Print-on-Demand (POD) Limitations [Endsheets Endpapers Endleaves]

Some clients come to PPG wanting us to help them design and publish hardcover books they can also sell online. This is possible. But there are limitations with print-on-demand (POD) books, particularly when it comes to endsheets endpapers endleaves. This feature can only be produced using a traditional offset printing press and manual binding process. In this post, I’ll touch on why this is the case. 

Digital Book Printing Limitations [Endsheets Endpapers Endleaves]: taken from https://www.bookmobile.com/book-production/hardcover-book-printing-know-how-printed-endsheets-and-endpapers/

Digital Book Printing Limitations [Endsheets Endpapers Endleaves]: taken from https://www.bookmobile.com/book-production/hardcover-book-printing-know-how-printed-endsheets-and-endpapers/

As shown above, one side of each folded piece of paper is glued to the insides of the front and back covers. This is what creates endsheets. It is a careful manual binding process that must be completed by a person. As such, it can’t be done by a POD printer. Digital POD printers are designed to mechanically print and bind individual books quickly.

POD Limitations [Endsheets Endpapers Endleaves]

Here’s another POD limitation. As I discussed in a past post regarding book trim sizes, digital printers can only handle certain paper sizes and weights. Because of that, you’re limited to certain book trim sizes, binding types, and paper stocks/colours if you wish to sell POD books online (which most of us do nowadays). Digital printers simply cannot handle the thicker paper stock that is used to create printed endsheets as illustrated below.

A Possible Solution to Have it Both Ways

When it comes to your book binding options, it is possible to produce a POD case-wrapped hardcover. But you cannot print anything on the inside of POD book covers. Nor can you insert endsheets with a different (thicker) paper stock than the book’s interior pages.

If you wish to have a traditional case-wrapped hardcover book created with printed endsheets inside, you can have this. A traditional printer in your area can print it for you. You just won’t be able to sell it online. You’ll have to sell those books direct. That said, you can also hire one of our graphic designers to produce a second POD version of your book that can be sold online. It will be almost identical to the traditionally-printed book; but the interior paper will be thinner, and there will be no endsheet included. It’s up to you.

Related reading: 3 Book Printing Tips for Indie Authors: Consider This Before Printing Any Books

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Blogging Progress Report Mar 31 2019

For Blogging Progress Report Mar 31 2019, I’m going to focus on this blog’s stats for the past month. I didn’t post much in March because I was busy setting up my new Mailchimp email campaign. I was busy writing and publishing The Author’s Gold Rush. I’ve also been researching a bit more about WordPress to better understand their reporting capabilities and what each “user role” really means. (And, yes, I also got slightly addicted to Dr. Pimple Popper videos for a while. I’m now a recovering popaholic.)

Blogging Progress Report Mar 31 2019 - PPG Publisher's Blog Traffic

Blogging Progress Report Mar 31 2019 – PPG Publisher’s Blog Traffic

I only published five posts in all of March (before this one). Shame on me. My goal is to publish three per week. Luckily, of the 159 unique visitors who viewed my site, they still average more than three clicks each. So, that’s good for my blog site’s click-through rate. A good click-through rate always helps with SEO.

532 views and 159 visitors to PPG Publisher's Blog in March 2019

532 views and 159 visitors to PPG Publisher’s Blog in March 2019

Blogging Progress Report Mar 31 2019: Subscribers, Team Members, Followers, Email Followers

I’m still trying to get my head around what the difference is between WordPress “subscribers/team members” versus “followers” and “email followers.” My subscriber/team base continues to rapidly grow as shown in the next two visuals.

WordPress stats say I have 15,107 team members

WordPress stats say I have 15,107 “team members”

GoDaddy-managed WordPress stats say I have 15,107 subscribers

GoDaddy-managed WordPress stats say I have 15,107 “subscribers”

That’s an increase of 1,077 new “subscribers/team members” over last month. I have email addresses for all these users, but they don’t actually receive any sort of notification of my new blog posts.

