Whether you’re an author trying to sell a book or a business trying to sell some other type of product or service, online writing for SEO (also known as “blogging”) is a fantastic way to improve your search engine ranking for all your major key words. By doing so, more potential buyers will be able to find you online when they do a search for those key words.
You may have a fairly high search engine ranking for some of your key words (i.e. your business name). Blogging can help to improve your ranking for all of them. The idea is to write several “keyword-rich” articles—500-word essays that contain the phrases your customers type into a search engine when they are looking for your products and/or services—and then “share” those articles with others via email and social media websites. The ultimate goal is for your articles (and, eventually, your website) to show up in the top five search results on page one of a search engine as this will dramatically improve the chances of someone “clicking” on them.
Blogging has a cumulative effect meaning that it will drive more traffic to your business over time. The more articles that are posted online on a regular basis, the more momentum is built, and the better it works. Here are three major reasons why:
How Search Engines Rank WebPages
Search engine ranking is based on a “point system” of sorts. The higher your points, the higher you land in the search results. For all intents and purposes, each article is a webpage in itself and can garner higher points for your website with two of the major criteria search engines are looking for: backlinks and traffic. Backlinks are “clickable” referrals from one relevant webpage (an article, perhaps) to another (your website’s home page). The more backlinks to your website, the higher its point value will be in the eyes of a search engine. It also stands to reason that more backlinks will equate to more traffic over time.
Top of Mind Awareness (Brand Awareness)
Why do highly successful corporations like Pepsi and McDonalds still advertise after all these years? Because it works! They know the value of consistent branding and how it creates top of mind awareness in their respective industries. They remain at the top of their games because they remain in front of their customers—always reminding them of their brands week after week, and always calling people to action to buy from them.
Long-term Sustainable Competitive Advantage
No matter what industry you’re in, your market is dynamic. It’s always changing. Potential customers are moving into and out of your trading area all the time whether it’s due to relocations, deaths, other major life changes, or simply because their needs have been met or have changed. Consistent promotion of your business provides a long-term advantage over competitors who cut back or cancel their advertising programs altogether by catching the attention of new clients as they arrive. Understanding and accepting this natural churn of the marketplace can help you to counteract the loss of old customers with new while steadily building a sustainable business over time.
Related article: Online Articles Are “Word of Mouth Advertising” on Steroids!
Not enough time in the day to write your own articles? Polished Publishing Group (PPG) has a team of qualified online SEO writers who can help. Just provide us with a topic (i.e. How Online Writing for SEO Can Improve Your Search Engine Ranking) and a few related key words for that topic (i.e. improve your search engine ranking, blogging, search engine optimization SEO) and we’ll do the rest for you.
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