Category Archives: Sales and Marketing

Selling Books Online Has Never Been Easier

Selling books online has never been easier—even for those of you storing boxes of paperbacks/hardcovers in your garages. You can move those books out once and for all. Order fulfillment and shipping is also easier now thanks to Fulfillment By Amazon (FBA).

Selling books online is made easier with Fulfillment By Amazon (FBA).

Selling books online is made easier with Fulfillment By Amazon (FBA).

On this blog, I often discuss ways you can sell more books through strategic blogging and digital publishing. But where does that leave those of you who have already printed a few hundred books that are collecting dust in boxes in your garage?

Selling Books Online is Not Limited to Digital Books

I had coffee with an aspiring author just last week. We were discussing the most effective ways for him to sell his non-fiction idea when he mentioned his father is a poet. Years ago, his father had self-published a poetry collection the old-fashioned way—by printing a few hundred copies of it at a local print shop. He’d held one or two bookstore signings after that and sold 40 or 50 copies to local supporters.

But he was surprised to learn that “bricks and mortar” booksellers and libraries will only purchase books through established distributors. They simply won’t deal with individual authors on anything more than a per-event consignment basis. So, like many others, he found himself stuck with several boxes of books, unable to sell them. Nobody had told him it would be this difficult using the traditional book distribution system.

Today’s Book Distribution System Makes Life Easier for Indies

Today, all you need is a website address to direct traffic to and people everywhere can find you. An Amazon ecommerce webpage like this one is perfect. Here, you can write an enticing book description and upload a cover image to promote your title. Then you can simply drive traffic to that webpage from all over your province/country—never mind your local community. And you can rely on Fulfillment By Amazon (FBA) to house and ship those books for you.

But, like anything else, it’s not a simple “set it and forget it” type of system. You can’t just list the book and walk away. You still have to actively drive traffic to that webpage, and strategic blogging is the easiest and most cost-effective way to do it.

Related reading: Is Book Printing a Good Idea for Indie Authors?

Related reading: [Guest Blogging and Content Syndication] T-Shaped Marketing for Authors

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



Book Marketing Services Canada

Book Marketing Services Canada

Book Marketing Services Canada

The other day, I Googled the term “book marketing services Canada” and came across some common advice on the Writing Tips Oasis website: “If you’re an author in Canada looking to partner with someone who can offer advice on publicizing your novel, or nonfiction book, devise a strategy for book publicity and perhaps even marketing, and then help you to implement a plan of action, you’ll most likely need a book publicist.” A list of five recommended Canadian publicists follows.

Book publicists can definitely help boost your book’s visibility in the mainstream media more quickly than you can yourself. But their services are usually quite expensive. Here are two much more affordable “book marketing services Canada” options that are also effective. I’m writing this blog post for those of you who will do the same Google search as I did.

Book Marketing Services Canada

There are literally millions of books being published worldwide every year. We all have access to them through various online retailers. Books from around the world can be downloaded to our laptops with the click of a button. It’s that easy now. The book publishing landscape has clearly changed, and it’s increasingly competitive as a direct result. So, the traditional way of marketing books is less and less effective. In today’s world, online marketing is the single most effective way to promote books.

First, you need a personalized web presence where your readers can easily find you and links to all your books. The best web presence for authors is a blog. Why? With a blog, you can literally write your way to increased book sales.

Second, you need to ensure you’re writing each blog entry in an SEO-friendly way. In the online world, your best friend is Google. We all use it to find answers to our questions. Your desired readers are also using it to find books like yours, so you need to understand how Google ranks webpages to ensure your blog entries always land at the top of a search. 

Highly Recommended Podcast

Joanna Penn: Creative Writer Breaks Free From A Job She Hated, Starts A Blog, And Today Makes $100,000+ As A Best Selling Crime Thriller Author And Mentor To Writers

“During this podcast you will hear Joanna tell the story of writing her first book, then successfully landing an incredible amount of publicity – including some prime-time on Australian television – with the end result of selling ZERO books.”

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Bookstore Signings: Setting Up and Selling Books

Bookstore signings are still a popular form of marketing for most authors. Here’s how to set one up and ensure you sell books during it.

