Category Archives: Advertising

Health & Fitness Author: The REAL Secret to Building a Successful Personal Trainer Career

Now available through AMAZON and KOBO!

The objective of this ebook is not to recommend any specific health, diet, or fitness regimens for personal trainers to follow. The primary audience for this book is self-employed personal trainers who are creating your own customized programs for various individuals, and my assumption is that you’ve been doing this for a while now. You’ve already built up a complete collection of personal trainer materials that you can draw from.

My intention is to show you how to expand the business you’ve already created—to, in essence, “clone yourself” so you can reach even more clients around the world while earning passive income on the side. Potentially significant passive income. As someone with 25 years’ experience in book publishing, sales, and marketing, I can show you how to self-publish professional grade personal trainer guides that will allow you to supplement your income in an efficient way. I know you’re already busy enough as it is, and there are only so many hours in the day, so efficiency is crucial. I get it, and that’s why I think this type of self-publishing program is perfect for you.

WHY EBOOKS AND AUDIOBOOKS SUIT PERSONAL TRAINERS

We all have a preferred learning style and strength whether it be audio, visual, or kinesthetic. Some prefer a more social gym setting where others prefer a more solitary workout environment. Obviously, ebooks and audiobooks have a great appeal for audio and visual solitary learners, and this is why they’re such a great addition to personal trainer programs.

Your more visual learners may prefer to savour and digest the images and text in front of them, in between sets, in the quiet comfort of a personal gym. A personal trainer ebook not only allows them to do this, but it also allows them to go back and review what they’ve read, to give it further thought before and after starting a new program.

Audiobooks are also useful personal trainer tools, particularly for the busy adult learners who spend much of their time commuting on a daily basis—whether they’re driving to and from work, or taking their kids to and from extracurricular activities after school. These individuals are often left with little spare time for any kind of “traditional” training, so audiobooks are a welcome alternative. Personal trainers can inspire and encourage these individuals to improve their lives by producing motivational audiobooks to complement other health and fitness programs. This allows your clients to further absorb your words of advice during a break at work, a morning jog, on a plane, or even in the car.

WHY SIGNIFICANT INCOME IS POSSIBLE FOR PERSONAL TRAINERS

Over the years, I’ve learned that the traditional (trade) book publishing method doesn’t work well for everyone. I come across more and more professionals who want to publish a book for all kinds of different reasons—to promote a business, educate or inspire others, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment. This book details the independent publishing method many authors around the world are now using to earn six-figure incomes; and I believe it is a great fit for personal trainers based on all the different clients (e.g., seniors, middle age adults, young adults, teenagers, males, females, et cetera) and subject matter (e.g., different muscle groups, different food groups, et cetera) that you can cover. The sky is the limit in your field, and self-publishing provides an opportunity for you to expand your business and genuinely help more clients without over-extending your workload.

NO INTEREST IN WRITING A BOOK YOURSELF? THAT’S OKAY. YOU DON’T HAVE TO

Although some authors both qualify and have the time to write their own books, others might choose to hire a professional ghostwriter to help them create that compelling narrative. Both are acceptable ways to produce a book. In this ebook, I’ll show you how to find an affordable professional ghostwriter to help you write your personal trainer guide.

* * *   * * *   * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Professional Self-Publishing for Online and Distance Educators: Reach More Students with Ebooks and Audiobooks

Now available through AMAZON and KOBO!

The objective of this ebook is not to recommend any specific approaches on how materials should be selected and organized for online and distance education programs. Nor is it my intention to advise you on how to design and teach your courses. The primary audience for this book is self-employed tutors who are creating your own lesson plans for students, and my assumption is that you’ve been doing this for a while now. You’ve already built up a complete collection of online and distance education materials.

This book will show you how to expand what you’ve already created—to, in essence, “clone yourself” so you can reach even more students around the world while earning passive income on the side. Potentially significant passive income. As someone with 25 years’ experience in book publishing, sales, and marketing, I can show you how to self-publish professional quality online and distance education guides that will allow you to supplement your income in an efficient way. I know private teachers are already busy enough as it is, so efficiency is important.

EBOOKS AND AUDIOBOOKS COMPLEMENT ONLINE AND DISTANCE EDUCATION

We all have a preferred learning style and strength whether it be audio, visual, or kinesthetic. Some prefer a more social classroom setting where others prefer a more solitary learning environment. Obviously, ebooks and audiobooks have a great appeal for audio and visual solitary learners, and this is why they’re such a great addition to any online and distance education program.

Your more visual learners will prefer to savour and digest the text in front of them, at their own pace, in the quiet comfort of a preferred learning area. An online and distance education ebook not only allows them to do this, but it also allows them to go back and review what they’ve read, to give it further thought later on.

