Category Archives: Coming Soon to PPG!

The Author’s Money Tree: How to Grow a Bountiful Readership Organically

It takes three full seasons to reap the true rewards of The Author’s Money Tree: planting, growing, and harvesting. And it’s well worth all the effort.

The Author's Money Tree

The Author’s Money Tree: AVAILABLE SOON through Amazon’s Kindle, Kobo, and E-Sentral!

The Author’s Money Tree Season #1: Planting

There are three effective ways to plant an abundance of seeds with your desired readership: productive blogging, prolific publishing, or (better yet) both. If you are strategic in the way you do these things, you’ll be amazed by how quickly your sprouts begin to show.

That’s the beauty of being a writer in this digital age of book publishing. Writing is selling in the online world. And keywords are the seeds you’re planting to feed all your hungry readers at harvest time.

The Author’s Money Tree Season #2: Growing

But those keywords will never be enough on their own. Each sprout needs to be fed and watered so it can grow, and this takes time and patience. Quality content is the fertilizer that breathes life into a sprout and helps it grow into a healthy sapling. Proper search engine optimization (SEO) is the mulch that prevents your sapling from being taken over by larger weeds.

You need a strong root system to grow a bountiful money tree that will bear fruit for you, year after year, and stand the test of time. This is crucial to your progressive success in future harvest seasons, and I’ll show you exactly how to do it.

The Author’s Money Tree Season #3: Harvesting

And now comes the fun part! Harvest time is when you reap the rewards of all your efforts.

In this section of the book, you’ll meet some authors who are earning six-figure incomes from their readerships in their own harvest seasons. You’ll learn some of the strategies they’re using to harvest the same crops, over and over again, while planting new seeds each year.

Do you want to grow an abundant readership? This is a totally sustainable system that you can use successfully for fiction, non-fiction, and even poetry. Truth!

Related reading: James Patterson Shakes The Author’s Money Tree

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



Diary of an Indie Blogger: My Roadmap to Success (VOLUME 2)

Diary of an Indie Blogger VOL 2 (See below for links on where to download it FREE!)

Diary of an Indie Blogger VOL 2 (See below for links on where to download it FREE!)

I’ve decided to continue sharing large parts of the PPG Publisher’s Blog with you in book form at the end of each year. Annual Diary of an Indie Blogger books will be a new PPG tradition. And I think you’re going to like this new one especially. With some help, I’ve added even more content to my blog over these past two years than in the first seven years combined!

Diary of an Indie Blogger: My Roadmap to Success (VOLUME 2)

The first book contained the first seven years of blog content. Diary of an Indie Blogger (Volume 2) excludes any guest posts from the actual PPG Publisher’s Blog. But it still shows my growth as a blogger, and all I’ve learn about SEO, over the past two years. I know you’ll find this helpful for your own blogging/writing career.

Of course, this book is not meant to take the place of the PPG Publisher’s Blog altogether. I recommend you check out the many educational pieces written by others for my subscribers. There are helpful tips on everything from crowd funding to movie adaptation, et cetera, in all these posts. This book does not include those tips.

Also check out a new category this year: Blogging Progress Reports. You’ll notice, as you read through this book, that the format of my posts began to change toward the end of the year. After much research, I learned the most effective ways to write posts so they’re sure to be indexed by search engines like Google. I not only want these posts to be indexed. They should have a high enough ranking that they land on page one of a key word search. Needless to say, I’ve learned how to do that effectively this year. And there is more help coming to you in 2019! Keep watching for more!

Download Diary of an Indie Blogger VOL 1 on Amazon, Kobo, or E-Sentral free of charge.

Download Diary of an Indie Blogger VOL 2 on Amazon, Kobo, or E-Sentral free of charge.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Reddit: Social Marketing [T-Shaped Marketing for Authors]

Reddit is a great place to promote new books. I talk about Reddit in the last T-Shaped Marketing for Authors ebook titled Social Marketing. Here’s an excerpt from that book which will be coming out this month on Amazon, Kobo, and E-Sentral.

Reddit is a great social media tool!

Reddit is a great social media tool!

Reddit refers to itself as the “front page of the Internet” but, perhaps, it’s more accurately defined as the “sixth top page.” A web analytics company powered by Amazon, known as Alexa, reports Reddit as being in sixth place for top-visited sites in the United States and 20th place worldwide as I’m writing this. Either way, it is a powerful tool authors can use to drive more traffic to their own blogs (and books) in the form of relevant backlinks from a relevant, not to mention reputable, website. You do this by sharing links to your various blog posts. Or, you can simply post your views or questions for others to respond to right on the site.

