Category Archives: Ebooks

A Non-Fiction Self-Published Author Success Story with Ryan Biddulph

Ryan Biddulph, Bestselling Non-Fiction Author on Amazon

4 measly eBooks.

In 4 months.

I was floored.

After becoming overwhelmed with a sense of excitement about writing and self-publishing my first eBook, I failed miserably.

A good friend nudged me to write an eBook. I had resisted my own inner pull and advice from friends for years.

I bought a domain, churned out the eBook and sold 1 each month before I trashed my site and eBook in a fit of complete frustration, anger and anguish.

3 years later I have written and self-published 126 bite-sized non-fiction eBooks. A few of my eBooks became Amazon best sellers. I even ghost wrote an Amazon best selling ebook which netted tens of thousands of dollars in sales.

How did I make the transition from struggling self publisher to rocking self-publishing machine?

I followed a few basic steps to right myself.

1: I Got Clear on Why I Wrote and Self-Published eBooks

I honestly saw my first eBook launch for what it was: I primarily wanted to make quick money.

I did self-publish a helpful eBook. I also chose a relatively unknown platform through which I sold the eBook.

I was heavily focused on getting profits so I gave little thought to the eBook title, my marketing strategy and the problem I solved through the eBook.

Worst of all, I had no specific reader in mind before I brainstormed, outlined and wrote the eBook.

I learned my lesson for the Blogging From Paradise eBook series. I wrote these eBooks mainly because I enjoyed writing. I also visualized a specific reader in mind before contemplating eBook titles and outlines.

Get hyper clear on why you want to be a self-published author. Tie the reason to something fun and freeing. Get your energy right to build your self-publishing campaign on a solid foundation.

2: I Wrote What I Knew

I’ve had self-publishing success by writing 6,000 to 15,000 word, short and punchy reads on topics I know inside-out. I address specific problems suffered by my blog readers to match my passion and know how with reader pain points.

Unless you are writing an in-depth, heavily researched eBook I suggest you cover familiar topics to confidently self-publish eBooks.

My creative process: I brainstorm eBook titles based on reader problems, create titles solutions to address those problems, outline eBooks and write the eBook chapter by chapter.

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3: I Became Comfortable Writing in My Distinct Voice

Purists may cringe after reading my blog posts and eBooks.

I am not a polished author.

But I also have circled the globe over the past 6 years as a world traveling blogger and Amazon bestselling author.

I feel comfortable writing how Ryan Biddulph writes. Even if this means turning off writing purists.

My eBook How to Find Your Writing Voice is the top ranked eBook from its category on all of Amazon.

All 49 customer reviews are 5 star reviews because I give readers permission to write best sellers on Amazon in their own unique, authentic voice, even if this writing style is unpolished.

Write 1000 words daily in a Word document for practice. Trash the document after you reach your daily word count. Feel comfortable with your writing style. Position yourself for a successful non-fiction self-publishing career.

4: I Found My Niche

My readers would become bored reading a 30,000 word eBook on blogging.

They prefer a 6,000 to 15,000 word pillar style blog post masquerading as a pillar style post.

My readers also enjoy shopping from a wide range of eBooks on a variety of blogging and travel-themed topics.

I wrote 126 eBooks to follow James Altucher’s advice: “The best way to promote your current book is to write your next eBook.”

5: I Built a Community

Struggling self-publishing authors tend to worry about how or where to find readers.

I decided to embody this quote well before I considered self-publishing.

“The wealthiest people on earth look for and build networks. Everyone else looks for work.” ~ Robert Kiyosaki

I patiently and persistently built a friend network of blogging tips and travel bloggers by promoting them, endorsing them and featuring them on my blog.

My patience paid off.

Since I looked for and built a friend network my blogging buddies help to build momentum behind my eBook promotional blitzes. Many of my blogging buddies purchase and review my eBooks too.

Build your readership by promoting top authors in your writing niche. If you are an author blogger, promote top bloggers in your niche. Co-promote one another to build large, loyal, supportive communities.

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6: I Built a Blog and Email List

I helped people with their blogging problems through my blog.

I built strong bonds with my readers through my email list.

My readers expect a helpful blogging eBook delivered to their email inbox every other Friday.

Start blogging through a self-hosted WordPress blog.

Grow your email list to stay in touch with your readers.

Use these 2 tools to help folks for free and to announce new eBook releases.

7: I Used Free Promotions to Boost Sales and Reviews

I sometimes use free promotions to increase eBook sales and reviews.

Giving eBooks away gratis is a generous way to increase your exposure.

Create a buzz around your eBooks by giving your creations away for free on the release date.

8: I Created Authentic, Rough and Ready eBook Covers

When I think of how much money I paid to design my eBook covers I have probably spent more than James Patterson, Lee Child and George R.R. Martin combined.

I personally photographed every one of my eBook cover backgrounds in exotic places like Fiji, Bali, Thailand and Costa Rica. Add up my plane ticket costs and you quickly see what I mean.

I chose to be ruthlessly particular in all things branding. The Blogging From Paradise logo graces all of my eBook covers. Factor in my pictures from paradise and you have an authentic experience for any of my eBook readers.

These rough and ready, simple, clean covers deviate from normal eBook cover design but I always intended to differentiate myself and my brand from the average eBook author.

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My #1 Piece of Advice for Aspiring Self-Publishers

You need to love writing to get through the ups and downs of being a self-publishing author.

If you feel passionate about self-publishing an eBook write 1000 words or more daily for practice. Make writing as habitual to you as breathing.

Have fun writing. Even if you’re a non-fiction author let your imagination run wild. Develop a daily writing habit.

Hone your skills, enjoy the ride, build your reader base and you too can become a successful non-fiction writer.

Amazon eBook Author Page: https://www.amazon.com/Ryan-Biddulph/e/B00MWC59RS/

Website: https://www.bloggingfromparadise.com/

© Ryan Biddulph 2017

T-Shaped Marketing for Authors | Exclusive Kindle Edition

It’s FREE worldwide for five days on Amazon’s group of sites:
https://www.amazon.com/dp/B06XRJZCCX
Download your copy TODAY!

 

It’s FREE worldwide for five days on Amazon’s group of sites: https://www.amazon.com/dp/B06XRJZCCX. Download your copy TODAY!