Audiobooks are also useful online and distance education tools—particularly for the busy adult learners who spend much of their time commuting on a daily basis—whether they’re driving to and from work, or taking their kids to and from extracurricular activities after school. These individuals are often left with little spare time for any kind of “traditional” tutoring, so audiobooks are a welcome online and distance education alternative. It allows them to absorb their lessons during a break at work, a morning jog, on a plane, or even in the car.

WHY SIGNIFICANT INCOME IS POSSIBLE WITH ONLINE AND DISTANCE EDUCATION CAREERS

Over the years, I’ve learned that the traditional (trade) book publishing method doesn’t work well for everyone. I come across more and more professionals who want to publish a book for all kinds of different reasons—to promote a business, educate others, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment. This book details the independent publishing method many authors around the world are now using to earn six-figure incomes, and I believe it is a great fit for those who work in the online and distance education field. It provides an opportunity for you to expand your business and genuinely help more students without over-extending your workload.

* * *   * * *   * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Expand Your ESL Tutoring Service to Reach More Students: How to Self-Publish Professional Quality Ebooks and Audiobooks

Now available through AMAZON and KOBO!

The intention of this book is not to recommend any specific ESL tutoring lesson plans, ideas, or best practices to anyone. My assumption is that, as a certified ESL/TESOL/TESL/TEFL instructor, you already know what you’re doing in this regard. In fact, you’ve most likely been teaching for a while now and have already built up a complete collection of lesson plans for your students.

This book is intended to show you how to expand what you’ve already created—to, in essence, “clone yourself” so you can reach even more students online while earning passive income on the side. I’m a certified TESOL instructor, but I’m an author and book publisher first and foremost. As someone with 25 years’ experience in this industry, I can show you how to self-publish professional quality teaching guides that will allow you to earn supplemental income in an efficient way. I know your ESL tutoring service already has you busy enough as it is!

ESL TUTORING METHODOLOGIES

Every person learns in a different way. Some students are more visual learners who prefer to savour and digest the text in front of them, at their own pace, in the quiet comfort of a favourite learning area. An ebook not only allows them to do this, but it also allows them to go back and review what they’ve read, to give it further thought later on.

But in the world of ESL tutoring, visual “teacher-centric” teaching (e.g., assigning reading exercises, following the direct teaching methodology of demonstrations, visuals, and public speaking) is only a fraction of the coursework, isn’t it? Many would say the most effective way to develop new language skills is through auditory“student-centric” teaching (e.g., assigning hearing and listening exercises, utilizing the communicative and task-based learning approaches that involve fun tasks and group/pair work). In this case, audiobooks are the perfect ESL tutoring tool.

Audiobooks are also useful for the busy adult ESL learners who spend much of their time commuting on a daily basis—whether they’re driving to work, or taking their kids to and from extracurricular activities after school. These individuals are often left with little spare time for any kind of “traditional” ESL tutoring, so audiobooks are a welcome alternative. It allows them to absorb their English lessons during a break at work, a morning jog, on a plane, or even in the car—to fit their ongoing education into their busy lives.

ENGLISH LANGUAGE VARIATIONS IN ESL TUTORING

Every certified ESL tutoring professional knows that English is far from being a simple, straightforward language—all the more reason for you to hire a professional editor from the particular “Western-based” English region you’re trying to emulate in your ebook. There are many different editorial style guides associated with ESL tutoring, depending on which country you wish to represent: United Kingdom, Canada, the United States of America, Australia, et cetera. We all have different ways of spelling and punctuating the English language, so we each use different editorial style guides when editing books.

In this ebook, I’ll be touching on the importance of consistency in editing, particularly when it comes to ESL tutoring. I know of no other self-publishing “how to” guide that offers this type of advice to its readers, so it makes this ebook all the more useful to you.

* * *   * * *   * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

How to Sell a Children’s Book Series: Without Any Prior Sales Experience!

Now available through AMAZON and KOBO!

Who did I write this ebook for? Children’s book authors—aspiring and already published. That’s a given.

But this is not for adults alone. My intention is to take things a step further by providing key information about selling children’s books to both adults and their children. Why? Because if you or your child is anything like me, then that aspiration to write and someday publish began at a very young age. In that case, this will likely be a lifelong passion; so, why not learn some of the business aspects of this industry early on? While some children are encouraged to learn basic economics by setting up lemonade stands on the sidewalks in front of their homes, perhaps others can learn the same skills by self-publishing ebooks online—by following their lifelong passions in the process.

