Category Archives: Online Marketing

Health & Fitness Author: The REAL Secret to Building a Successful Personal Trainer Career

Now available through AMAZON and KOBO!

The objective of this ebook is not to recommend any specific health, diet, or fitness regimens for personal trainers to follow. The primary audience for this book is self-employed personal trainers who are creating your own customized programs for various individuals, and my assumption is that you’ve been doing this for a while now. You’ve already built up a complete collection of personal trainer materials that you can draw from.

My intention is to show you how to expand the business you’ve already created—to, in essence, “clone yourself” so you can reach even more clients around the world while earning passive income on the side. Potentially significant passive income. As someone with 25 years’ experience in book publishing, sales, and marketing, I can show you how to self-publish professional grade personal trainer guides that will allow you to supplement your income in an efficient way. I know you’re already busy enough as it is, and there are only so many hours in the day, so efficiency is crucial. I get it, and that’s why I think this type of self-publishing program is perfect for you.

WHY EBOOKS AND AUDIOBOOKS SUIT PERSONAL TRAINERS

We all have a preferred learning style and strength whether it be audio, visual, or kinesthetic. Some prefer a more social gym setting where others prefer a more solitary workout environment. Obviously, ebooks and audiobooks have a great appeal for audio and visual solitary learners, and this is why they’re such a great addition to personal trainer programs.

Your more visual learners may prefer to savour and digest the images and text in front of them, in between sets, in the quiet comfort of a personal gym. A personal trainer ebook not only allows them to do this, but it also allows them to go back and review what they’ve read, to give it further thought before and after starting a new program.

Audiobooks are also useful personal trainer tools, particularly for the busy adult learners who spend much of their time commuting on a daily basis—whether they’re driving to and from work, or taking their kids to and from extracurricular activities after school. These individuals are often left with little spare time for any kind of “traditional” training, so audiobooks are a welcome alternative. Personal trainers can inspire and encourage these individuals to improve their lives by producing motivational audiobooks to complement other health and fitness programs. This allows your clients to further absorb your words of advice during a break at work, a morning jog, on a plane, or even in the car.

WHY SIGNIFICANT INCOME IS POSSIBLE FOR PERSONAL TRAINERS

Over the years, I’ve learned that the traditional (trade) book publishing method doesn’t work well for everyone. I come across more and more professionals who want to publish a book for all kinds of different reasons—to promote a business, educate or inspire others, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment. This book details the independent publishing method many authors around the world are now using to earn six-figure incomes; and I believe it is a great fit for personal trainers based on all the different clients (e.g., seniors, middle age adults, young adults, teenagers, males, females, et cetera) and subject matter (e.g., different muscle groups, different food groups, et cetera) that you can cover. The sky is the limit in your field, and self-publishing provides an opportunity for you to expand your business and genuinely help more clients without over-extending your workload.

NO INTEREST IN WRITING A BOOK YOURSELF? THAT’S OKAY. YOU DON’T HAVE TO

Although some authors both qualify and have the time to write their own books, others might choose to hire a professional ghostwriter to help them create that compelling narrative. Both are acceptable ways to produce a book. In this ebook, I’ll show you how to find an affordable professional ghostwriter to help you write your personal trainer guide.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Professional Self-Publishing for Online and Distance Educators: Reach More Students with Ebooks and Audiobooks

Now available through AMAZON and KOBO!

The objective of this ebook is not to recommend any specific approaches on how materials should be selected and organized for online and distance education programs. Nor is it my intention to advise you on how to design and teach your courses. The primary audience for this book is self-employed tutors who are creating your own lesson plans for students, and my assumption is that you’ve been doing this for a while now. You’ve already built up a complete collection of online and distance education materials.

This book will show you how to expand what you’ve already created—to, in essence, “clone yourself” so you can reach even more students around the world while earning passive income on the side. Potentially significant passive income. As someone with 25 years’ experience in book publishing, sales, and marketing, I can show you how to self-publish professional quality online and distance education guides that will allow you to supplement your income in an efficient way. I know private teachers are already busy enough as it is, so efficiency is important.

EBOOKS AND AUDIOBOOKS COMPLEMENT ONLINE AND DISTANCE EDUCATION

We all have a preferred learning style and strength whether it be audio, visual, or kinesthetic. Some prefer a more social classroom setting where others prefer a more solitary learning environment. Obviously, ebooks and audiobooks have a great appeal for audio and visual solitary learners, and this is why they’re such a great addition to any online and distance education program.

