Why Social Media is the Perfect Platform for Introverted Authors to Promote Books

Perfect Platform

Perfect Platform

To understand why social media is the perfect platform for introverted authors, you must first understand introversion. Introversion is a somewhat nebulous characteristic as discussed in Carolyn Gregoire’s article from 2013 titled 23 Signs You’re Secretly An Introvert: “Think you can spot an introvert in a crowd? Think again,” she says. “Despite the growing conversation around introversion, it remains a frequently misunderstood personality trait.” Agreed. A common misconception is that all introverts are shy and anti-social; but “shyness” and “introversion” are, in fact, two very different things.

Quality over Quantity is the Perfect Platform

Introversion is more about preferring quality over quantity in social interactions. It’s about where one derives their greatest source of energy to thrive. To clarify, extended periods of social interaction will energize an extrovert. The same set of circumstances will deplete an introvert who will then have to ‘recharge’ by spending a period of time alone afterward.

This is precisely the reason why social media is the perfect platform for introverts to promote their books. No need for forced interaction, small talk, or gregarious chatter. You don’t need to be the master networking champion of the office, or the center of the company cocktail party. If you’re an introvert and want to promote yourself and your book, all you need is an Internet connection and a plan.

Getting Social in a Professional Way is the Perfect Platform

We can talk about Twitter and Facebook. But if you’re in it for business and networking, LinkedIn is still a safe bet. Build your audience gradually. Post relevant and informative blog entries twice a week to groups that are interested in your topic matter. Once you have connections and an audience, don’t push people too hard. Don’t, for example, send people unsolicited email requests to buy your products.

Engage in conversations with those who post comments to your blog entries and status updates. Let your audience get to know you by replying to their posts and answering their questions. Again, this is gold for the introvert. You can have meaningful conversations in a controlled environment, all while enjoying the comfort of your private office.

Utilizing the Power of Key Words is the Perfect Platform

A keyword is a phrase that someone might type into a search engine such as Google, Bing, or Yahoo to try to find something they’re looking for. For example, the author of a holiday cookbook may write a blog entry containing keywords such as “best cheesecake recipes in the world” and “holiday treats” and then link them to the ecommerce site where the book is sold.

The idea is to write several of these keyword-rich articles. Then share those articles with others via email and social media websites. The ultimate goal is for your articles to show up in the top five search results on page one of a search engine because this will dramatically improve the chances of people clicking on them to read them. Obviously, the more articles that are posted online on a regular basis, the better it will work because people will be able to find you via more and more keyword variations.

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How Do Independent Book Publishers Help Writers to Publish Books More Easily?

Publish Books More Easily

Publish Books More Easily

Want to publish books more easily? Hire an independent book publisher to help you navigate the entire process. Here’s why:

1. Traditional (trade) publishers take a long time to respond to the writers who submit manuscripts to them. It can take from three to six months to learn whether they want to work with you or not. Usually, the answer is no. You can waste a lot of time submitting ideas to trade publishers with very little chance of success. And if they do accept your book, you can expect at least a full year—possibly more—for the book to be published. You can also expect to have very little say in the whole creative process.

2. With self-publishing, you maintain all creative control and copyright ownership of your book, and you can publish it quickly. But you also take on all the work (and any expenses related to that work) from graphic design to editing to formatting and distribution. There is so much to be done when publishing a book, it can be overwhelming for new authors.

3. Independent book publishers, more specifically hybrid publishers, support writers/authors in publishing. For a fee, these publishers can take all (or most of) the work off your hands while allowing you maintained creative control and copyright ownership. They can also usually create a quality book much faster than you can.

Publish Books More Easily With These Helpful Tips

An independent “hyrbid” publisher can help you with everything from proper formatting to printing to effective sales and marketing. That guidance may come in the form of helpful how-to books or other paid services. Either way, you’ll surely find this kind of support useful.

