Monthly Archives: June 2017

How to Be Your Own Best Writer You Can Be

James Sale

When Kim Staflund, whose ‘How to Publish a Bestselling Book’ is a mini-masterpiece of useful information on the topic, invites you to do a blog for her pages, then you know you have a problem: what could you possibly write that could add to her readers’ knowledge or skill-set that is not already contained in her volume? There is so much she has done already; so perhaps my first piece of advice would be to go back and read her book! But the initial panic subsides when one realises that one isn’t trying to be Kim Staflund; on the contrary, everyone can become truly helpful to others when we just simply become authentic. What does that mean? It means in the first instance we need to address our own experience, and not try to come up with all the regular solutions that everyone else does. On that basis, then, I’d like to share with you some of my publishing experiences over a 35-year period, and to see whether this of use to you, dear reader.

First, so what are my publishing credentials for speaking at all on this matter? I am pleased to tell you that I have been both self-published, and also published by minor and major publishing houses. All my poetry collections (as opposed to individual poems, which have appeared in many magazines in the UK and the USA) have been self-published (check my The Lyre Speaks True: http://amzn.to/2t5L7iy), as have some management booklets, which have been done for marketing purposes within my core consultancy business (www.motivationalmaps.com). But alongside these, going back to 1984 when a 3-volume educational series of books were published by Macmillans, I have had over 30 books published by the likes of Nelson, Hodder and Stoughton, Longmans Folens, Stanley Thornes, Pearson, Courseware Publications, Gower and most latterly, Routledge. My book, York Notes: Macbeth (Pearson: http://amzn.to/2sdZQvu ) has been (and still is, though currently when I looked, ranked #2) an ongoing bestseller, and I have written 4 versions of the book over a 20-year span. Currently, following the sales success of my Mapping Motivation book for Gower (http://amzn.to/2s7iL6H ), I am under contract to Routledge to write 6 more book on aspects of motivation. So it is true to say that, whilst I am not a full-time professional writer, like many readers here perhaps aspire to be, I am a serious writer with a track record to match.

So what can I advise people? How can I help you become a better, more effective writer? I think the first thing I would say, and which is counter-intuitive to what many readers want, and even reasons for reading Kim’s magisterial work, is this: be really clear about why you are writing! This may sound obvious, but in my experience it is not. The trouble is, I think, that people see writing as an easy way to make money, or worse: simply they do it for money. And that – with many honourable exceptions – leads to dire writing; disposable writing; writing that is here today and gone tomorrow, even when it succeeds in its objective of making money.

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You see, once you get on the treadmill of I need to make money writing, then the marketing takes over the writing process; the writing for the market becomes more important than discovering yourself; the ‘it’s good enough’ attitude supplants the desire to – in that wonderful Eagles’ phrase – ‘take it to the limit’. What I am saying is, of course, very difficult in today’s world where the market dominates everything. But for me, writing is a special calling, and in two special ways.

The first is that writing is a process of discovery, self-discovery. We may intend to write a book about a particular topic, but true writing always reveals more than we thought we knew. In fact, it could truly be said that we don’t know what we think until we come to write it down. Second, the content and the writing itself are both forms of expertise – and becoming expert in both is what is critical. In this expertise there is a deep joy – one, in the element of words, is like a prime dolphin in the element of water, how wonderful to experience that mastery!

And here – as a seasoned consultant and business person – I can bring in my first true marketing point to help you. Namely, what the great American marketer Jay Abraham called the principle of ‘Pre-eminence’. I don’t write to make money; I write to become pre-eminent in the disciplines that I know and exercise. I want to be in the top 4% of poets, in the top 4% of management and motivation writers; these are my playing fields, and these are my objectives. So to establish this is not about simply how many copies of a book can I sell, and what percentage of the turnover do I keep (typically 100% in self-publication and 10% with major publishers); it is much more about my reputation and the collateral benefits that book writing provides. These collateral benefits are considerable; and have always been there in my life: ranging from giving me the edge in job interviews (in ye olden days before self-employment), attracting invitations to speak as prestigious events, facilitating consultancy assignments and etc. To give an example, only last week I was at Regents University in London at a conference called ‘5 Great Minds’, organised by The Chartered Institute of Marketing; it was a day conference (https://www.cim.co.uk/event/83890/ ) with – guess what? – 5 speakers, all ‘great minds’ speaking, and I was one of them. Hype aside, that – THAT – is what is so valuable to my business and career, and writing enables it. And to be clear, I am all for making money – it’s just that writing books can lead to it indirectly (as well as directly), which is why clarity of purpose is so important.

Thus, given the above context, what do I recommend you do to develop your own writing business? What things have I done that have helped boost my reputation as a writer?




