Category Archives: Coming Soon to PPG!

[PAPERBACK] How to Publish a Book in the East That You Can Sell in the West

[PAPERBACK] How to Publish a Book in the East That You Can Sell in the West

Watch for How to Publish a Book in the East That You Can Sell in the West in the autumn of 2018. This new title will be available through all major bookstores worldwide in paperback format, plus on Kobo.com and E-Sentral.com in .EPUB ebook format, on October 15, 2018.

Those who wish to sneak an early peek will be able to find this book on Amazon in .MOBI ebook format as early as July 15, 2018, and it will be free of charge for five days that week only.

This book contains a repeatable, entirely achievable six-week publishing process—a blueprint you can easily follow no matter what type of book series you wish to publish on three recommended ecommerce sites. It also contains case studies of several highly successful authors who are already doing these things and earning massive incomes from it.  Read more here.



How to Publish a Book in the East That You Can Sell in the West

COMING SOON to Amazon’s Kindle, Kobo, and E-Sentral! Order it online!

Do you want to publish a book in Pakistan, India, Nepal, Bangladesh, or Southeast Asia? Do you dream of selling your book to English-speaking westerners in the United Kingdom and North America? If yes, you’ll find this book very helpful. You will learn where and how to publish a book that has a worldwide reach. You will also learn the online methods today’s top independent authors (also known as “indie authors”) are using to sell thousands of ebooks every year—at western prices. All you need is access to a computer that contains Microsoft Office and Adobe Reader along with a WIFI connection to the Internet, and you’re in business.

In this book, we’ll cover how to publish a book and:

– what the “Big Five” traditional (trade) publishers—Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster—are looking for when scouting new book projects;

– why you don’t need a literary agent to help you reach today’s publishers;

– the three publishing methods available to you;

– why the old publishing boundaries that once blocked the east from the west are now nearly dissolved;

– how today’s top search engine, Google, ranks webpages around the world (and why this is important to your commercial success);

– how to publish regular content in a way that bolsters your performance on all kinds of search engines (including online stores);

– why you should publish more than one ebook online;

– why you should publish your ebooks to more than one platform for best results;

and the list goes on!

You’re in the driver’s seat.

Gone are the days when the world’s large corporate book publishers set the pace and direction of the entire publishing market. Today’s western indie authors are now in the driver’s seat, and it can be the same for eastern authors in Pakistan, India, Nepal, Bangladesh, and Southeast Asia. The tools are already at your fingertips, and ebook publishing is the easiest and most affordable way to begin. (And when I say “affordable,” I mean almost completely free of charge. Now that’s affordable!)

Your only necessary cost will be editing, which will be covered in great detail in this book. The fact is, if you want your ebook to be accepted by a western-based English-speaking population, you’ll need to hire a western-based English editor to help you get things right. I’ll show you exactly where and how to find one at a price that suits your budget.

If you want to know how to publish a book in Pakistan, India, Nepal, Bangladesh, or Southeast Asia, this book can help. You’ll also learn how to sell your book to westerners in the United Kingdom and North America. The whole process from start to finish—from outlining a full ebook series to publishing it online—will be covered in this book. By the time you’re done reading this, you’ll know exactly how to publish a book. You’ll know what it takes to successfully sell it, too.



Pay-per-click (PPC) Advertising (T-Shaped Marketing for Authors Book 5) … an excerpt

Enjoy this excerpt from the upcoming fifth installment of the T-Shaped Marketing for Authors mini ebook series. Coming soon to an e-reader near you…

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Much like Google AdWords and Facebook, LinkedIn PPC campaigns are run as auctions. Advertisers like you place a bid to pay a certain dollar amount (e.g., $2.25) per click on selected keywords or criteria; your prize for winning the auction is effective ad placement on whichever platform your ad appears. Yet, there is more to winning a PPC auction than just placing the highest bid. Nine times out of ten, you’ll end up paying even less than you bid as these sites will only charge you whatever price per click was necessary to win the auction, and that price is based on many factors including the amount of competition involved and the overall effectiveness of each bidder’s ad.

