Category Archives: Online (Internet) Marketing

How Affiliate Marketing Can Help You Sell More Books

One way to engage your readers—and grow that readership even larger—is to offer them incentives that will help you sell more books. You can offer a free book to the people who are willing to share its publication announcement with their own social media networks. Or, even better for you both, you can invite these fans to register as affiliates with the various ecommerce merchant(s) you’re selling your books through (such as Amazon or Kobo). Once they’ve set up their affiliate profiles, they will be able to download customized affiliate links to your books that will track directly back to them, and they can share those links on their blogs and social media websites rather than just the standard website link. This way, they earn a little bit of money by helping you out. It’s like having a 100% commission sales force working for you without any upfront investment on your part whatsoever. Here’s a great description of affiliate marketing from a post titled “Affiliate Marketing 101: Part I” on the Acceleration Partners® blog:

WHAT IS AFFILIATE MARKETING?

Essentially affiliate marketing involves a merchant paying a commission to other online entities, known as affiliates, for referring new business to the merchant’s website. Affiliate marketing is performance-based, which means affiliates only get paid when their promotional efforts actually result in a transaction.

As the author, you don’t have to track or pay for anything out of your own pocket. These transactions are between the affiliates (your readers) and the online merchants they registered with. At the end of the day, you’ll still get paid whatever royalty percentage you would normally be paid for the sale of your ebooks on each merchant’s website, and your affiliates’ commissions will be taken care of for you in the background. It’s a win-win-win scenario for you, the affiliate(s), and the merchant.

Where Kobo and Amazon have great affiliate programs that can help you sell more books, there is another website that can help you drive more traffic to an upcoming author event such as a bookstore signing or restaurant book launch: that website is called Eventbrite. It’s a great tool, and it’s completely free of charge to use just like the others. Not only does Eventbrite help you organize all your event details and ticket sales, it also offers a great affiliate marketing program which means you can get help selling more tickets from your existing fan base. It’s also worth noting that you can sync your Eventbrite events with your Facebook page for additional reach and exposure there.

Affiliate marketing is an important tool for authors to use in building their readerships overtime. It is an efficient way to engage with your fans and reward them for buying your books. It’s also a great way to draw in new readers. Look to the right of this article at all the links to various books on Amazon. Those are affiliate links. Look through all the posts in this blog and you’ll see many other examples of the same. It generates passive income for me as an author and publisher. I highly recommend you do the same for yourself.

Start Earning Commissions by Sharing Books Like These Today

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Pay-per-click (PPC) Advertising (T-Shaped Marketing for Authors Book 5) … an excerpt

Enjoy this excerpt from the upcoming fifth installment of the T-Shaped Marketing for Authors mini ebook series. Coming soon to an e-reader near you…

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Much like Google AdWords and Facebook, LinkedIn PPC campaigns are run as auctions. Advertisers like you place a bid to pay a certain dollar amount (e.g., $2.25) per click on selected keywords or criteria; your prize for winning the auction is effective ad placement on whichever platform your ad appears. Yet, there is more to winning a PPC auction than just placing the highest bid. Nine times out of ten, you’ll end up paying even less than you bid as these sites will only charge you whatever price per click was necessary to win the auction, and that price is based on many factors including the amount of competition involved and the overall effectiveness of each bidder’s ad.

LinkedIn PPC Targeting Criteria

LinkedIn PPC advertising is much better suited to non-fiction books than fictional novels because of LinkedIn’s audience and that of the LinkedIn Audience Network as a whole. As of writing time, your LinkedIn targeting criteria is limited to:

  • Geographical regions: Africa, Antarctica, Asia, Europe, Latin America, Middle East, North America, and Oceania (of which you can drill down to your choice of the countries and cities that you wish to “include” or “exclude” from your campaign).
  • Other business-related criteria: company name, company industry, company size, job title, job function, job seniority, member schools, field of study, degrees, member skills, member groups, member gender, member age, years of experience, company followers, and company connections.

