Author Archives: Kim Staflund

About Kim Staflund

As a book publisher, Kim Staflund works with businesses and individuals around the world to produce superior quality ebooks, paperbacks, and hardcovers. As the founder and publisher at Polished Publishing Group (PPG), she has extensive experience with the traditional (trade), vanity, and supported self-publishing business models as both a service provider and an author. Kim built her company from the perspective of the author—taking the best practices from each business model to create a company that puts its authors first, while ensuring a professional, saleable result. Think of PPG as a skilled project manager for self-publishing authors. Using the supported self-publishing business model, the company assists authors in producing truly professional books by guiding them through the entire process from conception to publication. PPG helps both individuals and businesses to publish quality books and provides them with online distribution opportunities throughout the world. In addition to her writing and book publishing background, Kim has a substantial sales and sales management history that includes new business development, both inside and outside account management of all types and sizes of companies, and personnel management and leadership experience within unionized and non-unionized environments. Add her firsthand knowledge of records management, process management, and project management into the mix and you have everything that is required in a professional book publisher to help authors everywhere succeed. Kim’s number one priority in each of these roles has always been, and will always be, to earn (and keep) the trust of each of her clients by providing honest, ethical, and thoughtful customer service that meets or exceeds their expectations.

The Author’s Gold Rush: How to Harvest a Bountiful Crop Repeatedly

In book one of this trilogy, The Author’s Money Tree, you learned how to plant, grow, and harvest a bountiful readership. Book two, The Author’s Gold Rush, is a simple business system that can be repeated daily. You can use it to harvest that same crop again and again with ease.

The Author's Gold Rush: Available soon through Amazon’s Kindle, Kobo, and E-Sentral!

The Author’s Gold Rush: NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral!

Information is Your Gold Rush

As we discussed earlier, you could be in any room chatting with your family members, friends, or business colleagues. It doesn’t matter where it is or who you’re with. At some point during the conversation, a question of some sort almost always arises; what’s the first thing everyone does? You each pull out your smartphone, iPad, or tablet and open the web browser to search for an answer to that question. We all have instant access to timely information at our fingertips now, and we’re all constantly accessing it.

People are looking for your information online, all over the world. Non-fiction authors and subject matter experts (SMEs) need only share that same information with a growing number of readers. Hook them by offering them something of value that makes them want more, and they’ll be your fan for life. I’ll show you how two authors are growing their readerships by directing new traffic to their backlist books.

Entertainment is Your Gold Rush

This system can work just as well for authors of fiction and poetry as it does for SMEs. Why? Because people are constantly searching for sources of entertainment, inspiration, and tribute online, too. The world is filled with voracious readers looking for a great book series to escape with in their spare time. There are just as many others looking for the perfect poem to eulogize a loved one or motivate a team.

But what good is any of this if no one can find it? Perhaps, this is your current predicament. Maybe you’ve already written and published a few books online that aren’t getting any traction whatsoever. You’re lost like a needle in a haystack. This system will ensure new readers are consistently finding all your books and your blog. It will help you grow your readership and subscriber base even larger, even faster—like adding lighter fluid to the fire you started in book one.

Relationships are Your Gold Rush

What you do with the readers who find you is the most important step of them all. When you personalize their experience with you and your books, they’ll be your followers for life. I’ll show you how one of today’s top independent authors continues to harvest the same crop of fans again and again by using them as beta readers to help him improve upcoming book launches.

To build a lasting relationship with anyone, you must first build the trust between you. When they see you as an authority on the answers or entertainment they seek online, they’ll begin to follow you. When they see you as a person they can relate to who truly cares about them as a subscriber and fan, they’ll begin to view you as a trusted friend. How you think about them while you’re writing for them will make a world of difference to your results.

The Author’s Holy Trinity of Profit Trilogy

Action
The Author’s Money Tree: How to Grow a
Bountiful Readership Organically

Thought

The Author’s Gold Rush: How to Harvest a
Bountiful Crop Repeatedly

Faith

The Author’s Magic Key: How to Stay on Track and
Keep the Faith

Related reading: [Email Marketing] T-Shaped Marketing for Authors

Did you LOVE this book?
Click here to learn how you can earn money
by sharing it with others on your social media sites!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



Blogging Progress Report Mar 03 2019

I’m going to show you something a little different in this Blogging Progress Report Mar 03 2019. There is yet another metric you can use to measure how far you’ve progressed each month: your author ranking on Amazon.