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Why Authors Need Blogs to Sell Books

Why Authors Need Blogs to Sell Books

Why Authors Need Blogs to Sell Books

Why authors need blogs to sell books … the reason is simple. Think of your blog as the primary web address where you can promote everything related to your authorship: books; upcoming book signings and speaking events; videos; podcasts; photography or sketches; questions and answers for your fans; et cetera. And this is important. Because when you focus on increasing your blog’s ranking on search engines like Google, you not only drive more traffic to the blog itself. You also drive more traffic to each published book that you promote through your blog. More traffic equates to more chances for sales.

There are 12 fairly simple things writers can do to help this process along as discussed in this book shown to the right. Do some of these things on a regular basis, and you’ll begin to see an increase in your blog traffic which will most likely result in some extra book sales for you. Do all these things on a consistent basis, and the end result will be a significant increase to your blog traffic, readership, and book sales over time. Below are two great tips to start with…

Why Authors Need Blogs to Impress Google

Recent SEO book by Adam Clarke

Adam Clarke recently published a book about effective search engine optimization (SEO) through Google. Basically, Google wants to keep its user base happy through these three search quality factors: expertise, authority, trust (EAT). What does this mean to authors? It means that if you maintain a consistent reputation of publishing relevant and helpful content that shows your expertise, authority, and trustworthiness within your genre, you’ll rank higher and higher in Google’s search results over time. You prove your expertise online by means of digital (downloadable) books and other relevant information that is published regularly and often on ecommerce sites such as Amazon and Kobo, your own blog, and other appropriate websites. Your authority is eventually proven by the number of book reviews, backlinks, and social media followers, likes, and shares that you accumulate over time due to these publishing activities.

Why Authors Need Blogs to Attract Other Authors

When other authors post relevant and original content to your blog, everyone benefits. Guest posts enable you to provide your subscribers with more value without spending more time writing. And I’ll let you in on a couple secrets as to why I allow my guest bloggers to post links to the ecommerce sites where their own books are sold. One, I can attach affiliate links to their books that allow me to earn a commission from their sales. And two, doing so increases the chances of people clicking on both my book(s) and their book(s) on an ecommerce site. This increases the chances of those books appearing on each other’s ecommerce webpages under the “customers who viewed this item also viewed” and/or “frequently bought together” sections. This is one sneaky way you can make an algorithm work in your favour to increase both your sales.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



What is the Best Affiliate Marketing Program for a Blog?

In my opinion, the best affiliate marketing program for a blog is Amazon Associates. Why? In a word: choices. Through this program, people can sell everything and anything Amazon has to offer—not only books.

The Best Affiliate Marketing Program for a Blog

Best affiliate marketing program: Amazon Associates

Best affiliate marketing program: Amazon Associates

Want a great way to keep your readers engaged? Show them how to register as affiliates with the top ecommerce merchant where your books are sold: Amazon. Once their affiliate profiles are approved by Amazon, they can share their customized links to your books with their social media followers. They are paid a commision for all sales that come from their links as described on the Acceleration Partners® blog:

What is Affiliate Marketing?

Essentially affiliate marketing involves a merchant paying a commission to other online entities, known as affiliates, for referring new business to the merchant’s website. Affiliate marketing is performance-based, which means affiliates only get paid when their promotional efforts actually result in a transaction. (AccelerationPartners®, 2014)

As the book’s author, you don’t have to track or pay for anything at all. These transactions are between the affiliate and the online merchant they registered with. At the end of the day, you’ll still get paid whatever royalty percentage you would normally be paid for the sale of your books, and the affiliate commissions will be taken care of for you in the background. It’s a win-win-win scenario for you, the affiliate marketer, and the ecommerce site.

