Category Archives: Ebooks

[Ebook Conversion Sale!] Improve Your Sales on Amazon

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

Just a quick reminder of Polished Publishing Group (PPG)’s ebook conversion services and why it’s so important to convert your paperbacks and hardcovers into a .MOBI ebook for sale on Amazon’s Kindle.

A little while ago, I posted a blog entry titled 3 Ways an Author Central Page Can Spike Your Ranking on Amazon. In this post, I talked about the fact that PPG cannot create an author page for you on Amazon. If we could, we would. But according to Amazon’s rules, authors must create their own author pages and then “claim” their own book(s) to those pages in order for them to display properly.

It’s always a great idea to offer your potential and current readers their choice between a physical book (e.g., paperback, hardcover) and ebook version of your title on your Author Central page. And it’s an even better idea to upload them at different times for all the reasons discussed in the above blog post.

If you currently only have a physical book published right now, we can help you convert the final print-ready .PDF or Word.doc file for that book to a .MOBI ebook for you.




In fact, we’ll do even better than that for you this month…

Click here to order your conversion package before November 1, 2017, and we’ll convert TWO ebook formats for you for the price of only one: a .MOBI (Amazon’s Kindle ebook format) and an .EPUB (Kobo’s ebook format).

We’ll even send you some helpful tips on how to upload the files to each platform so you can reach a broader audience through both.

It doesn’t matter to us where/who you published your paperbacks/hardcovers through. If you can provide us with the final print-ready .PDF or Word.doc file for your book, we can help. Click here to order your conversion package before November 1, 2017.

* * *   * * *   * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Three Ways an Author Central Page Can Spike Your Ranking on Amazon

Kim Staflund’s Author Central page can be found here: https://www.amazon.com/Kim-Staflund/e/B0733M2PZV/

You may have been browsing Amazon.com’s bookstore recently, and you may have come across author pages that group together all of an author’s books in one place along with his or her photo(s) and biography. If you’re wondering how you can set up a page like this for yourself and how it can help to spike your overall ranking on Amazon, keep reading. Here’s what you need to know.

You Must Create Your Own Author Central Page and “Claim” Your Books to That Page

Whether you have a publisher (such as PPG) that is publishing your books worldwide for you or you’re self-publishing your own ebooks to Amazon’s Kindle by yourself, Amazon won’t automatically group all your books together—nor will Amazon allow your publisher to do it on your behalf because the company prefers to work directly with individual authors. What you must do is sign up to create your own Author Central Page; and, once that process is complete, you must contact them again to “claim” each of the books you want added to your page by sending them a list of the ISBNs (or ASINs) and titles of those books.

Your Author Ranking is Important to Your Overall Success Online

In many ways, online book sales and marketing works differently than traditional book sales and marketing does. In the traditional world, you’re trying to appeal to people (e.g., publicists, book reviewers, booksellers) to help you promote your book(s) to the masses. But, in the online world, you’re goal is to get your webpage indexed via computerized processes—algorithms. It’s all about effectively “pinging” a search engine’s algorithm in order to rank higher and higher in its search results which, much like a successful publicity campaign, will increase your page’s exposure. More exposure generally equates to more sales over time. It’s a numbers game.




Each one of your books on Amazon’s website has its own individual webpage ranking, and that ranking is based primarily on how many copies of the book have been sold. But there are other factors that can affect ranking such as publishing frequency, association with other bestselling books via the “Customers who bought this item also bought” section of the page, and one’s Author Central page … to name only three (algorithms are elusive creatures).

Three Ways an Author Central Page Can Spike Your Ranking on Amazon

Once your page is officially set up (which should only take a day or two … they’re pretty fast), the fun begins! Now you can create an author bio for yourself, upload author photos and promotional videos, include your upcoming events, and add the really simple syndication (RSS) feed from your WordPress blog to share teasers of your latest blog posts with an extended audience. Doing so can help to spike your ranking on Amazon in these three ways:

1. The very act of creating an Author Central page—and adding those first one or two books, author photos, events, and/or videos—automatically spikes your overall author ranking on Amazon. I found it to be quite a significant spike (400,000+ points on the author ranking scale!), so they’ve obviously built this into their algorithm to encourage more and more authors to do it.