Once you’ve made the above choices, you can the select your bid type: cost per click (CPC); or, cost per mille which means the cost per 1,000 impressions (CPM). CPC is the best choice to make when you want to drive more sales whereas CPM is used when your sole purpose is to drive top of mind awareness (TOMA) of your brand. I personally always choose CPC because my goal with PPC advertising is first and foremost to sell books, and I believe CPC also achieves TOMA over time. Two birds, one stone … as the saying goes.




The Price of an Affluent Audience

From there, you will choose your maximum daily budget and your CPC or CPM bid for the criteria you chose earlier. Although you can start your bid as low as $25 per day and $2 per click, you’ll most likely end up paying more on this site to get any significant results. LinkedIn PPC campaigns tend to be more expensive than Google AdWords or Facebook. Some will say it’s because you’re paying for exposure to a more affluent business audience. Here’s another way to look at it according to JD Prater, author of “How Much Do LinkedIn Ads Cost? [New Report]” on the AdStage blog:

…LinkedIn boasts more than 500 million users, which is impressive but still limited compared to Facebook. With a limited supply of ads coupled with growing demand, the auction is getting more competitive, which means advertisers will pay more to enter.

…Hanapin Marketing conducted a paid social survey asking marketers where they plan to increase and decrease budgets in 2017. They found that 43% of marketers were NOT investing in LinkedIn Ads. However, 39% advertisers planned on increasing their ad spend within the following year. It looks like LinkedIn Ads are delivering results for certain companies, which is leading to budget increases. (Prater, n.d.)  

The anatomy of a LinkedIn PPC ad is similar to Facebook in that you can include an image, a punchy headline, some brief ad copy, and a link to your desired landing page. All these elements are important; but some would say the image is the most critical element. Igor Belogolovsky reports the following in his article for the Kissmetrics Blog:

Hot tip: According to LinkedIn’s own optimization team, choosing a photo of a woman typically drives the best clickthrough rates. Only use your business logo if you’re trying to build brand awareness. Don’t have too much going on in your photo — remember, it’s a small thumbnail and you have a lighting-quick opportunity to draw the eye to your ad before, poof, it’s gone. (Belogolovsky, n.d.)

If this is to be believed, then female authors may want to include your author picture in your LinkedIn PPC ads; male authors may want to include your eye-catching book covers, instead. Whatever you decide, make it stand out. Put yourself in your audience’s place. What would grab your attention? Before designing a book cover, I always recommend to my authors that they should browse the section of the bookstore where their books will one day appear and see which covers stand out ahead of the rest to them; use that data as the starting point for their own designs. I think it’s a great idea to do the same thing with PPC ads. Log into LinkedIn and view the ads on your page. Take note of what appeals to you most. Use that for inspiration.

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I hope you enjoyed that little excerpt. Watch for the book this month on Amazon, Kobo, and E-Sentral.



Reach Your Mobile Readers With QR Codes

What is a QR code and how can you create one for free?

A static QR code (static meaning “unchangeable” once created), such as the one to the left of this paragraph, is a two-dimensional barcode. You can easily create one for your blog and/or website free of charge on this website. Where traditional linear, one-dimensional barcodes (like the ones on the back of books) are used to store small bits of information about the object they are on (such as the price of that book), a QR code has a larger storage capacity and can re-direct scanners to websites for much more detailed information.

How are QR codes used?

It’s as simple as downloading a free QR reader on your smartphone and you’re ready to go. That’s why this is the perfect tool to reach your mobile readers. Anyone with a QR reader on his or her phone can now scan these barcodes from magazine ads, books, signs on the side of a road, computer screens, you name it. I even saw a large QR code on the side of a city bus and was able to scan it through the city train window so I could view a local restaurant’s take-out menu on my way home from work. Brilliant!

Why pay someone to create a QR code for you ?  

Several years ago, my company website looked much different than it does now. It looked great on a laptop or desktop screen, but it wasn’t mobile friendly in the least. At that time, I wanted to learn more about QR codes. I created a free one for myself and also paid another company to create a more professional-looking QR code for me so I could see the difference between the two. The QR code they created is shown to the right of this paragraph.

When scanning the static QR code I created for myself, I could see that it took people straight to my website as planned. This was wonderful except for one thing; that website was intended to be read on a large computer screen. When it was viewed on a smartphone, the text and graphics all appeared very tiny, and it was difficult to navigate.

