Monthly Archives: April 2010

How Social Media Can Increase Online Traffic to Your Site by Ten Times in Only One Month!

Don’t believe it’s possible to increase your online traffic by TEN TIMES in one short month using social media, blogging, and online articles? Let’s start with the visual proof first. Then we’ll talk about how you can emulate the same results for your own website.

Remember the YouTube video I posted on this blog a few weeks back? At the same time I posted that video on PPG’s YouTube Channel, the company that helped me to produce the video also posted it on their own YouTube Channel. I took it a step further by promoting my YouTube link on various social media sites, this blog, and a couple online articles. The other company didn’t. Here are the results:

Webpage that was posted and promoted: 229 views in one month

Webpage that was posted but not promoted: 23 views in one month

That’s the indisputable power of blogging, online article writing, and social media marketing at work.

Each and every time I post a new blog entry, video, or online article for my book business, the very next thing I do is share that link on Twitter, Facebook, LinkedIn (including various groups on LinkedIn), Reddit, Digg, StumbleUpon, Mixx, and Multiply (to name a few). The entire process takes about half an hour of my time. And the results? Well … they speak for themselves.

In the coming weeks, I’ll be posting more details about the importance of key words, back-linking, and various other online marketing tricks that authors can use to their advantage. In the mean time, if you start with these basics, you should still see a pretty amazing increase in your online traffic.

(P.S. The same technique that works for authors works just as well for businesses! And PPG has a group of strong, talented SEO writers who are ready and willing to write for you!)

* * *    * * *   * * *

 

PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

 

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/
PPG Writers Forum: http://writersforum.polishedpublishinggroup.com/

 

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

 

How to Start Your First Blog … The “Why” Will Follow Later

In the recent weeks, a few authors have contacted PPG to ask how and why they should start their own blogs in order to promote themselves and their books. They’ve also asked how YouTube, Twitter, Facebook, Google, LinkedIn, and Booktour ties into the success of their blogs … which can ultimately increase their book sales. This article will address the “how” part of this very valid question first. In subsequent blog entries, we’ll discuss various reasons why.

In order to answer this very important question, PPG sought out the expertise and guidance of one of our leading SEO (search engine optimization) writers, Rachaelle Lynn:

How to Start Your First Blog

Many people who know my writing and/or subscribe to one or more of my blogs have asked me how to start their own blog. I’m happy to help; googling “blogs” or “blogging” can make the process seem overwhelming. If you aren’t ready to start a freestanding blog, you might be interested in starting a blog or submitting articles on a website that has been developed for this purpose; I’ll cover some of those options in future articles. For now, here are some simple steps to starting a blog using blogger.com.

You need a Gmail account to start a blog on blogger.com, so if you don’t have one, sign up for one here first. Then go to www.blogger.com/start and follow the steps indicated there.

You will need to think of a name for your blog. If you have a theme for your blog, such as quilting, saltwater fishing, or stamp collecting, incorporate the theme into the name. The name of your blog will eventually be its web address, i.e. www.marthasquiltingtips.com; you can check to see whether or not your preferred web address is available at godaddy.com.

If you want to use your blog to market your business, choose a name that helps brand you (creates an identity for you). For example, a personal trainer might select www.robspersonaltraining.com as the name of his blog; the blog itself will link back to his business website (more on that in a future article). Don’t include the name of the business itself in your blog; that way you can transfer the blog if you change companies or the name of the company or want to use the blog for a variety of marketing avenues.

Don’t worry about making your blog perfect at first. Once you have the bare bones of the blog created, write an article. Otherwise, you could get bogged down in the minutiae of blog creation and neglect to enter content. Your first job is to get your writing out on the web, and the blog is a vehicle for doing that. Your readers will forgive a simple blog structure if you have interesting content, and you can expand the blog as you go along.

Your first article should be a simple treatment of your chosen topic. If your blog isn’t going to have a particular theme (I use mine to showcase the diversity of my writing projects), use an existing piece, which many aspiring writers have lying around, or simply introduce yourself and the purpose of your blog. (For an example of this, visit: Welcome To My Blog!)

If you are using your blog to market your business, it is best to start with basic topics in your field. This will help you use keywords that are best for search engine optimization (ranking higher in search engine results) without having to do much analysis. For example, the first few articles for robspersonaltraining.com might be:

• Achieving Your Fitness Goals with One-on-One Personal Training
• Achieving Your Fitness Goals with Group Personal Training
• How to Become a Personal Trainer
• Preventing Injuries while Achieving Your Fitness Goals

Each article should be between 400 and 600 words. Try to write two or three articles per week (if you want to optimize your site for search engines, hire a ghostwriter; two to three articles per week is the minimum for this type of marketing).

Three items to consider before publishing each article are:

• proofreading
• keyword optimization (making sure you have the right keywords, in the right places, to optimize your search engine rankings)
• two or three relevant links

Articles on the latter two items are coming soon!

The second part of blogging is publicizing each article, and it is just as important as creating quality content. There will be more on this in a future article, but to get started, set up profiles for yourself at:

• Twitter
• LinkedIn
• Facebook

Then send me [and PPG] a friend invite/invite to connect at each. This will allow you to piggyback off the SEO work I’ve done for myself and others and ensure that you don’t miss any of my blogging articles.

So that’s your first blogging lesson! There is quite a bit more, but this will be a great start. The most important thing to do is to do it. People put it off because they don’t see the value or due to simple procrastination, but once you get some momentum going, blogging will pay off in ways you can’t imagine right now.