3 Ways Introverted Authors Can Sell Thousands of Books

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

Many authors out there lean a little more toward the introverted side of the personality spectrum; but don’t mistake their introversion for shyness or social awkwardness because these are all different things. Most love people and socializing. What separates them from the extroverts is simply that they expend energy in the same social situations that fill the extroverts up, and they rejuvenate their reserves when they’re alone. Writing is a favourite rejuvenation pastime for many introverts; and, believe it or not, that can be an advantage when it comes to the T-shaped book sales and marketing methods many authors are now using to sell thousands of books each year.

What is T-Shaped Marketing?

Possibly one of the most succinct descriptions of T-shaped marketing was written by Rand Fishkin and posted on the Moz blog along with a useful diagram: “T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few). This model may not seem particularly remarkable or unique, but it carries qualities that are essential to great marketing teams. … By having multiple overlapping T-shapes, a marketing team can invent and evolve remarkably unique and powerful solutions to problems.”

Now let’s take this description and apply it to authors. Basically, the stem of the T (the deep knowledge) refers to an author’s genre and the content of his or her book(s). The horizontal part at the top represents all the other creative and analytical skills the author can learn in order to sell more books online. The good news is many of these skills require prolific writing—something that already comes quite naturally to most introverts. Just how powerful are these tools in the hands of an author? You may be pleasantly surprised when you read the below three real-world success stories.

  1. This UK Author’s T-Shape Combines Social Media Marketing with Email Marketing: Email marketing goes hand in hand with books much like writing goes hand in hand with an introvert. Why? It’s because this type of marketing is about promoting, sharing, and selling information. And that’s exactly what a book is—an information product.
     
    All you have to do is Google the name “Mark Dawson” and you’ll likely come across a Forbes article titled “Amazon Pays $450,000 A Year To This Self-Published Writer.” It’s an enlightening read. After a disappointing go at trade publishing that resulted in meagre sales of his first book, this author decided to take matters into his own hands and become an entrepreneurial self-publisher for every other book that followed.
     
    Through some trial and error, Mark learned how to significantly scale his readership and book sales. He grew his email subscriber list organically by replying to each and every message he received from his readers—the compliments and the criticisms—so he could build a rapport with each and every one of them. As a result, back in 2015, he already had 15,000 subscribers that converted to “near guaranteed sales” (his words) every time he sent out a mass email to announce a new book in the series. According to the Forbes article, another effective tool Mark combines with email marketing “…is Facebook advertising. Dawson is pumping $370 a day into Facebook advertising and he’s receiving double that in return on investment.”
     
  2. This US Author’s T-Shape Combines Cross Promotion with Anthologies: Liz Schulte is a self-published author with more than 20 mystery and paranormal romance novels, short stories, and audiobooks to her credit. Much like Mark Dawson, she is earning a six-figure income marketing and selling her books online; and she does it through a combination of prolific writing and clever cross promotion.

    Where some authors may view their competition as “the enemy” to be avoided, Liz viewed hers as an opportunity for shared success. She partnered with several authors within her genre, and this group now cross promotes each other’s front and back list titles through their respective subscriber lists, newsletters, and blogs. What a treat for all their readers who now have that many more great books to choose from—not to mention the added bonus for each of these authors who have basically quadrupled their individual readerships through the partnership.
     
    Not only does Liz write and publish multiple books every year to keep her fans engaged, but she is also one of several authors who contribute one story each to an anthology within their genre. This is yet another clever form of cross promotion that can be used to plug upcoming books to an extended audience while producing incremental revenue.
     
  3. This Aussie Author’s T-Shape Combines Abundant Publishing with Q&A Site Networking: Here’s an author who takes “prolific writing” to a whole new stratosphere in order to keep his readers satisfied. Think you could write and publish a new 90,000-word novel every 60 to 90 days? This is what Timothy Ellis does to consistently sell 3000+ books every single month. According to him, “The single best way of promoting any book is to release another book.” He’s personally written and published 34 since 2006 (an average of three per year and growing).

    The reason for publishing these many books, according to Timothy, is ranking: “Visibility comes with rank. I can only talk about Amazon’s ranking system, and it is very cut-throat. The single most important thing is release day debut rank. … After the debut, ranks begin to slide. About a week later, Amazon sends out emails to your followers, and this can spike you up again. But at about 20 days, you start being cycled downwards unless you have promotions which can hold your sales up. At 30 days you fall off the new releases lists. By 60 days, your book is gone into Neverland.”
     
    No money for promotions? No problem. Publish another book instead. That will keep your name and overall book series on top even as individual back list titles start to slide.
     
    Much like Mark and Liz, Timothy also has a mailing list and social media presence that he grows organically in a couple of different ways: first, by staying in regular touch with his readers; and second, by mentoring other writers and authors on Q&A sites such as Quora. He pays it forward by over-delivering on the value he provides to each and every person he encounters.

Authors Are Entrepreneurs

For some people, the very idea of authors selling their own books seems to be an impractical notion cooked up by contemporary publishing “gurus” who lack the influence within the book supply chain that the traditional trade publishers have. For many, the belief is still held that, as purveyors of “the greatest literary writers” in the industry, trade publishers always do (and have always done) everything that is necessary to ensure their authors’ success because they’ve carefully selected only the crème de la crème … the sure sellers that will guarantee a profit for them.

For those who balk at the idea that authors are entrepreneurs because they believe sales and marketing is the publisher’s responsibility—and that all traditional publishers do it for all their authors all the time—you are invited to pick up a copy of John B. Thompson’s Merchants of Culture: The Publishing Business in the Twenty-First Century (Thompson, 2012, Second Edition, Kindle Edition, p. 263-265) where this myth is busted by “The Big Five” trade publishers—Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster—themselves:

“As soon as a book shows signs that it’s going to take off, the sales, marketing and publicity operations mobilize behind it and look for ways to support it with extra advertising, trying to get more radio and TV appearances, extending the author’s tour or putting together a new tour to cities where the book is doing particularly well, and so on. … the sales, marketing and publicity operations are geared and resourced in such a way that, when they see that a fire is starting to ignite, they are able to pour generous quantities of fuel on the flames. … But if further appeals fall on deaf ears and sales fail to pick up, then the marketing and publicity effort will be wound up pretty quickly – ‘In two to three weeks we might pull the plug,’ … So how long does a book have out there in the marketplace to show signs of life? How many weeks before it becomes a dead fish that will be left to float downstream? … I would say the life of a book today is about six weeks. And quite frankly it’s even shorter than that, but you probably have six weeks and that’s it.”