In terms of actual “followers” and “email followers,” I’ve also seen a slight increase this past month as shown in the next two visuals.

Followers of PPG Publisher's Blog: 14 people

Followers of PPG Publisher’s Blog: 14 people

Email followers of PPG Publisher's Blog: 1 person

Email followers of PPG Publisher’s Blog: 1 person

So, I’m up from 13 to 15 official followers this past month. Micro wins, indeed. I’d like to see some macro wins soon, which is why I’ll be much more focused on email marketing in the coming months. I plan to send out a mass invite to all my “team members” to invite them to become email followers. I’ll offer them a free copy of The Author’s Money Tree to join.

What Do All These Different WordPress Roles Mean?

I’m unable to find anything online that tells me what a WordPress “team member” is other than this blog post:

Site Followers

To view your followers, select My Sites → People. You’ll see the following tabs on the next screen:

    • Team: People currently added to your site with a user role, such as Administrators, Editors, and Contributors.
    • Followers: A list of people currently following your site.
    • Email Followers: A list of people who are subscribed to your blog via email only. They may or may not have a WordPress.com account.
    • Invites: A list of outgoing invitations to people for following your site, or invites to add them with a specific user role.

Nowhere on the above WordPress blog page, nor on the accompanying “user role” link, does it reference the “subscriber role” that GoDaddy mentions on its admin page. So, where these users are coming from, I don’t know. Why are there so many new ones each month? I don’t know. GoDaddy is unable to answer that question for me anymore than WordPress is. So, I’m just going to assume I’m an SEO wizard then, and all these people are finding me through my books and the search engines. Until someone tells me differently, that must be the case.

Okay, next month? More blog posts. Better stats. More email subscribers. That’s the goal.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



The Author’s Holy Trinity of Profit

The Author’s Holy Trinity of Profit is your surefire way to sell more books. It requires three necessary components: action, thought, and faith.

The Author's Holy Trinity of Profit

The Author’s Holy Trinity of Profit

The Author’s Holy Trinity of Profit Trilogy

Action: The Author’s Money Tree: How to Grow a Bountiful Readership Organically

Thought:
The Author’s Gold Rush: How to Harvest a Bountiful Crop Repeatedly

Faith:
The Author’s Magic Key: How to Stay on Track and Keep the Faith

 

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The Author’s Money Tree: NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral!

Confession: I’m Addicted to Dr. Pimple Popper Videos!

I haven’t been blogging much this month. Shame on me. When I try to come up with decent excuses “why” for next month’s blogging progress report, I cringe. The truth is, I’m addicted to Dr. Pimple Popper videos! There is something strangely satisying about watching Dr. Sandra Lee squeeze cysts and blackheads out of her patients’ bodies!

Dr. Pimple Popper

Dr. Pimple Popper

I don’t even know how this all started. Somehow, I did some type of search on YouTube that brought up a Dr. Sandra Lee (a.k.a. Dr. Pimple Popper) video in my search results. I clicked on that video and watched it. Now, I find myself using these videos to wind down after a long day’s work. I’ll watch several like a crazed addict before going to bed at night. How silly is that?

Dr. Pimple Popper Videos Appeal to Many People

But I’m not alone in my addiction, so I’ve learned. My understanding is that her whole YouTube channel started after she posted one video of her squeezing a cyst. The video went viral because many people were fascinated with it. Now, she’s posted dozens more videos. And I can’t seem to get enough of these things.

So, I blame Dr. Pimple Popper for my lack of blogging this past month. But I also blame me, obviously. If I want to continue growing my blog subscribers, I’m going to have to limit myself to only one or two of these videos per night. Not 12!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



The Author’s Magic Key: How to Stay on Track and Keep the Faith

Just as it takes three full seasons to reap the true rewards of The Author’s Money Tree, there are three necessary components to achieving your goals. Action. Thought. Faith. The final book in this trilogy, The Author’s Magic Key, focuses on helping you develop a strong faith in yourself.