As such, Reddit is best defined as a collection of forums where people can share news and views on just about any topic you can imagine. You can join Reddit and create your own forum threads (a.k.a. conversations) within the many established communities known as “subreddits.” This is a great way to try to generate discussion around a certain topic or issue, perhaps one related to your latest book or your career as an author. As with all social media, it’s also a good idea for you to post comments to other users’ threads so you can develop online relationships with them. If you do that, there’s a better chance of them upvoting your posts. This gives your posts more visibility so that more people will read them.

A popular form of conversation you can create on Reddit is known as an AMA which stands for “ask me anything.” Generally, high profile celebrities are known to start AMAs on Reddit to promote their new films (Bill Murray) or even their political views (Barack Obama). Why can’t an author also post an AMA to promote a new book? Not only can this generate interest in that new book, but the questions you receive might even generate some new blog post ideas for you that you hadn’t considered before.

I came across a post, written by Maxine Patenaude, on the Thornley Fallis Communications website that describes where the word “Reddit” comes from:

Did you know that “reddit” is the Latin word for render, which can mean “to submit for consideration or approval.” That basically sums up the concept of this popular social platform. (Patenaude, n.d.)

I recommend you incorporate Reddit as part of your social media marketing program, even if you’re simply sharing links to your blog posts here to begin with. It’s a genuinely effective tool you can use to improve your SEO.

I hope you enjoyed this little excerpt from my upcoming ebook—the final installment in the T-Shaped Marketing for Authors series. Watch for it this coming month on Amazon, Kobo, and E-Sentral!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



How to Publish and Sell Poetry [An Excerpt]

How to Publish and Sell Poetry

How to Publish and Sell Poetry: NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral! Order it today!

There is a larger market for your poems than simply people who read poetry books for the sake of poetry. Just think about all the instances where poetry can be useful: in greeting cards; on motivational artwork for homes or offices; for obituaries; for special event speeches or presentations; et cetera.

Poetry appeals to each reader’s emotions in a different way than fiction and non-fiction does. But how to publish and sell poetry is much the same, believe it or not. If fiction and non-fiction writers can sell thousands of books using the techniques described in this book, then I believe poets can achieve the same. That’s why I’ve written another how-to book just for you. It isn’t a poetry book; it is a business guide to show you how to publish and sell poetry effectively.

“Code is Poetry”

Have you ever seen the “Code is Poetry” tagline on a WordPress blog before? I love Jay Hoffman’s take on how HTML coding resembles poetry in the article hyperlinked just above this line:

The slogan has always been very effective at communicating the approach that WordPress takes, a blend of elegant simplicity and infinite expansion. All that lies behind your WordPress install is bits of code strung together like a symphony. Still, the phrase prompts a deeper look.

I am still no expert, but I have learned the basic principles of code and the process has really opened up for me. I have found more and more that code really does mirror poetry. (Hoffman, 2012)

Well, poets … in this book, you’re going to learn more about WordPress and blogging in general. You’ll see it’s one of the top tools you can use to publish and sell your poetry all over the world.

How to Publish and Sell Poetry Online

Blogging is just the beginning. The best way to sell books of any kind—whether poetry, fiction, or non-fiction books—is to utilize the power of search engine optimization (SEO). If that term is unfamiliar to you, please don’t let it scare you off. I’ll explain what it is to you in layman’s terms as I outline the simple formula you can follow to achieve success online. You may be surprised by just how achievable it is to publish and sell poetry nowadays. 

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I hope you enjoyed this little excerpt from my upcoming ebook. Watch for it this coming month on Amazon, Kobo, and E-Sentral.



[PAPERBACK] The Art of Organic Web Weaving: Why Writers are Natural Online Marketers

The Art of Organic Web Weaving: Why Writers are Natural Online Marketers

Coming soon! The Art of Organic Web Weaving: Why Writers are Natural Online Marketers

COMING SOON TO BOOKSTORES (OCTOBER 31, 2018)

Non-fiction (Business Self-Help)

The Art of Organic Web Weaving: Why Writers are Natural Online Marketers
Kindle (.MOBI) Ebook ASIN: B07G7H7H1G
KOBO and E-Sentral (.EPUB) Ebook 978-1-988971-28-5
Paperback ISBN: 978-1-988971-27-8
Copyright 2018 Kim Staflund, All Rights Reserved

It takes the patience of a spider to weave an intricate web that can repeatedly attract—and catch—her prey. Spiderwebs are true miracles of organic engineering, and online marketing works in much the same way. You can grow your readership using various search engine optimization (SEO) techniques, and almost all of them include effective writing.

“Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” (Moz, n.d.)

What constitutes quality traffic? It is relevant visitors to your website—people who are looking for the types of books and information that you offer. What is an organic search engine result? It is a search result that you didn’t pay for—a result that occurred naturally through an intricate web weaving process.

Buy the ebook versions through Amazon’s KindleKobo, and E-Sentral.




The Art of Organic Web Weaving: Why Writers are Natural Online Marketers

The Art of Organic Web Weaving: Why Writers are Natural Online Marketers

NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral!

You’re a writer—not a salesperson. You don’t want to have to sell your books after you write them. Well, I have some good news for you. Writing is selling in the online world. Writers are natural online marketers. What you already do instinctively is exactly what it takes to grow your readership throughout the world wide web.

Every day, people are searching for books like yours online. They perform those searches by typing various words and phrases (known as keywords) into search engines like Google and online bookstores like Amazon and Kobo. The more keywords you can associate with your books, and the higher your ranking grows on each of these websites, the better your chance of being found by the people searching for you.

So, how do you optimize your ranking on each of these websites? It takes the patience of a spider to weave an intricate web that can repeatedly attract—and catch—her prey. Spiderwebs are true miracles of organic engineering, and online marketing works in much the same way. You can grow your readership using various search engine optimization (SEO) techniques, and almost all of them include effective writing.

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. (Moz, n.d.)

What constitutes quality traffic? It is relevant visitors to your website—people who are looking for the types of books and information that you offer. What is an organic search engine result? It is a search result that you didn’t pay for—a result that occurred naturally through an intricate web weaving process. The more clickable links that direct quality traffic to your website, that also show up in the top five or 10 organic search results of any search engine, the more potential customers will likely visit your website. This will improve the readership of all your books and help you build your name as a reputable author within your genre over time.

It’s easier than you may think. Sales success isn’t reserved for extroverted salespeople, nor is online marketing talent reserved for technical experts. You may be pleasantly surprised by what it takes to achieve success online because you’ll see—possibly for the first time—just how achievable this is for you as a writer. You’re at an advantage online, believe it or not. Writing is selling in today’s online world, and writers are natural online marketers.



Some Striking Statistics in Favour of Video Marketing [An Excerpt]

Video Marketing

Enjoy this excerpt about video marketing from the upcoming seventh installment of the T-Shaped Marketing for Authors mini ebook series. Coming soon to an e-reader near you…

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I’ll be the first to admit I haven’t done nearly enough video marketing—partly because I don’t enjoy listening to my own voice or seeing myself on camera (which is a necessary part of proofing and editing one’s videos), and partly because I’m a novice with cameras, lighting, and video editing software (I have a funny story to share with you in this regard). Like most people, I tend to focus on the marketing skills I’m good at while avoiding the others. But then it came time to research and begin writing this mini ebook. When I came across all the compelling statistics in favour of video marketing, I realized my procrastination must come to an end. It’s time to ramp up my video marketing game. Now. (Well, maybe after I’m done writing this book.)

As part of my research, I came across a Forbes article by Matt Bowman, titled “Video Marketing: The Future Of Content Marketing,” that I highly recommend you read in full. Here’s a short excerpt from it to whet your appetite:

Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:
● Video is projected to claim more than 80% of all web traffic by 2019.
● Adding a video to marketing emails can boost click-through rates by 200-300%.
● Embedding videos in landing pages can increase conversion rates by 80%.
(Bowman, 2017)

In the most recent T-Shaped ebook, titled Search Engine Optimization (SEO), we looked at how important click-through traffic is to the SEO of a website. When people visit just one page of your site and then leave, that’s considered a bounce; whereas, if they click on one of your links to visit another webpage on your site, that’s considered a click-through. Since click-throughs are what improve your SEO in the eyes of Google, and conversions (e.g., views of your book descriptions that lead to sales) are what earn you an income, these statistics are highly motivating.

