How to Publish a Book in Canada … and Sell Enough Copies to Make a Profit!

How to Publish a Book in Canada

How to Publish a Book in Canada

How to Publish a Book in Canada Book Reviews

​“Staflund’s stated goal is to give Canadian authors insight into what it takes to produce a salable book in Canada, get it into the hands of the desired demographic, and earn a healthy profit in the process. In this, she has succeeded admirably.” ~ForeWord Reviews, Clarion Review

“A good source for writers of all experience levels seeking to publish quality books in Canada.” ~Kirkus Reviews

“This book is a real, and I mean real, learning tool … You will know how to do what the title states when you finish Kim Staflund’s book.” ~Palmetto Review

How to Publish a Book in Canada is a very instructive book for any author—in and out of Canada. Though the book is specifically for Canadian authors, writers from any country will gain insight from this book.” ~Pacific Book Review

“Staflund’s personal stories, humor, and examples throughout makes this book entertaining as well as instructional . . . How to Publish a Book in Canada is a great investment for future publishers—both in Canada and outside of Canada.” ~Penn Book Review

“This is the first book I’ve read where the author has put in a tremendous amount of research into the book … All writers must have a copy at the side of their writing desks.” ~Inkspand

Learn how to have your own book reviewed here.

Learn why book reviews are great for your blog site’s SEO.

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Book Marketing Services Canada

Book Marketing Services Canada

Book Marketing Services Canada

The other day, I Googled the term “book marketing services Canada” and came across some common advice on the Writing Tips Oasis website: “If you’re an author in Canada looking to partner with someone who can offer advice on publicizing your novel, or nonfiction book, devise a strategy for book publicity and perhaps even marketing, and then help you to implement a plan of action, you’ll most likely need a book publicist.” A list of five recommended Canadian publicists follows.

Book publicists can definitely help boost your book’s visibility in the mainstream media more quickly than you can yourself. But their services are usually quite expensive. Here are two much more affordable “book marketing services Canada” options that are also effective. I’m writing this blog post for those of you who will do the same Google search as I did.

Book Marketing Services Canada

There are literally millions of books being published worldwide every year. We all have access to them through various online retailers. Books from around the world can be downloaded to our laptops with the click of a button. It’s that easy now. The book publishing landscape has clearly changed, and it’s increasingly competitive as a direct result. So, the traditional way of marketing books is less and less effective. In today’s world, online marketing is the single most effective way to promote books.

First, you need a personalized web presence where your readers can easily find you and links to all your books. The best web presence for authors is a blog. Why? With a blog, you can literally write your way to increased book sales.

Second, you need to ensure you’re writing each blog entry in an SEO-friendly way. In the online world, your best friend is Google. We all use it to find answers to our questions. Your desired readers are also using it to find books like yours, so you need to understand how Google ranks webpages to ensure your blog entries always land at the top of a search. 

Highly Recommended Podcast

Joanna Penn: Creative Writer Breaks Free From A Job She Hated, Starts A Blog, And Today Makes $100,000+ As A Best Selling Crime Thriller Author And Mentor To Writers

“During this podcast you will hear Joanna tell the story of writing her first book, then successfully landing an incredible amount of publicity – including some prime-time on Australian television – with the end result of selling ZERO books.”

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Bookstore Signings: Setting Up and Selling Books

Bookstore signings are still a popular form of marketing for most authors. Here’s how to set one up and ensure you sell books during it.

Bookstore Signings FREE BOOK: https://www.amazon.com/dp/B079R41YR7

Bookstore Signings FREE BOOK: https://www.amazon.com/dp/B079R41YR7

Call the Bookstore at Least 3 Months in Advance

Bookstores tend to set up their in-store events and signings a few months in advance. This is especially true leading up to Christmas time. So, if your book in being published in the late summer or fall, you’ll need to call well in advance. Give the store at least three months’ notice to ensure you’re able to secure a date for your signing.

For signings in the summer time, you can usually get in sooner. I’ve been able to book summer bookstore signings with only three or four weeks’ notice.

When calling the bookstore, ask for the event planner. Tell that person the approximate date (usually a Saturday or Sunday afternoon) you have in mind for the signing. From there, they’ll provide a choice of available times for you to choose from. Then book it in your calendar.

Print Enough Books for Your Bookstore Signings

Some bookstores will want you to send them books in advance, so they can display your title before the signing. Others are fine if you simply bring books with you on the day of the event. This is a question to ask the bookstore’s event planner when you call to book a date with them.

Bookstore Signings PRINTING TIPS: https://www.amazon.com/dp/1988971195/

Bookstore Signings PRINTING TIPS: https://www.amazon.com/dp/1988971195/

Generally, 10 or 20 books is enough to bring to bookstore signings. That is, unless you’ve invited several more people yourself. The majority of your event’s sales will come from your own guest list. So, be sure to invite as many people as you can. As a rule, only around 50% of the people you invite will show up and buy a book from you. If you invite 30 people, you can reasonably expect 15 book sales.

