Category Archives: T-Shaped Marketing for Authors

James Patterson Shakes The Author’s Money Tree

James Patterson

James Patterson

Independent authors aren’t the only ones shaking The Author’s Money Tree in new ways. Even mainstream thriller author, James Patterson, has jumped on this band wagon with his BookShots line.

James Patterson Shakes The Author’s Money Tree With BookShots

His reason for publishing books this way may be a bit different than the rest of us. After all, he doesn’t need the money. But no matter who you are, the results are still the same.

…Mr. Patterson is after an even bigger audience. He wants to sell books to people who have abandoned reading for television, video games, movies and social media.

So how do you sell books to somebody who doesn’t normally read?

Mr. Patterson’s plan: make them shorter, cheaper, more plot-driven and more widely available.

…He aims to release two to four books a month through Little, Brown, his publisher. All of the titles will be shorter than 150 pages, the length of a novella. (Alexandra Alter, The New York Times)

This is one of the greatest keys to success as an author in this day and age: prolific publishing. The single best way to sell books (and build a blog) is to utilize the power of search engines. Ping their algorithms by feeding them new content on a consistent basis. Do this, and they’ll reward you by feeding you more traffic. It works the same for Kobo or Amazon’s internal search engines as it does for Google, Baidu, Yahoo, or Bing.

Related reading: BookShots: The Hachette vs. Amazon Truce?

Related reading: Organic Web Weaving: Modern Book Publishing, Sales and Marketing

Related reading: Sell Non-Fiction Books Using AI

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



The Author’s Money Tree: How to Grow a Bountiful Readership Organically

It takes three full seasons to reap the true rewards of The Author’s Money Tree: planting, growing, and harvesting. And it’s well worth all the effort.

The Author's Money Tree

The Author’s Money Tree: NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral!

The Author’s Money Tree Season #1: Planting

There are three effective ways to plant an abundance of seeds with your desired readership: productive blogging, prolific publishing, or (better yet) both. If you are strategic in the way you do these things, you’ll be amazed by how quickly your sprouts begin to show.

That’s the beauty of being a writer in this digital age of book publishing. Writing is selling in the online world. And keywords are the seeds you’re planting to feed all your hungry readers at harvest time.

The Author’s Money Tree Season #2: Growing

But those keywords will never be enough on their own. Each sprout needs to be fed and watered so it can grow, and this takes time and patience. Quality content is the fertilizer that breathes life into a sprout and helps it grow into a healthy sapling. Proper search engine optimization (SEO) is the mulch that prevents your sapling from being taken over by larger weeds.

You need a strong root system to grow a bountiful money tree that will bear fruit for you, year after year, and stand the test of time. This is crucial to your progressive success in future harvest seasons, and I’ll show you exactly how to do it.

The Author’s Money Tree Season #3: Harvesting

And now comes the fun part! Harvest time is when you reap the rewards of all your efforts.

In this section of the book, you’ll meet some authors who are earning six-figure incomes from their readerships in their own harvest seasons. You’ll learn some of the strategies they’re using to harvest the same crops, over and over again, while planting new seeds each year.

Do you want to grow an abundant readership? This is a totally sustainable system that you can use successfully for fiction, non-fiction, and even poetry. Truth!

The Author’s Holy Trinity of Profit Trilogy

Action
The Author’s Money Tree: How to Grow a
Bountiful Readership Organically

Thought

The Author’s Gold Rush: How to Harvest a
Bountiful Crop Repeatedly

Faith

The Author’s Magic Key: How to Stay on Track and
Keep the Faith

Related reading: James Patterson Shakes The Author’s Money Tree

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



Reddit: Social Marketing [T-Shaped Marketing for Authors]

Reddit is a great place to promote new books. I talk about Reddit in the last T-Shaped Marketing for Authors ebook titled Social Marketing. Here’s an excerpt from that book which will be coming out this month on Amazon, Kobo, and E-Sentral.

Reddit is a great social media tool!

Reddit is a great social media tool!

Reddit refers to itself as the “front page of the Internet” but, perhaps, it’s more accurately defined as the “sixth top page.” A web analytics company powered by Amazon, known as Alexa, reports Reddit as being in sixth place for top-visited sites in the United States and 20th place worldwide as I’m writing this. Either way, it is a powerful tool authors can use to drive more traffic to their own blogs (and books) in the form of relevant backlinks from a relevant, not to mention reputable, website. You do this by sharing links to your various blog posts. Or, you can simply post your views or questions for others to respond to right on the site.