2. Each subsequent update of any kind pings Amazon’s algorithm and increases your ranking again; albeit, in my experience, it’s not as significant a boost in ranking as the first time around. But here’s some great news: much like it is with all blogs and online publications, each time your RSS feed adds another entry to your author page, it not only pings Amazon. It also tells other search engines (e.g., Google, Yahoo, Bing, Baidu) that this particular Amazon page has received another relevant update which gets it re-indexed with all of them. (It goes without saying, but I’ll say it anyway, that an RSS backlink like this on a high-traffic website such as Amazon is also great for your blog’s SEO.)

3. Last but not least, a high-ranking Author Central page can help to boost the ranking of every book associated with it. If someone buys one of your books and really likes it, he or she won’t have to go far to find all the other books published by you. They will all be listed together, making it much easier to find and buy. The more books people buy and subsequently review for you on Amazon, the higher up your overall ranking will go.




The key is to maintain this pace. Keep it going. Keep updating your Author Central page in various ways … new books, new pictures, new events, new videos, new posts via your RSS feed. You can build on the last increase in your ranking by adding a new update quickly. But if you stop for extended periods of time, it will all slide back down again. Pretty soon, you’ll be so low on the totem pole that it will take a lot of work to climb back up to the top. So, be sure to keep your momentum going by continually updating your page at least once per week if not more. That’s the key to success in the world of algorithms and online selling.

Not All Amazon Regions Currently Offer Author Central Pages … and the Ones That Do Don’t Offer All the Same Features as Amazon.com

As of today’s date, there are only five regions in the world that offer Author Central pages and you must set up each one separately from the rest: the USA, UK, Germany, France, and Japan. I’ve also found that only the USA page allows for links to RSS feeds, but I’m hopeful the other regions will begin to see the benefit of this and add it to their platforms over time.

* * *   * * *   * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

What if you could sell 1,000 copies of your book every month?

CLICK HERE TO BUY IT NOW!

What if you could sell 1,000 copies of your book every month? How about 3,000? Or even more?

I’ll be the first to admit that I used to think the likelihood of this was quite low. But I’ve done some research, this past year, and I’ve come across quite a few teachers who have shown me just how possible this truly is. Now I’m going to share their teachings with you, and I’ll begin with this short excerpt from the first book of my new mini ebook series titled Book Publishing Shortcuts for Online Marketers | Six Weeks to Creating a Book Series that Earns Passive Income from Several Sources:

…one evening, while I was researching bestselling strategies for authors, I came across an online Forbes article by J. McGregor (McGregor, J. 2017) titled “Amazon Pays $450,000 A Year To This Self-Published Writer.” That began to shift my thinking. It was an eye-opening piece about a highly successful UK author named Mark Dawson and how he sells massive quantities of books online. Following that, I attended a conference in Columbia, Missouri, where I met a US author named Liz Schulte who also earns a six-figure income selling her books online. A while later, I met an Aussie author named Timothy Ellis through an online Q&A site called Quora (Ellis, T. 2017, July), and he willingly shared his personal formula for selling a minimum of 3,000 books online every single month. (You can read more about these authors in this post from the PPG Publisher’s Blog.)

These three authors write fiction. So, I went in search of a non-fiction success story to confirm for myself that this strategy can work for everyone and every type of book—not only fictional novels. With a quick Google search, I easily found a post on The Creative Penn blog about a non-fiction author named Steve Scott (Penn, J. 2014). He, too, appears to be using this “rapid release” publishing method in conjunction with various other strategies, some of which will be discussed within this ebook series. (You can read more about Steve’s story in this post from the PPG Publisher’s Blog.)

Pre-order your copy today!

You may be wondering to yourself how they do it. What is the strategy? After quite a lot of research, I can tell you that, while they each have a unique relationship with their respective readers, there are two qualities they all share. And these are the two qualities that allow them all to sell the equivalent of thousands of books per month.

If you’re interested in learning more, then I highly recommend you pick up a copy of each mini ebook within my new series titled Book Publishing Shortcuts for Online Marketers | Six Weeks to Creating a Book Series that Earns Passive Income from Several Sources. Inside these books, I talk in detail about the two techniques each of these authors use to sell their books … plus a few more I’ve learned along the way while studying how Amazon’s and Google’s algorithms work.

The first book in the series is available for sale now. The remaining three are all available for back order. Order them today. Read them in full. Learn these strategies because they may just help you to improve your own sales in ways you never dreamed were possible before.




* * *    * * *    * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

[eLearning Industry] The Virtues Of eBooks And Audiobooks In eLearning

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

This post first appeared on the eLearning Industry website in June 2017 here: The Virtues Of eBooks And Audiobooks In eLearning.

