Category Archives: Online (Internet) Marketing

How to Publish a Book in Canada for Free

How to Publish a Book in Canada for Free 01

How to Publish a Book in Canada for Free 01

If you’re reading this page, it’s because you’re wondering how to publish a book in Canada for free. There are two valid options for you to choose from. One of them is completely free while the other is almost completely free—your only necessary cost being copy editing.

In 2013, I released How to Publish a Book in Canada … and Sell Enough Copies to Make a Profit!. It compared the pros and cons of traditional (trade) publishing, self-publishing, and supported self-publishing. If you click on the title link above, you can “sneak a peek” inside the book to read those comparisons for free.

The information is still valid when it comes to paperbacks and hardcovers. To properly produce these types of books, you’ll require an experienced team of professionals: editor, graphic designer, proofreader, and indexer. A reputable book distributor, such as Ingram Content Group, will also be necessary to get your book into the “brick and mortar” bookstores. Alas, all these professional services cost money. So, the only way to publish “traditional bookstore books” in a way that will be free to you is through traditional (trade) publishing methods.

How to Publish a Book in Canada for Free … Almost

How to Publish a Book in Canada for Free 02

How to Publish a Book in Canada for Free 02

There is another way to publish a book in Canada almost completely free of charge. If you’re fine with self-publishing ebooks and selling them online exclusively, then you’re in luck. In fact, many of today’s independent (“indie”) authors are enjoying massive success with ebooks. Some of them are being signed by trade publishers due to their self-publishing success, while others are choosing to remain indie.

So long as you have your ebook copy edited by an experienced editor, you can produce a decent result on your own. For starters, ebook covers are less involved than physical book covers. You don’t have to worry about the back cover or spine—only the front cover. There are many free templates available online to help you create an attractive front cover. There are also free tools out there to help you convert your Microsoft Word manuscript into ebook format for publishing on Amazon and/or Kobo. The capabilities of both these ecommerce sites have come a long way since I wrote my other book in 2013. I publish ebooks to both of them regularly now.

How Are Today’s Indie Authors Succeeding Online?

If you’re like most writers, you don’t want to have to sell your books after you write them. You just want to move onto writing the next book. Am I right? Well, here’s some great news for you: writing is selling in the online world. The best way to sell books today is to utilize the power of search engines. Feed them new content on a consistent basis, and they’ll feed you more traffic.

This is what today’s indie authors are doing to succeed online: How to Build a Loyal Readership So Your Self-Published Books Get Picked Up by Literary Agents and Trade Publishers. The step-by-step instructions are all here including hyperlinks to all the free tools you’ll need for each step. There is also helpful advice contained within on how and where to find an affordable copy editor.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



What Does it Mean to Monetize Your Blog?

When authors think about ways they can earn money from their writing, most think in terms of royalties from book sales. But you can also monetize your blog. The larger your blog’s subscriber list grows, the more this will work to your advantage,

What Does it Mean to Monetize Your Blog?

Monetize Your Blog

Monetize Your Blog

When you “monetize your blog,” you are converting it into a source of income. Passive income. It works much the same way as book royalties do. You only have to write a book once. If people are still buying that book years after you first published it, those royalties are money earned without any additional effort on your part. Your blog posts can generate cash flow for years to come, too. It all depends on how you set up your blog.

If you are new to blogging and have only written a few posts up to now, there is one thing you can do immediately to monetize your blog. If you’ve been blogging for quite a while now, and you already have a pretty solid subscriber base, there are additional things you can do.

Set up an Affiliate Account Through Amazon Associates

In my opinion, the best affiliate marketing program for blogs is Amazon Associates. Why? In a word: choices. Through this program, you can sell everything and anything Amazon has to offer through your blog—not only books. You do this by creating personalized HTML links to the Amazon products of your choice through your Amazon Associates account. Then you post those links into the background coding of your website.

Look at this blog for examples; all the book covers you see here are affiliate links. Amazon pays me an affiliate commission for each sale it makes through these links.

