Diary of an Indie Blogger: My Roadmap to Success (VOLUME 2)

Diary of an Indie Blogger VOL 2

Diary of an Indie Blogger VOL 2

I’ve decided to continue sharing large parts of the PPG Publisher’s Blog with you in book form at the end of each year. Annual Diary of an Indie Blogger books will be a new PPG tradition. And I think you’re going to like this new one especially. With some help, I’ve added even more content to my blog over these past two years than in the first seven years combined!

Diary of an Indie Blogger: My Roadmap to Success (VOLUME 2)

The first book contained the first seven years of blog content. Diary of an Indie Blogger (Volume 2) excludes any guest posts from the actual PPG Publisher’s Blog. But it still shows my growth as a blogger, and all I’ve learn about SEO, over the past two years. I know you’ll find this helpful for your own blogging/writing career.

Of course, this book is not meant to take the place of the PPG Publisher’s Blog altogether. I recommend you check out the many educational pieces written by others for my subscribers. There are helpful tips on everything from crowd funding to movie adaptation, et cetera, in all these posts. This book does not include those tips.

Also check out a new category this year: Blogging Progress Reports. You’ll notice, as you read through this book, that the format of my posts began to change toward the end of the year. After much research, I learned the most effective ways to write posts so they’re sure to be indexed by search engines like Google. I not only want these posts to be indexed. They should have a high enough ranking that they land on page one of a key word search. Needless to say, I’ve learned how to do that effectively this year. And there is more help coming to you in 2019! Keep watching for more!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Sell More Earn More By Writing More. It’s That Simple.

Sell More Earn More By Writing More. It's That Simple.

Sell More Earn More By Writing More. It’s That Simple.

Good news authors—especially the introverts out there. You can sell more earn more simply by writing more. It really is that simple! Here’s how I know…

My shift in thinking began in around mid-to-late 2015. I had been in the book publishing business, in one capacity or another, for close to 25 years. I’d been publishing books under my own label, Polished Publishing Group (PPG), since November 2009. I knew how to produce a truly professional product for my authors, and I had ample experience to be able to teach them all the traditional book sales and marketing methods. I was a best selling author in my own right, and so were many of my authors. So, everything looked great on the surface.

But here was the reality: my company wasn’t generating enough profit to allow me to leave my full-time sales job. My own royalties, and my best authors’ royalties, weren’t all that impressive. All these bestsellers were earning less than $500 per year in royalties. That was the hard truth.

Burnout and Refocus Time

I was burning out. I could no longer maintain my pace of 50+ hours of corporate sales coupled with another 20+ hours of book publishing, sales, and marketing every week. Especially if there was no end in sight to all this work—no definite increase in profits to show me I was on the right track. I felt discouraged. I felt like I was failing my authors, never mind myself.

So, do you know what I did? I quit my full-time job, and I scaled back the publishing work for a little while. There was something I had wanted to do since my early twenties that I allowed myself to do in my forties. I embarked on my very own “Eat, Pray, Love” working holiday in Asia and taught English in Bangkok, Thailand, in 2016. What a blessing this experience was! I was blessed not only by all the people I met and all the life lessons I learned, but also by my renewed sense of purpose when I returned home.

If you’re feeling burned out in any way, I recommend you do something like this for yourself. Walk away from your work for a while. Have fun! Eat! Pray! Love! Then, once you’re fully rejuvenated, get back to work. You’ll be so much more productive if you do. And you may just find the answers to your questions that had eluded you for so long. That’s what happened to me.

Sell More Earn More in the United Kingdom

I didn’t go back to a “real job” straightaway because I wanted to turn off the corporate noise for a while and really focus on my craft. And I found four personal investors to help me cover my expenses while I focused. In early 2017, I started studying and learning all about email marketing. I also Googled things like “successful authors” and “profitable publishing” to figure out how to take things to the next level and start making some real money publishing books.

The first clue came to me in the form of a Forbes article written about a self-published author in the United Kingdom named Mark Dawson: Amazon Pays $450,000 A Year To This Self-Published Writer. I was impressed … but skeptical. I figured maybe he was an anomaly. So, I kept reading and searching for more “realistic” examples of success.

Sell More Earn More in the United States

In May of 2017, I spoke at a writers’ conference in Columbia, Missouri. Because I only presented two break-out sessions of my own, I had the opportunity to attend many other people’s sessions that weekend. One of the most memorable sessions for me was Liz Schulte‘s break-out session. This American was one of only a handful of self-publishers who were allowed to join her local traditional writers’ guild. Why? Because of her proven sales success as an independent author. She was already earning a six-figure annual royalty in her second year of self-publishing.