 * * *   * * *   * * * 

When it comes to the types of information products you can provide as free eLearning tools to prospective students, an eBook (such as a .PDF, .MOBI, or .EPUB) is a great option. In fact, so is an audiobook. Never limit yourself to one format over another, because each has its own unique advantage.

eBooks And Audiobooks In eLearning: The Advantages Of Each One

Everyone learns in a different way. Some people are more visual eLearners who prefer to savor and digest the text in front of them, at their own pace, in the quiet comfort of their favorite learning space. An eBook not only allows them to do this, but it also allows them to go back and review what they’ve read, to give it further thought later on.

CLICK HERE TO BUY IT NOW!

And then there are the people who spend so much time commuting by car on a daily basis—whether they’re driving to work, or taking the kids to and from their extracurricular activities after school—that they’re left with little spare time for any kind of “traditional” reading at the end of each day. They still want to better themselves as much as the visual eLearners do, but what can they possibly do? Audiobooks are the perfect eLearning tool for this group.

As a book publisher and sales coach for authors, I train aspiring and established authors, e-teachers, and various other internet marketers about everything related to book writing, publishing, sales, and marketing so they can achieve the best possible results in all areas of this business. My advice to them all is that each and every information product has its own merits, and it’s therefore wise to utilize them all whenever you can. If you cast a wider net, you may just catch more fish and help even more people than you could have with only one format.

CLICK HERE TO BUY IT NOW!

2 Examples Of Educational Guides For Authors

Below are a couple of excerpts from one of my most recent educational guides for authors. I’m including them here simply to show you the unique features and benefits of these 2 eLearning formats:

Example 1: A Non-Fiction eBook For Cooking

This is the promotional content (a.k.a. elevator pitch) for a non-fiction eBook cookbook:

When only a choice dessert made from the finest ingredients will do, you need The Cheesecake Doctrine. Now a wide variety of cheesecake recipes from all around the world are quickly searchable and at your fingertips, on every digital device from your smartphone to your tablet or computer desktop, in this easy-to-use .EPUB cookbook. Extraordinary delights await you from chocolate cheesecake and unbaked cherry cheesecake to an appealing variety of gluten-free treats. Why wait? Download your copy right now and impress your guests tonight!

Example 2: An “Inspirational Novella” Audiobook

Whereas the elevator pitch for an “inspirational novella” audiobook might sound more like this:

Based on a true story about the author’s own battles to overcome incredible odds and build a successful health supplement business from humble beginnings as an underprivileged orphan, this is the ultimate in inspirational audiobooks. Are you tired of “the nine to five grind” of the standard workday? Would you love to enjoy more success in all areas of your life, particularly with money? Now you can learn the financial success formula described in this book from someone who understands, firsthand, what it is to struggle and succeed.

Whether you’re listening at work, during a jog, on a plane, or in the car, you’ll enjoy this inspirational novella so much more with its studio narrated voice-overs and professional music scoring that allows you to truly feel the experience and emotion of the story The Path Less Worn. Download this audiobook now so you have it ready when the inspiration hits. You’ll be so glad you did.

CLICK HERE TO BUY IT NOW!

Offering Your Students eBooks And Audiobooks In eLearning

Through these two examples, you can clearly see the respective benefits of each format. Wouldn’t it be wonderful if you could offer your free eLearning tool to your prospective students in both formats, so they could choose which one works best for them? Do you see how helpful this could be? At the end of the day, it’s quite simple to convert an eBook to an audiobook using the services of a platform like ACX.

When it comes to the types of information products you can provide as free eLearning tools to your prospective students, an eBook (such as a .PDF, .MOBI, or .EPUB) is a great option for sure. In fact, so is an audiobook. You should never limit yourself to one format over another because each has its own unique advantage that can help you to reach more people.

* * *    * * *    * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.



A Non-Fiction Self-Published Author Success Story with Ryan Biddulph

Ryan Biddulph, Bestselling Non-Fiction Author on Amazon

4 measly eBooks.

In 4 months.

I was floored.

After becoming overwhelmed with a sense of excitement about writing and self-publishing my first eBook, I failed miserably.

A good friend nudged me to write an eBook. I had resisted my own inner pull and advice from friends for years.

I bought a domain, churned out the eBook and sold 1 each month before I trashed my site and eBook in a fit of complete frustration, anger and anguish.

3 years later I have written and self-published 126 bite-sized non-fiction eBooks. A few of my eBooks became Amazon best sellers. I even ghost wrote an Amazon best selling ebook which netted tens of thousands of dollars in sales.

