Category Archives: search engine optimization (SEO)

10 Author Blog Post Ideas

10 Author Blog Post Ideas

10 Author Blog Post Ideas

You’ve heard me recommend blogging many times in the past. Writing regular blog posts, at least three times per week, is a great way for you to increase your online exposure. These 10 author blog post ideas will inspire you to write lots!

But before we get started, there are two important things for you to do. First, research and find 156 keywords (52 weeks per year, three posts per week) related to your genre/topic matter. (You’re going to create your blog post titles with those keywords in them.) Second, download the free Yoast SEO Plugin to your WordPress blog to ensure all 156 of those posts will be SEO-friendly. That way, Google’s search engine spiders will easily find and index your posts for you. This will ensure your desired reader base finds them, too.

5 Author Blog Post Ideas About You and Your Books

My first poem in the Western Producer

My first poem in the Western Producer

 1. It’s fairly easy to write about yourself and what inspired you to start writing at all. Make some of your 156 posts about you. Let your readers get to know you better. Maybe that will include sharing a copy of the very first story or poem you ever wrote. For example, here’s my first poem in the Western Producer. I wrote it when I was 11 years old; it was published a few months later, just after I turned 12. My brother found it for me in the newspaper archives years later and it put a huge smile on my face to read it once again as an adult.

 2. Include excerpts from your upcoming books to create a buzz around them before they’re officially published. You’ve probably noticed I include plenty of book excerpts in the Coming Soon to PPG! category of this blog. If you’re publishing a new book at least every four to six weeks like I do, this will take care of eight or nine of your blog posts for the year.

 3.  What inspires you? Share the occasional inspirational quote and talk about why it speaks to your heart.

 4. What is your creative process? Are you a plotter or a pantser? Share your writing tips and strategies with your readers. Invite them to share theirs in the comments section below.

 5. Do you ever attend any writer’s retreats or conferences in your area? Post about your experiences, the people you’ve met, and the impact they’ve had on you and your writing.

5 Author Blog Post Ideas About Other People or Places

 6. Highlight other authors within your genre whose books inspired you in some way. Review their books on your blog and include the Amazon affiliate links to those books within each blog post. If people purchase one of their books along with one of yours, that could help your Amazon ranking through association. (Remember to tie as many of your chosen keywords into these post titles as possible. This way, Google will index your posts for those keywords.)

 7. Did you hire any illustrators, graphic designers, or other professionals to help you produce a quality book? Why not dedicate some of your posts to writing biographies about them and their important contributions? Better yet, ask them to guest post on your blog.

 8. Read the industry news and post your opinions about hot topics on your blog. What pleases you about these current events? What displeases you? Why? Open up a discussion and invite your subscribers to post their own comments below.

 9. What geographic regions do your characters work or live in (for fiction or poetry), or what region are you currently writing in/about (for non-fiction)? Some of your posts can be geography lessons about these particular locations. Be sure to include pictures or videos for extra impact.

 10. Search Quora for industry-related questions. Answer those questions for people on your own blog.

10 Author Blog Post Ideas

When you mix your keywords in with those 10 author blog post ideas, you can see what a great idea-generator it is. The topic possibilities are endless!

Related post by Jane Friedman: What Should Authors Blog About?

* * *     * * *     * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Sell Non-Fiction Books Using AI

Sell Non-Fiction Books Using AI

Sell Non-Fiction Books Using AI

Most business professionals will publish just one non-fiction book as a form of “advanced business card” to promote their products and services. Very few of these people view books as the assets they truly are. Why? Because they don’t understand how to utilize algorithms and artificial intelligence (AI) to full advantage. They don’t realize there are effective ways to sell non-fiction books using AI.

When it comes to books, effective selling begins with effective digital publishing. And, by “effective digital publishing,” I’m not only referring to professional editing and graphic design. I’m talking about understanding how search engine optimization (SEO) really works—how search engines such as Google, and ecommerce sites such as Amazon, reward points to the content that is published online.

What is Effective Digital Publishing?

If you want to succeed at publishing and selling books nowadays, you can no longer “waste precious time” by publishing only one book per year or one blog entry per month. The Internet rewards speedproductivity, and momentum through these specific activities. And the Internet is your greatest ally.

Many of today’s most successful independent authors are selling thousands of books every year by publishing a new book online every four to six weeks. Both fiction and non-fiction book series are generating six- and seven-figure incomes by feeding the Internet’s voracious appetite for MORE in this way. It works so well that even mainstream authors like James Patterson are jumping on this bandwagon. He, too, publishes multiple books on a regular basis through his BookShots line.