Set Up a Google AdSense Account

Once you’ve been blogging for a while and have daily traffic visiting your blog, you can apply for a Google AdSense account. What is that? Well, you have probably heard of pay-per-click (PPC) advertising before. PPC is a “pay as you go” Internet advertising model people use to direct traffic to their websites. Advertisers pay only when their ads are clicked. For the campaigns that are run through Google Ads, PPC ads can show up in a number of places online—not only on the search engine itself. In fact, those ads can even show up on your blog through the Google AdSense program.

It takes a couple weeks from the time you submit your website to Google AdSense for consideration to the time they approve it. Once approved, Google will send you a unique HTML code. You can add it to any one or more pages of your website. PPC ads will then appear in those places that match best with the keywords and topic matter of your page. Any time someone visits your page and clicks on any of those PPC ads, you will earn a portion of Google’s PPC profits from it. This is an easy way for you to earn some extra passive income from your blog.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Sell Non-Fiction Books Using AI

Sell Non-Fiction Books Using AI

Sell Non-Fiction Books Using AI

Most business professionals will publish just one non-fiction book as a form of “advanced business card” to promote their products and services. Very few of these people view books as the assets they truly are. Why? Because they don’t understand how to utilize algorithms and artificial intelligence (AI) to full advantage. They don’t realize there are effective ways to sell non-fiction books using AI.

When it comes to books, effective selling begins with effective digital publishing. And, by “effective digital publishing,” I’m not only referring to professional editing and graphic design. I’m talking about understanding how search engine optimization (SEO) really works—how search engines such as Google, and ecommerce sites such as Amazon, reward points to the content that is published online.

What is Effective Digital Publishing?

If you want to succeed at publishing and selling books nowadays, you can no longer “waste precious time” by publishing only one book per year or one blog entry per month. The Internet rewards speedproductivity, and momentum through these specific activities. And the Internet is your greatest ally.

Many of today’s most successful independent authors are selling thousands of books every year by publishing a new book online every four to six weeks. Both fiction and non-fiction book series are generating six- and seven-figure incomes by feeding the Internet’s voracious appetite for MORE in this way. It works so well that even mainstream authors like James Patterson are jumping on this bandwagon. He, too, publishes multiple books on a regular basis through his BookShots line.

Sell Non-Fiction Books Using AI

One of the greatest benefits of digital publishing/selling is that the Internet does much of the thinking for you. Just tell it what keyword(s) you wish to focus on in each blog entry and book description you post online. It will keep directing traffic to your webpages based on those instructions. But only if you keep your side of the bargain by continually feeding it MORE.

For Google AdWords and AdSense users, you were likely pleased when Google introduced its AdSense Auto ads program in early 2018. This is an advanced type of pay-per-click (PPC) advertisement that uses a form of AI called “machine learning” to determine the best placements for ads on webpages on your behalf. That means you just have to focus on posting regular keyword-rich content; Google will bring you constant, relevant traffic that matches it. Gone are the days when you had to go searching for those customers yourself.

Feed the Internet’s Voracious Appetite for Content … and It Will Feed You More Customers

Many people balk at the idea of publishing several books per year when they first learn about this form of digital publishing. Based on the traditional viewpoint of how books should be produced, it may seem like an impossible task. Well, it’s time to change your thinking on what constitutes a useful non-fiction book.

Throw away any pre-conceived notions you may have—particularly when it comes to word count. It’s more important to focus on the quality of your content than the quantity of words you’ve written. There is absolutely no need to add a bunch of unnecessary fluff into a non-fiction book just to get it to a certain word count. With non-fiction books of any kind, your number one priority is to understand your readers’ question/problem. Above all, answer/resolve that question/problem for them as clearly and easily as possible.

Here’s another helpful tip: instead of publishing one 120,000-word book, why not break it down into an eight-book mini series instead? Release each mini book six weeks apart to generate excitement and anticipation about the next. The Internet will reward this type of consistent publishing activity more than it will reward a large book published once a year. Click here to view an example digital publishing program designed to get results.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



SEO-Friendly Flesch Reading Ease Score (FRES)

SEO-Friendly Flesch Reading Ease Score (FRES)

SEO-Friendly Flesch Reading Ease Score (FRES)

Yesterday’s advice regarding writing the most SEO-friendly blog posts was pretty simple. Make sure your post is genuinely helpful and contains at least 500 words. Within those 500 words, your main keyword should be repeated at least 10 times. By doing that, search engines like Google should be able to easily find and index the blog entry.