This is how one’s writing career often begins, particularly when that individual starts writing as a child: poetry, short stories, chapter books. Eventually, these works of art may turn into graphic novels or full-length novels. Maybe he or she will stick with fiction or move to non-fiction. Maybe the intended audience will change from children to young adults to adults as the years go by. The good news is, the sky is the limit when it comes to one’s imagination and passion. Both Dr. Seuss and J.K. Rowling have certainly enjoyed years of massive success by sticking with children’s book audiences; so, if that’s where your heart is, stick with it. It’s unnecessary to change who you are or what you desire to write about regardless of others’ opinions on the matter. That’s the truth.

Whatever children’s book is being written, there is a market for it. One simply needs to understand how to reach that target market. There are some fundamentals to the business aspect of book publishing, sales, and marketing that can help every author improve his or her chances of commercial success no matter what type of book is being sold, and that’s what this ebook is about. It outlines, from start to finish, the process that many of today’s most successful independent authors are using to sell thousands of books online each year. If it can work for them, it may well work for you and/or your child.

Since I started seriously writing and enquiring about my publishing options at age 10 myself, I’ve marked the appropriate age range for this ebook as between the ages of 10 and 15 years old even though the topic matter being covered is fairly in-depth. That’s because we’re discussing all kinds of children’s books in here (e.g., novellas, chapter books, picture books, et cetera); and, of course, the intention is for parents to read this book along with your children so you can help them with additional research and understanding as needed.

It goes without saying, but I’ll say it anyway, that all adults who are interested in writing, publishing, and selling children’s books will also gain important insight from this ebook. This book is not only for children and their parents. It’s for everyone who is interested in learning how to sell a children’s book series online.

Why do I refer to “a children’s book series” rather than simply “a children’s book” you’re wondering? There is a very good reason for this. Read on to learn why…

* * *   * * *   * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

3 Ways Introverted Authors Can Sell Thousands of Books

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

Many authors out there lean a little more toward the introverted side of the personality spectrum; but don’t mistake their introversion for shyness or social awkwardness because these are all different things. Most love people and socializing. What separates them from the extroverts is simply that they expend energy in the same social situations that fill the extroverts up, and they rejuvenate their reserves when they’re alone. Writing is a favourite rejuvenation pastime for many introverts; and, believe it or not, that can be an advantage when it comes to the T-shaped book sales and marketing methods many authors are now using to sell thousands of books each year.

What is T-Shaped Marketing?

Possibly one of the most succinct descriptions of T-shaped marketing was written by Rand Fishkin and posted on the Moz blog along with a useful diagram: “T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few). This model may not seem particularly remarkable or unique, but it carries qualities that are essential to great marketing teams. … By having multiple overlapping T-shapes, a marketing team can invent and evolve remarkably unique and powerful solutions to problems.”

Now let’s take this description and apply it to authors. Basically, the stem of the T (the deep knowledge) refers to an author’s genre and the content of his or her book(s). The horizontal part at the top represents all the other creative and analytical skills the author can learn in order to sell more books online. The good news is many of these skills require prolific writing—something that already comes quite naturally to most introverts. Just how powerful are these tools in the hands of an author? You may be pleasantly surprised when you read the below three real-world success stories.

CLICK HERE TO BUY IT NOW!

1. This UK Author’s T-Shape Combines Social Media Marketing with Email Marketing:

Email marketing goes hand in hand with books much like writing goes hand in hand with an introvert. Why? It’s because this type of marketing is about promoting, sharing, and selling information. And that’s exactly what a book is—an information product.
 
All you have to do is Google the name “Mark Dawson” and you’ll likely come across a Forbes article titled “Amazon Pays $450,000 A Year To This Self-Published Writer.” It’s an enlightening read. After a disappointing go at trade publishing that resulted in meagre sales of his first book, this author decided to take matters into his own hands and become an entrepreneurial self-publisher for every other book that followed.
 
Through some trial and error, Mark learned how to significantly scale his readership and book sales. He grew his email subscriber list organically by replying to each and every message he received from his readers—the compliments and the criticisms—so he could build a rapport with each and every one of them. As a result, back in 2015, he already had 15,000 subscribers that converted to “near guaranteed sales” (his words) every time he sent out a mass email to announce a new book in the series. According to the Forbes article, another effective tool Mark combines with email marketing “…is Facebook advertising. Dawson is pumping $370 a day into Facebook advertising and he’s receiving double that in return on investment.”

CLICK HERE TO BUY IT NOW!

2. This US Author’s T-Shape Combines Cross Promotion with Anthologies:

Liz Schulte is a self-published author with more than 20 mystery and paranormal romance novels, short stories, and audiobooks to her credit. Much like Mark Dawson, she is earning a six-figure income marketing and selling her books online; and she does it through a combination of prolific writing and clever cross promotion.

