Tag Archives: Amanda Hocking

Steve Scott’s Six-Figure Success with Non-Fiction Books

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

I love author success stories! And the minute I decided to focus on finding success stories to share with you on this blog was the minute I started finding more and more of them for you.

Several recent posts on this blog have focused on authors who have seen massive success selling fictional novels and children’s books such as Amanda Hocking, Mark DawsonLiz SchulteTimothy Ellis, and Sheri Fink. Interestingly, posts such as these led to comments such as this one: “An important difference in Fiction Writing as opposed to non-fiction — Readers buy for entertainment, not to solve a problem, so you can successfully sell multiple products to the same reader pool.” This comment seems to suggest that it’s somehow easier to sell multiple fictional products to a single readership than it is to sell multiple non-fiction books—that it’s easier to build up one’s readership based on entertainment genres rather than self-help/problem-solving genres. I’ve also since received a similar comment from another local “author marketing consultant” that echos this person’s presumption: “…our particular audience is business (in many ways a tougher market than fiction) and business types rarely write more than one book. … Writing a book and getting it published are the easier parts. Making enough money to live on or even to cover the time invested in the writing of the book, let alone make a significant profit on book sales is extremely difficult.

Of course, you know me by now. You know what I had to do next, don’t you? I had to go in search of a non-fiction success story to prove that it is, indeed, possible for non-fiction authors to enjoy the same success as the above-mentioned fictional authors, and I quickly found one such success story in Steve Scott. (You get what you focus on!)

HERE’S HOW TO DO IT STEP-BY-STEP!

I won’t cut and paste the entire post from The Creative Penn here. I’ll let you click on the link to visit their site and read it for yourself. But I will list a few of the commonalities that I see with all of the successful authors I’ve personally interviewed or read about or invited to guest post on this blog.

1. All of these authors are prolific writers. They’ve all written several books and are releasing them one after the other, strategically, in order to leverage the success of each previous book’s release-date traffic. In other words, the best advice an “author marketing consultant” can provide to one’s business clientele is, “Don’t just write one large book. Break it down into topics. Create a series and release several smaller books within this series one after the other within six to nine weeks of each other. This will get you more bang for your buck by keeping the momentum of your release date going.”
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2. All of these authors build meaningful relationships with their readers. These authors stay in regular touch with their growing readership. They maintain regular communication with them by replying to each and every comment they receive from their fans. They build a more personal relationship with these people by doing so, which really cements their fans’ support. Some of these authors even use their top supporters as “focus groups” or “beta testers” by sending out manuscripts to them ahead of time to inquire whether or not they like the book’s content or have recommendations on how to improve it before it is officially released to the masses. In other words, they get additional free help with substantive editing from the people that matter the most—their buyers.

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3. All of these authors use email marketing and/or blogging to promote the release of new books. For authors, building an organic email marketing list or blog subscriber list is equivalent to building a near-guaranteed readership. This allows them to let their greatest supporters know when to expect the next book in a series which leads to more sales of all their books. And this increase in sales raises their online profile which, in turn, attracts more and more new traffic to both their back list and front list titles.

If it can work for one author, it can work for you. If it can work for fiction, it can work for non-fiction.

Yes, you have to work at it. Nobody said it was going to be a quick and easy fix. But I’ve said it before, and I’ll say it again: you get what you focus on. Focus on success.

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Amanda Hocking: Another Fascinating “Rags to Riches” Success Story

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

I’m always on the lookout for author success stories to share with my blog subscribers because this is a tough business that requires a lot of inspiration to keep oneself motivated. It takes motivation to get yourself to consistently take the types of actions you need to be taking in order to achieve the success you desire.

I believe you get what you focus on. You can focus on the difficulties and heed the warnings of business advisers who insist that 90% of authors will never see the kind of success that authors like Amanda Hocking and Mark Dawson are seeing, and that you should therefore set your goals much lower in order to avoid disappointment. Or you can focus on the possibilities by going in search of the proof, all around you, that what you desire is indeed achievable … whether you write fiction or non-fiction.

The fact is, many authors are earning fantastic livings writing books nowadays. Wouldn’t you love to read an article that tells you exactly how they’re achieving this? If the answer to that question is “yes” then you’ll enjoy reading this: What Makes a $100k Author: 8 Findings Every Author Should Know. What I appreciate most about this article is that it provides relevant data about the realities of this business while also showing authors what is possible if they’re willing to put in the time and effort. It encourages authors rather than discouraging them.

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I created the “Author Success Stories” category on this blog as a place where you can read about the possibilities. The purpose is to encourage you rather than discourage you because, at the end of the day, if even one author can accomplish something that means it’s achievable. It’s possible. Focus on that, and you may just be the next success story that is inspiring others to do the same. You may become one of the pioneers who steers others in the right direction so that, perhaps one day, it will be 90% of authors enjoying massive success and only 10% who will never achieve it.

Which brings me back to Amanda Hocking, an extreme success story that first appeared in The Guardian back in January 2012, who went from obscurity (and essentially poverty) to bestselling status within 18 months of publishing her first book online. Amanda is now a self-made millionaire. Granted, there were several years of writing and work beforehand … as it often is with these “overnight success” stories. Amanda makes sure to emphasize that in this interview which I highly recommend you read. It is eye opening and inspiring. And most importantly, it shows what’s possible even after several disappointments.

Keep writing. Keep working. Keep the faith!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.