Category Archives: Ghostwriting

Health & Fitness Author: The REAL Secret to Building a Successful Personal Trainer Career

Now available through AMAZON and KOBO!

The objective of this ebook is not to recommend any specific health, diet, or fitness regimens for personal trainers to follow. The primary audience for this book is self-employed personal trainers who are creating your own customized programs for various individuals, and my assumption is that you’ve been doing this for a while now. You’ve already built up a complete collection of personal trainer materials that you can draw from.

My intention is to show you how to expand the business you’ve already created—to, in essence, “clone yourself” so you can reach even more clients around the world while earning passive income on the side. Potentially significant passive income. As someone with 25 years’ experience in book publishing, sales, and marketing, I can show you how to self-publish professional grade personal trainer guides that will allow you to supplement your income in an efficient way. I know you’re already busy enough as it is, and there are only so many hours in the day, so efficiency is crucial. I get it, and that’s why I think this type of self-publishing program is perfect for you.

WHY EBOOKS AND AUDIOBOOKS SUIT PERSONAL TRAINERS

We all have a preferred learning style and strength whether it be audio, visual, or kinesthetic. Some prefer a more social gym setting where others prefer a more solitary workout environment. Obviously, ebooks and audiobooks have a great appeal for audio and visual solitary learners, and this is why they’re such a great addition to personal trainer programs.

Your more visual learners may prefer to savour and digest the images and text in front of them, in between sets, in the quiet comfort of a personal gym. A personal trainer ebook not only allows them to do this, but it also allows them to go back and review what they’ve read, to give it further thought before and after starting a new program.

Audiobooks are also useful personal trainer tools, particularly for the busy adult learners who spend much of their time commuting on a daily basis—whether they’re driving to and from work, or taking their kids to and from extracurricular activities after school. These individuals are often left with little spare time for any kind of “traditional” training, so audiobooks are a welcome alternative. Personal trainers can inspire and encourage these individuals to improve their lives by producing motivational audiobooks to complement other health and fitness programs. This allows your clients to further absorb your words of advice during a break at work, a morning jog, on a plane, or even in the car.

WHY SIGNIFICANT INCOME IS POSSIBLE FOR PERSONAL TRAINERS

Over the years, I’ve learned that the traditional (trade) book publishing method doesn’t work well for everyone. I come across more and more professionals who want to publish a book for all kinds of different reasons—to promote a business, educate or inspire others, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment. This book details the independent publishing method many authors around the world are now using to earn six-figure incomes; and I believe it is a great fit for personal trainers based on all the different clients (e.g., seniors, middle age adults, young adults, teenagers, males, females, et cetera) and subject matter (e.g., different muscle groups, different food groups, et cetera) that you can cover. The sky is the limit in your field, and self-publishing provides an opportunity for you to expand your business and genuinely help more clients without over-extending your workload.

NO INTEREST IN WRITING A BOOK YOURSELF? THAT’S OKAY. YOU DON’T HAVE TO

Although some authors both qualify and have the time to write their own books, others might choose to hire a professional ghostwriter to help them create that compelling narrative. Both are acceptable ways to produce a book. In this ebook, I’ll show you how to find an affordable professional ghostwriter to help you write your personal trainer guide.

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Professional Self-Publishing for Online and Distance Educators: Reach More Students with Ebooks and Audiobooks

Now available through AMAZON and KOBO!

The objective of this ebook is not to recommend any specific approaches on how materials should be selected and organized for online and distance education programs. Nor is it my intention to advise you on how to design and teach your courses. The primary audience for this book is self-employed tutors who are creating your own lesson plans for students, and my assumption is that you’ve been doing this for a while now. You’ve already built up a complete collection of online and distance education materials.

This book will show you how to expand what you’ve already created—to, in essence, “clone yourself” so you can reach even more students around the world while earning passive income on the side. Potentially significant passive income. As someone with 25 years’ experience in book publishing, sales, and marketing, I can show you how to self-publish professional quality online and distance education guides that will allow you to supplement your income in an efficient way. I know private teachers are already busy enough as it is, so efficiency is important.

