Monthly Archives: October 2018

Digital Rights Management (DRM) for Authors

Digital Rights Management (DRM) is a term you may come across when publishing an ebook. When you apply DRM to a file, you protect it from Internet piracy.

Digital Rights Management (DRM)

Digital Rights Management (DRM)

I’m a strong proponent of applying DRM to all the books you publish online. I urge you to avoid the websites that publish PDF files alone. This is because PDF files are far too easy to duplicate and share. Pretty much anyone can download and attach your PDF file to an email and send it to another person. You can imagine how quickly a file can spread that way.

Digital Rights Management (DRM) of MOBI Ebooks

Amazon (Kindle) uses a file format known as MOBI to publish ebooks online. This is a much safer format to publish your ebook in. It can only be read on certain devices (e.g., Kindle readers). As shown in the image above, you can choose whether to apply DRM to your Kindle MOBI file. Doing so provides an extra layer of protection by preventing others from copying and pasting the text from your file. Instead, it becomes a read-only document on the Kindle reader.

Digital Rights Management (DRM)

Digital Rights Management (DRM)

Digital Rights Management (DRM) of EPUB Ebooks

Kobo, and most other ebook publishers, use a more common file format known as EPUB. Again, Kobo gives you a choice as to whether or not you apply DRM to each ebook you upload to their website. It’s the same deal as it is with Amazon’s Kindle. Doing so provides you with an extra layer of protection against the Internet pirates.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Robert Kiyosaki: The Definition of an Asset

Robert Kiyosaki

Robert Kiyosaki

Robert Kiyosaki is an American businessman and author of a popular personal finance book titled Rich Dad Poor Dad. He states that a financial asset “can be anything as long as it has value, produces income or appreciates, and has a ready market. Assets put money IN your pocket.”

One of the most controversial statements Robert has made about assets is that your house is not an asset. At least, it’s not your asset. As long as you’re paying a mortgage on it, it is a liability for you. And it is an asset for the bank.

In fact, as long as you’re paying anything for it (e.g., maintenance and repair fees, property taxes) without earning enough income from it to more than cover these expenses (e.g., rental income), it is still a liability. It’s only once that property becomes 100% mortgage free, and is generating consistent cash flow for you, that it becomes your asset.

Digital Books are Assets. Physical Books are Liabilities.

Robert Kiyosaki’s definition of an asset resembles the concept of digital books very well. To clarify, when I refer to “digital books,” I’m not only talking about ebooks. I’m also talking about print-on-demand paperbacks and hardcovers.

There is obviously a higher upfront cost involved in producing a paperback or hardcover book than an ebook. The process not only requires professional editing and proofreading. A skilled graphic designer is also necessary to help you properly format both the interior and cover files to match a printer’s specifications.

But the real cost of paperbacks and hardcovers comes from over-printing books that will never sell. Traditional publishers do this all the time—not just indie authors. They print thousands of copies that lay dormant in warehouses. Even if books are ordered by bookstores, they must pay to ship those books out. Then they must pay to ship back from 20 to 50 percent of unsold books that are returned by bookstores. This all cuts into profits. It’s a vicious cycle.

Why Print-on-Demand (POD) is Better

With the invention of print-on-demand (POD) technology, today’s publishers/authors no longer have to print and store physical books in order to sell physical books. All you have to do is supply the digital files for your book’s cover and interior to the e-commerce site of your choice because most of these online retailers utilize POD technology to sell books rather than stocking those books in warehouses. Then, whenever they receive an order for that book, they simply print, bind, and ship the exact quantity ordered (whether it is one book or ten) all at the same time.

Most of the e-commerce sites take digital files in the form of print-ready .PDF files and simply store them on their servers. But I want to caution you about selling those .PDF files as ebooks. They are far too easy to copy and share with others (unless they are .DRM files … but that’s a whole different post). Instead, it’s pretty easy to have those .PDF files converted into either an .ePUB or a .MOBI and sell them through the proper channels.