There was quite a contrast when I scanned the dynamic QR code (dynamic meaning “changeable” once created) that was created for me by some QR mobile marketing experts. Not only did they create a much more attractive QR code for PPG, but they also created a much more mobile-friendly landing page that still redirected to PPG’s main site. They even went so far as to add one of PPG’s promotional YouTube videos to that landing page. 

Case in point: if your website isn’t already mobile-friendly, and your website service provider has been unable to help you fix that for some reason, then you can always use the services of a professional QR code creator. They will oftentimes create a mobile-friendly landing page for your site along with the code itself.

How can authors best utilize this technology?

Authors can place a page at the back of each of their books that contains a QR code that redirects readers to their blogs or websites to keep readers abreast of any upcoming book launches, tours, or books. It’s a real-time update for readers even five years after that particular book was published. How convenient is that?

Watch for my upcoming T-Shaped marketing book on Amazon, Kobo, or E-Sentral that contains even more great mobile marketing tips! In this ebook, we’ll discuss the importance of mobile-friendly websites along with the value of QR codes, email marketing, text message (SMS and MMS) marketing, and social media marketing for authors.

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3 Great Tips on Facebook Marketing for Authors

An ideal way to build your book business is by using one of the most popular social media websites available today. Facebook can allow you to increase the number of visitors to your book’s e-commerce page, and it may even help you turn that traffic into profits. But there are some dos and don’ts to this process that you need to be aware of.

Here’s an online advertising expert who can teach you some best practices where Facebook ads are concerned. And here are a couple other tips regarding Facebook marketing in general.

Avoid Being Too “Salesy” in Your Primary Marketing

Of course, you want to get others to buy your book(s). That’s the ultimate goal here. But overtly asking for the sale day in and day out is the wrong approach on Facebook. Remember, most users who log onto this platform are looking to connect with others in a meaningful way. They’re looking for useful information; so, you need to provide that first and foremost. Once you’ve won their trust by sharing valuable content on a consistent basis, then they may just click on that e-commerce link to purchase your book.

Research Your Audience

Trust takes time. There are so many tools on Facebook that will enable you to find out why people are on there in the first place. What are they looking for? What do they want? Knowing this will enable you to determine if these individuals want something you have to offer them. More importantly, you’ll be able to find all the people who are interested in the keywords related to your book’s topic matter and speak to them in their buying language. (For more information on the different buying languages you might use, I recommend this marketing book.)




Image is Everything in Advertising!

If you want to catch someone’s attention with a Facebook advertisement, it’s best to include an eye-catching image in your ad. I like the phrase our expert, Jeff Usner, uses in his YouTube video; he refers to Facebook advertising as “interrupt marketing” which is the opposite of what blogging is. In a past blog post titled “Blogging for SEO: A Cost Effective, Unintrusive Form of Advertising,” I discuss the greatest benefit of blogging. Where traditional advertising methods such as newspaper, television, radio, and billboards try their best to “interrupt” customers into noticing them, blogging appeals to the audience that is already in the market for your products/services. No need to try to interrupt anyone to gain their interest; if they are typing in those key words to try to find you, it’s because they are already interested in what you have to offer. 

Facebook advertising is more like traditional advertising. When people are on Facebook, they aren’t searching for you or your book in particular. They’re posting pictures, writing posts, and viewing the pictures of posts of their connections. So, in order to get them to notice you, you must interrupt them with a compelling ad. The best way to do it is with an attractive image. 

You know what? Jeff Usner explains this one best. Check out his YouTube video.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.

Why You Should Publish Both a Paperback and an Ebook

This content first appeared on Digital Point Forum and has been republished here with permission from the author.

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So many people are now learning the true value in publishing a book to promote their businesses. I always tell my authors that their books are their business cards. A book is a way to highlight your expertise within your field in much more detail than you can do with traditional forms of advertising (e.g. print, radio, television) while also giving you a more professional air in the eyes of prospective readers/customers.

