Blogging Progress Report Mar 03 2019

I’m going to show you something a little different in this Blogging Progress Report Mar 03 2019. There is yet another metric you can use to measure how far you’ve progressed each month: your author ranking on Amazon.

Blogging Progress Report Mar 03 2019 | 14,030 Registered Users | 13 Subscribers

Blogging Progress Report Mar 03 2019 | 14,030 Registered Users | 13 Subscribers

I’ll start with a continuation of last month’s metrics for you. My registered users have grown from 12,273 to 14,030 (an increase of 1,757). And my subscribers have grown from 9 to 13 (an increase of 4). Obviously, some email marketing will be required to increase the subscriber rate—which is the metric I truly want to increase as discussed in my last report.

Blogging Progress Report Mar 03 2019: Amazon Author Ranking Overall

Another important metric every author should be watching is your Amazon Author Ranking. In order to get this report, you’ll have to create an Author Central Page for yourself on Amazon. Your author rank will tell you the current placement of all your paperback and ebooks on the site as a whole, and also within each individual category. Here are some examples.

Kim Staflund Ranking for ALL PAPERBACKS AND EBOOKS COMBINED

Kim Staflund Ranking for ALL PAPERBACKS AND EBOOKS COMBINED

Do you see how my ranking fluctuates on a daily basis? Some people will try to tell you that your Amazon point value will immediately spike whenever someone buys one of your books. I disagree. Their ranking system is more complicated than that. I’ve seen no fluctuation whatsoever when someone has bought a book. Then I’ve seen a dramatic rank increase on other days when no one has bought any books whatsoever.

So, I don’t have a magic formula for you on how much traffic you should drive to your books on Amazon at any given time. But I will tell you that your ranking is important. And Timothy Ellis would agree: “It’s not enough to write a good book. It needs to be visible, it needs to be findable, it needs to attract the eye, and suck the reader inside. Visibility comes with rank. … The best strategy is to release a new book, before the 60 day abyss comes along.”

Blogging Progress Report Mar 03 2019: Amazon Author Ranking Paperbacks

Here’s how I rank for paperbacks overall and paperbacks in the “business and money” category. I look better here than I do on the entire site.

Paperback Books Overall Author Ranking

Paperback Books Overall Author Ranking

Paperback Books Business and Money Ranking

Paperback Books Business and Money Ranking

Blogging Progress Report Mar 03 2019: Amazon Author Ranking Ebooks

My best author ranking is in the Kindle ebooks area. This makes sense since most of the books I publish to Amazon are Kindle ebooks.

Kindle Ebooks Overall Ranking

Kindle Ebooks Overall Ranking

Kindle Ebooks Business and Money Ranking

Kindle Ebooks Business and Money Ranking

Once your ranking is consistently in the top 500, that’s when you’ll have enough visibility to really start earning money from your books. Right now, I’m still seeing a few hundred free downloads of my books each month. And, this month, two ebooks were sold.

Micro wins! Onwards and upwards!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



What is Vanity Publishing?

What is vanity publishing? Vanity publishing is one of the three options today’s authors have available to help you publish a book. But this option doesn’t have a good reputation. Today’s post discusses why that’s the case and what you can do to improve your book’s image.

What is vanity publishing?

What is vanity publishing?

You have three different book publishing options available to you: traditional trade publishing; vanity (unsupported self-publishing); and hybrid (professionally supported self-publishing). For a clear understanding of the pros and cons of each, I recommend you download this free ebook. It’s a short book. You should be able to read it in under two hours.

What is Vanity Publishing?

The vanity book publishing model was introduced as an alternative for writers who were tired of waiting around to be accepted by traditional book publishers. They had, instead, decided to self-publish their books themselves. As noble as the vanity publishers’ intentions might be, they are the least respected book publishing alternative of them all within publishing circles (i.e., traditional publishers, reviewers, booksellers, and distributors). With good reason.

These companies are more aptly described as book printers than publishers. They’ve earned their notoriety by accepting and printing 100 percent of the manuscripts that are submitted to them. Little consideration is given to the quality of your book—the opposite extreme of trade publishing. A vanity publisher will take what it receives and print it as is, matter what it looks like.