Where some authors may view their competition as “the enemy” to be avoided, Liz viewed hers as an opportunity for shared success. She partnered with several authors within her genre, and this group now cross promotes each other’s front and back list titles through their respective subscriber lists, newsletters, and blogs. What a treat for all their readers who now have that many more great books to choose from—not to mention the added bonus for each of these authors who have basically quadrupled their individual readerships through the partnership.
 
Not only does Liz write and publish multiple books every year to keep her fans engaged, but she is also one of several authors who contribute one story each to an anthology within their genre. This is yet another clever form of cross promotion that can be used to plug upcoming books to an extended audience while producing incremental revenue.

CLICK HERE TO BUY IT NOW!

3. This Aussie Author’s T-Shape Combines Abundant Publishing with Q&A Site Networking:

Here’s an author who takes “prolific writing” to a whole new stratosphere in order to keep his readers satisfied. Think you could write and publish a new 90,000-word novel every 60 to 90 days? This is what Timothy Ellis does to consistently sell 3000+ books every single month. According to him, “The single best way of promoting any book is to release another book.” He’s personally written and published 34 since 2006 (an average of three per year and growing).

The reason for publishing these many books, according to Timothy, is ranking: “Visibility comes with rank. I can only talk about Amazon’s ranking system, and it is very cut-throat. The single most important thing is release day debut rank. … After the debut, ranks begin to slide. About a week later, Amazon sends out emails to your followers, and this can spike you up again. But at about 20 days, you start being cycled downwards unless you have promotions which can hold your sales up. At 30 days you fall off the new releases lists. By 60 days, your book is gone into Neverland.”
 
No money for promotions? No problem. Publish another book instead. That will keep your name and overall book series on top even as individual back list titles start to slide.
 
Much like Mark and Liz, Timothy also has a mailing list and social media presence that he grows organically in a couple of different ways: first, by staying in regular touch with his readers; and second, by mentoring other writers and authors on Q&A sites such as Quora. He pays it forward by over-delivering on the value he provides to each and every person he encounters.

HERE’S HOW TO DO IT STEP-BY-STEP!

Authors Are Entrepreneurs

For some people, the very idea of authors selling their own books seems to be an impractical notion cooked up by contemporary publishing “gurus” who lack the influence within the book supply chain that the traditional trade publishers have. For many, the belief is still held that, as purveyors of “the greatest literary writers” in the industry, trade publishers always do (and have always done) everything that is necessary to ensure their authors’ success because they’ve carefully selected only the crème de la crème … the sure sellers that will guarantee a profit for them.

For those who balk at the idea that authors are entrepreneurs because they believe sales and marketing is the publisher’s responsibility—and that all traditional publishers do it for all their authors all the time—you are invited to pick up a copy of John B. Thompson’s Merchants of Culture: The Publishing Business in the Twenty-First Century (Thompson, 2012, Second Edition, Kindle Edition, p. 263-265) where this myth is busted by “The Big Five” trade publishers—Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster—themselves:

“As soon as a book shows signs that it’s going to take off, the sales, marketing and publicity operations mobilize behind it and look for ways to support it with extra advertising, trying to get more radio and TV appearances, extending the author’s tour or putting together a new tour to cities where the book is doing particularly well, and so on. … the sales, marketing and publicity operations are geared and resourced in such a way that, when they see that a fire is starting to ignite, they are able to pour generous quantities of fuel on the flames. … But if further appeals fall on deaf ears and sales fail to pick up, then the marketing and publicity effort will be wound up pretty quickly – ‘In two to three weeks we might pull the plug,’ … So how long does a book have out there in the marketplace to show signs of life? How many weeks before it becomes a dead fish that will be left to float downstream? … I would say the life of a book today is about six weeks. And quite frankly it’s even shorter than that, but you probably have six weeks and that’s it.”

That’s the reality of this business. Unless a book takes off within the first three to six weeks (which usually only happens when the authors, themselves, already have a platform and are out there actively promoting that book alongside their publishers), then that’s the most time a trade publisher will spend on selling it: six weeks. Maybe even less. After that, it’s up to authors to sell their books completely solo … or let them die along with the rest of the ignored and forgotten back list titles.

Authors are entrepreneurs. Always have been. Always will be. And today’s authors need to be that much more savvy to stand out among the competition … or, as Liz Schulte does, stand beside the competition for everyone’s mutual success.

You’re not only a writer or self-publisher or trade author. You’re a marketer. You’re a salesman. You’re an online networker.