As such, Reddit is best defined as a collection of forums where people can share news and views on just about any topic you can imagine. You can join Reddit and create your own forum threads (a.k.a. conversations) within the many established communities known as “subreddits.” This is a great way to try to generate discussion around a certain topic or issue, perhaps one related to your latest book or your career as an author. As with all social media, it’s also a good idea for you to post comments to other users’ threads so you can develop online relationships with them. If you do that, there’s a better chance of them upvoting your posts. This gives your posts more visibility so that more people will read them.

A popular form of conversation you can create on Reddit is known as an AMA which stands for “ask me anything.” Generally, high profile celebrities are known to start AMAs on Reddit to promote their new films (Bill Murray) or even their political views (Barack Obama). Why can’t an author also post an AMA to promote a new book? Not only can this generate interest in that new book, but the questions you receive might even generate some new blog post ideas for you that you hadn’t considered before.

I came across a post, written by Maxine Patenaude, on the Thornley Fallis Communications website that describes where the word “Reddit” comes from:

Did you know that “reddit” is the Latin word for render, which can mean “to submit for consideration or approval.” That basically sums up the concept of this popular social platform. (Patenaude, n.d.)

I recommend you incorporate Reddit as part of your social media marketing program, even if you’re simply sharing links to your blog posts here to begin with. It’s a genuinely effective tool you can use to improve your SEO.

I hope you enjoyed this little excerpt from my upcoming ebook—the final installment in the T-Shaped Marketing for Authors series. Watch for it this coming month on Amazon, Kobo, and E-Sentral!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Home Business Ideas: Expand Your Sales Online

Whether your home business is a sideline gig or your full-time profession, here’s a great way to expand your sales online. This plan can work for various home business ideas.

Home Business Ideas

Home Business Ideas

What do every single one of these home businesses have in common? They can be promoted online using writing. Effective online writing. And I’m not only referring to the obvious copywriters and ebook authors mentioned in the above-linked Small Business Trends article. Party planners understand the event planning business, and daycare providers understand the needs of parents and their children. Party clowns know entertainment and what it takes to make people laugh. Dog groomers can help you understand the various aspects of pet care. All these people can write educational blog entries and ebooks to help their clients. In fact, they can use these online tools to reach even more clients outside their physical trading areas.

Home Business Ideas that Help Adult Learners

You may be thinking, “I’m no writer!” Or you may feel overwhelmed with the idea of trying to write a full-length non-fiction ebook about your business. Well, I have some good news for you. You don’t have to be a writer, yourself, and effective non-fiction ebooks come in all different sizes and prices.

Children aren’t the only ones who can enjoy a picture book. Picture books containing “How To” illustrations or graphics throughout (e.g., exercise routines, hair styling techniques, before and after automotive repair examples, et cetera) can be very helpful to adult learners. And books like these can be created quickly. Totally doable, especially when it’s your passion!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Online Business Ideas to Reach More People

Whatever industry you currently work in—catering, health and fitness, interior decorating, hairdressing, automotive repair, ESL, et cetera—these online business ideas can help you reach more people. And you don’t even have to be a writer!

Online Business Ideas

Online Business Ideas

An effective online business allows you to “clone yourself” so you can reach more people outside your current physical trading area. One of today’s most effective ways of doing that is by publishing and selling your own industry-related “How To” ebooks.

Not a writer? No problem. You can hire a ghostwriter to do the writing for you. As a matter of fact, ghostwriters are hired by business professionals all the time. They are used to produce books and other marketing materials for these people.

Sell Those Ebooks Using Affiliate Marketing

Once you’ve published a few “How To” ebooks, you may want some help selling them. This is when affiliate marketers will come in handy. Popular ecommerce sites like Amazon have effective systems already in place. This means you don’t have to track or pay for anything at all. These transactions are between the affiliate and the online merchant they registered with. At the end of the day, you’ll still get paid whatever royalty percentage you would normally be paid for the sale of your ebooks, and the affiliate commissions will be taken care of for you in the background. It’s a win-win-win scenario for you, the affiliate marketer, and the ecommerce site.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Why You Need to Become a T-Shaped Marketer

There is more to promoting a new book nowadays than setting up bookstore signings, going on media tours, and sharing positive book reviews with others via social media. There are millions of books being published worldwide every year. To make any real headway in this crowded space, you need to be Internet savvy to a degree. You need to become a T-shaped marketer.

