Category Archives: Syndicated Content

[eLearning Industry] The Virtues Of eBooks And Audiobooks In eLearning

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

This post first appeared on the eLearning Industry website in June 2017 here: The Virtues Of eBooks And Audiobooks In eLearning.

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When it comes to the types of information products you can provide as free eLearning tools to prospective students, an eBook (such as a .PDF, .MOBI, or .EPUB) is a great option. In fact, so is an audiobook. Never limit yourself to one format over another, because each has its own unique advantage.

eBooks And Audiobooks In eLearning: The Advantages Of Each One

Everyone learns in a different way. Some people are more visual eLearners who prefer to savor and digest the text in front of them, at their own pace, in the quiet comfort of their favorite learning space. An eBook not only allows them to do this, but it also allows them to go back and review what they’ve read, to give it further thought later on.

And then there are the people who spend so much time commuting by car on a daily basis—whether they’re driving to work, or taking the kids to and from their extracurricular activities after school—that they’re left with little spare time for any kind of “traditional” reading at the end of each day. They still want to better themselves as much as the visual eLearners do, but what can they possibly do? Audiobooks are the perfect eLearning tool for this group.

As a book publisher and sales coach for authors, I train aspiring and established authors, e-teachers, and various other internet marketers about everything related to book writing, publishing, sales, and marketing so they can achieve the best possible results in all areas of this business. My advice to them all is that each and every information product has its own merits, and it’s therefore wise to utilize them all whenever you can. If you cast a wider net, you may just catch more fish and help even more people than you could have with only one format.

2 Examples Of Educational Guides For Authors

Below are a couple of excerpts from one of my most recent educational guides for authors. I’m including them here simply to show you the unique features and benefits of these 2 eLearning formats:

Example 1: A Non-Fiction eBook For Cooking

This is the promotional content (a.k.a. elevator pitch) for a non-fiction eBook cookbook:

When only a choice dessert made from the finest ingredients will do, you need The Cheesecake Doctrine. Now a wide variety of cheesecake recipes from all around the world are quickly searchable and at your fingertips, on every digital device from your smartphone to your tablet or computer desktop, in this easy-to-use .EPUB cookbook. Extraordinary delights await you from chocolate cheesecake and unbaked cherry cheesecake to an appealing variety of gluten-free treats. Why wait? Download your copy right now and impress your guests tonight!

Example 2: An “Inspirational Novella” Audiobook

Whereas the elevator pitch for an “inspirational novella” audiobook might sound more like this:

Based on a true story about the author’s own battles to overcome incredible odds and build a successful health supplement business from humble beginnings as an underprivileged orphan, this is the ultimate in inspirational audiobooks. Are you tired of “the nine to five grind” of the standard workday? Would you love to enjoy more success in all areas of your life, particularly with money? Now you can learn the financial success formula described in this book from someone who understands, firsthand, what it is to struggle and succeed.

Whether you’re listening at work, during a jog, on a plane, or in the car, you’ll enjoy this inspirational novella so much more with its studio narrated voice-overs and professional music scoring that allows you to truly feel the experience and emotion of the story The Path Less Worn. Download this audiobook now so you have it ready when the inspiration hits. You’ll be so glad you did.

Offering Your Students eBooks And Audiobooks In eLearning

Through these two examples, you can clearly see the respective benefits of each format. Wouldn’t it be wonderful if you could offer your free eLearning tool to your prospective students in both formats, so they could choose which one works best for them? Do you see how helpful this could be? At the end of the day, it’s quite simple to convert an eBook to an audiobook using the services of a platform like ACX.

When it comes to the types of information products you can provide as free eLearning tools to your prospective students, an eBook (such as a .PDF, .MOBI, or .EPUB) is a great option for sure. In fact, so is an audiobook. You should never limit yourself to one format over another because each has its own unique advantage that can help you to reach more people.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Amanda Hocking: Another Fascinating “Rags to Riches” Success Story

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

I’m always on the lookout for author success stories to share with my blog subscribers because this is a tough business that requires a lot of inspiration to keep oneself motivated. It takes motivation to get yourself to consistently take the types of actions you need to be taking in order to achieve the success you desire.

I believe you get what you focus on. You can focus on the difficulties and heed the warnings of business advisers who insist that 90% of authors will never see the kind of success that authors like Amanda Hocking and Mark Dawson are seeing, and that you should therefore set your goals much lower in order to avoid disappointment. Or you can focus on the possibilities by going in search of the proof, all around you, that what you desire is indeed achievable … whether you write fiction or non-fiction.

The fact is, many authors are earning fantastic livings writing books nowadays. Wouldn’t you love to read an article that tells you exactly how they’re achieving this? If the answer to that question is “yes” then you’ll enjoy reading this: What Makes a $100k Author: 8 Findings Every Author Should Know. What I appreciate most about this article is that it provides relevant data about the realities of this business while also showing authors what is possible if they’re willing to put in the time and effort. It encourages authors rather than discouraging them.

I created the “Author Success Stories” category on this blog as a place where you can read about the possibilities. The purpose is to encourage you rather than discourage you because, at the end of the day, if even one author can accomplish something that means it’s achievable. It’s possible. Focus on that, and you may just be the next success story that is inspiring others to do the same. You may become one of the pioneers who steers others in the right direction so that, perhaps one day, it will be 90% of authors enjoying massive success and only 10% who will never achieve it.

Which brings me back to Amanda Hocking, an extreme success story that first appeared in The Guardian back in January 2012, who went from obscurity (and essentially poverty) to bestselling status within 18 months of publishing her first book online. Amanda is now a self-made millionaire. Granted, there were several years of writing and work beforehand … as it often is with these “overnight success” stories. Amanda makes sure to emphasize that in this interview which I highly recommend you read. It is eye opening and inspiring. And most importantly, it shows what’s possible even after several disappointments.