Market Your Bookstore Signings in Advance

The event planner will most likely ask you to provide an author photo, brief author bio, and a digital copy of your book cover in advance. Many bookstores have an events page on their websites where they advertise upcoming events. They’ll add your information there, to help you promote the event.

But you should never rely on bookstore traffic alone to make your event successful. Nor should you rely on their marketing alone. Promote your upcoming bookstore signings on your own blog and social media sites. Send out email invitations to your friends and colleagues to make sure they know about the book. Help spread the word about all your author events for best results.

Bookstore Signings

Bookstore Signings

Bring Your Own Pens, Table Posters, and Business Cards

All bookstores will supply you with a table and a chair. Most will also supply a table cloth for you. The rest is up to you.

Come prepared with your own pens (for signing books) and small table posters that promote your book. You may also want to print book marks, business cards, or other marketing pieces like post cards to use as handouts.

The Business End of Bookstore Signings

As detailed in the first book above (which can be ordered free of charge from Amazon or Kobo), most bookstores will take your books on a consignment basis. This means, you must print and supply the books for the event. On the day of the event, they’ll assign a special barcode to your title that differentiates it as a consignment item.

When people come to your table to get a copy of your book, you will sign it for them. Then you’ll direct them to the bookstore’s till to pay for it. At the end of the event, the bookstore will tell you how many books were sold through their till. You’ll provide them with an invoice for that many books at the price sold less the bookstore’s discount (which is usually between 40 and 50 percent of the sale price). Within 30 days, they’ll send you a cheque for the amount invoiced.

Sometimes, if a book has sold well during an event, the bookstore will keep a few copies to see if they can sell even more for you. But, generally speaking, you usually take what’s left with you when you go home. You can use those for upcoming bookstore signings at other stores.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



What’s the Difference Between Tags and Keywords?

tags and keywords

tags and keywords

Tags and keywords both help people to find information on your blog. But there are key differences between the two that are important to know.

You may assume, as I once did, that the tags you attach to each blog post are helping your SEO. But the tags you assign to each post are simply labels that help your readers find information within your blog. For example, if you’re a dietitian, you may want to assign the label “vegan protein” to all the posts you write about hemp hearts, quinoa, brown rice, et cetera. That way, all those articles will come up when readers search for vegan protein recommendations on your blog. 

Tags and Keywords: What Search Engines are Looking For

If you want search engines to find each of those posts, you must assign more specific keywords to each post. And here’s the key difference: you can create whatever tags you want within your own blog, but keywords must match the search terms people are using on the search engines. Otherwise, they’re virtually useless. This is why keyword research is so important.

How you write each blog post is also important. Your post can still be effective, from an SEO standpoint, at only 300 words long. BUT here are four other things you must do to ensure the search engine crawlers can easily find and index it:

  1. Include your primary keyword in the slug (the URL) you create for the blog post.
  2. Include that keyword in at least one of your headings.
  3. Ensure the keyword also appears in the first paragraph.
  4. Attach the keyword to an image within the blog post, too.

Doing these things will make it clear to the crawlers what each individual blog post is about. It will ensure they know which keywords you want indexed.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Website vs. Blog: Which One Should Every Author Have?

Website vs. Blog

Website vs. Blog

Website vs. blog: which one should every author start out with? And what’s the difference between the two?

I’ll begin by clarifying that a blog is a type of website. Basically, anything you visit online that has its own URL (e.g., web address, domain name) is a website.

To use a familiar analogy, they’re all fruit. But you can think of traditional, static websites as applies. And you can consider blogs to be oranges. One of these fruits is much juicier than the other in terms of helping you to improve your SEO and get noticed by more readers online. And your sole purpose in having any type of online presence is to do just that: attract a larger readership to your book(s).

Website vs. Blog: Apple vs. Orange

As mentioned above, a traditional website is static in that once you create it, it just stays the same and sits there online waiting for people to view it. But a blog is dynamic. This means its content is always changing. If you’re blogging correctly, you’re adding new content to your blog at least three times per week. And this is important to SEO. Search engines LOVE new content. They eat it up! The more relevant and helpful new content you give them to share with their users, the more they’ll reward you by placing you higher and higher in their ranking.

A traditional website is meant to provide basic information about you. What are your books about? Where can you be contacted? But a blog provides an expanded view of your author business. A blog is where you can share your thoughts, opinions, experiences, event calendars, and book excerpts in more meaningful ways. 

Blogs allow for reader engagement in the form of the comments section at the bottom of each post. Websites don’t have this ability. If you can get your readers to engage with you in this way, then you know you’re having an impact with them. That’s important.

