Monthly Archives: January 2012

Canadian Book Publishers: Time for a Change!

If there’s one thing I’m passionate about, it’s the Canadian book publishing industry! After reading an article in The Globe and Mail tonight by Anna Porter titled Time to Lead: The shaky state of Canadian book publishing, I was compelled to express my own opinions in this regard… 
 
RE: “What kind of government policies do we need to keep our vital publishing houses functioning? The old model no longer works.”
 
I agree that the old model of book publishing no longer works. When restrictive government grants are involved, the potential growth of any publishing company will be stunted.
 
Around 15 years ago, I worked for a small Canadian literary publisher. As much as I loved the work, I had to leave after three years as I was only earning $1,000 per month in full-time wages (yes, that figure is correct … only $12,000 per year for full-time work). Obviously, it became increasingly difficult to support myself and my son on this menial income. In order to improve my standard of living, my only choice was to change industries, never mind jobs.
 
I worked in the fulfillment area for that company, and my marketing counterparts and I would often discuss ways we could generate more income for the press. I once approached my directors and recommended we start charging fees for certain things, and I was immediately shut down. “We can’t do that. We’ll lose our grant money if we do.” I even recall a conversation with a colleague about how we could significantly increase our book sales … only to learn that there was a fine line we didn’t want to cross in this regard, too … too many book sales may equate to too much profit which may also jeopardize our ability to qualify for the next grant.
 
Ridiculous! When government tries to control the way you earn your money and how much money you’re entitled to earn, it stunts your growth potential exponentially! It is killing the industry.
 
The publishing industry is thriving in the United States for reasons other than population as the author of this article mentions. It is thriving there because they are a “forward thinking” society that is open to all kinds of different book publishing business models and all kinds of different books. In Canada, our publishers are severely limited by genre (“literary” prejudice) and this antiquated notion that the grant operated “traditional” business model is the only way to go. Nothing could be further from the truth!
 
Here is another thing that is killing the industry: book returns. This is another antiquated business practice. How many other industries would survive if they did business this way, allowing their wholesalers/retailers to return their goods to them damaged and for a full refund at their sole discretion? This is senseless! Perhaps, it made sense at one point in time. But that time has passed. It is long gone.
 
Years later, rather than waiting around for the government to change their policies, I started my own for-profit Canadian book publishing company. Yes, authors pay for the publication of their books through our “supported self-publishing” business model; however, in return, they retain 100% copyright ownership of their books AND their artwork. We mark all our books NON-returnable. We utilize the Internet and social media to sell our eBooks and paperbacks online. And, most importantly, our income potential (along with our authors’) is uncapped by anyone but ourselves and our own efforts … unlike it is in the “traditional” grant-operated trade/literary book publishing sector. This allows for GROWTH! And this is the type of choice Canada’s book publishing industry needs! This is the kind of choice our authors deserve!
 
RE: “Fortunately, there are people in this country who value what they contribute to our lives above what they take out of the economy. (That, I hope, answers the question a distinguished lawyer once asked me: If that’s all you make in a year, why don’t you change professions?)”
 
This always makes me chuckle. Why is it considered so noble to be a “starving artist” in Canada’s literary world? Why can’t Canadian authors have that valued sense of contribution coupled with significant profit potential? I say THEY CAN! THEY SHOULD! That’s why I started my company. And I hope to have a strong influence on changing the way this country views book publishing in the years to come. The author of this article and I definitely agree on one thing—it’s time for a change.
 
 
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our
book publishing website to learn how you can publish your book today.

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2012 Polished Publishing Group (PPG). All rights reserved.

Advertise Your Book For Free on Kijiji!

Here’s a cost-effective idea to help authors sell a couple more books while driving additional traffic to their websites and blogs…
 
Did you know you can advertise/sell your book(s) for free on Kijiji in the location of your choice? 
  
For only $4, you can add a link to your website—whether it’s your own business website, blog, or the Amazon.com page where your book will appear for sale upon publication—to drive more online traffic wherever you’d like. 
 
Here’s how two sample PPG books currently appear online:
A Letter to My Daughter 
11:11 
 
Give it a try. Let us know how it works for you!      
  
 
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our
book publishing website to learn how you can publish your book today.

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2012 Polished Publishing Group (PPG). All rights reserved.

Sell More Books Using Eventbrite!

Here’s a great idea for authors…

Eventbrite is a fantastic website you can use to promote upcoming events and manage your mailing lists and ticket sales for that event! It’s the perfect tool to help you organize an upcoming book launch or signing!
 
One of the best things about Eventbrite is the Event Affiliate Programme that allows you to “…increase your ticket sales by offering an incentive for your affiliates to promote your event. Each affiliate will get a unique link at sign-up that will allow both you and them to track the ticket sales and revenue they’re generating.” What better way to encourage other people to spread the word about your event and help you sell more tickets?
 
Click here to set up your own Eventbrite page and start selling tickets for your event today. Give it a try. Let us know how it works for you! (It works well for Polished Publishing Group. We use it all the time. See below for a sample.)
 
I also recommend reading this helpful link: The Top 10 Ways to Start Selling Tickets in Bunches     
  
 
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our
book publishing website to learn how you can publish your book today.

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2012 Polished Publishing Group (PPG). All rights reserved.

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK (2012 Webinars)

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Webinars Hosted By:


KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com

 


BIOGRAPHY

 

Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years’ experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.

 


PUBLISH Your Book This Year!

 

 

P – Primary Types of Book Publishing (A Comparison)
U
– Understanding The Modern Submission Process
B
– Book Publishing’s Most Critical Elements (For Professional Results)
L
– Legal Deposit at Library and Archives Canada
I
– It’s Time to Print Your Book
S
– Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing

 


TESTIMONIALS

 

“Your knowledge base is vast, awesome!”
~Joanie Lamond

“The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!”
~Wendy Flemons

“Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!”
~Stephanie Robinson

“I loved the information about using the Internet to promote your book.”
~Chantal Plowman

“… every bit of information that makes it ‘easy’ is welcome by me. Kim delivered these sorts of things.”
~Peter Vodak

“Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!”
~Lorraine Fuchs


WE PAY FOR REFERRALS!


Do you know anyone who would like to learn how to publish and sell a professional quality book in Canada? Sign up to become an affiliate marketer for this webinar, and you’ll
earn 20% of each ticket sale for each person you refer to us who attends!
To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.

If you’ve ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.

 

Saturday AM Webinars


Sunday PM Webinars


PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

 

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.