Category Archives: PPG Workshops and Webinars

[2017 MWG Conference] When Traditional and Contemporary Publishers Join Together

Afternoon break-out session with Kim Staflund at the 2017 Missouri Writers Guild conference: Mastering the Elevator Pitch

I had the opportunity to present two break-out sessions at the 2017 Missouri Writers Guild conference in Columbia, Missouri, this past weekend: a morning session on dealing with the fear of writing/publishing and an afternoon session on mastering the elevator pitch when selling your manuscript or book. In between time, I had the opportunity to sit in on other educational sessions presented by agents and writers who work within the traditional (trade) publishing sector: Jenny Goloboy presented “Writing the Query Letter” to the authors who were interested in obtaining an agent to help them land a traditional (trade) publishing deal; Tim Waggoner, author of Resident Evil: The Final Chapter and Kingsman: The Golden Circle presented an informative talk about novelization (which is turning a movie into a book as opposed to adapting a book for film).

There were also sessions from contemporary (hybrid) publishers similar to PPG as well as self-publishers. One of my favourites was a class about self-publishing by a highly successful independent author of paranormal romance novels named Liz Schulte who earns “six figures” per year from online book sales alone. (Liz has agreed to write a guest post on here for us in the very near future.) I was also inspired by our keynote speaker at the dinner that evening, Sheri Fink. She is also a successful independent author like Liz. Sheri held the number one best seller spot on Amazon for her children’s book titled The Little Rose for 60 weeks straight; and she, too, earns a six-figure income from online book sales and has agreed to write a guest post on here in the near future. Being surrounded by so much talent and creativity certainly inspires one to write! 

New friends and fellow writers/authors from the 2017 Missouri Writers Guild conference: Kim Staflund, Judy Ellsworth Giblin, and Linda Story Runnebaum

These are my people. If I didn’t already know that before, I know it now just based on how motivated I feel after spending time with them. Writers. Authors. Publishers. Agents. All of you. You’re my people.

I think what I admire most about how the Missouri Writers Guild set up this conference was that they brought together people from the traditional (trade) publishing sector along with contemporary (hybrid) publishers and self-publishers. Attendees could draw information and inspiration from both groups to get a fuller picture of this dynamic industry. This is so forward thinking. We need to be doing this type of thing in Canada. In fact, we need to be doing it everywhere. It’s time.

Enjoying a great visit with “my people” at the 2017 Missouri Writers Guild conference

It’s time the traditional publishing sector begins to accept and acknowledge the legitimacy of independent authorship as more and more authors such as Sheri Fink, Liz Schulte, and Mark Dawson prove what’s possible. It’s time to bring together the traditional (trade), contemporary (hybrid), and self-publishers at the writers’ conferences everywhere that have, up to now, been reserved for traditional talent alone.

I’m looking so forward to sharing the upcoming guest posts on this blog with you. I used to spend my time “preaching” about the importance of selling to every author I came across. Now I want to focus on sharing the possibilities of it. I want to inspire authors to take the necessary steps to improve their own sales, and so I’m in search of today’s entrepreneurial authors who can share their success stories and tips with you all. I’ve named three of those authors in today’s post. You’ll hear from two of them directly very soon. Stay tuned!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

FREE Daily Tips Emailed Directly to Your Inbox from Kim Staflund

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

I’ve made it my mission in life to help authors the world over enjoy more commercial success. As a bestselling author and sales coach, I can show you how to write, publish, advertise, sell, market, and publicize your own book(s) using all the effective traditional and online tricks of the trade. My books, my blog, and my Sales Coaching for Authors webinars are three of the teaching tools I use.

In addition to these resources, I’ve also put together four email campaigns tailored directly toward three different types of writers/authors. By subscribing to any one of these campaigns, you’ll receive free daily tips from me directly into your email inbox. Whether you’re in the writing stages of your book or have already published it and are now looking for ways to sell it, there is something here for you:

FREE Book Publishing Guide: Learn How to Create a Best Seller

Learn How to Protect Your Creative Work! FREE ADVICE from a Trademark, Copyright and Entertainment Attorney

Writing and Publishing for Business Professionals: Learn How to Save Time, Earn a Profit, and Stand Out as an Industry Expert in Your Field!