Blogging Progress Report Mar 03 2019 | 14,030 Registered Users | 13 Subscribers

Blogging Progress Report Mar 03 2019 | 14,030 Registered Users | 13 Subscribers

I’ll start with a continuation of last month’s metrics for you. My registered users have grown from 12,273 to 14,030 (an increase of 1,757). And my subscribers have grown from 9 to 13 (an increase of 4). Obviously, some email marketing will be required to increase the subscriber rate—which is the metric I truly want to increase as discussed in my last report.

Blogging Progress Report Mar 03 2019: Amazon Author Ranking Overall

Another important metric every author should be watching is your Amazon Author Ranking. In order to get this report, you’ll have to create an Author Central Page for yourself on Amazon. Your author rank will tell you the current placement of all your paperback and ebooks on the site as a whole, and also within each individual category. Here are some examples.

Kim Staflund Ranking for ALL PAPERBACKS AND EBOOKS COMBINED

Kim Staflund Ranking for ALL PAPERBACKS AND EBOOKS COMBINED

Do you see how my ranking fluctuates on a daily basis? Some people will try to tell you that your Amazon point value will immediately spike whenever someone buys one of your books. I disagree. Their ranking system is more complicated than that. I’ve seen no fluctuation whatsoever when someone has bought a book. Then I’ve seen a dramatic rank increase on other days when no one has bought any books whatsoever.

So, I don’t have a magic formula for you on how much traffic you should drive to your books on Amazon at any given time. But I will tell you that your ranking is important. And Timothy Ellis would agree: “It’s not enough to write a good book. It needs to be visible, it needs to be findable, it needs to attract the eye, and suck the reader inside. Visibility comes with rank. … The best strategy is to release a new book, before the 60 day abyss comes along.”

Blogging Progress Report Mar 03 2019: Amazon Author Ranking Paperbacks

Here’s how I rank for paperbacks overall and paperbacks in the “business and money” category. I look better here than I do on the entire site.

Paperback Books Overall Author Ranking

Paperback Books Overall Author Ranking

Paperback Books Business and Money Ranking

Paperback Books Business and Money Ranking

Blogging Progress Report Mar 03 2019: Amazon Author Ranking Ebooks

My best author ranking is in the Kindle ebooks area. This makes sense since most of the books I publish to Amazon are Kindle ebooks.

Kindle Ebooks Overall Ranking

Kindle Ebooks Overall Ranking

Kindle Ebooks Business and Money Ranking

Kindle Ebooks Business and Money Ranking

Once your ranking is consistently in the top 500, that’s when you’ll have enough visibility to really start earning money from your books. Right now, I’m still seeing a few hundred free downloads of my books each month. And, this month, two ebooks were sold.

Micro wins! Onwards and upwards!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



What is Vanity Publishing?

What is vanity publishing? Vanity publishing is one of the three options today’s authors have available to help you publish a book. But this option doesn’t have a good reputation. Today’s post discusses why that’s the case and what you can do to improve your book’s image.

What is vanity publishing?

What is vanity publishing?

You have three different book publishing options available to you: traditional trade publishing; vanity (unsupported self-publishing); and hybrid (professionally supported self-publishing). For a clear understanding of the pros and cons of each, I recommend you download this free ebook. It’s a short book. You should be able to read it in under two hours.

What is Vanity Publishing?

The vanity book publishing model was introduced as an alternative for writers who were tired of waiting around to be accepted by traditional book publishers. They had, instead, decided to self-publish their books themselves. As noble as the vanity publishers’ intentions might be, they are the least respected book publishing alternative of them all within publishing circles (i.e., traditional publishers, reviewers, booksellers, and distributors). With good reason.

These companies are more aptly described as book printers than publishers. They’ve earned their notoriety by accepting and printing 100 percent of the manuscripts that are submitted to them. Little consideration is given to the quality of your book—the opposite extreme of trade publishing. A vanity publisher will take what it receives and print it as is, matter what it looks like.

Vanity Publishing is Unsupported Self-Publishing

Some of these companies run a “self-service” type of operation using a selection of generic template builders. This allows self-publishing authors to upload book files online (or via email) and then draft them into ebooks or paperbacks.

Other vanity publishers are simply printers with in-house design staff. They will take your raw materials (e.g., manuscript, graphics) and do all that formatting for you for a fee. Then they’ll print however many copies you want printed.

