Category Archives: Sponsorship

Great Way to Market a Non-Fiction E-book … Find a Sponsor

This content first appeared on Warrior Forum and has been republished here with permission from the author.

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If an athlete can land funding from a sponsor, why can’t an e-book author? The key is, there has to be a mutual benefit to doing the project together. You have to pitch it as so much more than just gaining funding to help cover your writing costs for “the next best book on whatever” that you’re sure “will sell thousands, possibly millions of copies” to readers who will see the sponsor’s logo on your copyright page. Big deal … that’s all your prospective sponsor is going to be thinking as he or she yawns.




It has to be much more appealing than that, and with data to back up the big promises. That’s where email marketers can really benefit from this concept, particularly those with 20,000+ strong subscriber lists. Offering a sponsor exposure to a whole new audience through three or four of your upcoming email blasts plus their logo listed in your book’s front matter, in exchange for them paying you upfront to write your next e-book, is a much more enticing offer. And it will work even better if the content of your new e-book matches one of their products or services really well.

Here’s a perfect example: Google “Al Pitampalli” and “Citrix Systems” for more details. In a nutshell, Al got Citrix to sponsor his book titled Read This Before Our Next Meeting which is a perfect fit considering Citrix invented GoToMeeting videoconferencing. They were able to cross market to each other’s followers and both benefited greatly from the partnership.

I can see this working well for non-fiction books. Not sure about fictional books, though. Your thoughts?

Choose One FREE Book for a Chance to WIN $100,000 in Calgary!

Another little teaser. Full contest details will appear here soon: polishedpublishinggroup.eventbrite.ca

 

[You Could Win!] Contests for Writers and Authors

For several years, Polished Publishing Group (PPG) has run annual contests to offer free book publishing deals, conversion services, marketing packages, and publicity campaigns for aspiring and established authors around the world. Our goal has been to help you enjoy more success with your ebook, audiobook, paperback, and hardcover book projects.

In 2018, Polished Publishing Group (PPG) will focus on rewarding our local authors!

Calgary and area authors, you are invited to visit our Eventbrite page to check out a new contest for 2018 very soon. Just for entering this contest, you’ll be given one of these two books for free along with a chance to win $100,000!

More details will follow on our EventBrite page very soon! Be sure to visit us there!

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