LinkedIn PPC Targeting Criteria

LinkedIn PPC advertising is much better suited to non-fiction books than fictional novels because of LinkedIn’s audience and that of the LinkedIn Audience Network as a whole. As of writing time, your LinkedIn targeting criteria is limited to:

  • Geographical regions: Africa, Antarctica, Asia, Europe, Latin America, Middle East, North America, and Oceania (of which you can drill down to your choice of the countries and cities that you wish to “include” or “exclude” from your campaign).
  • Other business-related criteria: company name, company industry, company size, job title, job function, job seniority, member schools, field of study, degrees, member skills, member groups, member gender, member age, years of experience, company followers, and company connections.

Once you’ve made the above choices, you can the select your bid type: cost per click (CPC); or, cost per mille which means the cost per 1,000 impressions (CPM). CPC is the best choice to make when you want to drive more sales whereas CPM is used when your sole purpose is to drive top of mind awareness (TOMA) of your brand. I personally always choose CPC because my goal with PPC advertising is first and foremost to sell books, and I believe CPC also achieves TOMA over time. Two birds, one stone … as the saying goes.




The Price of an Affluent Audience

From there, you will choose your maximum daily budget and your CPC or CPM bid for the criteria you chose earlier. Although you can start your bid as low as $25 per day and $2 per click, you’ll most likely end up paying more on this site to get any significant results. LinkedIn PPC campaigns tend to be more expensive than Google AdWords or Facebook. Some will say it’s because you’re paying for exposure to a more affluent business audience. Here’s another way to look at it according to JD Prater, author of “How Much Do LinkedIn Ads Cost? [New Report]” on the AdStage blog:

…LinkedIn boasts more than 500 million users, which is impressive but still limited compared to Facebook. With a limited supply of ads coupled with growing demand, the auction is getting more competitive, which means advertisers will pay more to enter.

…Hanapin Marketing conducted a paid social survey asking marketers where they plan to increase and decrease budgets in 2017. They found that 43% of marketers were NOT investing in LinkedIn Ads. However, 39% advertisers planned on increasing their ad spend within the following year. It looks like LinkedIn Ads are delivering results for certain companies, which is leading to budget increases. (Prater, n.d.)  

The anatomy of a LinkedIn PPC ad is similar to Facebook in that you can include an image, a punchy headline, some brief ad copy, and a link to your desired landing page. All these elements are important; but some would say the image is the most critical element. Igor Belogolovsky reports the following in his article for the Kissmetrics Blog:

Hot tip: According to LinkedIn’s own optimization team, choosing a photo of a woman typically drives the best clickthrough rates. Only use your business logo if you’re trying to build brand awareness. Don’t have too much going on in your photo — remember, it’s a small thumbnail and you have a lighting-quick opportunity to draw the eye to your ad before, poof, it’s gone. (Belogolovsky, n.d.)

If this is to be believed, then female authors may want to include your author picture in your LinkedIn PPC ads; male authors may want to include your eye-catching book covers, instead. Whatever you decide, make it stand out. Put yourself in your audience’s place. What would grab your attention? Before designing a book cover, I always recommend to my authors that they should browse the section of the bookstore where their books will one day appear and see which covers stand out ahead of the rest to them; use that data as the starting point for their own designs. I think it’s a great idea to do the same thing with PPC ads. Log into LinkedIn and view the ads on your page. Take note of what appeals to you most. Use that for inspiration.

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I hope you enjoyed that little excerpt. Watch for the book this month on Amazon, Kobo, and E-Sentral.



Reach Your Mobile Readers With QR Codes

What is a QR code and how can you create one for free?

A static QR code (static meaning “unchangeable” once created), such as the one to the left of this paragraph, is a two-dimensional barcode. You can easily create one for your blog and/or website free of charge on this website. Where traditional linear, one-dimensional barcodes (like the ones on the back of books) are used to store small bits of information about the object they are on (such as the price of that book), a QR code has a larger storage capacity and can re-direct scanners to websites for much more detailed information.

How are QR codes used?

It’s as simple as downloading a free QR reader on your smartphone and you’re ready to go. That’s why this is the perfect tool to reach your mobile readers. Anyone with a QR reader on his or her phone can now scan these barcodes from magazine ads, books, signs on the side of a road, computer screens, you name it. I even saw a large QR code on the side of a city bus and was able to scan it through the city train window so I could view a local restaurant’s take-out menu on my way home from work. Brilliant!

Why pay someone to create a QR code for you ?  

Several years ago, my company website looked much different than it does now. It looked great on a laptop or desktop screen, but it wasn’t mobile friendly in the least. At that time, I wanted to learn more about QR codes. I created a free one for myself and also paid another company to create a more professional-looking QR code for me so I could see the difference between the two. The QR code they created is shown to the right of this paragraph.

