Monthly Archives: February 2011

Blogging for SEO: A Cost Effective, Unintrusive Form of Advertising

There are two forms of online writing for SEO (also known as “blogging”) that can be used to promote a product, service, or company: online articles that are posted on high-ranking online publications; blog entries that are posted to one’s own website. While both forms of promotion can help to improve your search engine ranking for major key words, each has its own unique advantage.

Online Articles (Also Known as “Online Advertorials”)

Online articles should have an “editorial” appeal to them that matches the criteria set up by the online publication they are being posted to. Their primary purpose is to educate people about a certain industry or topic. Here are a few examples:

– Click here to see a sample “Company/Owner Profile” article written for Smith Bros. Floors Ltd. in Examiner.com
– Click here to see a sample “How To” article written for Natural Plantation in eHow.com
– Click here to read a sample “Industry Awareness” article written for Polished Publishing Group in Suite101.com

Search engine ranking is based on a complex point system. The higher your points, the higher you land in the search results. Each online advertorial is like a webpage in itself and can garner higher points for your website with two of the major criteria search engines are looking for: backlinks and traffic. Backlinks are “clickable” referrals from one relevant webpage (an online advertorial) to another (your website). The more backlinks to your website, the higher its point value will be in the eyes of a search engineespecially if those backlinks are coming from relevant, high-ranking online publications like Examiner.com. It also stands to reason that more backlinks equate to more traffic over time.

Blog Entries

Blog entries are a wee bit different from online articles in that you can say pretty much whatever you want, however you want to say it, because you are posting them to your own set of websites. Blog entries can be an obvious advertisement for your products, services, events, etc, if you choose. You aren’t limited by anyone else’s content criteria.

A company’s blog site should be an extension of their primary website. For example, PPG’s primary website is: http://www.polishedpublishinggroup.com/. This is where our customers go to buy book publishing packages from us. The PPG Publisher’s Blog is an extension of our primary website: http://blog.polishedpublishinggroup.com/. This is where PPG’s founder and Publisher does her “blogging” and answers industry FAQs (frequently asked questions) about the book publishing industry. Upcoming PPG webinars and workshops are also promoted here.

Blog entries improve your search engine ranking based on another of the major criteria search engines are looking for: quantity of posts. Google’s algorithm rewards more points to websites that post new and relevant content on a regular basis. As it stands today, three to four new blog posts per week is optimal in the eyes of a search engine.

A Cost Effective, Unintrusive Form of Advertising

The greatest benefit to online writing for SEO (search engine optimization) is that it is unintrusive and cost effective. Where traditional advertising methods such as newspaper, television, radio, and billboards try their best to “interrupt” customers into noticing them, blogging appeals to the audience that is already in the market for your products/services. No need to try to interrupt anyone to gain their interest; if they are typing in those key words to try to find you, it’s because they are already interested in what you have to offer. All you have to do is be there in the top organic search results and “voila” … you’ve got their attention and hopefully some new business to go with it.

Related article: Online Articles Are “Word of Mouth Advertising” on Steroids!

Sample online article promoting an author’s book: Calgary Olympian Cheryl Bernard Publishes Inspirational Sports Psychology Book

Not enough time in the day to do your own blogging? Polished Publishing Group (PPG) has a team of qualified online SEO writers who can help. Just provide us with a topic (i.e. Blogging for SEO: A Cost Effective, Unintrusive Form of Advertising) and a few related key words for that topic (i.e. improve your search engine ranking, blogging, SEO) and we’ll do the rest for you. Contact us today!

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

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How Online Writing for SEO Can Improve Your Search Engine Ranking

Whether you’re an author trying to sell a book or a business trying to sell some other type of product or service, online writing for SEO (also known as “blogging”) is a fantastic way to improve your search engine ranking for all your major key words. By doing so, more potential buyers will be able to find you online when they do a search for those key words.

