Category Archives: Online Marketing

Learn at Your Own Pace: Online Courses in Writing, Publishing, and Selling Books

With the help of Udemy‘s online learning portal, you can build on your book writing, publishing, and selling skills from the comfort of your home at your own pace. Here are just two of the courses that can help you with every aspect of your next book project from start to finish:


Writing A Book: The First Draft
Learn your style of writing and get that first book out of your head

  


Self-Publishing Success in Bookstores and Online!
Everything You Need to Know All in One Place: Writing, Publishing, Distribution, Marketing, Selling, Printing, and MORE!

  

Check them out today! Just click on the above two pictures to be redirected to Udemy.com where you can enroll and start learning immediately. Good luck and enjoy!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

[Thinking Outside the Box] T-Shaped Marketing for Authors

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

Online marketing—blogging, social media marketing, pay-per-click advertising, to name only three kinds—provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were limited to their own backyards. But to make any kind of real headway in this crowded space full of millions of people doing the same thing as you’re doing online, you’ve got to think outside the box. You’ve got to figure out a way to stand out among the rest by combining analytical and creative skills together. I’m talking about T-shaped marketing.

I invite you to click on this link because it will bring you to a diagram that depicts the T-shaped marketing concept really well: The T-Shaped Web Marketer. To quote the author of this Moz blog entry: “T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few).” Your deep knowledge/ability (the stem of the T) is the content you’ve written about in your book(s) whereas the flat, horizontal part at the top represents the various other creative and analytical skills you can learn to best utilize the Internet in selling your book(s).

Many of the most successful online companies of today used T-shaped marketing (also referred to as “growth hacking” which will be discussed in an upcoming blog entry) to grow their businesses when no venture capital was available to help them. AirBNB utilized Craigslist users as part of their growth hacking strategy. PayPal paid people for referrals. DropBox gave people extra storage for referrals. There are many more examples of this, as well.

I believe authors can do the same thing as these companies did to really put themselves and their books on the map. If you have any doubts about that, I invite you to read this online Forbes article: Amazon Pays $450,000 A Year To This Self-Published Writer. Mark Dawson was first trade published. But when he saw how few copies his trade publisher sold for him, he switched to self-publishing for his next book and learned how to become an entrepreneurial author instead of a mere trade published author. This is T-shaped marketing at its best.

I hope today’s blog entry will whet your appetite enough to join me again for the next one. I’ll be talking about growth hacking in a bit more detail when we meet each other again.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Modern Marketing for Authors: Post Your Readings and Interviews on YouTube

There are a lot of different ways that authors can use YouTube to promote their books and get more leverage out of past publicity (e.g. radio or television interviews). Here are two examples…

Video Readings

A few years back, I decided to create a video of me reading the introduction to my third book, titled 11:11, with Canmore’s renown Three Sisters Mountain Range behind me. Mother Nature seemed to approve of the idea by gifting us with mild temperatures—it was a balmy +2 degrees Celsius on March 8, 2010, even up in Alberta’s mountaintops!—which allowed me to be filmed without a coat, gloves, or even a hat on. (You can imagine how much easier it is to turn the pages of a book without gloves on!) I couldn’t have asked for a nicer winter day.

In addition to agreeable winter weather conditions, I had the honour of working with two consummate professionals—David Joseph of David Joseph Photography and Patricia M. Gallagher of PMG Creative—who added their creative ideas to mine to help make this video come together. This is yet another testament to the fact that two or more brains are better than one. A combined mastermind can create wonderful results.

Here is a link to my YouTube video reading:

Media Interviews

In 2016, Brent Gill, a correspondent for the Central Valley Business Times (CVBT) in Stockton, California, conducted this very unique audio interview with four-time PPG author Colin Manuel … unique because Colin is 70% hearing impaired. How do you conduct an audio interview with a hearing-impaired author? With a little finagling and clever innovation, that’s how!