Amazon Associates

Affiliate Marketing: Learn How to Make $10,000+ Each Month on Autopilot

Affiliate Marketing: Learn How to Make $10,000+ Each Month on Autopilot

Amazon’s affiliate program is called Amazon Associates. They’ve recently implemented a new strategy they call OneLink that allows you to combine all their sites together (e.g., Amazon.com, Amazon.ca, Amazon.co.uk, et cetera) as one. This is such a blessing! Before OneLink, if you only included an Amazon.com affiliate link on your blog, it would only work for the American buyers who made a purchase through that link. It wouldn’t register as an affiliate sale for any of your other buyers outside the United States because, when they clicked on the link to buy the item, they would be redirected to the Amazon site in their own regions. To earn a commission from all the Amazon markets around the world, affiliates had to display separate affiliate links for every single market—and there are several so that was a royal pain in the butt. Luckily, OneLink has resolved this issue. Now affiliates only need to add one main Amazon.com link to their sites. All the other international sales will be taken care of through that link. That’s what makes Amazon Associates the best affiliate marketing program for a blog, in my opinion—that and all the choices.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Why is Copyright Important?

Or, more specificially, why is copyright important to an author’s success? That’s the real question, and there are a few answers. But first, we need to understand what copyright is. Here’s a description taken from Frequently Asked Questions About ISBNs, Copyright, and Book Publishing in General:

Merriam-Webster described copyright as a “Noun: The exclusive legal right to reproduce, publish, sell, or distribute the matter and form of something (as a literary, musical, or artistic work).”

How Do I Copyright My Own Work?

copyright important

copyright important

As the original creator of your manuscript, you own 100 percent of all of the rights to reproduce, publish, sell, and distribute your words in whatever manner you see fit. Your manuscript belongs to you and you alone—from the moment you write it. It is only when you decide that you want to publish your manuscript into book format with the hopes that you’ll earn some money (or educate people, or entertain people, or whatever your personal reasoning is for publishing it) that the copyright ownership of that work might shift to someone else, depending on which publication method you choose.

Why is My Ownership of Copyright Important?

I recently published a free ebook titled Your Ebook is an Asset … if You Own the Copyright that I recommend you read in full because it provides more detail than this post. It can be downloaded from Amazon, Kobo, or E-Sentral. Here is what you need to know.

Your Ebook is an Asset … if You Own the Copyright

Your Ebook is an Asset … if You Own the Copyright

Once your published book becomes popular, you will begin to see the true value of copyright ownership. This is when more business people may come knocking and asking to buy additional subsidiary rights to that work. Maybe someone will want to purchase the exclusive Bengali and Hindi translation rights to your work so he or she becomes the only one who can reproduce, print, and distribute it in these languages in India for a profit. Maybe others will want to buy the exclusive motion picture rights so that they can adapt your book for film. Imagine how much money the licensee must have paid (and earned!) for all the Harry Potter merchandise that was created and sold as an offshoot of that successful book series—never mind all the profits that were earned from the motion picture sales.

You can “divvy up” the rights to a work in so many ways that it would be impossible to list them all here, but this gives you a very basic idea. It is simplified to provide an easier understanding. It also shows you the income potential of your book past royalty earnings alone. This is why copyright is so important to an author’s success. Read the book. It will open your eyes to your potential.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



[PAPERBACK] The Art of Organic Web Weaving: Why Writers are Natural Online Marketers

The Art of Organic Web Weaving: Why Writers are Natural Online Marketers

Coming soon! The Art of Organic Web Weaving: Why Writers are Natural Online Marketers

COMING SOON TO BOOKSTORES (OCTOBER 31, 2018)

Non-fiction (Business Self-Help)

The Art of Organic Web Weaving: Why Writers are Natural Online Marketers
Kindle (.MOBI) Ebook ASIN: TBD
KOBO and E-Sentral (.EPUB) Ebook 978-1-988971-28-5
Paperback ISBN: 978-1-988971-27-8
Copyright 2018 Kim Staflund, All Rights Reserved

It takes the patience of a spider to weave an intricate web that can repeatedly attract—and catch—her prey. Spiderwebs are true miracles of organic engineering, and online marketing works in much the same way. You can grow your readership using various search engine optimization (SEO) techniques, and almost all of them include effective writing.

“Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” (Moz, n.d.)

What constitutes quality traffic? It is relevant visitors to your website—people who are looking for the types of books and information that you offer. What is an organic search engine result? It is a search result that you didn’t pay for—a result that occurred naturally through an intricate web weaving process.