Vanity Publishing is Unsupported Self-Publishing

Some of these companies run a “self-service” type of operation using a selection of generic template builders. This allows self-publishing authors to upload book files online (or via email) and then draft them into ebooks or paperbacks.

Other vanity publishers are simply printers with in-house design staff. They will take your raw materials (e.g., manuscript, graphics) and do all that formatting for you for a fee. Then they’ll print however many copies you want printed.

There is No Editing Included

Both vanity publishing options share one commonality: although their staff might be knowledgeable about printing and electronic file formatting, they are wholly unseasoned when it comes to the essential publishing practices (such as professional editing, graphic design, and proofreading) that ensure the polished result every serious author is after. Vanity publishers never actively encourage their clients to improve the quality of their work in any way. This lack of improvement is truly a disservice to the serious-minded authors who wish to present themselves as professionals.

Best for Personal Gratification (Hence the “Vanity” Reference)

For those who wish to publish your books solely for personal gratification, then the vanity book publishing route is probably the best one to take. This is a great option for family history books, scrapbooks intended as gifts for loved ones, and other non-commercial projects.

If you wish to sell your book commercially, then you’ll need to produce a more professional product. Copy editing is a crucial step in helping you to achieve this. But there are ways to produce your book economically. Click here for details.

Related reading: Sneak a peek inside How to Publish a Bestselling Book for even more details on your publishing options.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



Blogging Progress Report Jan 28 2019

This Blogging Progress Report Jan 28 2019 is a little early. I’ve had a few set-backs this month that have made me rethink my 2019 goals. Actually, that’s not such a bad thing. I’m glad this education occurred so early in the year.

Blogging Progress Report Jan 28 2019: My Blog Subscribers Aren’t Real Subscribers

Here’s what I’ve learned: WordPress is sneaky in the way it interchanges the words “registered users” (also referred to as team members in WordPress lingo) and “subscribers” (also referred to as followers in WordPress lingo) on its administrative platforms. But it’s important that you never mix up these terms as per CAN-SPAM and CASL laws in North America. Carol Manser wrote a great article about this titled “Registered Users, Subscribers & Logins: What’s the Difference?” Here’s what she has to say about the difference between the two:

If someone Registers on a website, they become Registered Users. Unless the site tells you that you will get some extra privilege for Registering, you will get no extra benefit from Registering.

A common reason why you might want to Register on a website, is Registering on a Forum. You usually have to Register on a Forum before you are allowed to Post questions on the Forum.

If someone Subscribes to a website, they consent to be put onto an Email List in exchange for whatever the website has offered to give them in exchange for their Name and Email Address details. Because of this Consent/Confirmation to receive Emails, Subscribing to a Website is not the same as Registering with a site.

Blogging Progress Report Jan 28 2019: My “Subscribers” Are Only “Registered Users”

It is important to understand that when someone “registers” to your WordPress site, all they’re agreeing to is the right to post comments to your blog as shown in this illustration:

Blogging Progress Report Jan 28 2019 WordPress META

Blogging Progress Report Jan 28 2019 WordPress META

Unfortunately, WordPress lists these registered users as “subscribers” on your blog’s admin area dashboard. Two days ago, I took the below screen shot and felt proud. Why? Because I thought I had 12,272 actual subscribers to my blog:

WordPress Registered Users on Dashboard

WordPress Registered Users on Dashboard

But this wording is inaccurate. Of these 12,272 people (plus me, I’m the Administrator) who are registered to be able to comment on my posts, only nine of them are actual subscribers/followers. Only nine people have specifically signed up to receive updates each time I publish a new post:

Actual Subscribers (Followers)

Actual Subscribers (Followers)

The other 12,263 registered users won’t receive an email update when I post something new. So, they’re not all that useful to me when it comes to my 2019 goals. Why? Because they may never visit my blog again. What I need are actual subscribers—email subscribers—who have signed up specifically to receive email updates from me.

Blogging Progress Report Jan 28 2019: How to Get Real Blog Subscribers

There are a couple of ways to achieve this. First, upon learning this, I immediately replaced the above-shown “META widget” with the following “SUBSCRIBER widget” in my design template:

Blogging Progress Report Jan 28 2019 WordPress Subscribers

Blogging Progress Report Jan 28 2019 WordPress Subscribers

Now, anyone who signs up through this form is showing real interest in my blog content and books. Each time I post something new, he or she will be made aware of it with a personal email. This will dramatically improve my reader engagement (and, hopefully, my book sales) going forward.