Keep writing. Keep working. Keep the faith!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Why B2B Content is So Important for Non-Fiction Authors

Ian Dainty

There is a lot of information on this blog that caters specifically to individual authors; but, until today, there wasn’t much here for the business authors—the executives who produce non-fiction books as part of their corporate marketing strategies. That’s why I was so grateful to connect with Ian Dainty on LinkedIn recently. As a CEO, business-to-business (B2B) sales and marketing coach, strategic business advisor, speaker, trainer, and B2B blogger, Ian is the perfect person to fill this “content void” on the PPG Publisher’s Blog.

I’m sending out a special thank you to Ian for allowing us to share this recent post from his own blog titled ‘Why B2B Content is So Important’ as it provides a fresh perspective (including relevant statistics) to back up so much of the other information here. Not only is it valuable to have a book published and available online nowadays, but it is also crucial to have a diversified platform to promote that book through because, as Ian states below, “…People gather information from mixed sources. So you need to put your content on a few social media sites. Blogs, LinkedIn, Twitter, Youtube and Google+ are relevant for B2B buyers.”

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Everyone is telling you that you need more and more content in order to grow your business.
content marketing 5
But you’re not sure why it’s so important, and how to ensure you are getting the right content in front of your potential clients.

And there is so much content on the web that you wonder if your content is going to matter, and will the right people see it?

Let’s have a look at why B2B content is so important, and how to ensure the right people see it.

Importance

The reason B2B content is so important is because that’s how your potential clients are judging you, and more importantly, finding you now.

Here are some significant statistics for you to know.

1. 90% of B2B buyers say when they’re ready to buy, they’ll find you. (Earnest)
2. 94% of B2B buyers report conducting some degree of research online before making a business purchase. (Acquity Group)
3. Content creation is marked as the single most effective search engine optimization (SEO) technique. (Marketing Sherpa)
4. Most buyers are 50-60% of the way into the buy cycle before they’ll talk to you (Earnest)
5. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (CMI)
6. 81% of B2B CEOs believe that the importance of marketing has increased, and 46% of them say significantly. (Stein IAS)
7. 73 percent of tech buyers surveyed said they consume two to eight assets (articles, videos, eBooks, pdf’s, etc.) before they purchase. (Eccolo Media)

Ensure Your Content is Relevant & Distributed Properly

The other side of the marketing coin is to ensure your content is relevant and distributed to the right platforms for maximum viewing and effect. Here is why that is so important.

1. 66% of B2B marketers with a documented content strategy feel they are effective, vs 11% of B2B marketers who don’t have a content strategy. (CMI)
2. 78% of CMO’s think custom content is the future of marketing. (Ragan)
3. Peer reviews matter. Ensure you have case studies and testimonials that sell. Customer testimonials are the most effective form of content marketing. (SocialTimes)
4. People gather information from mixed sources. So you need to put your content on a few social media sites. Blogs, LinkedIn, Twitter, Youtube and Google+ are relevant for B2B buyers.
5. 87% of B2B marketers use social media to distribute content. (CMI and Marketing Profs)
6. The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (QuickSprout)
7. 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. (Social Media Today)

Click here to view the original post on Ian’s blog.

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IAN’S BIO:

Ian Dainty is the CEO of Maximize Business Marketing. Ian has close to 40 years’ experience in B2B marketing & sales. Ian started his career at IBM, in the large systems division, in 1974. He has owned, operated and sold two successful businesses in the technology field.

For the past 20 years, Ian has been working with B2B companies, helping them increase their revenue by 25% to 100% over forecasts, through better marketing and sales strategies and techniques.

With the advent of the Internet, and all of its many platforms for reaching people, Ian has become a student, researcher, advocate, coach and mentor, helping companies use these tools wisely, as well as more traditional marketing and sales strategies, to help B2B companies grow.

Ian has a good grasp of the marketing capabilities of websites, LinkedIn, Twitter, Google+, PPC, and YouTube.

Ian also has over 40 years of B2B selling experience. He has trained and coached thousands of sales people, marketers, executives and business owners in how to sell their products and services.

Ian has developed, through his years of experience and also through extensive research and interviews, a methodology for growing your current accounts. The methodology is Strategic Account Management or SAM. It is taught to you and your team through extensive training and coaching.

Twitter: https://twitter.com/iandainty

LinkedIn: https://www.linkedin.com/in/iandainty

YouTube: https://www.youtube.com/user/iandainty

© Ian Dainty 2017

Content Syndication Welcome

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

A while ago, I shared a post with you regarding the differences between guest posting and content syndication, and how you can use both to improve your search engine ranking: [Guest Blogging and Content Syndication] T-Shaped Marketing for Authors.

In a perfect world, we would all have time to write and post fresh content on our own blog and someone else’s website every single day. If we did this, we would quickly see an increase in our traffic and search engine ranking as a result. But that’s not always possible, so a great way to keep one’s momentum going is through content syndication.

For those of you looking for some great content to post on your own blogs, but who are inundated with other work and just don’t have the time to write fresh content on a regular basis, I’m happy to share the wealth of information contained on the PPG Publisher’s Blog.

Feel free to use any of the posts you find here. Cut and paste whole or parts of whichever posts you would like to use. Just make sure to always attribute the original source so we don’t get dinged on the SEO front. That’s all I ask. You can do so by ensuring the following message appears at the top or bottom of your post:

This post first appeared on the PPG Publisher’s Blog here:
[insert direct link to the original post].

Here is a great example of how Alexander von Ness of Nessgraphica used one of my Quora posts on his own blog. Note how he acknowledged the original post at the bottom and also included a direct link to it: Independent Authors Earnings – Three Independent Authors Who are Earning $150,000+ Annually.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.