There is No Editing Included

Both vanity publishing options share one commonality: although their staff might be knowledgeable about printing and electronic file formatting, they are wholly unseasoned when it comes to the essential publishing practices (such as professional editing, graphic design, and proofreading) that ensure the polished result every serious author is after. Vanity publishers never actively encourage their clients to improve the quality of their work in any way. This lack of improvement is truly a disservice to the serious-minded authors who wish to present themselves as professionals.

Best for Personal Gratification (Hence the “Vanity” Reference)

For those who wish to publish your books solely for personal gratification, then the vanity book publishing route is probably the best one to take. This is a great option for family history books, scrapbooks intended as gifts for loved ones, and other non-commercial projects.

If you wish to sell your book commercially, then you’ll need to produce a more professional product. Copy editing is a crucial step in helping you to achieve this. But there are ways to produce your book economically. Click here for details.

Related reading: Sneak a peek inside How to Publish a Bestselling Book for even more details on your publishing options.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



How Much Does It Cost to Publish a Book?

How Much Does It Cost to Publish a Book?

How Much Does It Cost to Publish a Book?

One of the first questions every author has is: how much does it cost to publish a book? Well, that depends. What type of book do you wish to publish (e.g., ebook, paperback, hardcover)? Where and how do you want it distributed (e.g., online and/or traditional distribution networks)?

For a full list of the questions you should be asking and answering for yourself, I recommend you click on the Book Publishing Quote link in the top menu of this page and read through it. Once you’ve done that, you’ll know which of the two below options most applies to you and your particular book project.

How Much Does It Cost to Publish a Book Economically?

The fact is, traditional book publishing methods don’t work well for everyone. More and more, I come across people who want to publish a book for all kinds of different reasons—to promote a business, fulfill a lifelong dream, commemorate a special occasion, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment.

These are the people who would rather utilize online algorithms to grow their readership than spend any amount of money on traditional forms of book promotion. These authors also want full control over their own creative processes and release dates, and they’re fine with selling their books online only.

For a long time, I resisted this idea. I held to my belief that it’s impossible to produce a quality book within such a short time period, and especially without the support of a full professional publishing team. But then, one evening, while I was researching bestselling strategies for authors, I came across a Forbes article that began to shift my thinking. I learned the strategies today’s top independent authors are using to self-publish and sell massive quantities of books online. With this step-by-step program designed specifically for do-it-yourselfers, your only cost will be copy editing. That’s it, that’s all.

How Much Does It Cost to Publish a Book Professionally?

For those of you who wish to produce a professional-quality book than can be sold both online and through the traditional book supply chain, you’ll require the support of a full book publishing team behind you. Here is a list of the various costs associated with hiring such a team. These prices may vary depending on whether you use a project manager or hire your own editors, designers, et cetera, to work with directly. But it will give you a pretty good idea of what to expect.

Average Price Breakdown Per Service

Individual Services (all in CAD) Timeline (Weeks) Average Prices
Copy editing per word 2 to 4 From $0.03
Proofreading per word 2 From $0.02
Stylistic editing per word varies From $0.04
Substantive (structural) editing per word varies From $0.06
Indexing services per word 3 From $0.02
Ghostwriting per hour varies From $50 to $75
Copywriting per hour varies From $25 to $75
New ebook cover design 1 From $250 to $500
New paperback/hardcover cover design 1 From $1,000 to $1,500
New paperback/hardcover interior design and layout 2 From $2,500 to $3,000
New paperback/hardcover cover design and interior layout combined 2.5 From $3,500 to $4,500

Related reading: Why Do All Authors Need Editors and Proofreaders?

Related reading: Why Do Authors Need Graphic Designers?

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.


3 Reasons Why You Should Write Your Life Story

write your life story

write your life story

For a long time now, you’ve been thinking you may one day write your life story. But the chatter inside your mind has you second guessing this choice. Maybe you’re waiting for someone else to give you the go-ahead—the permission—to move forward with this project. You may fear failure. Or, you may fear that your book could one day become a massive success. And maybe that level of success will shine a light on all the dark corners of your life for everyone to see, or maybe it will separate you from cherished family and friends. These fears can be daunting, whether they’re right or wrong, true or false.

3 Reasons Why You Should Write Your Life Story

So many questions may be running through your head. What will people think of me? Will they understand or will they judge me? Will this hurt or embarrass the ones I love? Should I do it?