First, let’s deal with getting a publishing deal with a major publisher. What is my number one piece of advice? You need to go and find a way to meet the editor personally. That’s it. Like you, I have had hundreds of rejections from submitted manuscripts and proposals. But I have found that when I get out and go for it, and meet the relevant person at some event, and I don’t try to ‘sell’, but simply have a great chat and find out their interests and what they are doing, then – THEN – there is every chance the magic sentence can almost casually come out: “You know, I think I have something you might like’.  Boom! And they say, “Send me it – I can’t promise, but –”

Can you do that? Can you get out and meet that someone? And keep in mind, when you meet them, meeting per se is not enough. For the transaction to take place they need to: know you (hence you turn up), like you (are they going to, or are you going to be a pain?), and trust you (do you listen to them carefully, and are you going to follow through and do what you say?). My key books with Macmillan, Pearson, Gower and Routledge all occurred because I went out to meet the key decision maker, enjoyed their company, and as they liked me, so good books were born.

The question you might ask is: well, how do I meet them? Where will they be? The answer to that question is not as opaque as it might seem. In ye olden days of the ‘80s, things were trickier, but now you find on Twitter especially, but also Facebook and Linkedin, editors going on about conferences, book signings, writers events that they are going to attend all the time. They, too, remember, are in the market.

This leads on to my third point: developing expertise. In Kim’s wonderful book she has a great tip on overcoming writer’s block, but actually the tip is much more important than just writer’s block. She says, “The writers who spend even as little as half an hour per day reading another author’s work often find they are more creative …” Yes, and often more expert too. We need to find not only authors who inspire us, but also what I call ‘home-bases’ – people or sites who share your values, who are aligned with what you do (Kim’s website is just such a place for writers generally) at the ‘field’ level. Learning and expertise through this can become so much deeper.

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What does this mean? It means that being a writer can be a lonely business and we need deep encouragement from others, and others who can support us on the way. Take my own ‘field’ of poetry for example. This is an extremely fragmented and disputatious field. One could never get published if one kept sending one’s work to ideologically-opposed magazine editors. So I identify ‘home bases’ where people are in sync with me, where I share values, and this is like a watering hole (one brilliant home for me is The Society of Classical Poets: http://classicalpoets.org. This is a place that values, especially, form and beauty; it doesn’t want poetry that says the world is a hellhole, there’s no hope, no form, and – hey, subtext coming up – aren’t I a clever little monster for observing all this rubbish; where’s my Pulizter?) So the question for you becomes: where are the value-friendly and vision-aligned publications where you can expect – if they know, like and trust you – to find a receptive audience? Go to work and project there!

My fourth point would be the importance of those two twins: reviewing and blogging. In between writing your actual books, and sometimes mining them for articles as ‘sneak peaks’ or ‘tasty teaser’ copy, there is the importance of contributing back. I really cannot emphasise this enough. Indeed, a subsidiary point arises: namely, it is better to engage in 2 or 3 marketing activities that you really understand and enjoy and ‘work’, rather than trying to deploy 25 techniques and tools from a dozen different marketing experts promising outstanding success if you just only do this … No, really getting behind one or two great ideas is where the meat is; or is the 80/20 Rule in action.

Reviewing is so important because you learn from the books you review, you alert others to them, and critically you demonstrate your expertise. Finally, reviewing can also lead to your making invaluable and prestigious contacts. This is so important. I myself through this process have only just this week been contacted by a leading academic at a top-notch New York university about a project. This is someone I could not have accessed, probably, through any other mechanism, but now it’s happening. And remember, when you support others, they are much more likely to support you; and if they don’t, no matter, move on, and be a moving target. So where are you reviewing? And there’s the thing; it’s rather like publication – think of the self-publication where anyone can start, and also think of the more prestigious magazines where one might gain a foothold. So, to use myself as an example, I regularly review on spiritual and healing matters for the Quaker print magazine, Towards Wholeness (http://bit.ly/2t6busx) and also have now become an official poetry reviewer for The Society of Classical Poets. On top of this I am an active re-purposer! My management blogs I present first on my Linkedin page (http://bit.ly/2t6busx) but then I re-use them on my personal blogging site on Typepad (http://bit.ly/2t6jGZA), so that they can appear fresh a week or a month later; also, I have spent a long time building up credibility on ezine.com, so that now I am a ‘Diamond’ author for them and get top priority with my posts (http://bit.ly/2s6vBC4). There are so many outlets out there, and here’s the thing; they really are desperate for high quality content because – why? – there is so much low quality content around! This is either because the writer cannot really write, or because they are simply peddling clichés and jargon, the sort of stuff you can find anywhere. But if you are a real writer, if you have followed Kim Staflund’s advice, if you are adopting the strategy of ‘pre-eminence’ as I mentioned earlier, then you are exactly the kind of person that editors are looking for: your writing can be a game changer for so many other people, and in the end quality counts. So to return to my earlier point, it’s counting the quality first, and then the money follows, rather than trying to count the money, never mind the quality.