SEO-Friendly Flesch Reading Ease Score (FRES)

Today’s advice is a little bit different. According to SEO 2018 author Adam Clarke and Yoast: SEO for Everyone, an SEO-friendly Flesch Reading Ease Score (FRES) is crucial to your SEO success.

Google’s former head of web spam, Matt Cutts, publicly stated that poorly researched and misspelled content will rank poorly, and clarity should be your focus. And by readability, this means not just avoiding spelling mistakes, but making your content readable for the widest possible audience, with simple language and sentence structures.

…The Searchmetrics rankings report discovered sites appearing in the top 10 showed … content that is fairly easy to read for 13-15 year old students and up.

…By encouraging search results to have content readable to a wide audience, Google maximise their advertising revenues. If Google were to encourage complicated results that mostly appeal to a smaller demographic, such as post-graduates, it would lower Google’s general appeal and their market share. (Clarke, 2018)

Why I Now Use the Yoast SEO WordPress Plug-In

In a nutshell, the Yoast SEO WordPress plug-in helps me to write blog posts that Google will approve and index. That’s why I use it. Because Google is the greatest link between me and my desired reader base.

As I begin writing each and every blog post, the Yoast plug-in continually gives me little notices. It lets me know whether my content is SEO-friendly in various ways. It tells me if my FRES is within the acceptable 60.0 to 70.0 readability range. If not, it will show me which sentences need to be adjusted to improve that score.

Your Blog Post Can Be Less Than 500 Words

So long as your writing style matches Google’s desired FRES score, your post can be 300+ words long. Yoast also has a different way of viewing keywords. Rather than repeating your top keyword at least twice within every 100 words, Yoast wants to see it right upfront. If you include that keyword in your slug (the URL for the blog entry), at least one or more of your headings, and within your first paragraph, Yoast will usually give you a good SEO score. It’s also great to attach the keyword to an image on your blog post, too. That way, Google will certainly understand what keyword you want the post indexed under.

There are additional things you can do to improve your blog post’s SEO. Including internal links to past blog posts and external links to other relevant information will also help. The more posts you write that Yoast awards a good readability and SEO score to, the higher up your blog will land in Google’s search engine ranking.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Thailand Government Book Policy: More ASEAN Books by ASEAN Authors

Thailand Government Book Policy

Thailand Government Book Policy

Why would an author and book publisher from Canada have a strong interest in the Thailand government book policy? Well, you see, I visited (and fell in love with) Thailand back in 2016. I lived in Hua Hin for one month where I studied Thai culture and obtained a TESOL certification. I then lived in Bangkok for the next five months and taught at a wonderful private school for one term before returning home to Canada. Ever since then, I’ve known that some day I’ll visit Thailand again. But next time, I would like to visit as the author and book publisher that I am. I would love to help aspiring Thai authors produce professional books that meet your government’s standards and promote your beautiful culture at home and abroad.

Thailand Government Book Policy

I have 25 years’ experience in the North American English book publishing industry (in both the traditional and contemporary markets). I’m also the author of over 25 books that teach aspiring authors how to be successful within this industry. That said, each world region has its own unique publishing methods and characteristics. One day, I decided to research the Thailand government book policy to see if it’s similar to Canada’s. As it turns out, we have some things in common. Both our governments want to support local authors who write books that promote and educate others about the countries we live in.

I came across a presentation by Kim Chongsatitwatana titled “Thailand Publishing Industry” that was posted to the Asian Publishers Fellowship Program in Seoul (APS) website. In this presentation, Kim discusses the Thai government’s policies on promoting a “decade of reading as a national agenda” from 2009 to 2018. The goal is to educate people about ASEAN culture and society with a focus on the English language. The government also wants more ASEAN books published by ASEAN authors in general.