There are three more important SEO ranking factors that video marketing can help you with: posting relevant content on a consistent basis, building up relevant backlinks to your website, and making your website mobile-friendly. Every time you post a video on YouTube that contains a link to your website in the description area, you’ve posted relevant content and created a relevant backlink to your website. Better yet, when you embed that video into your home webpage for others to view, you’ve just made that webpage more mobile-friendly:

Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused. (Bowman, 2017)

If you’re feeling resistant or overwhelmed by the idea of producing regular video content for yourself—maybe because you think it will be complicated or expensive—then you’ll be pleased to learn about one of the top “Video Marketing Trends for 2018” according to Epic Productions, LLC: creating quick, live videos (like the ones you post on Facebook) to announce a new book signing or launch event. All you must do to “go live” on social media is record yourself on your smartphone and then post it to your account. Done. When you go live, all your social media friends and followers will be notified immediately, and their curiosity at seeing you live on video is likely to make them click on the link.

That’s one quick idea on how to utilize video marketing to your advantage this coming year. Throughout this book, I’ll share a few more with you from the expensive to the cost-effective. This will provide you with a great start and some helpful resources.

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I hope you enjoyed this little excerpt. Watch for the book this coming month on Amazon, Kobo, and E-Sentral.



[PAPERBACK] How to Publish a Book in the East That You Can Sell in the West

[PAPERBACK] How to Publish a Book in the East That You Can Sell in the West

Watch for How to Publish a Book in the East That You Can Sell in the West in the autumn of 2018. This new title will be available through all major bookstores worldwide in paperback format, plus on Kobo.com and E-Sentral.com in .EPUB ebook format, on October 15, 2018.

Those who wish to sneak an early peek will be able to find this book on Amazon in .MOBI ebook format as early as July 15, 2018, and it will be free of charge for five days that week only.

This book contains a repeatable, entirely achievable six-week publishing process—a blueprint you can easily follow no matter what type of book series you wish to publish on three recommended ecommerce sites. It also contains case studies of several highly successful authors who are already doing these things and earning massive incomes from it.  Read more here.



How to Publish a Book in the East That You Can Sell in the West

COMING SOON to Amazon’s Kindle, Kobo, and E-Sentral! Order it online!

Do you want to publish a book in Pakistan, India, Nepal, Bangladesh, or Southeast Asia? Do you dream of selling your book to English-speaking westerners in the United Kingdom and North America? If yes, you’ll find this book very helpful. You will learn where and how to publish a book that has a worldwide reach. You will also learn the online methods today’s top independent authors (also known as “indie authors”) are using to sell thousands of ebooks every year—at western prices. All you need is access to a computer that contains Microsoft Office and Adobe Reader along with a WIFI connection to the Internet, and you’re in business.

In this book, we’ll cover how to publish a book and:

– what the “Big Five” traditional (trade) publishers—Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster—are looking for when scouting new book projects;

– why you don’t need a literary agent to help you reach today’s publishers;

– the three publishing methods available to you;

– why the old publishing boundaries that once blocked the east from the west are now nearly dissolved;

– how today’s top search engine, Google, ranks webpages around the world (and why this is important to your commercial success);

– how to publish regular content in a way that bolsters your performance on all kinds of search engines (including online stores);

– why you should publish more than one ebook online;

– why you should publish your ebooks to more than one platform for best results;

and the list goes on!

You’re in the driver’s seat.

Gone are the days when the world’s large corporate book publishers set the pace and direction of the entire publishing market. Today’s western indie authors are now in the driver’s seat, and it can be the same for eastern authors in Pakistan, India, Nepal, Bangladesh, and Southeast Asia. The tools are already at your fingertips, and ebook publishing is the easiest and most affordable way to begin. (And when I say “affordable,” I mean almost completely free of charge. Now that’s affordable!)

Your only necessary cost will be editing, which will be covered in great detail in this book. The fact is, if you want your ebook to be accepted by a western-based English-speaking population, you’ll need to hire a western-based English editor to help you get things right. I’ll show you exactly where and how to find one at a price that suits your budget.

If you want to know how to publish a book in Pakistan, India, Nepal, Bangladesh, or Southeast Asia, this book can help. You’ll also learn how to sell your book to westerners in the United Kingdom and North America. The whole process from start to finish—from outlining a full ebook series to publishing it online—will be covered in this book. By the time you’re done reading this, you’ll know exactly how to publish a book. You’ll know what it takes to successfully sell it, too.