Website vs. Blog: Summary

Websites are static, contain basic information, and don’t allow for reader engagement. A website is limited in its ability to improve your SEO.

Blogs are dynamic, provide your readers with an expanded view, and allow reader engagement in the form of comments. Since search engines love new content, blogs are the single best way for you to improve your SEO online.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Digital Rights Management (DRM) for Authors

Digital Rights Management (DRM) is a term you may come across when publishing an ebook. When you apply DRM to a file, you protect it from Internet piracy.

Digital Rights Management (DRM)

Digital Rights Management (DRM)

I’m a strong proponent of applying DRM to all the books you publish online. I urge you to avoid the websites that publish PDF files alone. This is because PDF files are far too easy to duplicate and share. Pretty much anyone can download and attach your PDF file to an email and send it to another person. You can imagine how quickly a file can spread that way.

Digital Rights Management (DRM) of MOBI Ebooks

Amazon (Kindle) uses a file format known as MOBI to publish ebooks online. This is a much safer format to publish your ebook in. It can only be read on certain devices (e.g., Kindle readers). As shown in the image above, you can choose whether to apply DRM to your Kindle MOBI file. Doing so provides an extra layer of protection by preventing others from copying and pasting the text from your file. Instead, it becomes a read-only document on the Kindle reader.

Digital Rights Management (DRM)

Digital Rights Management (DRM)

Digital Rights Management (DRM) of EPUB Ebooks

Kobo, and most other ebook publishers, use a more common file format known as EPUB. Again, Kobo gives you a choice as to whether or not you apply DRM to each ebook you upload to their website. It’s the same deal as it is with Amazon’s Kindle. Doing so provides you with an extra layer of protection against the Internet pirates.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Robert Kiyosaki: The Definition of an Asset

Robert Kiyosaki

Robert Kiyosaki

Robert Kiyosaki is an American businessman and author of a popular personal finance book titled Rich Dad Poor Dad. He states that a financial asset “can be anything as long as it has value, produces income or appreciates, and has a ready market. Assets put money IN your pocket.”

One of the most controversial statements Robert has made about assets is that your house is not an asset. At least, it’s not your asset. As long as you’re paying a mortgage on it, it is a liability for you. And it is an asset for the bank.

In fact, as long as you’re paying anything for it (e.g., maintenance and repair fees, property taxes) without earning enough income from it to more than cover these expenses (e.g., rental income), it is still a liability. It’s only once that property becomes 100% mortgage free, and is generating consistent cash flow for you, that it becomes your asset.

Digital Books are Assets. Physical Books are Liabilities.

Robert Kiyosaki’s definition of an asset resembles the concept of digital books very well. To clarify, when I refer to “digital books,” I’m not only talking about ebooks. I’m also talking about print-on-demand paperbacks and hardcovers.

There is obviously a higher upfront cost involved in producing a paperback or hardcover book than an ebook. The process not only requires professional editing and proofreading. A skilled graphic designer is also necessary to help you properly format both the interior and cover files to match a printer’s specifications.

But the real cost of paperbacks and hardcovers comes from over-printing books that will never sell. Traditional publishers do this all the time—not just indie authors. They print thousands of copies that lay dormant in warehouses. Even if books are ordered by bookstores, they must pay to ship those books out. Then they must pay to ship back from 20 to 50 percent of unsold books that are returned by bookstores. This all cuts into profits. It’s a vicious cycle.

Why Print-on-Demand (POD) is Better

With the invention of print-on-demand (POD) technology, today’s publishers/authors no longer have to print and store physical books in order to sell physical books. All you have to do is supply the digital files for your book’s cover and interior to the e-commerce site of your choice because most of these online retailers utilize POD technology to sell books rather than stocking those books in warehouses. Then, whenever they receive an order for that book, they simply print, bind, and ship the exact quantity ordered (whether it is one book or ten) all at the same time.

Most of the e-commerce sites take digital files in the form of print-ready .PDF files and simply store them on their servers. But I want to caution you about selling those .PDF files as ebooks. They are far too easy to copy and share with others (unless they are .DRM files … but that’s a whole different post). Instead, it’s pretty easy to have those .PDF files converted into either an .ePUB or a .MOBI and sell them through the proper channels.

As for Ebooks…

Ebooks, in particular, can be highly profitable digital assets. Think about it from a strictly business perspective for a moment. You’ll quickly see that an ebook is a portable business card that can be delivered instantaneously, anywhere in the world, for free or for sale, via email, blog, website, or ecommerce site.

An ebook can be read in the comfort of one’s home or office, during a commute by train or airplane, or even when standing and waiting in line. Ebooks are easily-searchable documents that you can hyperlink to other relevant information sources. Ebooks are updateable which is especially helpful to those who wish to keep their information relevant and stay on top of the dynamic Internet.