EBOOKS AND AUDIOBOOKS COMPLEMENT ONLINE AND DISTANCE EDUCATION

We all have a preferred learning style and strength whether it be audio, visual, or kinesthetic. Some prefer a more social classroom setting where others prefer a more solitary learning environment. Obviously, ebooks and audiobooks have a great appeal for audio and visual solitary learners, and this is why they’re such a great addition to any online and distance education program.

Your more visual learners will prefer to savour and digest the text in front of them, at their own pace, in the quiet comfort of a preferred learning area. An online and distance education ebook not only allows them to do this, but it also allows them to go back and review what they’ve read, to give it further thought later on.

Audiobooks are also useful online and distance education tools—particularly for the busy adult learners who spend much of their time commuting on a daily basis—whether they’re driving to and from work, or taking their kids to and from extracurricular activities after school. These individuals are often left with little spare time for any kind of “traditional” tutoring, so audiobooks are a welcome online and distance education alternative. It allows them to absorb their lessons during a break at work, a morning jog, on a plane, or even in the car.

WHY SIGNIFICANT INCOME IS POSSIBLE WITH ONLINE AND DISTANCE EDUCATION CAREERS

Over the years, I’ve learned that the traditional (trade) book publishing method doesn’t work well for everyone. I come across more and more professionals who want to publish a book for all kinds of different reasons—to promote a business, educate others, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment. This book details the independent publishing method many authors around the world are now using to earn six-figure incomes, and I believe it is a great fit for those who work in the online and distance education field. It provides an opportunity for you to expand your business and genuinely help more students without over-extending your workload.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Expand Your ESL Tutoring Service to Reach More Students: How to Self-Publish Professional Quality Ebooks and Audiobooks

Now available through AMAZON and KOBO!

The intention of this book is not to recommend any specific ESL tutoring lesson plans, ideas, or best practices to anyone. My assumption is that, as a certified ESL/TESOL/TESL/TEFL instructor, you already know what you’re doing in this regard. In fact, you’ve most likely been teaching for a while now and have already built up a complete collection of lesson plans for your students.

This book is intended to show you how to expand what you’ve already created—to, in essence, “clone yourself” so you can reach even more students online while earning passive income on the side. I’m a certified TESOL instructor, but I’m an author and book publisher first and foremost. As someone with 25 years’ experience in this industry, I can show you how to self-publish professional quality teaching guides that will allow you to earn supplemental income in an efficient way. I know your ESL tutoring service already has you busy enough as it is!

ESL TUTORING METHODOLOGIES

Every person learns in a different way. Some students are more visual learners who prefer to savour and digest the text in front of them, at their own pace, in the quiet comfort of a favourite learning area. An ebook not only allows them to do this, but it also allows them to go back and review what they’ve read, to give it further thought later on.

But in the world of ESL tutoring, visual “teacher-centric” teaching (e.g., assigning reading exercises, following the direct teaching methodology of demonstrations, visuals, and public speaking) is only a fraction of the coursework, isn’t it? Many would say the most effective way to develop new language skills is through auditory“student-centric” teaching (e.g., assigning hearing and listening exercises, utilizing the communicative and task-based learning approaches that involve fun tasks and group/pair work). In this case, audiobooks are the perfect ESL tutoring tool.

Audiobooks are also useful for the busy adult ESL learners who spend much of their time commuting on a daily basis—whether they’re driving to work, or taking their kids to and from extracurricular activities after school. These individuals are often left with little spare time for any kind of “traditional” ESL tutoring, so audiobooks are a welcome alternative. It allows them to absorb their English lessons during a break at work, a morning jog, on a plane, or even in the car—to fit their ongoing education into their busy lives.

ENGLISH LANGUAGE VARIATIONS IN ESL TUTORING

Every certified ESL tutoring professional knows that English is far from being a simple, straightforward language—all the more reason for you to hire a professional editor from the particular “Western-based” English region you’re trying to emulate in your ebook. There are many different editorial style guides associated with ESL tutoring, depending on which country you wish to represent: United Kingdom, Canada, the United States of America, Australia, et cetera. We all have different ways of spelling and punctuating the English language, so we each use different editorial style guides when editing books.

In this ebook, I’ll be touching on the importance of consistency in editing, particularly when it comes to ESL tutoring. I know of no other self-publishing “how to” guide that offers this type of advice to its readers, so it makes this ebook all the more useful to you.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

How to Sell a Children’s Book Series: Without Any Prior Sales Experience!