There are a lot of articles out there on how to write your life story. But, today, I want to talk about 3 reasons why you should write this important story. I want to help you past the fear that is holding you back so you can stop procrastinating and move forward with it. After all, you’ve been thinking about doing this for a long time now. Haven’t you?

1. It’s the story you know best.

The best way to learn how to write a book is to start with a story that is most familiar to you—your own life story. There is no character research to be done. You won’t even have to create fictitious scenes out of thin air. Everything is already there at your disposal, inside your memory. All you have to do is sit down and write it.

Where do you start? Well, I recommend starting with any pivotal moment that stands out in your mind, that you’ve thought about many times. Write it down. Then write down the next moment. And then the next one. You can rearrange the timeline later, as you’ve written out more scenes from your life. The important thing is to start.

“Start writing, no matter what. The water does not flow until the faucet is turned on.”
~Louis L’Amour

Do this religiously every evening, one scene at a time. The next thing you know, you’ll have a full book written.

2. It can be therapeutic for you.

You may find, as I did, that writing out certain scenes from your life is a therapeutic way of purging negative emotions—especially when it comes to writing about traumatic experiences. As you explain the situation and your reactions to it, you may also gain new insight that helps you heal, forgive, and move forward anew.

When it comes to your life story, there are no hard and fast rules on how to structure it. Just write. Let whatever comes to mind flow out through your hands onto that computer keyboard without judgement. Write from your heart. Feel it all again as you write it. By doing so, others will feel it when they read it later on. It will be that much more impactful. Which brings me to…

3. You may just help someone.

Lisa Nichols is a bestselling author, transformational coach, and professional speaker. She’s also one of my top sources of inspiration whenever I need a boost. What I love most about Lisa is her willingness to share her life story with others—including all the times she’s fallen during her lifetime.

Lisa is unapologetic about her journey. She encourages others to stand on top of their stories rather than carrying them as heavy baggage. One of her favourite sayings is, “The truth is sexy!” And she’ll help you to realize that if her truth is okay to share openly, then so is yours. You have nothing to hide or fear or protect if you’re sharing your truth in a productive way with genuinely helpful intentions.

“There’s a calling on your life that you don’t get to shake, and its only yours. No one else has the same calling as you. … I need you to fall in front of me. Because I’m not watching you when you fall. I’m watching how you get back up again. … I need you more than you need you. When you cross my path, and I watch you keep working at it, and I watch you keep coming back, you put oxygen in my chest.” Lisa Nichols, Mindvalley keynote

That’s perhaps the greatest reason why you should write your life story. In doing so, you may just help someone else.

One Important Disclaimer

No publisher can answer all your questions for you—particularly any legal questions you may have about writing certain controversial scenes or “characters” into your personal story. It’s always best to consult a qualified trademark, copyright and entertainment attorney in your area with these types of questions. Only a lawyer can provide you with legitimate legal advice.

Related reading:
Do You Really Have What It Takes to Write a Book?
Don’t Call Procrastination Laziness. Call it Fear.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



Blogging Progress Report Jan 28 2019

This Blogging Progress Report Jan 28 2019 is a little early. I’ve had a few set-backs this month that have made me rethink my 2019 goals. Actually, that’s not such a bad thing. I’m glad this education occurred so early in the year.

Blogging Progress Report Jan 28 2019: My Blog Subscribers Aren’t Real Subscribers

Here’s what I’ve learned: WordPress is sneaky in the way it interchanges the words “registered users” (also referred to as team members in WordPress lingo) and “subscribers” (also referred to as followers in WordPress lingo) on its administrative platforms. But it’s important that you never mix up these terms as per CAN-SPAM and CASL laws in North America. Carol Manser wrote a great article about this titled “Registered Users, Subscribers & Logins: What’s the Difference?” Here’s what she has to say about the difference between the two:

If someone Registers on a website, they become Registered Users. Unless the site tells you that you will get some extra privilege for Registering, you will get no extra benefit from Registering.

A common reason why you might want to Register on a website, is Registering on a Forum. You usually have to Register on a Forum before you are allowed to Post questions on the Forum.

If someone Subscribes to a website, they consent to be put onto an Email List in exchange for whatever the website has offered to give them in exchange for their Name and Email Address details. Because of this Consent/Confirmation to receive Emails, Subscribing to a Website is not the same as Registering with a site.