Bookstore Signings FREE BOOK: https://www.amazon.com/dp/B079R41YR7

Bookstore Signings FREE BOOK: https://www.amazon.com/dp/B079R41YR7

Call the Bookstore at Least 3 Months in Advance

Bookstores tend to set up their in-store events and signings a few months in advance. This is especially true leading up to Christmas time. So, if your book in being published in the late summer or fall, you’ll need to call well in advance. Give the store at least three months’ notice to ensure you’re able to secure a date for your signing.

For signings in the summer time, you can usually get in sooner. I’ve been able to book summer bookstore signings with only three or four weeks’ notice.

When calling the bookstore, ask for the event planner. Tell that person the approximate date (usually a Saturday or Sunday afternoon) you have in mind for the signing. From there, they’ll provide a choice of available times for you to choose from. Then book it in your calendar.

Print Enough Books for Your Bookstore Signings

Some bookstores will want you to send them books in advance, so they can display your title before the signing. Others are fine if you simply bring books with you on the day of the event. This is a question to ask the bookstore’s event planner when you call to book a date with them.

Bookstore Signings PRINTING TIPS: https://www.amazon.com/dp/1988971195/

Bookstore Signings PRINTING TIPS: https://www.amazon.com/dp/1988971195/

Generally, 10 or 20 books is enough to bring to bookstore signings. That is, unless you’ve invited several more people yourself. The majority of your event’s sales will come from your own guest list. So, be sure to invite as many people as you can. As a rule, only around 50% of the people you invite will show up and buy a book from you. If you invite 30 people, you can reasonably expect 15 book sales.

Market Your Bookstore Signings in Advance

The event planner will most likely ask you to provide an author photo, brief author bio, and a digital copy of your book cover in advance. Many bookstores have an events page on their websites where they advertise upcoming events. They’ll add your information there, to help you promote the event.

But you should never rely on bookstore traffic alone to make your event successful. Nor should you rely on their marketing alone. Promote your upcoming bookstore signings on your own blog and social media sites. Send out email invitations to your friends and colleagues to make sure they know about the book. Help spread the word about all your author events for best results.

Bookstore Signings

Bookstore Signings

Bring Your Own Pens, Table Posters, and Business Cards

All bookstores will supply you with a table and a chair. Most will also supply a table cloth for you. The rest is up to you.

Come prepared with your own pens (for signing books) and small table posters that promote your book. You may also want to print book marks, business cards, or other marketing pieces like post cards to use as handouts.

The Business End of Bookstore Signings

As detailed in the first book above (which can be ordered free of charge from Amazon or Kobo), most bookstores will take your books on a consignment basis. This means, you must print and supply the books for the event. On the day of the event, they’ll assign a special barcode to your title that differentiates it as a consignment item.

When people come to your table to get a copy of your book, you will sign it for them. Then you’ll direct them to the bookstore’s till to pay for it. At the end of the event, the bookstore will tell you how many books were sold through their till. You’ll provide them with an invoice for that many books at the price sold less the bookstore’s discount (which is usually between 40 and 50 percent of the sale price). Within 30 days, they’ll send you a cheque for the amount invoiced.

Sometimes, if a book has sold well during an event, the bookstore will keep a few copies to see if they can sell even more for you. But, generally speaking, you usually take what’s left with you when you go home. You can use those for upcoming bookstore signings at other stores.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



What is Author Central and Why Do You Need It?

What exactly is Author Central and why does every author—whether self-published or traditionally published—need it? Here’s the greatest reason why. 

Author Central (Amazon)

Author Central (Amazon)

Whether you self-publish a book directly to Amazon using Kindle Direct Publishing or use the services of either a traditional or hybrid publisher to publish it for you, there is a 99% chance your book will be available for sale on Amazon. Everyone sell books through this ecommerce giant now.

What is an Author Central Page?

An Author Central Page acts as your own personalized webpage on Amazon. It is a place where you can include an author biography to let others know more about you and your books. You can upload author photos and videos. And you can let Amazon know which books from the online store belong to you. Futhermore, you can include an RSS feed to drive more traffic to your blog. (The above image displays an example of how your blog’s RSS feed will appear on your page.)