What is a T-Shaped Marketer?

T-Shaped Marketer

T-Shaped Marketer

Rand Fishkin provided this clear description of T-shaped marketing on his blog along with a helpful graphic:

T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few).

In other words, your deep knowledge/ability—the stem of the T—is the content you’ve written about in your books. The flat, horizontal part at the top represents the various creative and analytical skills you can learn to best utilize the Internet in selling those books. A shortlist of the top T-shaped skills you can easily learn is below. Combined (and used consistently), these activities will help you sell more books over time.

T-Shaped Marketer: Guest Blogging and Content Syndication

T-Shaped Marketer GB AND CS

T-Shaped Marketer GB AND CS

Blogging, in general, is so important for authors. It can help you develop and maintain a healthy online presence which is crucial to your commercial success.

Blog entries improve your search engine ranking depending on one of the major criteria that search engines are looking for: quantity of posts. Guest blogging will improve your ranking through two other criteria the search engines are looking for: backlinks and traffic.

Content syndication is similar to guest blogging in how it improves your ranking. But it involves sharing already-posted content with other publications in an SEO-friendly way. You’ll learn more about that in this book.

T-Shaped Marketer: HTML Coding for Beginners

T-Shaped Marketer HTML

T-Shaped Marketer HTML

There are various reasons why it’s important to have a basic understanding of HTML coding. This knowledge can come in very handy with regard to protecting and improving your website’s SEO. In that case, you’ll want to familiarize yourself with the purpose of these two HTML elements in particular: rel=canonical tags and meta noindex tags.

Another time when even a basic understanding of HTML comes in really handy is when converting a manuscript into an .EPUB ebook. There are times when you’re going to have to edit certain aspects of the file that didn’t transfer properly from one program to the next, and that will require you to manipulate the HTML coding within the file.

T-Shaped Marketer: Mobile Marketing

T-Shaped Marketer MOBILE

T-Shaped Marketer MOBILE

You want all your potential customers to have a positive experience when they visit your website. Some of them will be searching for you through a Wi-Fi or 3G/4G connection on handheld devices. Others will find you through a hardwired Internet connection on a desktop computer. A mobile-friendly website is one that automatically adapts to be easily viewed on all these devices.

In this book, you’ll learn how to test your own website to see if it’s mobile-friendly. If it’s not, Google will give you the reasons why so you can correct it with the help of your website service provider. Make sure you correct it. Because having a mobile-friendly website is another easy way to improve your SEO.

T-Shaped Marketer: Pay-per-click (PPC) Advertising

T-Shaped Marketer PPC

T-Shaped Marketer PPC

You can earn a larger readership organically by investing your time in activities such as effective social media marketing, blogging, content syndication, SEO-friendly HTML coding, mobile-friendly website improvements, and self-designed/self-published ebooks and promotional videos. Or, you can invest your money to buy that readership with email and/or text message marketing campaigns, paid book reviews, and pay-per-click (PPC) advertising. When you spend your time, it will take longer to see results. When you spend your money, you can make things happen more quickly … that is, if you’re doing things right. Pay-per-click (PPC) advertising can be used to sell more books. It can also be used to earn incremental writing income on the side.

T-Shaped Marketer: Search Engine Optimization (SEO)

T-Shaped Marketer SEO

T-Shaped Marketer SEO

Google wants to keep its user base happy through these three important search quality factors: expertise, authority, trust (EAT). You prove your expertise online by publishing helpful digital content regularly. Your authority is eventually proven by the number of book reviews, backlinks, and social media followers, likes, and shares that you accumulate over time due to these publishing activities.

In a search engine’s eyes, if your books have more legitimate reviews than other authors’ books within the same genre, your social media sites have more followers, and each of your webpages (e.g., each individual post on your blog, each individual book on Amazon or Kobo, et cetera) have more click-throughs, then you must have more authority than the other authors have. As a result, you’ll rank higher than they do. It’s as simple as that, and it’s all based on algorithms. But expertise and authority are not enough. In fact, trust is an increasingly strong ranking factor for search engines. How to earn trust is discussed in this book.

