Monthly Archives: February 2011

Blogging for SEO: A Cost Effective, Unintrusive Form of Advertising

There are two forms of online writing for SEO (also known as “blogging”) that can be used to promote a product, service, or company: online articles that are posted on high-ranking online publications; blog entries that are posted to one’s own website. While both forms of promotion can help to improve your search engine ranking for major key words, each has its own unique advantage.
 
Online Articles (Also Known as “Online Advertorials”)
 
Online articles should have an “editorial” appeal to them that matches the criteria set up by the online publication they are being posted to. Their primary purpose is to educate people about a certain industry or topic. Here are a few examples:
 
– Click here to see a sample “Company/Owner Profile” article written for Smith Bros. Floors Ltd. in Examiner.com
– Click here to see a sample “How To” article written for Natural Plantation in eHow.com
– Click here to read a sample “Industry Awareness” article written for Polished Publishing Group in Suite101.com

Search engine ranking is based on a complex point system. The higher your points, the higher you land in the search results. Each online advertorial is like a webpage in itself and can garner higher points for your website with two of the major criteria search engines are looking for: backlinks and traffic. Backlinks are “clickable” referrals from one relevant webpage (an online advertorial) to another (your website). The more backlinks to your website, the higher its point value will be in the eyes of a search engineespecially if those backlinks are coming from relevant, high-ranking online publications like Examiner.com. It also stands to reason that more backlinks equate to more traffic over time.
 
Blog Entries
 
Blog entries are a wee bit different from online articles in that you can say pretty much whatever you want, however you want to say it, because you are posting them to your own set of websites. Blog entries can be an obvious advertisement for your products, services, events, etc, if you choose. You aren’t limited by anyone else’s content criteria.
 
A company’s blog site should be an extension of their primary website. For example, PPG’s primary website is: http://www.polishedpublishinggroup.com/. This is where our customers go to buy book publishing packages from us. The PPG Publisher’s Blog is an extension of our primary website: http://blog.polishedpublishinggroup.com/. This is where PPG’s founder and Publisher does her “blogging” and answers industry FAQs (frequently asked questions) about the book publishing industry. Upcoming PPG webinars and workshops are also promoted here.
 
Blog entries improve your search engine ranking based on another of the major criteria search engines are looking for: quantity of posts. Google’s algorithm rewards more points to websites that post new and relevant content on a regular basis. As it stands today, three to four new blog posts per week is optimal in the eyes of a search engine.
 
A Cost Effective, Unintrusive Form of Advertising
 
The greatest benefit to online writing for SEO (search engine optimization) is that it is unintrusive and cost effective. Where traditional advertising methods such as newspaper, television, radio, and billboards try their best to “interrupt” customers into noticing them, blogging appeals to the audience that is already in the market for your products/services. No need to try to interrupt anyone to gain their interest; if they are typing in those key words to try to find you, it’s because they are already interested in what you have to offer. All you have to do is be there in the top organic search results and “voila” … you’ve got their attention and hopefully some new business to go with it. 
 
Related article: Online Articles Are “Word of Mouth Advertising” on Steroids!
   
Sample online article promoting an author’s book: Calgary Olympian Cheryl Bernard Publishes Inspirational Sports Psychology Book
   
Not enough time in the day to do your own blogging? Polished Publishing Group (PPG) has a team of qualified online SEO writers who can help. Just provide us with a topic (i.e. Blogging for SEO: A Cost Effective, Unintrusive Form of Advertising) and a few related key words for that topic (i.e. improve your search engine ranking, blogging, SEO) and we’ll do the rest for you. Contact us today!
 
 
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

How Online Writing for SEO Can Improve Your Search Engine Ranking

Whether you’re an author trying to sell a book or a business trying to sell some other type of product or service, online writing for SEO (also known as “blogging”) is a fantastic way to improve your search engine ranking for all your major key words. By doing so, more potential buyers will be able to find you online when they do a search for those key words.

You may have a fairly high search engine ranking for some of your key words (i.e. your business name). Blogging can help to improve your ranking for all of them. The idea is to write several “keyword-rich” articles—500-word essays that contain the phrases your customers type into a search engine when they are looking for your products and/or services—and then “share” those articles with others via email and social media websites. The ultimate goal is for your articles (and, eventually, your website) to show up in the top five search results on page one of a search engine as this will dramatically improve the chances of someone “clicking” on them.