When scanning the static QR code I created for myself, I could see that it took people straight to my website as planned. This was wonderful except for one thing; that website was intended to be read on a large computer screen. When it was viewed on a smartphone, the text and graphics all appeared very tiny, and it was difficult to navigate.

There was quite a contrast when I scanned the dynamic QR code (dynamic meaning “changeable” once created) that was created for me by some QR mobile marketing experts. Not only did they create a much more attractive QR code for PPG, but they also created a much more mobile-friendly landing page that still redirected to PPG’s main site. They even went so far as to add one of PPG’s promotional YouTube videos to that landing page. 

Case in point: if your website isn’t already mobile-friendly, and your website service provider has been unable to help you fix that for some reason, then you can always use the services of a professional QR code creator. They will oftentimes create a mobile-friendly landing page for your site along with the code itself.

How can authors best utilize this technology?

Authors can place a page at the back of each of their books that contains a QR code that redirects readers to their blogs or websites to keep readers abreast of any upcoming book launches, tours, or books. It’s a real-time update for readers even five years after that particular book was published. How convenient is that?

Watch for my upcoming T-Shaped marketing book on Amazon, Kobo, or E-Sentral that contains even more great mobile marketing tips! In this ebook, we’ll discuss the importance of mobile-friendly websites along with the value of QR codes, email marketing, text message (SMS and MMS) marketing, and social media marketing for authors.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



3 Book Printing Tips for Indie Authors: Consider This Before Printing Any Books

NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral! Order it today!

Whenever prospective clients contact my company for a book publishing quote, they invariably request a book printing quote to go along with it. I tell them that, to figure out your initial publishing costs—the professional editing, graphic design, proofreading, indexing, and administrative costs involved in publishing a book—a publisher will need to know five things:

  1. How many words are included both inside your book’s interior and on its cover?
  2. How many images/graphics are included both inside your book’s interior and on its cover?
  3. Will your book have a colour or black and white interior? (If colour, will it be a full bleed?)
  4. What trim size (e.g., 5 x 8″, 5.5 x 8.5″, 6 x 9″, 8.5 x 11″) do you want?
  5. What format (e.g., paperback, case-wrapped hardcover, dust-jacketed hardcover) do you want?

Figuring out your book printing costs is even more involved than that. It is only once your book is fully formatted and you know all the above information plus the page count of the final-designed book that you can officially request a book printing quote. (The page count of a final-designed book is almost always different from the page count of your initial manuscript.)

There is much to think about, much to consider when it comes to book printing. I also ask each author, “How many books are you thinking about printing, and have you considered how and where you’re going to sell them?” Some people are puzzled by that question, assuming the publisher will actively sell your books for you. I published this FREE ebook for these individuals a while ago: Your Ebook is an Asset … if You Own the Copyright. The moral of the story is there’s no point in printing any books at all unless you have a clear idea of how to distribute them—successfully. Otherwise, you’ll end up wasting a lot of money in book printing costs followed by even more in storage costs.

For the authors who believe you’ll be able to print and sell direct to popular “bricks and mortar” book retailers, I highly recommend you download and read this additional FREE ebook: Why Traditional Bookstores Won’t Carry Your Book on Their Shelves … and Why That’s Okay. The truth is, if you want your book placed on the physical shelves of a traditional bookstore, you must play by the peculiar rules set by the traditional book supply chain. And, believe me, peculiar is the best word to describe these old rules … as I’m sure you’ll agree once you read the book. As well, most “bricks and mortar” booksellers (e.g., Chapters Indigo, Barnes & Noble, Waterstones, and Blackwell’s, et cetera) and libraries will only purchase their books through established distributors. They simply won’t deal with individual authors.

Add to all this the fact that printers can be finicky machines at times. Have you ever wondered why, sometimes, a colour image looks different on your computer screen than it does in a printed document? This has much to do with the way the colour file was created by the designer as well as the type of paper it is being printed on and the type of printer being used.

There is MUCH to consider with book printing. Before you engage in any type of book printing at all, read this book! It could save you a lot of time and money down the road. For those who still wish to print their books, this guide will help you to produce the best book printing result possible.



How to Design a Paperback Book Then Convert it to Ebook Format

NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral! Download it today!