Your more visual learners will prefer to savour and digest the text in front of them, at their own pace, in the quiet comfort of a preferred learning area. An online and distance education ebook not only allows them to do this, but it also allows them to go back and review what they’ve read, to give it further thought later on.

Audiobooks are also useful online and distance education tools—particularly for the busy adult learners who spend much of their time commuting on a daily basis—whether they’re driving to and from work, or taking their kids to and from extracurricular activities after school. These individuals are often left with little spare time for any kind of “traditional” tutoring, so audiobooks are a welcome online and distance education alternative. It allows them to absorb their lessons during a break at work, a morning jog, on a plane, or even in the car.

WHY SIGNIFICANT INCOME IS POSSIBLE WITH ONLINE AND DISTANCE EDUCATION CAREERS

Over the years, I’ve learned that the traditional (trade) book publishing method doesn’t work well for everyone. I come across more and more professionals who want to publish a book for all kinds of different reasons—to promote a business, educate others, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment. This book details the independent publishing method many authors around the world are now using to earn six-figure incomes, and I believe it is a great fit for those who work in the online and distance education field. It provides an opportunity for you to expand your business and genuinely help more students without over-extending your workload.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Expand Your ESL Tutoring Service to Reach More Students: How to Self-Publish Professional Quality Ebooks and Audiobooks

Now available through AMAZON and KOBO!

The intention of this book is not to recommend any specific ESL tutoring lesson plans, ideas, or best practices to anyone. My assumption is that, as a certified ESL/TESOL/TESL/TEFL instructor, you already know what you’re doing in this regard. In fact, you’ve most likely been teaching for a while now and have already built up a complete collection of lesson plans for your students.

This book is intended to show you how to expand what you’ve already created—to, in essence, “clone yourself” so you can reach even more students online while earning passive income on the side. I’m a certified TESOL instructor, but I’m an author and book publisher first and foremost. As someone with 25 years’ experience in this industry, I can show you how to self-publish professional quality teaching guides that will allow you to earn supplemental income in an efficient way. I know your ESL tutoring service already has you busy enough as it is!

ESL TUTORING METHODOLOGIES

Every person learns in a different way. Some students are more visual learners who prefer to savour and digest the text in front of them, at their own pace, in the quiet comfort of a favourite learning area. An ebook not only allows them to do this, but it also allows them to go back and review what they’ve read, to give it further thought later on.

But in the world of ESL tutoring, visual “teacher-centric” teaching (e.g., assigning reading exercises, following the direct teaching methodology of demonstrations, visuals, and public speaking) is only a fraction of the coursework, isn’t it? Many would say the most effective way to develop new language skills is through auditory“student-centric” teaching (e.g., assigning hearing and listening exercises, utilizing the communicative and task-based learning approaches that involve fun tasks and group/pair work). In this case, audiobooks are the perfect ESL tutoring tool.

Audiobooks are also useful for the busy adult ESL learners who spend much of their time commuting on a daily basis—whether they’re driving to work, or taking their kids to and from extracurricular activities after school. These individuals are often left with little spare time for any kind of “traditional” ESL tutoring, so audiobooks are a welcome alternative. It allows them to absorb their English lessons during a break at work, a morning jog, on a plane, or even in the car—to fit their ongoing education into their busy lives.

ENGLISH LANGUAGE VARIATIONS IN ESL TUTORING

Every certified ESL tutoring professional knows that English is far from being a simple, straightforward language—all the more reason for you to hire a professional editor from the particular “Western-based” English region you’re trying to emulate in your ebook. There are many different editorial style guides associated with ESL tutoring, depending on which country you wish to represent: United Kingdom, Canada, the United States of America, Australia, et cetera. We all have different ways of spelling and punctuating the English language, so we each use different editorial style guides when editing books.

In this ebook, I’ll be touching on the importance of consistency in editing, particularly when it comes to ESL tutoring. I know of no other self-publishing “how to” guide that offers this type of advice to its readers, so it makes this ebook all the more useful to you.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

How to Sell a Children’s Book Series: Without Any Prior Sales Experience!

Now available through AMAZON and KOBO!

Who did I write this ebook for? Children’s book authors—aspiring and already published. That’s a given.