This is a Dream Come True for Introverts

For the introverts whose favourite rejuvenation pastime happens to be writing, T-shaped marketing is a dream come true. Don’t you think? Can you imagine selling thousands of books every month by doing what you love, what comes naturally to you, what you’ve already been doing for free for the past several years anyway? Mark Dawson, Liz Schulte, and Timothy Ellis are the real-world proof that it is indeed possible.

* * *    * * *    * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

How Liz Schulte Failed Her Way to Massive Success as an Independent Author

Best Seller Liz Schulte

Since starting my publishing career about seven years ago, I have been fortunate enough to speak with and learn from many other authors. These individuals come from a variety of backgrounds, writing styles and professional careers. One thing that we all have in common is that we wrote a book. It doesn’t matter if the book is insanely successful or still looking for its market, writing a book is a major accomplishment. At the risk of sounding cliché, writing is a journey. A journey that is a little different for everyone, but not one you have to do alone.

This journey is the reason I am talking to you today. You see, I found myself traveling down this road to becoming an author without ever knowing it was where I wanted to be. A lot of writers knew they always wanted to be an author—I am not one of them. I wanted to be a lawyer then I was toying with the idea of forensic psychology. I never considered writing because it wasn’t a “real” career.

CLICK TO SHOP NOW

However, after a fair amount of prodding I set out to write a book. Little by little I wrote bits and pieces as I had time, never breathing a word to anyone about what I was doing. The book wasn’t for other people, it was for me. I used every single idea that came to me. I remember thinking I would never be able to write another book because I used every good idea I had. In the mornings, the book was the first thing I thought about and it was my last thought as I fell asleep at night. Finally, I made it to the end. I was overwhelmed by the immediate sense of accomplishment that was quickly followed by sadness. My journey had ended.

After a few days, I started to read this book that I had poured so much of myself into and it was … awful. It was slap in the face. I grew up reading twelve books a week. How could I have written something so horrible? My first thought was to delete it, but something stopped me. Maybe it was the countless hours I poured into it or maybe I knew I couldn’t simply delete an accomplishment because it didn’t fit the narrow definition of what I wanted it to be. I finally decided I needed a second opinion. I confessed to my best friend that I had written a book and it wasn’t very good. She wanted to read it and I kind of wanted to hide under a rock. However, I did the brave thing and let the book go. A few days later, she finished reading it and told me something I wasn’t prepared to hear. She liked the story.

The next several months I devoted to making the book better, more like it was in my head. I tweaked and fussed until it was something that resembled what I wanted it to be, though it still hadn’t quite gotten there. By this point, I had already started another novel in a completely different genre. I made a folder for the first book and tucked it away as I fell in love with a new group of characters.

CLICK TO SHOP NOW

I had no clue what to do with the first book. The extent of my plan was to write a book. I hadn’t thought beyond that. After much discussion, I agreed to query some agents. I sent out ten letters and received ten blandly polite form letters in return—though one did have a nice hand written note directing me to someone else, but I didn’t contact him. You see I loved writing and no one was going to steal that joy from me by telling me they didn’t like my books. I was happy just writing them.

This attitude brought me to a crossroads in the journey. I could keep writing just for myself, or I could find a way to share my stories. That’s when I received my first eReader as a gift. I promptly downloaded several books and read one that was really cute. I went in search of who her agent was only to discover she had self-published. It was an option I didn’t even know I had. I sent her a nervous email asking about self-publishing and what it required. In less than a day, she responded with a very long email telling me about her journey as a self-published author. Though I had no idea at the time, the woman I contacted just so happened to be one of the early Kindle millionaires.

I chose my path. I was going self-publish my books.

However, being a reader didn’t help me when it came to marketing or even the finer writing points. I began to devour as much information as I could. I saved my money and went to conferences, joined online writing groups and indiscriminately read everything my Google searches brought me to on the subject. Those early times were fraught with floundering blog posts trying to figure out what in the hell a brand was and whether or not I had one already.

CLICK TO SHOP NOW

The first book released to lukewarm sales. I determined it was because I had done everything wrong. At one conference, they told me that flashbacks were bad—my book had them. At another conference, I was told that dreams were the worst—yep had those, too. It didn’t matter though because I had another book and this one was going to be different. This time I would do everything right. The new genre was hot and surely everyone would immediately snatch it up and Joss Whedon would want to buy the movie rights.

The second book came out, and much to my horror, it did worse than the first. What was I doing wrong? Marketing. Obviously, marketing was the answer. I would just market the hell out of the first book and then they would read my second book, never mind that I had written in two different genres. I set up blog tours, bought advertisements, set up some free days and did absolutely everything anyone had ever suggested about marketing. The first book started to sell. It had momentum, but guess what? The sales never transferred over to my other book. Instead people wanted to know when the next one would be out. I didn’t have another mystery. I was in the midst of writing a paranormal romance trilogy that wasn’t selling. I hit yet another crossroads in my journey: should I throw over my trilogy to write another mystery?