That’s the reality of this business. Unless a book takes off within the first three to six weeks (which usually only happens when the authors, themselves, already have a platform and are out there actively promoting that book alongside their publishers), then that’s the most time a trade publisher will spend on selling it: six weeks. Maybe even less. After that, it’s up to authors to sell their books completely solo … or let them die along with the rest of the ignored and forgotten back list titles.

Authors are entrepreneurs. Always have been. Always will be. And today’s authors need to be that much more savvy to stand out among the competition … or, as Liz Schulte does, stand beside the competition for everyone’s mutual success.

You’re not only a writer or self-publisher or trade author. You’re a marketer. You’re a salesman. You’re an online networker.

This is a Dream Come True for Introverts

For the introverts whose favourite rejuvenation pastime happens to be writing, T-shaped marketing is a dream come true. Don’t you think? Can you imagine selling thousands of books every month by doing what you love, what comes naturally to you, what you’ve already been doing for free for the past several years anyway? Mark Dawson, Liz Schulte, and Timothy Ellis are the real-world proof that it is indeed possible.

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How Timothy Ellis Consistently Sells 3000+ Books Per Month

Prolific Writer Timothy Ellis

[Timothy Ellis] Thank you Kim for inviting me to your Blog. I’m delighted to be able to talk about publishing novels, and what I’ve found works for me. I find myself answering a lot of author related questions on Quora these days, and the following represents a lot of merged answers. I hope some of this is helpful.

[Kim Staflund] How many books have you published? What genre are they?

[TE] I started writing in 2006, with a spiritual how to heal using meditation book, followed by a how to do Feng Shui book. Both were rejected by traditional publishers, but I must admit, I didn’t try very hard.

These were followed by 2 game handbooks for a PC space combat simulator style game. I’d been writing game guides for several years, before I suggested all the guides by everyone be put together into a handbook. The answer came back, your idea, you do it, so I did. It had 5 versions in pdf format over as many years, and now has 2 Kindle editions.

Once a long running thread on a spiritual forum vanished in a clean-up, I turned it into 8 Wisdom of the Ages books, based on questions and answers in the thread. The last three deal with Karma, Indigo’s, and Ascension, and include a lot of articles I’d been writing over the years, all brought together in one place.

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I was late to adapting to Kindle, somewhat accidently discovering how good it was to read in that format. Once I accepted it, I used the first of the game Handbooks to test how to publish this way, followed it with the spiritual and Feng Shui book, and then the 8 Wisdom of the Ages books. This was in 2014.

At this point, with practically no sales of anything but an occasional handbook, I started writing fiction novels. Even now, if I sell more than 20 non-fiction books a month, I’m doing well. So currently the count goes like this, if you break it down by genres.

  • 1 Feng Shui.
  • 11 Spiritual, including one 5 volume omnibus.
  • 18 Space Opera Science Fiction books, which includes 14 novels, 1 novella, 1 Christmas story,1 Companion book, and 1 short story which was included in one of the novels a year after I wrote it, but is still available on its own.
  • 2 Omnibus editions, covering 6 books.
  • 2 PC Game Handbooks.

So a total of 34 books.

Technically I have 4 series now. The Wisdom of the Ages in the spiritual non-fiction genre, the X3 Handbook in the PC Games genre, and The Hunter Legacy and A.I. Destiny series in Space Opera.

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The interesting thing is, only the 2 Handbooks do not have a spiritual connection. So while Space Opera is my main thing these days, I am still a spiritual author, mixing genres quite successfully.

The Space Opera is by far my best sellers. But because I chose to mix spiritual into Space Opera through a spiritual main character, several of my novels link back to a spiritual book, and there is a small feed of sales as a result.

[KS] What do you do in terms of promotion for your books?

[TE] The single best way of promoting any book is to release another book.

It’s not enough to write a good book. It needs to be visible, it needs to be findable, it needs to attract the eye, and suck the reader inside.

Visibility comes with rank. I can only talk about Amazon’s ranking system, and it is very cut-throat. The single most important thing is release day debut rank. You achieve this with a mailing list and social media presence, where you already hyped up your readers to expect the new book in some time frame, usually short.

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The more people who buy the book on day 1, and the more people who download it to read using Kindle Unlimited, (remember, I’m only talking Amazon here), the higher the book debuts in the ranking system.

The book gets a rank in the paid store in a number of places. The whole book store, the Kindle store, the main genre, and the sub-categories of that genre. For a lot of genres, the sub-categories happen because of the keywords you use, and especially for Sci-Fi, there are specific words which put you in specific sub-categories.

The better your rank in all of these, the more visible the book is. How well all your books are doing determines your author rank. Getting your author rank high in a major category makes you very visible, but it’s quite difficult to do.

After the debut, ranks begin to slide. About a week later, Amazon sends out emails to your followers, and this can spike you up again. But at about 20 days, you start being cycled downwards unless you have promotions which can hold your sales up. At 30 days you fall off the new releases lists. By 60 days, your book is gone into Neverland.

The best strategy is to release a new book, before the 60 day abyss comes along. It used to be 90 days, and this is still a major accelerant into the abyss when you get there.

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For me, with a main series of 13 books with 3 extra books, and now into a spin off series, each time I release a new book, I get a small back flow to the first book in the first series, as people go looking for what else I’ve written. Some of those continue on to book 2, and a slightly diminishing percent continue on through the whole series. So each new book I release, keeps a flow of people starting my first series, and as long as I keep releasing in timely fashion, all of my novels sell.

And this is how you make a living, once you have a series people like. With each book, your mailing list gets bigger, your social media presence is bigger, and you have a solid group of fans to buy each book on day 1. The visibility brings your book before new people, and these feed back into your older books. With enough visibility, each book doesn’t have to perform all that well to give you a decent income.

Visibility isn’t enough though. Once it’s been seen, your cover has to attract the eye, so it must be good looking, and be what the genre expects it to look like. With the eye drawn, the blurb has to entice the reader into the sample.

Bad covers and bad blurbs are where most people fail. Too many blurbs give backstory and a synopsis, which I recommend are never used. Backstory should be in the story. A synopsis always gives away too much, and once I’ve read one, I have no need to read the book. Blurbs should be about who the main character is, what their challenge is about, and what the stakes are, put together in a way which entices the reader into the first chapter of the book.