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So what is true of reviews is true of blog and blogging: you demonstrate what you know. And here again is another important principle in action that needs to be fully grasped, embraced even. Namely, the key point of blogging is to give away free and significant information – note, to give away. This means, then, what not to do: not to act like some consultant who has key information regarding a solution to a pressing problem, but only hints that they have the solution, and that you will have to contact them – and pay – to get the full works. People hate this niggardly sort of transaction; and not only that it always reveals, in my view, that the author has a very limited set of ideas, which is why they are so parsimoniously doling them out. When you are a deep-knowledge worker/writer you can give away a 100, a 1000 ideas for free, why? Because you really do have the abundance mentality; you understand that in the world of ideas, everything is limitless – there are 10,000 more and that the human mind the more expert it becomes, the more it realises the more there is to comprehend, and the more driven it is to encompass just such further knowledge. Thus, there will always be more! As the Dalai Lama said: “Generosity gives rise to a creative mind”. You are fueling yourself when you give to others: awesome or what?

These, then, are some core ideas that have emerged for me as I have pursued my writing career and am now a senior in the digital age! But I don’t yearn for the good old days. Yes, they were good, but I think things are even better now precisely because of the ability of writers to determine more of their own destinies; we can produce, we can distribute, we can market, much more easily; and we can keep the rewards of our labours. But that doesn’t mean self-publication is the only choice. As I said at the beginning, be clear about what you want to achieve from your writing. Be open, then, and be flexible; look for opportunities, especially in the form of good contacts. Give to others and commit to the work. There is a deep joy and calling in being a writer, so now seize that moment and get your stuff out there! I hope some of you may let me know how successful you have been following some of these ideas.

MAPPING MOTIVATION  by James Sale for Routledge on Amazon

The Lyre Speaks True by James Sale

www.jamessale.co.uk

www.motivationalmaps.com

James Sale on Linkedin

© James Sale 2017



The First Five Pages by Noah Lukeman

Michael LaRocca of MichaelEdits.com

There are no rules to assure great writing, but there are ways to avoid bad writing.

That’s from the introduction to The First Five Pages: A Writer’s Guide to Staying Out of the Rejection Pile. It’s also the focus of the book.

Lukeman presents examples of what not to do. If you see something in them that reminds you of something you’ve written, then you know what you need to fix.

I feel like adding that you should be grateful to have something written and fixable. The empty page is the worst.

Anybody who’s been in this business a while has seen thousands of manuscripts from all over the world. Remarkably, writers everywhere are doing the same things wrong. If you read tweets and blogs from most editors, you see a whole lot of snark about it. But Lukeman decided to group these mistakes into categories, set forth definite criteria for rejecting manuscripts, and write one of the most helpful books I’ve ever laid my hands on. Hence this review.

Lukeman also acknowledges something I’ve been saying for years. We don’t always need five pages. We might shoot down a manuscript within the first five paragraphs. Does that sound cruel? Well…




Agents and editors don’t read manuscripts to enjoy them; they read solely with the goal of getting through the pile, solely with an eye to dismiss a manuscript — and believe me, they’ll look for any reason they can, down to the last letter.

I do this. By starting his introduction this way, he hooked me. Absolutely. I was reading to figure out why my work in progress wasn’t going so well. But once I found the answer, I didn’t put this book down. I enjoyed learning from all of it.

I could list his criteria, but that’d be kinda like stealing. Read the man’s book. I got mine at the library. If you can’t do that, Amazon comes to mind. So does my favorite, Better World Books.

People send me manuscripts, wanting me to evaluate them. I’ve told more than one author to go read The First Five Pages and then get back to me. Yeah, I’m turning work away, but that’s because some manuscripts require too much of it. Lukeman will teach you how to do that work yourself, if you’re willing to learn. If you’re a real author, you’ll enjoy learning. If not, that’s a valuable lesson too.

Now if you’ll excuse me, I’m going to return to my regularly scheduled snarking.

Technical editing since 1991. Business editing since 2006. MichaelEdits.com

© Michael LaRocca 2017

Coming Soon to PPG! Smoke and Mirrors: Life in the CFL with Richie Hall

Smoke and Mirrors: Life in the CFL with Richie Hall
Watch for it in 2017! 

Smoke and Mirrors: Life in the CFL with Richie Hall … coming soon to PPG! Watch for it here!

COMING SOON!

Non-fiction (Sports, Biography)

Smoke and Mirrors: Life in the CFL with Richie Hall
Ebook ISBN: 978-0-9958193-1-3
Paperback ISBN: 978-0-9958193-0-6
Copyright 2017 Guy Scholz and Richie Hall, All Rights Reserved




Why Are We Here?

Nestor Eguez

I always believed that there are so many important events in the life of a human being. Of course, first and foremost, the day that we born, but also our first step and our first day of school are going to be very profound moments in our early years. Then, when we start to mature, our first kiss and finding our partner in life are very decisive events in our existence. Well, sometimes these two can happen at the same occasion, but it’s rare. The day our children come to this world, when they get married and have their own kids are special moments to remember, too.

However, years ago I had the opportunity to find my purpose in life, that actually is to tell a story. After this amazing and incredible experience, I have to give credit to the legendary Mr. Twain. Don’t get me wrong, all of the other occasions are great and complete us in very different ways as human beings, but discovering why you are here is different. I think it’s because all the others circumstances in our life always involve someone else. On the other hand, this happened only between you and God.

