Tag Archives: email marketing

WEEK SIX: LAUNCH YOUR BOOK | Pre-order the Fourth Installment Today!

WEEK SIX: LAUNCH YOUR BOOK | PUBLICATION DATE NOVEMBER 28, 2017

BOOK PUBLISHING SHORTCUTS FOR ONLINE MARKETERS
Six Weeks to Creating a Book Series that Earns Passive Income from Several Sources

Week One: Outline Your Book
Weeks Two to Four: Write Your Book
Week Five: Refine Your Book
Week Six: Launch Your Book

“Lather, Rinse, Repeat!”

Now online marketers can learn the method today’s most successful authors are using to sell THOUSANDS of books online per year!

* * *

More and more, I come across people who want to publish a book for all kinds of different reasons—to promote a business, fulfill a lifelong dream, commemorate a special occasion, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment. These are the people (e.g., the online marketers) who would rather utilize algorithms to grow their readership than spend any amount of money on traditional forms of book promotion. These authors also want full control over their own creative processes and release dates, and they’re fine with selling their books online only. A perfect example of this type of author is today’s email marketer who is producing an “information product” (their lingo for “ebook”) as part of an ongoing email marketing campaign.

Today’s most successful online marketers know that ebooks, emailing marketing, and affiliate marketing are just as legitimate sources of passive income as real estate investment trusts and high dividend stocks are. They also know that the best way to grow one’s readership (e.g., subscribers list, followers, online fan base of any kind) is to provide genuine and consistent value that is highly useful to those readers.

Ebooks are probably one of the most effective tools in an online marketer’s arsenal. An ebook is a portable business card that can be delivered instantaneously, anywhere in the world, for free or for sale, via email, blog, website, or ecommerce site. An ebook can be read in the comfort of one’s home or office, during a commute by train or by plane, or even when standing and waiting in line. Ebooks are easily searchable documents that can be hyperlinked to an online marketer’s blog or other important information sources, providing even further value to readers. Ebooks are quite easily updateable which is especially helpful to online marketers who wish to keep their information relevant and stay on top of the dynamic Internet. Best of all, there are hundreds of thousands of affiliate marketers out there who are more than happy to help online marketers promote and sell their ebooks all over the world. It’s like having a massive sales team without having to pay them an upfront salary!

Many online marketers are now turning their previously-written blog posts into ebooks rather than starting from scratch to write a whole new document. It’s a great way to produce and share an ebook quickly which is what this series is all about: “rapid release” publishing. This “rapid release” publishing technique is used by many of today’s most successful online authors to grow their respective readerships quickly. It has produced seven-figure incomes for some and six-figure incomes for many others. Done right, it can work for online marketers, too.

 

WEEK FIVE: REFINE YOUR BOOK | Pre-order the Third Installment Today!

WEEK FIVE: REFINE YOUR BOOK | PUBLICATION DATE OCTOBER 24, 2017

BOOK PUBLISHING SHORTCUTS FOR ONLINE MARKETERS
Six Weeks to Creating a Book Series that Earns Passive Income from Several Sources

Week One: Outline Your Book
Weeks Two to Four: Write Your Book
Week Five: Refine Your Book
Week Six: Launch Your Book

“Lather, Rinse, Repeat!”

Now online marketers can learn the method today’s most successful authors are using to sell THOUSANDS of books online per year!

* * *

More and more, I come across people who want to publish a book for all kinds of different reasons—to promote a business, fulfill a lifelong dream, commemorate a special occasion, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment. These are the people (e.g., the online marketers) who would rather utilize algorithms to grow their readership than spend any amount of money on traditional forms of book promotion. These authors also want full control over their own creative processes and release dates, and they’re fine with selling their books online only. A perfect example of this type of author is today’s email marketer who is producing an “information product” (their lingo for “ebook”) as part of an ongoing email marketing campaign.

Today’s most successful online marketers know that ebooks, emailing marketing, and affiliate marketing are just as legitimate sources of passive income as real estate investment trusts and high dividend stocks are. They also know that the best way to grow one’s readership (e.g., subscribers list, followers, online fan base of any kind) is to provide genuine and consistent value that is highly useful to those readers.