Now available through AMAZON and KOBO!

Who did I write this ebook for? Children’s book authors—aspiring and already published. That’s a given.

But this is not for adults alone. My intention is to take things a step further by providing key information about selling children’s books to both adults and their children. Why? Because if you or your child is anything like me, then that aspiration to write and someday publish began at a very young age. In that case, this will likely be a lifelong passion; so, why not learn some of the business aspects of this industry early on? While some children are encouraged to learn basic economics by setting up lemonade stands on the sidewalks in front of their homes, perhaps others can learn the same skills by self-publishing ebooks online—by following their lifelong passions in the process.

This is how one’s writing career often begins, particularly when that individual starts writing as a child: poetry, short stories, chapter books. Eventually, these works of art may turn into graphic novels or full-length novels. Maybe he or she will stick with fiction or move to non-fiction. Maybe the intended audience will change from children to young adults to adults as the years go by. The good news is, the sky is the limit when it comes to one’s imagination and passion. Both Dr. Seuss and J.K. Rowling have certainly enjoyed years of massive success by sticking with children’s book audiences; so, if that’s where your heart is, stick with it. It’s unnecessary to change who you are or what you desire to write about regardless of others’ opinions on the matter. That’s the truth.

Whatever children’s book is being written, there is a market for it. One simply needs to understand how to reach that target market. There are some fundamentals to the business aspect of book publishing, sales, and marketing that can help every author improve his or her chances of commercial success no matter what type of book is being sold, and that’s what this ebook is about. It outlines, from start to finish, the process that many of today’s most successful independent authors are using to sell thousands of books online each year. If it can work for them, it may well work for you and/or your child.

Since I started seriously writing and enquiring about my publishing options at age 10 myself, I’ve marked the appropriate age range for this ebook as between the ages of 10 and 15 years old even though the topic matter being covered is fairly in-depth. That’s because we’re discussing all kinds of children’s books in here (e.g., novellas, chapter books, picture books, et cetera); and, of course, the intention is for parents to read this book along with your children so you can help them with additional research and understanding as needed.

It goes without saying, but I’ll say it anyway, that all adults who are interested in writing, publishing, and selling children’s books will also gain important insight from this ebook. This book is not only for children and their parents. It’s for everyone who is interested in learning how to sell a children’s book series online.

Why do I refer to “a children’s book series” rather than simply “a children’s book” you’re wondering? There is a very good reason for this. Read on to learn why…

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

An Independent Author’s Checklist: What You Need to Have Ready for Ghostwriters, Editors, and Graphic Designers

NOW AVAILABLE through Kindle and Kobo FOR FREE! Click on the above image to download your copy now.

As an independent author (a.k.a. “indie author”), you are the project manager of your own book’s production from start to finish, from conception straight through to publication. This may include hiring a freelance ghostwriter (if you choose not to write your book yourself), an experienced editor, and even a professional graphic designer for best results. It all depends on the type of book an indie author wishes to produce.

For example, there are different components involved with designing a paperback book than an ebook of any kind; and there are even more components to consider if that indie author wishes to publish and print a hardcover book. An Independent Author’s Checklist includes an important list of questions indie authors will want to answer for a graphic designer, ahead of time, to ensure the book is completed properly and professionally the first time around. This type of preparation can save time and money for both project stakeholders because it can prevent complete do-overs in cases where the designer was unclear about the indie author’s original vision.

Communication is so important throughout this process—not only with your graphic designer. An indie author will also want to have certain things prepared ahead of time, in certain ways, for both the ghostwriter (if applicable) and the editor. As such, it’s often helpful to have a checklist at your disposal that makes this entire process run as smoothly as possible—particularly for the indie authors who are new to the whole publishing business. That’s why I created An Independent Author’s Checklist and decided to publish it online for indie authors everywhere. I want you all to have as much helpful information as possible at your fingertips, so you all have a positive publishing experience coupled with the best possible chances of success. That is my wish for you.

An Independent Author’s Checklist includes helpful information for indie authors regarding effectively communicating your book’s vision to a ghostwriter. Although some indie authors are both qualified and have the time to write their own books, you might choose to hire someone else to help you create that compelling narrative. Both are acceptable ways to produce a book. That said, when hiring a ghostwriter to help pen your book, it is important for indie authors to remember that ghostwriting is an ongoing, collaborative process (much like the entire publishing process). To make things run smoother, you should be prepared ahead of time.

