Category Archives: Email Marketing

The Author’s Gold Rush: How to Harvest a Bountiful Crop Repeatedly

In book one of this trilogy, The Author’s Money Tree, you learned how to plant, grow, and harvest a bountiful readership. Book two, The Author’s Gold Rush, is a simple business system that can be repeated daily. You can use it to harvest that same crop again and again with ease.

The Author's Gold Rush: Available soon through Amazon’s Kindle, Kobo, and E-Sentral!

The Author’s Gold Rush: NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral!

Information is Your Gold Rush

As we discussed earlier, you could be in any room chatting with your family members, friends, or business colleagues. It doesn’t matter where it is or who you’re with. At some point during the conversation, a question of some sort almost always arises; what’s the first thing everyone does? You each pull out your smartphone, iPad, or tablet and open the web browser to search for an answer to that question. We all have instant access to timely information at our fingertips now, and we’re all constantly accessing it.

People are looking for your information online, all over the world. Non-fiction authors and subject matter experts (SMEs) need only share that same information with a growing number of readers. Hook them by offering them something of value that makes them want more, and they’ll be your fan for life. I’ll show you how two authors are growing their readerships by directing new traffic to their backlist books.

Entertainment is Your Gold Rush

This system can work just as well for authors of fiction and poetry as it does for SMEs. Why? Because people are constantly searching for sources of entertainment, inspiration, and tribute online, too. The world is filled with voracious readers looking for a great book series to escape with in their spare time. There are just as many others looking for the perfect poem to eulogize a loved one or motivate a team.

But what good is any of this if no one can find it? Perhaps, this is your current predicament. Maybe you’ve already written and published a few books online that aren’t getting any traction whatsoever. You’re lost like a needle in a haystack. This system will ensure new readers are consistently finding all your books and your blog. It will help you grow your readership and subscriber base even larger, even faster—like adding lighter fluid to the fire you started in book one.

Relationships are Your Gold Rush

What you do with the readers who find you is the most important step of them all. When you personalize their experience with you and your books, they’ll be your followers for life. I’ll show you how one of today’s top independent authors continues to harvest the same crop of fans again and again by using them as beta readers to help him improve upcoming book launches.

To build a lasting relationship with anyone, you must first build the trust between you. When they see you as an authority on the answers or entertainment they seek online, they’ll begin to follow you. When they see you as a person they can relate to who truly cares about them as a subscriber and fan, they’ll begin to view you as a trusted friend. How you think about them while you’re writing for them will make a world of difference to your results.

The Author’s Holy Trinity of Profit Trilogy

Action
The Author’s Money Tree: How to Grow a
Bountiful Readership Organically

Thought

The Author’s Gold Rush: How to Harvest a
Bountiful Crop Repeatedly

Faith

The Author’s Magic Key: How to Stay on Track and
Keep the Faith

Related reading: [Email Marketing] T-Shaped Marketing for Authors

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[Email Marketing] T-Shaped Marketing for Authors

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

In an earlier blog post, I discussed the concept of T-shaped marketing and how today’s authors are using it to sell more books online. To briefly recap, your deep knowledge/ability (the stem of the T) is the content you’ve written about in your book(s) whereas the flat, horizontal part at the top represents the various other creative and analytical skills you can learn to best utilize the Internet in selling your book(s). Email marketing is one of the skills you can learn and use as part of your T-shaped marketing plan.

Books are perfect for email marketing. They go hand in hand. Why? Because email marketing is all about sharing, promoting, and selling information … and a book is an information product.

Here is a fantastic resource regarding email marketing (e.g., finding your perfect niche, setting up your opt-in page, getting email addresses, auto-responders, campaigns, statistics, you name it): The Circle of Profit by Anik Singal. It is a free .PDF that you can download, and it contains all the information you will ever need regarding how to run a successful email marketing business. I’ve read it three times, myself. I get something new out of it every time. That’s how detailed it is.

CLICK HERE TO BUY IT NOW!

After reading this book, I adopted email marketing as part of my overall T-shaped marketing strategy. I think you should, too. And I’ll tell you why with this excerpt from Anik’s book:

Who do you trust more: a friend or a stranger? The answer is obvious: Your friend. And when your email list subscribers start seeing you more as a friend than some random person sending them emails, you’ll get the best response.

Email marketing allows you to reach people in a more direct and personal way than most other kinds of advertising and publicity can. This is your opportunity to really engage with your readers. Become their friend by letting them know a little more about you, the person, rather than just advertising your book(s) to them in an impersonal way. Spend some time getting to know them a little better, too, by replying to their emailed questions with thoughtful answers.

The readers who know and trust you will be your most responsive buyers each and every time you contact them to announce a new book. But this trust must be earned over time by providing quality, valuable content to your subscribers on a consistent basis so they stay engaged with you over the long term. Always remember there are no easy or quick fixes in the world of book sales and marketing.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.