Ebooks are probably one of the most effective tools in an online marketer’s arsenal. An ebook is a portable business card that can be delivered instantaneously, anywhere in the world, for free or for sale, via email, blog, website, or ecommerce site. An ebook can be read in the comfort of one’s home or office, during a commute by train or by plane, or even when standing and waiting in line. Ebooks are easily searchable documents that can be hyperlinked to an online marketer’s blog or other important information sources, providing even further value to readers. Ebooks are quite easily updateable which is especially helpful to online marketers who wish to keep their information relevant and stay on top of the dynamic Internet. Best of all, there are hundreds of thousands of affiliate marketers out there who are more than happy to help online marketers promote and sell their ebooks all over the world. It’s like having a massive sales team without having to pay them an upfront salary!

Many online marketers are now turning their previously-written blog posts into ebooks rather than starting from scratch to write a whole new document. It’s a great way to produce and share an ebook quickly which is what this series is all about: “rapid release” publishing. This “rapid release” publishing technique is used by many of today’s most successful online authors to grow their respective readerships quickly. It has produced seven-figure incomes for some and six-figure incomes for many others. Done right, it can work for online marketers, too.

 

WEEKS TWO TO FOUR: WRITE YOUR BOOK | Pre-order the Second Installment Today!

WEEKS TWO TO FOUR: WRITE YOUR BOOK | PUBLICATION DATE SEPTEMBER 12, 2017

BOOK PUBLISHING SHORTCUTS FOR ONLINE MARKETERS
Six Weeks to Creating a Book Series that Earns Passive Income from Several Sources

Week One: Outline Your Book
Weeks Two to Four: Write Your Book
Week Five: Refine Your Book
Week Six: Launch Your Book

“Lather, Rinse, Repeat!”

Now online marketers can learn the method today’s most successful authors are using to sell THOUSANDS of books online per year!

* * *

More and more, I come across people who want to publish a book for all kinds of different reasons—to promote a business, fulfill a lifelong dream, commemorate a special occasion, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment. These are the people (e.g., the online marketers) who would rather utilize algorithms to grow their readership than spend any amount of money on traditional forms of book promotion. These authors also want full control over their own creative processes and release dates, and they’re fine with selling their books online only. A perfect example of this type of author is today’s email marketer who is producing an “information product” (their lingo for “ebook”) as part of an ongoing email marketing campaign.

Today’s most successful online marketers know that ebooks, emailing marketing, and affiliate marketing are just as legitimate sources of passive income as real estate investment trusts and high dividend stocks are. They also know that the best way to grow one’s readership (e.g., subscribers list, followers, online fan base of any kind) is to provide genuine and consistent value that is highly useful to those readers.

Ebooks are probably one of the most effective tools in an online marketer’s arsenal. An ebook is a portable business card that can be delivered instantaneously, anywhere in the world, for free or for sale, via email, blog, website, or ecommerce site. An ebook can be read in the comfort of one’s home or office, during a commute by train or by plane, or even when standing and waiting in line. Ebooks are easily searchable documents that can be hyperlinked to an online marketer’s blog or other important information sources, providing even further value to readers. Ebooks are quite easily updateable which is especially helpful to online marketers who wish to keep their information relevant and stay on top of the dynamic Internet. Best of all, there are hundreds of thousands of affiliate marketers out there who are more than happy to help online marketers promote and sell their ebooks all over the world. It’s like having a massive sales team without having to pay them an upfront salary!

Many online marketers are now turning their previously-written blog posts into ebooks rather than starting from scratch to write a whole new document. It’s a great way to produce and share an ebook quickly which is what this series is all about: “rapid release” publishing. This “rapid release” publishing technique is used by many of today’s most successful online authors to grow their respective readerships quickly. It has produced seven-figure incomes for some and six-figure incomes for many others. Done right, it can work for online marketers, too.

 

WEEK ONE: OUTLINE YOUR BOOK | Pre-order the First Installment Today!

