This content first appeared on Digital Point Forum and has been republished here with permission from the author.
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So many people are publishing digital books to supplement their online businesses nowadays, and they’re using affiliate marketers as an extended sales force to help them move more of their products and services. Turning your followers/subscribers into your promoters by paying them a commission on all the sales they generate for you is a fantastic way to earn incremental income—for both the affiliate marketer and the online entrepreneur that owns the rights to the items being sold.
I’m here to tell you about another similar concept that is unique to the book publishing world, and the best way to explain it is to include this blog post by an experienced foreign rights agent named Bob Erdmann: The Importance of Foreign Rights. Basically, when you own the copyright to a book (or any other kind of intellectual property), you can increase its sales potential by selling off various types of subsidiary rights. Maybe someone in France will want to buy the exclusive French language rights to reproduce and sell your e-book in their country. Maybe a movie producer in the United States will want to purchase the exclusive English language film rights for the North American trading area. And so on, and so forth. (It’s a little more involved than that, but you get the picture.)
You can divvy up the rights to your intellectual property in so many different ways, it would be impossible to list them all here. But I’ll tell you this much: it is worth a lot of extra money to you. How much? Who knows! It could be worth thousands of dollars, maybe even millions … think Harry Potter if you’re having any doubts about that. In fact, J.K. Rowling is now a billionaire due to the sale of subsidiary rights on top of the traditional book sales of her series.
If you’re new to all this, it is best to hire an agent to help you with the promotion and sale of your rights. You can find agents and all the other information you will need through PubMatch.