A recent research found that only 5% of the world population know their mission on this world or at least have invested some time in figuring it. Maybe that’s the reason the world is the way it is today. The report also said that a great amount of people believe that being a good spouse, parent or mentor for somebody is their mission in life. In some cases it is, but in others it’s not.

Personally, finding the answer also brought me a lot of questions. Like, how I’m going to do this or when I’ll be prepare,…etc. A good friend of mine explained to me that this is the beauty of your purpose in life. You don’t know how it will be presented to you until it happens. He also said: “But don’t worry, If this is the true ride you have to take before you go, God is going to provide a reliable way of transportation.”

Finally, let me say this. If you are one of the 95% that is still wondering about your mission statement in life, I’m going to encourage to invest a little time on investigate it. Believe me, it’s worth it. Think that you’re going to have something in common with the great Mark Twain.

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This is the story of Kalima, a young zebra born in a corner of the jungle of Kenya. She is the last descendant of a very special breed called The Guides, well know for being protectors of the herd, and always staying alert. She has recently been made an orphan due to a lion attack that killed off her mom. Her grandmother becomes her caretaker, as she is an old and wise zebra who holds great knowledge. Kalima loves flowers, chase butterflies and play with her friend Norba, the youngest member of the elephant pack. But as one of The Guides, soon she is going to receive a big responsibility, keep a very important secret hide in the jungle. Unfortunately, looks like she doesn’t have any clue about it. The first of a trilogy, this book introduces to Kalima’s journey. Beginning in the jungle, her homeland, the little zebra is going to confront the ancestors heritage and her dreams in the process to find her destiny. The first of a trilogy, this Fantasy YA book, ingeniously explores humanity’s perception of its respect to nature and animals rights.

© Nestor Eguez 2017



Eliminate Bad Breaks, Widows, and Orphans for Professional Results

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

There are certain telltale signs that differentiate a traditional trade-published book from a self-published book. There are little subliminal types of things that separate a professionally published, properly edited/proofread book from the rest. Much of this is subconscious. Your average readers will pick up on these things without even realizing it, and this will influence their opinions of your book.

If you want to self-publish your book and you want to ensure the most professional result possible, then it is always wise to hire outside help to catch all these little details for you just as the trade publishers do for their books. In an ideal world, you’ll work with a professional copy editor, designer, and proofreader because they each bring something different to the table that can dramatically improve the quality of your book.

Where a copy editor’s job is to review and improve an author’s raw manuscript, and the graphic designer’s job is to arrange that raw edited text into a professional and appealing layout, a professional proofreader provides yet another set of eyes to ensure that all the components fit together properly and the book is ready for public viewing and printing. The proofreader’s job is to complete the following nine-point check:




Interior Check

• The front matter (such as the table of contents) is accurate and correct.
• The back matter (such as the index) is accurate and correct.
• Headers and footers are accurate and correct.
• Bad breaks, widows, and orphans are eliminated.
• Text is kerned to flow smoothly throughout.
• Margins and trim size all measure properly.
• Spelling and punctuation is correct.

Cover Check

• Spacing, bleeds, and trim size all measure properly.
• Spelling and punctuation is correct.

As shown in the above list, a professional proofreader is someone who is knowledgeable and experienced with both basic language editing (spelling and punctuation) as well as the technical aspects of book design (kerning, bleeds, trim size, et cetera). His or her job is to catch all the “leftovers” such as bad breaks, widows, and orphans that may still be in your book once it has been copy edited and designed.

Bad Breaks, Widows, and Orphans

A book’s interior is usually either justified or flush left as shown in the diagram below.

https://en.wikipedia.org/wiki/Typographic_alignment

If you choose justified alignment for your interior, then you have to be especially concerned with bad breaks in words. For example:

http://nitens.org/img/latex/hyphenation.jpg

The words “curious” and “remember” are badly broken up in the above sample. To avoid this, you can kern that particular block of text either slightly looser or slightly tighter to ensure the full words land on one line rather than breaking up into two lines. Believe me when I say that extra little detail can subliminally affect the quality of your book in other people’s eyes. It takes no time at all to fix it, so I highly recommend that you do.

Widows and orphans are a concern whether your text is justified or flush left as shown in the below image:

http://www.edgee.net/wp-content/uploads/2014/01/widow-orphan.png

As shown above, a widow is a lone word stuck on a line by itself anywhere in a page; whereas, an orphan is a lone one or two words that have landed by themselves on a line, up on the next page. Both of these things affect the flow and professional appearance of a book whether you realize it or not. Professional publishers always ensure these types of issues are eliminated by meticulously kerning certain blocks of text throughout the book (as opposed to adding in extra line breaks or paragraph breaks in random places to try to correct the issue).

Self-publishers should do the same for best results. It will make a subconsciously noticeable difference to your end result by ensuring a more professional product.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.



A Non-Fiction Self-Published Author Success Story with Ryan Biddulph

Ryan Biddulph, Bestselling Non-Fiction Author on Amazon

4 measly eBooks.

In 4 months.

I was floored.

After becoming overwhelmed with a sense of excitement about writing and self-publishing my first eBook, I failed miserably.