Why Do You Need an Author Central Page?

Amazon hyperlinks each author’s name beside the title of his or her book(s). Whenever people click on those hyperlinks, they’re shown a list of all the books by that author. Unfortunately, they may also be shown books by other authors with the same or similar names. The only way to ensure all your books show up together in one Amazon search, without other unwanted authors in the mix, is to create an Author Central Page and add your books to it.

Need another another great reason to create your own Author Central page? Here are three: 3 Ways an Author Central Page Can Spike Your Ranking on Amazon.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Do Authors Handle Their Own Marketing?

Do authors handle their own marketing?

Do authors handle their own marketing?

Do authors handle their own marketing? It depends. In the traditional publishing world, the publisher tends to make all the marketing decisions. In the self-publishing world, authors handle their own. With hybrid publishers, all decisions are shared, all along the way.

For a better understanding of these three publishing options, click here to read more details.

To be clear, authors must understand what exactly “marketing” entails. There are some things you’ll still have to do on your own, regardless of which publishing option you choose.

The Difference Between Advertising, Marketing, and Selling

To clarify, advertising is the vehicle you use to reach your target market of customers. Marketing is the language in which you choose to speak to them to pique their interest in your offering. And selling is the act of convincing them to buy from you—of coming right out and asking for the sale. The most successful salespeople harmonize all three of these components together.

ad·ver·tis·ing (ăd′v r-tī′zĭng)
n.
1. The activity of attracting public attention to a product or business,
as by paid announcements in the print, broadcast, or electronic media.
2. The business of designing and writing advertisements.

mar·ket·ing (mär′kĭ-tĭng)
n.
1. The act or process of buying and selling in a market.
2. The strategic functions involved in identifying and appealing to
particular groups of consumers, often including activities such as
advertising, branding, pricing, and sales.

sell (sĕl)
v. sold (sōld), sell·ing, sells
v.tr.
1. To exchange or deliver for money or its equivalent: We sold our old
car for a modest sum.
2. To offer or have available for sale: The store sells health foods.
4. To be purchased in (a certain quantity); achieve sales of: a book
that sold a million copies.

A traditional publisher will manage all the marketing and advertising for you: writing your back cover copy, designing your book cover, sending out review copies, placing ads in industry magazines.

Do Authors Handle Their Own Selling?

Yes. For the most part, selling will be up to you no matter who you publish through. Click here to read more details.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



7 Tips to Help You Write a Book FAST!

What’s the best way to write a book FAST? Should you schedule a chunk of time each day and “force” it out, or is it best to work only when the mood hits? These are common questions that many authors face at the prospect of writing a new book—especially when it comes to “rapid release” publishing. But what if I told you it’s possible to write an ebook in only three weeks?

Write a Book FAST!

Write a Book FAST!

Write a Book FAST With These 7 Tips

The truth is, starting is the easy part. The first few pages and ideas can seem to flow out of your mind faster than your hands can type. This is the most enjoyable stage because it stems from impulsive inspiration, meaning that you’re creating only when the mood hits. Unfortunately, if that mood doesn’t hit on a regular basis, writer’s block can set in.

Creativity is similar to muscularity in that it will begin to atrophy with a lack of regular stimulation. Just as even the finest athletes have those days when they must dig a bit deeper to find the will to carry on, all writers will have the same experience. I’ve found the following tactics effective in getting myself to keep writing on a consistent basis (and QUICKLY!), and I believe they can work for anyone.

Tip 1: Break It Down per Hour

If you already have a full-time job, that means you’ve probably only got two or three hours of writing time available per day during the weekdays; but if you truly want to write a book FAST, then you’ll take at least another six hours per day on the weekends. Over a short three-week period, that will give you 81 writing hours in total.