The sample is the first 10% of your book, and it is freely available both online and as a download. The object of the exercise is to make sure a reader gets to the end of it immediately wanting to know what happens next. But too many books start with backstory and info dumps, and a bored reader doesn’t finish the sample. The sample must also be formatted correctly, with no spelling mistakes, bad grammar, or typos. A common mistake is releasing a book which needed an editor or proof-reader, or both, and didn’t get either. Such things bounce people out of a story, and stop them buying.

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So the art of not needing promotion is to write stories people want to read, and present them to the highest standard you can, in a time frame where you don’t lose the momentum of the previous book.

The days of 1 book a year are well and truly gone. On Kindle, although it varies by genre, more than 6 weeks between the release of say 75,000 word (avg.) books means you lose the momentum of the previous book. At 3 months, you need to jump start things again.

When you can’t release inside the 3 month expectation, keeping a steady income happening requires external promotion. Of these, the freebie Bookbub ad is by far the best in terms of results, but also the hardest to get, since Bookbub are very limited in the number of places on their emails, have hundreds of books for each slot to choose from, and are very picky about the books they put on them.

Most of the main promotion sites are for free or 99c books, which means you get almost no return on downloads of your promoted book. Which is where the back catalogue of your work comes into its own, and where writing series really helps. You offer your first in series for free, and make your money from it as people read down the series. It’s when you have few books to your name, or they are all stand alone, that the freebie promotion sites are ineffective for anything except getting your name out there.

I’ve been submitting to Bookbub for 2 years now, and am yet to be accepted. This is normal and should be expected. Since my third novel took off, I’ve only had to use a freebie service once, when I was over 3 months between releases, and this worked well enough to keep me going until the next book was released. But all the same, it was my worst month since that first take off month.

The bottom line here is, you either choose to write enough to release within a 3 month period, or you promote. The first costs time, the second costs money. I’ve been lucky enough to be able to write enough to release regularly, and only needed to promote once.

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Bonus tip: The authors who release a new novel of a decent size every 4 weeks, never lose their momentum, and these authors make a decent income. It only takes 1 book to get the ball rolling, but you will never know which book it is until it happens. Once it does, a whole heap of things kick in to boost you up, and as long as you keep releasing, you can stay there and make a living from writing.

[KS] You’ve indicated you consider “3000 sales per month is a bad month” for you. This is phenomenal. How are you achieving this level of sales?

[TE] My first novel series was originally supposed to be 6 books. I started book 1 to get it out of my head. It took the longest to write, nearly 14 months, because of health issues, and the need to learn how to change from writing fan fiction and how-to books, into a novel writer. A lot of this was how to proofread and edit to a much higher standard, and initially being taught how by someone who used a great deal of red ink. It is worth the frustration of all that red to learn how to edit effectively yourself.

After release of book 1, I kept writing book 2. And the same with book 3. Book 1 was attracting maybe a sale every couple of days, with book 2 it became a sale most days, and occasionally two.

With book 3, I suddenly found the story wasn’t anywhere near finished, had taken on a life of its own, and 1 book turned into its own trilogy. So I was already well into book 4 before I completed editing of 3. And when released, 3 took off with 16 sales on day 1, much to my total amazement. This was enough, even without a mailing list at that time, to boost me into visibility range. Book 3 also had a much better opening hook, a substantially better cover, and people were reading it without having read the first 2. Then they went back to them, and between the sales of all 3, an upward spiral began.

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Now the key point here is book 2 was released about 5 weeks after book 1, and book 3 was about 4 weeks later. Book 4 was another 4 odd weeks after, and continued the momentum, with book 5 being 5 weeks later. So each one built on the previous one. Book 6 broke the momentum as I had a bad health period, and so it was released at 7 weeks, and was only a novella.

Book 7 was 5 weeks later, and hit the beginning of the 2015 Christmas book buying season, and I managed to get an author rank of 14 in Science fiction. It only lasted a few days, but this is the visibility you really need to do well. Being in the top 20 of a major category is where you have to be to do really well. I’ve never managed it since, but this was what gave me the biggest boost.

The series went for 13 books instead of 6, with diminishing returns after 9, indicating 9 books in a serial type of series is as far as you should go. But I’d locked myself into a time line by the time I reached book 10, and couldn’t stop.

I then began a spin off series, using the most loved secondary character as the main character, in a completely new setting, but directly following along from the first series. I’m finding the new series is feeding people back into the original series, even though it’s been designed to be read stand alone.

So at the moment, I’m getting the benefit of a new release in a second series, which is feeding back into the old series enough readers so all my books are selling consistently at a rate where the accumulation boosts me past the 3000 a month mark.

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I should also point out this 3000 a month includes Kindle Unlimited full reads. Amazon’s subscription service pays less than a sale, but in money terms, it generates more income than sales do. This has dynamically changed the eBook market place, and it works for some authors and not for others. It certainly works for me, and early on I had reader feedback they wanted my books in KU from minute 1. What this does for me is day 1 is almost all sales from my mailing list, Facebook Group and Facebook Page, and day 2 is mainly made up of the KU reads from day 1 appearing on the day 2 report.

There are 3 parts to a monthly income. The release that month, the flow-back from that release and its subsequent ripple down the back catalogue, and the base sales and reads from each book’s own rank and visibility sending people to book 1. From book 1, people can directly find all my books in order, from the links in the back-matter of each book, where I put both cover thumbnails, and the direct links. The months where I’ve had 3000 or less sales/reads, were when I didn’t release a new book in the previous 2 months, and was in freefall into the abyss.

The most important thing for sales on day 1 is the mailing list, and the link to it should be in the back of every book. You also put the links to your Facebook Page and Group if you have them, from which your fans will buy on day 1, sometimes before you even know the book is live, given you announced the upload as soon as it’s done. You also include links to your Amazon AuthorCentral page, where people can follow you, which gives you a boost a week after launch. You should also include your Goodreads page, and Bookbub page. Each of these helps people find your book rapidly after release.

[KS] What advice do you have for the other authors who aren’t selling anything right now?

[TE] Write. Write more. Write faster. Write more often. Keep writing.

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Making a living from writing novels requires you treat it like a job. You allocate a time each day to write, you write for a set amount of time, and nothing interrupts you. It becomes a habit, and the people around you learn to leave you alone.

How much you write every day is less important, but it determines how much momentum you can keep in the rankings.

The biggest comment people make is how long it takes to write a novel, with the assumption it has to take a year for a decent book. But it doesn’t have to take very long, if you look at it on a constant daily basis.

3000 words a day for 30 days writes a 90,000 word novel in a month. Plus editing and it can be released in 6 weeks.