Time Management Tips for Writers … and Everything Else You Need to Help You Write That Book!

Whether you subscribe to one—or all—of these email campaigns, you have my personal guarantee that your privacy is 100% assured and your email address will never be shared with anyone else. My intention is simply to provide you with some true value in the form of useful information that will help you achieve your goals. And I’m providing it for FREE!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

How to Market and Sell Your Book in Only One Hour Per Day

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

For some, the idea of authors selling their own books may seem to be an impractical notion cooked up by contemporary publishing gurus who lack the same influence within the book supply chain as the traditional trade publishers have. For some, the belief is still held that, as purveyors of the greatest literary writers, trade publishers will do (and always have done) all the work for their authors because they’ve carefully selected only the crème de la crème … the sure sellers that will guarantee a profit for them.

In his 2013 Forbes article titled How To Market And Sell Your Book In Five Steps, Nick Morgan, comments that:

…most authors – naturally enough – are focused on the book, not on what happens after completing it. It’s enough to get the book over the finish line, the typical author thinks, let the publisher worry about marketing and selling the book. That’s human nature and it makes sense, but it’s not enough in the world we live in now. There are simply too many books published each year – a million or more in the US alone – to rely on destiny, or fate, or even good word of mouth to get your book the attention it deserves. And you certainly can’t rely on the publisher.

He nails it right on the head … except for the “in the world we live in now” portion. The truth is, it was always this way for the majority of authors. Even back in the day.

The Myth Debunked by Trade Publishers Themselves

For those who balk at the idea of self-promotion because they believe it is their publisher’s sole responsibility to promote their books on their behalf—and that all traditional publishers will take care of it for them all the time—think again. Even the Association of Canadian Publishers will tell you otherwise:

Many publishers have a publicity department that will handle this while the book is on the front list. However, once the next season is published, or you have published the book on your own, the job of getting publicity exposure for the book falls to the authors themselves.

And Canada isn’t alone in this. Not by a long shot. Even the Big Five—Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster—admit they focus primarily on their front list titles; and, once those books fall to the back list, the responsibility of continued promotion falls to the author.

Based on the common twice-yearly publishing schedule followed by most trade publishers (spring and autumn), I figured that the average book would be considered a front list title for only six months which means it has a shelf life of only six months. After that, the author is on his or her own to continue selling it. I’ve since learned that my six-month guesstimate was actually quite idealistic after picking up a well-researched book by John B. Thompson titled Merchants of Culture: The Publishing Business in the Twenty-First Century. He delves even deeper into a trade publisher’s publicity, sales, and marketing budgets than I did in my last three books:

Today more than ever, a writer’s career is always hanging in the balance, rising and falling with the sales of their most recent books and always at risk of being curtailed by a disappointing track. Careers cut short and writers cut loose are among the prices to be paid for the logic of the field. They are the human costs of an industry where numbers rule in the end and where short-term growth and bottom-line profitability have come to assume more and more importance in the practical calculations of the major houses.

You would think that the major publishing houses with the larger budgets would be able to spend more money on promoting and selling all their books; but, the fact is, they are under even greater pressure from their parent corporations to watch their spend and focus primarily on what they consider the “big books” (which do not necessarily equate to “great literary works”) that can generate the most profit for them. The result, according to Thompson’s research, is an even shorter shelf life for the majority of books by the majority of authors:

As soon as a book shows signs that it’s going to take off, the sales, marketing and publicity operations mobilize behind it and look for ways to support it with extra advertising, trying to get more radio and TV appearances, extending the author’s tour or putting together a new tour to cities where the book is doing particularly well, and so on. … the sales, marketing and publicity operations are geared and resourced in such a way that, when they see that a fire is starting to ignite, they are able to pour generous quantities of fuel on the flames. … But if further appeals fall on deaf ears and sales fail to pick up, then the marketing and publicity effort will be wound up pretty quickly – ‘In two to three weeks we might pull the plug,’ … So how long does a book have out there in the marketplace to show signs of life? How many weeks before it becomes a dead fish that will be left to float downstream? … I would say the life of a book today is about six weeks. And quite frankly it’s even shorter than that, but you probably have six weeks and that’s it.