How did I make the transition from struggling self publisher to rocking self-publishing machine?

I followed a few basic steps to right myself.

1: I Got Clear on Why I Wrote and Self-Published eBooks

I honestly saw my first eBook launch for what it was: I primarily wanted to make quick money.

I did self-publish a helpful eBook. I also chose a relatively unknown platform through which I sold the eBook.

I was heavily focused on getting profits so I gave little thought to the eBook title, my marketing strategy and the problem I solved through the eBook.

Worst of all, I had no specific reader in mind before I brainstormed, outlined and wrote the eBook.

I learned my lesson for the Blogging From Paradise eBook series. I wrote these eBooks mainly because I enjoyed writing. I also visualized a specific reader in mind before contemplating eBook titles and outlines.

Get hyper clear on why you want to be a self-published author. Tie the reason to something fun and freeing. Get your energy right to build your self-publishing campaign on a solid foundation.




2: I Wrote What I Knew

I’ve had self-publishing success by writing 6,000 to 15,000 word, short and punchy reads on topics I know inside-out. I address specific problems suffered by my blog readers to match my passion and know-how with reader pain points.

Unless you are writing an in-depth, heavily researched eBook I suggest you cover familiar topics to confidently self-publish eBooks.

My creative process: I brainstorm eBook titles based on reader problems, create titles solutions to address those problems, outline eBooks and write the eBook chapter by chapter.

CLICK HERE TO BUY IT NOW

3: I Became Comfortable Writing in My Distinct Voice

Purists may cringe after reading my blog posts and eBooks.

I am not a polished author.

But I also have circled the globe over the past 6 years as a world traveling blogger and Amazon bestselling author.

I feel comfortable writing how Ryan Biddulph writes. Even if this means turning off writing purists.

My eBook How to Find Your Writing Voice is the top ranked eBook from its category on all of Amazon.

All 49 customer reviews are 5 star reviews because I give readers permission to write best sellers on Amazon in their own unique, authentic voice, even if this writing style is unpolished.

Write 1000 words daily in a Word document for practice. Trash the document after you reach your daily word count. Feel comfortable with your writing style. Position yourself for a successful non-fiction self-publishing career.

4: I Found My Niche

My readers would become bored reading a 30,000 word eBook on blogging.

They prefer a 6,000 to 15,000 word pillar style blog post masquerading as a pillar style post.

My readers also enjoy shopping from a wide range of eBooks on a variety of blogging and travel-themed topics.

I wrote 126 eBooks to follow James Altucher’s advice: “The best way to promote your current book is to write your next eBook.”




5: I Built a Community

Struggling self-publishing authors tend to worry about how or where to find readers.

I decided to embody this quote well before I considered self-publishing.

“The wealthiest people on earth look for and build networks. Everyone else looks for work.” ~ Robert Kiyosaki

I patiently and persistently built a friend network of blogging tips and travel bloggers by promoting them, endorsing them and featuring them on my blog.

My patience paid off.

Since I looked for and built a friend network my blogging buddies help to build momentum behind my eBook promotional blitzes. Many of my blogging buddies purchase and review my eBooks too.

Build your readership by promoting top authors in your writing niche. If you are an author blogger, promote top bloggers in your niche. Co-promote one another to build large, loyal, supportive communities.

CLICK HERE TO BUY IT NOW

6: I Built a Blog and Email List

I helped people with their blogging problems through my blog.

I built strong bonds with my readers through my email list.

My readers expect a helpful blogging eBook delivered to their email inbox every other Friday.

Start blogging through a self-hosted WordPress blog.

Grow your email list to stay in touch with your readers.

Use these 2 tools to help folks for free and to announce new eBook releases.

7: I Used Free Promotions to Boost Sales and Reviews

I sometimes use free promotions to increase eBook sales and reviews.

Giving eBooks away gratis is a generous way to increase your exposure.

Create a buzz around your eBooks by giving your creations away for free on the release date.

8: I Created Authentic, Rough and Ready eBook Covers

When I think of how much money I paid to design my eBook covers I have probably spent more than James Patterson, Lee Child and George R.R. Martin combined.

I personally photographed every one of my eBook cover backgrounds in exotic places like Fiji, Bali, Thailand and Costa Rica. Add up my plane ticket costs and you quickly see what I mean.

I chose to be ruthlessly particular in all things branding. The Blogging From Paradise logo graces all of my eBook covers. Factor in my pictures from paradise and you have an authentic experience for any of my eBook readers.