Blogging Progress Report Jan 28 2019: My “Subscribers” Are Only “Registered Users”

It is important to understand that when someone “registers” to your WordPress site, all they’re agreeing to is the right to post comments to your blog as shown in this illustration:

Blogging Progress Report Jan 28 2019 WordPress META

Blogging Progress Report Jan 28 2019 WordPress META

Unfortunately, WordPress lists these registered users as “subscribers” on your blog’s admin area dashboard. Two days ago, I took the below screen shot and felt proud. Why? Because I thought I had 12,272 actual subscribers to my blog:

WordPress Registered Users on Dashboard

WordPress Registered Users on Dashboard

But this wording is inaccurate. Of these 12,272 people (plus me, I’m the Administrator) who are registered to be able to comment on my posts, only nine of them are actual subscribers/followers. Only nine people have specifically signed up to receive updates each time I publish a new post:

Actual Subscribers (Followers)

Actual Subscribers (Followers)

The other 12,263 registered users won’t receive an email update when I post something new. So, they’re not all that useful to me when it comes to my 2019 goals. Why? Because they may never visit my blog again. What I need are actual subscribers—email subscribers—who have signed up specifically to receive email updates from me.

Blogging Progress Report Jan 28 2019: How to Get Real Blog Subscribers

There are a couple of ways to achieve this. First, upon learning this, I immediately replaced the above-shown “META widget” with the following “SUBSCRIBER widget” in my design template:

Blogging Progress Report Jan 28 2019 WordPress Subscribers

Blogging Progress Report Jan 28 2019 WordPress Subscribers

Now, anyone who signs up through this form is showing real interest in my blog content and books. Each time I post something new, he or she will be made aware of it with a personal email. This will dramatically improve my reader engagement (and, hopefully, my book sales) going forward.

Blogging Progress Report Jan 28 2019: Autoresponders Are Even Better

But there is a second, possibly even better, way to collect a growing number of email subscribers who will repeatedly visit both your blog and your books. You will want to use a program called an autoresponder to manage all your email subscribers. MailChimp for WordPress is free for lists up to 2,000 subscribers. After that, depending on the service you use, autoresponders generally cost from $50 per month and up to maintain. It all depends on how many email addresses you are working with.

Through these third parties, such as MailChimp, you can offer additional special discounts or gifts to subscribers on top of the free content already contained on your blog. For example, you can send private newsletters en masse to only these privileged fans regarding online courses or podcasts that constitute some type of added value to them alone. Perhaps, these subscribers will be the only ones to receive discounts on tickets (or back stage passes) to the next book fair you’re speaking at. I think you get the idea. For this to work well, there must be an enticing reason for them to sign up—whatever that reason may be. You choose.

Blogging Progress Report Jan 28 2019: My Revised Goals

Obviously, my goal of reaching 25,000 actual subscribers this year is now a little far-fetched. I’m not starting at 11,1147 followers like I thought I was last month. I’m starting at only nine followers. Ouch! But I plan to reach 5,000 actual subscribers by the end of 2019. I’ll do this by continually driving more traffic to this blog through SEO and my books, as I’ve been doing. My other goals remain the same.

I also plan to increase my free book downloads by 25% this year. By contrast, last year, between the above three ecommerce sites, I saw 4,828 free downloads of my books. In 2019, I want to see an additional 1,207 free books downloaded for a total of 6,035.

Most noteworthy, I plan to increase my paid book downloads by 500% over last year. I saw paid downloads (both ebooks and paperbacks) totalling 83 books from the above three ecommerce sites last year. In 2019, I’m shooting for an additional 417 paid book downloads for a total of 500 this year

Other Changes I Made This Month

I didn’t write as many blog entries as I had planned to this past month because I was busy revamping my old GoDaddy website. I changed it to a WordPress format that matches better with the PPG Publisher’s Blog. Everything is now in place, and it is set up perfectly to help me achieve my goals. I’ll let you know my progress again in the end of February.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



The Author’s Money Tree: How to Grow a Bountiful Readership Organically

It takes three full seasons to reap the true rewards of The Author’s Money Tree: planting, growing, and harvesting. And it’s well worth all the effort.

The Author's Money Tree

The Author’s Money Tree: NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral!

The Author’s Money Tree Season #1: Planting

There are three effective ways to plant an abundance of seeds with your desired readership: productive blogging, prolific publishing, or (better yet) both. If you are strategic in the way you do these things, you’ll be amazed by how quickly your sprouts begin to show.