A good friend nudged me to write an eBook. I had resisted my own inner pull and advice from friends for years.

I bought a domain, churned out the eBook and sold 1 each month before I trashed my site and eBook in a fit of complete frustration, anger and anguish.

3 years later I have written and self-published 126 bite-sized non-fiction eBooks. A few of my eBooks became Amazon best sellers. I even ghost wrote an Amazon best selling ebook which netted tens of thousands of dollars in sales.

How did I make the transition from struggling self publisher to rocking self-publishing machine?

I followed a few basic steps to right myself.

1: I Got Clear on Why I Wrote and Self-Published eBooks

I honestly saw my first eBook launch for what it was: I primarily wanted to make quick money.

I did self-publish a helpful eBook. I also chose a relatively unknown platform through which I sold the eBook.

I was heavily focused on getting profits so I gave little thought to the eBook title, my marketing strategy and the problem I solved through the eBook.

Worst of all, I had no specific reader in mind before I brainstormed, outlined and wrote the eBook.

I learned my lesson for the Blogging From Paradise eBook series. I wrote these eBooks mainly because I enjoyed writing. I also visualized a specific reader in mind before contemplating eBook titles and outlines.

Get hyper clear on why you want to be a self-published author. Tie the reason to something fun and freeing. Get your energy right to build your self-publishing campaign on a solid foundation.




2: I Wrote What I Knew

I’ve had self-publishing success by writing 6,000 to 15,000 word, short and punchy reads on topics I know inside-out. I address specific problems suffered by my blog readers to match my passion and know-how with reader pain points.

Unless you are writing an in-depth, heavily researched eBook I suggest you cover familiar topics to confidently self-publish eBooks.

My creative process: I brainstorm eBook titles based on reader problems, create titles solutions to address those problems, outline eBooks and write the eBook chapter by chapter.

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3: I Became Comfortable Writing in My Distinct Voice

Purists may cringe after reading my blog posts and eBooks.

I am not a polished author.

But I also have circled the globe over the past 6 years as a world traveling blogger and Amazon bestselling author.

I feel comfortable writing how Ryan Biddulph writes. Even if this means turning off writing purists.

My eBook How to Find Your Writing Voice is the top ranked eBook from its category on all of Amazon.

All 49 customer reviews are 5 star reviews because I give readers permission to write best sellers on Amazon in their own unique, authentic voice, even if this writing style is unpolished.

Write 1000 words daily in a Word document for practice. Trash the document after you reach your daily word count. Feel comfortable with your writing style. Position yourself for a successful non-fiction self-publishing career.

4: I Found My Niche

My readers would become bored reading a 30,000 word eBook on blogging.

They prefer a 6,000 to 15,000 word pillar style blog post masquerading as a pillar style post.

My readers also enjoy shopping from a wide range of eBooks on a variety of blogging and travel-themed topics.

I wrote 126 eBooks to follow James Altucher’s advice: “The best way to promote your current book is to write your next eBook.”




5: I Built a Community

Struggling self-publishing authors tend to worry about how or where to find readers.

I decided to embody this quote well before I considered self-publishing.

“The wealthiest people on earth look for and build networks. Everyone else looks for work.” ~ Robert Kiyosaki

I patiently and persistently built a friend network of blogging tips and travel bloggers by promoting them, endorsing them and featuring them on my blog.

My patience paid off.

Since I looked for and built a friend network my blogging buddies help to build momentum behind my eBook promotional blitzes. Many of my blogging buddies purchase and review my eBooks too.

Build your readership by promoting top authors in your writing niche. If you are an author blogger, promote top bloggers in your niche. Co-promote one another to build large, loyal, supportive communities.

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6: I Built a Blog and Email List

I helped people with their blogging problems through my blog.

I built strong bonds with my readers through my email list.

My readers expect a helpful blogging eBook delivered to their email inbox every other Friday.

Start blogging through a self-hosted WordPress blog.

Grow your email list to stay in touch with your readers.

Use these 2 tools to help folks for free and to announce new eBook releases.

7: I Used Free Promotions to Boost Sales and Reviews

I sometimes use free promotions to increase eBook sales and reviews.

Giving eBooks away gratis is a generous way to increase your exposure.

Create a buzz around your eBooks by giving your creations away for free on the release date.

8: I Created Authentic, Rough and Ready eBook Covers

When I think of how much money I paid to design my eBook covers I have probably spent more than James Patterson, Lee Child and George R.R. Martin combined.

I personally photographed every one of my eBook cover backgrounds in exotic places like Fiji, Bali, Thailand and Costa Rica. Add up my plane ticket costs and you quickly see what I mean.

I chose to be ruthlessly particular in all things branding. The Blogging From Paradise logo graces all of my eBook covers. Factor in my pictures from paradise and you have an authentic experience for any of my eBook readers.

These rough and ready, simple, clean covers deviate from normal eBook cover design but I always intended to differentiate myself and my brand from the average eBook author.

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My #1 Piece of Advice for Aspiring Self-Publishers

You need to love writing to get through the ups and downs of being a self-publishing author.