English Language Book Publishing for ASEAN Authors

More ASEAN Books by ASEAN Authors

More ASEAN Books by ASEAN Authors

Did you know there are self-publishing options available to you in Thailand that will allow you to publish books your government can be proud of? I will be releasing a new title in paperback format, to bookstores around the world, this coming October 15, 2018. The book is titled How to Publish a Book in the East That You Can Sell in the West. It contains some compelling research about how today’s independent authors are self-publishing and selling thousands of ebooks every year. It also provides step-by-step instructions showing aspiring authors like you how to do the same—right from the comfort of your home or office.

One chapter of this book focuses on English language editing and how to find proper English editors at a reasonable price. No matter where you live, you can easily follow (and afford!) this program. All you need is an Internet connection and a laptop with Microsoft Office on it. Here’s what some Eastern reviewers who received early review copies have to say about this book:

“The author has used the simplest words which can be read and understood by everyone. The stepwise information makes this book seamless and interesting.” ~Sheetal Maurya, Halo of Books

“What an excellent book this is.” ~Sarath Babu

And don’t let the book title fool you. You can certainly reach the western market if you choose to; but you can also focus on your own eastern market if you choose. It’s all up to you.

A Decade of Reading in Thailand

“Reading remains a fundamental activity and a first step for anyone wishing to acquire knowledge and innovate,” the Bangkok Post quoted the Publishers and Booksellers Association of Thailand (Pubat) president, Suchada Sahasakul, as saying earlier this year. “Everything starts with the act of reading. Once one has read, one can experiment and act to shape the world.”

I hope you’ll read this book so you can see your own ability to shape the world by writing and publishing your own books. Gone are the days when the world’s large corporate book publishers set the pace and direction of the entire publishing market. Today’s western indie authors are now in the driver’s seat, and it can be the same for authors in Thailand.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Make Money Online with Ebooks

Make Money Online (Book One)

Make Money Online (Book One)

Ebooks can be highly profitable digital assets for authors, online marketers, and business professionals in general. Think about it from a strictly business perspective for a moment; it’s clear an ebook is a portable business card that can be delivered instantaneously, anywhere in the world, for free or for sale, via email, blog, website, or ecommerce site.

Ebooks can be read in the comfort of one’s home or office, during a commute by train or airplane, or even when standing and waiting in line. They are easily searchable documents that can be hyperlinked to other relevant information sources (e.g., company webpages, blogs), providing even more value to readers.

Ebooks are updateable which is especially helpful to those who wish to keep their information relevant and stay on top of the dynamic Internet. With a digital asset like an ebook, you don’t have to pay storage or maintenance fees of any kind. Best of all, there are hundreds of thousands of affiliate marketers out there; they’re more than happy to help others promote and sell their digital assets all over the world. Pretty much every major ecommerce site has its own affiliate program now, and this is like having a massive sales team at your disposal without having to pay anyone an upfront salary.

Make Money Online by Providing Valuable Information

You could be in any room chatting with your family members, friends, or business colleagues. It doesn’t matter where it is or who you’re with. At some point during the conversation, a question of some sort almost always arises; what is the first thing everyone does? You each pull out your smartphone, iPad, or tablet and open the web browser to search for an answer. We all have instant access to timely information at our fingertips now, and we’re all constantly accessing it.

Make Money Online (Book Two)

Make Money Online (Book Two)

Consider this: Twenty years ago if you wanted to learn something, you’d go to the library or bookstore and pick up a book. If there was new information on a topic, it had to go through a long publication process – an average of 18 months! By the time that new information came out, it was often already outdated.

Today is very different.

We live in the Information Age. Basically, the greatest industry in the world today is the information industry. Those with access to information and the ability to distribute it the fastest are the ones who are poised to be our next millionaires and billionaires. (Singal, 2016)

Make Money Online by Connecting People in Meaningful Ways

Now let’s take that a step further. It’s not only about your ability to quickly distribute information to the masses that could potentially earn you a profit; it’s more about your ability to use that information to connect people together in meaningful ways. Intellectual property can be a priceless asset to the owners who know how to do this well.