The Author's Magic Key: Available soon through Amazon’s Kindle, Kobo, and E-Sentral!

The Author’s Magic Key: Available soon through Amazon’s Kindle, Kobo, and E-Sentral!

The Magic Key to Faith

To see this plan through to fruition, you’ll need to have complete confidence and trust in what you’re doing. You’ll need to hold true to your goals even on those days when your progress seems slower than you’d like.

One of the best ways to develop faith is to read the stories of others who have succeeded before you. This book is filled with many of the sources I often turn to for inspiration. Some of these people are authors. Others are business owners, actors, or athletes. They all have one thing in common: a strong, unwavering faith in their own abilities that was developed over time.

The Magic Key to Focus

They also have a laser focus on reaching their desired goals, whatever those goals may be. They visualize their desired result daily before taking action. And they train their brains with the use of affirmations, as recommended by Napoleon Hill:

The method by which one develops faith, where it does not already exist, is extremely difficult to describe. Almost as difficult, in fact, as it would be to describe the color of red to a blind man. Faith is a state of mind that you may develop at will … Making repeated affirmations to your subconscious mind is the only known method of developing the emotion of faith voluntarily. (Hill, 1937)

This book is filled with many teachers who can help you achieve your goals under any circumstance. Even if you don’t have any “cheerleaders” around you.

The Magic Key to Endurance

Let’s face it, some days are easier than others when it comes to sticking to any goal. We all have our moments of doubt. Sometimes, it would be easier to quit.

It doesn’t matter who you are, you’re going to have setbacks. It’s at those times when you’ll need a little boost to help you get back on track. In this book, I’ve included the inspirational stories of several people who have succeeded before you. But I don’t want you to see their successes alone; in fact, I want you to see their failures. Because I want you to see how they got back up again—how they endured through difficult times—so you know you can do it, too.

Whenever you’re struggling along your journey as an author, I hope you’ll pick up this book and read it. Remind yourself why you’re doing what you’re doing. Use these words to restore your faith and move forward.

The Author’s Holy Trinity of Profit Trilogy

Action
The Author’s Money Tree: How to Grow a
Bountiful Readership Organically

Thought

The Author’s Gold Rush: How to Harvest a
Bountiful Crop Repeatedly

Faith

The Author’s Magic Key: How to Stay on Track and
Keep the Faith

Related reading: [The Law of Plenty] Everything You Need is Within Your Reach

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



The Author’s Gold Rush: How to Harvest a Bountiful Crop Repeatedly

In book one of this trilogy, The Author’s Money Tree, you learned how to plant, grow, and harvest a bountiful readership. Book two, The Author’s Gold Rush, is a simple business system that can be repeated daily. You can use it to harvest that same crop again and again with ease.

The Author's Gold Rush: Available soon through Amazon’s Kindle, Kobo, and E-Sentral!

The Author’s Gold Rush: NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral!

Information is Your Gold Rush

As we discussed earlier, you could be in any room chatting with your family members, friends, or business colleagues. It doesn’t matter where it is or who you’re with. At some point during the conversation, a question of some sort almost always arises; what’s the first thing everyone does? You each pull out your smartphone, iPad, or tablet and open the web browser to search for an answer to that question. We all have instant access to timely information at our fingertips now, and we’re all constantly accessing it.

People are looking for your information online, all over the world. Non-fiction authors and subject matter experts (SMEs) need only share that same information with a growing number of readers. Hook them by offering them something of value that makes them want more, and they’ll be your fan for life. I’ll show you how two authors are growing their readerships by directing new traffic to their backlist books.