But this is not for adults alone. My intention is to take things a step further by providing key information about selling children’s books to both adults and their children. Why? Because if you or your child is anything like me, then that aspiration to write and someday publish began at a very young age. In that case, this will likely be a lifelong passion; so, why not learn some of the business aspects of this industry early on? While some children are encouraged to learn basic economics by setting up lemonade stands on the sidewalks in front of their homes, perhaps others can learn the same skills by self-publishing ebooks online—by following their lifelong passions in the process.

This is how one’s writing career often begins, particularly when that individual starts writing as a child: poetry, short stories, chapter books. Eventually, these works of art may turn into graphic novels or full-length novels. Maybe he or she will stick with fiction or move to non-fiction. Maybe the intended audience will change from children to young adults to adults as the years go by. The good news is, the sky is the limit when it comes to one’s imagination and passion. Both Dr. Seuss and J.K. Rowling have certainly enjoyed years of massive success by sticking with children’s book audiences; so, if that’s where your heart is, stick with it. It’s unnecessary to change who you are or what you desire to write about regardless of others’ opinions on the matter. That’s the truth.

Whatever children’s book is being written, there is a market for it. One simply needs to understand how to reach that target market. There are some fundamentals to the business aspect of book publishing, sales, and marketing that can help every author improve his or her chances of commercial success no matter what type of book is being sold, and that’s what this ebook is about. It outlines, from start to finish, the process that many of today’s most successful independent authors are using to sell thousands of books online each year. If it can work for them, it may well work for you and/or your child.

Since I started seriously writing and enquiring about my publishing options at age 10 myself, I’ve marked the appropriate age range for this ebook as between the ages of 10 and 15 years old even though the topic matter being covered is fairly in-depth. That’s because we’re discussing all kinds of children’s books in here (e.g., novellas, chapter books, picture books, et cetera); and, of course, the intention is for parents to read this book along with your children so you can help them with additional research and understanding as needed.

It goes without saying, but I’ll say it anyway, that all adults who are interested in writing, publishing, and selling children’s books will also gain important insight from this ebook. This book is not only for children and their parents. It’s for everyone who is interested in learning how to sell a children’s book series online.

Why do I refer to “a children’s book series” rather than simply “a children’s book” you’re wondering? There is a very good reason for this. Read on to learn why…

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

[Ebook Conversion Sale!] Improve Your Sales on Amazon

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

Just a quick reminder of Polished Publishing Group (PPG)’s ebook conversion services and why it’s so important to convert your paperbacks and hardcovers into a .MOBI ebook for sale on Amazon’s Kindle.

A little while ago, I posted a blog entry titled 3 Ways an Author Central Page Can Spike Your Ranking on Amazon. In this post, I talked about the fact that PPG cannot create an author page for you on Amazon. If we could, we would. But according to Amazon’s rules, authors must create their own author pages and then “claim” their own book(s) to those pages in order for them to display properly.

It’s always a great idea to offer your potential and current readers their choice between a physical book (e.g., paperback, hardcover) and ebook version of your title on your Author Central page. And it’s an even better idea to upload them at different times for all the reasons discussed in the above blog post.

If you currently only have a physical book published right now, we can help you convert the final print-ready .PDF or Word.doc file for that book to a .MOBI ebook for you.

In fact, we’ll do even better than that for you this month…

Click here to order your conversion package before November 1, 2017, and we’ll convert TWO ebook formats for you for the price of only one: a .MOBI (Amazon’s Kindle ebook format) and an .EPUB (Kobo’s ebook format).

We’ll even send you some helpful tips on how to upload the files to each platform so you can reach a broader audience through both.

It doesn’t matter to us where/who you published your paperbacks/hardcovers through. If you can provide us with the final print-ready .PDF or Word.doc file for your book, we can help. Click here to order your conversion package before November 1, 2017.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Three Ways an Author Central Page Can Spike Your Ranking on Amazon

Kim Staflund’s Author Central page can be found here: https://www.amazon.com/Kim-Staflund/e/B0733M2PZV/

You may have been browsing Amazon.com’s bookstore recently, and you may have come across author pages that group together all of an author’s books in one place along with his or her photo(s) and biography. If you’re wondering how you can set up a page like this for yourself and how it can help to spike your overall ranking on Amazon, keep reading. Here’s what you need to know.