You may have a fairly high search engine ranking for some of your key words (i.e. your business name). Blogging can help to improve your ranking for all of them. The idea is to write several “keyword-rich” articles—500-word essays that contain the phrases your customers type into a search engine when they are looking for your products and/or services—and then “share” those articles with others via email and social media websites. The ultimate goal is for your articles (and, eventually, your website) to show up in the top five search results on page one of a search engine as this will dramatically improve the chances of someone “clicking” on them.

Blogging has a cumulative effect meaning that it will drive more traffic to your business over time. The more articles that are posted online on a regular basis, the more momentum is built, and the better it works. Here are three major reasons why:

How Search Engines Rank WebPages

Search engine ranking is based on a “point system” of sorts. The higher your points, the higher you land in the search results. For all intents and purposes, each article is a webpage in itself and can garner higher points for your website with two of the major criteria search engines are looking for: backlinks and traffic. Backlinks are “clickable” referrals from one relevant webpage (an article, perhaps) to another (your website’s home page). The more backlinks to your website, the higher its point value will be in the eyes of a search engine. It also stands to reason that more backlinks will equate to more traffic over time.

Top of Mind Awareness (Brand Awareness)

Why do highly successful corporations like Pepsi and McDonalds still advertise after all these years? Because it works! They know the value of consistent branding and how it creates top of mind awareness in their respective industries. They remain at the top of their games because they remain in front of their customers—always reminding them of their brands week after week, and always calling people to action to buy from them.

Long-term Sustainable Competitive Advantage

No matter what industry you’re in, your market is dynamic. It’s always changing. Potential customers are moving into and out of your trading area all the time whether it’s due to relocations, deaths, other major life changes, or simply because their needs have been met or have changed. Consistent promotion of your business provides a long-term advantage over competitors who cut back or cancel their advertising programs altogether by catching the attention of new clients as they arrive. Understanding and accepting this natural churn of the marketplace can help you to counteract the loss of old customers with new while steadily building a sustainable business over time.

Related article: Online Articles Are “Word of Mouth Advertising” on Steroids!

Sample online article promoting an author’s books: New Age Books Offer a Thought-Provoking Read
 

Not enough time in the day to write your own articles? Polished Publishing Group (PPG) has a team of qualified online SEO writers who can help. Just provide us with a topic (i.e. How Online Writing for SEO Can Improve Your Search Engine Ranking) and a few related key words for that topic (i.e. improve your search engine ranking, blogging, search engine optimization SEO) and we’ll do the rest for you. Contact us today!

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

 

How to Publish and $ell a Professional Quality Book

If you’ve ever seriously thought about publishing a book, then this half-day information session is perfect for you! Contact us to buy your tickets today. You’ll be glad you did.

PUBLISH Your Book This Year!

P – Primary Types of Book Publishing (A Comparison)
U – Understanding The Modern Submission Process
B – Book Publishing’s Most Critical Elements (For Professional Results)
L – Legal Deposit at Library and Archives Canada
I – It’s Time to Print Your Book
S – Sales & Marketing (Traditional)
H – Hashtags: Today’s Online Marketing

Click here to register for upcoming PPG events near you or to learn how you can earn money by hosting your own event.

Click here to download a copy of this .PDF flyer for more information:

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

 

Working With a Proofreader to Finalize a Book

What Self-Publishers Can Expect During the Proofreading Process

A proofreader’s job is to review the final designed copy of a bookafter the writing, editing, and layout (graphic design) stages have been completedto ensure it is ready for print.

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Where a copy editor’s job is to review and improve an author’s raw manuscript, and the graphic designer’s job is to arrange that raw edited text into a professional and appealing layout, a professional proofreader provides yet another set of eyes to ensure all the components fit together properly.

Proofreading is a Crucial Ingredient of the Professional Book Publishing Process

Each book is a bit different, and there may be additional components added in before the proofreader finally sees it. For example, non-fiction readers expect to see an index at the back of a book; so an experienced indexer should be hired to add that section in after the design stage of the process has been completed. The professional proofreader is introduced at the very end. This individual reviews the professionally laid-out version of the book.