Entertainment is Your Gold Rush

This system can work just as well for authors of fiction and poetry as it does for SMEs. Why? Because people are constantly searching for sources of entertainment, inspiration, and tribute online, too. The world is filled with voracious readers looking for a great book series to escape with in their spare time. There are just as many others looking for the perfect poem to eulogize a loved one or motivate a team.

But what good is any of this if no one can find it? Perhaps, this is your current predicament. Maybe you’ve already written and published a few books online that aren’t getting any traction whatsoever. You’re lost like a needle in a haystack. This system will ensure new readers are consistently finding all your books and your blog. It will help you grow your readership and subscriber base even larger, even faster—like adding lighter fluid to the fire you started in book one.

Relationships are Your Gold Rush

What you do with the readers who find you is the most important step of them all. When you personalize their experience with you and your books, they’ll be your followers for life. I’ll show you how one of today’s top independent authors continues to harvest the same crop of fans again and again by using them as beta readers to help him improve upcoming book launches.

To build a lasting relationship with anyone, you must first build the trust between you. When they see you as an authority on the answers or entertainment they seek online, they’ll begin to follow you. When they see you as a person they can relate to who truly cares about them as a subscriber and fan, they’ll begin to view you as a trusted friend. How you think about them while you’re writing for them will make a world of difference to your results.

The Author’s Holy Trinity of Profit Trilogy

Action
The Author’s Money Tree: How to Grow a
Bountiful Readership Organically

Thought

The Author’s Gold Rush: How to Harvest a
Bountiful Crop Repeatedly

Faith

The Author’s Magic Key: How to Stay on Track and
Keep the Faith

Related reading: [Email Marketing] T-Shaped Marketing for Authors

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



Blogging Progress Report Mar 03 2019

I’m going to show you something a little different in this Blogging Progress Report Mar 03 2019. There is yet another metric you can use to measure how far you’ve progressed each month: your author ranking on Amazon.

Blogging Progress Report Mar 03 2019 | 14,030 Registered Users | 13 Subscribers

Blogging Progress Report Mar 03 2019 | 14,030 Registered Users | 13 Subscribers

I’ll start with a continuation of last month’s metrics for you. My registered users have grown from 12,273 to 14,030 (an increase of 1,757). And my subscribers have grown from 9 to 13 (an increase of 4). Obviously, some email marketing will be required to increase the subscriber rate—which is the metric I truly want to increase as discussed in my last report.

Blogging Progress Report Mar 03 2019: Amazon Author Ranking Overall

Another important metric every author should be watching is your Amazon Author Ranking. In order to get this report, you’ll have to create an Author Central Page for yourself on Amazon. Your author rank will tell you the current placement of all your paperback and ebooks on the site as a whole, and also within each individual category. Here are some examples.

Kim Staflund Ranking for ALL PAPERBACKS AND EBOOKS COMBINED

Kim Staflund Ranking for ALL PAPERBACKS AND EBOOKS COMBINED

Do you see how my ranking fluctuates on a daily basis? Some people will try to tell you that your Amazon point value will immediately spike whenever someone buys one of your books. I disagree. Their ranking system is more complicated than that. I’ve seen no fluctuation whatsoever when someone has bought a book. Then I’ve seen a dramatic rank increase on other days when no one has bought any books whatsoever.

So, I don’t have a magic formula for you on how much traffic you should drive to your books on Amazon at any given time. But I will tell you that your ranking is important. And Timothy Ellis would agree: “It’s not enough to write a good book. It needs to be visible, it needs to be findable, it needs to attract the eye, and suck the reader inside. Visibility comes with rank. … The best strategy is to release a new book, before the 60 day abyss comes along.”

Blogging Progress Report Mar 03 2019: Amazon Author Ranking Paperbacks

Here’s how I rank for paperbacks overall and paperbacks in the “business and money” category. I look better here than I do on the entire site.

