Here’s an excerpt for you from my bestselling book titled Successful Selling Tips for Introverted Authors regarding how you can use YouTube to sell more books.
As the second most searched website in the world (after Google), YouTube is a popular social media site on which users can upload, share, and view videos free of charge. This makes it a fantastic tool that authors can use to advertise themselves and their books online.
If you’ve never made a video of any kind before, not to worry; neither had most of the other authors who are now using YouTube regularly (the author of this book included). Get some practice by starting small at first:
- Camera-shy authors can start with just their voices. Take an audio recording (.MP3) of you reciting your book’s elevator pitch; then, using a user-friend program like Microsoft Movie Maker, convert it to a YouTube-friendly video file (.MP4) by adding your book’s front cover image to the file. Upload it to YouTube and copy the text of your elevator pitch along with a link to your book’s storefront into the description box under the video. Also make sure the title, tags, and category sections are complete. This is one of the YouTube links you can share with others via Facebook and Twitter on the designated days.
- Create and Post an Alfresco Video Reading. When you feel a little braver, take a video recording (.MP4) of yourself reading a chapter from your book and post that online. You can make it much more interesting by shooting it as a scene outside—by reading from your book with a picturesque display of your own town or city in the background. You can add music to the file, if you choose, in addition to filling out all the standard sections—the title, tags, category, and description—with as many of your popular keywords as you possibly can.
Always keep your audience in mind no matter what type of video you’re creating or sharing. It isn’t enough to just read from your book; rather, think about what your readers will want to know about you and your book. Your goal is the same here as it is on every other site you’re posting content to; it’s an opportunity for potential new audience members to get to know you and your book a little better, to build on that top-of-mind awareness we’re trying to build on. Just as it is when you’re writing blog entries, remember that how-tos, answers to FAQs, expert interviews, insights on characters and their development, and entertaining stories are all popular topic matters that will grab people’s attention.
Keep your YouTube videos short. In this “instant soup society” of ours, even YouTube users have short attention spans, so it’s better to upload five three-minute videos than it is to upload one 15-minute video whenever possible. More videos that utilize even more of your top keywords will also provide more varied selling opportunities.
In addition to creating my own videos, I always make sure to ask the interviewers of any Skype, radio, or television interviews I’ve done to send me an .MP3 or .MP4 of our interview session. I upload that to my company YouTube channel along with an introduction to the interviewers and their station in the description box below the video. It’s a way to thank them by opening them up to an expanded audience through my channel, and it’s also a way for me to attract some of their listeners to me by coupling their top keywords together with mine.
I hope you’ve found some value in this excerpt from my book on how to utilize YouTube to sell more of your own books.
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