Tag Archives: Kobo

Your Ebook is an Asset … if You Own the Copyright

NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral for FREE! Download it today!

According to renowned American businessman and investor, Robert Kiyosaki, an “Asset can be anything as long as it has value, produces income or appreciates, and has a ready market. Assets put money IN your pocket.” Before Kiyosaki’s popular Rich Dad Poor Dad book was published, many of us viewed our homes as our own assets. But we now realize that, so long as we’re paying a mortgage on it, our home is actually the bank’s asset. It is producing a regular source of cash flow for the bank, but not for us.

This same concept applies when it comes to your book—depending on the format of book you choose to produce and which publishing model you choose to publish it through. I used to believe that all books were assets for their respective copyright owners, but I’ve since changed my tune. Digital ebooks and audiobooks have the potential to be lucrative assets, as do print-on-demand (POD) paperbacks and hardcovers. Mass-printed paperbacks and hardcovers, on the other hand, are straight-up liabilities due to the outdated economic practices still employed by the traditional players in our book supply chain. This long-established system repeatedly bleeds money from the pockets of publishers and authors alike which is why so many are now choosing to publish their titles in ebook format alone. It just makes better fiscal sense, as we’ll discuss in this mini ebook.

Ebooks, in particular, can be highly profitable digital assets for both fiction and non-fiction authors, online marketers, and business professionals in general. Think about it from a strictly business perspective for a moment; you’ll quickly see that an ebook is a portable business card that can be delivered instantaneously, anywhere in the world, for free or for sale, via email, blog, website, or ecommerce site. An ebook can be read in the comfort of one’s home or office, during a commute by train or airplane, or even when standing and waiting in line. Ebooks are easily searchable documents that can be hyperlinked to other relevant information sources (e.g., company webpages, blogs), providing even more value to the reader. Ebooks are updateable which is especially helpful to those who wish to keep their information relevant and stay on top of the dynamic Internet. With a digital asset like an ebook, you don’t have to pay storage or maintenance fees of any kind. Best of all, there are hundreds of thousands of affiliate marketers out there who are more than happy to help others promote and sell their digital assets all over the world. Pretty much every major ecommerce site has its own affiliate program now, and this is like having a massive sales team at your disposal without having to pay anyone an upfront salary.

Still not convinced that an ebook is an asset? Well, there is a form of online book sales and marketing known as “rapid release” publishing that many of today’s most successful independent authors are using to sell literally thousands of ebooks every year. Ask them and they’ll assure you an ebook is indeed an asset, and a highly fruitful asset at that.

Why Traditional Bookstores Won’t Carry Your Book on Their Shelves … and Why That’s Okay

NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral for FREE! Download it today!

Many of today’s indie authors are content with self-publishing ebooks alone on Kobo and Amazon’s Kindle. Others who wish to offer a paperback version for your readers may be satisfied with simply converting those ebooks into print-on-demand (POD) paperbacks for sale through Amazon.

But many indie authors dream of seeing your books on the shelves of the traditional “bricks and mortar” bookstores, and you may wonder why these bookstores won’t carry your self-published titles. The real reason may surprise you, and it may also make you decide that it’s okay to stick with ebook and POD selling online. Times are changing, after all.

But times are changing a little more slowly in the world of traditional bookstores. Many of the long-established players in the book supply chain—trade publishers, distributors, and booksellers in particular—still follow the same archaic European business practices that were implemented in America in the 1930s as a way to stimulate bookstore sales during the great depression. These policies are unique to “bricks and mortar” booksellers; and it is these policies, more than any other factor, that shape which titles they will stock on their shelves.

BOOKSTORES ARE FANTASTIC VENUES FOR ONE-DAY CONSIGNMENT AUTHOR SIGNINGS

Not only is it possible to move a surprising number of books during a bookstore signing (if planned properly ahead of time); it is also a great way for fledgling indie authors to get used to being “on display” in public. There isn’t the same pressure to perform and entertain as there is at an evening book launch and reading event. Bookstores offer a much more comfortable arena for indie authors to learn how to talk about and sell your books to others. So, please know that I’m a strong advocate of bookstores in general—of celebrating new books in person through bookstore signings. There’s no more special place in the world to launch a new title, in my opinion.

And here’s the great news! Most—if not all—traditional bookstores will support indie author signings on a one-day (e.g., three hours in the afternoon) consignment basis even if they won’t carry your self-published books on their shelves for general browsing. For three solid hours you’ll get your own table, and you and your book will get to be front and center in the bookstore. That’s a very good thing, believe me. It’s much better than being tucked away on a shelf somewhere out of sight.

A NEW RELATIONSHIP WITH BOOKSTORES

There is a form of online book sales and marketing that many of today’s most successful indie authors are using to sell literally thousands of books every year—quantities that are unheard-of and unimaginable for most trade-published authors whose books are displayed on “bricks and mortar” bookstore shelves. Authors, can you imagine how much more profit you would earn if you learned these tried and true strategies for success? Publishers, can you imagine how much more profit you would earn if your authors were out there actively selling their own books alongside your in-house publicity, sales, and marketing efforts? Bookstores, can you imagine how much more profit you would earn if you were using your co-op advertising dollars to support in-store book signings and online book launches for the authors who are willing to bring their traffic straight to your physical stores and websites? There is a way for authors, publishers, and booksellers to all work together for our mutual benefit, and I believe it is the wave of the future in this industry.