You Must Create Your Own Author Central Page and “Claim” Your Books to That Page

Whether you have a publisher (such as PPG) that is publishing your books worldwide for you or you’re self-publishing your own ebooks to Amazon’s Kindle by yourself, Amazon won’t automatically group all your books together—nor will Amazon allow your publisher to do it on your behalf because the company prefers to work directly with individual authors. What you must do is sign up to create your own Author Central Page; and, once that process is complete, you must contact them again to “claim” each of the books you want added to your page by sending them a list of the ISBNs (or ASINs) and titles of those books.

Your Author Ranking is Important to Your Overall Success Online

In many ways, online book sales and marketing works differently than traditional book sales and marketing does. In the traditional world, you’re trying to appeal to people (e.g., publicists, book reviewers, booksellers) to help you promote your book(s) to the masses. But, in the online world, you’re goal is to get your webpage indexed via computerized processes—algorithms. It’s all about effectively “pinging” a search engine’s algorithm in order to rank higher and higher in its search results which, much like a successful publicity campaign, will increase your page’s exposure. More exposure generally equates to more sales over time. It’s a numbers game.

Each one of your books on Amazon’s website has its own individual webpage ranking, and that ranking is based primarily on how many copies of the book have been sold. But there are other factors that can affect ranking such as publishing frequency, association with other bestselling books via the “Customers who bought this item also bought” section of the page, and one’s Author Central page … to name only three (algorithms are elusive creatures).

Three Ways an Author Central Page Can Spike Your Ranking on Amazon

Once your page is officially set up (which should only take a day or two … they’re pretty fast), the fun begins! Now you can create an author bio for yourself, upload author photos and promotional videos, include your upcoming events, and add the really simple syndication (RSS) feed from your WordPress blog to share teasers of your latest blog posts with an extended audience. Doing so can help to spike your ranking on Amazon in these three ways:

1. The very act of creating an Author Central page—and adding those first one or two books, author photos, events, and/or videos—automatically spikes your overall author ranking on Amazon. I found it to be quite a significant spike (400,000+ points on the author ranking scale!), so they’ve obviously built this into their algorithm to encourage more and more authors to do it.

2. Each subsequent update of any kind pings Amazon’s algorithm and increases your ranking again; albeit, in my experience, it’s not as significant a boost in ranking as the first time around. But here’s some great news: much like it is with all blogs and online publications, each time your RSS feed adds another entry to your author page, it not only pings Amazon. It also tells other search engines (e.g., Google, Yahoo, Bing, Baidu) that this particular Amazon page has received another relevant update which gets it re-indexed with all of them. (It goes without saying, but I’ll say it anyway, that an RSS backlink like this on a high-traffic website such as Amazon is also great for your blog’s SEO.)

3. Last but not least, a high-ranking Author Central page can help to boost the ranking of every book associated with it. If someone buys one of your books and really likes it, he or she won’t have to go far to find all the other books published by you. They will all be listed together, making it much easier to find and buy. The more books people buy and subsequently review for you on Amazon, the higher up your overall ranking will go.

The key is to maintain this pace. Keep it going. Keep updating your Author Central page in various ways … new books, new pictures, new events, new videos, new posts via your RSS feed. You can build on the last increase in your ranking by adding a new update quickly. But if you stop for extended periods of time, it will all slide back down again. Pretty soon, you’ll be so low on the totem pole that it will take a lot of work to climb back up to the top. So, be sure to keep your momentum going by continually updating your page at least once per week if not more. That’s the key to success in the world of algorithms and online selling.

Not All Amazon Regions Currently Offer Author Central Pages … and the Ones That Do Don’t Offer All the Same Features as Amazon.com

As of today’s date, there are only five regions in the world that offer Author Central pages and you must set up each one separately from the rest: the USA, UK, Germany, France, and Japan. I’ve also found that only the USA page allows for links to RSS feeds, but I’m hopeful the other regions will begin to see the benefit of this and add it to their platforms over time.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

What if you could sell 1,000 copies of your book every month?

CLICK HERE TO BUY IT NOW!

What if you could sell 1,000 copies of your book every month? How about 3,000? Or even more?