An Independent Author’s Checklist also includes important guidance for indie authors regarding how to submit one’s manuscript to an editor so that it contains all the information you want edited. For example, some indie authors will only have the main body of their book interiors professionally edited. In that case, often any front matter, back matter, and back cover copy that is added after the fact is riddled with all kinds of spelling errors and typos, diminishing the professional quality of the book. But for indie authors like you who follow the guidelines in this checklist, you’ll avoid these issues and end up with the best possible result.

Working With a Ghostwriter to Write a Book

What Authors Can Expect During the Ghostwriting Process

When hiring a ghostwriter to help pen a book, it is important for authors to remember this is an ongoing, collaborative process. There are a few ways authors can prepare.

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Some authors are qualified writers and choose to write their own stories. Others choose to hire professional ghostwriters to help them create that compelling narrative. Both are acceptable ways to produce a book. That said, before electing to go with the latter of these two options, there are a few things authors should have prepared ahead of time.

Preparation of Clear Deadline Expectations

Before contacting a ghostwriter with a new book project, it is important for authors to set a clear goal as to when they would like to see their new book in print. Even more crucial: that deadline should be shared with the ghostwriter at the very start of the partnership. This will ensure both parties are headed in the same direction at the same time.

Is this a family history book that must be published and printed before that family reunion in July? Is this a business history book that must be completed in time for a company’s milestone anniversary? Is this a special cookbook or novel or poetry collection that the author wants available in time for Christmas gift giving? These are three common examples of deadlines that must be shared with the ghostwriter ahead of time.

From there, the ghostwriter can backtrack, with the help of the book publisher, to determine how much time is available for the writing, editing, design, proofreading, indexing, and printing stages of the book publishing process in order to meet that deadline.

Preparation of Notes

Book publishing is done electronically in this day and age, so it is important for authors to have access to a computer, the Internet, and email. They should also have a working knowledge of Microsoft Word (for the text portion of their book) and Adobe Acrobat Reader (for viewing .PDF proofs of their designed books down the road).

If a ghostwriter is supplied with various sets of notes that are scrawled on several different sheets of paper, the author’s costs will immediately skyrocket because it will take the ghostwriter extra time to type everything into Microsoft Word from scratch.

If at all possible, it is best (and most cost-effective) for authors to supply all their notes to the ghostwriter in one, continuous Microsoft Word document. The top of this document should include a first draft outline of roughly where they want this book to go and in what order they want each section to appear. From there, the ghostwriter will ask more questions to gain a clearer picture of the author’s vision, and the book will begin to take form.

Mental/Emotional Preparation

Some authors go into the ghostwriting process with the misconception that once they’ve handed their notes to the professional, their job is done and the book will be written. It is important to understand that ghostwriting is an ongoing, collaborative process in which the author will be required to answer questions and proof chapters all along the way.

Authors can also expect to go through a series of emotions during the ghostwriting process. It is natural to feel an initial resistance to each new draft—to feel a bit frustrated if things aren’t worded exactly the way the author first envisioned.

This is a common reaction during the ghostwriting process, particularly when it comes to personal books like biographies. Recognizing this, authors should read a draft over once, and then put it away for a couple of days to give their emotions time to settle. If they do this, it will be easier to read it over again, the next time around, with a more objective mindset. In that objective state, they can then feel free to change the words they don’t like or correct the dates/times/names however they see fit. All authors make better decisions in the objective state than they do in that initial emotional state.

Analogy for Ghostwriting

The perfect analogy for the ghostwriting situation is a police officer interviewing several witnesses to a car accident. Even though every witness saw the same thing, they all gave the police officer a different account … not because they were purposely trying to change the story or be malicious in any way, but simply because they were each viewing it from a different vantage point. They were still being honest and true in their account. The same can be said for a ghostwriter that has to take someone else’s words and interpret them and write them into a readable, marketable story.

If authors can keep this analogy and these tips in mind throughout the ghostwriting process, then it will run much more smoothly for them and their writing partner. In the end, they will come out of it with an amazing book they can both be very proud of.

This article was originally published at Suite101 in February 2010.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.