How to Price an Ebook: A Guide for Independent Authors

NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral for FREE! Download it today!

As an independent author (a.k.a. “indie author”), you must oversee all aspects of your own book business from the project management aspect of things (e.g., writing, editing, designing, proofreading, indexing, publishing) to the financial end of things. If you’re feeling stumped when it comes to setting your manufacturer’s suggested retail price (MSRP), you’re not alone. Many indie authors are in the same boat. I wrote this mini ebook for all of you, and I’m giving it away free of charge along with an earlier mini ebook I wrote titled An Independent Author’s Checklist: What You Need to Have Ready for Ghostwriters, Editors, and Graphic Designers. I hope you find both these resources to be informative and helpful supplements to my other full-length ebooks and paperbacks.

This is an important ebook for indie authors to read. I’ve written several articles and blog posts about how to price an ebook in the past, but I’ve never been this strategic with regard to tailoring one’s prices for both Western and Eastern world markets. In retrospect, up until 2016, I had a pretty narrow view of how to price ebooks outside of North America and Europe. What changed for me in 2016? Quite simply, I became a little more “worldly” when I travelled to Asia for a working holiday. What I learned during my six-month trip will no doubt help many indie authors like you with the pricing aspect of a book business.

I’m still a strong proponent of value-based marketing. As I’ve stated many times in the past, most indie authors are already pretty comfortable with price-based marketing (e.g., offering really low prices to try to undercut one’s competition). At the end of the day, anyone can sell based on price. Right? But here’s the biggest problem with that plan: if a low price is the only thing you’ve got, and then another indie author with a similar ebook comes in at a lower price than you can match, you’re done. You’re finished. You’ve got nowhere else to go. But if you can learn how to sell based on value, right from the start, then you’ll always be able to justify your price where it is, no matter what other indie authors are doing. You can even increase that price, down the road, by adding more value to your overall offering. Value-based selling is such an important skill for all indie authors to learn, no matter where you live in the world.

That said, my trip to the “Eastern World” opened up my eyes to all the different markets today’s indie authors can sell into. What might be considered a discount rate in one region of the world is actually considered a value-based rate in another. So, as I discuss in more detail throughout this mini ebook, it’s important for indie authors to be strategic in the way you’re pricing each and every one of your ebooks. Your ability to understand each individual market and adjust your prices accordingly will make all the difference to your sales success around the world. Good luck!

How to Build a Loyal Readership So Your Self-Published Books Get Picked Up by Literary Agents and Trade Publishers

Now available through AMAZON, KOBO, and E-SENTRAL!

There is a form of online book sales and marketing known as “rapid release” publishing that many of today’s most successful independent authors (a.k.a. indie authors) are using to sell thousands of books every year. Some of these authors are earning six-figure incomes from their ever-growing online platforms. What is a “platform” you’re asking? It is a loyal readership. And that’s what the Big Five—Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster—trade publishers are looking for when scouting new book projects. They’ll sign the unknown indie authors with built-in audiences that can guarantee them sales before they’ll re-sign a known trade-published author with limited traction. That’s the reality of this business.

INDIE AUTHORS CAN BE SUCCESSFUL WITH FICTION AND NON-FICTION

Throughout 2017, my primary focus was finding and sharing indie author success stories with my subscribers on the PPG Publisher’s Blog. I’ve included many of those stories in this book, too. Interestingly enough, some of those original posts led to cautionary comments from other “author marketing consultants” who suggested that this type of online marketing technique can only work for indie authors who write fiction. They seemed to suggest that it’s somehow simpler to sell multiple fictional books than it is to sell multiple non-fiction books—that it’s easier to build up one’s readership based on entertainment genres rather than self-help/educational genres.

Something deep inside me disagreed with their logic. Something in my heart said it would be just as easy, if not easier, for indie authors to successfully utilize “rapid release” publishing for non-fiction books as it would be for fiction. I went in search of proof and found it once again. (You get what you focus on in this world!)

In my research, I’ve found that non-fiction indie authors are among the perfect candidates for this form of self-publishing. Why? Because of your diverse demographics (e.g., seniors, adults, teenagers, children, males, females, et cetera) and the varied subject matter you can cover within your respective industries (e.g., hairdressers can write about long hair, short styles, curls, braids, updos, colours, et cetera; automotive service technicians can cover vehicle maintenance and repair for all kinds of different makes and models, various automotive parts and how they work, et cetera). When it comes to topic matter, the sky is the limit for most non-fiction indie authors; and “rapid release” publishing provides an opportunity for you to expand your business to genuinely help more people—the do-it-yourselfers—without over-extending your current workload. Think of this as a unique way to clone yourself.