WHAT??!!

Now it wasn’t just some seemingly “faraway fictional character” speaking to me about his success from a Forbes magazine article. This was a real person standing in front of me, telling me that she was doing many of the same things Mark Dawson was doing. And she was seeing similar success to his. Now I knew I was onto something big!

I went for a glass of wine with Liz that evening, and I soaked in all her knowledge. I also asked her to write a guest post for the PPG Publisher’s Blog and she willingly obliged despite how busy she is (click on her hyperlinked name above to read it). Thank you, Liz!

Sell More Earn More in Australia

Determined to meet even more authors like Mark and Liz, I posted a question on Quora asking authors to share their success stories with me. I received a somewhat cheeky reply from an Aussie, named Timothy Ellis, who said he wasn’t sure if I would consider him a success or not because he only sells around 3,000 books per month after two years as a self-publisher.

WHAT??!!

How?! Give me your success formula! Show me your stats! And he did! Timothy Ellis willingly shared his success formula in this guest post on the PPG Publisher’s Blog. Thank you, Timothy!

Sell More Earn More in Canada … and All Over the World!

Long story short, since that time, I’ve been a student of many more successful authors who are following the same patterns as the above three are. In fact, I’ve studied and put into practice everything I’ve learned from these authors to see some success of my own over the past two years.

Here’s the best part: I have a “real job” again now, and even with this job taking up much of my time during the week, I’m still seeing some real progress with my own personal book sales. So, that tells you that you can do the same. You don’t have to quit your job and focus on writing and publishing alone in order to see success with it. You can easily maintain both … until you don’t have to do both anymore. Does that make sense?

My new “real job” is an added bonus for me, because the industry I’m in completely complements my writing and publishing aspirations: printing. I’ve learn so much more about printing this past year that I can offer even more helpful insights to authors everywhere—in Canada and abroad. I’m exactly where I’m supposed to be right now, and I’m looking very forward to even more success 2019!

A New Focus for PPG in the New Year

In the meantime, I’ve stopped publishing books for other people. For now. There are so many publishers out there, and there are just as many self-publishing tools. But there are very few decent sales coaches for authors who can show you the path to significant success as an author. I’m drawing that roadmap right now. I’m living it as I’m drawing it, and I’ll be sharing it with you in the coming months. It will come complete with real life statistics that prove it’s possible to earn so much more than you ever thought possible by writing and publishing books. Watch for it in early 2019!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Profitable Publishing in 2019

profitable publishing

profitable publishing

What does profitable publishing look like to you? Is it signing a publishing deal with a major publisher like Amanda Hocking did after proving her marketability through self-publishing? Or maybe it’s upstaging trade publishers by selling more books as a self-publisher than they ever sold for you. That’s Mark Dawson‘s story. Is it seeing your paperback or hardcover for sale on the shelves of “bricks and mortar” bookstores? Or is it having your ebooks listed as best sellers in multiple categories on Amazon or Kobo? Profitable publishing can take on many different forms, depending on your personal goals. In fact, this blog is already full of various author success stories and their personal roadmaps to success. Each story is a little different. All of them are inspirational.

Profitable Publishing in 2019

In the upcoming year, I’ll be providing even more examples of success in all its forms. I once focused on cautioning authors about the “peculiar old-fashioned practices and unforeseen pitfalls” of the traditional publishing world. Now I want to focus more on what contemporary authors find is working well for them. There’s no sense in focusing on the past anymore. Right? I want to bring you today‘s recipes for success so you can begin implementing them immediately. In other words, I want to focus on truly profitable publishing in 2019.

If you want to reach the masses and sell an increasing number of books, then you’ll need to be publishing and selling online in very specific ways. Search engine optimization (SEO) is crucial to your success, and there are some easy techniques all authors can learn to improve their rankings on all the search engines.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Blogging Progress Report Nov 27 2018

Blogging Progress Report Nov 27 2018

Blogging Progress Report Nov 27 2018

In July 2018, I wrote that I had watched the PPG Publisher’s Blog increase from a mere 1,000 registered users in early 2017 to over 5,000 a short year later. I accomplished this by doing all the things I recommend in this book. This blog had remained at a stagnant 1,000 subscribers for many years, actually. It never grew until I purposefully set out to grow it using all those techniques. This is my Blogging Progress Report Nov 27 2018 to show you this blog’s subscriber growth rate to date. I’m now at 9,867 users as of writing time—and growing even faster every day! Why? Because, since my last report, I’ve learned even more tricks that I’ll be sharing with you in upcoming blog posts and books.