Pay-per-click (PPC) Advertising (T-Shaped Marketing for Authors Book 5) … an excerpt

Enjoy this excerpt from the upcoming fifth installment of the T-Shaped Marketing for Authors mini ebook series. Coming soon to an e-reader near you…

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Much like Google AdWords and Facebook, LinkedIn PPC campaigns are run as auctions. Advertisers like you place a bid to pay a certain dollar amount (e.g., $2.25) per click on selected keywords or criteria; your prize for winning the auction is effective ad placement on whichever platform your ad appears. Yet, there is more to winning a PPC auction than just placing the highest bid. Nine times out of ten, you’ll end up paying even less than you bid as these sites will only charge you whatever price per click was necessary to win the auction, and that price is based on many factors including the amount of competition involved and the overall effectiveness of each bidder’s ad.

LinkedIn PPC Targeting Criteria

LinkedIn PPC advertising is much better suited to non-fiction books than fictional novels because of LinkedIn’s audience and that of the LinkedIn Audience Network as a whole. As of writing time, your LinkedIn targeting criteria is limited to:

  • Geographical regions: Africa, Antarctica, Asia, Europe, Latin America, Middle East, North America, and Oceania (of which you can drill down to your choice of the countries and cities that you wish to “include” or “exclude” from your campaign).
  • Other business-related criteria: company name, company industry, company size, job title, job function, job seniority, member schools, field of study, degrees, member skills, member groups, member gender, member age, years of experience, company followers, and company connections.

Once you’ve made the above choices, you can the select your bid type: cost per click (CPC); or, cost per mille which means the cost per 1,000 impressions (CPM). CPC is the best choice to make when you want to drive more sales whereas CPM is used when your sole purpose is to drive top of mind awareness (TOMA) of your brand. I personally always choose CPC because my goal with PPC advertising is first and foremost to sell books, and I believe CPC also achieves TOMA over time. Two birds, one stone … as the saying goes.




The Price of an Affluent Audience

From there, you will choose your maximum daily budget and your CPC or CPM bid for the criteria you chose earlier. Although you can start your bid as low as $25 per day and $2 per click, you’ll most likely end up paying more on this site to get any significant results. LinkedIn PPC campaigns tend to be more expensive than Google AdWords or Facebook. Some will say it’s because you’re paying for exposure to a more affluent business audience. Here’s another way to look at it according to JD Prater, author of “How Much Do LinkedIn Ads Cost? [New Report]” on the AdStage blog:

…LinkedIn boasts more than 500 million users, which is impressive but still limited compared to Facebook. With a limited supply of ads coupled with growing demand, the auction is getting more competitive, which means advertisers will pay more to enter.

…Hanapin Marketing conducted a paid social survey asking marketers where they plan to increase and decrease budgets in 2017. They found that 43% of marketers were NOT investing in LinkedIn Ads. However, 39% advertisers planned on increasing their ad spend within the following year. It looks like LinkedIn Ads are delivering results for certain companies, which is leading to budget increases. (Prater, n.d.)  

The anatomy of a LinkedIn PPC ad is similar to Facebook in that you can include an image, a punchy headline, some brief ad copy, and a link to your desired landing page. All these elements are important; but some would say the image is the most critical element. Igor Belogolovsky reports the following in his article for the Kissmetrics Blog:

Hot tip: According to LinkedIn’s own optimization team, choosing a photo of a woman typically drives the best clickthrough rates. Only use your business logo if you’re trying to build brand awareness. Don’t have too much going on in your photo — remember, it’s a small thumbnail and you have a lighting-quick opportunity to draw the eye to your ad before, poof, it’s gone. (Belogolovsky, n.d.)

If this is to be believed, then female authors may want to include your author picture in your LinkedIn PPC ads; male authors may want to include your eye-catching book covers, instead. Whatever you decide, make it stand out. Put yourself in your audience’s place. What would grab your attention? Before designing a book cover, I always recommend to my authors that they should browse the section of the bookstore where their books will one day appear and see which covers stand out ahead of the rest to them; use that data as the starting point for their own designs. I think it’s a great idea to do the same thing with PPC ads. Log into LinkedIn and view the ads on your page. Take note of what appeals to you most. Use that for inspiration.

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I hope you enjoyed that little excerpt. Watch for the book this month on Amazon, Kobo, and E-Sentral.