If you feel passionate about self-publishing an eBook write 1000 words or more daily for practice. Make writing as habitual to you as breathing.

Have fun writing. Even if you’re a non-fiction author let your imagination run wild. Develop a daily writing habit.

Hone your skills, enjoy the ride, build your reader base and you too can become a successful non-fiction writer.

Amazon eBook Author Page: https://www.amazon.com/Ryan-Biddulph/e/B00MWC59RS/

Website: https://www.bloggingfromparadise.com/

© Ryan Biddulph 2017

An Overview of Story Creation

Award-Winning Author Hank Quense

Let’s assume you are a new (or inexperienced) fiction writer.  You probably know that creating a story requires a great deal of work and thinking.  You may not know that the work involved is the same whether you are creating a short story, a novel, a play, a script or even a memoir.

“How can that be?” you ask.  Simply because a novel, a script, a memoir, a play, a short story are all stories.  And no matter what type of story you have in mind, each requires a number of common elements such as characters, plots, scenes, settings, character arcs and more.

The only difference between these types of stories is the output.  What the manuscript looks like, in other words.  The manuscripts for a novel and for a play will look very different, but the process of creating those manuscripts is exactly the same.

Let’s put that issue aside and discuss a different topic.  Stories are the result of three separate creative processes:

  • Ideas
  • Story design
  • Storytelling techniques

Let’s discuss each one of these processes.

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1. Ideas

A mistake many rookie writers make is to start writing a story when they have only a single idea.  While a single idea can be the genesis of a story, no story can be written from a single idea.  A short story needs perhaps a dozen ideas while a novel requires many more than a hundred ideas.  The writer needs ideas about the character development, plot events, the setting, the character arc and the scene designs.  To gather all these ideas requires time and a great deal of thinking.  This is where a notebook (a real one or a digital one) comes in handy.  You never know when a great idea when pop into your head.

2. Story Design

What is story design?  It’s the process of developing all the story elements such as characters, plot events and so forth.  To put it another way, story design is the where the writer incorporates all these ideas into the story.

I’m a planner (as opposed to a panster) so I spend a lot of time on story design before I attempt to write the first draft.  In most cases the story design process for a novel consumes three months or more.  A major portion of this time is spent on determining the scenes I need to get the characters from the start of the story to the climactic scenes at the end.

3. Storytelling

No matter how great your ideas are and no matter wonderful your story design is, if you don’t have the storytelling skills to hold the reader’s attention, your story is doomed.  Storytelling involves the use of a number of techniques that include point-of-view, foreshadowing, show-don’t-tell, stimulus & reaction, dialog vs exposition among other topics.




One storytelling skill that isn’t discussed much in writing books is the development of a writing voice.  Writers can’t tell a story by using their speaking voice: they have to develop a separate and distinct writing voice.  The reason for this is that our speaking voice tends to be boring.  Very boring.  Want proof?  Eavesdrop on the conversation between a few strangers.  I’ll bet you it won’t hold your interest for long.  So imagine trying to read a story written in a speaking voice.

I believe that once a writer understands the creative processes required to produce a story, the work can go forward more easily and more smoothly.

This article is based on material in my book Creating Stories.

© Hank Quense 2017

T-Shaped Marketing for Authors | Exclusive Kindle Edition

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It’s FREE worldwide for five days on Amazon’s group of sites: https://www.amazon.com/dp/B06XRJZCCX. Download your copy TODAY!

T-Shaped Marketing for Authors. The New Way to Sell Books.

Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions of people doing the same thing as you’re doing online, you’ve got to be Internet savvy to a degree. You’ve got to figure out a way to stand out among the rest by combining analytical and creative skills together. I’m talking about T-shaped marketing.

Co-founder of Moz, Rand Fishkin (2013), provides this succinct description of T-shaped marketing on his company’s blog:

“T-Shaped basically refers to having a light level of knowledge in a broad
array of skills, and deep knowledge/ability in a single one (or a few).”

In other words, your deep knowledge/ability—the stem of the T—is the content you’ve written about in your book(s). The flat, horizontal part at the top represents the various creative and analytical skills you can learn to best utilize the Internet in selling your book(s).

Some of today’s most recognized companies used their own unique T-shaped marketing strategies (also referred to as “growth hacking”) to build their businesses quickly when little or no venture capital was available to them: Airbnb used some shrewd background coding to hack the Craigslist platform to boost its own site’s user experience; PayPal grew quickly by paying early users for referrals; and Dropbox used a strategy similar to PayPal’s by giving early users extra storage for referrals. These tactics piggybacked their other online efforts (e.g., SEO, PPC) to supercharge each company’s scalability, hence the term “growth hacking.”

Authors can do the same. They can use T-shaped marketing to their advantage, and many of today’s most successful online authors already do. Each ebook in this series will focus on one particular T-shaped marketing avenue so authors can learn to utilize several customized strategies:

* Online (paid) and Offline (unpaid) Book Reviews | Advertising vs. Publicity
* Email Marketing
* Advertorials and Blogging
* Content Syndication and Guest blogging
* HTML Coding for Beginners
* Mobile Marketing
* Pay-per-click (PPC) Advertising
* Search engine optimization SEO
* Social Marketing
* Video Marketing
* And the list goes on!