CLICK TO SHOP NOW

Part of me wanted to follow the money, but I followed my gut. I wanted to write the trilogy so I did. And I couldn’t have made a better decision. After a fairly mediocre year, I released the third book in the trilogy and I used what I had learned marketing that first book to market the first book in the trilogy. The month of the release I made $12,000 and realized for the first time that maybe writing really could be a career.

I did a lot of things wrong along my journey, but I also did a lot things right. If I had to narrow it down, I would say these were the more influential decisions I made:

  1. I believed in myself.
    No one has ever told me I don’t have confidence in myself. I wrote a book and never once thought that I shouldn’t try it or it might be too hard. I simply wrote it because that’s what I wanted to do. That same confidence gave me the courage to undertake the overwhelming task of self-publishing and it helped me believe in my stories enough that I didn’t give up on them.
  2. I never stopped learning.
    Twenty-four books later, I am still learning. I still read about the industry, writing and marketing. Now, I am a bit more discerning about who I take advice from, but I still actively seek out new information. Recently, I heard the term influencer marketing. I didn’t know what it was so I read every article I could find on it until I started getting ideas about how I could apply it to what I do.
  3. I treated writing like a business.
    Yes, writing is a creative pursuit, but publishing is a business. I set deadlines and went through hell to keep them. I made professional connections and respected other people’s expertise and time like I would my own. To be a good self-publisher you have to be prepared for both aspects of the business.
  4. I did everything wrong.
    This is my favorite point to make. I didn’t do any of the things the blogs and speakers told me to do. I listened to them and respected what they had to say and where they were coming from, but this journey was my journey, not theirs. All the well-meaning advice in the world will not get you further down the road. If you are writing a book and you want a prologue in it, then put it in. You are the writer. Even if I rewrote my first book today, I wouldn’t touch a single one of the flashback scenes. They are just the way I wanted them to be. It is a part of that story and just because someone else got sick of them, doesn’t mean that I can’t use them. Always be true to your creative vision first. If it doesn’t work, cut it in editing, but trust your characters and let them have their own voice.
  5. I didn’t listen to the fear.
    I didn’t tell people I knew in my daily life that I was writing and publishing books until I had multiple books released. Even then, the thought of people I knew reading my books made me feel sick. It was ice-cold fear. I still have it. When people I know read my books I wait for them to tell me how much they hate it or everything I did wrong. I feel sick to my stomach when I send each book to editing, always fairly certain this is the book when they take away my laptop and tell me no more writing. The fear is everywhere and all authors have it. Had I listened to the fear I would have deleted my first book. I would never have let my friend read it. I wouldn’t have emailed that first author. I wouldn’t have joined and been active in author groups. I wouldn’t have tried self-publishing. I wouldn’t have put so much into promoting a book that wasn’t selling. I wouldn’t have finished my trilogy. I wouldn’t left my day job. The list can go on and on. Fear has long been the killer of dreams and I simply wasn’t willing to place mine on the chopping block.

So that’s my story about how I got to this place where I can be a self-supported self-published author. Kim also asked me to tell you about my marketing plan. I am going to do this as a bulleted list in the order of importance:

  • The book
    Great marketing might sell one book, but it doesn’t make a career. The story, especially the ending, is what makes loyal readers. This is part of the reason why I am always learning. Each book is a chance to hone my craft and tell a better story so I always try to produce novels I can be proud of—stories I would like as a reader.
  • The quantity of product
    This was a mistake I made, but it was a lesson well learned. I focused a large amount of money and time on marketing one novel when I didn’t have a backlist. It worked, the book sold, but there wasn’t the return on investment that I should have had. If one book is all you ever plan on writing, then market it as much as you want. But if you are planning a series, wait until you are at least three books in to start ramping up marketing efforts. You will get more return on your investment.
  • Advertisement
    The best way I have found to get word out about my books isn’t plastering social media with “please buy my book” posts. It is forming a strategic marketing plan for each book. First, I submit my book that will be on sale to Bookbub. If they choose my book, I will then form a strategy around that post. Bookbub still has the best reach of any of the book mailing lists, but they are also very selective, so don’t get discouraged. If I don’t get that ad, I select my sale period and will systematically go through the various sites stacking as many ads as I can for a period of a week to two weeks. The more exposure I can get the better. I will also set up targeted Facebook advertising for the period and send out my newsletter.
  • Networking
    Writing can be solitary, but don’t shut yourself off too much. There is a wealth of knowledge and experience out there from your fellow authors. Make friends, help others and accept their help. The indie community is kind and embraces new authors. Be respectful of other people’s time, but don’t be scared to ask your questions. Also, attend conferences. Meet authors, writers and publishers. Talk to them and share about your own experiences. Those connections will come back to reward you.
  • Social engagement
    I love social media — maybe a little too much. However, keeping in contact with your readers helps you, as an author, stay on their mind. Remember that you are there to be social, not to sell. Be yourself and only do the platforms you like. If you don’t like any social media, then don’t use it. Set up an email and website where readers can reach you. The idea is to make a direct connection between you and your readers.