3 hours X 5 days X 3 weeks = 45 weekday hours
6 hours X 2 days X 3 weeks = 36 weekend hours
45 + 36 = 81 writing hours

Now break it down by hour. How many words can you write in one hour? 100 words per hour will result in an 8,100-word mini ebook at the end of three weeks. 300 words per hour will result in a 24,300-word ebook. 500 words per hour will result in a 40,500-word ebook at the end of three weeks. I don’t want you to get too hung up on the word count because quality is more important to your readers than quantity is. (My mini ebooks, which are equivalent to one chapter of a standard book, are typically from 5,000 to 8,000 words in length whereas my standard, full-length paperback books are generally 40,000+ words in length.)

This simple mathematical exercise has been added here only to demonstrate what you can accomplish in a three-week period. When you break it down like this for yourself, it suddenly appears more achievable, doesn’t it? And when your goal appears more achievable to you, you’ll be more apt to stick with it and see it through to the end.

Tip 2: Schedule Your Time Wisely

Once you’ve planned how many hours per day/week you will commit to writing your ebook, you should actually schedule those hours. Mark them in your calendar just as you would any other important appointment such as client meetings, dental/medical visits, or extra curricular activities.

By scheduling regular writing intervals in this way, you will move past that fleeting, impulsive inspiration toward a more lasting, thoughtful inspiration and finish your book in record speed. Sometimes, when settling down to write, you might have no idea what you’re going to say—and that’s okay. It might take half an hour to get that first awkward sentence out and “unlock the floodgates” of creativity; but most authors are pleasantly surprised with how much they have at the end of each session. It’s because the intention to create is the very thing that attracts the creation. That’s the power of deliberate, thoughtful inspiration.

“Start writing, no matter what. The water does not flow until the faucet is turned on.”
~Louis L’Amour

Tip 3: Just Write for Now; Don’t Edit

Here’s another great tip: resist the urge to edit yourself over and over again while you’re writing each day. In fact, don’t edit yourself at all. Your sole purpose, during these three weeks, is to get your ebook written and designed. Period. So, that’s all you should be doing. The editing process will happen after you’re done writing, so you don’t have to worry about it until then.

Creating a truly professional-quality book—including non-fiction how-to books of any kind—is a team effort. The writing portion is typically done within the solitude of one’s imagination and writing room. And then there is the “polishing” portion of the process, which is equally important to your success and requires an outside team of professionals for best results. So, do your part now, and let them do theirs later. You’ll end up with a better book in the end if you do.

Tip 4: Read Regularly

The writers who spend even as little as half an hour per day reading another person’s work often find that they are more creative during their own writing sessions. It doesn’t even have to be another book or anything related to your topic matter at all; it can be an online article, magazine, newspaper, or blog. Sometimes, the least likely source can inspire the greatest creativity. The most important point here is to keep yourself open and aware of the infinite pool of ideas all around you. Whatever it takes to get that first sentence out, do it. From there, thoughtful inspiration can—and will—take care of the rest. It always does.

Tip 5: Ask Yourself These Six Questions

If you’re still having difficulty getting started with a particular chapter after trying all the tips mentioned earlier, then here’s another great idea generator. Write these six questions down underneath that chapter title: Who? What? Why? When? Where? How? Now begin answering each of them for yourself in relation to the topic matter at hand. That should get your creative juices flowing if all else has failed on a particular day.

Tip 6: Reward Yourself Along the Way

It’s important to reward yourself throughout this process because writing a book is an accomplishment all in itself. It deserves your recognition!

What sort of reward will provide you with the greatest sense of motivation to continue forward with your goals? A ticket to a sporting event, concert, or movie at the end of one full week of writing? A particular food item after a certain number of words is written? A visit to the local market or leisure centre? Or, maybe your idea of a treat is a new pair of shoes once you’ve completed the whole book.

Whatever it is, treat yourself. Reward yourself along the way. This is a great way to keep yourself on track and motivated.

Tip 7: One Particularly Helpful Writing Tip

I’ll start by including one of my absolutely favourite quotes about writing by Gary Provost from his book titled 100 Ways to Improve Your Writing: Proven Professional Techniques for Writing with Style and Power (Mentor Series) (a book I highly recommend you read if you’re serious about writing):

This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety.

Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals—sounds that say listen to this, it is important.