These rough and ready, simple, clean covers deviate from normal eBook cover design but I always intended to differentiate myself and my brand from the average eBook author.

CLICK HERE TO BUY IT NOW

My #1 Piece of Advice for Aspiring Self-Publishers

You need to love writing to get through the ups and downs of being a self-publishing author.

If you feel passionate about self-publishing an eBook write 1000 words or more daily for practice. Make writing as habitual to you as breathing.

Have fun writing. Even if you’re a non-fiction author let your imagination run wild. Develop a daily writing habit.

Hone your skills, enjoy the ride, build your reader base and you too can become a successful non-fiction writer.

Amazon eBook Author Page: https://www.amazon.com/Ryan-Biddulph/e/B00MWC59RS/

Website: https://www.bloggingfromparadise.com/

© Ryan Biddulph 2017

T-Shaped Marketing for Authors | Exclusive Kindle Edition

It’s FREE worldwide for five days on Amazon’s group of sites:
https://www.amazon.com/dp/B06XRJZCCX
Download your copy TODAY!

It’s FREE worldwide for five days on Amazon’s group of sites: https://www.amazon.com/dp/B06XRJZCCX. Download your copy TODAY!

T-Shaped Marketing for Authors. The New Way to Sell Books.

Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions of people doing the same thing as you’re doing online, you’ve got to be Internet savvy to a degree. You’ve got to figure out a way to stand out among the rest by combining analytical and creative skills together. I’m talking about T-shaped marketing.

Co-founder of Moz, Rand Fishkin (2013), provides this succinct description of T-shaped marketing on his company’s blog:

“T-Shaped basically refers to having a light level of knowledge in a broad
array of skills, and deep knowledge/ability in a single one (or a few).”

In other words, your deep knowledge/ability—the stem of the T—is the content you’ve written about in your book(s). The flat, horizontal part at the top represents the various creative and analytical skills you can learn to best utilize the Internet in selling your book(s).

Some of today’s most recognized companies used their own unique T-shaped marketing strategies (also referred to as “growth hacking”) to build their businesses quickly when little or no venture capital was available to them: Airbnb used some shrewd background coding to hack the Craigslist platform to boost its own site’s user experience; PayPal grew quickly by paying early users for referrals; and Dropbox used a strategy similar to PayPal’s by giving early users extra storage for referrals. These tactics piggybacked their other online efforts (e.g., SEO, PPC) to supercharge each company’s scalability, hence the term “growth hacking.”

Authors can do the same. They can use T-shaped marketing to their advantage, and many of today’s most successful online authors already do. Each ebook in this series will focus on one particular T-shaped marketing avenue so authors can learn to utilize several customized strategies:

* Online (paid) and Offline (unpaid) Book Reviews | Advertising vs. Publicity
* Email Marketing
* Advertorials and Blogging
* Content Syndication and Guest blogging
* HTML Coding for Beginners
* Mobile Marketing
* Pay-per-click (PPC) Advertising
* Search engine optimization SEO
* Social Marketing
* Video Marketing
* And the list goes on!




Authors are entrepreneurs, and T-shaped marketing is every entrepreneur’s friend. The top authors move more books by getting in front of their customers and communicating with them in a clear and consistent manner; and they do this by virtue of social media marketing, blogging, book reviews, email marketing, publicity/media tours, and all the other T-shaped marketing strategies we’ll be discussing. They do what’s necessary to make themselves stand out among all the rest for their particular genres, just as business people do with traditional companies.

The good news is it’s possible! There are examples right before your eyes—right inside these mini ebooks—of successful authors who have used T-shaped marketing to sell THOUSANDS and THOUSANDS of books. You can use T-shaped marketing like a pro, too. I’ll show you how.

book reviews, email marketing, publicity/media tours, and all the other T-shaped marketing strategies we’ll be discussing. They do what’s necessary to make themselves stand out among all the rest for their particular genres, just as business people do with traditional companies.

The good news is it’s possible! There are examples right before your eyes—right inside these mini ebooks—of successful authors who have used T-shaped marketing to sell THOUSANDS and THOUSANDS of books. You can use T-shaped marketing like a pro, too. I’ll show you how.

3 Ways Introverted Authors Can Sell Thousands of Books

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

Many authors out there lean a little more toward the introverted side of the personality spectrum; but don’t mistake their introversion for shyness or social awkwardness because these are all different things. Most love people and socializing. What separates them from the extroverts is simply that they expend energy in the same social situations that fill the extroverts up, and they rejuvenate their reserves when they’re alone. Writing is a favourite rejuvenation pastime for many introverts; and, believe it or not, that can be an advantage when it comes to the T-shaped book sales and marketing methods many authors are now using to sell thousands of books each year.