So we’ve gone from a six-month shelf life to a six-week shelf life with the larger, corporate publishers. Then the ball is back in the author’s court. Yikes! Scary stuff. There has to be a better way, right? I believe there is, and I’ve made it my life’s mission to help authors take control of their own book sales and marketing efforts so they can enjoy more commercial success.

Successful Selling Tips for Introverted Authors

Not all authors are introverts, but all authors can benefit from online marketing. And it only takes one hour per day, six days per week, to get the ball rolling. That’s it, that’s all. Truth.

Whether a book was self-published or produced by a traditional trade publisher, there are some effective ways the author can boost its sales that will fit well with both introverted and extroverted personality types. And here’s the best news yet: it’s possible to successfully market and sell your book using nothing more than a comfortable chair in your favourite writing room, a laptop, an Internet connection, and your own God-given talent to write.

So, what is stopping authors from moving ahead with this? That’s the question I asked myself when I wrote my most recent educational resource guide to complement my sales coaching for authors classes. Maybe you will recognize yourself in this chapter: Is this you? If it is, that’s okay. We’ll work together to overcome your fears and teach you how to sell your own book. You may just surprise yourself with what you’re capable of once you start this sales coaching for authors program.

I sincerely hope you will give it a try. I created the program specifically for you.

Educational Resources for Authors

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2016 Polished Publishing Group (PPG). All rights reserved.

A New Year’s Resolution for Authors

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

With January 1, 2017, fast approaching, many of us are thinking ahead to our New Year’s Resolutions. What better time is there for authors to set their book sales and marketing goals?

Make this commitment to yourself today: “I’m going to dedicate at least one hour per day, six days per week for the next full year, toward the advertising, sales, and marketing of my book. No matter what happens, I will spend a minimum of six hours per week, every single week for the next full year, toward the advertising, sales, and marketing of my book. I promise this to myself.” This is a small commitment of time that is totally doable. Agreed?

Attach Emotions to Your Goals

I set goals for every single one of my books, and I attach strong emotions to each of those goals. Why do I do this? Because the only way to reach a destination is to first figure out where you’re going; and if you give yourself a compelling enough reason to get there that really excites your senses, you’ll be that much more committed to making it happen. The rest (the hows) always seem to fall into place once you’ve made that firm decision inside your mind.

It’s not for me to advise you what your goal should be nor why you should want to achieve it. That’s a very personal thing that is different for every person and every book. It’s entirely your choice. My intention is simply to plant some seeds of possibility in your mind, to get you thinking about where and how you might increase the sales of your book. Achieve one goal for yourself, and you’ll be fearless about setting and achieving more in the future because you’ll know you can do it. You’ll have proven it to yourself.

Four Sample Goals for Four Imaginary Authors

On that note, here in an excerpt from my recent book titled Successful Selling Tips for Introverted Authors discussing four sample books published in four different formats by four different imaginary authors. I’ve set unique goals for each author, along with his or her own compelling “why,” to help get you started on yours by awakening the creative flow within.

  • SAMPLE NON-FICTION BOOK GOALS

    Self-published ebook cookbook titled The Cheesecake Doctrine

    This ebook was self-published on KoboBooks.com with worldwide geographic rights (meaning it is available for sale around the world in Kobo’s .EPUB format through any of Kobo’s various applications and devices such as desktops, ereaders, tablets, IOS, Android, Blackberry, and Windows). The royalty rate the author can expect to earn from KoboBooks (Kobo, 2015) is 70 percent of the listed retail price she has chosen for her book, so she has set it at $34.99 CDN for an expected gross profit of roughly $24.50 CDN per book. (She has converted that price to match the currency in each country where she’s selling this book: for example, it sells for $28.99 USD in America, £18.77 GBP in the United Kingdom, and EUR 25.83 in France based on today’s market prices.)