Blogging Progress Report Nov 27 2018

Why does this blog’s progress matter to my success as an author? There are three main reasons:

  1. It helps to increase my exposure on eccommerce sites such as Amazon which translates into even more book downloads.

    Historical Amazon book dowloadsHistorical Amazon book dowloads

    Historical Amazon book dowloads

  2. It increases the Google Adsense revenue this blog generates for me due to the increase in traffic.

    Google Adsense Report

    Google Adsense Report

  3. It improves the chances of my mobile-friendly blog posts becoming featured snippets in Google searches, which can bring me even more traffic and registered users.

    Mobile first indexing and feature snippets

    Mobile first indexing and feature snippets

One of my book sales mentors, Joanna Penn, graciously shared her exact timeline to success in this blog post. She has inspired me to do the same for you. The best way to help you sell more books is to show you, step by step, how it’s done. So, this Blogging Progress Report Nov 27 2018 will be the first of many. I look forward to sharing even more success strategies with you in the coming year.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Reddit: Social Marketing [T-Shaped Marketing for Authors]

Reddit is a great place to promote new books. I talk about Reddit in the last T-Shaped Marketing for Authors ebook titled Social Marketing. Here’s an excerpt from that book which will be coming out this month on Amazon, Kobo, and E-Sentral.

Reddit is a great social media tool!

Reddit is a great social media tool!

Reddit refers to itself as the “front page of the Internet” but, perhaps, it’s more accurately defined as the “sixth top page.” A web analytics company powered by Amazon, known as Alexa, reports Reddit as being in sixth place for top-visited sites in the United States and 20th place worldwide as I’m writing this. Either way, it is a powerful tool authors can use to drive more traffic to their own blogs (and books) in the form of relevant backlinks from a relevant, not to mention reputable, website. You do this by sharing links to your various blog posts. Or, you can simply post your views or questions for others to respond to right on the site.

As such, Reddit is best defined as a collection of forums where people can share news and views on just about any topic you can imagine. You can join Reddit and create your own forum threads (a.k.a. conversations) within the many established communities known as “subreddits.” This is a great way to try to generate discussion around a certain topic or issue, perhaps one related to your latest book or your career as an author. As with all social media, it’s also a good idea for you to post comments to other users’ threads so you can develop online relationships with them. If you do that, there’s a better chance of them upvoting your posts. This gives your posts more visibility so that more people will read them.

A popular form of conversation you can create on Reddit is known as an AMA which stands for “ask me anything.” Generally, high profile celebrities are known to start AMAs on Reddit to promote their new films (Bill Murray) or even their political views (Barack Obama). Why can’t an author also post an AMA to promote a new book? Not only can this generate interest in that new book, but the questions you receive might even generate some new blog post ideas for you that you hadn’t considered before.

I came across a post, written by Maxine Patenaude, on the Thornley Fallis Communications website that describes where the word “Reddit” comes from:

Did you know that “reddit” is the Latin word for render, which can mean “to submit for consideration or approval.” That basically sums up the concept of this popular social platform. (Patenaude, n.d.)

I recommend you incorporate Reddit as part of your social media marketing program, even if you’re simply sharing links to your blog posts here to begin with. It’s a genuinely effective tool you can use to improve your SEO.

I hope you enjoyed this little excerpt from my upcoming ebook—the final installment in the T-Shaped Marketing for Authors series. Watch for it this coming month on Amazon, Kobo, and E-Sentral!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Successful Selling Tips for Introverted Authors

Successful Selling Tips for Introverted Authors

Successful Selling Tips for Introverted Authors

Successful Selling Tips for Introverted Authors Book Reviews

“To be blunt, this is a fantastic resource for authors. … Staflund provides an accessible, engaging, and clear-cut series of steps to follow to increase sales. With a friendly tone and personal anecdotes, the book feels like a face-to-face coaching session that can be re-read at any time.” ~Pacific Book Review

“I’m something of an introvert myself so I was interested to see whether or not I would feel that I could be pushed beyond what I found tolerable, but I felt that if I was doing this I would be well within my comfort zone. … I came away believing that if I wanted to promote a book I would have a simple plan of action which I would be able to follow.” ~The Bookbag

“Both lighthearted and full of informative, practical advice, this guide to marketing for introverted authors is a gem.” ~ForeWord Reviews, Clarion Review

Successful Selling Tips for Introverted Authors is a ‘must-have’ for every author. Highly recommended.” ~Wisconsin Bookwatch (a division of MBR)

“…a critically important instructional reference — especially for reluctant, bashful, or introverted authors. … Informed, informative, and thoroughly ‘user friendly’ from beginning to end, ‘Successful Selling Tips for Introverted Authors’ should be considered a mandatory study for every novice author seeking to establish themselves in an economically supporting career. Indeed, it would not be amiss if every one of those aforementioned creative writing classes and workshops would add ‘Successful Selling Tips for Introverted Authors’ to their curriculum supplemental studies reading lists.” ~Midwest Book Review, Jim Cox Report

“If You Are An Introverted Author, This Is THE Book To Read To Promote Your Book. … None of these techniques involve hard selling in any way. And for people who love to write, but hate to sell, these techniques are a perfect match.” ~Claude Whitacre

Learn how to have your own book reviewed here.