That’s it. That’s my entire marketing strategy. There aren’t simple answers or easy solutions. Working hard and believing in yourself is the only way I know how to make a book series successful. I wish each of you the best of luck and would love to hear from you.

Liz

Liz Schulte is a self-published author in mystery and paranormal romance with more than twenty novels, multiple short stories and audiobooks. She is a member of RWA and her local guilds in Missouri, the Missouri Writer’s Guild, Sisters in Crime, and International Thriller Writers of America.

Though success in publishing didn’t happen overnight, like she envisioned it would, the journey has been worth the trials along the way. Liz became a self-supported full time author in 2013 and wouldn’t trade her hard begotten knowledge or the wonderful friends she has made along the way for anything.

Liz has a degree in psychology from the University of Missouri and a minor in philosophy. She has taken numerous forensic courses and writing classes as well as attended several symposiums on writing. She speaks on subjects ranging from self-publishing to marketing and social media.

Website                    Facebook                    Twitter                    Pinterest

© Liz Schulte 2017

[Email Marketing] T-Shaped Marketing for Authors

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

In an earlier blog post, I discussed the concept of T-shaped marketing and how today’s authors are using it to sell more books online. To briefly recap, your deep knowledge/ability (the stem of the T) is the content you’ve written about in your book(s) whereas the flat, horizontal part at the top represents the various other creative and analytical skills you can learn to best utilize the Internet in selling your book(s). Email marketing is one of the skills you can learn and use as part of your T-shaped marketing plan.

Books are perfect for email marketing. They go hand in hand. Why? Because email marketing is all about sharing, promoting, and selling information … and a book is an information product.

Here is a fantastic resource regarding email marketing (e.g., finding your perfect niche, setting up your opt-in page, getting email addresses, auto-responders, campaigns, statistics, you name it): The Circle of Profit by Anik Singal. It is a free .PDF that you can download, and it contains all the information you will ever need regarding how to run a successful email marketing business. I’ve read it three times, myself. I get something new out of it every time. That’s how detailed it is.

CLICK HERE TO BUY IT NOW!

After reading this book, I adopted email marketing as part of my overall T-shaped marketing strategy. I think you should, too. And I’ll tell you why with this excerpt from Anik’s book:

Who do you trust more: a friend or a stranger? The answer is obvious: Your friend. And when your email list subscribers start seeing you more as a friend than some random person sending them emails, you’ll get the best response.

Email marketing allows you to reach people in a more direct and personal way than most other kinds of advertising and publicity can. This is your opportunity to really engage with your readers. Become their friend by letting them know a little more about you, the person, rather than just advertising your book(s) to them in an impersonal way. Spend some time getting to know them a little better, too, by replying to their emailed questions with thoughtful answers.

The readers who know and trust you will be your most responsive buyers each and every time you contact them to announce a new book. But this trust must be earned over time by providing quality, valuable content to your subscribers on a consistent basis so they stay engaged with you over the long term. Always remember there are no easy or quick fixes in the world of book sales and marketing.

* * *    * * *    * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

Learn at Your Own Pace: Online Courses in Writing, Publishing, and Selling Books

Through Udemy‘s online learning portal, PPG can help you build on your book writing, publishing, and selling skills from the comfort of your home and at your own pace. Here are just four of the courses that can help you with every aspect of your next book project from start to finish:


ONLINE COURSE: Writing A Book: The First Draft


ONLINE COURSE: Writing With Flair: How To Become An Exceptional Writer


ONLINE COURSE: Self-Publishing Success in Bookstores and Online!


ONLINE COURSE: The A-Z Guide That Will Hold Your Hand To Making A
Career Through Blogging And Building A Successful Online Business

Check them out today. Just click on the above pictures to be redirected to the course landing page where you can enroll and start learning immediately. Good luck and enjoy.

* * *    * * *    * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

[NOW AVAILABLE!] T-Shaped Marketing for Authors

And it will be FREE OF CHARGE from March 22 through 26, 2017!
Click on the image below to pick up your copy TODAY!