What is T-Shaped Marketing?

Possibly one of the most succinct descriptions of T-shaped marketing was written by Rand Fishkin and posted on the Moz blog along with a useful diagram: “T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few). This model may not seem particularly remarkable or unique, but it carries qualities that are essential to great marketing teams. … By having multiple overlapping T-shapes, a marketing team can invent and evolve remarkably unique and powerful solutions to problems.”

Now let’s take this description and apply it to authors. Basically, the stem of the T (the deep knowledge) refers to an author’s genre and the content of his or her book(s). The horizontal part at the top represents all the other creative and analytical skills the author can learn in order to sell more books online. The good news is many of these skills require prolific writing—something that already comes quite naturally to most introverts. Just how powerful are these tools in the hands of an author? You may be pleasantly surprised when you read the below three real-world success stories.

CLICK HERE TO BUY IT NOW!

1. This UK Author’s T-Shape Combines Social Media Marketing with Email Marketing:

Email marketing goes hand in hand with books much like writing goes hand in hand with an introvert. Why? It’s because this type of marketing is about promoting, sharing, and selling information. And that’s exactly what a book is—an information product.
 
All you have to do is Google the name “Mark Dawson” and you’ll likely come across a Forbes article titled “Amazon Pays $450,000 A Year To This Self-Published Writer.” It’s an enlightening read. After a disappointing go at trade publishing that resulted in meagre sales of his first book, this author decided to take matters into his own hands and become an entrepreneurial self-publisher for every other book that followed.
 
Through some trial and error, Mark learned how to significantly scale his readership and book sales. He grew his email subscriber list organically by replying to each and every message he received from his readers—the compliments and the criticisms—so he could build a rapport with each and every one of them. As a result, back in 2015, he already had 15,000 subscribers that converted to “near guaranteed sales” (his words) every time he sent out a mass email to announce a new book in the series. According to the Forbes article, another effective tool Mark combines with email marketing “…is Facebook advertising. Dawson is pumping $370 a day into Facebook advertising and he’s receiving double that in return on investment.”

CLICK HERE TO BUY IT NOW!

2. This US Author’s T-Shape Combines Cross Promotion with Anthologies:

Liz Schulte is a self-published author with more than 20 mystery and paranormal romance novels, short stories, and audiobooks to her credit. Much like Mark Dawson, she is earning a six-figure income marketing and selling her books online; and she does it through a combination of prolific writing and clever cross promotion.

Where some authors may view their competition as “the enemy” to be avoided, Liz viewed hers as an opportunity for shared success. She partnered with several authors within her genre, and this group now cross promotes each other’s front and back list titles through their respective subscriber lists, newsletters, and blogs. What a treat for all their readers who now have that many more great books to choose from—not to mention the added bonus for each of these authors who have basically quadrupled their individual readerships through the partnership.
 
Not only does Liz write and publish multiple books every year to keep her fans engaged, but she is also one of several authors who contribute one story each to an anthology within their genre. This is yet another clever form of cross promotion that can be used to plug upcoming books to an extended audience while producing incremental revenue.

CLICK HERE TO BUY IT NOW!

3. This Aussie Author’s T-Shape Combines Abundant Publishing with Q&A Site Networking:

Here’s an author who takes “prolific writing” to a whole new stratosphere in order to keep his readers satisfied. Think you could write and publish a new 90,000-word novel every 60 to 90 days? This is what Timothy Ellis does to consistently sell 3000+ books every single month. According to him, “The single best way of promoting any book is to release another book.” He’s personally written and published 34 since 2006 (an average of three per year and growing).

The reason for publishing these many books, according to Timothy, is ranking: “Visibility comes with rank. I can only talk about Amazon’s ranking system, and it is very cut-throat. The single most important thing is release day debut rank. … After the debut, ranks begin to slide. About a week later, Amazon sends out emails to your followers, and this can spike you up again. But at about 20 days, you start being cycled downwards unless you have promotions which can hold your sales up. At 30 days you fall off the new releases lists. By 60 days, your book is gone into Neverland.”
 
No money for promotions? No problem. Publish another book instead. That will keep your name and overall book series on top even as individual back list titles start to slide.
 