    As a Canadian girl who sets her goals in Canadian prices, she plans to sell 20 copies of this ebook every month this year so she can earn the equivalent of $490 CDN per month in gross profit (for a total sale of 240 ebooks at $5,880 CDN for the year). She plans to use this extra income to pay for a long-desired tropical vacation in Bora Bora next year. She’s wanted to go to Bora Bora since she could remember!

    Self-published paperback self-help book titled Quick and Easy Hairstyling Tips for Teens

    This paperback was self-published on Amazon’s CreateSpace.com for distribution on Amazon.com throughout the United States alone. The royalty rate the author can expect to earn when pricing this book at $8.99 USD is $2.34 USD per book after the distributor’s cut and other fees such as POD printing costs are first deducted (CreateSpace, 2015).

    This author plans to sell 100 copies of this paperback every month this year so she can earn $234 per month in gross profit (for a total sale of 1,200 paperbacks at $2,808 USD for the year). She plans to donate this income to her local youth homeless shelter to help provide the basic necessities of life for its teenage residents as they struggle to complete their educations. She’s always been grateful to the family who provided these things to her while she went through hairdressing school, and now she wants to pay it forward.
    . 
  • SAMPLE FICTION BOOK GOALS

    Fictional novella audiobook titled The Path Less Worn

    This fictional novella is based on an inspirational true story about a thirty-year-old man who overcame incredible odds to build a successful health supplement business from humble beginnings as an underprivileged orphan. It was originally produced as a professional quality pocketbook paperback and ebook by a supportive self-publishing house on behalf of its author. The same company has now helped him convert it into audiobook format, complete with a professional voiceover and high definition soundtrack, and has published it nonexclusively to Audible, Amazon, and iTunes via ACX, an Amazon Platform that will pay royalties for any copies sold (ACX, 2015).

    The original 4.37 x 7-inch novella was designed to be carried in one’s coat pocket for easy accessibility to inspirational reading even when travelling. Due to the pocketbook format, the author set a “pocketsize” retail price to match it: $4.99 USD per copy for both the ebook and the paperback version. For consistency, the audiobook is priced the same. Based on the publishing agreement in place, the gross profit the supportive self-publishing house, Polished Publishing Group (2015b) will earn by distributing this book online on behalf of this author is 25 percent of the list price, for a total of $1.25 per book. The author, in turn, will take home 40 percent of the $1.25 for a total gross profit of 50¢ per book.

    Luckily, because this author published through a supportive self publishing house, he has retained 100 percent copyright ownership of his entire end product (the words and the artwork produced for him in all formats of the title) which allows him more control over where he sells his books and what retail price he chooses to sell them at. As such, this author has also decided to produce and sell CD copies of this audiobook direct from his own website, which is why he granted ACX only a non-exclusive contract rather than an exclusive contract through his publisher. If he had granted them an exclusive contract, then they would be the only ones who could sell his book online. Not even he, himself, could sell them direct elsewhere. By contrast, because he has retained his right to sell his audiobooks direct through his own website’s storefront, he will take home 100 percent of the profits from the directly sold copies: $4.99 per book. No middlemen to pay.

    What a difference in gross profit on the copies he sells direct! A much better margin, indeed! But it always helps to have extra distributors (particularly distributors with trusted brands) to help sell one’s books. Having an audiobook available for sale through Apple iTunes definitely lends even more credibility to the book, and the author recognizes that.

    On that note, this author has a goal to sell 1,000 copies of this audiobook every single month: He will sell 50 percent of them through Audible, Amazon, and iTunes at an expected gross profit of 50¢ USD per book, for a total of $250 USD per month; he’ll sell the other 50 percent of them direct at $4.99 USD per book, for a total of $2,495 per month. The grand total per month for those 1,000 books is $2,745 USD in gross profit. (The grand total per year for those 12,000 audiobooks is $32,940 in gross profit).

    This author’s compelling “why” is that he would love to continue working as a travelling health supplement salesman, inspirational speaker, and author, living life on his own terms rather than being chained to a nine-to-five desk job. This book is yet another new revenue stream for a business he loves and feels so passionate about and that allows him to inspire and empower others to achieve their own dreams, just as he and the protagonist in his fictional novella did.