T-Shaped Marketing for Authors. The New Way to Sell Books.

Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions of people doing the same thing as you’re doing online, you’ve got to be Internet savvy to a degree. You’ve got to figure out a way to stand out among the rest by combining analytical and creative skills together. I’m talking about T-shaped marketing.

Co-founder of Moz, Rand Fishkin (2013), provides this succinct description of T-shaped marketing on his company’s blog:

“T-Shaped basically refers to having a light level of knowledge in a broad
array of skills, and deep knowledge/ability in a single one (or a few).”

In other words, your deep knowledge/ability—the stem of the T—is the content you’ve written about in your book(s). The flat, horizontal part at the top represents the various creative and analytical skills you can learn to best utilize the Internet in selling your book(s). 

Some of today’s most recognized companies used their own unique T-shaped marketing strategies (also referred to as “growth hacking”) to build their businesses quickly when little or no venture capital was available to them: Airbnb used some shrewd background coding to hack the Craigslist platform to boost its own site’s user experience; PayPal grew quickly by paying early users for referrals; and Dropbox used a strategy similar to PayPal’s by giving early users extra storage for referrals. These tactics piggybacked their other online efforts (e.g., SEO, PPC) to supercharge each company’s scalability, hence the term “growth hacking.” 

Authors can do the same. They can use T-shaped marketing to their advantage, and many of today’s most successful online authors already do. Each ebook in this series will focus on one particular T-shaped marketing avenue so authors can learn to utilize several customized strategies:

1.Advertorials
2.Affiliate marketing
3.Amazon
4.Blogging
5.Book reviews (paid and non-paid)
6.Content marketing
7.Digital advertising
8.Email marketing (including email signatures)
9.Event marketing
10.Facebook
11.Forums
12.Google Adsense
13.LinkedIn
14.Mobile advertising
15.Pay-per-click (PPC)
16.Podcasts
17.Publicity and PR
18.Push Notifications
19.QR codes
20.Search engine optimization (SEO)
21.Twitter
22.YouTube

Authors are entrepreneurs, and T-shaped marketing is every entrepreneur’s friend. The top authors move more books by getting in front of their customers and communicating with them in a clear and consistent manner; and they do this by virtue of social media marketing, blogging, book reviews, email marketing, publicity/media tours, and all the other T-shaped marketing strategies we’ll be discussing. They do what’s necessary to make themselves stand out among all the rest for their particular genres, just as business people do with traditional companies.

The good news is it’s possible! There are examples right before your eyes—right inside these mini ebooks—of successful authors who have used T-shaped marketing to sell THOUSANDS and THOUSANDS of books. You can use T-shaped marketing like a pro, too. I’ll show you how.

Let’s start off with the inaugural ebook in this T-shaped marketing ebook series. You may be surprised by what you learn in here…

[Thinking Outside the Box] T-Shaped Marketing for Authors

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

Online marketing—blogging, social media marketing, email marketing, pay-per-click advertising—to name only a few kinds, provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were limited to their own backyards. But to make any kind of real headway in this crowded space full of millions of people doing the same thing as you’re doing online, you’ve got to think outside the box. You’ve got to figure out a way to stand out among the rest by combining analytical and creative skills together. I’m talking about T-shaped marketing.

I invite you to click on this link because it will bring you to a diagram that depicts the T-shaped marketing concept really well: The T-Shaped Web Marketer. To quote the author of this Moz blog entry: “T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few).” Your deep knowledge/ability (the stem of the T) is the content you’ve written about in your book(s) whereas the flat, horizontal part at the top represents the various other creative and analytical skills you can learn to best utilize the Internet in selling your book(s).

CLICK HERE TO BUY THIS NOW!

Many of the most successful online companies of today used T-shaped marketing (also referred to as “growth hacking” which will be discussed in an upcoming blog entry) to grow their businesses when no venture capital was available to help them. AirBNB utilized Craigslist users as part of their growth hacking strategy. PayPal paid people for referrals. DropBox gave people extra storage for referrals. There are many more examples of this, as well.

I believe authors can do the same thing as these companies did to really put themselves and their books on the map. If you have any doubts about that, I invite you to read this online Forbes article: Amazon Pays $450,000 A Year To This Self-Published Writer. Mark Dawson was first trade published. But when he saw how few copies his trade publisher sold for him, he switched to self-publishing for his next book and learned how to become an entrepreneurial author instead of a mere trade published author. This is T-shaped marketing at its best.

I hope today’s blog entry will whet your appetite enough to join me again for the next one. I’ll be talking about growth hacking in a bit more detail when we meet each other again.

* * *    * * *    * * *

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.