WEEK ONE: OUTLINE YOUR BOOK | PUBLICATION DATE AUGUST 1, 2017

BOOK PUBLISHING SHORTCUTS FOR ONLINE MARKETERS
Six Weeks to Creating a Book Series that Earns Passive Income from Several Sources

Week One: Outline Your Book
Weeks Two to Four: Write Your Book
Week Five: Refine Your Book
Week Six: Launch Your Book

“Lather, Rinse, Repeat!”

Now online marketers can learn the method today’s most successful authors are using to sell THOUSANDS of books online per year!

* * *

More and more, I come across people who want to publish a book for all kinds of different reasons—to promote a business, fulfill a lifelong dream, commemorate a special occasion, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment. These are the people (e.g., the online marketers) who would rather utilize algorithms to grow their readership than spend any amount of money on traditional forms of book promotion. These authors also want full control over their own creative processes and release dates, and they’re fine with selling their books online only. A perfect example of this type of author is today’s email marketer who is producing an “information product” (their lingo for “ebook”) as part of an ongoing email marketing campaign.

Today’s most successful online marketers know that ebooks, emailing marketing, and affiliate marketing are just as legitimate sources of passive income as real estate investment trusts and high dividend stocks are. They also know that the best way to grow one’s readership (e.g., subscribers list, followers, online fan base of any kind) is to provide genuine and consistent value that is highly useful to those readers.

Ebooks are probably one of the most effective tools in an online marketer’s arsenal. An ebook is a portable business card that can be delivered instantaneously, anywhere in the world, for free or for sale, via email, blog, website, or ecommerce site. An ebook can be read in the comfort of one’s home or office, during a commute by train or by plane, or even when standing and waiting in line. Ebooks are easily searchable documents that can be hyperlinked to an online marketer’s blog or other important information sources, providing even further value to readers. Ebooks are quite easily updateable which is especially helpful to online marketers who wish to keep their information relevant and stay on top of the dynamic Internet. Best of all, there are hundreds of thousands of affiliate marketers out there who are more than happy to help online marketers promote and sell their ebooks all over the world. It’s like having a massive sales team without having to pay them an upfront salary!

Many online marketers are now turning their previously-written blog posts into ebooks rather than starting from scratch to write a whole new document. It’s a great way to produce and share an ebook quickly which is what this series is all about: “rapid release” publishing. This “rapid release” publishing technique is used by many of today’s most successful online authors to grow their respective readerships quickly. It has produced seven-figure incomes for some and six-figure incomes for many others. Done right, it can work for online marketers, too.

 

New Book Series Coming Soon! Book Publishing Shortcuts for Online Marketers

BOOK PUBLISHING SHORTCUTS FOR ONLINE MARKETERS
Six Weeks to Creating a Book Series that Earns Passive Income from Several Sources

Week One: Outline Your Book
Weeks Two to Four: Write Your Book
Week Five: Refine Your Book
Week Six: Launch Your Book

“Lather, Rinse, Repeat!”

Now online marketers can learn the method today’s most successful authors are using to sell THOUSANDS of books online per year!

* * *

More and more, I come across people who want to publish a book for all kinds of different reasons—to promote a business, fulfill a lifelong dream, commemorate a special occasion, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment. These are the people (e.g., the online marketers) who would rather utilize algorithms to grow their readership than spend any amount of money on traditional forms of book promotion. These authors also want full control over their own creative processes and release dates, and they’re fine with selling their books online only. A perfect example of this type of author is today’s email marketer who is producing an “information product” (their lingo for “ebook”) as part of an ongoing email marketing campaign.

Today’s most successful online marketers know that ebooks, emailing marketing, and affiliate marketing are just as legitimate sources of passive income as real estate investment trusts and high dividend stocks are. They also know that the best way to grow one’s readership (e.g., subscribers list, followers, online fan base of any kind) is to provide genuine and consistent value that is highly useful to those readers.

Ebooks are probably one of the most effective tools in an online marketer’s arsenal. An ebook is a portable business card that can be delivered instantaneously, anywhere in the world, for free or for sale, via email, blog, website, or ecommerce site. An ebook can be read in the comfort of one’s home or office, during a commute by train or by plane, or even when standing and waiting in line. Ebooks are easily searchable documents that can be hyperlinked to an online marketer’s blog or other important information sources, providing even further value to readers. Ebooks are quite easily updateable which is especially helpful to online marketers who wish to keep their information relevant and stay on top of the dynamic Internet. Best of all, there are hundreds of thousands of affiliate marketers out there who are more than happy to help online marketers promote and sell their ebooks all over the world. It’s like having a massive sales team without having to pay them an upfront salary!