Buy the ebook versions through Amazon’s KindleKobo, and E-Sentral.




The Art of Organic Web Weaving: Why Writers are Natural Online Marketers

The Art of Organic Web Weaving: Why Writers are Natural Online Marketers

AVAILABLE VERY SOON through Amazon’s Kindle, Kobo, and E-Sentral! Watch for it!

You’re a writer—not a salesperson. You don’t want to have to sell your books after you write them. Well, I have some good news for you. Writing is selling in the online world. Writers are natural online marketers. What you already do instinctively is exactly what it takes to grow your readership throughout the world wide web.

Every day, people are searching for books like yours online. They perform those searches by typing various words and phrases (known as keywords) into search engines like Google and online bookstores like Amazon and Kobo. The more keywords you can associate with your books, and the higher your ranking grows on each of these websites, the better your chance of being found by the people searching for you.

So, how do you optimize your ranking on each of these websites? It takes the patience of a spider to weave an intricate web that can repeatedly attract—and catch—her prey. Spiderwebs are true miracles of organic engineering, and online marketing works in much the same way. You can grow your readership using various search engine optimization (SEO) techniques, and almost all of them include effective writing.

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. (Moz, n.d.)

What constitutes quality traffic? It is relevant visitors to your website—people who are looking for the types of books and information that you offer. What is an organic search engine result? It is a search result that you didn’t pay for—a result that occurred naturally through an intricate web weaving process. The more clickable links that direct quality traffic to your website, that also show up in the top five or 10 organic search results of any search engine, the more potential customers will likely visit your website. This will improve the readership of all your books and help you build your name as a reputable author within your genre over time.

It’s easier than you may think. Sales success isn’t reserved for extroverted salespeople, nor is online marketing talent reserved for technical experts. You may be pleasantly surprised by what it takes to achieve success online because you’ll see—possibly for the first time—just how achievable this is for you as a writer. You’re at an advantage online, believe it or not. Writing is selling in today’s online world, and writers are natural online marketers.



Some Striking Statistics in Favour of Video Marketing [An Excerpt]

Video Marketing

Enjoy this excerpt about video marketing from the upcoming seventh installment of the T-Shaped Marketing for Authors mini ebook series. Coming soon to an e-reader near you…

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I’ll be the first to admit I haven’t done nearly enough video marketing—partly because I don’t enjoy listening to my own voice or seeing myself on camera (which is a necessary part of proofing and editing one’s videos), and partly because I’m a novice with cameras, lighting, and video editing software (I have a funny story to share with you in this regard). Like most people, I tend to focus on the marketing skills I’m good at while avoiding the others. But then it came time to research and begin writing this mini ebook. When I came across all the compelling statistics in favour of video marketing, I realized my procrastination must come to an end. It’s time to ramp up my video marketing game. Now. (Well, maybe after I’m done writing this book.)

As part of my research, I came across a Forbes article by Matt Bowman, titled “Video Marketing: The Future Of Content Marketing,” that I highly recommend you read in full. Here’s a short excerpt from it to whet your appetite:

Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:
● Video is projected to claim more than 80% of all web traffic by 2019.
● Adding a video to marketing emails can boost click-through rates by 200-300%.
● Embedding videos in landing pages can increase conversion rates by 80%.
(Bowman, 2017)

In the most recent T-Shaped ebook, titled Search Engine Optimization (SEO), we looked at how important click-through traffic is to the SEO of a website. When people visit just one page of your site and then leave, that’s considered a bounce; whereas, if they click on one of your links to visit another webpage on your site, that’s considered a click-through. Since click-throughs are what improve your SEO in the eyes of Google, and conversions (e.g., views of your book descriptions that lead to sales) are what earn you an income, these statistics are highly motivating.