I’ll be the first to admit that I used to think the likelihood of this was quite low. But I’ve done some research, this past year, and I’ve come across quite a few teachers who have shown me just how possible this truly is. Now I’m going to share their teachings with you, and I’ll begin with this short excerpt from the first book of my new mini ebook series titled Book Publishing Shortcuts for Online Marketers | Six Weeks to Creating a Book Series that Earns Passive Income from Several Sources:

…one evening, while I was researching bestselling strategies for authors, I came across an online Forbes article by J. McGregor (McGregor, J. 2017) titled “Amazon Pays $450,000 A Year To This Self-Published Writer.” That began to shift my thinking. It was an eye-opening piece about a highly successful UK author named Mark Dawson and how he sells massive quantities of books online. Following that, I attended a conference in Columbia, Missouri, where I met a US author named Liz Schulte who also earns a six-figure income selling her books online. A while later, I met an Aussie author named Timothy Ellis through an online Q&A site called Quora (Ellis, T. 2017, July), and he willingly shared his personal formula for selling a minimum of 3,000 books online every single month. (You can read more about these authors in this post from the PPG Publisher’s Blog.)

These three authors write fiction. So, I went in search of a non-fiction success story to confirm for myself that this strategy can work for everyone and every type of book—not only fictional novels. With a quick Google search, I easily found a post on The Creative Penn blog about a non-fiction author named Steve Scott (Penn, J. 2014). He, too, appears to be using this “rapid release” publishing method in conjunction with various other strategies, some of which will be discussed within this ebook series. (You can read more about Steve’s story in this post from the PPG Publisher’s Blog.)

Pre-order your copy today!

You may be wondering to yourself how they do it. What is the strategy? After quite a lot of research, I can tell you that, while they each have a unique relationship with their respective readers, there are two qualities they all share. And these are the two qualities that allow them all to sell the equivalent of thousands of books per month.

If you’re interested in learning more, then I highly recommend you pick up a copy of each mini ebook within my new series titled Book Publishing Shortcuts for Online Marketers | Six Weeks to Creating a Book Series that Earns Passive Income from Several Sources. Inside these books, I talk in detail about the two techniques each of these authors use to sell their books … plus a few more I’ve learned along the way while studying how Amazon’s and Google’s algorithms work.

The first book in the series is available for sale now. The remaining three are all available for back order. Order them today. Read them in full. Learn these strategies because they may just help you to improve your own sales in ways you never dreamed were possible before.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

[COMING SOON!] Seven New Ebooks in the T-Shaped Marketing for Authors Series

Guest Blogging and Content Syndication

HTML Coding for Beginners

Mobile Marketing

Pay-per-click (PPC) Advertising

Search Engine Optimization (SEO)

Social Marketing

Video Marketing

T-Shaped Marketing for Authors. The New Way to Sell Books.

Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions of people doing the same thing as you’re doing online, you’ve got to be Internet savvy to a degree. You’ve got to figure out a way to stand out among the rest by combining analytical and creative skills together. I’m talking about T-shaped marketing.

Co-founder of Moz, Rand Fishkin (2013), provides this succinct description of T-shaped marketing on his company’s blog:

“T-Shaped basically refers to having a light level of knowledge in a broad
array of skills, and deep knowledge/ability in a single one (or a few).”

In other words, your deep knowledge/ability—the stem of the T—is the content you’ve written about in your book(s). The flat, horizontal part at the top represents the various creative and analytical skills you can learn to best utilize the Internet in selling your book(s).

Some of today’s most recognized companies used their own unique T-shaped marketing strategies (also referred to as “growth hacking”) to build their businesses quickly when little or no venture capital was available to them: Airbnb used some shrewd background coding to hack the Craigslist platform to boost its own site’s user experience; PayPal grew quickly by paying early users for referrals; and Dropbox used a strategy similar to PayPal’s by giving early users extra storage for referrals. These tactics piggybacked their other online efforts (e.g., SEO, PPC) to supercharge each company’s scalability, hence the term “growth hacking.”

Authors can do the same. They can use T-shaped marketing to their advantage, and many of today’s most successful online authors already do. Each ebook in this series will focus on one particular T-shaped marketing avenue so authors can learn to utilize several customized strategies:

* Online (paid) and Offline (unpaid) Book Reviews | Advertising vs. Publicity
* Email Marketing
* Advertorials and Blogging
* Content Syndication and Guest blogging
* HTML Coding for Beginners
* Mobile Marketing
* Pay-per-click (PPC) Advertising
* Search engine optimization SEO
* Social Marketing
* Video Marketing
* And the list goes on!

Authors are entrepreneurs, and T-shaped marketing is every entrepreneur’s friend. The top authors move more books by getting in front of their customers and communicating with them in a clear and consistent manner; and they do this by virtue of social media marketing, blogging, book reviews, email marketing, publicity/media tours, and all the other T-shaped marketing strategies we’ll be discussing. They do what’s necessary to make themselves stand out among all the rest for their particular genres, just as business people do with traditional companies.