2000 words a day for 40 days writes an 80,000 word novel inside 6 weeks, and you might get it out in 7, depending on its editing needs.

2000 words a day for 30 days writes a 60,000 word novel in a month, and gets it out under 6 weeks.

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1000 words a day takes 2 months to write a reasonable length novel, and you can get it out in 3 months before you fall off the 90 day cliff.

How long it takes you to write 1000 words is a different thing, and everyone is different. But if you do it daily, you can release a novel on a regular 3 month basis. A novel is 50,000 words or more, and while in some genres this is way too short, in others this a good length. Know your genre and its expectation. But also try to be consistent with book length so your fans build an expectation you can deliver.

What matters the most is writing something every day. Establish the habit, and try really hard not to break it. The habit will keep you going, when other things try to put you off. The habit only needs to be what you can do consistently. Even 100 words a day will write a book in a year. A small book, but still a book.

One thing I keep writing about on Quora is motivation. Anyone who goes into writing novels thinking they will write the next best-seller straight off, is delusional. One of the most often asked questions on Quora in the books topic is a variation on how do you write a best seller. You don’t! You write a book, get it out there, and a whole heap of hard work, circumstances and luck, might make it one. But so many things have to happen exactly right for this to occur, and most of the time, it only takes one thing wrong to make it certain it won’t. It can be the best book ever written, but just one wrong thing will doom it to the abyss. Unfortunately though, those who think their book is the best ever, are generally blind to reality. Sorry to be blunt. Blind and delusional are very common these days. Do yourself a favour, and don’t be. The advice you will need is out there, seek it.

I’ve yet to write a best seller. I’ve had books below 500 in the Kindle store a couple of times, and I usually debut below 1500. This is Woohoo territory, but it doesn’t make a best seller. To have a best seller on debut requires 1000’s of sales on day 1, and no drop off in the weeks following. It means debuting below 100, and keeping on going down. Once you get below 500 in the Kindle store, the sales curve to go lower is almost exponential. You can’t do this on a first book without having the movie first or pumping in serious money. And yet, this expectation is very common. Do yourself a favour, and don’t even think about it.

CLICK TO BUY NOW

It’s important to go into writing with the right attitude. You are writing the book because you love writing, you need to get the idea out of your head, and your characters are driving you to tell their story. You are writing a story in the hope someone will read it and like it, but the writing is the important part. Write it, edit it and proofread it as best you can, get as good a cover as you can, write an enticing blurb, and get it out there. Then forget it, and go on with the next one.

The authors who give up are the ones with unreasonable expectations. Any given book not only might not sell, but probably won’t. So give it the best launch you can, and then forget it. Even if this one does the rocket, you still need to finish the next book.

Pay attention to what the successful books in your genre are doing. That means reading them. It means looking at which sub-categories they are in, why they are there, what the cover looks like, how the blurb reads, and how they convert a sample into a buy. There is no real competition in eBooks. The competition for rank and visibility is major, but the average reader finishes a book inside 2 days and spends the next 30 to 45 days waiting for your next book, by reading someone else’s. Some people read multiple books a week, all in the same genre. So there is plenty of room for you, as long as you write what people want to read. And being the number one also-bought on an author doing better than you, is really helpful to sales, and you achieve this because your readers read everyone else. So your main competition is also your best friend, especially if they do better than you, but all your readers read them too. The flow-back from your book on the first page of another author’s performing book’s also-boughts, can be exactly what you need to boost your book.

In some genres, it’s common to write in trilogies, long serials, or a series of stand-alones with the same characters. Series are great because once any book in it takes off, the series itself will take off. And this is what you want. Any one book which converts into series sales, gets you the momentum to make a living. The trouble is, you never know which book it will be.

CLICK TO BUY NOW

My recommendation is to write in trilogies. Leave the door open for sequel trilogies, and spin offs, but see how it’s received at the end of the first one. Build a universe, and start filling it. So first trilogy is world building around a story. The spin off extends it with new characters. The sequel extends the original and maybe merges in the spin off. When you get to 9 books in the same universe, assuming the books are liked, you should have a fan base. If you use a Facebook Group to talk to them, they will tell you which way to go next.

If the first trilogy doesn’t work, start work on something different. But here’s the thing: Always complete your trilogy. Nothing annoys readers more than a trilogy which isn’t finished. In fact, a lot of people won’t start reading a trilogy until book 3 is out, just to make sure it is completed. I found a lot of people didn’t read my 13-parter until it too was complete. Breaking your covenant with your readers is a sure fire way of losing a reader forever, and by announcing this is book 1 of xyz series, you are making a covenant with your readers to finish it. So make sure you do.

A trilogy which doesn’t sell is not a waste of time. It’s part of your back catalogue. This converts to dollars when you finally have a book take off.

If you can, and you take longer to write than 6 weeks a book, hold off releasing book 1 until book 3 is in editing, and then release all 3, 30 days apart. This gives you the most momentum. On book 1, you include the series list for the other 2, noting they are forthcoming. You update each book as you release the next.

If the first series isn’t successful, as I said, it’s now part of your back catalogue. Get on with the next. And the next. And the next. When you finally get the surprise of your life when one book takes off, people will go back and look to see what else you wrote. And it’s how the whole catalogue performs rather than any single book, which defines income. What do trad publishers do when a new author hits the best seller list? They relook at their last decades’ writing, groom it, and then release it while the next book is being written. In eBooks, they are already out there, just waiting for the jump start. Your next book might be it.

CLICK TO BUY NOW

The last big thing to talk about is sample conversion. You have a good cover, an enticing blurb, the reader opens your sample, and what? When the reader reaches the end of the sample, they should immediately click on the book and buy it. But will they? This depends on you, and how you write the front end. The best way to do it is genre specific, and I can only talk about Space Opera. In Space Opera, you need a big hook. Your words need to reach out of the book, grab the reader by the throat, and drag them inside their own reader device. Way too many books in Sci-fi and Space Opera start with back-story, world building, and boring conversations. Somewhere around chapter 5, some action happens. WRONG! You lost your reader already, and didn’t get the sale.

If you have action, start with it in the first paragraph, and keep writing it until it’s over. Hit the reader in the face, and then keep on hitting them. Somewhere around chapter 3 or 5, you can slow down, go back, and show the reader how you got there, and start filling in details. But up the front end of the book, never explain anything. Drop the reader into the action, and carry it to its conclusion.