Here are two common misconceptions held by many new indie authors: one, they assume most people only read ebooks nowadays; and two, they assume ebooks are the only books they can sell online using various forms of Internet marketing. Both of these statements are incorrect. The truth is, there are just as many people out there who still want to hold a paperback book in their hands as there are people who love the compact convenience of e-readers. So, if you only publish an ebook, you’re likely losing out on half your potential audience.

No budget to print a paperback book? That’s okay! With the invention of print-on-demand (POD) technology, today’s indie authors no longer have to print and store paperback books in order to sell paperback books. All you have to do is supply the digital files for your paperback’s cover and interior to the e-commerce site of your choice because most of these online retailers utilize POD technology to sell paperbacks rather than stocking those books in warehouses. Then, whenever they receive an order for a paperback, they simply print, bind, and ship the exact quantity ordered—whether it is one book or ten—all at the same time. Easy peasy!

Whenever possible, it’s always best to hire an experienced graphic designer to help you create both the interior and cover files of your paperback book. It is also wise to source professional ebook conversion services to convert your paperback’s digital files into ebook format for you. Doing so will bring you the most polished result, and it will also free up your time to do what you do best—write another book.




For the “do-it-yourselfers” out there who prefer spending time rather than money, there are ways to do your own graphic design and basic ebook conversions. That’s what this ebook is about. It will teach you how to create your paperback book using two common, user-friendly software programs that are part of the Microsoft Office suite of programs: Microsoft Word (for the interior) and Microsoft Publisher (for the cover). It will also teach you how to convert your paperback Word files into .EPUB and .MOBI ebook files using an online ebook conversion software called Calibre.

I used Microsoft’s 2016 Office programs on my PC computer to create my recent book titled How to Build a Loyal Readership So Your Self-Published Books Get Picked Up by Literary Agents and Trade Publishers, so that is what the instructions in this ebook are based on. If your PC computer has a different version of Microsoft Office, or you’re using a Mac computer, then you may have to reference Microsoft’s help and training page alongside the instructions provided here. That’s because the tools you’ll be using to create your own book may be found in different places depending on which version of the Microsoft Office programs you’re using. Same thing with Calibre; I used the 3.18 version, but there are often new updates to that ebook conversion software. If any of the instructions I give you here seem slightly different than what you see on your screen, then you have most likely downloaded a different version and should consult Calibre’s help section for updated instructions.

Your Ebook is an Asset … if You Own the Copyright

NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral for FREE! Download it today!

According to renowned American businessman and investor, Robert Kiyosaki, an “Asset can be anything as long as it has value, produces income or appreciates, and has a ready market. Assets put money IN your pocket.” Before Kiyosaki’s popular Rich Dad Poor Dad book was published, many of us viewed our homes as our own assets. But we now realize that, so long as we’re paying a mortgage on it, our home is actually the bank’s asset. It is producing a regular source of cash flow for the bank, but not for us.

This same concept applies when it comes to your book—depending on the format of book you choose to produce and which publishing model you choose to publish it through. I used to believe that all books were assets for their respective copyright owners, but I’ve since changed my tune. Digital ebooks and audiobooks have the potential to be lucrative assets, as do print-on-demand (POD) paperbacks and hardcovers. Mass-printed paperbacks and hardcovers, on the other hand, are straight-up liabilities due to the outdated economic practices still employed by the traditional players in our book supply chain. This long-established system repeatedly bleeds money from the pockets of publishers and authors alike which is why so many are now choosing to publish their titles in ebook format alone. It just makes better fiscal sense, as we’ll discuss in this mini ebook.




Ebooks, in particular, can be highly profitable digital assets for both fiction and non-fiction authors, online marketers, and business professionals in general. Think about it from a strictly business perspective for a moment; you’ll quickly see that an ebook is a portable business card that can be delivered instantaneously, anywhere in the world, for free or for sale, via email, blog, website, or ecommerce site. An ebook can be read in the comfort of one’s home or office, during a commute by train or airplane, or even when standing and waiting in line. Ebooks are easily searchable documents that can be hyperlinked to other relevant information sources (e.g., company webpages, blogs), providing even more value to the reader. Ebooks are updateable which is especially helpful to those who wish to keep their information relevant and stay on top of the dynamic Internet. With a digital asset like an ebook, you don’t have to pay storage or maintenance fees of any kind. Best of all, there are hundreds of thousands of affiliate marketers out there who are more than happy to help others promote and sell their digital assets all over the world. Pretty much every major ecommerce site has its own affiliate program now, and this is like having a massive sales team at your disposal without having to pay anyone an upfront salary.

