Monthly Archives: February 2017

Media Tour: Watch for Barbara Paterson’s New Book This Coming Month!

A media tour is a series of interviews with newspapers, magazines, and/or broadcast stations to promote you and your new book. Tying in this type of publicity with a bookstore signing or an evening launch (reading) is a great way to increase traffic to the event plus establish yourself as an author. This is exactly what PPG’s latest author, Barbara Paterson, is going to be doing over the next six weeks to promote her new book titled Malignant Memory. Click here to view details of Barbara’s upcoming event through McNally Robinson in Winnipeg. 

You don’t have to be J.K. Rowling to stir media interest. All you need is a good angle. For example, if you’re from Manitoba as Barbara is, you may want to promote yourself as an “up and coming Manitoba author” to the media in that province. Or, as another example, if you’ve published an historical fiction or non-fiction work about a particular region, you can contact the media within that region for an interview.

In Barbara’s case, we are promoting her as a doctor with an interdisciplinary doctorate in nursing, psychology and education, as well as a master’s degree in post-secondary education. She served as a professor at the University of Manitoba, the University of British Columbia, the University of New Brunswick, and Thompson River University until her retirement in 2013.

Malignant Memory paints a portrait of how to put one foot in front of the other in the face of unimaginable trauma. It shows there is power in bringing dark secrets into the light, particularly in the face of acceptance and forgiveness and how bad times can become an opportunity to gain strength. The stories of abuse, trauma and grief in the book are based on actual accounts Dr. Paterson received in her work as a nurse and a researcher; they are real-life narratives of survivors of residential schools, adults who experienced profound childhood trauma and people facing life-threatening illness.

Once you reach J.K. Rowling’s level of renown, a press release with a one-liner such as “Announcing the latest release by…” is about all you’ll need to generate buzz and arrange interviews for yourself. Until that day comes, placing a personal phone call to request an interview is much more effective than any press release, fax, or email alone. Or you can hire an experienced publicist through Polished Publishing Group (PPG) for even more impact.

Who do you contact to book an interview? It varies depending on the media: you’ll want to talk to the book review editor when contacting a newspaper; your best bet is the news editor at a radio station; and you should ask for either the producer of the morning show or a community events reporter at a television station.

Each time you complete an interview, it’s a great idea to ask for a copy of it so you can continue promoting it even further. For example, you can scan a copy of a newspaper article to display on your blog; or you can ask for copies of your radio/television interviews in a YouTube-compatible file format and then post them to your YouTube channel like PPG did here:

There are many effective ways to sell more of your books … from readings, to bookstore signings, to trade shows, to speaking engagements. A timely media tour will complement all of these events to make them even more successful.

Good luck to Barbara on your upcoming media tour! We wish you all the success in the world!

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Why Do We Use Social Media Marketing? What’s the Point?

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

As you know, I’m a strong proponent of social media marketing and am always telling my authors to use it in conjunction with blogging so they can sell more books. You may be asking yourself why. You may be one of the many people who ask, “How do you monetize it? How do you make money using social media marketing?” If you’re one of these people, then you need to read this blog entry because it will clarify a few things for you.

There are experts out there who will teach you specifically how to earn money using Twitter or YouTube or whatever other social media platform … and I share some of those with you in this email campaign. But I personally use these websites in a different context. I use them as advertising tools. I use them to drive more traffic to other e-commerce sites where I sell my books and various other services (e.g. personalized and customized sales coaching for authors).

I want to give you a couple of examples to help explain. Take a look at PPG’s Twitter page here. And take a look at my personal author Twitter page here. Every single day, one or two different tweets are sent out to our respective Twitter followers from these pages. Sometimes, events are being promoted. Other times, positive book reviews are being shared. We post our blog entries and links to the opt-in pages for our email campaigns here. And, occasionally, a link to where our books can be purchased online are being tweeted, too. It’s a mixture of everything, and it’s done on a daily basis.

Consistency is key. Regular advertising is all about creating top of mind awareness—staying in front of your prospective readers/customers so that, when they’re in the market to purchase what you’re selling, they’ll recall you (your book, your services) above all the rest.

We live in a wonderful world where we don’t have to pay thousands of dollars to achieve this anymore. Where we used to have to buy expensive newspaper, radio, or television ads to reach our target markets, we now have the Internet which allows us to reach an unlimited audience free of charge. All it takes is the time you have to build your subscribers, followers, likes, et cetera, on the various social media platforms.

Why do companies with prominent brands such as Coca Cola and Disney and Nike advertise regularly? Because it works! It allows them to stay top of mind for you—their prospective (possibly repeat) customer. And that’s what social media marketing can do for you and your book over time.

Go ahead and follow us on the two above-mentioned Twitter pages so you can watch how we do it. It may provide you with some inspiration for your own Twitter page.