Paperback Books Overall Author Ranking

Paperback Books Overall Author Ranking

Paperback Books Business and Money Ranking

Paperback Books Business and Money Ranking

Blogging Progress Report Mar 03 2019: Amazon Author Ranking Ebooks

My best author ranking is in the Kindle ebooks area. This makes sense since most of the books I publish to Amazon are Kindle ebooks.

Kindle Ebooks Overall Ranking

Kindle Ebooks Overall Ranking

Kindle Ebooks Business and Money Ranking

Kindle Ebooks Business and Money Ranking

Once your ranking is consistently in the top 500, that’s when you’ll have enough visibility to really start earning money from your books. Right now, I’m still seeing a few hundred free downloads of my books each month. And, this month, two ebooks were sold.

Micro wins! Onwards and upwards!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



Why did my paperback print in a different colour than what I saw on the computer screen?

Why did my paperback print in a different colour than what I saw on the computer screen? Colours are much more complicated than you may realize. How something looks on your computer screen may look completely different in printed format. There are many different reasons why.

Why did my paperback print in a different colour than what I saw on the computer screen?

Why did my paperback print in a different colour than what I saw on the computer screen?

RGB versus CMYK Colours

For starters, RGB (red, green, blue) colours are what you see on your computer screen. They are created using light. CMYK (cyan, magenta, yellow, and black) colours are created by mixing inks/toners together in varying percentages.

When you are creating an ebook only, it’s okay to use RGB colours in your design. But if you plan to also print a paperback or hardcover version of your book, you should design it using CMYK colours. Otherwise, your printer may not be able to match the colours you’ve chosen since printers have a smaller colour gamut available than computer screens do.

Coated Paper Versus Uncoated Paper

Yet another thing that can affect the way your colour will appear after it’s printed is paper stock. In fact, the same colour can look completed different when it is printed on coated paper versus uncoated paper. I show examples of this inside 3 Book Printing Tips for Indie Authors: Consider This Before Printing Any Books.

Digital Colour Versus Offset Colour

A digital printer is what every business has in its office. These printers use dry toner rather than liquid ink and can run smaller quantities at a cost-effective price. An offset printing press is “old-school printing” in that it uses liquid ink, is the most cost-effective option for higher print quantities, and generally offers better colour control than today’s digital printers do.

Another thing that can affect how your colour appears in print is the type of printer being used. Digital prints will usually appear more “shiny” and bright whereas offset prints will appear slightly duller. This is because toner is glossy whereas ink is not.

Related reading:
Why Do Authors Need Graphic Designers?

Printers and Publishers: What Their Graphic Designers Will and Won’t Do for You

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



What is Vanity Publishing?

What is vanity publishing? Vanity publishing is one of the three options today’s authors have available to help you publish a book. But this option doesn’t have a good reputation. Today’s post discusses why that’s the case and what you can do to improve your book’s image.

What is vanity publishing?

What is vanity publishing?

You have three different book publishing options available to you: traditional trade publishing; vanity (unsupported self-publishing); and hybrid (professionally supported self-publishing). For a clear understanding of the pros and cons of each, I recommend you download this free ebook. It’s a short book. You should be able to read it in under two hours.

What is Vanity Publishing?

The vanity book publishing model was introduced as an alternative for writers who were tired of waiting around to be accepted by traditional book publishers. They had, instead, decided to self-publish their books themselves. As noble as the vanity publishers’ intentions might be, they are the least respected book publishing alternative of them all within publishing circles (i.e., traditional publishers, reviewers, booksellers, and distributors). With good reason.

These companies are more aptly described as book printers than publishers. They’ve earned their notoriety by accepting and printing 100 percent of the manuscripts that are submitted to them. Little consideration is given to the quality of your book—the opposite extreme of trade publishing. A vanity publisher will take what it receives and print it as is, matter what it looks like.

Vanity Publishing is Unsupported Self-Publishing

Some of these companies run a “self-service” type of operation using a selection of generic template builders. This allows self-publishing authors to upload book files online (or via email) and then draft them into ebooks or paperbacks.