Rachaelle Lynn
PPG’s SEO Writing Expert

* * *    * * *   * * *

PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/
PPG Writers Forum: http://writersforum.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

Be Sure to Tweet Your Author Events on Twitter!

Follow PPGPublishing on Twitter

Click on the above image
to follow PPG’s tweets on Twitter!

Consider Twitter the abridged version of Facebook. It is a great place to post brief comments or links to your online events and blog entries. (Each post you make is known as a “tweet” on Twitter.) This is all the rage in online marketing these days. Everyone is tweeting! You should be, too! Never before has it been easier to reach a global audience so quickly … not to mention free of charge. Your only investment is your time. The idea is to get as many people following you as possible, and you do this by following others. Visit PPG’s Twitter page for more ideas and inspiration!

I also highly recommend reading a blog entry by USA Today bestselling author Julie Ortolon titled What’s The Point of Using Twitter? Julie is a strong advocate of Twitter, and this blog entry is filled with all kinds of great tips on how she makes it work for her.

* * *    * * *   * * *

 

PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

 

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/
PPG Writers Forum: http://writersforum.polishedpublishinggroup.com/

 

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

 

Create a Facebook Author Page to Promote Yourself and Your Books!

 

Click on the above image to
become a fan of PPG on Facebook!

 

Facebook is not only a great place for a company like PPG to promote itself. Writers can also create their very own author pages to promote themselves, their books, and their upcoming events. Creating a page is free of charge, but writers can also set up a Facebook pay-per-click ad campaign from their pages if they choose. Visit PPG’s page for more ideas and inspiration! Become our fan on Facebook today!

* * *    * * *   * * *

 

PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

 

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/
PPG Writers Forum: http://writersforum.polishedpublishinggroup.com/

 

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

 

Lebrary.com: A Dedicated Online eBook Portal for Aspiring Writers

 

Lebrary.com is a dedicated online e-book portal for ‘Aspiring Writers’ and was formed by David Nicholls who was frustrated at the traditional business model which treated new writers as second class citizens.  Realizing that most agents and traditional publishers were unprepared to take a chance on a new writer unless you were a celebrity chef or appeared in a soap! 

 

With the emergence of online publishing, the opportunity to enable authors to empower themselves and take charge of their own destiny was becoming a reality.

 

Understandably, people still opt for traditional books, plus authors have the mindset of write-agent-publish-book in shop. However, with the inevitability of e-books in the ascendency. It’s not so much a matter of ‘will’ e-books happen’ but ‘when’.

 

The growth of online publishing has been astonishing and the industry is learning as it goes along, so with these thoughts and a growing desire for writers passionate about wanting to get their work published, Nicholls came up with the idea of developing an online portal for aspiring writers, giving them the opportunity of publishing their work whilst earning money for the work and time they put in. Unique? Certainly not, what is unique these days, but learning from the sites that had already been developed, he set about bringing his ideas to fruition.

 

They say that naivety can be a good thing and in this case he would certainly go along with that sentiment. He considers himself an entrepreneur not a ‘Techi’ so with an idea he started to look for people that he knew who could share his vision. With a small team which included a web developer and a creative director, he put together Lebrary.com. Although they only launched in February 2010, they quickly attracted in excess of 30 authors with approaching 50 books to their name. They even have a US Ambassador who put his work on the site.

 

With some excellent promotional tools available for the author and the ability to choose between a free author’s package or a VIP Package with some excellent add-ons, Lebrary is quickly making a name for itself. They have recently been named in the top ten of online e-book sites and have already had three authors signed up by agents who are registered on their site. You may also want to take a look at a Facebook game they have just launched using authors book covers: http://apps.facebook.com/bookpileup/?ref=mf Plus the revolving book cover they can use on the authors own website, which can be seen in the Lebrary site.

 

Some people have said that online publishing is a flash in the pan, someone once said  that about the Internet!  So if you feel you want to be part of this exciting revolution – then have a look at lebrary.com – you’ll be more than welcome.

 

David Nicholls
http://www.lebrary.com

* * *    * * *   * * *

 

PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

 

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/
PPG Writers Forum: http://writersforum.polishedpublishinggroup.com/

 

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

 

Modern Marketing for Authors: Promote Your Author Events on BookTour.com

You’re doing all the right things to sell more copies of your latest book: you’ve set up a book launch party at a nearby restaurant; you’ve arranged a couple of book signings at local bookstores; you’ve reserved a table at a community craft sale; you’ve contacted your local media to make them aware of these events; you’ve contacted all your friends, family members, and business associates on Facebook and LinkedIn to invite them to attend; and you’re posting regular entries on your author blog to increase your online exposure.

What else can you do to generate even more buzz around your latest release and drive additional traffic to your website and author engagements? Create an author account on BookTour.com where you can post links to your author blog and your book(s) on Amazon.com, plus you can advertise all your upcoming events to a targeted audience that is specifically looking for this type of information online!

According to the “About BookTour.com” portion of their website, they are the largest FREE online directory of author events throughout the world: “BookTour.com makes finding when a favorite author is coming to your town as easy as checking the weather. In just a few minutes any author can create a page showcasing their biography, books, and upcoming engagements. Listing new events is as easy as answering a few questions. Publishers, booksellers, events managers, and even just well-informed readers can add tour dates by simply filling in a few blanks.

I highly recommend this site to my fellow writers out there. Click on any of the above links to browse it and see for yourself. Much like YouTube, it is an effective form of marketing for today’s authorsan absolute must for anyone who wants to succeed in selling more books.

* * *    * * *   * * *

PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/
PPG Writers Forum: http://writersforum.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.