With a digital asset like an ebook, you don’t have to pay storage or maintenance fees of any kind. Best of all, there are hundreds of thousands of affiliate marketers out there who are more than happy to help others promote and sell their digital assets all over the world. Pretty much every major ecommerce site has its own affiliate program now, and this is like having a massive sales team at your disposal without having to pay anyone an upfront salary.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Home Business Ideas: Expand Your Sales Online

Whether your home business is a sideline gig or your full-time profession, here’s a great way to expand your sales online. This plan can work for various home business ideas.

Home Business Ideas

Home Business Ideas

What do every single one of these home businesses have in common? They can be promoted online using writing. Effective online writing. And I’m not only referring to the obvious copywriters and ebook authors mentioned in the above-linked Small Business Trends article. Party planners understand the event planning business, and daycare providers understand the needs of parents and their children. Party clowns know entertainment and what it takes to make people laugh. Dog groomers can help you understand the various aspects of pet care. All these people can write educational blog entries and ebooks to help their clients. In fact, they can use these online tools to reach even more clients outside their physical trading areas.

Home Business Ideas that Help Adult Learners

You may be thinking, “I’m no writer!” Or you may feel overwhelmed with the idea of trying to write a full-length non-fiction ebook about your business. Well, I have some good news for you. You don’t have to be a writer, yourself, and effective non-fiction ebooks come in all different sizes and prices.

Children aren’t the only ones who can enjoy a picture book. Picture books containing “How To” illustrations or graphics throughout (e.g., exercise routines, hair styling techniques, before and after automotive repair examples, et cetera) can be very helpful to adult learners. And books like these can be created quickly. Totally doable, especially when it’s your passion!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Online Business Ideas to Reach More People

Whatever industry you currently work in—catering, health and fitness, interior decorating, hairdressing, automotive repair, ESL, et cetera—these online business ideas can help you reach more people. And you don’t even have to be a writer!

Online Business Ideas

Online Business Ideas

An effective online business allows you to “clone yourself” so you can reach more people outside your current physical trading area. One of today’s most effective ways of doing that is by publishing and selling your own industry-related “How To” ebooks.

Not a writer? No problem. You can hire a ghostwriter to do the writing for you. As a matter of fact, ghostwriters are hired by business professionals all the time. They are used to produce books and other marketing materials for these people.

Sell Those Ebooks Using Affiliate Marketing

Once you’ve published a few “How To” ebooks, you may want some help selling them. This is when affiliate marketers will come in handy. Popular ecommerce sites like Amazon have effective systems already in place. This means you don’t have to track or pay for anything at all. These transactions are between the affiliate and the online merchant they registered with. At the end of the day, you’ll still get paid whatever royalty percentage you would normally be paid for the sale of your ebooks, and the affiliate commissions will be taken care of for you in the background. It’s a win-win-win scenario for you, the affiliate marketer, and the ecommerce site.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.



Writer’s Block: What Causes It and How to Overcome It

Writer’s block definition from Dictionary.coma usually temporary condition in which a writer finds it impossible to proceed with the writing of a novel, play, or other work. What causes this temporary condition? And how do you overcome it more quickly so you can get on with the business of writing?

Writer's Block

Writer’s Block

I believe there are three root causes to writer’s block: fear, perfectionism, and exhaustion. And I offer the following remedies to help you overcome each one more quickly.

Writer’s Block Cause #1: Fear

To overcome your fear, you must first acknowledge it: Don’t Call Procrastination Laziness. Call it Fear. What is the root cause behind your procrastination? It’s usually a fear of rejection or criticism in some form, as discussed in the above-linked blog post. Put your fears down on paper. Articulate them to yourself in writing. Read them out loud to yourself. When you do this, you’ll begin to see just how irrational many of your fears really are. That should help you get back to work.

Writer’s Block Cause #2: Perfectionism

Are you someone who finds yourself obsessing over every last little detail, editing the same line over and over again rather than writing a new one? This is another form of procrastination that can slow your writing progress down.

“If I waited for perfection, I would never write a word.”
~Margaret Atwood

The best way to overcome perfectionism is to stop overanalyzing everything. Stop nit-picking and editing yourself along the way. Not long ago, I wrote a blog post titled 7 Tips to Help You Write a Book FAST! These same tips can not only help you write more quickly; they can also help you overcome writer’s block in the first place.

Writer’s Block Cause #3: Exhaustion

Are you taking good physical care of yourself, eating healthy, and exercising regularly? Are you getting enough sleep? If not, you may find yourself both physically and mentally exhausted. You’ll most likely experience writer’s block ahead of other writers who are minding their mental and physical health in all these ways. Want some great tips on how to prevent exhaustion? Here they are: How to Stop Feeling Tired All the Time.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2018 Polished Publishing Group (PPG). All rights reserved.