4 measly eBooks.
In 4 months.
I was floored.
After becoming overwhelmed with a sense of excitement about writing and self-publishing my first eBook, I failed miserably.
A good friend nudged me to write an eBook. I had resisted my own inner pull and advice from friends for years.
I bought a domain, churned out the eBook and sold 1 each month before I trashed my site and eBook in a fit of complete frustration, anger and anguish.
3 years later I have written and self-published 126 bite-sized non-fiction eBooks. A few of my eBooks became Amazon best sellers. I even ghost wrote an Amazon best selling ebook which netted tens of thousands of dollars in sales.
How did I make the transition from struggling self publisher to rocking self-publishing machine?
I followed a few basic steps to right myself.
1: I Got Clear on Why I Wrote and Self-Published eBooks
I honestly saw my first eBook launch for what it was: I primarily wanted to make quick money.
I did self-publish a helpful eBook. I also chose a relatively unknown platform through which I sold the eBook.
I was heavily focused on getting profits so I gave little thought to the eBook title, my marketing strategy and the problem I solved through the eBook.
Worst of all, I had no specific reader in mind before I brainstormed, outlined and wrote the eBook.
I learned my lesson for the Blogging From Paradise eBook series. I wrote these eBooks mainly because I enjoyed writing. I also visualized a specific reader in mind before contemplating eBook titles and outlines.
Get hyper clear on why you want to be a self-published author. Tie the reason to something fun and freeing. Get your energy right to build your self-publishing campaign on a solid foundation.
2: I Wrote What I Knew
I’ve had self-publishing success by writing 6,000 to 15,000 word, short and punchy reads on topics I know inside-out. I address specific problems suffered by my blog readers to match my passion and know-how with reader pain points.
Unless you are writing an in-depth, heavily researched eBook I suggest you cover familiar topics to confidently self-publish eBooks.
My creative process: I brainstorm eBook titles based on reader problems, create titles solutions to address those problems, outline eBooks and write the eBook chapter by chapter.
3: I Became Comfortable Writing in My Distinct Voice
Purists may cringe after reading my blog posts and eBooks.
I am not a polished author.
But I also have circled the globe over the past 6 years as a world traveling blogger and Amazon bestselling author.
I feel comfortable writing how Ryan Biddulph writes. Even if this means turning off writing purists.
My eBook How to Find Your Writing Voice is the top ranked eBook from its category on all of Amazon.
All 49 customer reviews are 5 star reviews because I give readers permission to write best sellers on Amazon in their own unique, authentic voice, even if this writing style is unpolished.
Write 1000 words daily in a Word document for practice. Trash the document after you reach your daily word count. Feel comfortable with your writing style. Position yourself for a successful non-fiction self-publishing career.
4: I Found My Niche
My readers would become bored reading a 30,000 word eBook on blogging.
They prefer a 6,000 to 15,000 word pillar style blog post masquerading as a pillar style post.
My readers also enjoy shopping from a wide range of eBooks on a variety of blogging and travel-themed topics.
I wrote 126 eBooks to follow James Altucher’s advice: “The best way to promote your current book is to write your next eBook.”
5: I Built a Community
Struggling self-publishing authors tend to worry about how or where to find readers.
I decided to embody this quote well before I considered self-publishing.
“The wealthiest people on earth look for and build networks. Everyone else looks for work.” ~ Robert Kiyosaki
I patiently and persistently built a friend network of blogging tips and travel bloggers by promoting them, endorsing them and featuring them on my blog.
My patience paid off.
Since I looked for and built a friend network my blogging buddies help to build momentum behind my eBook promotional blitzes. Many of my blogging buddies purchase and review my eBooks too.
Build your readership by promoting top authors in your writing niche. If you are an author blogger, promote top bloggers in your niche. Co-promote one another to build large, loyal, supportive communities.
6: I Built a Blog and Email List
I helped people with their blogging problems through my blog.
I built strong bonds with my readers through my email list.
My readers expect a helpful blogging eBook delivered to their email inbox every other Friday.
Start blogging through a self-hosted WordPress blog.
Grow your email list to stay in touch with your readers.
Use these 2 tools to help folks for free and to announce new eBook releases.
7: I Used Free Promotions to Boost Sales and Reviews
I sometimes use free promotions to increase eBook sales and reviews.
Giving eBooks away gratis is a generous way to increase your exposure.
Create a buzz around your eBooks by giving your creations away for free on the release date.
8: I Created Authentic, Rough and Ready eBook Covers
When I think of how much money I paid to design my eBook covers I have probably spent more than James Patterson, Lee Child and George R.R. Martin combined.
I personally photographed every one of my eBook cover backgrounds in exotic places like Fiji, Bali, Thailand and Costa Rica. Add up my plane ticket costs and you quickly see what I mean.
I chose to be ruthlessly particular in all things branding. The Blogging From Paradise logo graces all of my eBook covers. Factor in my pictures from paradise and you have an authentic experience for any of my eBook readers.
These rough and ready, simple, clean covers deviate from normal eBook cover design but I always intended to differentiate myself and my brand from the average eBook author.
My #1 Piece of Advice for Aspiring Self-Publishers
You need to love writing to get through the ups and downs of being a self-publishing author.
If you feel passionate about self-publishing an eBook write 1000 words or more daily for practice. Make writing as habitual to you as breathing.
Have fun writing. Even if you’re a non-fiction author let your imagination run wild. Develop a daily writing habit.
Hone your skills, enjoy the ride, build your reader base and you too can become a successful non-fiction writer.
Amazon eBook Author Page: https://www.amazon.com/Ryan-Biddulph/e/B00MWC59RS/
© Ryan Biddulph 2017