Category Archives: Book Pricing

How Much Does It Cost to Publish a Book?

How Much Does It Cost to Publish a Book?

How Much Does It Cost to Publish a Book?

One of the first questions every author has is: how much does it cost to publish a book? Well, that depends. What type of book do you wish to publish (e.g., ebook, paperback, hardcover)? Where and how do you want it distributed (e.g., online and/or traditional distribution networks)?

For a full list of the questions you should be asking and answering for yourself, I recommend you click on the Book Publishing Quote link in the top menu of this page and read through it. Once you’ve done that, you’ll know which of the two below options most applies to you and your particular book project.

How Much Does It Cost to Publish a Book Economically?

The fact is, traditional book publishing methods don’t work well for everyone. More and more, I come across people who want to publish a book for all kinds of different reasons—to promote a business, fulfill a lifelong dream, commemorate a special occasion, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment.

These are the people who would rather utilize online algorithms to grow their readership than spend any amount of money on traditional forms of book promotion. These authors also want full control over their own creative processes and release dates, and they’re fine with selling their books online only.

For a long time, I resisted this idea. I held to my belief that it’s impossible to produce a quality book within such a short time period, and especially without the support of a full professional publishing team. But then, one evening, while I was researching bestselling strategies for authors, I came across a Forbes article that began to shift my thinking. I learned the strategies today’s top independent authors are using to self-publish and sell massive quantities of books online. With this step-by-step program designed specifically for do-it-yourselfers, your only cost will be copy editing. That’s it, that’s all.

How Much Does It Cost to Publish a Book Professionally?

For those of you who wish to produce a professional-quality book than can be sold both online and through the traditional book supply chain, you’ll require the support of a full book publishing team behind you. Here is a list of the various costs associated with hiring such a team. These prices may vary depending on whether you use a project manager or hire your own editors, designers, et cetera, to work with directly. But it will give you a pretty good idea of what to expect.

Average Price Breakdown Per Service

Individual Services (all in CAD) Timeline (Weeks) Average Prices
Copy editing per word 2 to 4 From $0.03
Proofreading per word 2 From $0.02
Stylistic editing per word varies From $0.04
Substantive (structural) editing per word varies From $0.06
Indexing services per word 3 From $0.02
Ghostwriting per hour varies From $50 to $75
Copywriting per hour varies From $25 to $75
New ebook cover design 1 From $250 to $500
New paperback/hardcover cover design 1 From $1,000 to $1,500
New paperback/hardcover interior design and layout 2 From $2,500 to $3,000
New paperback/hardcover cover design and interior layout combined 2.5 From $3,500 to $4,500

Related reading: Why Do All Authors Need Editors and Proofreaders?

Related reading: Why Do Authors Need Graphic Designers?

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How to Price an Ebook: A Guide for Independent Authors

NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral for FREE! Download it today!

As an independent author (a.k.a. “indie author”), you must oversee all aspects of your own book business from the project management aspect of things (e.g., writing, editing, designing, proofreading, indexing, publishing) to the financial end of things. If you’re feeling stumped when it comes to setting your manufacturer’s suggested retail price (MSRP), you’re not alone. Many indie authors are in the same boat. I wrote this mini ebook for all of you, and I’m giving it away free of charge along with an earlier mini ebook I wrote titled An Independent Author’s Checklist: What You Need to Have Ready for Ghostwriters, Editors, and Graphic Designers. I hope you find both these resources to be informative and helpful supplements to my other full-length ebooks and paperbacks.

This is an important ebook for indie authors to read. I’ve written several articles and blog posts about how to price an ebook in the past, but I’ve never been this strategic with regard to tailoring one’s prices for both Western and Eastern world markets. In retrospect, up until 2016, I had a pretty narrow view of how to price ebooks outside of North America and Europe. What changed for me in 2016? Quite simply, I became a little more “worldly” when I travelled to Asia for a working holiday. What I learned during my six-month trip will no doubt help many indie authors like you with the pricing aspect of a book business.

I’m still a strong proponent of value-based marketing. As I’ve stated many times in the past, most indie authors are already pretty comfortable with price-based marketing (e.g., offering really low prices to try to undercut one’s competition). At the end of the day, anyone can sell based on price. Right? But here’s the biggest problem with that plan: if a low price is the only thing you’ve got, and then another indie author with a similar ebook comes in at a lower price than you can match, you’re done. You’re finished. You’ve got nowhere else to go. But if you can learn how to sell based on value, right from the start, then you’ll always be able to justify your price where it is, no matter what other indie authors are doing. You can even increase that price, down the road, by adding more value to your overall offering. Value-based selling is such an important skill for all indie authors to learn, no matter where you live in the world.

That said, my trip to the “Eastern World” opened up my eyes to all the different markets today’s indie authors can sell into. What might be considered a discount rate in one region of the world is actually considered a value-based rate in another. So, as I discuss in more detail throughout this mini ebook, it’s important for indie authors to be strategic in the way you’re pricing each and every one of your ebooks. Your ability to understand each individual market and adjust your prices accordingly will make all the difference to your sales success around the world. Good luck!

Related reading: How to Price a Paperback Book