The good news is it’s possible! There are examples right before your eyes—right inside these mini ebooks—of successful authors who have used T-shaped marketing to sell THOUSANDS and THOUSANDS of books. You can use T-shaped marketing like a pro, too. I’ll show you how.

T-Shaped Marketing for Authors – Inaugural Ebook

Coming soon! Watch for it in the fall of 2017.

T-Shaped Marketing for Authors. The New Way to Sell Books.

Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions of people doing the same thing as you’re doing online, you’ve got to be Internet savvy to a degree. You’ve got to figure out a way to stand out among the rest by combining analytical and creative skills together. I’m talking about T-shaped marketing.

Co-founder of Moz, Rand Fishkin (2013), provides this succinct description of T-shaped marketing on his company’s blog:

“T-Shaped basically refers to having a light level of knowledge in a broad
array of skills, and deep knowledge/ability in a single one (or a few).”

In other words, your deep knowledge/ability—the stem of the T—is the content you’ve written about in your book(s). The flat, horizontal part at the top represents the various creative and analytical skills you can learn to best utilize the Internet in selling your book(s).

Some of today’s most recognized companies used their own unique T-shaped marketing strategies (also referred to as “growth hacking”) to build their businesses quickly when little or no venture capital was available to them: Airbnb used some shrewd background coding to hack the Craigslist platform to boost its own site’s user experience; PayPal grew quickly by paying early users for referrals; and Dropbox used a strategy similar to PayPal’s by giving early users extra storage for referrals. These tactics piggybacked their other online efforts (e.g., SEO, PPC) to supercharge each company’s scalability, hence the term “growth hacking.”

Authors can do the same. They can use T-shaped marketing to their advantage, and many of today’s most successful online authors already do. Each ebook in this series will focus on one particular T-shaped marketing avenue so authors can learn to utilize several customized strategies:

* Online (paid) and Offline (unpaid) Book Reviews | Advertising vs. Publicity
* Email Marketing
* Advertorials and Blogging
* Content Syndication and Guest blogging
* HTML Coding for Beginners
* Mobile Marketing
* Pay-per-click (PPC) Advertising
* Search engine optimization SEO
* Social Marketing
* Video Marketing
* And the list goes on!

Authors are entrepreneurs, and T-shaped marketing is every entrepreneur’s friend. The top authors move more books by getting in front of their customers and communicating with them in a clear and consistent manner; and they do this by virtue of social media marketing, blogging, book reviews, email marketing, publicity/media tours, and all the other T-shaped marketing strategies we’ll be discussing. They do what’s necessary to make themselves stand out among all the rest for their particular genres, just as business people do with traditional companies.

The good news is it’s possible! There are examples right before your eyes—right inside these mini ebooks—of successful authors who have used T-shaped marketing to sell THOUSANDS and THOUSANDS of books. You can use T-shaped marketing like a pro, too. I’ll show you how.

A Non-Fiction Self-Published Author Success Story with Ryan Biddulph

Ryan Biddulph, Bestselling Non-Fiction Author on Amazon

4 measly eBooks.

In 4 months.

I was floored.

After becoming overwhelmed with a sense of excitement about writing and self-publishing my first eBook, I failed miserably.

A good friend nudged me to write an eBook. I had resisted my own inner pull and advice from friends for years.

I bought a domain, churned out the eBook and sold 1 each month before I trashed my site and eBook in a fit of complete frustration, anger and anguish.

3 years later I have written and self-published 126 bite-sized non-fiction eBooks. A few of my eBooks became Amazon best sellers. I even ghost wrote an Amazon best selling ebook which netted tens of thousands of dollars in sales.

How did I make the transition from struggling self publisher to rocking self-publishing machine?

I followed a few basic steps to right myself.

1: I Got Clear on Why I Wrote and Self-Published eBooks

I honestly saw my first eBook launch for what it was: I primarily wanted to make quick money.

I did self-publish a helpful eBook. I also chose a relatively unknown platform through which I sold the eBook.

I was heavily focused on getting profits so I gave little thought to the eBook title, my marketing strategy and the problem I solved through the eBook.

Worst of all, I had no specific reader in mind before I brainstormed, outlined and wrote the eBook.

I learned my lesson for the Blogging From Paradise eBook series. I wrote these eBooks mainly because I enjoyed writing. I also visualized a specific reader in mind before contemplating eBook titles and outlines.