But here are two common misconceptions held by many new indie authors: one, they assume most people only read ebooks nowadays; and two, they assume ebooks are the only books they can sell online using various forms of Internet marketing. Both of these statements are incorrect … as I discuss in much more detail in this highly rated book where I teach you specifically how to sell audiobooks, ebooks, paperbacks, and hardcovers online.




The truth is, there are just as many people out there who still want to hold a physical book in their hands as there are people who love the compact convenience of e-readers. So, if you only publish an ebook, you’re likely losing out on half your potential audience.

No print budget? Not to worry! With the invention of print-on-demand (POD) technology, today’s indie authors no longer have to print and store physical books in order to sell physical books … whether those books are paperbacks or hardcovers. All you have to do is supply the digital files for your book’s cover and interior to the e-commerce site of your choice because most of these online retailers utilize POD technology to sell books rather than stocking those books in warehouses. Then, whenever they receive an order for that book, they simply print, bind, and ship the exact quantity ordered (whether it is one book or ten) all at the same time. Easy peasy!

Most of the e-commerce sites take digital files in the form of print-ready .PDF files and just store them on their servers, but I don’t recommend selling those .PDF files as ebooks because they are far too easy for users to copy and share with others (unless they are .DRMs … but that’s a whole different post). Instead, it’s pretty cheap nowadays to have the .PDF files converted into either .ePUB (the format used by KoboBooks) or .MOBI (the format used by Kindle) and sell them through the proper channels.

If you want to reach all your potential customers, then you need to realize that some of them are still reading hard copies and others are readying soft copies. Publish your book in both formats to give your customers more choice, and you’ll have the best possible chance at commercial sales success.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.

Why is Blogging Important for Your Book Business?

Making the most of your book sales and marketing efforts should be one of the things you work to achieve daily. But it doesn’t take a lot of time, I promise! Only one hour per day, six days per week can do the trick. The key to your success will depend on the amount of traffic you receive, and one of the ideal ways to attract more traffic is by blogging more. Taking the time to get the information out about what you have to offer others is the goal. By knowing some of the reasons blogging is so critical to your business as an author, this may encourage you to do more of it.

Get Attention

Working to get more visitors to your blog site will take the right strategy. This means creating content that is easy to read and provides useful information to the readers who are interested in your particular topic matter. The good news is that people are looking for your topic matter all the time, and they’ll pay money for it. Regular and consistent blogging can help you to reach more and more of these people (a.k.a. your target market) by improving your blog’s SEO with the major search engines, thus making it easier for them to find you. An effective blog entry that shows people you’re a viable source of helpful information can lead to them searching for—and buying!—your book from popular e-commerce sites and/or “bricks and mortar” bookstores.




Get the Word Out to Impulse Buyers

Do you have a special promotion or contest going on that can increase interest in your book right now? If not, create one and blog about it! Because taking the time to do this could help you to increase your book’s sales potential in a dramatic way. Contests appeal to impulse buyers who may not have realized they were in the market for your book until they had that little extra incentive put right in front of their eyes. But your contest has to be appealing, of course. It has to offer a really attractive prize in order to draw lots of attention. Click on the above link for a great idea that will surely get your creative juices flowing on what sort of contest you can use to promote your own book.

Build Trust With Your Blog

I’ve said it many times before, but it’s worth repeating: one of the best ways to grow your online book sales and marketing business is blogging. Doing so allows your readers to learn more about you, as an author, while helping you get the word out about your book(s). However, you’ll need to gain the trust of your readers before they’ll spread the word for you. That’s one of the greatest the keys to successful blogging. Take some time out of your day today and listen to this blogging expert tell you how to get people to trust you so you can gain more readership and sell more books in the long run.

Update Your Blog Often

One thing you’ll want to do to ensure more success with your blogs is to write new posts frequently. This helps build reader confidence.

It’s ideal to blog at least twice per week. That’s it. Two posts per week. Two hours per post.




In other words, you need only dedicate four hours per week toward writing and posting two 500-word blog entries. Then spend another two hours per week toward effectively sharing those blog entries (and various other posts) online via social media. That’s just six hours per week … which may translate into one hour per day, six days per week

Blogging can help authors in a number of ways. Simply take the time to get started with it. Today!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.