There are three more important SEO ranking factors that video marketing can help you with: posting relevant content on a consistent basis, building up relevant backlinks to your website, and making your website mobile-friendly. Every time you post a video on YouTube that contains a link to your website in the description area, you’ve posted relevant content and created a relevant backlink to your website. Better yet, when you embed that video into your home webpage for others to view, you’ve just made that webpage more mobile-friendly:

Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused. (Bowman, 2017)

If you’re feeling resistant or overwhelmed by the idea of producing regular video content for yourself—maybe because you think it will be complicated or expensive—then you’ll be pleased to learn about one of the top “Video Marketing Trends for 2018” according to Epic Productions, LLC: creating quick, live videos (like the ones you post on Facebook) to announce a new book signing or launch event. All you must do to “go live” on social media is record yourself on your smartphone and then post it to your account. Done. When you go live, all your social media friends and followers will be notified immediately, and their curiosity at seeing you live on video is likely to make them click on the link.

That’s one quick idea on how to utilize video marketing to your advantage this coming year. Throughout this book, I’ll share a few more with you from the expensive to the cost-effective. This will provide you with a great start and some helpful resources.

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I hope you enjoyed this little excerpt. Watch for the book this coming month on Amazon, Kobo, and E-Sentral.



My Winding Road from Traditional Publishing to Digital Publishing

How to Publish a Book in Canada … and Sell Enough Copies to Make a Profit! © 2013

I started Polished Publishing Group (PPG) as a “digital publishing” company in November 2009. In retrospect, I didn’t fully understand effective digital publishing at that time. Nine years later, I can confidentally say I do, and the way I run my company is evolving as a result.

Like many others in my generation and older, I come from a traditional publishing background. I cut my teeth on paperbacks, hardcovers, and offset printing at a small literary press back in 1993. We put all our authors’ books through a thorough, substantive editing process followed by an even more fastidious graphic design and proofreading regimen to polish them to perfection. Then we “sold” (and I use that word loosely) our books by mailing out printed press releases and review copies to all the relevant media in our area, entering some books into contests, arranging the occasional breakfast launch or evening wine and cheese reading event for others, and shipping part of our inventory to various Canadian distributors to house for us. Other than that, we relied on standing orders and word of mouth to “sell” our books to the masses. Once the next season of frontlist titles came out six months later, the latter became part of the dust-collecting backlist.

An Early Education in Traditional and Digital Publishing

It was an eye-opening experience for someone like me who took this job straight out of college thinking I was going to learn what it takes to become a bestselling author from the inside out. (Even just writing that sentence makes me chuckle now.) As detailed in the introduction of How to Publish a Book in Canada … and Sell Enough Copies to Make a Profit!, I quickly learned the realities of this industry. I came to see that our top authors were the ones who bought wholesale copies of their books from us and worked tirelessly to sell them out. They saw themselves as entrepreneurs, and they treated their books as their businesses.

Small Canadian presses aren’t alone in this. Far from it. In fact, the “Big Five” international trade publishers—Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster—also admit to focusing primarily on their frontlist titles for only a short period of time. Once those books fall to the back list, the responsibility of continued promotion falls to their authors as detailed in this excerpt from Merchants of Culture: The Publishing Business in the Twenty-First Century by John B. Thompson (16-Mar-2012) Paperback:

As soon as a book shows signs that it’s going to take off, the sales, marketing and publicity operations mobilize behind it and look for ways to support it with extra advertising, trying to get more radio and TV appearances, extending the author’s tour or putting together a new tour to cities where the book is doing particularly well, and so on. … the sales, marketing and publicity operations are geared and resourced in such a way that, when they see that a fire is starting to ignite, they are able to pour generous quantities of fuel on the flames. … But if further appeals fall on deaf ears and sales fail to pick up, then the marketing and publicity effort will be wound up pretty quickly – ‘In two to three weeks we might pull the plug,’ … So how long does a book have out there in the marketplace to show signs of life? How many weeks before it becomes a dead fish that will be left to float downstream? … I would say the life of a book today is about six weeks. And quite frankly it’s even shorter than that, but you probably have six weeks and that’s it. (Thompson, 2012)

How to Publish a Bestselling Book … and Sell It Worldwide Based on Value, Not Price! © 2014

Unless you’re selling it yourselves, authors. Sell it yourself and your book will have a much longer shelflife. As long as you stay focused on selling on any book, it will remain a frontlist title for you. That’s a fact.