Get hyper clear on why you want to be a self-published author. Tie the reason to something fun and freeing. Get your energy right to build your self-publishing campaign on a solid foundation.

2: I Wrote What I Knew

I’ve had self-publishing success by writing 6,000 to 15,000 word, short and punchy reads on topics I know inside-out. I address specific problems suffered by my blog readers to match my passion and know-how with reader pain points.

Unless you are writing an in-depth, heavily researched eBook I suggest you cover familiar topics to confidently self-publish eBooks.

My creative process: I brainstorm eBook titles based on reader problems, create titles solutions to address those problems, outline eBooks and write the eBook chapter by chapter.

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3: I Became Comfortable Writing in My Distinct Voice

Purists may cringe after reading my blog posts and eBooks.

I am not a polished author.

But I also have circled the globe over the past 6 years as a world traveling blogger and Amazon bestselling author.

I feel comfortable writing how Ryan Biddulph writes. Even if this means turning off writing purists.

My eBook How to Find Your Writing Voice is the top ranked eBook from its category on all of Amazon.

All 49 customer reviews are 5 star reviews because I give readers permission to write best sellers on Amazon in their own unique, authentic voice, even if this writing style is unpolished.

Write 1000 words daily in a Word document for practice. Trash the document after you reach your daily word count. Feel comfortable with your writing style. Position yourself for a successful non-fiction self-publishing career.

4: I Found My Niche

My readers would become bored reading a 30,000 word eBook on blogging.

They prefer a 6,000 to 15,000 word pillar style blog post masquerading as a pillar style post.

My readers also enjoy shopping from a wide range of eBooks on a variety of blogging and travel-themed topics.

I wrote 126 eBooks to follow James Altucher’s advice: “The best way to promote your current book is to write your next eBook.”

5: I Built a Community

Struggling self-publishing authors tend to worry about how or where to find readers.

I decided to embody this quote well before I considered self-publishing.

“The wealthiest people on earth look for and build networks. Everyone else looks for work.” ~ Robert Kiyosaki

I patiently and persistently built a friend network of blogging tips and travel bloggers by promoting them, endorsing them and featuring them on my blog.

My patience paid off.

Since I looked for and built a friend network my blogging buddies help to build momentum behind my eBook promotional blitzes. Many of my blogging buddies purchase and review my eBooks too.

Build your readership by promoting top authors in your writing niche. If you are an author blogger, promote top bloggers in your niche. Co-promote one another to build large, loyal, supportive communities.

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6: I Built a Blog and Email List

I helped people with their blogging problems through my blog.

I built strong bonds with my readers through my email list.

My readers expect a helpful blogging eBook delivered to their email inbox every other Friday.

Start blogging through a self-hosted WordPress blog.

Grow your email list to stay in touch with your readers.

Use these 2 tools to help folks for free and to announce new eBook releases.

7: I Used Free Promotions to Boost Sales and Reviews

I sometimes use free promotions to increase eBook sales and reviews.

Giving eBooks away gratis is a generous way to increase your exposure.

Create a buzz around your eBooks by giving your creations away for free on the release date.

8: I Created Authentic, Rough and Ready eBook Covers

When I think of how much money I paid to design my eBook covers I have probably spent more than James Patterson, Lee Child and George R.R. Martin combined.

I personally photographed every one of my eBook cover backgrounds in exotic places like Fiji, Bali, Thailand and Costa Rica. Add up my plane ticket costs and you quickly see what I mean.

I chose to be ruthlessly particular in all things branding. The Blogging From Paradise logo graces all of my eBook covers. Factor in my pictures from paradise and you have an authentic experience for any of my eBook readers.

These rough and ready, simple, clean covers deviate from normal eBook cover design but I always intended to differentiate myself and my brand from the average eBook author.

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My #1 Piece of Advice for Aspiring Self-Publishers

You need to love writing to get through the ups and downs of being a self-publishing author.

If you feel passionate about self-publishing an eBook write 1000 words or more daily for practice. Make writing as habitual to you as breathing.

Have fun writing. Even if you’re a non-fiction author let your imagination run wild. Develop a daily writing habit.

Hone your skills, enjoy the ride, build your reader base and you too can become a successful non-fiction writer.

Amazon eBook Author Page: https://www.amazon.com/Ryan-Biddulph/e/B00MWC59RS/

Website: https://www.bloggingfromparadise.com/

© Ryan Biddulph 2017