As for Ebooks…

Ebooks, in particular, can be highly profitable digital assets. Think about it from a strictly business perspective for a moment. You’ll quickly see that an ebook is a portable business card that can be delivered instantaneously, anywhere in the world, for free or for sale, via email, blog, website, or ecommerce site.

An ebook can be read in the comfort of one’s home or office, during a commute by train or airplane, or even when standing and waiting in line. Ebooks are easily-searchable documents that you can hyperlink to other relevant information sources. Ebooks are updateable which is especially helpful to those who wish to keep their information relevant and stay on top of the dynamic Internet.

With a digital asset like an ebook, you don’t have to pay storage or maintenance fees of any kind. Best of all, there are hundreds of thousands of affiliate marketers out there who are more than happy to help others promote and sell their digital assets all over the world. Pretty much every major ecommerce site has its own affiliate program now, and this is like having a massive sales team at your disposal without having to pay anyone an upfront salary.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Home Business Ideas: Expand Your Sales Online

Whether your home business is a sideline gig or your full-time profession, here’s a great way to expand your sales online. This plan can work for various home business ideas.

Home Business Ideas

Home Business Ideas

What do every single one of these home businesses have in common? They can be promoted online using writing. Effective online writing. And I’m not only referring to the obvious copywriters and ebook authors mentioned in the above-linked Small Business Trends article. Party planners understand the event planning business, and daycare providers understand the needs of parents and their children. Party clowns know entertainment and what it takes to make people laugh. Dog groomers can help you understand the various aspects of pet care. All these people can write educational blog entries and ebooks to help their clients. In fact, they can use these online tools to reach even more clients outside their physical trading areas.

Home Business Ideas that Help Adult Learners

You may be thinking, “I’m no writer!” Or you may feel overwhelmed with the idea of trying to write a full-length non-fiction ebook about your business. Well, I have some good news for you. You don’t have to be a writer, yourself, and effective non-fiction ebooks come in all different sizes and prices.

Children aren’t the only ones who can enjoy a picture book. Picture books containing “How To” illustrations or graphics throughout (e.g., exercise routines, hair styling techniques, before and after automotive repair examples, et cetera) can be very helpful to adult learners. And books like these can be created quickly. Totally doable, especially when it’s your passion!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Online Business Ideas to Reach More People

Whatever industry you currently work in—catering, health and fitness, interior decorating, hairdressing, automotive repair, ESL, et cetera—these online business ideas can help you reach more people. And you don’t even have to be a writer!

Online Business Ideas

Online Business Ideas

An effective online business allows you to “clone yourself” so you can reach more people outside your current physical trading area. One of today’s most effective ways of doing that is by publishing and selling your own industry-related “How To” ebooks.

Not a writer? No problem. You can hire a ghostwriter to do the writing for you. As a matter of fact, ghostwriters are hired by business professionals all the time. They are used to produce books and other marketing materials for these people.

Sell Those Ebooks Using Affiliate Marketing

Once you’ve published a few “How To” ebooks, you may want some help selling them. This is when affiliate marketers will come in handy. Popular ecommerce sites like Amazon have effective systems already in place. This means you don’t have to track or pay for anything at all. These transactions are between the affiliate and the online merchant they registered with. At the end of the day, you’ll still get paid whatever royalty percentage you would normally be paid for the sale of your ebooks, and the affiliate commissions will be taken care of for you in the background. It’s a win-win-win scenario for you, the affiliate marketer, and the ecommerce site.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Writer’s Block: What Causes It and How to Overcome It

Writer’s block definition from Dictionary.coma usually temporary condition in which a writer finds it impossible to proceed with the writing of a novel, play, or other work. What causes this temporary condition? And how do you overcome it more quickly so you can get on with the business of writing?

Writer's Block

Writer’s Block

I believe there are three root causes to writer’s block: fear, perfectionism, and exhaustion. And I offer the following remedies to help you overcome each one more quickly.