We asked Brent to provide us with the audio file for this interview so we could convert it into a YouTube-friendly format and re-post it for our subscribers. In the description portion of the interview, we posted all the ISBNs for all Colin’s books and let readers know where they can buy them. Now, our author can further leverage this publicity by sharing the YouTube link with his current and prospective readers any time he wants to.

Here is a link to that interview:

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2010 (original post) 2017 (updated post) Polished Publishing Group (PPG). All rights reserved.

Why Do We Use Social Media Marketing? What’s the Point?

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

As you know, I’m a strong proponent of social media marketing and am always telling my authors to use it in conjunction with blogging so they can sell more books. You may be asking yourself why. You may be one of the many people who ask, “How do you monetize it? How do you make money using social media marketing?” If you’re one of these people, then you need to read this blog entry because it will clarify a few things for you.

There are experts out there who will teach you specifically how to earn money using Twitter or YouTube or whatever other social media platform … and I share some of those with you in this email campaign. But I personally use these websites in a different context. I use them as advertising tools. I use them to drive more traffic to other e-commerce sites where I sell my books and various other services (e.g. personalized and customized sales coaching for authors).

I want to give you a couple of examples to help explain. Take a look at PPG’s Twitter page here. And take a look at my personal author Twitter page here. Every single day, one or two different tweets are sent out to our respective Twitter followers from these pages. Sometimes, events are being promoted. Other times, positive book reviews are being shared. We post our blog entries and links to the opt-in pages for our email campaigns here. And, occasionally, a link to where our books can be purchased online are being tweeted, too. It’s a mixture of everything, and it’s done on a daily basis.

Consistency is key. Regular advertising is all about creating top of mind awareness—staying in front of your prospective readers/customers so that, when they’re in the market to purchase what you’re selling, they’ll recall you (your book, your services) above all the rest.

We live in a wonderful world where we don’t have to pay thousands of dollars to achieve this anymore. Where we used to have to buy expensive newspaper, radio, or television ads to reach our target markets, we now have the Internet which allows us to reach an unlimited audience free of charge. All it takes is the time you have to build your subscribers, followers, likes, et cetera, on the various social media platforms.

Why do companies with prominent brands such as Coca Cola and Disney and Nike advertise regularly? Because it works! It allows them to stay top of mind for you—their prospective (possibly repeat) customer. And that’s what social media marketing can do for you and your book over time.

Go ahead and follow us on the two above-mentioned Twitter pages so you can watch how we do it. It may provide you with some inspiration for your own Twitter page.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

FREE Daily Tips Emailed Directly to Your Inbox from Kim Staflund

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

I’ve made it my mission in life to help authors the world over enjoy more commercial success. As a bestselling author and sales coach, I can show you how to write, publish, advertise, sell, market, and publicize your own book(s) using all the effective traditional and online tricks of the trade. My books, my blog, and my Sales Coaching for Authors webinars are three of the teaching tools I use.

In addition to these resources, I’ve also put together four email campaigns tailored directly toward three different types of writers/authors. By subscribing to any one of these campaigns, you’ll receive free daily tips from me directly into your email inbox. Whether you’re in the writing stages of your book or have already published it and are now looking for ways to sell it, there is something here for you:

FREE Book Publishing Guide: Learn How to Create a Best Seller

Learn How to Protect Your Creative Work! FREE ADVICE from a Trademark, Copyright and Entertainment Attorney

Writing and Publishing for Business Professionals: Learn How to Save Time, Earn a Profit, and Stand Out as an Industry Expert in Your Field!

Time Management Tips for Writers … and Everything Else You Need to Help You Write That Book!

Whether you subscribe to one—or all—of these email campaigns, you have my personal guarantee that your privacy is 100% assured and your email address will never be shared with anyone else. My intention is simply to provide you with some true value in the form of useful information that will help you achieve your goals. And I’m providing it for FREE!

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.