A Professional Proofreader Will Complete the Following Nine-Point Check

Interior:

• the front matter (such as the table of contents) is accurate and correct
• the back matter (such as the index) is accurate and correct
• headers and footers are accurate and correct
• bad breaks are eliminated
• text is kerned to flow smoothly throughout
• margins and trim size all measure properly
• spelling and punctuation is correct

Cover:

• spacing, bleeds, and trim size all measure properly
• spelling and punctuation is correct

As shown in the above list, a professional proofreader is someone who is knowledgeable and experienced with both basic language editing (spelling and punctuation) as well as the technical aspects of book design (kerning, bleeds, trim size, et cetera). If the proofreader finds any issues in the layout, he or she will indicate these and send them back to the designer to make the corrections. Once the corrections are complete, this draft is sent back to the self-publishing author for final proof approval before the book goes to print.

The Final Word

As self-publishers are paying all their own production costs in order to retain 100% copyright ownership of their books, they ultimately have the final word on everything from editing to design to production … as they should! That said, with this level of creative control comes a higher level of responsibility. It is the self-publishers’ duty to review and approve their books at every stage along the way.

They, alone, are accountable for the final product; so it is important for self-publishers to go over everything themselves—in addition to the contributions of the copy editors, indexers, designers, proofreaders, et cetera—before approving anything. This will ensure they produce a professional final product they can feel very proud to display to the public.

This article was originally published at Suite101 in February 2010.

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

 

Working With a Copy Editor to Polish a Book

What Self-Publishers Can Expect During the Copy Editing Process

The introduction of supported self-publishing has given authors more creative control over their books. They ultimately have the final say. But some fundamentals remain.

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The reality is, self-publishers’ books are competing in the marketplace with trade publishers’ books. Trade (traditional) publishers always have their books professionally edited. Always. This is why they can boast such high quality. In light of this, a qualified supportive self-publishing house like PPG will require all its authors to go through a professional copy edit in the very least. Here is what self-publishing authors can expect along the way:

The Modern Copy Editing Process

Book publishing is done electronically in this day and age, so it is important for authors to have access to a computer, the Internet, and email. They should also have a working knowledge of Microsoft Word and use it to write the first draft of their manuscripts. Manuscripts should contain only basic formatting when they are submitted to the supportive self-publishing house for publication:

• Times New Roman font, 11 pt. size
• Left-aligned text
• Entire document double-spaced
• Only hard returns in this document should be at the end of chapter titles and paragraphs
• Insert a page break at the end of each section and/or chapter
• Insert an additional page break where you want blank pages to appear
• Type “Insert image file name here” wherever you wish to see your electronic photo files inserted.
• Italicize any words/phrases you wish to see italicized in the formatted version of your book
• Bold any words/phrases you wish to see bolded in the formatted version of your book
• Underline any words/phrases you wish to see underlined in the formatted version of your book

This clean format makes each paragraph easier for a copy editor to read and correct. The edited manuscript is then returned to the author, via email, in a similar format; however, it will contain highlighted editor’s notes that can be read and accepted or declined, one at a time, using Microsoft Word’s edit mode (a.k.a. “tracking mode” or “review mode”).

The Same Old Emotions

All authors can expect to go through a series of emotions during the copy editing process, both while they are waiting to receive the edited manuscript back and when they view it for the first time. It is the same whether those authors are working with a supportive self-publishing house or a traditional trade publisher. It is natural to feel some initial resistance to an editor’s recommendations, and it’s common to feel a bit emotional. After all, this isn’t a mere book—it is an author’s blood, sweat, tears, heart, and soul.

Recognizing this, authors should read the edited manuscript over once, and then put it away for a couple of days to give their emotions time to settle. If they do this, it will be easier to read it over again a second time with a more objective mindset. In that objective state, they can then feel free to go through each change, one by one, and either accept or decline it using Microsoft Word’s edit mode. All authors make better decisions in the objective state than they do in that initial emotional state about which changes are valid and really should be retained.

The Final Word

As self-publishers are paying all their own production costs in order to retain 100% copyright ownership of their books, they ultimately have the final word on everything from editing to design to production … as they should! That said, with this level of creative control comes a higher level of responsibility. It is the self-publishers’ duty to review and approve their books at every stage along the way.