Writer’s Block Cause #1: Fear

To overcome your fear, you must first acknowledge it: Don’t Call Procrastination Laziness. Call it Fear. What is the root cause behind your procrastination? It’s usually a fear of rejection or criticism in some form, as discussed in the above-linked blog post. Put your fears down on paper. Articulate them to yourself in writing. Read them out loud to yourself. When you do this, you’ll begin to see just how irrational many of your fears really are. That should help you get back to work.

Writer’s Block Cause #2: Perfectionism

Are you someone who finds yourself obsessing over every last little detail, editing the same line over and over again rather than writing a new one? This is another form of procrastination that can slow your writing progress down.

“If I waited for perfection, I would never write a word.”
~Margaret Atwood

The best way to overcome perfectionism is to stop overanalyzing everything. Stop nit-picking and editing yourself along the way. Not long ago, I wrote a blog post titled 7 Tips to Help You Write a Book FAST! These same tips can not only help you write more quickly; they can also help you overcome writer’s block in the first place.

Writer’s Block Cause #3: Exhaustion

Are you taking good physical care of yourself, eating healthy, and exercising regularly? Are you getting enough sleep? If not, you may find yourself both physically and mentally exhausted. You’ll most likely experience writer’s block ahead of other writers who are minding their mental and physical health in all these ways. Want some great tips on how to prevent exhaustion? Here they are: How to Stop Feeling Tired All the Time.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Author Photos: How to Signal Your Tribe

Author Photo Kim StaflundAuthor Photo Kim Staflund

Author Photo Kim Staflund

Author photos make as powerful a statement about a writer as a book cover makes about the story inside. As such, your author photo should always be given as much care and consideration as the rest of your book.

I recently came across an article by Tucker Max that resonated with me. He comes across quite critical in this article (which is the norm for him), but he says one thing really well throughout the entire piece: your author photo is an important way of “signalling your tribe.” Better yet, he shows examples of what exactly this means.

Years ago, author photos only appeared in these three places: on the back cover of a book; inside the back matter of the book’s interior; or on a publisher’s press release. Nowadays, you can take full advantage of social networking sites such as LinkedIn and Facebook to promote yourself and your books. You may also choose to write a personal blog or create a video of yourself on YouTube.

There are many ways for you to promote yourself online now. And there are just as many types of professional photographers and videographers to help you put your best face forward.

Author Photos on Book Covers

The front or back cover of a book is a great place to put an author photo. It can be a simple headshot or full-length portrait, depending on the writer’s preference. And this is a great place to get creative. A professional photographer knows how to use either colour or black and white to depict the mood of the book within the author photo. To make the picture even more attractive to readers, writers can dress themselves up as a character from inside their books or create the setting of the book within the background of the picture.

Author Photos on Social Networking Sites

Facebook not only helps you to keep in touch with personal friends and family members. It can also be used as a business networking tool much like LinkedIn. Both are great places to post an author photo as your profile picture for added exposure.

That said, you should be careful about the types of photographs you’re posting on these public sites. If the author photo on the back of your book is provocative or risqué in any way, it’s wise to leave that one to the back of the book and have a second, more conservative photo done specifically for these social networking sites. This is especially important if you only write part-time and currently work in a professional office setting. Today’s employers often “Google” prospective and current employees before deciding whether to hire or promote them.

Author Photos on Personal Blogs

You can also use your blog to promote yourself, your work, and your books. The primary reason why blogging is so important is search engine optimization (SEO), which means to improve (optimize) your ranking on search engines such as Google, Yahoo, and Bing. When your prospective readers visit your blog, a great author photo can keep them interested in sticking around a little longer to click through and read more of your posts.

Author Video Readings on YouTube

YouTube is a great place to post an author video reading that will be available to a worldwide audience within a matter of minutes. You can even share a link to this video with all your readers via email, social networking sites, or your personal blog.

Never before has it been easier to reach such a broad audience so quickly—and at such an affordable cost! This makes it all the more important for you to put your best face forward with professional-quality author photos.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



What is Author Central and Why Do You Need It?

What exactly is Author Central and why does every author—whether self-published or traditionally published—need it? Here’s the greatest reason why. 

