Why You Should Publish Both a Paperback and an Ebook

This content first appeared on Digital Point Forum and has been republished here with permission from the author.

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So many people are now learning the true value in publishing a book to promote their businesses. I always tell my authors that their books are their business cards. A book is a way to highlight your expertise within your field in much more detail than you can do with traditional forms of advertising (e.g. print, radio, television) while also giving you a more professional air in the eyes of prospective readers/customers.

But here are two common misconceptions held by many new indie authors: one, they assume most people only read ebooks nowadays; and two, they assume ebooks are the only books they can sell online using various forms of Internet marketing. Both of these statements are incorrect … as I discuss in much more detail in this highly rated book where I teach you specifically how to sell audiobooks, ebooks, paperbacks, and hardcovers online.

The truth is, there are just as many people out there who still want to hold a physical book in their hands as there are people who love the compact convenience of e-readers. So, if you only publish an ebook, you’re likely losing out on half your potential audience.

No print budget? Not to worry! With the invention of print-on-demand (POD) technology, today’s indie authors no longer have to print and store physical books in order to sell physical books … whether those books are paperbacks or hardcovers. All you have to do is supply the digital files for your book’s cover and interior to the e-commerce site of your choice because most of these online retailers utilize POD technology to sell books rather than stocking those books in warehouses. Then, whenever they receive an order for that book, they simply print, bind, and ship the exact quantity ordered (whether it is one book or ten) all at the same time. Easy peasy!

Most of the e-commerce sites take digital files in the form of print-ready .PDF files and just store them on their servers, but I don’t recommend selling those .PDF files as ebooks because they are far too easy for users to copy and share with others (unless they are .DRMs … but that’s a whole different post). Instead, it’s pretty cheap nowadays to have the .PDF files converted into either .ePUB (the format used by KoboBooks) or .MOBI (the format used by Kindle) and sell them through the proper channels.

If you want to reach all your potential customers, then you need to realize that some of them are still reading hard copies and others are readying soft copies. Publish your book in both formats to give your customers more choice, and you’ll have the best possible chance at commercial sales success.

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