    Limited edition hardcover children’s book about adoption titled A Family for Bailey

    This limited edition hardcover book was originally published and printed by a traditional trade publisher 10 years ago. Because it was trade published, the publisher owned the copyright of the book and paid this author only a small 8 percent royalty on the list price of $25 CDN, for a total of $2 CDN in gross profits per book for that author over the past decade. The copyright ownership of this title has now reverted back to the author, as per the original publishing contract. Five hundred unsold copies of the original 1,000-copy print run have been returned to the author from the publisher’s warehouse, and he is storing them in his garage. It’s now his responsibility to sell them. Luckily, because 100 percent copyright ownership has now returned to him, he will also enjoy 100 percent gross profits on all the copies he sells direct.

    These are high-quality, limited edition hardcovers—priceless keepsakes for adopted children and their adoptive families to commemorate their special bonds. This author has decided to sell the remaining books at the original recommended retail price of $25 CDN each (for a total of 500 hardcovers at $12,500 CDN for the year), and he plans to put these profits into savings for his own cherished adopted child to use toward her college education.

To discover how each of these authors will reach their book sales and marketing goals, and for help in developing your own effective plan, you can order in the above-mentioned book from any bookseller in your area. Or you can visit PPG’s website to sign up for the next Sales Coaching for Authors session that works best with your schedule.

Whatever you decide, I wish you every success with your book and a very Happy New Year! Thank you for visiting the PPG Publisher’s Blog.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2016 Polished Publishing Group (PPG). All rights reserved.

Successful Selling Tips for Introverted Authors

Successful Selling Tips for Introverted Authors by Kim Staflund | Your Choice Between a Full-Day Intensive In-Person Workshop or a Two-Hour Basics Webinar

Successful Selling Tips for Introverted Authors by Kim Staflund | Your Choice Between a Full-Day Intensive In-Person Workshop or a Two-Hour Basics Webinar

Your Choice Between a Full-Day Intensive In-Person Workshop or a Two-Hour Basics Webinar

What if I told you it’s possible to successfully market and sell your book using nothing more than a comfortable chair in your favourite writing room, a laptop, an Internet connection, and your own God-given talent to write? There are some easy, effective ways to boost sales in only six hours per week!

COMPELLING POINTS
• The reputable Midwest Book Review endorses Successful Selling Tips for Introverted Authors as “a critically important instructional reference” and mandatory study material for every novice author.
• This book/workshop teaches authors how to advertise, market, sell, and publicize their own books.
• This is EASY! All it takes is six hours per week for authors to sell more copies of their books. With a reasonable time commitment such as this, anyone can do it.
• This book and its corresponding workshop/webinar sessions were created by a professional bestselling author, TESOL certified sales coach, and book publisher with over twenty years’ experience in the North American English book publishing industry. Add her substantial corporate sales and advertising background into the mix, and you have a serious mentor in front of you who can help you achieve better commercial success as an author.

Program Proposal: click on this link and turn the pages to view more information regarding each session along with pricing, itineraries, positive book reviews, and testimonials from past workshops. (Of course, each program is flexible and can be repurposed to meet your unique requirements.)

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2016 Polished Publishing Group (PPG). All rights reserved.

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK (2012 Webinars)

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Webinars Hosted By:


KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com

 


BIOGRAPHY

 

Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years’ experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.

 


PUBLISH Your Book This Year!

 

 

P – Primary Types of Book Publishing (A Comparison)
U
– Understanding The Modern Submission Process
B
– Book Publishing’s Most Critical Elements (For Professional Results)
L
– Legal Deposit at Library and Archives Canada
I
– It’s Time to Print Your Book
S
– Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing

 


TESTIMONIALS

 

“Your knowledge base is vast, awesome!”
~Joanie Lamond

“The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!”
~Wendy Flemons

“Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!”
~Stephanie Robinson

“I loved the information about using the Internet to promote your book.”
~Chantal Plowman

“… every bit of information that makes it ‘easy’ is welcome by me. Kim delivered these sorts of things.”
~Peter Vodak

“Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!”
~Lorraine Fuchs


WE PAY FOR REFERRALS!