Sell Non-Fiction Books Using AI

One of the greatest benefits of digital publishing/selling is that the Internet does much of the thinking for you. Just tell it what keyword(s) you wish to focus on in each blog entry and book description you post online. It will keep directing traffic to your webpages based on those instructions. But only if you keep your side of the bargain by continually feeding it MORE.

For Google AdWords and AdSense users, you were likely pleased when Google introduced its AdSense Auto ads program in early 2018. This is an advanced type of pay-per-click (PPC) advertisement that uses a form of AI called “machine learning” to determine the best placements for ads on webpages on your behalf. That means you just have to focus on posting regular keyword-rich content; Google will bring you constant, relevant traffic that matches it. Gone are the days when you had to go searching for those customers yourself.

Feed the Internet’s Voracious Appetite for Content … and It Will Feed You More Customers

Many people balk at the idea of publishing several books per year when they first learn about this form of digital publishing. Based on the traditional viewpoint of how books should be produced, it may seem like an impossible task. Well, it’s time to change your thinking on what constitutes a useful non-fiction book.

Throw away any pre-conceived notions you may have—particularly when it comes to word count. It’s more important to focus on the quality of your content than the quantity of words you’ve written. There is absolutely no need to add a bunch of unnecessary fluff into a non-fiction book just to get it to a certain word count. With non-fiction books of any kind, your number one priority is to understand your readers’ question/problem. Above all, answer/resolve that question/problem for them as clearly and easily as possible.

Here’s another helpful tip: instead of publishing one 120,000-word book, why not break it down into an eight-book mini series instead? Release each mini book six weeks apart to generate excitement and anticipation about the next. The Internet will reward this type of consistent publishing activity more than it will reward a large book published once a year. Click here to view an example digital publishing program designed to get results.

* * *   * * *   * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



SEO-Friendly Flesch Reading Ease Score (FRES)

SEO-Friendly Flesch Reading Ease Score (FRES)

SEO-Friendly Flesch Reading Ease Score (FRES)

Yesterday’s advice regarding writing the most SEO-friendly blog posts was pretty simple. Make sure your post is genuinely helpful and contains at least 500 words. Within those 500 words, your main keyword should be repeated at least 10 times. By doing that, search engines like Google should be able to easily find and index the blog entry.

SEO-Friendly Flesch Reading Ease Score (FRES)

Today’s advice is a little bit different. According to SEO 2018 author Adam Clarke and Yoast: SEO for Everyone, an SEO-friendly Flesch Reading Ease Score (FRES) is crucial to your SEO success.

Google’s former head of web spam, Matt Cutts, publicly stated that poorly researched and misspelled content will rank poorly, and clarity should be your focus. And by readability, this means not just avoiding spelling mistakes, but making your content readable for the widest possible audience, with simple language and sentence structures.

…The Searchmetrics rankings report discovered sites appearing in the top 10 showed … content that is fairly easy to read for 13-15 year old students and up.

…By encouraging search results to have content readable to a wide audience, Google maximise their advertising revenues. If Google were to encourage complicated results that mostly appeal to a smaller demographic, such as post-graduates, it would lower Google’s general appeal and their market share. (Clarke, 2018)

Why I Now Use the Yoast SEO WordPress Plug-In

In a nutshell, the Yoast SEO WordPress plug-in helps me to write blog posts that Google will approve and index. That’s why I use it. Because Google is the greatest link between me and my desired reader base.

As I begin writing each and every blog post, the Yoast plug-in continually gives me little notices. It lets me know whether my content is SEO-friendly in various ways. It tells me if my FRES is within the acceptable 60.0 to 70.0 readability range. If not, it will show me which sentences need to be adjusted to improve that score.

Your Blog Post Can Be Less Than 500 Words

So long as your writing style matches Google’s desired FRES score, your post can be 300+ words long. Yoast also has a different way of viewing keywords. Rather than repeating your top keyword at least twice within every 100 words, Yoast wants to see it right upfront. If you include that keyword in your slug (the URL for the blog entry), at least one or more of your headings, and within your first paragraph, Yoast will usually give you a good SEO score. It’s also great to attach the keyword to an image on your blog post, too. That way, Google will certainly understand what keyword you want the post indexed under.

There are additional things you can do to improve your blog post’s SEO. Including internal links to past blog posts and external links to other relevant information will also help. The more posts you write that Yoast awards a good readability and SEO score to, the higher up your blog will land in Google’s search engine ranking.