There are some very successful exceptions to this, but the main reason is two words. Bookbub ad. Forget it. You’re not going to get one as a new author or so far unknown author, so let’s get the reader hooked on the first page, and simply don’t let go. Yes the backstory is important, the world building is important, the info dumps are important, but they are no use if the reader gives up on page 1, or is bored at the end of the first chapter. By the time they end the sample, you want them invested in knowing what happens next, to the point they click the buy button without thought. Only the really established authors with very large mailing lists can ignore this.

Learning the craft of writing novels isn’t easy, but there is a lot of help out there. There are writer forums and groups, where it’s safe to ask questions. You won’t always like the answers, or the way they get delivered. But the people who do well, learn the lessons the successful authors are happy to teach. Sad to say, the ego driven people who ignore all the advice available, are the ones who crash and burn, then give up. So find a place you like, read everything posted there, and start asking intelligent questions. Someone will give you something which works.

CLICK TO BUY NOW

Bottom line on being a writer though, is to keep writing, and keep releasing. You can only get better with each new book, and at some point, something has to work.

There is no waste in not selling now. Stephen King’s worst books were the ones he wrote early on before his first trad published book was accepted, which all were released later on, and because he now had a name, they still sold well.

You are building a catalogue, and one day, it will pay off.

Stay positive, and keep writing.

As Douglas Adams once said on a totally different subject, “Go to it, good luck.”

The Hunter Legacy series Amazon Page:
https://www.amazon.com/gp/product/B01I8EAL1C 

The Hunter Legacy series Facebook Page:
https://www.facebook.com/TheHunterLegacy

The Hunter Legacy series Facebook Group:
https://www.facebook.com/groups/TheHunterLegacyUniverse/

The Hunter Legacy universe mailing list:
http://eepurl.com/bqMgVz

You can also follow me on:
Amazon: https://www.amazon.com/-/e/B00HRTTIJG.
Bookbub: https://www.bookbub.com/authors/timothy-ellis.
Goodreads: https://www.goodreads.com/author/show/8020436.Timothy_Ellis.

Timothy Ellis ranks (paid store), as at writing time:
1853 in the Amazon Book store.
1023 in the Kindle store.
180 in Science Fiction and Fantasy.
79 in Science Fiction.

© Timothy Ellis 2017

Learn at Your Own Pace: Online Courses in Writing, Publishing, and Selling Books

Through Udemy‘s online learning portal, PPG can help you build on your book writing, publishing, and selling skills from the comfort of your home and at your own pace. Here are just four of the courses that can help you with every aspect of your next book project from start to finish:


ONLINE COURSE: Writing A Book: The First Draft


ONLINE COURSE: Writing With Flair: How To Become An Exceptional Writer


ONLINE COURSE: Self-Publishing Success in Bookstores and Online!


ONLINE COURSE: The A-Z Guide That Will Hold Your Hand To Making A
Career Through Blogging And Building A Successful Online Business

Check them out today. Just click on the above pictures to be redirected to the course landing page where you can enroll and start learning immediately. Good luck and enjoy.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

[NOW AVAILABLE!] T-Shaped Marketing for Authors

And it will be FREE OF CHARGE from March 22 through 26, 2017!
Click on the image below to pick up your copy TODAY!

Why Do We Use Social Media Marketing? What’s the Point?

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

As you know, I’m a strong proponent of social media marketing and am always telling my authors to use it in conjunction with blogging so they can sell more books. You may be asking yourself why. You may be one of the many people who ask, “How do you monetize it? How do you make money using social media marketing?” If you’re one of these people, then you need to read this blog entry because it will clarify a few things for you.

There are experts out there who will teach you specifically how to earn money using Twitter or YouTube or whatever other social media platform … and I share some of those with you in this email campaign. But I personally use these websites in a different context. I use them as advertising tools. I use them to drive more traffic to other e-commerce sites where I sell my books and various other services (e.g. personalized and customized sales coaching for authors).

I want to give you a couple of examples to help explain. Take a look at PPG’s Twitter page here. And take a look at my personal author Twitter page here. Every single day, one or two different tweets are sent out to our respective Twitter followers from these pages. Sometimes, events are being promoted. Other times, positive book reviews are being shared. We post our blog entries and links to the opt-in pages for our email campaigns here. And, occasionally, a link to where our books can be purchased online are being tweeted, too. It’s a mixture of everything, and it’s done on a daily basis.

Consistency is key. Regular advertising is all about creating top of mind awareness—staying in front of your prospective readers/customers so that, when they’re in the market to purchase what you’re selling, they’ll recall you (your book, your services) above all the rest.

We live in a wonderful world where we don’t have to pay thousands of dollars to achieve this anymore. Where we used to have to buy expensive newspaper, radio, or television ads to reach our target markets, we now have the Internet which allows us to reach an unlimited audience free of charge. All it takes is the time you have to build your subscribers, followers, likes, et cetera, on the various social media platforms.

Why do companies with prominent brands such as Coca Cola and Disney and Nike advertise regularly? Because it works! It allows them to stay top of mind for you—their prospective (possibly repeat) customer. And that’s what social media marketing can do for you and your book over time.

Go ahead and follow us on the two above-mentioned Twitter pages so you can watch how we do it. It may provide you with some inspiration for your own Twitter page.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Let’s Start a Revolution to End Returnability!

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

Through this blog post, it is my goal to open up a sincere dialogue between everyone involved in the book supply chain from authors, agents, and publishers of all kinds (trade, vanity, hybrid … from the smallest independents to the corporate giants) to the printers, distributors, wholesalers, and retailers that help us create, move, and sell our books to the masses. I want to talk specifically about book returns.

SOMETHING’S GOT TO GIVE

One of the most costly and troublesome practices in the world of book publishing is an archaic book return policy that detrimentally affects net profits for both publishers and authors alike. When a publisher marks its books as “returnable” for wholesalers and retailers, it is giving them the right to return those books, at any given time, for a full refund if they’re unable to sell them—regardless of whether those books are stickered with price tags or a bit scuffed from being handled by various people. 