Do you know anyone who would like to learn how to publish and sell a professional quality book in Canada? Sign up to become an affiliate marketer for this webinar, and you’ll
earn 20% of each ticket sale for each person you refer to us who attends!
To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.

If you’ve ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.

 

Saturday AM Webinars


Sunday PM Webinars


PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

 

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

How to Publish a Book in Canada (Saskatoon Sessions)

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:



KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com



BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years’ experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.



PUBLISH Your Book This Year!
P – Primary Types of Book Publishing (A Comparison)
U
– Understanding The Modern Submission Process
B
– Book Publishing’s Most Critical Elements (For Professional Results)
L
– Legal Deposit at Library and Archives Canada
I
– It’s Time to Print Your Book
S
– Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing



TESTIMONIALS
“Your knowledge base is vast, awesome!”
~Joanie Lamond

“The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!”
~Wendy Flemons

“Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!”
~Stephanie Robinson

“I loved the information about using the Internet to promote your book.”
~Chantal Plowman

“… every bit of information that makes it ‘easy’ is welcome by me. Kim delivered these sorts of things.”
~Peter Vodak

“Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!”
~Lorraine Fuchs


FUNDRAISING

Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
  
If you’ve ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.






PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

How to Publish a Book in Canada (Canmore/Banff Sessions)

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:



KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com



BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years’ experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.



PUBLISH Your Book This Year!
P – Primary Types of Book Publishing (A Comparison)
U
– Understanding The Modern Submission Process
B
– Book Publishing’s Most Critical Elements (For Professional Results)
L
– Legal Deposit at Library and Archives Canada
I
– It’s Time to Print Your Book
S
– Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing



TESTIMONIALS
“Your knowledge base is vast, awesome!”
~Joanie Lamond

“The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!”
~Wendy Flemons

“Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!”
~Stephanie Robinson

“I loved the information about using the Internet to promote your book.”
~Chantal Plowman

“… every bit of information that makes it ‘easy’ is welcome by me. Kim delivered these sorts of things.”
~Peter Vodak

“Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!”
~Lorraine Fuchs



FUNDRAISING

Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
  
If you’ve ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.




 


PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

How to Publish a Book in Canada (Lethbridge Sessions)

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:



KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com



BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years’ experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.



PUBLISH Your Book This Year!
P – Primary Types of Book Publishing (A Comparison)
U
– Understanding The Modern Submission Process
B
– Book Publishing’s Most Critical Elements (For Professional Results)
L
– Legal Deposit at Library and Archives Canada
I
– It’s Time to Print Your Book
S
– Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing



TESTIMONIALS
“Your knowledge base is vast, awesome!”
~Joanie Lamond

“The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!”
~Wendy Flemons

“Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!”
~Stephanie Robinson

“I loved the information about using the Internet to promote your book.”
~Chantal Plowman

“… every bit of information that makes it ‘easy’ is welcome by me. Kim delivered these sorts of things.”
~Peter Vodak

“Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!”
~Lorraine Fuchs



FUNDRAISING

Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
  
If you’ve ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.




 


PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

How to Publish a Book in Canada (Regina Sessions)

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:



KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com



BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years’ experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.



PUBLISH Your Book This Year!
P – Primary Types of Book Publishing (A Comparison)
U
– Understanding The Modern Submission Process
B
– Book Publishing’s Most Critical Elements (For Professional Results)
L
– Legal Deposit at Library and Archives Canada
I
– It’s Time to Print Your Book
S
– Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing



TESTIMONIALS
“Your knowledge base is vast, awesome!”
~Joanie Lamond

“The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!”
~Wendy Flemons

“Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!”
~Stephanie Robinson

“I loved the information about using the Internet to promote your book.”
~Chantal Plowman

“… every bit of information that makes it ‘easy’ is welcome by me. Kim delivered these sorts of things.”
~Peter Vodak

“Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!”
~Lorraine Fuchs




FUNDRAISING

Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
  
If you’ve ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.


 

 

PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.