Many online marketers are now turning their previously-written blog posts into ebooks rather than starting from scratch to write a whole new document. It’s a great way to produce and share an ebook quickly which is what this series is all about: “rapid release” publishing. This “rapid release” publishing technique is used by many of today’s most successful online authors to grow their respective readerships quickly. It has produced seven-figure incomes for some and six-figure incomes for many others. Done right, it can work for online marketers, too.

 

Steve Scott’s Six-Figure Success with Non-Fiction Books

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

I love author success stories! And the minute I decided to focus on finding success stories to share with you on this blog was the minute I started finding more and more of them for you.

Several recent posts on this blog have focused on authors who have seen massive success selling fictional novels and children’s books such as Amanda Hocking, Mark DawsonLiz SchulteTimothy Ellis, and Sheri Fink. Interestingly, posts such as these led to comments such as this one: “An important difference in Fiction Writing as opposed to non-fiction — Readers buy for entertainment, not to solve a problem, so you can successfully sell multiple products to the same reader pool.” This comment seems to suggest that it’s somehow easier to sell multiple fictional products to a single readership than it is to sell multiple non-fiction books—that it’s easier to build up one’s readership based on entertainment genres rather than self-help/problem-solving genres. I’ve also since received a similar comment from another local “author marketing consultant” that echos this person’s presumption: “…our particular audience is business (in many ways a tougher market than fiction) and business types rarely write more than one book. … Writing a book and getting it published are the easier parts. Making enough money to live on or even to cover the time invested in the writing of the book, let alone make a significant profit on book sales is extremely difficult.

Of course, you know me by now. You know what I had to do next, don’t you? I had to go in search of a non-fiction success story to prove that it is, indeed, possible for non-fiction authors to enjoy the same success as the above-mentioned fictional authors, and I quickly found one such success story in Steve Scott. (You get what you focus on!)

HERE’S HOW TO DO IT STEP-BY-STEP!

I won’t cut and paste the entire post from The Creative Penn here. I’ll let you click on the link to visit their site and read it for yourself. But I will list a few of the commonalities that I see with all of the successful authors I’ve personally interviewed or read about or invited to guest post on this blog.

1. All of these authors are prolific writers. They’ve all written several books and are releasing them one after the other, strategically, in order to leverage the success of each previous book’s release-date traffic. In other words, the best advice an “author marketing consultant” can provide to one’s business clientele is, “Don’t just write one large book. Break it down into topics. Create a series and release several smaller books within this series one after the other within six to nine weeks of each other. This will get you more bang for your buck by keeping the momentum of your release date going.”
.

2. All of these authors build meaningful relationships with their readers. These authors stay in regular touch with their growing readership. They maintain regular communication with them by replying to each and every comment they receive from their fans. They build a more personal relationship with these people by doing so, which really cements their fans’ support. Some of these authors even use their top supporters as “focus groups” or “beta testers” by sending out manuscripts to them ahead of time to inquire whether or not they like the book’s content or have recommendations on how to improve it before it is officially released to the masses. In other words, they get additional free help with substantive editing from the people that matter the most—their buyers.

CLICK HERE TO BUY IT NOW!

3. All of these authors use email marketing and/or blogging to promote the release of new books. For authors, building an organic email marketing list or blog subscriber list is equivalent to building a near-guaranteed readership. This allows them to let their greatest supporters know when to expect the next book in a series which leads to more sales of all their books. And this increase in sales raises their online profile which, in turn, attracts more and more new traffic to both their back list and front list titles.

If it can work for one author, it can work for you. If it can work for fiction, it can work for non-fiction.

Yes, you have to work at it. Nobody said it was going to be a quick and easy fix. But I’ve said it before, and I’ll say it again: you get what you focus on. Focus on success.