Make Money Online (Book Three)

Make Money Online (Book Three)

In discussions with industry leaders like Seth Godin and Clay Hebert (among many others), it has become clear that we are in a Connection Economy. The connection economy rewards value created by building relationships and creating connections, rather than building assets by industrialism. This means the most valuable companies will connect buyer to seller, or consumer to content. If you don’t buy that argument, consider these facts:

1. Uber is the largest “taxi” company – yet they own no vehicles and excel at connecting riders with drivers.
2. AirBnB is the largest provider of accommodations – yet they own no real estate.
3. Facebook is the largest media company – yet they create no content.
4. Crowdfunding businesses like Kickstarter and IndiGoGo [sic] are expected to surpass venture capital for funding in 2016 – yet they have no funds to invest. (Altman, 2015)

You can create these kinds of meaningful connections through ebooks. There are umpteen unique ways for you to bond with your readers, uniting them with additional people and resources. You can write fiction or poetry to entertain them and then connect them with like-minded book club members. You can use non-fiction to educate them and recommend additional related services.

Make Money Online With Ebooks

Make Money Online (Book Four)

Make Money Online (Book Four)

There is an ebook publishing technique that many of today’s most successful independent authors (a.k.a. indie authors) are using to sell thousands of books every year. Some of these authors are earning six-figure incomes from their ever-growing online platforms. What is a “platform” you’re asking? It is a loyal readership. And that’s what the “Big Five” trade publishers—Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster—are looking for when scouting new book projects. They’ll sign the unknown indie authors with built-in audiences that can guarantee them sales before they’ll re-sign a known trade-published author with limited traction. That’s the reality of this business.

Selling physical books in an offline marketplace is different from selling digital books in an online marketplace. In the traditional offline world, authors must appeal to people such as booksellers, reviewers, and publicists to help you sell more books; but, in the online world, you’re working with mechanical algorithms and search engine optimization (SEO) to increase your exposure. This is a blessing. This is a new and highly effective way to reach the masses and earn a profit in the process. Ebooks are possibly the best way to make money online nowadays.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Six-figure Income as an Author: Truth Versus Myth

six-figure income

six-figure income … as an author

Six-figure income … as an author? Is it possible for indie authors to enjoy that level of success? The truth may surprise you as much as the myths do.

I’ve shared several case studies of successful authors both on this blog and in a recent 2018 release. Amanda Hocking, Mark Dawson, Liz Schulte, and Timothy Ellis are four impressive examples of authors who sell thousands of books. They are all using similar online tactics, and productive writing is number one in that list of activities. I’ve recently found more writers to add to this distinguished group of indie authors. Their stories are worth sharing here because they speak about the realities of building a full-time career as an author. They also bust the first two myths wide open.

Six-figure Income Myth #1: It’s Unrealistic to Expect a Six-figure Income as an Author (Especially With Non-Fiction Books)

When I first started researching author success stories like these, each one seemed to be a fiction writer. When I shared my findings with others, I was met with comments such as this one: “An important difference in Fiction Writing as opposed to non-fiction — Readers buy for entertainment, not to solve a problem, so you can successfully sell multiple products to the same reader pool.” Such a comment suggests it’s somehow easier to sell multiple fictional products to a single readership than it is to sell multiple non-fiction books—that it’s easier to build one’s readership based on entertainment genres rather than self-help/problem-solving genres.

I received a similar comment from a local “author marketing consultant” soon after: “Our particular audience is business (in many ways a tougher market than fiction) and business types rarely write more than one book. … Writing a book and getting it published are the easier parts. Making enough money to live on or even to cover the time invested in the writing of the book, let alone make a significant profit on book sales is extremely difficult.“ Extremely difficult? That didn’t sit well with me at all, so I went in search of a non-fiction success story. And guess what? I’ve since found many. Steve Scott, Joanna Penn, and Jeff Haden are just three examples.