Blogging Progress Report Jan 28 2019: Autoresponders Are Even Better

But there is a second, possibly even better, way to collect a growing number of email subscribers who will repeatedly visit both your blog and your books. You will want to use a program called an autoresponder to manage all your email subscribers. MailChimp for WordPress is free for lists up to 2,000 subscribers. After that, depending on the service you use, autoresponders generally cost from $50 per month and up to maintain. It all depends on how many email addresses you are working with.

Through these third parties, such as MailChimp, you can offer additional special discounts or gifts to subscribers on top of the free content already contained on your blog. For example, you can send private newsletters en masse to only these privileged fans regarding online courses or podcasts that constitute some type of added value to them alone. Perhaps, these subscribers will be the only ones to receive discounts on tickets (or back stage passes) to the next book fair you’re speaking at. I think you get the idea. For this to work well, there must be an enticing reason for them to sign up—whatever that reason may be. You choose.

Blogging Progress Report Jan 28 2019: My Revised Goals

Obviously, my goal of reaching 25,000 actual subscribers this year is now a little far-fetched. I’m not starting at 11,1147 followers like I thought I was last month. I’m starting at only nine followers. Ouch! But I plan to reach 5,000 actual subscribers by the end of 2019. I’ll do this by continually driving more traffic to this blog through SEO and my books, as I’ve been doing. My other goals remain the same.

I also plan to increase my free book downloads by 25% this year. By contrast, last year, between the above three ecommerce sites, I saw 4,828 free downloads of my books. In 2019, I want to see an additional 1,207 free books downloaded for a total of 6,035.

Most noteworthy, I plan to increase my paid book downloads by 500% over last year. I saw paid downloads (both ebooks and paperbacks) totalling 83 books from the above three ecommerce sites last year. In 2019, I’m shooting for an additional 417 paid book downloads for a total of 500 this year

Other Changes I Made This Month

I didn’t write as many blog entries as I had planned to this past month because I was busy revamping my old GoDaddy website. I changed it to a WordPress format that matches better with the PPG Publisher’s Blog. Everything is now in place, and it is set up perfectly to help me achieve my goals. I’ll let you know my progress again in the end of February.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



The Author’s Money Tree: How to Grow a Bountiful Readership Organically

It takes three full seasons to reap the true rewards of The Author’s Money Tree: planting, growing, and harvesting. And it’s well worth all the effort.

The Author's Money Tree

The Author’s Money Tree: NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral!

The Author’s Money Tree Season #1: Planting

There are three effective ways to plant an abundance of seeds with your desired readership: productive blogging, prolific publishing, or (better yet) both. If you are strategic in the way you do these things, you’ll be amazed by how quickly your sprouts begin to show.

That’s the beauty of being a writer in this digital age of book publishing. Writing is selling in the online world. And keywords are the seeds you’re planting to feed all your hungry readers at harvest time.

The Author’s Money Tree Season #2: Growing

But those keywords will never be enough on their own. Each sprout needs to be fed and watered so it can grow, and this takes time and patience. Quality content is the fertilizer that breathes life into a sprout and helps it grow into a healthy sapling. Proper search engine optimization (SEO) is the mulch that prevents your sapling from being taken over by larger weeds.

You need a strong root system to grow a bountiful money tree that will bear fruit for you, year after year, and stand the test of time. This is crucial to your progressive success in future harvest seasons, and I’ll show you exactly how to do it.

The Author’s Money Tree Season #3: Harvesting

And now comes the fun part! Harvest time is when you reap the rewards of all your efforts.

In this section of the book, you’ll meet some authors who are earning six-figure incomes from their readerships in their own harvest seasons. You’ll learn some of the strategies they’re using to harvest the same crops, over and over again, while planting new seeds each year.

Do you want to grow an abundant readership? This is a totally sustainable system that you can use successfully for fiction, non-fiction, and even poetry. Truth!