Authors are entrepreneurs, and T-shaped marketing is every entrepreneur’s friend. The top authors move more books by getting in front of their customers and communicating with them in a clear and consistent manner; and they do this by virtue of social media marketing, blogging, book reviews, email marketing, publicity/media tours, and all the other T-shaped marketing strategies we’ll be discussing. They do what’s necessary to make themselves stand out among all the rest for their particular genres, just as business people do with traditional companies.

The good news is it’s possible! There are examples right before your eyes—right inside these mini ebooks—of successful authors who have used T-shaped marketing to sell THOUSANDS and THOUSANDS of books. You can use T-shaped marketing like a pro, too. I’ll show you how.

book reviews, email marketing, publicity/media tours, and all the other T-shaped marketing strategies we’ll be discussing. They do what’s necessary to make themselves stand out among all the rest for their particular genres, just as business people do with traditional companies.

The good news is it’s possible! There are examples right before your eyes—right inside these mini ebooks—of successful authors who have used T-shaped marketing to sell THOUSANDS and THOUSANDS of books. You can use T-shaped marketing like a pro, too. I’ll show you how.

Common Formatting Issues in Microsoft Word: Four Easy Tips for Authors

Lynette M. Smith

Basic formatting knowledge will serve you well throughout your writing career. If you perform some types of basic formatting on your manuscript, you’ll not only prevent distractions as you focus on quality writing, but you’ll likely save money too. Here’s why.

Formatting errors and inconsistencies that remain in your manuscript will distract your copyeditor from performing high quality work while reading. A smart copyeditor scrubs (basic-formats) the manuscript before starting to read, but you’re billed for that time. Even if you tell your copyeditor to disregard the formatting, your book-layout professional will have to resolve these problems later on, and you’ll still be billed for that time.

Figure 1

Here are four common manuscript-formatting issues and how you can address them.

1. First-Line Paragraph Indents

The wrong way: Use the tab key or type a series of blank spaces.

The right way to change only one paragraph indent: Go to the Paragraph window (see Figure 1), click the down arrow, and select First line from the resulting pull-down menu. Then use the vertical arrows to select your preferred amount of indent (either the 0.5” default or something smaller, such as 0.3”, or manually type in a more precise measurement, such as 0.25”).

Figure 2

The right way to change all paragraphs that use the Normal style: Click on the Home ribbon tab. Right-click the Normal style and select Modify to open the Modify Style window (see Figure 2). Here, you can customize the font and font size, and many other options.

When you click the Format button in the lower left corner of that window, you’ll see a pull-down menu with several options; left-click on Paragraph, and the familiar Paragraph window will appear; there you can select First line indent and the amount of indent, plus change other settings, like type of Justification (left vs. full), line spacing, points of extra space below each Normal paragraph, etc. When you finish customizing the settings in the Paragraph window, click OK to return to the Modify Style window.

Once back in the Modify Style window, make sure the radio-button “Only in this document” (located just above the Format button) is selected; then click OK to close the Modify Style window.

Note: In your document later on, you can override this indent for an individual paragraph, such as the first paragraph of a chapter or the first paragraph after a hiatus in a novel. Simply click once in that paragraph, access the regular Paragraph window, and change “First line” to “None.”

Figure 3

2. Spacing between Sentences and Words and after Colons

The wrong way: Type two spaces between sentences, after colons, or anywhere else.

The right way: When you finish your final draft, go to the far right-hand side of the Home ribbon tab and click Replace (within the Editing section) to open the Find and Replace window (see Figure 3). In the “Find what” box, type two spaces (press the space bar twice). In the “Replace with” box, type one space (press the space bar once). Then click Replace All, as circled in Figure 3. Repeat as needed until no occurrences of two spaces remain. (This process also corrects the accidental typing of two spaces between a pair of words.)

Figure 4

3. Horizontal Centering of Titles

The wrong way: Use a combination of spaces and tabs to horizontally center text.

The right way: Left-click once anywhere on the line or paragraph or graphic you wish to center. Then, on the Home ribbon tab, click the icon circled in Figure 4 to center what you’ve selected.

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4. Starting a New Page

The wrong way: Press the Enter key repeatedly until the desired text is forced to the top of the next page. The problem with this technique is that, if you later insert or delete text on an earlier page, then the line of text you intended for the top of the new page with will have moved either further down the page or to the bottom of the previous page, forcing you to spend extra time making adjustments—and you’ll likely have to adjust every subsequent chapter too!

The right way: Instead of inserting all those blank lines, insert a manual page break between chapters and/or sections. Here’s how: At the end of your chapter or other major section where you want to begin a new page, strike Control-Enter to insert the manual page break. Your cursor will then be at the top of the next page, where you can type your next chapter heading and content.

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When you follow these tips, your formatting will be clean and easy to work with, you can focus better on quality writing, and you can reduce your costs for copyediting and book layout.