T-Shaped Marketer: Video Marketing

T-Shaped Marketer VIDEO

T-Shaped Marketer VIDEO

Did you know that Google owns YouTube? That’s the primary reason why you will want to use video marketing to sell your books; statistics show video content can improve your website’s SEO tremendously, and a strong SEO will help you sell more books over time. In this T-Shaped ebook, we’ll review the different types of videos you can produce—everything from professional book trailers to your very own homemade creations—and the valuable lessons I’ve learned about each type through trial and error over the past nine years.

In the end, you’ll come to see that this type of T-shaped marketing is not only effective; it’s actually a lot easier and more affordable for indie authors to get started (and continue with) than you may think. This book closes with three easy video marketing ideas for indie authors—even those of you who are naturally camera-shy.

T-Shaped Marketer: Social Marketing

T-Shaped Marketer SOCIAL

T-Shaped Marketer SOCIAL

Last but not least, I’ll be publishing the final T-shaped installment of this series in November of 2018. Watch for it in a couple of weeks from now. In this book, we’ll be taking a look at the various social media platforms that can help you sell books in much more detail.

I’ll discuss the usual sites I have in the past: Facebook, Twitter, LinkedIn, and YouTube. I’ll also be adding some new ones to the mix. Watch for it!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Make Money Online with Ebooks

Make Money Online (Book One)

Make Money Online (Book One)

Ebooks can be highly profitable digital assets for authors, online marketers, and business professionals in general. Think about it from a strictly business perspective for a moment; it’s clear an ebook is a portable business card that can be delivered instantaneously, anywhere in the world, for free or for sale, via email, blog, website, or ecommerce site.

Ebooks can be read in the comfort of one’s home or office, during a commute by train or airplane, or even when standing and waiting in line. They are easily searchable documents that can be hyperlinked to other relevant information sources (e.g., company webpages, blogs), providing even more value to readers.

Ebooks are updateable which is especially helpful to those who wish to keep their information relevant and stay on top of the dynamic Internet. With a digital asset like an ebook, you don’t have to pay storage or maintenance fees of any kind. Best of all, there are hundreds of thousands of affiliate marketers out there; they’re more than happy to help others promote and sell their digital assets all over the world. Pretty much every major ecommerce site has its own affiliate program now, and this is like having a massive sales team at your disposal without having to pay anyone an upfront salary.

Make Money Online by Providing Valuable Information

You could be in any room chatting with your family members, friends, or business colleagues. It doesn’t matter where it is or who you’re with. At some point during the conversation, a question of some sort almost always arises; what is the first thing everyone does? You each pull out your smartphone, iPad, or tablet and open the web browser to search for an answer. We all have instant access to timely information at our fingertips now, and we’re all constantly accessing it.

Make Money Online (Book Two)

Make Money Online (Book Two)

Consider this: Twenty years ago if you wanted to learn something, you’d go to the library or bookstore and pick up a book. If there was new information on a topic, it had to go through a long publication process – an average of 18 months! By the time that new information came out, it was often already outdated.

Today is very different.

We live in the Information Age. Basically, the greatest industry in the world today is the information industry. Those with access to information and the ability to distribute it the fastest are the ones who are poised to be our next millionaires and billionaires. (Singal, 2016)

Make Money Online by Connecting People in Meaningful Ways

Now let’s take that a step further. It’s not only about your ability to quickly distribute information to the masses that could potentially earn you a profit; it’s more about your ability to use that information to connect people together in meaningful ways. Intellectual property can be a priceless asset to the owners who know how to do this well.

Make Money Online (Book Three)

Make Money Online (Book Three)

In discussions with industry leaders like Seth Godin and Clay Hebert (among many others), it has become clear that we are in a Connection Economy. The connection economy rewards value created by building relationships and creating connections, rather than building assets by industrialism. This means the most valuable companies will connect buyer to seller, or consumer to content. If you don’t buy that argument, consider these facts:

1. Uber is the largest “taxi” company – yet they own no vehicles and excel at connecting riders with drivers.
2. AirBnB is the largest provider of accommodations – yet they own no real estate.
3. Facebook is the largest media company – yet they create no content.
4. Crowdfunding businesses like Kickstarter and IndiGoGo [sic] are expected to surpass venture capital for funding in 2016 – yet they have no funds to invest. (Altman, 2015)

You can create these kinds of meaningful connections through ebooks. There are umpteen unique ways for you to bond with your readers, uniting them with additional people and resources. You can write fiction or poetry to entertain them and then connect them with like-minded book club members. You can use non-fiction to educate them and recommend additional related services.