Blogging has a cumulative effect meaning that it will drive more traffic to your business over time. The more articles that are posted online on a regular basis, the more momentum is built, and the better it works. Here are three major reasons why:

How Search Engines Rank WebPages

Search engine ranking is based on a “point system” of sorts. The higher your points, the higher you land in the search results. For all intents and purposes, each article is a webpage in itself and can garner higher points for your website with two of the major criteria search engines are looking for: backlinks and traffic. Backlinks are “clickable” referrals from one relevant webpage (an article, perhaps) to another (your website’s home page). The more backlinks to your website, the higher its point value will be in the eyes of a search engine. It also stands to reason that more backlinks will equate to more traffic over time.

Top of Mind Awareness (Brand Awareness)

Why do highly successful corporations like Pepsi and McDonalds still advertise after all these years? Because it works! They know the value of consistent branding and how it creates top of mind awareness in their respective industries. They remain at the top of their games because they remain in front of their customers—always reminding them of their brands week after week, and always calling people to action to buy from them.

Long-term Sustainable Competitive Advantage

No matter what industry you’re in, your market is dynamic. It’s always changing. Potential customers are moving into and out of your trading area all the time whether it’s due to relocations, deaths, other major life changes, or simply because their needs have been met or have changed. Consistent promotion of your business provides a long-term advantage over competitors who cut back or cancel their advertising programs altogether by catching the attention of new clients as they arrive. Understanding and accepting this natural churn of the marketplace can help you to counteract the loss of old customers with new while steadily building a sustainable business over time.
  
Related article: Online Articles Are “Word of Mouth Advertising” on Steroids!
   
Sample online article promoting an author’s books: New Age Books Offer a Thought-Provoking Read
 
 
Not enough time in the day to write your own articles? Polished Publishing Group (PPG) has a team of qualified online SEO writers who can help. Just provide us with a topic (i.e. How Online Writing for SEO Can Improve Your Search Engine Ranking) and a few related key words for that topic (i.e. improve your search engine ranking, blogging, search engine optimization SEO) and we’ll do the rest for you. Contact us today
 
 
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

How to Publish a Book in Canada (Saskatoon Sessions)

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:



KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com



BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years’ experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.



PUBLISH Your Book This Year!
P – Primary Types of Book Publishing (A Comparison)
U
– Understanding The Modern Submission Process
B
– Book Publishing’s Most Critical Elements (For Professional Results)
L
– Legal Deposit at Library and Archives Canada
I
– It’s Time to Print Your Book
S
– Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing



TESTIMONIALS
“Your knowledge base is vast, awesome!”
~Joanie Lamond

“The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!”
~Wendy Flemons

“Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!”
~Stephanie Robinson

“I loved the information about using the Internet to promote your book.”
~Chantal Plowman

“… every bit of information that makes it ‘easy’ is welcome by me. Kim delivered these sorts of things.”
~Peter Vodak

“Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!”
~Lorraine Fuchs


FUNDRAISING

Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
  
If you’ve ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.






PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

How to Publish a Book in Canada (Canmore/Banff Sessions)

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:



KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com



BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years’ experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.



PUBLISH Your Book This Year!
P – Primary Types of Book Publishing (A Comparison)
U
– Understanding The Modern Submission Process
B
– Book Publishing’s Most Critical Elements (For Professional Results)
L
– Legal Deposit at Library and Archives Canada
I
– It’s Time to Print Your Book
S
– Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing



TESTIMONIALS
“Your knowledge base is vast, awesome!”
~Joanie Lamond

“The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!”
~Wendy Flemons

“Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!”
~Stephanie Robinson

“I loved the information about using the Internet to promote your book.”
~Chantal Plowman

“… every bit of information that makes it ‘easy’ is welcome by me. Kim delivered these sorts of things.”
~Peter Vodak

“Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!”
~Lorraine Fuchs



FUNDRAISING

Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
  
If you’ve ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.




 


PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

How to Publish a Book in Canada (Lethbridge Sessions)

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:



KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com



BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years’ experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.



PUBLISH Your Book This Year!
P – Primary Types of Book Publishing (A Comparison)
U
– Understanding The Modern Submission Process
B
– Book Publishing’s Most Critical Elements (For Professional Results)
L
– Legal Deposit at Library and Archives Canada
I
– It’s Time to Print Your Book
S
– Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing



TESTIMONIALS
“Your knowledge base is vast, awesome!”
~Joanie Lamond

“The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!”
~Wendy Flemons

“Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!”
~Stephanie Robinson

“I loved the information about using the Internet to promote your book.”
~Chantal Plowman

“… every bit of information that makes it ‘easy’ is welcome by me. Kim delivered these sorts of things.”
~Peter Vodak

“Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!”
~Lorraine Fuchs



FUNDRAISING

Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
  
If you’ve ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.