Learn why book reviews are great for your blog site’s SEO.

SNEAK A PEEK INSIDE THIS BOOK HERE.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



How to Publish a Bestselling Book … and Sell it WORLDWIDE Based on Value, Not Price!

How to Publish a Bestselling Book

How to Publish a Bestselling Book

How to Publish a Bestselling Book Book Reviews

“All facets of writing, publishing, and marketing are covered in this book through the voice of a publisher and entrepreneur, which gives Staflund’s book more credibility and value than many other guides on the market today.” ~Penn Book Review
** Penn Book Review by Elizabeth Smith-Gardiner, an academic writer and Communications professor currently teaching at the Texas A&M University (2014), who endorses How to Publish a Bestselling Book as future publishing course material. **

“…Staflund gives good advice and it’s remarkably far-reaching, considering that it covers several countries … [A]n enlightening, helpful book which gives you an excellent introduction to the business of publishing.” ~The Bookbag

“As a veteran of the publishing industry, Staflund certainly is an authoritative voice and provides helpful guidance in her newest book, How to Publish a Bestselling Book … [A] must-read for any writer hoping to publish their next book.” ~Hollywood Book Reviews

“Staflund’s respect for the writers at the heart of the publishing process makes this a worthwhile addition to any aspiring author’s bookshelf.” ~ForeWord Reviews, Clarion Review

“[T]here is a wealth of information within these pages. … Staflund holds nothing back, and because of that, How to Publish a Bestselling Book has the feel of a roadmap. Just follow it, and it will easily take you where you want to go.” ~Pacifc Book Review

“…exceptional, practical, detailed, comprehensive, and thoroughly ‘user friendly’ from beginning to end.” ~Midwest Book Review

Learn how to have your own book reviewed here.

Learn why book reviews are great for your blog site’s SEO.

SNEAK A PEEK INSIDE THIS BOOK HERE.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



How to Publish a Book in Canada … and Sell Enough Copies to Make a Profit!

How to Publish a Book in Canada

How to Publish a Book in Canada

How to Publish a Book in Canada Book Reviews

​“Staflund’s stated goal is to give Canadian authors insight into what it takes to produce a salable book in Canada, get it into the hands of the desired demographic, and earn a healthy profit in the process. In this, she has succeeded admirably.” ~ForeWord Reviews, Clarion Review

“A good source for writers of all experience levels seeking to publish quality books in Canada.” ~Kirkus Reviews

“This book is a real, and I mean real, learning tool … You will know how to do what the title states when you finish Kim Staflund’s book.” ~Palmetto Review

How to Publish a Book in Canada is a very instructive book for any author—in and out of Canada. Though the book is specifically for Canadian authors, writers from any country will gain insight from this book.” ~Pacific Book Review

“Staflund’s personal stories, humor, and examples throughout makes this book entertaining as well as instructional . . . How to Publish a Book in Canada is a great investment for future publishers—both in Canada and outside of Canada.” ~Penn Book Review

“This is the first book I’ve read where the author has put in a tremendous amount of research into the book … All writers must have a copy at the side of their writing desks.” ~Inkspand

Learn how to have your own book reviewed here.

Learn why book reviews are great for your blog site’s SEO.

SNEAK A PEEK INSIDE THIS BOOK HERE.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Book Marketing Services Canada

Book Marketing Services Canada

Book Marketing Services Canada

The other day, I Googled the term “book marketing services Canada” and came across some common advice on the Writing Tips Oasis website: “If you’re an author in Canada looking to partner with someone who can offer advice on publicizing your novel, or nonfiction book, devise a strategy for book publicity and perhaps even marketing, and then help you to implement a plan of action, you’ll most likely need a book publicist.” A list of five recommended Canadian publicists follows.

Book publicists can definitely help boost your book’s visibility in the mainstream media more quickly than you can yourself. But their services are usually quite expensive. Here are two much more affordable “book marketing services Canada” options that are also effective. I’m writing this blog post for those of you who will do the same Google search as I did.