YouTube is an Author’s Best Friend

Here’s an excerpt for you from my bestselling book titled Successful Selling Tips for Introverted Authors regarding how you can use YouTube to sell more books.

As the second most searched website in the world (after Google), YouTube is a popular social media site on which users can upload, share, and view videos free of charge. This makes it a fantastic tool that authors can use to advertise themselves and their books online. 

If you’ve never made a video of any kind before, not to worry; neither had most of the other authors who are now using YouTube regularly (the author of this book included). Get some practice by starting small at first: 

  • Camera-shy authors can start with just their voices. Take an audio recording (.MP3) of you reciting your book’s elevator pitch; then, using a user-friend program like Microsoft Movie Maker, convert it to a YouTube-friendly video file (.MP4) by adding your book’s front cover image to the file. Upload it to YouTube and copy the text of your elevator pitch along with a link to your book’s storefront into the description box under the video. Also make sure the title, tags, and category sections are complete. This is one of the YouTube links you can share with others via Facebook and Twitter on the designated days.
  • Create and Post an Alfresco Video ReadingWhen you feel a little braver, take a video recording (.MP4) of yourself reading a chapter from your book and post that online. You can make it much more interesting by shooting it as a scene outside—by reading from your book with a picturesque display of your own town or city in the background. You can add music to the file, if you choose, in addition to filling out all the standard sections—the title, tags, category, and description—with as many of your popular keywords as you possibly can.





Always keep your audience in mind no matter what type of video you’re creating or sharing. It isn’t enough to just read from your book; rather, think about what your readers will want to know about you and your book. Your goal is the same here as it is on every other site you’re posting content to; it’s an opportunity for potential new audience members to get to know you and your book a little better, to build on that top-of-mind awareness we’re trying to build on. Just as it is when you’re writing blog entries, remember that how-tos, answers to FAQs, expert interviews, insights on characters and their development, and entertaining stories are all popular topic matters that will grab people’s attention. 

Keep your YouTube videos short. In this “instant soup society” of ours, even YouTube users have short attention spans, so it’s better to upload five three-minute videos than it is to upload one 15-minute video whenever possible. More videos that utilize even more of your top keywords will also provide more varied selling opportunities. 

In addition to creating my own videos, I always make sure to ask the interviewers of any Skype, radio, or television interviews I’ve done to send me an .MP3 or .MP4 of our interview session. I upload that to my company YouTube channel along with an introduction to the interviewers and their station in the description box below the video. It’s a way to thank them by opening them up to an expanded audience through my channel, and it’s also a way for me to attract some of their listeners to me by coupling their top keywords together with mine. 

I hope you’ve found some value in this excerpt from my book on how to utilize YouTube to sell more of your own books.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.

[Online Marketing Tips] Complimentary Book with this Low-Cost Webinar

You know, it doesn’t matter where you are in the whole book process—whether you’ve just begun to write your book, are in the middle of having it published, or have already published it and are now looking for ways to sell it—you can benefit from the knowledge contained within this book: Successful Selling Tips for Introverted Authors
 
It can show you some really effective ways to grow your readership online in only six hours per week. That’s it, that’s all. It’s never been easier than this.
 
Do you have two short hours to spare today or tomorrow? If yes, sign up for this webinar in the time slot of your choice:
 
Successful Selling Tips for Introverted Authors – Morning Sessions
 
Successful Selling Tips for Introverted Authors – Afternoon Sessions
 
Successful Selling Tips for Introverted Authors – Evening Sessions
 
You don’t have to be an introvert to benefit from this knowledge. Extroverts are welcome, too!




Join any one of these webinars and I’ll mail a paperback copy of the book to the address of your choice. I hope to meet you via webinar soon!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.

[Fast and Easy Blog Posts] Winning Tactics for Online Marketing

Unless you’re a full-time online marketer, you probably don’t have several hours every day to dedicate to promoting your book(s). That’s why you need some winning online marketing tactics that shouldn’t take you much time to complete. The truth is, it only takes one hour per day, six days per week, to start seeing some real traction with your book sales and marketing efforts. Consult this list for some additional great ideas to get yourself started.

