from your books. Right now, I’m still seeing a few hundred free downloads of my books each month. And, this month, two ebooks were sold.

Micro wins! Onwards and upwards!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.