That’s the beauty of being a writer in this digital age of book publishing. Writing is selling in the online world. And keywords are the seeds you’re planting to feed all your hungry readers at harvest time.

The Author’s Money Tree Season #2: Growing

But those keywords will never be enough on their own. Each sprout needs to be fed and watered so it can grow, and this takes time and patience. Quality content is the fertilizer that breathes life into a sprout and helps it grow into a healthy sapling. Proper search engine optimization (SEO) is the mulch that prevents your sapling from being taken over by larger weeds.

You need a strong root system to grow a bountiful money tree that will bear fruit for you, year after year, and stand the test of time. This is crucial to your progressive success in future harvest seasons, and I’ll show you exactly how to do it.

The Author’s Money Tree Season #3: Harvesting

And now comes the fun part! Harvest time is when you reap the rewards of all your efforts.

In this section of the book, you’ll meet some authors who are earning six-figure incomes from their readerships in their own harvest seasons. You’ll learn some of the strategies they’re using to harvest the same crops, over and over again, while planting new seeds each year.

Do you want to grow an abundant readership? This is a totally sustainable system that you can use successfully for fiction, non-fiction, and even poetry. Truth!

The Author’s Holy Trinity of Profit Trilogy

Action
The Author’s Money Tree: How to Grow a
Bountiful Readership Organically

Thought

The Author’s Gold Rush: How to Harvest a
Bountiful Crop Repeatedly

Faith

The Author’s Magic Key: How to Stay on Track and
Keep the Faith

Related reading: James Patterson Shakes The Author’s Money Tree

Did you LOVE this book?
Click here to learn how you can earn money
by sharing it with others on your social media sites!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.



Blogging Progress Report Jan 01 2019

Blogging Progress Report Jan 01 2019

I took a break over the holiday season to relax and am I ever glad I did so. As a result, I’m rested and excited to start off the new year with this Blogging Progress Report Jan 01 2019. I’m looking forward to many more micro wins throughout the year that will bring me to my desired macro wins at the end.

Blogging Progress Report Jan 01 2019 - 11,1147 Users

Blogging Progress Report Jan 01 2019 – 11,1147 Users

Blogging Progress Report Jan 01 2019 – Blog Subscribers

Now, what do I mean when I say “micro wins” versus “macro wins”? I borrowed these two terms from a lady I greatly admire named Lisa Nichols, from her book titled Abundance Now. She talks about the importance of celebrating small successes along the way rather than just focusing on the end goal. As a result, you keep yourself motivated and inspired all along the way. You enjoy the whole journey. Because you’re giving yourself indicators, all along the way, to let yourself know you’re on the right track.

I started January 2018 with a goal of reaching 10,000 subscribers by the end of the year. As you can see, I’ve surpassed that goal. In fact, I still enjoyed mass gains over the holiday season based on all the work I’d done this past year. From the time I posted my last Blogging Progress Report until today, I’ve gained an additional 1,280 subscribers. That’s an average of 37 new subscribers per day. Consequently, this is leading to an increased number of book downloads.

Blogging Progress Report Jan 01 2019 – Amazon Book Reports

In 2017 and 2018, I published five free books on Amazon, Kobo, and E-Sentral. I used these books, along with this blog, to drive more traffic to my 35+ paid books on these sites. Finally, the strategy is beginning to work.

ALL book downloads for the last 90 days

ALL book downloads for the last 90 days

PAID book downloads only for the last 90 days

PAID book downloads only for the last 90 days

Amazon book downloads last year ALL

Amazon book downloads last year ALL

Blogging Progress Report Jan 01 2019 – Kobo Book Reports

Kobo reporting is not as detailed as Amazon reporting is. But this is a valuable publishing platform that helps me reach additional readers I’m not reaching through Amazon. Here are my results on this platform so far.

