A static QR code (static meaning “unchangeable” once created), such as the one to the left of this paragraph, is a two-dimensional barcode. You can easily create one for your blog and/or website free of charge on this website. Where traditional linear, one-dimensional barcodes (like the ones on the back of books) are used to store small bits of information about the object they are on (such as the price of that book), a QR code has a larger storage capacity and can re-direct scanners to websites for much more detailed information.
How are QR codes used?
It’s as simple as downloading a free QR reader on your smartphone and you’re ready to go. That’s why this is the perfect tool to reach your mobile readers. Anyone with a QR reader on his or her phone can now scan these barcodes from magazine ads, books, signs on the side of a road, computer screens, you name it. I even saw a large QR code on the side of a city bus and was able to scan it through the city train window so I could view a local restaurant’s take-out menu on my way home from work. Brilliant!
Several years ago, my company website looked much different than it does now. It looked great on a laptop or desktop screen, but it wasn’t mobile friendly in the least. At that time, I wanted to learn more about QR codes. I created a free one for myself and also paid another company to create a more professional-looking QR code for me so I could see the difference between the two. The QR code they created is shown to the right of this paragraph.
When scanning the static QR code I created for myself, I could see that it took people straight to my website as planned. This was wonderful except for one thing; that website was intended to be read on a large computer screen. When it was viewed on a smartphone, the text and graphics all appeared very tiny, and it was difficult to navigate.
There was quite a contrast when I scanned the dynamic QR code (dynamic meaning “changeable” once created) that was created for me by some QR mobile marketing experts. Not only did they create a much more attractive QR code for PPG, but they also created a much more mobile-friendly landing page that still redirected to PPG’s main site. They even went so far as to add one of PPG’s promotional YouTube videos to that landing page.
Case in point: if your website isn’t already mobile-friendly, and your website service provider has been unable to help you fix that for some reason, then you can always use the services of a professional QR code creator. They will oftentimes create a mobile-friendly landing page for your site along with the code itself.
Authors can place a page at the back of each of their books that contains a QR code that redirects readers to their blogs or websites to keep readers abreast of any upcoming book launches, tours, or books. It’s a real-time update for readers even five years after that particular book was published. How convenient is that?
Watch for my upcoming T-Shaped marketing book on Amazon, Kobo, or E-Sentral that contains even more great mobile marketing tips! In this ebook, we’ll discuss the importance of mobile-friendly websites along with the value of QR codes, email marketing, text message (SMS and MMS) marketing, and social media marketing for authors.
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