Make Money Online With Ebooks

Make Money Online (Book Four)

Make Money Online (Book Four)

There is an ebook publishing technique that many of today’s most successful independent authors (a.k.a. indie authors) are using to sell thousands of books every year. Some of these authors are earning six-figure incomes from their ever-growing online platforms. What is a “platform” you’re asking? It is a loyal readership. And that’s what the “Big Five” trade publishers—Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster—are looking for when scouting new book projects. They’ll sign the unknown indie authors with built-in audiences that can guarantee them sales before they’ll re-sign a known trade-published author with limited traction. That’s the reality of this business.

Selling physical books in an offline marketplace is different from selling digital books in an online marketplace. In the traditional offline world, authors must appeal to people such as booksellers, reviewers, and publicists to help you sell more books; but, in the online world, you’re working with mechanical algorithms and search engine optimization (SEO) to increase your exposure. This is a blessing. This is a new and highly effective way to reach the masses and earn a profit in the process. Ebooks are possibly the best way to make money online nowadays.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Organic Web Weaving: Modern Book Publishing, Sales and Marketing

Organic Web Weaving

Organic Web Weaving

Organic web weaving is every author’s road to book sales success. Writing is selling in the online world. Writers are natural online marketers. Polished Publishing Group (PPG) can show you how many of today’s top authors are selling thousands of books every year using some simple online techniques. Most of these techniques require effective writing.

The best way to sell books in today’s world is to utilize the power of search engine optimization (SEO). Effective digital publishing requires a little more finesse than simply combining traditional offline sales and marketing methods with modern online techniques. Doing so can actually be counterproductive. This is because traditional publishing takes time while digital publishing requires momentum. If you want to succeed at publishing and selling books nowadays, you can no longer “waste precious time” by publishing only one book per year or one blog entry per month. The Internet rewards speed and productivity, and the Internet is your greatest ally. Used right, it can help you stand out among the millions of books being published worldwide each year.

Organic Web Weaving Techniques That Work

"Rapid Release" Publishing

“Rapid Release” Publishing

1. Blogging: If you have published (or plan to publish) a book, you will need a website to promote it. That’s your starting point. You don’t need anything fancy or expensive; a simple blog will do. If you haven’t already done so, you can create one for yourself using either WordPress.org or Blogger.com. Just follow their user-friendly instructions along with the instructions I give you in the three books shown on this blog post.

2. “Rapid Release” Publishing: There is a form of online book sales and marketing known as “rapid release” publishing that many of today’s most successful authors are using. Many of these authors are selling thousands of books every year by publishing this way. Some of them are earning six- and seven-figure incomes from their growing fan bases. Even mainstream authors like James Patterson are jumping on this bandwagon. He publishes multiple books in short periods of time, too. He refers to his “rapid release” book series as his BookShots line.

Social Media Marketing

Social Media Marketing

3. Social Media Marketing: Did you know social media activity is one of the things Google rewards that can help to improve your SEO? Well, it is. And certain social media sites will earn you more points than others, so I’ve learned. For example, did you know YouTube is owned by Google? Now that you know, you may be more inclined to start posting more video content on a regular basis. I dedicated an entire book, titled Successful Selling Tips for Introverted Authors, to teaching authors how to utilize social media marketing as part of your online sales strategy. I strongly recommend you read it. Yes, it is possible to sell books using nothing more than a comfortable chair in your quiet writing room, a laptop, an Internet connection, and your own God-given talent for writing. Authors around the world are proving it every day. You can join the fleet.

Organic Web Weaving Services Through Polished Publishing Group (PPG)

You can do it all yourself by following the user-friendly tips in the above three books. You can also contact PPG here to learn more about how we can help you weave a powerful web. The sooner you get started, the faster you’ll see results.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.




Why Social Media is the Perfect Platform for Introverted Authors to Promote Books

Perfect Platform

Perfect Platform

To understand why social media is the perfect platform for introverted authors, you must first understand introversion. Introversion is a somewhat nebulous characteristic as discussed in Carolyn Gregoire’s article from 2013 titled 23 Signs You’re Secretly An Introvert: “Think you can spot an introvert in a crowd? Think again,” she says. “Despite the growing conversation around introversion, it remains a frequently misunderstood personality trait.” Agreed. A common misconception is that all introverts are shy and anti-social; but “shyness” and “introversion” are, in fact, two very different things.