ALL sales to date summary

ALL sales to date summary

KOBO ALL sales to date by country

Sales to date by country

KOBO ALL sales to date by book

KOBO ALL sales to date by book

Blogging Progress Report Jan 01 2019 – E-Sentral Book Reports

E-Sentral reporting is sparse. For that reason, I have to email them to get updates on my book downloads. This is all I’ve been able to get from them so far:

Book id Title No of downloads
183238 An Independent Author’s Checklist: FREE Help for Indie Authors 19
183547 Diary of an Indie Blogger: My Roadmap to Success 12
203127 Your Ebook is an Asset … if You Own the Copyright 38
201602 Why Traditional Bookstores Won’t Carry Your Book on Their Shelves … and Why That’s Okay 20
185091 How to Price an Ebook: A FREE Guide for Independent Authors 28

Blogging and Book Download Goals for 2019

In 2019, my goal is to increase this blog to 25,000 subscribers. I want to more than double my subscriber base by December 31, 2019. That will be my main macro win: 25,000 subscribers. Of course, I’ll update you on the micro wins—the monthly blogging progress reports—along the way.

I also plan to increase my free book downloads by 25% this year. By contrast, last year, between the above three ecommerce sites, I saw 4,828 free downloads of my books. In 2019, I want to see an additional 1,207 free books downloaded for a total of 6,035.

Most noteworthy, I plan to increase my paid book downloads by 500% over last year. I saw paid downloads (both ebooks and paperbacks) totalling 83 books from the above three ecommerce sites last year. In 2019, I’m shooting for an additional 417 paid book downloads for a total of 500 this year.

More Learning in 2019

I learned a lot this past year on how to reach more people more effectively all over the world. My plan is to continue with the blogging pace of at least three new posts per week along with at least one new book published every six weeks. This is how I’ll achieve these goals. I’m looking forward to sharing the journey with you!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.

Diary of an Indie Blogger: My Roadmap to Success (VOLUME 2)

Diary of an Indie Blogger VOL 2 (See below for links on where to download it FREE!)

Diary of an Indie Blogger VOL 2 (See below for links on where to download it FREE!)

I’ve decided to continue sharing large parts of the PPG Publisher’s Blog with you in book form at the end of each year. Annual Diary of an Indie Blogger books will be a new PPG tradition. And I think you’re going to like this new one especially. With some help, I’ve added even more content to my blog over these past two years than in the first seven years combined!

Diary of an Indie Blogger: My Roadmap to Success (VOLUME 2)

The first book contained the first seven years of blog content. Diary of an Indie Blogger (Volume 2) excludes any guest posts from the actual PPG Publisher’s Blog. But it still shows my growth as a blogger, and all I’ve learn about SEO, over the past two years. I know you’ll find this helpful for your own blogging/writing career.

Of course, this book is not meant to take the place of the PPG Publisher’s Blog altogether. I recommend you check out the many educational pieces written by others for my subscribers. There are helpful tips on everything from crowd funding to movie adaptation, et cetera, in all these posts. This book does not include those tips.

Also check out a new category this year: Blogging Progress Reports. You’ll notice, as you read through this book, that the format of my posts began to change toward the end of the year. After much research, I learned the most effective ways to write posts so they’re sure to be indexed by search engines like Google. I not only want these posts to be indexed. They should have a high enough ranking that they land on page one of a key word search. Needless to say, I’ve learned how to do that effectively this year. And there is more help coming to you in 2019! Keep watching for more!

Download Diary of an Indie Blogger VOL 1 on Amazon, Kobo, or E-Sentral free of charge.

Download Diary of an Indie Blogger VOL 2 on Amazon, Kobo, or E-Sentral free of charge.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Sell More Earn More By Writing More. It’s That Simple.

Sell More Earn More By Writing More. It's That Simple.

Sell More Earn More By Writing More. It’s That Simple.

Good news authors—especially the introverts out there. You can sell more earn more simply by writing more. It really is that simple! Here’s how I know…

My shift in thinking began in around mid-to-late 2015. I had been in the book publishing business, in one capacity or another, for close to 25 years. I’d been publishing books under my own label, Polished Publishing Group (PPG), since November 2009. I knew how to produce a truly professional product for my authors, and I had ample experience to be able to teach them all the traditional book sales and marketing methods. I was a best selling author in my own right, and so were many of my authors. So, everything looked great on the surface.

But here was the reality: my company wasn’t generating enough profit to allow me to leave my full-time sales job. My own royalties, and my best authors’ royalties, weren’t all that impressive. All these bestsellers were earning less than $500 per year in royalties. That was the hard truth.

Burnout and Refocus Time

I was burning out. I could no longer maintain my pace of 50+ hours of corporate sales coupled with another 20+ hours of book publishing, sales, and marketing every week. Especially if there was no end in sight to all this work—no definite increase in profits to show me I was on the right track. I felt discouraged. I felt like I was failing my authors, never mind myself.