* * *     * * *     * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Poetry Books Can Sell Like Fiction and Non-Fiction

poetry books

poetry books

Poetry books can be sold online using the same methods authors use to sell fiction and non-fiction books. The best way to sell books nowadays is to utilize the power of search engine optimization (SEO). What is SEO? SEO refers to the process of increasing your website’s ranking on search engines such as Google. You can increase your ranking by improving the quantity and quality of traffic to your website—that is, the number of relevant visitors who click on your website.

Poetry Books Can Be Sold Online Using Keywords

poetry books

poetry books

You can reach your target market of poetry readers using the power of keywords. It’s the same process for poetry books as it is for fiction and non-fiction. If you want to successfully sell any books online using SEO, you need think things through. Sit down and create a list of all the possible keywords related to the type of poetry you’re promoting. Once you come up with a large enough list, test all those keywords using actual search traffic data to determine which ones will be most useful for you.

Poetry Books About Anything

There is a market for poetry books about everything and anything. You can find some great ideas in a post titled 4 Unique Ways to Make Money Online Writing Poetry on the ThinkWritten.com website. Some great example markets you can target with your poetry books are:

  • people who need poems for special occasions such as anniversaries, birthdays, or holidays
  • people looking for poetry to use for unique displays, gifts, or artwork

When you think of it in those terms, you may quickly come to see that your poetry audience is much larger than simply people who read poetry for the sake of poetry. Does that make sense? There is as much of a market and need for poetry as there is for fiction and non-fiction. It’s simply a matter of learning how to effectively reach your target market: How to Publish and Sell Poetry [An Excerpt].

* * *   * * *   * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Organic Web Weaving: Modern Book Publishing, Sales and Marketing

Organic Web Weaving

Organic Web Weaving

Organic web weaving is every author’s road to book sales success. Writing is selling in the online world. Writers are natural online marketers. Polished Publishing Group (PPG) can show you how many of today’s top authors are selling thousands of books every year using some simple online techniques. Most of these techniques require effective writing.

The best way to sell books in today’s world is to utilize the power of search engine optimization (SEO). Effective digital publishing requires a little more finesse than simply combining traditional offline sales and marketing methods with modern online techniques. Doing so can actually be counterproductive. This is because traditional publishing takes time while digital publishing requires momentum. If you want to succeed at publishing and selling books nowadays, you can no longer “waste precious time” by publishing only one book per year or one blog entry per month. The Internet rewards speed and productivity, and the Internet is your greatest ally. Used right, it can help you stand out among the millions of books being published worldwide each year.

Organic Web Weaving Techniques That Work

"Rapid Release" Publishing

“Rapid Release” Publishing

1. Blogging: If you have published (or plan to publish) a book, you will need a website to promote it. That’s your starting point. You don’t need anything fancy or expensive; a simple blog will do. If you haven’t already done so, you can create one for yourself using either WordPress.org or Blogger.com. Just follow their user-friendly instructions along with the instructions I give you in the three books shown on this blog post.

2. “Rapid Release” Publishing: There is a form of online book sales and marketing known as “rapid release” publishing that many of today’s most successful authors are using. Many of these authors are selling thousands of books every year by publishing this way. Some of them are earning six- and seven-figure incomes from their growing fan bases. Even mainstream authors like James Patterson are jumping on this bandwagon. He publishes multiple books in short periods of time, too. He refers to his “rapid release” book series as his BookShots line.

Social Media Marketing

Social Media Marketing

3. Social Media Marketing: Did you know social media activity is one of the things Google rewards that can help to improve your SEO? Well, it is. And certain social media sites will earn you more points than others, so I’ve learned. For example, did you know YouTube is owned by Google? Now that you know, you may be more inclined to start posting more video content on a regular basis. I dedicated an entire book, titled Successful Selling Tips for Introverted Authors, to teaching authors how to utilize social media marketing as part of your online sales strategy. I strongly recommend you read it. Yes, it is possible to sell books using nothing more than a comfortable chair in your quiet writing room, a laptop, an Internet connection, and your own God-given talent for writing. Authors around the world are proving it every day. You can join the fleet.

Organic Web Weaving Services Through Polished Publishing Group (PPG)

You can do it all yourself by following the user-friendly tips in the above three books. You can also contact PPG here to learn more about how we can help you weave a powerful web. The sooner you get started, the faster you’ll see results.

* * *   * * *   * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.