Still not convinced that an ebook is an asset? Well, there is a form of online book sales and marketing known as “rapid release” publishing that many of today’s most successful independent authors are using to sell literally thousands of ebooks every year. Ask them and they’ll assure you an ebook is indeed an asset, and a highly fruitful asset at that.

Why Traditional Bookstores Won’t Carry Your Book on Their Shelves … and Why That’s Okay

NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral for FREE! Download it today!

Many of today’s indie authors are content with self-publishing ebooks alone on Kobo and Amazon’s Kindle. Others who wish to offer a paperback version for your readers may be satisfied with simply converting those ebooks into print-on-demand (POD) paperbacks for sale through Amazon.

But many indie authors dream of seeing your books on the shelves of the traditional “bricks and mortar” bookstores, and you may wonder why these bookstores won’t carry your self-published titles. The real reason may surprise you, and it may also make you decide that it’s okay to stick with ebook and POD selling online. Times are changing, after all.

But times are changing a little more slowly in the world of traditional bookstores. Many of the long-established players in the book supply chain—trade publishers, distributors, and booksellers in particular—still follow the same archaic European business practices that were implemented in America in the 1930s as a way to stimulate bookstore sales during the great depression. These policies are unique to “bricks and mortar” booksellers; and it is these policies, more than any other factor, that shape which titles they will stock on their shelves.




BOOKSTORES ARE FANTASTIC VENUES FOR ONE-DAY CONSIGNMENT AUTHOR SIGNINGS

Not only is it possible to move a surprising number of books during a bookstore signing (if planned properly ahead of time); it is also a great way for fledgling indie authors to get used to being “on display” in public. There isn’t the same pressure to perform and entertain as there is at an evening book launch and reading event. Bookstores offer a much more comfortable arena for indie authors to learn how to talk about and sell your books to others. So, please know that I’m a strong advocate of bookstores in general—of celebrating new books in person through bookstore signings. There’s no more special place in the world to launch a new title, in my opinion.

And here’s the great news! Most—if not all—traditional bookstores will support indie author signings on a one-day (e.g., three hours in the afternoon) consignment basis even if they won’t carry your self-published books on their shelves for general browsing. For three solid hours you’ll get your own table, and you and your book will get to be front and center in the bookstore. That’s a very good thing, believe me. It’s much better than being tucked away on a shelf somewhere out of sight.

A NEW RELATIONSHIP WITH BOOKSTORES

There is a form of online book sales and marketing that many of today’s most successful indie authors are using to sell literally thousands of books every year—quantities that are unheard-of and unimaginable for most trade-published authors whose books are displayed on “bricks and mortar” bookstore shelves. Authors, can you imagine how much more profit you would earn if you learned these tried and true strategies for success? Publishers, can you imagine how much more profit you would earn if your authors were out there actively selling their own books alongside your in-house publicity, sales, and marketing efforts? Bookstores, can you imagine how much more profit you would earn if you were using your co-op advertising dollars to support in-store book signings and online book launches for the authors who are willing to bring their traffic straight to your physical stores and websites? There is a way for authors, publishers, and booksellers to all work together for our mutual benefit, and I believe it is the wave of the future in this industry.

How to Price an Ebook: A Guide for Independent Authors

NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral for FREE! Download it today!

As an independent author (a.k.a. “indie author”), you must oversee all aspects of your own book business from the project management aspect of things (e.g., writing, editing, designing, proofreading, indexing, publishing) to the financial end of things. If you’re feeling stumped when it comes to setting your manufacturer’s suggested retail price (MSRP), you’re not alone. Many indie authors are in the same boat. I wrote this mini ebook for all of you, and I’m giving it away free of charge along with an earlier mini ebook I wrote titled An Independent Author’s Checklist: What You Need to Have Ready for Ghostwriters, Editors, and Graphic Designers. I hope you find both these resources to be informative and helpful supplements to my other full-length ebooks and paperbacks.