The Author’s Holy Trinity of Profit Trilogy

Action
The Author’s Money Tree: How to Grow a
Bountiful Readership Organically

Thought

The Author’s Gold Rush: How to Harvest a
Bountiful Crop Repeatedly

Faith

The Author’s Magic Key: How to Stay on Track and
Keep the Faith

Related reading: James Patterson Shakes The Author’s Money Tree

Did you LOVE this book?
Click here to learn how you can earn money
by sharing it with others on your social media sites!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



Blogging Progress Report Jan 01 2019

Blogging Progress Report Jan 01 2019

I took a break over the holiday season to relax and am I ever glad I did so. As a result, I’m rested and excited to start off the new year with this Blogging Progress Report Jan 01 2019. I’m looking forward to many more micro wins throughout the year that will bring me to my desired macro wins at the end.

Blogging Progress Report Jan 01 2019 - 11,1147 Users

Blogging Progress Report Jan 01 2019 – 11,1147 Users

Blogging Progress Report Jan 01 2019 – Blog Subscribers

Now, what do I mean when I say “micro wins” versus “macro wins”? I borrowed these two terms from a lady I greatly admire named Lisa Nichols, from her book titled Abundance Now. She talks about the importance of celebrating small successes along the way rather than just focusing on the end goal. As a result, you keep yourself motivated and inspired all along the way. You enjoy the whole journey. Because you’re giving yourself indicators, all along the way, to let yourself know you’re on the right track.

I started January 2018 with a goal of reaching 10,000 subscribers by the end of the year. As you can see, I’ve surpassed that goal. In fact, I still enjoyed mass gains over the holiday season based on all the work I’d done this past year. From the time I posted my last Blogging Progress Report until today, I’ve gained an additional 1,280 subscribers. That’s an average of 37 new subscribers per day. Consequently, this is leading to an increased number of book downloads.

Blogging Progress Report Jan 01 2019 – Amazon Book Reports

In 2017 and 2018, I published five free books on Amazon, Kobo, and E-Sentral. I used these books, along with this blog, to drive more traffic to my 35+ paid books on these sites. Finally, the strategy is beginning to work.

ALL book downloads for the last 90 days

ALL book downloads for the last 90 days

PAID book downloads only for the last 90 days

PAID book downloads only for the last 90 days

Amazon book downloads last year ALL

Amazon book downloads last year ALL

Blogging Progress Report Jan 01 2019 – Kobo Book Reports

Kobo reporting is not as detailed as Amazon reporting is. But this is a valuable publishing platform that helps me reach additional readers I’m not reaching through Amazon. Here are my results on this platform so far.

ALL sales to date summary

ALL sales to date summary

KOBO ALL sales to date by country

Sales to date by country

KOBO ALL sales to date by book

KOBO ALL sales to date by book

Blogging Progress Report Jan 01 2019 – E-Sentral Book Reports

E-Sentral reporting is sparse. For that reason, I have to email them to get updates on my book downloads. This is all I’ve been able to get from them so far:

Book id Title No of downloads
183238 An Independent Author’s Checklist: FREE Help for Indie Authors 19
183547 Diary of an Indie Blogger: My Roadmap to Success 12
203127 Your Ebook is an Asset … if You Own the Copyright 38
201602 Why Traditional Bookstores Won’t Carry Your Book on Their Shelves … and Why That’s Okay 20
185091 How to Price an Ebook: A FREE Guide for Independent Authors 28

Blogging and Book Download Goals for 2019

In 2019, my goal is to increase this blog to 25,000 subscribers. I want to more than double my subscriber base by December 31, 2019. That will be my main macro win: 25,000 subscribers. Of course, I’ll update you on the micro wins—the monthly blogging progress reports—along the way.

I also plan to increase my free book downloads by 25% this year. By contrast, last year, between the above three ecommerce sites, I saw 4,828 free downloads of my books. In 2019, I want to see an additional 1,207 free books downloaded for a total of 6,035.

Most noteworthy, I plan to increase my paid book downloads by 500% over last year. I saw paid downloads (both ebooks and paperbacks) totalling 83 books from the above three ecommerce sites last year. In 2019, I’m shooting for an additional 417 paid book downloads for a total of 500 this year.

More Learning in 2019

I learned a lot this past year on how to reach more people more effectively all over the world. My plan is to continue with the blogging pace of at least three new posts per week along with at least one new book published every six weeks. This is how I’ll achieve these goals. I’m looking forward to sharing the journey with you!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.

Diary of an Indie Blogger: My Roadmap to Success (VOLUME 2)

Diary of an Indie Blogger VOL 2 (See below for links on where to download it FREE!)