This practice has always bothered me, right back to the days when I worked for a small literary publisher in Canada over twenty years ago. I’ve never understood why things were (and still are) done this way, so I went in search of an answer and came across a well-researched book by John B. Thompson titled Merchants of Culture: The Publishing Business in the Twenty-First Century that provided an answer. Here is what John’s research found:

“The practice of allowing booksellers to return stock for full credit has a long history in Europe but was used rarely and half-heartedly by American publishers until the Great Depression of the 1930s, when publishers began experimenting seriously with returns policies as a way of stimulating sales and encouraging booksellers to increase stockholdings. In spring 1930, Putnam, Norton and Knopf all introduced schemes to allow booksellers to return stock for credit or exchange under certain conditions, and in 1932 Viking Press announced that orders for new books would be returnable for a credit of 90 per cent of the billed cost. …The practice of returns subsequently became a settled feature of the book trade and marks it out as somewhat unusual among retail sectors.

For decades, by continuing on with this practice, we’ve inadvertently trained the traditional wholesalers and retailers that they call the shots with regard to how (and at what price, in some instances) we should sell our books. As a result, it is next to impossible to convince any bookseller to carry even a small physical inventory of our books in their stores unless those books are marked as returnable and/or priced ridiculously low.

FEEDING “THE GODDAM BEAST”

To be blunt, I won’t play this game. I mark all of PPG’s authors’ books as non-returnable (my own included) to protect them from the crippling financial repercussions that are caused by returns; and, instead, I now teach authors how to sell audiobooks, ebooks, paperbacks, and even hardcover books online so they can better control their net profits. As I read more of Thompson’s book, my own views and policies in this regard were vindicated by the realization that other English language trade publishers, both large and small, in both the UK and the US, share my frustrations:

“…even if the book sells well, they are likely to be faced with high returns, at least 20 per cent, possibly as high as 50 per cent, which will be credited to the retailer and deducted from their receivables by their distributor, though they still have to pay the printer’s bills. ‘We call it “feeding the beast”. You have to feed the goddam beast and it just doesn’t work.’ As the returns come back they undo much of the gain they thought they had achieved with a book that seemed to be selling well… High returns are costly for publishers. Not only is a great deal of time and money wasted in packing up and shipping books that are never sold, and then packing up and returning them to the publisher’s warehouse, but printing books that are eventually pulped is wasteful and expensive, and the cost of writing off unsold stock goes directly to the publisher’s bottom line, depressing still further a profit margin already under pressure. …high returns which put downward pressure on margins is the price paid for adhering to this traditional distribution model. Improving supply chain capabilities and the ability to forecast consumer demand are important steps forward in the struggle to deal with the problem of returns, but they are really tinkering at the edges. ‘The physical side of the business is as broken and inefficient today as it was 15 years ago,’ commented one COO who joined a large house in the mid-1990s and has spent much of his time since then trying to deal with this problem. …there is much about this dynamic that could be regarded as illogical, irrational and inefficient, not to mention wasteful.” 

If so many publishers feel the same way as I do about this antiquated book return policy, then why are they still playing the game? Isn’t it time to stop?

THERE’S MORE TO DIGITIZATION THAN JUST EBOOKS

Booksellers, we as publishers and authors need you. And you need us, too. We’re all essential components of this evolving book supply chain that is increasingly influenced by digitization. Thompson discusses this in his book, as well:

“…the same trade house that had seen ebook sales grow by 50 per cent in 2007 now saw its ebook sales leap by 400 per cent in 2008. This was a sudden and dramatic change. … The upward surge in ebook sales both continued and accelerated throughout 2009 and 2010. …Will ebooks become 30 per cent, 50 per cent, even 90 per cent of publishers’ total sales in the next few years? The truth is, no one knows. Most people have an opinion but no one knows a thing. ‘I wish I could give you wisdom,’ said one CEO in 2011, speaking with unusual frankness, ‘but I have no idea. The consumer will act to define this – it won’t be defined by Amazon or Barnes & Noble or Apple or us…” 

It is possible that, one day, ebook sales will dominate over paperback and hardcover sales. But it is important to understand that “digitization” refers to much more than simply ebooks … and this will affect traditional wholesalers and retailers just as much as it affects publishers and authors.

The truth is, with the advent of short-run digital printing (SRDP) and print-on-demand (POD) technology, it is less and less necessary for publishers/self-publishers to print large runs of books or carry any physical inventory whatsoever. We can simply offer a link to the digital files of our paperbacks and hardcovers on various ecommerce sites around the world so that, when a consumer clicks on that link to purchase the book in whatever quantity, that triggers the site’s digital printer to print, bind, and ship that exact number of copies straight to the consumer’s designated ship-to address.

Times have definitely changed in the book business, and they continue to change at a rapid rate. Perhaps now is the time to start a revolution to end returnability once and for all by asking our traditional wholesalers and retailers to partner with us in different ways. Change your incentives! Adjust your current co-op programs to encourage consignment book signings and launches for authors inside your stores rather than using these programs for in-store placement of returnable books. Improve your ecommerce sites! Help us sell more of our books through your stores’ websites rather than forcing us to look for other online solutions due to unreasonable return policies. 

There are so many things we could do to help each other survive (preferably THRIVE!) in these turbulent times. Because, at the end of the day, the survival and future success of the traditional wholesalers and retailers depends as much upon us as we have always depended upon them. 

Related reading (even some traditional booksellers agree that “…Any rational business person looking at this practice would think the industry has gone mad.”): Quest for best seller means lots of returned books (2005)

Related reading: Why All Books Should Be Non-Returnable – By Angela Hoy (2005)

Related reading: Why All Books Should Be Non-Returnable – By Angela Hoy (2015)

Related reading: How to Price an Ebook

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2016 Polished Publishing Group (PPG). All rights reserved.

KOBO eBooks: Great For Value-Based Selling and Price-Based Selling

Available around the world through KOBO

Available for sale all around the world through KOBO

There are several ebook file formats to choose from; and there are even more software programs and hardware devices designed to download and view them. To keep things simple, PPG automatically produces an Adobe PDF/DRM ebook of all our authors’ paperback/hardcover books and makes it available for sale online through ecommerce sites such as KoboBooks.com and eBookMall.com, to name only two. (DRM stands for Digital Rights Management, which protects the copyright of the PDF ebook by preventing people from copying, printing, emailing, or sharing it with others free of charge.) The benefit of this ebook format is that we automatically produce it free of charge for the authors who publish paperbacks/hardcovers through us, and it is available for sale all around the world. The one notable limitation of this ebook format is that it isn’t available for download on ereader devices themselves. Your customers can only purchase it through websites for download on computer desktops.