A Shortlist of Google’s Top Ranking Factors … an Excerpt from Search Engine Optimization (SEO)

Enjoy this excerpt from the upcoming sixth installment of the T-Shaped Marketing for Authors mini ebook series. Coming soon to an e-reader near you…

* * *     * * *     * * *

Throughout this T-shaped marketing ebook series, in several of my past blog posts, and in many of my other books, I’ve referenced the following six ranking factors that will help you to improve your website’s SEO. Improving your SEO is crucial to your success as an author because it will help you to attract more readers and sell more books. How do I know these things work when applied with a consistent focus? Because I’ve watched the PPG Publisher’s Blog increase from a mere 1,000 registered users in early 2017 to over 5,000 a short year later (and still growing) by doing all the things I recommend to you. I’ve also seen downloads of my backlist books on ecommerce sites such as Amazon, Kobo, and E-Sentral collectively increase from under 5 books per month to over 300 per month on average (and still growing) within the same time period. That’s my firsthand experience with this to date. I also regularly read the research published by SEO industry leaders, such as Moz, which has guided me in building my book business so I can guide authors like you in doing the same. In short, this stuff works!

  1. Publish relevant content on a consistent basis:
     . 
    Blogging is one of the best ways for you to stay engaged with your current and prospective readership; and, the more often you post something new online, the more points Google will award to your blog site thus improving its SEO. But you should know that Google is far from being the only search engine that rewards new content. Amazon and Kobo do, too, as mentioned in this book. Want to dramatically increase your SEO over the next year? Start posting relevant content on a consistent basis that pleases all these search engines.
     . 
  2. Build a high number of relevant backlinks to your website:
     . 
    In addition to blogging, I’ve also mentioned how legitimate book reviews, guest blogging, and content syndication can be used to increase the number of relevant backlinks to your website. This, too, is worthy of a higher ranking in Google’s eyes thus improving your SEO.
     . 
  3. Protect and improve your SEO with proper HTML coding (REL=CANONICAL and META NOINDEX tags):
     .
    While guest blogging and content syndication are both fantastic ways to improve your own website’s SEO, they can also cause duplicate content issues if too much of the same copy is being reused on different sites without due care. This is where implementing REL=CANONICAL and META NOINDEX tags can come in really handy as discussed in the HTML Coding for Beginners T-shaped ebook.
  4. Attract regular click-through traffic to your website:
     . 
    It stands to reason that the more content you post, the more backlinks that redirect to your site, and the higher your SEO ranking grows, the more traffic will find its way to your website and click on it. You want these people to stay there as long as possible. If they only click once and then leave, that’s called a bounce; but, if they click on a few different pages and stay there for a while to read things over, that’s called a click-through. A high bounce rate may affect your SEO negatively while you’ll garner more SEO points via an increased click-through rate—all the more reason to ensure your website contains relative and enticing content people will want to stay there and view.
     . 
  5. Encourage more social media activity and shares (e.g., Facebook, Twitter, LinkedIn, and YouTube):
     . 
    I dedicated an entire book, titled Successful Selling Tips for Introverted Authors, to teaching authors how to utilize social media marketing as part of your online sales strategy. Did you know social media activity is one of the things Google rewards that can help to improve your SEO? Well, it is. And certain social media sites will earn you more points than others, so I’ve learned. For example, did you know YouTube is owned by Google? Now that you know, you may be more inclined to start posting more video content on a regular basis.
     
  6. Make sure your website is mobile-friendly:
     
    On March 26, 2018, Google went live with its new Mobile-First Index. According to Google, “Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Since the majority of users now access Google via a mobile device, the index will primarily use the mobile version of a page’s content going forward. We aren’t creating a separate mobile-first index. We continue to use only one index.” If you want to know how to ensure your own website is mobile-friendly, be sure to pick up a copy of the Mobile Marketing T-shaped marketing ebook for some great tips.

Although I’ve written and spoken about the above six SEO ranking factors before, I’ve never discussed the below six. We’re going to review them in this book because, according to Searchmetrics Ranking Factors, they are some of the strongest factors that were found in all the sites surveyed that ranked in the top 10 Google search results:

  1. Protect your website’s security with HTTPS (SSL security certificates).
  2. Include attractive images and easy-to-read fonts in your website’s main content area to encourage more time on the site.
  3. Increase Pinterest activity.
  4. Increase Google+1 activity.
  5. Ensure you have a strong local SEO (e.g., free listings in business directories such as Google My Business, White Page, Yellow Pages, Yelp).
  6. Answer industry-related questions on your blog to encourage featured snippets inclusion (as briefly mentioned in the Pay-per-click (PPC) Advertising T-Shaped ebook).

As you can see, there are even more things you can do to improve your SEO that will be covered in this latest T-Shaped Marketing for Authors mini ebook. Do all these things, and the end result will surely be an increased readership and more book sales for you. Now, let’s dive in a little deeper to learn more….

* * *     * * *     * * *

I hope you enjoyed that little excerpt. Watch for the book this coming month on Amazon, and a couple of months later on both Kobo and E-Sentral.