MODERN BOOK SALES AND MARKETING FOR INDIE AUTHORS

Selling physical books in an offline marketplace is different from selling digital books in an online marketplace. In the traditional offline world, indie authors must appeal to people such as booksellers, reviewers, and publicists to help you sell more books; but, in the online world, you’re working with intangible algorithms and computerized search engine optimization (SEO) processes to increase your exposure. This is a blessing, as you’ll clearly see once you read this book. This is a new and highly effective way for indie authors to reach literary agents and trade publishers. Or who knows? You may decide to remain independent once you see the kind of success that is truly possible for you.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

An Independent Author’s Checklist: What You Need to Have Ready for Ghostwriters, Editors, and Graphic Designers

NOW AVAILABLE through Amazon’s Kindle, Kobo, and E-Sentral for FREE! Download it today!

As an independent author (a.k.a. “indie author”), you are the project manager of your own book’s production from start to finish, from conception straight through to publication. This may include hiring a freelance ghostwriter (if you choose not to write your book yourself), an experienced editor, and even a professional graphic designer for best results. It all depends on the type of book an indie author wishes to produce.

For example, there are different components involved with designing a paperback book than an ebook of any kind; and there are even more components to consider if that indie author wishes to publish and print a hardcover book. An Independent Author’s Checklist includes an important list of questions indie authors will want to answer for a graphic designer, ahead of time, to ensure the book is completed properly and professionally the first time around. This type of preparation can save time and money for both project stakeholders because it can prevent complete do-overs in cases where the designer was unclear about the indie author’s original vision.

Communication is so important throughout this process—not only with your graphic designer. An indie author will also want to have certain things prepared ahead of time, in certain ways, for both the ghostwriter (if applicable) and the editor. As such, it’s often helpful to have a checklist at your disposal that makes this entire process run as smoothly as possible—particularly for the indie authors who are new to the whole publishing business. That’s why I created An Independent Author’s Checklist and decided to publish it online for indie authors everywhere. I want you all to have as much helpful information as possible at your fingertips, so you all have a positive publishing experience coupled with the best possible chances of success. That is my wish for you.

An Independent Author’s Checklist includes helpful information for indie authors regarding effectively communicating your book’s vision to a ghostwriter. Although some indie authors are both qualified and have the time to write their own books, you might choose to hire someone else to help you create that compelling narrative. Both are acceptable ways to produce a book. That said, when hiring a ghostwriter to help pen your book, it is important for indie authors to remember that ghostwriting is an ongoing, collaborative process (much like the entire publishing process). To make things run smoother, you should be prepared ahead of time.

An Independent Author’s Checklist also includes important guidance for indie authors regarding how to submit one’s manuscript to an editor so that it contains all the information you want edited. For example, some indie authors will only have the main body of their book interiors professionally edited. In that case, often any front matter, back matter, and back cover copy that is added after the fact is riddled with all kinds of spelling errors and typos, diminishing the professional quality of the book. But for indie authors like you who follow the guidelines in this checklist, you’ll avoid these issues and end up with the best possible result.

KOBO eBooks: Great For Value-Based Selling and Price-Based Selling

Available around the world through KOBO

Available for sale all around the world through KOBO

There are several ebook file formats to choose from; and there are even more software programs and hardware devices designed to download and view them. To keep things simple, PPG automatically produces an Adobe PDF/DRM ebook of all our authors’ paperback/hardcover books and makes it available for sale online through ecommerce sites such as KoboBooks.com and eBookMall.com, to name only two. (DRM stands for Digital Rights Management, which protects the copyright of the PDF ebook by preventing people from copying, printing, emailing, or sharing it with others free of charge.) The benefit of this ebook format is that we automatically produce it free of charge for the authors who publish paperbacks/hardcovers through us, and it is available for sale all around the world. The one notable limitation of this ebook format is that it isn’t available for download on ereader devices themselves. Your customers can only purchase it through websites for download on computer desktops.

For our authors who want their ebooks available in even more online markets and, more importantly, want them to be downloadable on ereaders and various other devices, our ebook file conversion service can convert their Adobe PDF/DRM ebook files into any number of different file formats: http://shop.polishedpublishinggroup.com/eBook-File-Conversions_c29.htm. I personally recommend the .EPUB format, in particular, for a couple of reasons:

  1. The KOBO-friendly .EPUB ebook is available for worldwide distribution on eReaders, Tablets, IOS, Android, Blackberry, Desktop, and Windows.
  2. Publishing an ebook through KOBO gives you 100% flexibility and personal choice regarding how you will set your own retail price (as opposed to publishing on Kindle which pretty much forces you to price your book at a ridiculously low price). If you are marketing your book using price-based marketing, you may consider Kindle; but, with KOBO you get to choose. You can market your book using value-based selling or price-based selling. It’s entirely your choice as the copyright owner of your book—as it should be!

In order to take advantage of PPG’s ebook file conversion services, simply click on this link http://shop.polishedpublishinggroup.com/eBook-File-Conversions_c29.htm to place your order and then send us a copy of the eBook .PDF file we produced for you. The turn-around time to complete this conversion is usually only around two weeks, and then we’ll place it online for you. Fast and easy!

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.