So, do you know what I did? I quit my full-time job, and I scaled back the publishing work for a little while. There was something I had wanted to do since my early twenties that I allowed myself to do in my forties. I embarked on my very own “Eat, Pray, Love” working holiday in Asia and taught English in Bangkok, Thailand, in 2016. What a blessing this experience was! I was blessed not only by all the people I met and all the life lessons I learned, but also by my renewed sense of purpose when I returned home.

If you’re feeling burned out in any way, I recommend you do something like this for yourself. Walk away from your work for a while. Have fun! Eat! Pray! Love! Then, once you’re fully rejuvenated, get back to work. You’ll be so much more productive if you do. And you may just find the answers to your questions that had eluded you for so long. That’s what happened to me.

Sell More Earn More in the United Kingdom

I didn’t go back to a “real job” straightaway because I wanted to turn off the corporate noise for a while and really focus on my craft. And I found four personal investors to help me cover my expenses while I focused. In early 2017, I started studying and learning all about email marketing. I also Googled things like “successful authors” and “profitable publishing” to figure out how to take things to the next level and start making some real money publishing books.

The first clue came to me in the form of a Forbes article written about a self-published author in the United Kingdom named Mark Dawson: Amazon Pays $450,000 A Year To This Self-Published Writer. I was impressed … but skeptical. I figured maybe he was an anomaly. So, I kept reading and searching for more “realistic” examples of success.

Sell More Earn More in the United States

In May of 2017, I spoke at a writers’ conference in Columbia, Missouri. Because I only presented two break-out sessions of my own, I had the opportunity to attend many other people’s sessions that weekend. One of the most memorable sessions for me was Liz Schulte‘s break-out session. This American was one of only a handful of independent authors who were allowed to join her local traditional writers’ guild. Why? Because of her proven sales success. She was already earning a six-figure annual royalty in her second year of self-publishing.

WHAT??!!

Now it wasn’t just some seemingly “faraway fictional character” speaking to me about his success from a Forbes magazine article. This was a real person standing in front of me, telling me that she was doing many of the same things Mark Dawson was doing. And she was seeing similar results. Now I knew I was onto something big!

I went for a glass of wine with Liz that evening, and I soaked in all her knowledge. I also asked her to write a guest post for the PPG Publisher’s Blog and she willingly obliged despite how busy she is (click on her hyperlinked name above to read it). Thank you, Liz!

Sell More Earn More in Australia

Determined to meet even more authors like Mark and Liz, I posted a question on Quora asking authors to share their success stories with me. I received a somewhat cheeky reply from an Aussie, named Timothy Ellis, who said he wasn’t sure if I would consider him a success or not because he only sells around 3,000 books per month after two years as a self-publisher.

WHAT??!!

How?! Give me your success formula! Show me your stats!

Lucky for me, he obliged. Timothy Ellis willingly shared his success formula in this guest post on the PPG Publisher’s Blog. Thank you, Timothy!

Sell More Earn More in Canada … and All Over the World!

Long story short, since that time, I’ve been a student of many more successful authors who are following the same patterns as the above three are. In fact, I’ve studied and put into practice everything I’ve learned from these authors to see some success of my own over the past two years.

Here’s the best part: I have a “real job” again now, and even with this job taking up much of my time during the week, I’m still seeing some real progress with my own personal book sales. So, that tells you that you can do the same. You don’t have to quit your job and focus on writing and publishing alone in order to see success with it. You can easily maintain both … until you don’t have to do both anymore. Does that make sense?

My new “real job” is an added bonus for me, because the industry I’m in completely complements my writing and publishing aspirations: printing. I’ve learned so much more about printing this past year that I can offer even more helpful insights to authors everywhere—in Canada and abroad. I’m exactly where I’m supposed to be right now, and I’m looking very forward to even more success 2019!

A New Focus for PPG in the New Year

In the meantime, I’ve stopped publishing books for other people. For now. There are so many publishers out there, and there are just as many self-publishing tools. But there are very few decent sales coaches for authors who can show you the path to significant success as an author. I’m drawing that roadmap right now. I’m living it as I’m drawing it, and I’ll be sharing it with you in the coming months. It will come complete with real life statistics that prove it’s possible to earn so much more than you ever thought possible by writing and publishing books. Watch for it in early 2019!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.