They, alone, are accountable for the final product; so it is important for self-publishers to go over everything themselves—in addition to the contributions of the copy editors, indexers, graphic designers, proofreaders, et cetera—before approving anything. This will ensure they produce a professional final product that can stand proudly beside its competitors.

This article was originally published at Suite101 in February 2010.

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

 

Working With a Ghostwriter to Write a Book

What Authors Can Expect During the Ghostwriting Process

When hiring a ghostwriter to help pen a book, it is important for authors to remember this is an ongoing, collaborative process. There are a few ways authors can prepare.

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Some authors are qualified writers and choose to write their own stories. Others choose to hire professional ghostwriters to help them create that compelling narrative. Both are acceptable ways to produce a book. That said, before electing to go with the latter of these two options, there are a few things authors should have prepared ahead of time.

Preparation of Clear Deadline Expectations

Before contacting a ghostwriter with a new book project, it is important for authors to set a clear goal as to when they would like to see their new book in print. Even more crucial: that deadline should be shared with the ghostwriter at the very start of the partnership. This will ensure both parties are headed in the same direction at the same time.

Is this a family history book that must be published and printed before that family reunion in July? Is this a business history book that must be completed in time for a company’s milestone anniversary? Is this a special cookbook or novel or poetry collection that the author wants available in time for Christmas gift giving? These are three common examples of deadlines that must be shared with the ghostwriter ahead of time.

From there, the ghostwriter can backtrack, with the help of the book publisher, to determine how much time is available for the writing, editing, design, proofreading, indexing, and printing stages of the book publishing process in order to meet that deadline.

Preparation of Notes

Book publishing is done electronically in this day and age, so it is important for authors to have access to a computer, the Internet, and email. They should also have a working knowledge of Microsoft Word (for the text portion of their book) and Adobe Acrobat Reader (for viewing .PDF proofs of their designed books down the road).

If a ghostwriter is supplied with various sets of notes that are scrawled on several different sheets of paper, the author’s costs will immediately skyrocket because it will take the ghostwriter extra time to type everything into Microsoft Word from scratch.

If at all possible, it is best (and most cost-effective) for authors to supply all their notes to the ghostwriter in one, continuous Microsoft Word document. The top of this document should include a first draft outline of roughly where they want this book to go and in what order they want each section to appear. From there, the ghostwriter will ask more questions to gain a clearer picture of the author’s vision, and the book will begin to take form.

Mental/Emotional Preparation

Some authors go into the ghostwriting process with the misconception that once they’ve handed their notes to the professional, their job is done and the book will be written. It is important to understand that ghostwriting is an ongoing, collaborative process in which the author will be required to answer questions and proof chapters all along the way.

Authors can also expect to go through a series of emotions during the ghostwriting process. It is natural to feel an initial resistance to each new draft—to feel a bit frustrated if things aren’t worded exactly the way the author first envisioned.

This is a common reaction during the ghostwriting process, particularly when it comes to personal books like biographies. Recognizing this, authors should read a draft over once, and then put it away for a couple of days to give their emotions time to settle. If they do this, it will be easier to read it over again, the next time around, with a more objective mindset. In that objective state, they can then feel free to change the words they don’t like or correct the dates/times/names however they see fit. All authors make better decisions in the objective state than they do in that initial emotional state.

Analogy for Ghostwriting

The perfect analogy for the ghostwriting situation is a police officer interviewing several witnesses to a car accident. Even though every witness saw the same thing, they all gave the police officer a different account … not because they were purposely trying to change the story or be malicious in any way, but simply because they were each viewing it from a different vantage point. They were still being honest and true in their account. The same can be said for a ghostwriter that has to take someone else’s words and interpret them and write them into a readable, marketable story.

If authors can keep this analogy and these tips in mind throughout the ghostwriting process, then it will run much more smoothly for them and their writing partner. In the end, they will come out of it with an amazing book they can both be very proud of.

This article was originally published at Suite101 in February 2010.

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.