Much like Mark and Liz, Timothy also has a mailing list and social media presence that he grows organically in a couple of different ways: first, by staying in regular touch with his readers; and second, by mentoring other writers and authors on Q&A sites such as Quora. He pays it forward by over-delivering on the value he provides to each and every person he encounters.

HERE’S HOW TO DO IT STEP-BY-STEP!

Authors Are Entrepreneurs

For some people, the very idea of authors selling their own books seems to be an impractical notion cooked up by contemporary publishing “gurus” who lack the influence within the book supply chain that the traditional trade publishers have. For many, the belief is still held that, as purveyors of “the greatest literary writers” in the industry, trade publishers always do (and have always done) everything that is necessary to ensure their authors’ success because they’ve carefully selected only the crème de la crème … the sure sellers that will guarantee a profit for them.

For those who balk at the idea that authors are entrepreneurs because they believe sales and marketing is the publisher’s responsibility—and that all traditional publishers do it for all their authors all the time—you are invited to pick up a copy of John B. Thompson’s Merchants of Culture: The Publishing Business in the Twenty-First Century (Thompson, 2012, Second Edition, Kindle Edition, p. 263-265) where this myth is busted by “The Big Five” trade publishers—Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster—themselves:

“As soon as a book shows signs that it’s going to take off, the sales, marketing and publicity operations mobilize behind it and look for ways to support it with extra advertising, trying to get more radio and TV appearances, extending the author’s tour or putting together a new tour to cities where the book is doing particularly well, and so on. … the sales, marketing and publicity operations are geared and resourced in such a way that, when they see that a fire is starting to ignite, they are able to pour generous quantities of fuel on the flames. … But if further appeals fall on deaf ears and sales fail to pick up, then the marketing and publicity effort will be wound up pretty quickly – ‘In two to three weeks we might pull the plug,’ … So how long does a book have out there in the marketplace to show signs of life? How many weeks before it becomes a dead fish that will be left to float downstream? … I would say the life of a book today is about six weeks. And quite frankly it’s even shorter than that, but you probably have six weeks and that’s it.”

That’s the reality of this business. Unless a book takes off within the first three to six weeks (which usually only happens when the authors, themselves, already have a platform and are out there actively promoting that book alongside their publishers), then that’s the most time a trade publisher will spend on selling it: six weeks. Maybe even less. After that, it’s up to authors to sell their books completely solo … or let them die along with the rest of the ignored and forgotten back list titles.

Authors are entrepreneurs. Always have been. Always will be. And today’s authors need to be that much more savvy to stand out among the competition … or, as Liz Schulte does, stand beside the competition for everyone’s mutual success.

You’re not only a writer or self-publisher or trade author. You’re a marketer. You’re a salesman. You’re an online networker.




This is a Dream Come True for Introverts

For the introverts whose favourite rejuvenation pastime happens to be writing, T-shaped marketing is a dream come true. Don’t you think? Can you imagine selling thousands of books every month by doing what you love, what comes naturally to you, what you’ve already been doing for free for the past several years anyway? Mark Dawson, Liz Schulte, and Timothy Ellis are the real-world proof that it is indeed possible.

* * *    * * *    * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Learn at Your Own Pace: Online Courses in Writing, Publishing, and Selling Books

Through Udemy‘s online learning portal, PPG can help you build on your book writing, publishing, and selling skills from the comfort of your home and at your own pace. Here are just three of the courses that can help you with every aspect of your next book project from start to finish:


ONLINE COURSE: Writing A Book: The First Draft


ONLINE COURSE: Writing With Flair: How To Become An Exceptional Writer


ONLINE COURSE: Self-Publishing Success in Bookstores and Online!

Check them out today. Just click on the above pictures to be redirected to the course landing page where you can enroll and start learning immediately. Good luck and enjoy.

* * *    * * *    * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.



[NOW AVAILABLE!] T-Shaped Marketing for Authors

And it will be FREE OF CHARGE from March 22 through 26, 2017!
Click on the image below to pick up your copy TODAY!

T-Shaped Marketing for Authors. The New Way to Sell Books.

Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions of people doing the same thing as you’re doing online, you’ve got to be Internet savvy to a degree. You’ve got to figure out a way to stand out among the rest by combining analytical and creative skills together. I’m talking about T-shaped marketing.

Co-founder of Moz, Rand Fishkin (2013), provides this succinct description of T-shaped marketing on his company’s blog:

“T-Shaped basically refers to having a light level of knowledge in a broad
array of skills, and deep knowledge/ability in a single one (or a few).”