________________________

Lynette M. Smith works with book authors on their manuscript copyediting and book-layout proofreading in her long-established business, All My Best Copyediting and Heartfelt Publishing (AllMyBest.com). She is also the published author of the popular 40-page handbook, 80 Common Layout Errors to Flag When Proofreading Book Interiors, as well as the award-winning comprehensive reference book, How to Write Heartfelt Letters to Treasure: For Special Occasions and Occasions Made Special. Contact Lynette through her copyediting website, publishing website, or email , and follow her on LinkedIn and Facebook.

© Lynette M. Smith 2017



Ten Things I’ve Learned Writing Novels

Award-Winning Author Trace Conger

I published my first novel, The Shadow Broker, in October of 2014. It was a fascinating experience. Since then, I’ve published three additional novels and numerous short stories. Along the way, I’ve learned a few things about the process of writing and marketing.

Your mileage may vary, but here are a few insights to noodle:

1. Writing a novel is only as intimidating as you make it. Starting a novel is like holding your newborn for the first time. You’re a bit freaked out thinking about your newfound responsibilities of raising a living, breathing human being. Taking on a novel can feel the same way, but it’s only as bad as you make it out to be. Take it one word or one page at a time, and one day you’ll wake up with an 80,000-word novel.

2. Outlines make the process easier. Other writers will debate this, but for me creating an outline kept me on track. I create a brief outline for each chapter, including no more detail than can fit on one side of an index card. After I have the story fleshed out, I sit down with my stack of cards and write each scene or chapter. Yes, the story changes. Yes, you’ll throw away some of your ideas or characters, but having a roadmap will help you get to your destination, even if you take a few detours along the way.

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3. It takes time. I’ve heard countless stories of indie authors pumping out three or more books each year. I don’t/can’t do that. While I’m not going to insinuate that these prolific authors are sacrificing quality for quantity, I will say that if you rush the product, your quality will suffer. Focus on creating a quality product. If you can write multiple quality books per year, fantastic, but if you can’t, then don’t.

4. Your worst critic is you. I can’t remember a time in my life when I experienced more self-doubt than when I was writing my first novel. Every author has that voice in their head that tells them they’re a hack, their work isn’t any good, they’ll fail miserably, or they’re wasting their time. I haven’t figured out a way to silence this inner critic, but I have learned to tell him to get lost.

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5. There’s no such thing as writer’s block. It’s all bull. Writer’s block is an excuse authors tell themselves when they can’t produce. Maybe it’s a slow idea day, or the words aren’t coming as fast as they did yesterday. Doesn’t matter. Put your butt in the chair and write. Even if you feel like you’re walking through quicksand. Move forward, one step (or word) at a time, and you’ll make it to the other side. I promise.

6. Marketing is hard. You think writing a novel is hard? Wait until you have to market it. Even if you sign a big deal with a publisher, you’re going to have to promote your book. Get comfortable with the idea, even if you aren’t. Get comfortable talking about it, contacting the media, researching book blogs, responding to readers, hosting signings, doing interviews, and writing blog posts (like this one) to support your work.

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7. You’ll become obsessed with metrics. You’ll spend hours Googling yourself, watching your sales, scrutinizing your Amazon author ranking, and stalking your reviews. Then one day you’ll realize you’re wasting your time and you’ll get back to work.

8. Your friends won’t buy your book. Some of them will, but most won’t. Most of your friends don’t read. Maybe because they prefer to spend what little free time they have binging on Netflix. Or maybe you just have crappy friends. Either way, don’t expect them to buy your book but do expect them to lie and say they will.

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9. You have to field lots of questions. Once people discover you’ve written a novel, they’ll throw every question imaginable at you. Who’s your publisher? How did you get your agent? Did you get an advance? What’s your book about? How long did it take you to write it? Where can I buy it? Where do you get your ideas? Can I be a character in your next book? Listen to every question, even the stupid ones, and answer with a smile. Everyone is a potential customer.

10. Authors are an incredibly supportive bunch. Maybe it’s because they’ve been in your shoes or understand your struggle, but authors are some of the most supportive people I’ve ever met. Two huge authors, Joe R. Lansdale and Jonathan Maberry, gave me incredible advice (even if they don’t remember doing it). Don’t be afraid to reach out to authors you admire. Ask questions and listen to their advice. You’ll be surprised at how accessible and helpful they can be.

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Bonus insight: There is a ton of horrible advice out there. I stalk the popular forums from time to time and am always amazed at some of the horrible advice that I see. One of the worst pieces of advice I’ve ever heard was to publish your first draft to “get it out there” and then use reader review comments to identify weaknesses and revise your next draft. Are you kidding me? Scrutinize all advice and carefully consider who is dishing it out. I’m not advocating only looking to best-selling authors for advice (there’s great advice out there from authors at all levels) just make sure it passes the sniff test before you stake your reputation on it.

Trace Conger is an award-winning author in the crime, thriller and suspense genres. His Mr. Finn series follows disgraced private investigator Finn Harding as he straddles the fine line between investigator and criminal. Find out more at www.traceconger.com.

© Trace Conger 2017