Diary of an Indie Blogger VOL 2 (See below for links on where to download it FREE!)

I’ve decided to continue sharing large parts of the PPG Publisher’s Blog with you in book form at the end of each year. Annual Diary of an Indie Blogger books will be a new PPG tradition. And I think you’re going to like this new one especially. With some help, I’ve added even more content to my blog over these past two years than in the first seven years combined!

Diary of an Indie Blogger: My Roadmap to Success (VOLUME 2)

The first book contained the first seven years of blog content. Diary of an Indie Blogger (Volume 2) excludes any guest posts from the actual PPG Publisher’s Blog. But it still shows my growth as a blogger, and all I’ve learn about SEO, over the past two years. I know you’ll find this helpful for your own blogging/writing career.

Of course, this book is not meant to take the place of the PPG Publisher’s Blog altogether. I recommend you check out the many educational pieces written by others for my subscribers. There are helpful tips on everything from crowd funding to movie adaptation, et cetera, in all these posts. This book does not include those tips.

Also check out a new category this year: Blogging Progress Reports. You’ll notice, as you read through this book, that the format of my posts began to change toward the end of the year. After much research, I learned the most effective ways to write posts so they’re sure to be indexed by search engines like Google. I not only want these posts to be indexed. They should have a high enough ranking that they land on page one of a key word search. Needless to say, I’ve learned how to do that effectively this year. And there is more help coming to you in 2019! Keep watching for more!

Download Diary of an Indie Blogger VOL 1 on Amazon, Kobo, or E-Sentral free of charge.

Download Diary of an Indie Blogger VOL 2 on Amazon, Kobo, or E-Sentral free of charge.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Sell More Earn More By Writing More. It’s That Simple.

Sell More Earn More By Writing More. It's That Simple.

Sell More Earn More By Writing More. It’s That Simple.

Good news authors—especially the introverts out there. You can sell more earn more simply by writing more. It really is that simple! Here’s how I know…

My shift in thinking began in around mid-to-late 2015. I had been in the book publishing business, in one capacity or another, for close to 25 years. I’d been publishing books under my own label, Polished Publishing Group (PPG), since November 2009. I knew how to produce a truly professional product for my authors, and I had ample experience to be able to teach them all the traditional book sales and marketing methods. I was a best selling author in my own right, and so were many of my authors. So, everything looked great on the surface.

But here was the reality: my company wasn’t generating enough profit to allow me to leave my full-time sales job. My own royalties, and my best authors’ royalties, weren’t all that impressive. All these bestsellers were earning less than $500 per year in royalties. That was the hard truth.

Burnout and Refocus Time

I was burning out. I could no longer maintain my pace of 50+ hours of corporate sales coupled with another 20+ hours of book publishing, sales, and marketing every week. Especially if there was no end in sight to all this work—no definite increase in profits to show me I was on the right track. I felt discouraged. I felt like I was failing my authors, never mind myself.

So, do you know what I did? I quit my full-time job, and I scaled back the publishing work for a little while. There was something I had wanted to do since my early twenties that I allowed myself to do in my forties. I embarked on my very own “Eat, Pray, Love” working holiday in Asia and taught English in Bangkok, Thailand, in 2016. What a blessing this experience was! I was blessed not only by all the people I met and all the life lessons I learned, but also by my renewed sense of purpose when I returned home.

If you’re feeling burned out in any way, I recommend you do something like this for yourself. Walk away from your work for a while. Have fun! Eat! Pray! Love! Then, once you’re fully rejuvenated, get back to work. You’ll be so much more productive if you do. And you may just find the answers to your questions that had eluded you for so long. That’s what happened to me.

Sell More Earn More in the United Kingdom

I didn’t go back to a “real job” straightaway because I wanted to turn off the corporate noise for a while and really focus on my craft. And I found four personal investors to help me cover my expenses while I focused. In early 2017, I started studying and learning all about email marketing. I also Googled things like “successful authors” and “profitable publishing” to figure out how to take things to the next level and start making some real money publishing books.

The first clue came to me in the form of a Forbes article written about a self-published author in the United Kingdom named Mark Dawson: Amazon Pays $450,000 A Year To This Self-Published Writer. I was impressed … but skeptical. I figured maybe he was an anomaly. So, I kept reading and searching for more “realistic” examples of success.