* * *    * * *    * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

[Email Marketing] T-Shaped Marketing for Authors

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

In an earlier blog post, I discussed the concept of T-shaped marketing and how today’s authors are using it to sell more books online. To briefly recap, your deep knowledge/ability (the stem of the T) is the content you’ve written about in your book(s) whereas the flat, horizontal part at the top represents the various other creative and analytical skills you can learn to best utilize the Internet in selling your book(s). Email marketing is one of the skills you can learn and use as part of your T-shaped marketing plan.

Books are perfect for email marketing. They go hand in hand. Why? Because email marketing is all about sharing, promoting, and selling information … and a book is an information product.

Here is a fantastic resource regarding email marketing (e.g., finding your perfect niche, setting up your opt-in page, getting email addresses, auto-responders, campaigns, statistics, you name it): The Circle of Profit by Anik Singal. It is a free .PDF that you can download, and it contains all the information you will ever need regarding how to run a successful email marketing business. I’ve read it three times, myself. I get something new out of it every time. That’s how detailed it is.

CLICK HERE TO BUY IT NOW!

After reading this book, I adopted email marketing as part of my overall T-shaped marketing strategy. I think you should, too. And I’ll tell you why with this excerpt from Anik’s book:

Who do you trust more: a friend or a stranger? The answer is obvious: Your friend. And when your email list subscribers start seeing you more as a friend than some random person sending them emails, you’ll get the best response.

Email marketing allows you to reach people in a more direct and personal way than most other kinds of advertising and publicity can. This is your opportunity to really engage with your readers. Become their friend by letting them know a little more about you, the person, rather than just advertising your book(s) to them in an impersonal way. Spend some time getting to know them a little better, too, by replying to their emailed questions with thoughtful answers.

The readers who know and trust you will be your most responsive buyers each and every time you contact them to announce a new book. But this trust must be earned over time by providing quality, valuable content to your subscribers on a consistent basis so they stay engaged with you over the long term. Always remember there are no easy or quick fixes in the world of book sales and marketing.

* * *    * * *    * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Why Do We Use Social Media Marketing? What’s the Point?

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

As you know, I’m a strong proponent of social media marketing and am always telling my authors to use it in conjunction with blogging so they can sell more books. You may be asking yourself why. You may be one of the many people who ask, “How do you monetize it? How do you make money using social media marketing?” If you’re one of these people, then you need to read this blog entry because it will clarify a few things for you.

There are experts out there who will teach you specifically how to earn money using Twitter or YouTube or whatever other social media platform … and I share some of those with you in this email campaign. But I personally use these websites in a different context. I use them as advertising tools. I use them to drive more traffic to other e-commerce sites where I sell my books and various other services (e.g. personalized and customized sales coaching for authors).

I want to give you a couple of examples to help explain. Take a look at PPG’s Twitter page here. And take a look at my personal author Twitter page here. Every single day, one or two different tweets are sent out to our respective Twitter followers from these pages. Sometimes, events are being promoted. Other times, positive book reviews are being shared. We post our blog entries and links to the opt-in pages for our email campaigns here. And, occasionally, a link to where our books can be purchased online are being tweeted, too. It’s a mixture of everything, and it’s done on a daily basis.

CLICK HERE TO BUY THIS NOW!

Consistency is key. Regular advertising is all about creating top of mind awareness—staying in front of your prospective readers/customers so that, when they’re in the market to purchase what you’re selling, they’ll recall you (your book, your services) above all the rest.

We live in a wonderful world where we don’t have to pay thousands of dollars to achieve this anymore. Where we used to have to buy expensive newspaper, radio, or television ads to reach our target markets, we now have the Internet which allows us to reach an unlimited audience free of charge. All it takes is the time you have to build your subscribers, followers, likes, et cetera, on the various social media platforms.

Why do companies with prominent brands such as Coca Cola and Disney and Nike advertise regularly? Because it works! It allows them to stay top of mind for you—their prospective (possibly repeat) customer. And that’s what social media marketing can do for you and your book over time.

Go ahead and follow us on the two above-mentioned Twitter pages so you can watch how we do it. It may provide you with some inspiration for your own Twitter page.

* * *    * * *    * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.