In this post, I want to discuss why you need a graphic designer who understands printing. This is especially true if you wish to print business cards, book marks, and other marketing materials.
Now I want to take this a step further to discuss specialty “soft touch” papers and soft touch finishes. These are popular choices for those who want to emulate elegance and sophistication. But they have their limitations.
Why You Need a Graphic Designer Who Understands Printing
Graphic designers are truly creative people who can take your author business to the next level. They can design stunning business cards, book marks, trade show banners, et cetera, to complement your books. Many of them are recommending soft touch to their clients nowadays. Feel a soft touch business card or presentation folder just once, and you’ll understand why.
But before you hire a graphic designer to help you produce any speciality marketing materials, ask if he or she has a printing background. If not, ask that designer to vet his or her recommendations through a local printer before presenting them to you. It will save you a lot of time having your print jobs quoted and requoted several times over.
Some of these specialty papers/finishes cannot be run through digital printers. They’ll either get jammed or they’ll melt. They can only be printed on an offset press, which means you’ll have to produce large quantities of them. As discussed in an earlier post, offset presses cannot be used for short runs. This is because the set-up cost is far too high to print only a few copies at a reasonable price.
Related reading: Why Do Authors Need Graphic Designers?
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