Ten Questions To Ask Yourself Before Publishing Your Book

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s Blog

Kim Staflund: founder and publisher at Polished Publishing Group (PPG) and author of the PPG Publisher’s BlogWhere to Begin?

Where to Begin?

Every author who wishes to sell his or her book commercially is an entrepreneur. Your book is your business.

As a business owner, doing one’s due diligence is especially important when it comes to finding a suitable partner to help you publish that book. In this day and age, so much information is out there on this topic that it can be quite overwhelming and more than a little bit confusing. What road should you take? Which choice will bring you the best return on investment? Who can best help you to achieve your goals?

Well that all depends. What are your goals? The very first thing that everyone should do—individuals and businesses alike—is to sit down with a pen and paper and make a list of the reasons why they wish to publish their books and what exactly they wish to gain from doing it. This is the first step in determining which avenue to take toward fulfilling your goals.

Ten Questions to Ask Yourself Before Publishing Your Book

  1. Who am I? What image do I want to project with this book (i.e. do I offer the best value or the best price in my field)?
  2. Who is my target audience? What demographic group am I after (i.e., what gender, what age, et cetera)?
  3. What is my deadline for this project? Do I need this book completed quickly (within around six weeks, give or take), fairly soon (within three to six months), or can I afford to wait up to two years for the final product to be printed?
  4. Am I willing to invest my own time and money into this project or do I want it published free of charge?
  5. Do I want to earn a profit from this book?
  6. Do I want to produce this book as a paperback, hardcover, audiobook, or ebook—or all four formats?
  7. Do I want to have complete creative control over the design of my book, do I want to collaborate with a professional over the design of my book, or am I willing to give up majority creative control to the publisher?
  8. Would I prefer to work with a knowledgeable project manager who can guide me through the book publishing process from start to finish, including arranging all the contracts and dealing with the various vendors (editors, designers, et cetera) on my behalf, or am I fine with (and have the time for) doing the bulk of this work myself?
  9. Do I want to keep 100 percent of the copyright ownership of my story (words)?
  10. Do I want to keep 100 percent of the copyright ownership of my book cover (artwork)?

After deciding which of these points is most important, the next step is to prioritize your choices. For example, the authors who value both a quick turnaround and profit should now decide which of those is most important and put it at the top. From there, you should move down the list and compare the remaining questions until you have created a personal hierarchy of values. Then it will be time to look at the various book publishing business models to determine which model best matches your personal list of needs.

To learn more about each book publishing business model, click here.

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