What is Search Engine Optimization (SEO)?

Unless you’ve been hiding under a rock, there’s a good chance you’ve heard of search engine optimization (SEO). The term refers to the various techniques people can use to improve (optimize) their respective webpages’ standings on search engines such as Google, Yahoo, Bing, and Baidu.

As an author, the “webpages” you’re trying to promote online may be your online articles, blog posts, the e-commerce site where you sell your book(s), or even the home page of your website. It’s crucial to your success to improve each one’s SEO.

How Does it Work?

Think, for a minute, about when you use a search engine to find something. Where is the first place you look when the search results come up? The top and centre of the page? In addition, how many links are you willing to click through to find what you’re looking for? Maybe five or six at the most? Maybe your eye will scan down that first page for something interesting; or, if you have the time, maybe you’ll dig a little deeper and look through the second or third page to see what comes up there. This is what SEO is all about. Statistically, most people will stay on the first page, and that is why it’s crucial to make sure you and your book appear on that first page for as many of the major keywords that are associated with your topic matter as possible. Regular and consistent online writing (blogging) is one way to help you achieve this level of SEO.

Find Keywords

The first thing you will want to do is find specific keywords related to your book’s topic. How do you do this? It’s easy! Pull up the search engine of your choice in your browser, such as Google. Think about what combinations of words your readers will be typing into that search engine when they’re looking for your book. Type them in to test them out and see what comes up. Find as many variations as you can. The more, the better because it will give you more topic matter to create even more content over time.

Create Content

Writing blog posts and online articles that are informative and helpful will bring you more readers—but only if they contain the keywords we just talked about. Repeating a specific keyword at least twice per every 100 words will improve the SEO of that content for that keyword. Then you must share those pieces with others via email marketing, social media marketing, et cetera. Why share it? Because the SEO of that article will further increase and improve with every unique click from every new person who views it.

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