Six-figure Income Myth #2: Success Will Strike Suddenly, Like a Lightning Bolt

I highly recommend you read a transcribed podcast from The Creative Penn blog titled The Motivation Myth. How High Achievers Really Set Themselves Up To Win with Jeff Haden. During this interview, authors Joanna Penn and Jeff Haden discuss what it really takes to make a living from writing. They provide truly helpful and honest advice about how one can transition into a full-time author. Here’s a brief excerpt from that webpage:

Here’s the thing. When people ask me about side hustles and keeping full-time jobs, if you’re going to do that, the first thing you have to do is say, “I will be the best at my full-time job of anyone there.”

Because typically what happens is your attention starts to drift and you slide in a few things during your regular work time and you’re focused on other stuff. And you owe better to your employer, you owe better to yourself and I just think it’s a poor way to start.

So I worked really, really hard at my job which was good but then I worked every night. I worked most weekends. And I just I tried to shorten that cycle because there’s a certain amount of time it’s going to take on your side hustle for you to build it up to where you can make that your real hustle.

…I’m lucky enough now that I get to meet some really, really successful people and talk to them about how they got there. None of them ever describe this little lightning bolt moment or “I hacked my way to success” or I found this shortcut that got me there. Every one of them worked harder than everyone else around them and they had a goal, they figured out how they were going to get there.

Jeff Haden did the work: the “side hustle,” as he calls it. He worked harder than anyone else and was able to make writing his full-time job within one year. For Joanna Penn, it took five years to transition to a full-time writer. It took another four to earn six figures. Joanna graciously shares her exact timeline in this blog post.

Six-figure Income Truth #1: It Takes Time and Commitment

That’s the reality of this successful book publishing formula. It takes time and commitment. There are zero shortcuts to a six-figure income for authors. But if you’re willing to do the necessary work until, then you’ll see the success you desire. It’s possible for both fiction and non-fiction writers. In fact, I’m willing to bet it’s even possible for poetry writers.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Poetry Books Can Sell Like Fiction and Non-Fiction

poetry books

poetry books

Poetry books can be sold online using the same methods authors use to sell fiction and non-fiction books. The best way to sell books nowadays is to utilize the power of search engine optimization (SEO). What is SEO? SEO refers to the process of increasing your website’s ranking on search engines such as Google. You can increase your ranking by improving the quantity and quality of traffic to your website—that is, the number of relevant visitors who click on your website.

Poetry Books Can Be Sold Online Using Keywords

poetry books

poetry books

You can reach your target market of poetry readers using the power of keywords. It’s the same process for poetry books as it is for fiction and non-fiction. If you want to successfully sell any books online using SEO, you need think things through. Sit down and create a list of all the possible keywords related to the type of poetry you’re promoting. Once you come up with a large enough list, test all those keywords using actual search traffic data to determine which ones will be most useful for you.

Poetry Books About Anything

There is a market for poetry books about everything and anything. You can find some great ideas in a post titled 4 Unique Ways to Make Money Online Writing Poetry on the ThinkWritten.com website. Some great example markets you can target with your poetry books are:

  • people who need poems for special occasions such as anniversaries, birthdays, or holidays
  • people looking for poetry to use for unique displays, gifts, or artwork

When you think of it in those terms, you may quickly come to see that your poetry audience is much larger than simply people who read poetry for the sake of poetry. Does that make sense? There is as much of a market and need for poetry as there is for fiction and non-fiction. It’s simply a matter of learning how to effectively reach your target market: How to Publish and Sell Poetry [An Excerpt].

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



3 Ways Authors Can Use LinkedIn to Promote Books

LinkedIn

LinkedIn

LinkedIn is a great place to sell books … if you do it the right way. I’ve received several emails via LinkedIn over the years from newly self-published authors who were advertising their books, trying to convince me to buy them. If you’re one of these authors, I genuinely applaud you for taking that important step toward self-promotion. That said, I’d like to share with you a more effective approach that will bring you more success in the future.

As the largest business networking site in the world, and the 13th largest social media site overall, LinkedIn acts as an online resume where you can highlight your expertise within your field. It is also a fantastic place to showcase your book. Don’t push people too hard here, though. For example, unsolicited email requests to buy your book are a no-no on this site. Build your audience gradually with relevant and informative posts.