 


PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

How to Publish a Book in Canada (Regina Sessions)

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:



KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com



BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years’ experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.



PUBLISH Your Book This Year!
P – Primary Types of Book Publishing (A Comparison)
U
– Understanding The Modern Submission Process
B
– Book Publishing’s Most Critical Elements (For Professional Results)
L
– Legal Deposit at Library and Archives Canada
I
– It’s Time to Print Your Book
S
– Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing



TESTIMONIALS
“Your knowledge base is vast, awesome!”
~Joanie Lamond

“The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!”
~Wendy Flemons

“Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!”
~Stephanie Robinson

“I loved the information about using the Internet to promote your book.”
~Chantal Plowman

“… every bit of information that makes it ‘easy’ is welcome by me. Kim delivered these sorts of things.”
~Peter Vodak

“Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!”
~Lorraine Fuchs




FUNDRAISING

Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
  
If you’ve ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.


 

 

PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

How to Publish a Book in Canada (Medicine Hat Sessions)

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:



KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com



BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years’ experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.



PUBLISH Your Book This Year!
P – Primary Types of Book Publishing (A Comparison)
U
– Understanding The Modern Submission Process
B
– Book Publishing’s Most Critical Elements (For Professional Results)
L
– Legal Deposit at Library and Archives Canada
I
– It’s Time to Print Your Book
S
– Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing



TESTIMONIALS
“Your knowledge base is vast, awesome!”
~Joanie Lamond

“The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!”
~Wendy Flemons

“Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!”
~Stephanie Robinson

“I loved the information about using the Internet to promote your book.”
~Chantal Plowman

“… every bit of information that makes it ‘easy’ is welcome by me. Kim delivered these sorts of things.”
~Peter Vodak

“Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!”
~Lorraine Fuchs



FUNDRAISING

Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
 
If you’ve ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.
  







PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.


How to Publish a Book in Canada (Calgary Sessions)

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:



KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com



BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years’ experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.



PUBLISH Your Book This Year!
P – Primary Types of Book Publishing (A Comparison)
U
– Understanding The Modern Submission Process
B
– Book Publishing’s Most Critical Elements (For Professional Results)
L
– Legal Deposit at Library and Archives Canada
I
– It’s Time to Print Your Book
S
– Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing



TESTIMONIALS
“Your knowledge base is vast, awesome!”
~Joanie Lamond

“The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!”
~Wendy Flemons

“Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!”
~Stephanie Robinson

“I loved the information about using the Internet to promote your book.”
~Chantal Plowman

“… every bit of information that makes it ‘easy’ is welcome by me. Kim delivered these sorts of things.”
~Peter Vodak

“Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!”
~Lorraine Fuchs



FUNDRAISING

Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
 
If you’ve ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.
  



 



PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

How to Publish a Book in Canada (Edmonton Sessions)

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:



KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com



BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years’ experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.



PUBLISH Your Book This Year! 
P – Primary Types of Book Publishing (A Comparison)
U
– Understanding The Modern Submission Process
B
– Book Publishing’s Most Critical Elements (For Professional Results)
L
– Legal Deposit at Library and Archives Canada
I
– It’s Time to Print Your Book
S
– Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing



TESTIMONIALS
“Your knowledge base is vast, awesome!”
~Joanie Lamond

“The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!”
~Wendy Flemons

“Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!”
~Stephanie Robinson

“I loved the information about using the Internet to promote your book.”
~Chantal Plowman

“… every bit of information that makes it ‘easy’ is welcome by me. Kim delivered these sorts of things.”
~Peter Vodak

“Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!”
~Lorraine Fuchs



FUNDRAISING

Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
 
If you’ve ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.
  







PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 


How to Publish a Book in Canada (Red Deer Sessions)

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:



KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com



BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years’ experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.



PUBLISH Your Book This Year!

P – Primary Types of Book Publishing (A Comparison)
U
– Understanding The Modern Submission Process
B
– Book Publishing’s Most Critical Elements (For Professional Results)
L
– Legal Deposit at Library and Archives Canada
I
– It’s Time to Print Your Book
S
– Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing



TESTIMONIALS
“Your knowledge base is vast, awesome!”
~Joanie Lamond

“The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!”
~Wendy Flemons

“Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!”
~Stephanie Robinson

“I loved the information about using the Internet to promote your book.”
~Chantal Plowman

“… every bit of information that makes it ‘easy’ is welcome by me. Kim delivered these sorts of things.”
~Peter Vodak

“Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!”
~Lorraine Fuchs



FUNDRAISING
Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.


If you’ve ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.











 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.