What Does it Mean to Monetize Your Blog?

When authors think about ways they can earn money from their writing, most think in terms of royalties from book sales. But you can also monetize your blog. The larger your blog’s subscriber list grows, the more this will work to your advantage,

What Does it Mean to Monetize Your Blog?

Monetize Your Blog

Monetize Your Blog

When you “monetize your blog,” you are converting it into a source of income. Passive income. It works much the same way as book royalties do. You only have to write a book once. If people are still buying that book years after you first published it, those royalties are money earned without any additional effort on your part. Your blog posts can generate cash flow for years to come, too. It all depends on how you set up your blog.

If you are new to blogging and have only written a few posts up to now, there is one thing you can do immediately to monetize your blog. If you’ve been blogging for quite a while now, and you already have a pretty solid subscriber base, there are additional things you can do.

Set up an Affiliate Account Through Amazon Associates

In my opinion, the best affiliate marketing program for blogs is Amazon Associates. Why? In a word: choices. Through this program, you can sell everything and anything Amazon has to offer through your blog—not only books. You do this by creating personalized HTML links to the Amazon products of your choice through your Amazon Associates account. Then you post those links into the background coding of your website.

Look at this blog for examples; all the book covers you see here are affiliate links. Amazon pays me an affiliate commission for each sale it makes through these links.

Set Up a Google AdSense Account

Once you’ve been blogging for a while and have daily traffic visiting your blog, you can apply for a Google AdSense account. What is that? Well, you have probably heard of pay-per-click (PPC) advertising before. PPC is a “pay as you go” Internet advertising model people use to direct traffic to their websites. Advertisers pay only when their ads are clicked. For the campaigns that are run through Google Ads, PPC ads can show up in a number of places online—not only on the search engine itself. In fact, those ads can even show up on your blog through the Google AdSense program.

It takes a couple weeks from the time you submit your website to Google AdSense for consideration to the time they approve it. Once approved, Google will send you a unique HTML code. You can add it to any one or more pages of your website. PPC ads will then appear in those places that match best with the keywords and topic matter of your page. Any time someone visits your page and clicks on any of those PPC ads, you will earn a portion of Google’s PPC profits from it. This is an easy way for you to earn some extra passive income from your blog.

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