Do you ever get the feeling that you’ve been hammering away at your book sales and marketing efforts forever, and yet you still can’t see any real progress with it? Still not selling as many books as you’d hoped you would be even though you’re putting in the one hour per day, six days per week or more that you promised yourself you would put in? Well, I have some good news for you. You’re probably closer to a breakthrough than you think—especially if you’ve been working at this for several weeks now. It’s science.
I came across this blog post the other day, and I found it so inspirational that I wanted to share it with you: 13 Signs You’re Close To A Breakthrough by Dr. Isaiah Hankel. Very early in this post, he talks about a field of science dedicated entirely to rock mechanics. He goes on to write that:
Back in the day, before we had things like drills, dynamite, and high pressure water jets, rocks were broken with handheld hammers. The process of breaking open a boulder by hand can take a very long time. Imagine trying to split a rock in half using a sledgehammer. You hit the boulder again and again and again but nothing happens. You don’t see any progress, which is extremely frustrating. But you keep swinging the hammer. Then, on the 30th hit or maybe the 300th hit, the boulder splits in half—like this. It seems like magic but it’s not. It’s science. Even though it looks like nothing is happening on the outside, each blow by the hammer is reducing the rock’s internal integrity. The rock is getting weaker. You just can’t see it.
For independent authors with small (or no) budgets in place to help them advertise and sell their books to the masses, much of their sales and marketing efforts must be done organically. One reader at a time. One blog post at a time. One video at a time. It’s the equivalent of trying to break a boulder with a handheld hammer one hit at a time, isn’t it? But if you click on that link above and view the boulder being split in half, it drives home the point that, just because you can’t see any of the progress you’re making in real time, you are still making progress.
No doubt you’ve heard the term “overnight success” used to describe people who become successful very quickly … or so it seems. But this is a myth. Usually, these people were already working for months (or even years) beforehand, honing their craft, learning their trade, perfecting their skills, hammering away at the boulder. Until, at long last, it split in half for them.
Here is a short list of Dr. Hankels 13 signs:
1. When you’re frustrated.
2. When you hear radio silence.
3. When resistance increases.
4. When they start laughing at you.
5. When you want to give up.
6. When you start rationalizing.
7. When you feel like changing your goals.
8. When you’re told to be realistic.
9. When it really hurts.
10. When the numbers say you’re wrong.
11. When people turn their backs on you.
12. When people try to help you.
13. When you’re scared.
You can read the details behind the points on this list here: 13 Signs You’re Close To A Breakthrough. Do any of them resonate with you? If yes, you may just be close to a breakthrough. Keep hammering! 🙂
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