Book Marketing Services Canada

There are literally millions of books being published worldwide every year. We all have access to them through various online retailers. Books from around the world can be downloaded to our laptops with the click of a button. It’s that easy now. The book publishing landscape has clearly changed, and it’s increasingly competitive as a direct result. So, the traditional way of marketing books is less and less effective. In today’s world, online marketing is the single most effective way to promote books.

First, you need a personalized web presence where your readers can easily find you and links to all your books. The best web presence for authors is a blog. Why? With a blog, you can literally write your way to increased book sales.

Second, you need to ensure you’re writing each blog entry in an SEO-friendly way. In the online world, your best friend is Google. We all use it to find answers to our questions. Your desired readers are also using it to find books like yours, so you need to understand how Google ranks webpages to ensure your blog entries always land at the top of a search. 

Highly Recommended Podcast

Joanna Penn: Creative Writer Breaks Free From A Job She Hated, Starts A Blog, And Today Makes $100,000+ As A Best Selling Crime Thriller Author And Mentor To Writers

“During this podcast you will hear Joanna tell the story of writing her first book, then successfully landing an incredible amount of publicity – including some prime-time on Australian television – with the end result of selling ZERO books.”

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Bookstore Signings: Setting Up and Selling Books

Bookstore signings are still a popular form of marketing for most authors. Here’s how to set one up and ensure you sell books during it.

Bookstore Signings FREE BOOK: https://www.amazon.com/dp/B079R41YR7

Bookstore Signings FREE BOOK: https://www.amazon.com/dp/B079R41YR7

Call the Bookstore at Least 3 Months in Advance

Bookstores tend to set up their in-store events and signings a few months in advance. This is especially true leading up to Christmas time. So, if your book in being published in the late summer or fall, you’ll need to call well in advance. Give the store at least three months’ notice to ensure you’re able to secure a date for your signing.

For signings in the summer time, you can usually get in sooner. I’ve been able to book summer bookstore signings with only three or four weeks’ notice.

When calling the bookstore, ask for the event planner. Tell that person the approximate date (usually a Saturday or Sunday afternoon) you have in mind for the signing. From there, they’ll provide a choice of available times for you to choose from. Then book it in your calendar.

Print Enough Books for Your Bookstore Signings

Some bookstores will want you to send them books in advance, so they can display your title before the signing. Others are fine if you simply bring books with you on the day of the event. This is a question to ask the bookstore’s event planner when you call to book a date with them.

Bookstore Signings PRINTING TIPS: https://www.amazon.com/dp/1988971195/

Bookstore Signings PRINTING TIPS: https://www.amazon.com/dp/1988971195/

Generally, 10 or 20 books is enough to bring to bookstore signings. That is, unless you’ve invited several more people yourself. The majority of your event’s sales will come from your own guest list. So, be sure to invite as many people as you can. As a rule, only around 50% of the people you invite will show up and buy a book from you. If you invite 30 people, you can reasonably expect 15 book sales.

Market Your Bookstore Signings in Advance

The event planner will most likely ask you to provide an author photo, brief author bio, and a digital copy of your book cover in advance. Many bookstores have an events page on their websites where they advertise upcoming events. They’ll add your information there, to help you promote the event.

But you should never rely on bookstore traffic alone to make your event successful. Nor should you rely on their marketing alone. Promote your upcoming bookstore signings on your own blog and social media sites. Send out email invitations to your friends and colleagues to make sure they know about the book. Help spread the word about all your author events for best results.

Bookstore Signings

Bookstore Signings

Bring Your Own Pens, Table Posters, and Business Cards

All bookstores will supply you with a table and a chair. Most will also supply a table cloth for you. The rest is up to you.

Come prepared with your own pens (for signing books) and small table posters that promote your book. You may also want to print book marks, business cards, or other marketing pieces like post cards to use as handouts.

The Business End of Bookstore Signings

As detailed in the first book above (which can be ordered free of charge from Amazon or Kobo), most bookstores will take your books on a consignment basis. This means, you must print and supply the books for the event. On the day of the event, they’ll assign a special barcode to your title that differentiates it as a consignment item.

When people come to your table to get a copy of your book, you will sign it for them. Then you’ll direct them to the bookstore’s till to pay for it. At the end of the event, the bookstore will tell you how many books were sold through their till. You’ll provide them with an invoice for that many books at the price sold less the bookstore’s discount (which is usually between 40 and 50 percent of the sale price). Within 30 days, they’ll send you a cheque for the amount invoiced.

Sometimes, if a book has sold well during an event, the bookstore will keep a few copies to see if they can sell even more for you. But, generally speaking, you usually take what’s left with you when you go home. You can use those for upcoming bookstore signings at other stores.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.