Other vanity publishers are simply printers with in-house design staff. They will take your raw materials (e.g., manuscript, graphics) and do all that formatting for you for a fee. Then they’ll print however many copies you want printed.

There is No Editing Included

Both vanity publishing options share one commonality: although their staff might be knowledgeable about printing and electronic file formatting, they are wholly unseasoned when it comes to the essential publishing practices (such as professional editing, graphic design, and proofreading) that ensure the polished result every serious author is after. Vanity publishers never actively encourage their clients to improve the quality of their work in any way. This lack of improvement is truly a disservice to the serious-minded authors who wish to present themselves as professionals.

Best for Personal Gratification (Hence the “Vanity” Reference)

For those who wish to publish your books solely for personal gratification, then the vanity book publishing route is probably the best one to take. This is a great option for family history books, scrapbooks intended as gifts for loved ones, and other non-commercial projects.

If you wish to sell your book commercially, then you’ll need to produce a more professional product. Copy editing is a crucial step in helping you to achieve this. But there are ways to produce your book economically. Click here for details.

Related reading: Sneak a peek inside How to Publish a Bestselling Book for even more details on your publishing options.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



How Much Does It Cost to Publish a Book?

How Much Does It Cost to Publish a Book?

How Much Does It Cost to Publish a Book?

One of the first questions every author has is: how much does it cost to publish a book? Well, that depends. What type of book do you wish to publish (e.g., ebook, paperback, hardcover)? Where and how do you want it distributed (e.g., online and/or traditional distribution networks)?

For a full list of the questions you should be asking and answering for yourself, I recommend you click on the Book Publishing Quote link in the top menu of this page and read through it. Once you’ve done that, you’ll know which of the two below options most applies to you and your particular book project.

How Much Does It Cost to Publish a Book Economically?

The fact is, traditional book publishing methods don’t work well for everyone. More and more, I come across people who want to publish a book for all kinds of different reasons—to promote a business, fulfill a lifelong dream, commemorate a special occasion, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment.

These are the people who would rather utilize online algorithms to grow their readership than spend any amount of money on traditional forms of book promotion. These authors also want full control over their own creative processes and release dates, and they’re fine with selling their books online only.

For a long time, I resisted this idea. I held to my belief that it’s impossible to produce a quality book within such a short time period, and especially without the support of a full professional publishing team. But then, one evening, while I was researching bestselling strategies for authors, I came across a Forbes article that began to shift my thinking. I learned the strategies today’s top independent authors are using to self-publish and sell massive quantities of books online. With this step-by-step program designed specifically for do-it-yourselfers, your only cost will be copy editing. That’s it, that’s all.

How Much Does It Cost to Publish a Book Professionally?

For those of you who wish to produce a professional-quality book than can be sold both online and through the traditional book supply chain, you’ll require the support of a full book publishing team behind you. Here is a list of the various costs associated with hiring such a team. These prices may vary depending on whether you use a project manager or hire your own editors, designers, et cetera, to work with directly. But it will give you a pretty good idea of what to expect.

Average Price Breakdown Per Service

Individual Services (all in CAD) Timeline (Weeks) Average Prices
Copy editing per word 2 to 4 From $0.03
Proofreading per word 2 From $0.02
Stylistic editing per word varies From $0.04
Substantive (structural) editing per word varies From $0.06
Indexing services per word 3 From $0.02
Ghostwriting per hour varies From $50 to $75
Copywriting per hour varies From $25 to $75
New ebook cover design 1 From $250 to $500
New paperback/hardcover cover design 1 From $1,000 to $1,500
New paperback/hardcover interior design and layout 2 From $2,500 to $3,000
New paperback/hardcover cover design and interior layout combined 2.5 From $3,500 to $4,500

Related reading: Why Do All Authors Need Editors and Proofreaders?

Related reading: Why Do Authors Need Graphic Designers?

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.