In other words, your deep knowledge/ability—the stem of the T—is the content you’ve written about in your book(s). The flat, horizontal part at the top represents the various creative and analytical skills you can learn to best utilize the Internet in selling your book(s). 

Some of today’s most recognized companies used their own unique T-shaped marketing strategies (also referred to as “growth hacking”) to build their businesses quickly when little or no venture capital was available to them: Airbnb used some shrewd background coding to hack the Craigslist platform to boost its own site’s user experience; PayPal grew quickly by paying early users for referrals; and Dropbox used a strategy similar to PayPal’s by giving early users extra storage for referrals. These tactics piggybacked their other online efforts (e.g., SEO, PPC) to supercharge each company’s scalability, hence the term “growth hacking.” 

Authors can do the same. They can use T-shaped marketing to their advantage, and many of today’s most successful online authors already do. Each ebook in this series will focus on one particular T-shaped marketing avenue so authors can learn to utilize several customized strategies:

1.Advertorials
2.Affiliate marketing
3.Amazon
4.Blogging
5.Book reviews (paid and non-paid)
6.Content marketing
7.Digital advertising
8.Email marketing (including email signatures)
9.Event marketing
10.Facebook
11.Forums
12.Google Adsense
13.LinkedIn
14.Mobile advertising
15.Pay-per-click (PPC)
16.Podcasts
17.Publicity and PR
18.Push Notifications
19.QR codes
20.Search engine optimization (SEO)
21.Twitter
22.YouTube

Authors are entrepreneurs, and T-shaped marketing is every entrepreneur’s friend. The top authors move more books by getting in front of their customers and communicating with them in a clear and consistent manner; and they do this by virtue of social media marketing, blogging, book reviews, email marketing, publicity/media tours, and all the other T-shaped marketing strategies we’ll be discussing. They do what’s necessary to make themselves stand out among all the rest for their particular genres, just as business people do with traditional companies.

The good news is it’s possible! There are examples right before your eyes—right inside these mini ebooks—of successful authors who have used T-shaped marketing to sell THOUSANDS and THOUSANDS of books. You can use T-shaped marketing like a pro, too. I’ll show you how.

Let’s start off with the inaugural ebook in this T-shaped marketing ebook series. You may be surprised by what you learn in here…



Why Do We Use Social Media Marketing? What’s the Point?

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

As you know, I’m a strong proponent of social media marketing and am always telling my authors to use it in conjunction with blogging so they can sell more books. You may be asking yourself why. You may be one of the many people who ask, “How do you monetize it? How do you make money using social media marketing?” If you’re one of these people, then you need to read this blog entry because it will clarify a few things for you.

There are experts out there who will teach you specifically how to earn money using Twitter or YouTube or whatever other social media platform. But I personally use these websites in a different context. I use them as advertising tools. I use them to drive more traffic to other e-commerce sites where I sell my books and various other services (e.g. personalized and customized sales coaching for authors). I discuss these advertising strategies in much more detail in Successful Selling Tips for Introverted Authors if you wish to learn more.

I want to give you a couple of examples to help explain. Take a look at PPG’s Twitter page here. And take a look at my personal author Twitter page here. Every single day, one or two different tweets are sent out to our respective Twitter followers from these pages. Sometimes, events are being promoted. Other times, positive book reviews are being shared. We post our blog entries and links to the opt-in pages for our email campaigns here. And, occasionally, a link to where our books can be purchased online are being tweeted, too. It’s a mixture of everything, and it’s done on a daily basis.

CLICK HERE TO BUY THIS NOW!

Consistency is key. Regular advertising is all about creating top of mind awareness—staying in front of your prospective readers/customers so that, when they’re in the market to purchase what you’re selling, they’ll recall you (your book, your services) above all the rest.

We live in a wonderful world where we don’t have to pay thousands of dollars to achieve this anymore. Where we used to have to buy expensive newspaper, radio, or television ads to reach our target markets, we now have the Internet which allows us to reach an unlimited audience free of charge. All it takes is the time you have to build your subscribers, followers, likes, et cetera, on the various social media platforms.

Why do companies with prominent brands such as Coca Cola and Disney and Nike advertise regularly? Because it works! It allows them to stay top of mind for you—their prospective (possibly repeat) customer. And that’s what social media marketing can do for you and your book over time.

Go ahead and follow us on the two above-mentioned Twitter pages so you can watch how we do it. It may provide you with some inspiration for your own Twitter page.

* * *    * * *    * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.