It’s beautiful, isn’t it? It’s like music, as he says. This is the kind of writing that will keep an audience engaged. It not only sings to them; but, with the right combination of vivid adjectives and visceral verbs, it can create such authentic, powerful imagery inside their minds that it keeps them turning the pages for more. That’s really what you’re after whether you’re writing fiction or non-fiction. Don’t you think? Try to make your book as “musical” as possible for best results. Motivate your readers to stay with you by relaying stories, examples, and/or descriptions throughout your book that will appeal to their emotions just as music does, and you’ll surely keep them engaged.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



SEO-Friendly Flesch Reading Ease Score (FRES)

SEO-Friendly Flesch Reading Ease Score (FRES)

SEO-Friendly Flesch Reading Ease Score (FRES)

Yesterday’s advice regarding writing the most SEO-friendly blog posts was pretty simple. Make sure your post is genuinely helpful and contains at least 500 words. Within those 500 words, your main keyword should be repeated at least 10 times. By doing that, search engines like Google should be able to easily find and index the blog entry.

SEO-Friendly Flesch Reading Ease Score (FRES)

Today’s advice is a little bit different. According to SEO 2018 author Adam Clarke and Yoast: SEO for Everyone, an SEO-friendly Flesch Reading Ease Score (FRES) is crucial to your SEO success.

Google’s former head of web spam, Matt Cutts, publicly stated that poorly researched and misspelled content will rank poorly, and clarity should be your focus. And by readability, this means not just avoiding spelling mistakes, but making your content readable for the widest possible audience, with simple language and sentence structures.

…The Searchmetrics rankings report discovered sites appearing in the top 10 showed … content that is fairly easy to read for 13-15 year old students and up.

…By encouraging search results to have content readable to a wide audience, Google maximise their advertising revenues. If Google were to encourage complicated results that mostly appeal to a smaller demographic, such as post-graduates, it would lower Google’s general appeal and their market share. (Clarke, 2018)

Why I Now Use the Yoast SEO WordPress Plug-In

In a nutshell, the Yoast SEO WordPress plug-in helps me to write blog posts that Google will approve and index. That’s why I use it. Because Google is the greatest link between me and my desired reader base.

As I begin writing each and every blog post, the Yoast plug-in continually gives me little notices. It lets me know whether my content is SEO-friendly in various ways. It tells me if my FRES is within the acceptable 60.0 to 70.0 readability range. If not, it will show me which sentences need to be adjusted to improve that score.

Your Blog Post Can Be Less Than 500 Words

So long as your writing style matches Google’s desired FRES score, your post can be 300+ words long. Yoast also has a different way of viewing keywords. Rather than repeating your top keyword at least twice within every 100 words, Yoast wants to see it right upfront. If you include that keyword in your slug (the URL for the blog entry), at least one or more of your headings, and within your first paragraph, Yoast will usually give you a good SEO score. It’s also great to attach the keyword to an image on your blog post, too. That way, Google will certainly understand what keyword you want the post indexed under.

There are additional things you can do to improve your blog post’s SEO. Including internal links to past blog posts and external links to other relevant information will also help. The more posts you write that Yoast awards a good readability and SEO score to, the higher up your blog will land in Google’s search engine ranking.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Thailand Government Book Policy: More ASEAN Books by ASEAN Authors

Thailand Government Book Policy

Thailand Government Book Policy

Why would an author and book publisher from Canada have a strong interest in the Thailand government book policy? Well, you see, I visited (and fell in love with) Thailand back in 2016. I lived in Hua Hin for one month where I studied Thai culture and obtained a TESOL certification. I then lived in Bangkok for the next five months and taught at a wonderful private school for one term before returning home to Canada. Ever since then, I’ve known that some day I’ll visit Thailand again. But next time, I would like to visit as the author and book publisher that I am. I would love to help aspiring Thai authors produce professional books that meet your government’s standards and promote your beautiful culture at home and abroad.

Thailand Government Book Policy

I have 25 years’ experience in the North American English book publishing industry (in both the traditional and contemporary markets). I’m also the author of over 25 books that teach aspiring authors how to be successful within this industry. That said, each world region has its own unique publishing methods and characteristics. One day, I decided to research the Thailand government book policy to see if it’s similar to Canada’s. As it turns out, we have some things in common. Both our governments want to support local authors who write books that promote and educate others about the countries we live in.