Author Central (Amazon)

Author Central (Amazon)

Whether you self-publish a book directly to Amazon using Kindle Direct Publishing or use the services of either a traditional or hybrid publisher to publish it for you, there is a 99% chance your book will be available for sale on Amazon. Everyone sell books through this ecommerce giant now.

What is an Author Central Page?

An Author Central Page acts as your own personalized webpage on Amazon. It is a place where you can include an author biography to let others know more about you and your books. You can upload author photos and videos. And you can let Amazon know which books from the online store belong to you. Futhermore, you can include an RSS feed to drive more traffic to your blog. (The above image displays an example of how your blog’s RSS feed will appear on your page.)

Why Do You Need an Author Central Page?

Amazon hyperlinks each author’s name beside the title of his or her book(s). Whenever people click on those hyperlinks, they’re shown a list of all the books by that author. Unfortunately, they may also be shown books by other authors with the same or similar names. The only way to ensure all your books show up together in one Amazon search, without other unwanted authors in the mix, is to create an Author Central Page and add your books to it.

Need another another great reason to create your own Author Central page? Here are three: 3 Ways an Author Central Page Can Spike Your Ranking on Amazon.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



The Top 3 Traits of Successful Authors

The Top 3 Traits of Successful Authors

The Top 3 Traits of Successful Authors

The top 3 traits of successful authors are much like the attributes of top athletes and entrepreneurs. What you focus on makes all the difference.

Find the Best Idea of Success to Follow

There is so much advice out there for aspiring authors today. How do you know which recommendations to follow? Well, that depends. What is your idea of success? The first thing you need to do is figure that out. Then find a coach or mentor who is already achieving those results and follow his or her lead.

My own publishing career began 25 years ago. I started out with a traditional publisher, and much of the advice I’ve given authors along the way has been coloured by that experience. That is, until early 2017. I shifted my focus then because I wasn’t achieving my own idea of success by following traditional methods. So, I went in search of contemporary author success stories to inspire myself. And I found what I was looking for! At long last, I found a viable roadmap to my version of success.

Make a Plan that Suits Your Lifestyle

Once I learned what many other authors are doing with such success, I decided to implement their strategies into my own life. I sat down at my desk with my calendar and sketched out a writing schedule that fits well with my lifestyle. I’ve been doing it ever since, and I’ve made more gains these past two years than I did in the first 23 combined! I’ve watched the PPG Publisher’s Blog increase from a mere 1,000 registered users in early 2017 to over 7,500 at writing time today (and still growing). I’ve also seen downloads of my backlist books on Amazon, Kobo, and E-Sentral collectively increase from under 5 books per month to over 350 per month on average (and still growing) within the same time period.

Do the same thing for yourself. Learn the steps your ideal mentor is taking each day to achieve the results he or she is achieving. Then sit down with your calendar to figure out how you can customize those steps to suit your own schedule.

Take Consistent Action on Your Plan Every Day

It’s never enough to simply seek inspiration and write your goals down. It takes consistent action toward those goals to become a successful author. Today’s top authors work at it every single day as detailed in this recent blog post about Joanna Penn and Jeff Haden. These two people epitomize the top 3 traits of successful authors: find your idea, design your plan, and then take consistent action toward its achievement every day.

Related reading from Joanna Penn: My Author Timeline. From First Book To Multi-Six-Figure Author Entrepreneur

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Author Salary: How Much Does a Book Author Earn?

Author Salary: How Much Does a Book Author Earn?

Author Salary: How Much Does a Book Author Earn?

Book authors don’t actually earn an author salary, per se. Instead, they are paid royalties based on their number of books sold. Depending on the book publication method used to publish a book, authors can expect to earn different royalty rates. (You can learn more about today’s three primary book publishing methods by clicking here.)

Traditional Author Salary (Physical Books)

Traditionally, whenever a physical book (e.g., paperback, hardcover) is published, there is automatically a large run of 1,000 or more copies printed. The publisher and/or its distributor(s) store these copies away in large warehouses. And this large print run means a higher upfront cost for that publisher on each author’s book.