I knew that much nine years ago. I had also learned how to sell after leaving my job at that literary press to begin a lifelong career in corporate sales with some of the most prominent industry leaders in print media, office supplies, and multi-function digital and offset printing. I had a strong grasp on digital communications and how easy it now is to communicate and do business with people all over the world so long as each party has a proper WIFI connection. So, in my mind, I was a “digital publisher” because I operated in a virtual office environment, and because I not only had the experience and expertise to help authors produce trade-quality books; I could also teach them how to sell their books worldwide both offline and online.

But Here’s the Problem With That

I now know effective digital publishing requires a little more finesse than simply intermingling yesterday’s offline sales and marketing methodologies with today’s online techniques. Doing so can acutally be counterproductive because the latter requires patience while the former requires momentum. In the traditional offline world, authors must appeal to the interests of people such as agents, booksellers, reviewers, and publicists to help you move more books on their schedules; but, in the online world, you’re working with impartial algorithms and search engine optimization (SEO) tactics to increase your exposure as detailed here: https://blog.polishedpublishinggroup.com/2018/06/a-shortlist-of-googles-top-ranking-factors-an-excerpt-from-search-engine-optimization-seo/. In other words, if you want to succeed at selling books in this day and age, you can no longer “waste precious time” by publishing only one book per year or one blog entry per week and promoting it on someone else’s timeline. The Internet rewards speed and productivity, and the Internet is your greatest sales tool.

How to Publish a Book in the East That Your Can Sell in the West © 2018

How much speed and productivity are we talking about? There are literally millions of new books published around the world every year now. The playing field has drastically changed from when my publishing career began 25 years ago. It is far more competitive and nearly impossible to stand out among the crowd if you’re doing things the traditional way. I’ve come to see that my approach has to change with the times if I’m to survive in this new digital arena and all my authors—myself included—are to thrive. More and more, I’ve also come to see that it’s necessary to embrace a digital revolution known as “rapid release” publishing, as discussed in my latest book titled How to Publish a Book in the East That You Can Sell in the West. You can reach people worldwide now, but there is a right way to do it that will improve your odds of success. This is the new publishing model I’m now developing for PPG’s upcoming authors.

How do I know this works? I’ve watched the PPG Publisher’s Blog increase from a mere 1,000 registered users in early 2017 to over 5,000 a short year later (and still growing) by doing all the things I recommend to you in my new book. I’ve also seen downloads of my backlist books on Amazon, Kobo, and E-Sentral collectively increase from under 5 books per month to over 300 per month on average (and still growing) within the same time period. That’s my firsthand experience with this to date, but that’s nothing. You’re sure to be inspired by many even greater success stories contained within the book. And once I’ve grown my own numbers to a “respectable” level by today’s North American corporate standards, I plan to package the program to help you achieve the same effective digital publishing results with a dedicated team by your side.

For those of you who are public speakers and business professionals selling your books at trade shows and conferences, the traditional publishing methods still apply. You’ll find the first two books mentioned above are still helpful. For everyone else, stay tuned for more details in the coming weeks.  

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



[PAPERBACK] How to Publish a Book in the East That You Can Sell in the West

[PAPERBACK] How to Publish a Book in the East That You Can Sell in the West

Watch for How to Publish a Book in the East That You Can Sell in the West in the autumn of 2018. This new title will be available through all major bookstores worldwide in paperback format, plus on Kobo.com and E-Sentral.com in .EPUB ebook format, on October 15, 2018.

Those who wish to sneak an early peek will be able to find this book on Amazon in .MOBI ebook format as early as July 15, 2018, and it will be free of charge for five days that week only.

This book contains a repeatable, entirely achievable six-week publishing process—a blueprint you can easily follow no matter what type of book series you wish to publish on three recommended ecommerce sites. It also contains case studies of several highly successful authors who are already doing these things and earning massive incomes from it.  Read more here.