I came across a presentation by Kim Chongsatitwatana titled “Thailand Publishing Industry” that was posted to the Asian Publishers Fellowship Program in Seoul (APS) website. In this presentation, Kim discusses the Thai government’s policies on promoting a “decade of reading as a national agenda” from 2009 to 2018. The goal is to educate people about ASEAN culture and society with a focus on the English language. The government also wants more ASEAN books published by ASEAN authors in general.

English Language Book Publishing for ASEAN Authors

More ASEAN Books by ASEAN Authors

More ASEAN Books by ASEAN Authors

Did you know there are self-publishing options available to you in Thailand that will allow you to publish books your government can be proud of? I will be releasing a new title in paperback format, to bookstores around the world, this coming October 15, 2018. The book is titled How to Publish a Book in the East That You Can Sell in the West. It contains some compelling research about how today’s independent authors are self-publishing and selling thousands of ebooks every year. It also provides step-by-step instructions showing aspiring authors like you how to do the same—right from the comfort of your home or office.

One chapter of this book focuses on English language editing and how to find proper English editors at a reasonable price. No matter where you live, you can easily follow (and afford!) this program. All you need is an Internet connection and a laptop with Microsoft Office on it. Here’s what some Eastern reviewers who received early review copies have to say about this book:

“The author has used the simplest words which can be read and understood by everyone. The stepwise information makes this book seamless and interesting.” ~Sheetal Maurya, Halo of Books

“What an excellent book this is.” ~Sarath Babu

And don’t let the book title fool you. You can certainly reach the western market if you choose to; but you can also focus on your own eastern market if you choose. It’s all up to you.

A Decade of Reading in Thailand

“Reading remains a fundamental activity and a first step for anyone wishing to acquire knowledge and innovate,” the Bangkok Post quoted the Publishers and Booksellers Association of Thailand (Pubat) president, Suchada Sahasakul, as saying earlier this year. “Everything starts with the act of reading. Once one has read, one can experiment and act to shape the world.”

I hope you’ll read this book so you can see your own ability to shape the world by writing and publishing your own books. Gone are the days when the world’s large corporate book publishers set the pace and direction of the entire publishing market. Today’s western indie authors are now in the driver’s seat, and it can be the same for authors in Thailand.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Make Money Online with Ebooks

Make Money Online (Book One)

Make Money Online (Book One)

Ebooks can be highly profitable digital assets for authors, online marketers, and business professionals in general. Think about it from a strictly business perspective for a moment; it’s clear an ebook is a portable business card that can be delivered instantaneously, anywhere in the world, for free or for sale, via email, blog, website, or ecommerce site.

Ebooks can be read in the comfort of one’s home or office, during a commute by train or airplane, or even when standing and waiting in line. They are easily searchable documents that can be hyperlinked to other relevant information sources (e.g., company webpages, blogs), providing even more value to readers.

Ebooks are updateable which is especially helpful to those who wish to keep their information relevant and stay on top of the dynamic Internet. With a digital asset like an ebook, you don’t have to pay storage or maintenance fees of any kind. Best of all, there are hundreds of thousands of affiliate marketers out there; they’re more than happy to help others promote and sell their digital assets all over the world. Pretty much every major ecommerce site has its own affiliate program now, and this is like having a massive sales team at your disposal without having to pay anyone an upfront salary.

Make Money Online by Providing Valuable Information

You could be in any room chatting with your family members, friends, or business colleagues. It doesn’t matter where it is or who you’re with. At some point during the conversation, a question of some sort almost always arises; what is the first thing everyone does? You each pull out your smartphone, iPad, or tablet and open the web browser to search for an answer. We all have instant access to timely information at our fingertips now, and we’re all constantly accessing it.

Make Money Online (Book Two)

Make Money Online (Book Two)

Consider this: Twenty years ago if you wanted to learn something, you’d go to the library or bookstore and pick up a book. If there was new information on a topic, it had to go through a long publication process – an average of 18 months! By the time that new information came out, it was often already outdated.

Today is very different.