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As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2017 Polished Publishing Group (PPG). All rights reserved.

New Author Ash Borodin Discusses the Writing and Editing Process

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First and foremost, I want to thank Ash Borodin and his editor, Elisa, for providing this unique guest post about the writing and editing processes for the PPG Publisher’s Blog. I smiled all the way through the below dialog and found myself nodding “yes” through much of it.

The creative process of writing a book takes on many different forms, as Ash discusses below, and the editing/ghostwriting processes require much patience and collaboration between two willing participants…

The editing/writing process

My name’s Ash and my debut novel is called The Jealous Flock. It’s about the parallel lives of unique individuals struggling to define their values and identity in relation to the major culture clash(es) the world is experiencing right now.

My name’s Elisa and I edited the Jealous Flock…

Ash: Everything I do is experimental, including this interview (which we are collaborating on live through Google Docs). I can imagine I’m an editor’s worst nightmare…

Elisa: Yes, you can say that again.

Ash: Can you elaborate on that… On second thought, actually don’t. Well, give us a rough idea of one of the challenges.

Elisa: Well for starters, having the chapters written in no particular order, so I couldn’t really make sense of the story. And using speech to text didn’t always give the words you intended, so I had to guess what they might be.

Ash: Ah, yes, I’d forgotten about that. I think I had this general master plan in my head for what the final book should be but I had no idea how to weave it all together. So initially it was more just a bunch of short stories. And then I gradually wrote some bridging stories to connect the others and from there more changes had to be made. It really was a mess. I still think it was a pretty good mess, from my point of view, it was like a band improvising, each person takes a solo and the others fit in and react.

Elisa: I also found it strange to read when it was initially in present tense, and I told you it sounded like a play.

Ash: Well, in a sense it was. And when you said that, I thought – alright I’ll make it a play then. But that was more stubbornness than resolve on my part. I think it could easily be adapted to work as a screenplay and that’s something I keep in the back of my mind if the opportunity ever arises.

Elisa: I think it might lack the beautiful descriptions you have put into the writing though, and perhaps make it more bland.

Ash: Yeah, and in part it was vanity that spurred me on to rewrite the whole thing in past tense. I didn’t want to lose my poetic vision, my voice. But finding some way between the two extremes was a real challenge for me as a writer, this being my debut novel especially. Because I wrote a lot of it live – I method acted the lines through a voice-recorder – it had that zeal, the immediacy you only get from the spoken word and some of the intimacy of conversation. To then put that into past tense, well it felt like prostitution of my passion at first. I was really adverse to it.

Now I tell people the importance of having an active reader (or an editor, really) from the beginning. Because writing is one thing, but storytelling is really a higher level of writing and that involves connecting, relating to your audience.

Elisa: Yes, it is, but it’s a hell of a difficult thing to try and convince an author that he needs to make a change like this. Authors really don’t like criticism of any kind.

Ash: Not naming any names, of course….

Elisa: None at all. And by the way, just so people know, I’m editing your writing as we speak. That’s why there are no spelling mistakes.

Ash: Ha! What people don’t know is that you just wrote ‘smelling mistakes’ and I saw it!

Elisa: Yes, okay, you caught me, but I did fix it immediately.

Ash: I think if we were to work on a book again it would be much easier this time because we’ve both mellowed a lot. For those who came in late, Elisa and I are married. And in the 3 years since we wrote the book we’ve been through a lot personally and as a couple, and I think though we blow up at times under great stress, we are generally able to plan ahead for stress and compartmentalise it a lot better.

Elisa: Sometime a good yelling match is exactly what you need to release it all.

Ash: I know, yesterday’s was great. We called each other unprintable names. A good time was had by all…

Elisa: So, back to editing… another thing that was difficult to get a handle on was that each character used first person, which was really confusing during the editing.

Ash: I think I would do that differently now, but surprisingly no-one’s complained about it yet. Yet….

Elisa: I think it actually works… now.  Now that we have each character’s name in the title of each chapter (thanks to me).

Ash: Yeah that was a necessary evil I was forced to accept as well. I was trying to be so clever in my writing that the reader would intuitively know who the character speaking was – that this was now their perspective. But it was too high a bar for me and maybe an unnecessary bar at that.

Elisa: You can’t expect the reader to do too much work themselves.

Ash: Well that was probably the final thing I relented on. I wanted it to be more work than it eventually was – for the reader. I wanted them to really pay attention like one would with a textbook or work of philosophy. But in the end the need to relate overcame the desire to be very serious.

Ash’s book is available here:

https://www.amazon.co.uk/dp/B01NAPZWB8

https://twitter.com/0rWouldUrather

http://ashleyborodin.weebly.com 

© Ash Borodin 2017