A media tour is a series of interviews with newspapers, magazines, and/or broadcast stations to promote you and your new book. Tying in this type of publicity with a bookstore signing or an evening launch (reading) is a great way to increase traffic to the event plus establish yourself as an author. This is exactly what PPG’s latest author, Barbara Paterson, is going to be doing over the next six weeks to promote her new book titled Malignant Memory. Click here to view details of Barbara’s upcoming event through McNally Robinson in Winnipeg.
You don’t have to be J.K. Rowling to stir media interest. All you need is a good angle. For example, if you’re from Manitoba as Barbara is, you may want to promote yourself as an “up and coming Manitoba author” to the media in that province. Or, as another example, if you’ve published an historical fiction or non-fiction work about a particular region, you can contact the media within that region for an interview.
In Barbara’s case, we are promoting her as a doctor with an interdisciplinary doctorate in nursing, psychology and education, as well as a master’s degree in post-secondary education. She served as a professor at the University of Manitoba, the University of British Columbia, the University of New Brunswick, and Thompson River University until her retirement in 2013.
Malignant Memory paints a portrait of how to put one foot in front of the other in the face of unimaginable trauma. It shows there is power in bringing dark secrets into the light, particularly in the face of acceptance and forgiveness and how bad times can become an opportunity to gain strength. The stories of abuse, trauma and grief in the book are based on actual accounts Dr. Paterson received in her work as a nurse and a researcher; they are real-life narratives of survivors of residential schools, adults who experienced profound childhood trauma and people facing life-threatening illness.
Once you reach J.K. Rowling’s level of renown, a press release with a one-liner such as “Announcing the latest release by…” is about all you’ll need to generate buzz and arrange interviews for yourself. Until that day comes, placing a personal phone call to request an interview is much more effective than any press release, fax, or email alone. Or you can hire an experienced publicist through Polished Publishing Group (PPG) for even more impact.
Who do you contact to book an interview? It varies depending on the media: you’ll want to talk to the book review editor when contacting a newspaper; your best bet is the news editor at a radio station; and you should ask for either the producer of the morning show or a community events reporter at a television station.
Each time you complete an interview, it’s a great idea to ask for a copy of it so you can continue promoting it even further. For example, you can scan a copy of a newspaper article to display on your blog; or you can ask for copies of your radio/television interviews in a YouTube-compatible file format and then post them to your YouTube channel like PPG did here:
There are many effective ways to sell more of your books … from readings, to bookstore signings, to trade shows, to speaking engagements. A timely media tour will complement all of these events to make them even more successful.
Good luck to Barbara on your upcoming media tour! We wish you all the success in the world!
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