We live in the Information Age. Basically, the greatest industry in the world today is the information industry. Those with access to information and the ability to distribute it the fastest are the ones who are poised to be our next millionaires and billionaires. (Singal, 2016)

Make Money Online by Connecting People in Meaningful Ways

Now let’s take that a step further. It’s not only about your ability to quickly distribute information to the masses that could potentially earn you a profit; it’s more about your ability to use that information to connect people together in meaningful ways. Intellectual property can be a priceless asset to the owners who know how to do this well.

Make Money Online (Book Three)

Make Money Online (Book Three)

In discussions with industry leaders like Seth Godin and Clay Hebert (among many others), it has become clear that we are in a Connection Economy. The connection economy rewards value created by building relationships and creating connections, rather than building assets by industrialism. This means the most valuable companies will connect buyer to seller, or consumer to content. If you don’t buy that argument, consider these facts:

1. Uber is the largest “taxi” company – yet they own no vehicles and excel at connecting riders with drivers.
2. AirBnB is the largest provider of accommodations – yet they own no real estate.
3. Facebook is the largest media company – yet they create no content.
4. Crowdfunding businesses like Kickstarter and IndiGoGo [sic] are expected to surpass venture capital for funding in 2016 – yet they have no funds to invest. (Altman, 2015)

You can create these kinds of meaningful connections through ebooks. There are umpteen unique ways for you to bond with your readers, uniting them with additional people and resources. You can write fiction or poetry to entertain them and then connect them with like-minded book club members. You can use non-fiction to educate them and recommend additional related services.

Make Money Online With Ebooks

Make Money Online (Book Four)

Make Money Online (Book Four)

There is an ebook publishing technique that many of today’s most successful independent authors (a.k.a. indie authors) are using to sell thousands of books every year. Some of these authors are earning six-figure incomes from their ever-growing online platforms. What is a “platform” you’re asking? It is a loyal readership. And that’s what the “Big Five” trade publishers—Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster—are looking for when scouting new book projects. They’ll sign the unknown indie authors with built-in audiences that can guarantee them sales before they’ll re-sign a known trade-published author with limited traction. That’s the reality of this business.

Selling physical books in an offline marketplace is different from selling digital books in an online marketplace. In the traditional offline world, authors must appeal to people such as booksellers, reviewers, and publicists to help you sell more books; but, in the online world, you’re working with mechanical algorithms and search engine optimization (SEO) to increase your exposure. This is a blessing. This is a new and highly effective way to reach the masses and earn a profit in the process. Ebooks are possibly the best way to make money online nowadays.

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Poetry Books Can Sell Like Fiction and Non-Fiction

poetry books

poetry books

Poetry books can be sold online using the same methods authors use to sell fiction and non-fiction books. The best way to sell books nowadays is to utilize the power of search engine optimization (SEO). What is SEO? SEO refers to the process of increasing your website’s ranking on search engines such as Google. You can increase your ranking by improving the quantity and quality of traffic to your website—that is, the number of relevant visitors who click on your website.

Poetry Books Can Be Sold Online Using Keywords

poetry books

poetry books

You can reach your target market of poetry readers using the power of keywords. It’s the same process for poetry books as it is for fiction and non-fiction. If you want to successfully sell any books online using SEO, you need think things through. Sit down and create a list of all the possible keywords related to the type of poetry you’re promoting. Once you come up with a large enough list, test all those keywords using actual search traffic data to determine which ones will be most useful for you.

Poetry Books About Anything

There is a market for poetry books about everything and anything. You can find some great ideas in a post titled 4 Unique Ways to Make Money Online Writing Poetry on the ThinkWritten.com website. Some great example markets you can target with your poetry books are:

  • people who need poems for special occasions such as anniversaries, birthdays, or holidays
  • people looking for poetry to use for unique displays, gifts, or artwork

When you think of it in those terms, you may quickly come to see that your poetry audience is much larger than simply people who read poetry for the sake of poetry. Does that make sense? There is as much of a market and need for poetry as there is for fiction and non-fiction. It’s simply a matter of learning how to effectively reach your target market: How to Publish and Sell Poetry [An Excerpt].

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.