Sell More Earn More in the United States

In May of 2017, I spoke at a writers’ conference in Columbia, Missouri. Because I only presented two break-out sessions of my own, I had the opportunity to attend many other people’s sessions that weekend. One of the most memorable sessions for me was Liz Schulte‘s break-out session. This American was one of only a handful of independent authors who were allowed to join her local traditional writers’ guild. Why? Because of her proven sales success. She was already earning a six-figure annual royalty in her second year of self-publishing.

WHAT??!!

Now it wasn’t just some seemingly “faraway fictional character” speaking to me about his success from a Forbes magazine article. This was a real person standing in front of me, telling me that she was doing many of the same things Mark Dawson was doing. And she was seeing similar results. Now I knew I was onto something big!

I went for a glass of wine with Liz that evening, and I soaked in all her knowledge. I also asked her to write a guest post for the PPG Publisher’s Blog and she willingly obliged despite how busy she is (click on her hyperlinked name above to read it). Thank you, Liz!

Sell More Earn More in Australia

Determined to meet even more authors like Mark and Liz, I posted a question on Quora asking authors to share their success stories with me. I received a somewhat cheeky reply from an Aussie, named Timothy Ellis, who said he wasn’t sure if I would consider him a success or not because he only sells around 3,000 books per month after two years as a self-publisher.

WHAT??!!

How?! Give me your success formula! Show me your stats!

Lucky for me, he obliged. Timothy Ellis willingly shared his success formula in this guest post on the PPG Publisher’s Blog. Thank you, Timothy!

Sell More Earn More in Canada … and All Over the World!

Long story short, since that time, I’ve been a student of many more successful authors who are following the same patterns as the above three are. In fact, I’ve studied and put into practice everything I’ve learned from these authors to see some success of my own over the past two years.

Here’s the best part: I have a “real job” again now, and even with this job taking up much of my time during the week, I’m still seeing some real progress with my own personal book sales. So, that tells you that you can do the same. You don’t have to quit your job and focus on writing and publishing alone in order to see success with it. You can easily maintain both … until you don’t have to do both anymore. Does that make sense?

My new “real job” is an added bonus for me, because the industry I’m in completely complements my writing and publishing aspirations: printing. I’ve learned so much more about printing this past year that I can offer even more helpful insights to authors everywhere—in Canada and abroad. I’m exactly where I’m supposed to be right now, and I’m looking very forward to even more success 2019!

A New Focus for PPG in the New Year

In the meantime, I’ve stopped publishing books for other people. For now. There are so many publishers out there, and there are just as many self-publishing tools. But there are very few decent sales coaches for authors who can show you the path to significant success as an author. I’m drawing that roadmap right now. I’m living it as I’m drawing it, and I’ll be sharing it with you in the coming months. It will come complete with real life statistics that prove it’s possible to earn so much more than you ever thought possible by writing and publishing books. Watch for it in early 2019!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Profitable Publishing in 2019

profitable publishing

profitable publishing

What does profitable publishing look like to you? Is it signing a publishing deal with a major publisher like Amanda Hocking did after proving her marketability through self-publishing? Or maybe it’s upstaging trade publishers by selling more books as a self-publisher than they ever sold for you. That’s Mark Dawson‘s story. Is it seeing your paperback or hardcover for sale on the shelves of “bricks and mortar” bookstores? Or is it having your ebooks listed as best sellers in multiple categories on Amazon or Kobo? Profitable publishing can take on many different forms, depending on your personal goals. In fact, this blog is already full of various author success stories and their personal roadmaps to success. Each story is a little different. All of them are inspirational.

Profitable Publishing in 2019

In the upcoming year, I’ll be providing even more examples of success in all its forms. I once focused on cautioning authors about the “peculiar old-fashioned practices and unforeseen pitfalls” of the traditional publishing world. Now I want to focus more on what contemporary authors find is working well for them. There’s no sense in focusing on the past anymore. Right? I want to bring you today‘s recipes for success so you can begin implementing them immediately. In other words, I want to focus on truly profitable publishing in 2019.