Recycle an Old Blog Post or Online Article on Social Media

Looking for the time to write a new blog post or online article but just can’t find it? Why not share one of your old ones on LinkedIn, Google+, Twitter, or Facebook? One thing is for sure: most people won’t recall it from before; and, even if they do, they’ll most likely be enticed to read it again. Don’t view recycling old blog posts as the lazy man’s form of content marketing since it has some significant benefits. 

  • Here are some of my old ezine articles that I continue to share via social media to this day. 
  • And, of course, I often re-share content from this blog with others if I’m stuck for time on a particular day.

Write Captivating Blog Headlines

Your headline can either make or break your content. There are fantastic tools on the Internet, and in my various books, that can help you come up with interesting headline ideas instead of recycling the overused ones. And remember! Make sure your headlines contain your top keyword for optimum SEO success!




Make Sure Your Top Keyword Repeats Within Your Post

Make sure your top keyword (in this case “blog”) also repeats at least twice for every 100 words of content that you write. This is a great way to ping a search engine’s algorithm to index your blog post that day. Some people, such as Penny Sansevieri,  also recommend writing 500 words minimum (whether you’re writing a book description or a blog post):

While it may seem like you want something short and sweet (so many people don’t like long book descriptions, right?) this is where the algorithm either kicks in, or doesn’t, based on the word count.

You must have at least 500 words in your book description. Why? Because too little content won’t register well (if at all) with Amazon and Google won’t pick it up, either…
Another note about your primary keyword: it should appear 2 to 5 times for every 100 words in your book description. So, no keyword stuffing, certainly, but using the keywords in a way that will help ping Amazon’s algorithm and also get you some attention in Google, as well.

I highly recommend reading the rest of her post titled “Keys to Understanding Amazon’s Algorithms.” It’s informative.




Write a One-Minute Blog Post

For the days when you need to post something on your blog but don’t have time to write 500 words, how about a one-minute blog post? Yes, it is very much possible to write a one-minute blog post. Obviously, the post will not be content rich but it can be one of the easiest ways to engage your subscribers, followers, and fans on a particular day … once in a while only. How about browsing current events related to your industry, writing a short opinion-post about it, and asking for feedback from your readers in return? It’s much like opening up a forum conversation. There’s your one-minute blog post.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.

What is Search Engine Optimization (SEO)?

Unless you’ve been hiding under a rock, there’s a good chance you’ve heard of search engine optimization (SEO). The term refers to the various techniques people can use to improve (optimize) their respective webpages’ standings on search engines such as Google, Yahoo, Bing, and Baidu.

As an author, the “webpages” you’re trying to promote online may be your online articles, blog posts, the e-commerce site where you sell your book(s), or even the home page of your website. It’s crucial to your success to improve each one’s SEO.

How Does it Work?

Think, for a minute, about when you use a search engine to find something. Where is the first place you look when the search results come up? The top and centre of the page? In addition, how many links are you willing to click through to find what you’re looking for? Maybe five or six at the most? Maybe your eye will scan down that first page for something interesting; or, if you have the time, maybe you’ll dig a little deeper and look through the second or third page to see what comes up there. This is what SEO is all about. Statistically, most people will stay on the first page, and that is why it’s crucial to make sure you and your book appear on that first page for as many of the major keywords that are associated with your topic matter as possible. Regular and consistent online writing (blogging) is one way to help you achieve this level of SEO.




Find Keywords

The first thing you will want to do is find specific keywords related to your book’s topic. How do you do this? It’s easy! Pull up the search engine of your choice in your browser, such as Google. Think about what combinations of words your readers will be typing into that search engine when they’re looking for your book. Type them in to test them out and see what comes up. Find as many variations as you can. The more, the better because it will give you more topic matter to create even more content over time.

Create Content

Writing blog posts and online articles that are informative and helpful will bring you more readers—but only if they contain the keywords we just talked about. Repeating a specific keyword at least twice per every 100 words will improve the SEO of that content for that keyword. Then you must share those pieces with others via email marketing, social media marketing, et cetera. Why share it? Because the SEO of that article will further increase and improve with every unique click from every new person who views it.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.