Use the Publications Section on LinkedIn

Using a section of LinkedIn called Publications, you can link your profile directly to your book’s ecommerce storefront on Barnes & Noble, Baker & Taylor, Kobo, or even Amazon to promote it in an unobtrusive way. This is a great way to appeal to the audience that is already interested in you and your book. They’ve already chosen to visit your profile on their own. So, why not provide a link to where they can buy your book?

Join Groups on LinkedIn

On LinkedIn, you can join groups that are related to your field. You can share book excerpts or blog entries with other members of these groups. It’s a great way to drive more traffic to your blog entries—traffic in the form of people who have already shown an interest in your topic by virtue of the LinkedIn group you met them in. They may send you a connection request and eventually buy your book via the Publications section on your profile page.

Be Interactive and Professional on LinkedIn

Build your audience gradually by posting relevant and informative blog entries twice a week to groups that are interested in your topic matter. Only occasionally post them as status updates directly from your profile page. Engage in conversations with those who post comments to your blog entries and status updates. Let your audience get to know you by replying to their posts and answering their questions. Then let the rest of it happen organically. Always be professional.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.




The 4 Fundamentals of Modern Marketing

Modern marketing offers several opportunities that weren’t available even a decade ago. In this modern world of virtual office environments and cloud computing, you can sell just about anything online; this opens you and your company up to a worldwide audience, no matter where you’re starting from. The Internet is the great equalizer. Webpages are the new storefronts. Money is less necessary to make those storefronts appealing to potential customers than creativity is, but four fundamentals remain.

Modern marketing

Modern marketing

Modern Marketing Understands Top-of-Mind Awareness

Just as it is for businesses inside a traditional shopping mall, your target market is a fluid and ever-changing stream of old and new customers. You need to stay in front of them. Why? So that, when they’re ready to buy what you’re selling, they’ll recall your company ahead of all the others. In the world of advertising, sales, and marketing, this is known as creating top-of-mind awareness.

Some of the traditional ways that businesses create top-of-mind awareness are to place regular ads on television, radio, and billboards, or in print media outlets such as magazines and newspapers. Repetition is the key to success in any advertising campaign, and this can get pretty expensive in these traditional arenas. We’re talking hundreds, maybe even thousands, of dollars per month to run enough ads to achieve top-of-mind awareness with the general public, depending on how large a trading area you’re trying to reach. Luckily, there is a virtually free online alternative known as blogging that utilizes the power of keywords to draw people in from anywhere in the world that has Internet access; there is also the benefit of free social media websites to super-charge those blogging campaigns.

Modern Marketing is Cost-Effective and Unobtrusive

In addition to cost-effectiveness, possibly the greatest benefit to blogging and social media marketing is that these are unobtrusive forms of advertising. Traditional advertising methods (e.g., print media, television, radio, and billboards) try their best to “interrupt” customers into noticing them. Blogging appeals to the audience that is already in the market for your products and services. No need to try to interrupt anyone to gain his or her interest; if he or she is typing those keywords into a search engine to try to find you, it’s because he or she is already interested in what you have to offer. All you have to do is to be there in the top organic search engine results. And voilà! You’ve got your prospective customer’s attention and hopefully some new business to go with it.

Modern Marketing Uses an Attractive, Accessible Storefront

All your blogging and social media marketing efforts will be profitless unless you’re using those vehicles to consistently redirect people to the webpage where they can buy your product or service. We live in an “instant soup” society filled with customers that want quick and easy solutions to their problems. So, make it quick and easy for them to find the place to buy from you once they’ve read that compelling blog post or viewed that interesting tweet on Twitter. And make the page so attractive, they’ll want your book, product, or service even more.

Modern Marketing Includes Convenient, User-friendly Purchase Options

Some people are more comfortable with online shopping than others are. One customer may want to pay for a purchase using PayPal. Another will prefer to pay via the credit card of their choice. And there are still those individuals who would really appreciate an old-fashioned “pay by cheque or money order” option. As such, the more purchase options you can provide, the more convenient and user-friendly your online storefront will appear. It’s the equivalent of casting a much wider net to catch a greater variety of fish.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.