If you want to reach the masses and sell an increasing number of books, then you’ll need to be publishing and selling online in very specific ways. Search engine optimization (SEO) is crucial to your success, and there are some easy techniques all authors can learn to improve their rankings on all the search engines.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Blogging Progress Report Nov 27 2018

Blogging Progress Report Nov 27 2018

Blogging Progress Report Nov 27 2018

In July 2018, I wrote that I had watched the PPG Publisher’s Blog increase from a mere 1,000 registered users in early 2017 to over 5,000 a short year later. I accomplished this by doing all the things I recommend in this book. This blog had remained at a stagnant 1,000 subscribers for many years, actually. It never grew until I purposefully set out to grow it using all those techniques. This is my Blogging Progress Report Nov 27 2018 to show you this blog’s subscriber growth rate to date. I’m now at 9,867 users as of writing time—and growing even faster every day! Why? Because, since my last report, I’ve learned even more tricks that I’ll be sharing with you in upcoming blog posts and books.

Blogging Progress Report Nov 27 2018

Why does this blog’s progress matter to my success as an author? There are three main reasons:

  1. It helps to increase my exposure on ecommerce sites such as Amazon which translates into even more book downloads.

    Historical Amazon book dowloadsHistorical Amazon book dowloads

    Historical Amazon book downloads

  2. It increases the Google Adsense revenue this blog generates for me due to the increase in traffic.

    Google Adsense Report

    Google Adsense Report

  3. It improves the chances of my mobile-friendly blog posts becoming featured snippets in Google searches, which can bring me even more traffic and registered users.

    Mobile first indexing and feature snippets

    Mobile first indexing and feature snippets

One of my book sales mentors, Joanna Penn, graciously shared her exact timeline to success in this blog post. She has inspired me to do the same for you. The best way to help you sell more books is to show you, step by step, how it’s done. So, this Blogging Progress Report Nov 27 2018 will be the first of many. I look forward to sharing even more success strategies with you in the coming year.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.







Reddit: Social Marketing [T-Shaped Marketing for Authors]

Reddit is a great place to promote new books. I talk about Reddit in the last T-Shaped Marketing for Authors ebook titled Social Marketing. Here’s an excerpt from that book which will be coming out this month on Amazon, Kobo, and E-Sentral.

Reddit is a great social media tool!

Reddit is a great social media tool!

Reddit refers to itself as the “front page of the Internet” but, perhaps, it’s more accurately defined as the “sixth top page.” A web analytics company powered by Amazon, known as Alexa, reports Reddit as being in sixth place for top-visited sites in the United States and 20th place worldwide as I’m writing this. Either way, it is a powerful tool authors can use to drive more traffic to their own blogs (and books) in the form of relevant backlinks from a relevant, not to mention reputable, website. You do this by sharing links to your various blog posts. Or, you can simply post your views or questions for others to respond to right on the site.

As such, Reddit is best defined as a collection of forums where people can share news and views on just about any topic you can imagine. You can join Reddit and create your own forum threads (a.k.a. conversations) within the many established communities known as “subreddits.” This is a great way to try to generate discussion around a certain topic or issue, perhaps one related to your latest book or your career as an author. As with all social media, it’s also a good idea for you to post comments to other users’ threads so you can develop online relationships with them. If you do that, there’s a better chance of them upvoting your posts. This gives your posts more visibility so that more people will read them.

A popular form of conversation you can create on Reddit is known as an AMA which stands for “ask me anything.” Generally, high profile celebrities are known to start AMAs on Reddit to promote their new films (Bill Murray) or even their political views (Barack Obama). Why can’t an author also post an AMA to promote a new book? Not only can this generate interest in that new book, but the questions you receive might even generate some new blog post ideas for you that you hadn’t considered before.

I came across a post, written by Maxine Patenaude, on the Thornley Fallis Communications website that describes where the word “Reddit” comes from:

Did you know that “reddit” is the Latin word for render, which can mean “to submit for consideration or approval.” That basically sums up the concept of this popular social platform. (Patenaude, n.d.)

I recommend you incorporate Reddit as part of your social media marketing program, even if you’re simply sharing links to your blog posts here to begin with. It’s a genuinely effective tool you can use to improve your SEO.

I hope you enjoyed this little excerpt from my upcoming ebook—the final installment in the T-Shaped Marketing for Authors series. Watch for it this coming month on Amazon, Kobo, and E-Sentral!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.