Monthly Archives: August 2018

Why Authors Need Blogs to Sell Books

Why Authors Need Blogs to Sell Books

Why Authors Need Blogs to Sell Books

Why authors need blogs to sell books … the reason is simple. Think of your blog as the primary web address where you can promote everything related to your authorship: books; upcoming book signings and speaking events; videos; podcasts; photography or sketches; questions and answers for your fans; et cetera. And this is important. Because when you focus on increasing your blog’s ranking on search engines like Google, you not only drive more traffic to the blog itself. You also drive more traffic to each published book that you promote through your blog. More traffic equates to more chances for sales.

There are 12 fairly simple things writers can do to help this process along as discussed in this book shown to the right. Do some of these things on a regular basis, and you’ll begin to see an increase in your blog traffic which will most likely result in some extra book sales for you. Do all these things on a consistent basis, and the end result will be a significant increase to your blog traffic, readership, and book sales over time. Below are two great tips to start with…

Why Authors Need Blogs to Impress Google

Recent SEO book by Adam Clarke

Adam Clarke recently published a book about effective search engine optimization (SEO) through Google. Basically, Google wants to keep its user base happy through these three search quality factors: expertise, authority, trust (EAT). What does this mean to authors? It means that if you maintain a consistent reputation of publishing relevant and helpful content that shows your expertise, authority, and trustworthiness within your genre, you’ll rank higher and higher in Google’s search results over time. You prove your expertise online by means of digital (downloadable) books and other relevant information that is published regularly and often on ecommerce sites such as Amazon and Kobo, your own blog, and other appropriate websites. Your authority is eventually proven by the number of book reviews, backlinks, and social media followers, likes, and shares that you accumulate over time due to these publishing activities.

Why Authors Need Blogs to Attract Other Authors

When other authors post relevant and original content to your blog, everyone benefits. Guest posts enable you to provide your subscribers with more value without spending more time writing. And I’ll let you in on a couple secrets as to why I allow my guest bloggers to post links to the ecommerce sites where their own books are sold. One, I can attach affiliate links to their books that allow me to earn a commission from their sales. And two, doing so increases the chances of people clicking on both my book(s) and their book(s) on an ecommerce site. This increases the chances of those books appearing on each other’s ecommerce webpages under the “customers who viewed this item also viewed” and/or “frequently bought together” sections. This is one sneaky way you can make an algorithm work in your favour to increase both your sales.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



What is the Best Affiliate Marketing Program for a Blog?

In my opinion, the best affiliate marketing program for a blog is Amazon Associates. Why? In a word: choices. Through this program, people can sell everything and anything Amazon has to offer—not only books.

The Best Affiliate Marketing Program for a Blog

Best affiliate marketing program: Amazon Associates

Best affiliate marketing program: Amazon Associates

Want a great way to keep your readers engaged? Show them how to register as affiliates with the top ecommerce merchant where your books are sold: Amazon. Once their affiliate profiles are approved by Amazon, they can share their customized links to your books with their social media followers. They are paid a commision for all sales that come from their links as described on the Acceleration Partners® blog:

What is Affiliate Marketing?

Essentially affiliate marketing involves a merchant paying a commission to other online entities, known as affiliates, for referring new business to the merchant’s website. Affiliate marketing is performance-based, which means affiliates only get paid when their promotional efforts actually result in a transaction. (AccelerationPartners®, 2014)

As the book’s author, you don’t have to track or pay for anything at all. These transactions are between the affiliate and the online merchant they registered with. At the end of the day, you’ll still get paid whatever royalty percentage you would normally be paid for the sale of your books, and the affiliate commissions will be taken care of for you in the background. It’s a win-win-win scenario for you, the affiliate marketer, and the ecommerce site.

Amazon Associates

Affiliate Marketing: Learn How to Make $10,000+ Each Month on Autopilot

Affiliate Marketing: Learn How to Make $10,000+ Each Month on Autopilot

Amazon’s affiliate program is called Amazon Associates. They’ve recently implemented a new strategy they call OneLink that allows you to combine all their sites together (e.g., Amazon.com, Amazon.ca, Amazon.co.uk, et cetera) as one. This is such a blessing! Before OneLink, if you only included an Amazon.com affiliate link on your blog, it would only work for the American buyers who made a purchase through that link. It wouldn’t register as an affiliate sale for any of your other buyers outside the United States because, when they clicked on the link to buy the item, they would be redirected to the Amazon site in their own regions. To earn a commission from all the Amazon markets around the world, affiliates had to display separate affiliate links for every single market—and there are several so that was a royal pain in the butt. Luckily, OneLink has resolved this issue. Now affiliates only need to add one main Amazon.com link to their sites. All the other international sales will be taken care of through that link. That’s what makes Amazon Associates the best affiliate marketing program for a blog, in my opinion—that and all the choices.

Start Earning Commissions by Sharing Books Like These Today

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Why is Copyright Important?

Or, more specifically, why is copyright important to an author’s success? That’s the real question, and there are a few answers. But first, we need to understand what copyright is. Here’s a description taken from Frequently Asked Questions About ISBNs, Copyright, and Book Publishing in General:

Merriam-Webster described copyright as a “Noun: The exclusive legal right to reproduce, publish, sell, or distribute the matter and form of something (as a literary, musical, or artistic work).”

How Do I Copyright My Own Work?

copyright important

copyright important

As the original creator of your manuscript, you own 100 percent of all of the rights to reproduce, publish, sell, and distribute your words in whatever manner you see fit. Your manuscript belongs to you and you alone—from the moment you write it. It is only when you decide that you want to publish your manuscript into book format with the hopes that you’ll earn some money (or educate people, or entertain people, or whatever your personal reasoning is for publishing it) that the copyright ownership of that work might shift to someone else, depending on which publication method you choose.

Why is My Ownership of Copyright Important?

I recently published a free ebook titled Your Ebook is an Asset … if You Own the Copyright that I recommend you read in full because it provides more detail than this post. It can be downloaded from Amazon, Kobo, or E-Sentral. Here is what you need to know.

Your Ebook is an Asset … if You Own the Copyright

Your Ebook is an Asset … if You Own the Copyright

Once your published book becomes popular, you will begin to see the true value of copyright ownership. This is when more business people may come knocking and asking to buy additional subsidiary rights to that work. Maybe someone will want to purchase the exclusive Bengali and Hindi translation rights to your work so he or she becomes the only one who can reproduce, print, and distribute it in these languages in India for a profit. Maybe others will want to buy the exclusive motion picture rights so that they can adapt your book for film. Imagine how much money the licensee must have paid (and earned!) for all the Harry Potter merchandise that was created and sold as an offshoot of that successful book series—never mind all the profits that were earned from the motion picture sales.

You can “divvy up” the rights to a work in so many ways that it would be impossible to list them all here, but this gives you a very basic idea. It is simplified to provide an easier understanding. It also shows you the income potential of your book past royalty earnings alone. This is why copyright is so important to an author’s success. Read the book. It will open your eyes to your potential.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.