Quality Over Quantity is the Perfect Platform

Introversion is more about preferring quality over quantity in social interactions. It’s about where one derives their greatest source of energy to thrive. To clarify, extended periods of social interaction will energize an extrovert. The same set of circumstances will deplete an introvert who will then have to ‘recharge’ by spending a period of time alone afterward.

This is precisely the reason why social media is the perfect platform for introverts to promote their books. No need for forced interaction, small talk, or gregarious chatter. You don’t need to be the master networking champion of the office, or the center of the company cocktail party. If you’re an introvert and want to promote yourself and your book, all you need is an Internet connection and a plan.

Getting Social in a Professional Way is the Perfect Platform

We can talk about Twitter and Facebook. But if you’re in it for business and networking, LinkedIn is still a safe bet. Build your audience gradually. Post relevant and informative blog entries twice a week to groups that are interested in your topic matter. Once you have connections and an audience, don’t push people too hard. Don’t, for example, send people unsolicited email requests to buy your products.

Engage in conversations with those who post comments to your blog entries and status updates. Let your audience get to know you by replying to their posts and answering their questions. Again, this is gold for the introvert. You can have meaningful conversations in a controlled environment, all while enjoying the comfort of your private office.

Utilizing the Power of Key Words is the Perfect Platform

A keyword is a phrase that someone might type into a search engine such as Google, Bing, or Yahoo to try to find something they’re looking for. For example, the author of a holiday cookbook may write a blog entry containing keywords such as “best cheesecake recipes in the world” and “holiday treats” and then link them to the ecommerce site where the book is sold.

The idea is to write several of these keyword-rich articles. Then share those articles with others via email and social media websites. The ultimate goal is for your articles to show up in the top five search results on page one of a search engine because this will dramatically improve the chances of people clicking on them to read them. Obviously, the more articles that are posted online on a regular basis, the better it will work because people will be able to find you via more and more keyword variations.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.




Why Authors Need Blogs to Sell Books

Why Authors Need Blogs to Sell Books

Why Authors Need Blogs to Sell Books

Why authors need blogs to sell books … the reason is simple. Think of your blog as the primary web address where you can promote everything related to your authorship: books; upcoming book signings and speaking events; videos; podcasts; photography or sketches; questions and answers for your fans; et cetera. And this is important. Because when you focus on increasing your blog’s ranking on search engines like Google, you not only drive more traffic to the blog itself. You also drive more traffic to each published book that you promote through your blog. More traffic equates to more chances for sales.

There are 12 fairly simple things writers can do to help this process along as discussed in this book shown to the right. Do some of these things on a regular basis, and you’ll begin to see an increase in your blog traffic which will most likely result in some extra book sales for you. Do all these things on a consistent basis, and the end result will be a significant increase to your blog traffic, readership, and book sales over time. Below are two great tips to start with…

Why Authors Need Blogs to Impress Google

Recent SEO book by Adam Clarke

Adam Clarke recently published a book about effective search engine optimization (SEO) through Google. Basically, Google wants to keep its user base happy through these three search quality factors: expertise, authority, trust (EAT). What does this mean to authors? It means that if you maintain a consistent reputation of publishing relevant and helpful content that shows your expertise, authority, and trustworthiness within your genre, you’ll rank higher and higher in Google’s search results over time. You prove your expertise online by means of digital (downloadable) books and other relevant information that is published regularly and often on ecommerce sites such as Amazon and Kobo, your own blog, and other appropriate websites. Your authority is eventually proven by the number of book reviews, backlinks, and social media followers, likes, and shares that you accumulate over time due to these publishing activities.

Why Authors Need Blogs to Attract Other Authors

When other authors post relevant and original content to your blog, everyone benefits. Guest posts enable you to provide your subscribers with more value without spending more time writing. And I’ll let you in on a couple secrets as to why I allow my guest bloggers to post links to the ecommerce sites where their own books are sold. One, I can attach affiliate links to their books that allow me to earn a commission from their sales. And two, doing so increases the chances of people clicking on both my book(s) and their book(s) on an ecommerce site. This increases the chances of those books appearing on each other’s ecommerce webpages under the “customers who viewed this item also viewed” and/or “frequently bought together” sections. This is one sneaky way you can make an algorithm work in your favour to increase both your sales.

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