This is an important ebook for indie authors to read. I’ve written several articles and blog posts about how to price an ebook in the past, but I’ve never been this strategic with regard to tailoring one’s prices for both Western and Eastern world markets. In retrospect, up until 2016, I had a pretty narrow view of how to price ebooks outside of North America and Europe. What changed for me in 2016? Quite simply, I became a little more “worldly” when I travelled to Asia for a working holiday. What I learned during my six-month trip will no doubt help many indie authors like you with the pricing aspect of a book business.




I’m still a strong proponent of value-based marketing. As I’ve stated many times in the past, most indie authors are already pretty comfortable with price-based marketing (e.g., offering really low prices to try to undercut one’s competition). At the end of the day, anyone can sell based on price. Right? But here’s the biggest problem with that plan: if a low price is the only thing you’ve got, and then another indie author with a similar ebook comes in at a lower price than you can match, you’re done. You’re finished. You’ve got nowhere else to go. But if you can learn how to sell based on value, right from the start, then you’ll always be able to justify your price where it is, no matter what other indie authors are doing. You can even increase that price, down the road, by adding more value to your overall offering. Value-based selling is such an important skill for all indie authors to learn, no matter where you live in the world.

That said, my trip to the “Eastern World” opened up my eyes to all the different markets today’s indie authors can sell into. What might be considered a discount rate in one region of the world is actually considered a value-based rate in another. So, as I discuss in more detail throughout this mini ebook, it’s important for indie authors to be strategic in the way you’re pricing each and every one of your ebooks. Your ability to understand each individual market and adjust your prices accordingly will make all the difference to your sales success around the world. Good luck!

How to Build a Loyal Readership So Your Self-Published Books Get Picked Up by Literary Agents and Trade Publishers

Now available through AMAZON, KOBO, and E-SENTRAL!

There is a form of online book sales and marketing known as “rapid release” publishing that many of today’s most successful independent authors (a.k.a. indie authors) are using to sell thousands of books every year. Some of these authors are earning six-figure incomes from their ever-growing online platforms. What is a “platform” you’re asking? It is a loyal readership. And that’s what the Big Five—Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster—trade publishers are looking for when scouting new book projects. They’ll sign the unknown indie authors with built-in audiences that can guarantee them sales before they’ll re-sign a known trade-published author with limited traction. That’s the reality of this business.

INDIE AUTHORS CAN BE SUCCESSFUL WITH FICTION AND NON-FICTION

Throughout 2017, my primary focus was finding and sharing indie author success stories with my subscribers on the PPG Publisher’s Blog. I’ve included many of those stories in this book, too. Interestingly enough, some of those original posts led to cautionary comments from other “author marketing consultants” who suggested that this type of online marketing technique can only work for indie authors who write fiction. They seemed to suggest that it’s somehow simpler to sell multiple fictional books than it is to sell multiple non-fiction books—that it’s easier to build up one’s readership based on entertainment genres rather than self-help/educational genres.

Something deep inside me disagreed with their logic. Something in my heart said it would be just as easy, if not easier, for indie authors to successfully utilize “rapid release” publishing for non-fiction books as it would be for fiction. I went in search of proof and found it once again. (You get what you focus on in this world!)




In my research, I’ve found that non-fiction indie authors are among the perfect candidates for this form of self-publishing. Why? Because of your diverse demographics (e.g., seniors, adults, teenagers, children, males, females, et cetera) and the varied subject matter you can cover within your respective industries (e.g., hairdressers can write about long hair, short styles, curls, braids, updos, colours, et cetera; automotive service technicians can cover vehicle maintenance and repair for all kinds of different makes and models, various automotive parts and how they work, et cetera). When it comes to topic matter, the sky is the limit for most non-fiction indie authors; and “rapid release” publishing provides an opportunity for you to expand your business to genuinely help more people—the do-it-yourselfers—without over-extending your current workload. Think of this as a unique way to clone yourself.

MODERN BOOK SALES AND MARKETING FOR INDIE AUTHORS

Selling physical books in an offline marketplace is different from selling digital books in an online marketplace. In the traditional offline world, indie authors must appeal to people such as booksellers, reviewers, and publicists to help you sell more books; but, in the online world, you’re working with intangible algorithms and computerized search engine optimization (SEO) processes to increase your exposure. This is a blessing, as you’ll clearly see once you read this book. This is a new and highly effective way for indie authors to reach literary agents and trade publishers. Or who knows? You may decide to remain independent once you see the kind of success that is truly possible for you.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.