Traditional publishers tend to pay authors a 7-to-10% royalty rate based on the retail price of a book. They can’t pay much more due to all the expenses associated with publishing/printing/selling physical books: editing and design; publicity; printing and distribution; shipping costs; deep discounts given to retailers (45% of list price) and wholesalers (55% of list price). With all these costs eating away at their bottom lines, there’s not much leftover in the end. Traditional publishers also lose money from the high waste of book returns they receive from traditional retailers.

So, let’s put this into perspective. With the average retail price of a paperback book listed at $9.99, that means authors can expect to be paid $1 per book in royalties. In other words, a publisher would have to sell 5,000 copies of that book for its author to earn $5,000 … less income tax. Ask the average traditionally-published author how many copies of his or her book were sold. Likely, those authors will tell you they sold way less than 5,000 copies in total.

Contemporary Author Salary (Digital Books)

Obviously, ebooks and print-on-demand paperbacks/hardcovers have lower upfront costs to produce. Other than editing, design, and publicity, you can eliminate almost every other cost. Authors can expect to earn a way higher royalty rate on digital books as a result. In fact, today’s self-publishers are earning up to 70% royalties (e.g., between 45% and 70% royalties on Kobo books versus between 35% and 70% royalties on Amazon books).

The best way to sell books in today’s world is to utilize the power of search engine optimization (SEO). Effective digital publishing requires a little more finesse than simply combining traditional offline sales and marketing methods with modern online techniques. Doing so can actually be counterproductive. This is because traditional publishing takes time while digital publishing requires momentum.

If you want to succeed at publishing and selling books nowadays, you can no longer “waste precious time” by publishing only one book per year or one blog entry per month. The Internet rewards speed and productivity, and the Internet is your greatest ally. Used right, it can help you stand out among the millions of books being published worldwide each year. It can help you earn a six-figure income. Believe it or not, many of today’s online self-publishers are earning that much. If you’re willing to do the work, the world is your oyster in today’s digital world.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



What Does a Publisher Do for a Writer?

Perhaps, even more than “What does a publisher do for a writer?” the true question here is “What do authors want? And will they get that from a publisher?”

What Does a Publisher Do for a Writer?

What Does a Publisher Do for a Writer?

What Do Authors Want?

I came across an article aptly titled What Do Authors Want? the other day. It discussed that what every author truly wants is “discoverability” and that traditional publishers don’t actually offer this:

The two editors did not specify what they thought ‘discoverability’ was. They did, however, say that what publishing firms could offer was not ‘discoverability’ but ‘the professional environment’. This included professional editing to a high standard, high-end book layout and design, a ‘reasonable’ distribution (again, not specified), and publicity in accordance with the allocated budget. This budget, they said, varied, but on average it was between £200 and £300 per book. They also emphasised that authors were now expected to contribute to their own marketing and publicity, especially through social media and blogging.

It seems to me that the discrepancy between what authors want and what the publishing firm might provide must have consequences.

The article goes on to compare three different author experiences: the first traditionally published by a major corporate firm; the second traditionally published by a small independent press; the third self-published with support from an online hybrid publisher. (You can read the differences between these publishing methods by clicking here.) In terms of which of the three authors sold the most books, not surprisingly it was the third self-published author.

What Does a Publisher Do for a Writer?

I’ve mentioned the realities of traditional publishing many times in the past, most recently in this blog post: 2 Important Details About Traditional Publishing. The truth is, it doesn’t matter what publishing method you use. If you want your books to be “discovered” by the masses, it takes time and consistent focus—on your part. You can build your own readership the way many of today’s most successful independent “indie” authors do. As a result, a traditional publisher may just sign you down the road.

The true value of a traditional publisher is the professional support they can provide in terms of editing and graphic design. As well, they can get you into the “bricks and mortar” bookstores more easily than you can on your own. But the rest is up to you alone. It’s always been that way for the majority of authors.

Related reading: Printers and Publishers: What Their Graphic Designers Will and Won’t Do for You

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.