For our authors who want their ebooks available in even more online markets and, more importantly, want them to be downloadable on ereaders and various other devices, our ebook file conversion service can convert their Adobe PDF/DRM ebook files into any number of different file formats: http://shop.polishedpublishinggroup.com/eBook-File-Conversions_c29.htm. I personally recommend the .EPUB format, in particular, for a couple of reasons:

  1. The KOBO-friendly .EPUB ebook is available for worldwide distribution on eReaders, Tablets, IOS, Android, Blackberry, Desktop, and Windows.
  2. Publishing an ebook through KOBO gives you 100% flexibility and personal choice regarding how you will set your own retail price (as opposed to publishing on Kindle which pretty much forces you to price your book at a ridiculously low price). If you are marketing your book using price-based marketing, you may consider Kindle; but, with KOBO you get to choose. You can market your book using value-based selling or price-based selling. It’s entirely your choice as the copyright owner of your book—as it should be!

In order to take advantage of PPG’s ebook file conversion services, simply click on this link http://shop.polishedpublishinggroup.com/eBook-File-Conversions_c29.htm to place your order and then send us a copy of the eBook .PDF file we produced for you. The turn-around time to complete this conversion is usually only around two weeks, and then we’ll place it online for you. Fast and easy!

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

The War Over How to Price Ebooks: Kindle versus Hachette Book Group (Value-based Selling)

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

In addition to my book publishing background, I also worked in the world of print advertising sales for many years—a truly valuable experience for me on so many levels. Each of the companies I worked for were industry leaders within their own fields, and the greatest privilege I derived from working with them was a true understanding (and appreciation!) of the many benefits of value-based selling. I’m grateful to all of them for this education … thank you.

Excerpt from How to Publish a Bestselling Book … and Sell It WORLDWIDE Based on Value, Not Price!:

“…most people are already pretty comfortable with price-based selling (i.e., offering sales and discounts to try to undercut the competition’s price); therefore, we’re going to focus on value-based selling here, instead. It’s an important skill to master because, at the end of the day, anyone can sell on price. But here’s the biggest problem with that plan: if price is the only thing you’ve got, and then someone else with a similar offering comes in at a lower price than you can match, you’re done. You’re finished. You’ve got nowhere else to go. However, if you can learn how to sell based on perceived value right from the start, you’ll always be able to justify your price as it is. You can even increase that price down the road by adding even more value to your overall offering.”

How does this relate to Kindle and the Hachette Book Group? Well, as most people in the digital publishing industry are already aware, there is an ongoing battle between these two giants regarding how to price an ebook. And it’s a passionate war! It’s so passionate, in fact, that Kindle sent out a mass email to all its ebook publishers seeking support of its stance against Hachette, and containing the direct email address for Hachette’s CEO (ouch!), with the hopes we would all send him angry letters in support of Kindle.

In a nutshell, here is Kindle’s stance on how to price ebooks:

“Just ahead of World War II, there was a radical invention that shook the foundations of book publishing. It was the paperback book. This was a time when movie tickets cost 10 or 20 cents, and books cost $2.50. The new paperback cost 25 cents – it was ten times cheaper. Readers loved the paperback and millions of copies were sold in just the first year. With it being so inexpensive and with so many more people able to afford to buy and read books, you would think the literary establishment of the day would have celebrated the invention of the paperback, yes? Nope. Instead, they dug in and circled the wagons. They believed low cost paperbacks would destroy literary culture and harm the industry (not to mention their own bank accounts). Many bookstores refused to stock them, and the early paperback publishers had to use unconventional methods of distribution – places like newsstands and drugstores.…

…Well… history doesn’t repeat itself, but it does rhyme.

Fast forward to today, and it’s the e-book’s turn to be opposed by the literary establishment. Amazon and Hachette – a big US publisher and part of a $10 billion media conglomerate – are in the middle of a business dispute about e-books. We want lower e-book prices. Hachette does not. Many e-books are being released at $14.99 and even $19.99. That is unjustifiably high for an e-book.”

I replied to Kindle’s email and also cc’d Hachette’s CEO on that reply, at their request; but, perhaps, they were expecting a different answer than the one they got from me. I told them I completely disagree with them. I told them that when Kindle tries to control the price of an author’s ebook by saying is must be priced at $9.99 or lower, it is Kindle that is being unfair. For this reason, I won’t put my next book (the one named above) online in Kindle format. It will remain a paperback on the Amazon site along with various other sites, and an ebook on several other ebook sites such as Kobo.com; and it will be listed at $19.99 USD because that is the price I choose to sell it at. The content inside my book is definitely worth the higher price regardless of what format I’m selling it in. (On that note, for the avid Kindle authors out there who believe that a book sold online can only become a bestseller if it’s an ebook that is priced low or given away free of charge, think again. The POD paperback version of my book, How to Publish a Book in Canada . . . and Sell Enough Copies to Make a Profit!, became an Amazon.ca bestseller only a short month and a half after it was first published and was also listed as a bestseller in the Calgary Herald a short while later. The recommended retail price for that book is $19.99 USD.)

Let me put this into another context for you. Kindle’s stance that every single ebook should be priced at $9.99 or lower is the equivalent of saying that every single car should be priced at $20,000 or lower, whether it’s a Toyota Corolla or a BMW. That’s absurd, plain and simple.

Pricing a book is a very important component of your overall marketing campaign; and, you have to take many different things into consideration when you’re deciding on that retail price. You have to understand your demographic—your book’s target market—and create your marketing campaign around that. You also have to base your retail price on your own projected profit margins.

It will likely take you forever to make back the money it cost you to properly publish your book (the word “properly” referring to professional copy editing, design, and proofreading) if you set your retail price at $2.99 per copy. Not only that, but such a low price truly devalues your content. When you price a book that low, what you’re telling people is, “This is a cheap book full of cheap content.” It is what it is.

I was surprised to receive a reply from Hachette’s CEO. I figured my email to him would end up in some type of spam blocker along with the thousands of other emails he probably received after the crew at Kindle sent his email address to the world.

In a nutshell, here is Hachette’s stance on how to price ebooks:

“As a publisher, we work to bring a variety of great books to readers, in a variety of formats and prices. We know by experience that there is not one appropriate price for all ebooks, and that all ebooks do not belong in the same $9.99 box.”

Anyone who follows this blog and/or has read my books knows full well I don’t agree with everything the traditional publishers have to say. But I agree with this one wholeheartedly. Hachette understands value-based selling, and I think Kindle should rethink their stance on this. If Kindle truly wants to empower self-publishers in the sale of their own books, then let them set their own prices. Give them their freedom back.

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

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