Monthly Archives: February 2010

The Entrepreneurial Author

The following guest blog post is by Stuart Smith, CEO of The Entrepreneur’s Advisor.

Writing and then having your book published can be very challenging unless you approach the task as an entrepreneur would. The key to success is breaking down the steps to success into their basic components.

Creating a book

The Entrepreneurial Author

An author must pick their subject, think through a plot, write the content, review for quality and format, and finally promote the book for sale. Viewing this as a business you see many similarities:

 

  • Choose the business (selling books).
  • Think through your idea: who will buy, why will they buy, how will they buy, where will they buy, when will they buy?
  • Create a plan of action. This is the content portion of a business plan. Here you will also identify how you will market and sell your book.
  • Have your business plan reviewed. This is the same as having a Canadian publishing companyexamine your work.
  • Start your business. For Canadian authors this is all about marketing your work.

Authors are, by nature, creative individuals just as many scientists and visionaries are. It is unlikely that a new author is aware of all the intricacies of publishing a book in Canada or worldwide. It is ok to ask for help.

Choosing the Right Partner

When seeking assistance, be prepared and do your research. Can the Canadian book publishing company you are engaging:

 

Most importantly, you want to make sure the staff of the publishing company puts you at ease so you can have more time to focus on the book to avoid writer’s block as well as other distractions. Contact us today to see how easy it is to publish a book in Canada. We will help you sell more books.

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

 

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/
PPG Writers Forum: http://writersforum.polishedpublishinggroup.com/

 

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

 

A Ghostwriter’s Job: CHANNELLING HOUDINI

Every Halloween for 10 years, Bess Houdini held a séance to call Harry back from death. Finally, after all that time, she reportedly said, “Ten years is long enough to wait for any man!” The séances stopped.

 

Popular culture has many individuals still waiting for comedian Andy Kaufman to return from his travels to the other side. Jim Carrey was a devoted fan and channelled Andy when he starred in the movie “Man On The Moon” in 1999.

 

I have discovered that ghostwriting is also a channelling of sorts. While the words I write are mine, they belong to someone else. In much the same way as an actor imbues the spirit of the character they are tasked to portray, so too must the writer capture the spirit and essence of the original story-teller.

 

It is a humbling task, one that must be handled with great care and tact. Most people have great stories to tell, but not everyone has the skills with which to tell them. Such is the gift of the ghostwriter.

 

Much is written about the writer’s “voice” and, unlike Houdini’s magic, it is not smoke and mirrors and slight of hand. It is the fundamental truth from which we all speak. It is as unique as the singing voice of Neil Young or Taylor Swift. You’d recognize it in a heartbeat. It is this heartbeat the ghostwriter must understand and connect with.

 

STORY ARC

Stories that resonate are those steeped in real human emotion, regardless of the genre or nature of the tale. Even a technical paper will have a central emotional hook at its core. A journal, autobiography or biography is more than the sum of its parts, more than an endless string of events connected only by the fact they actually happened. Perhaps these events have been rewritten by time, or in the space between then and now, reinvented in the author’s mind: separating fact from fiction, perception from reality, revisionist retelling from a total fabrication of truth. Regardless of the motivation, it is the task of the ghostwriter to channel that space and time, and not get lost in it. The story must flow from one memory or sequence to the next, with logic, clarity and purpose. Well-crafted books are not mere collections of singular events, thinly held together by chapter titles. A book must have a story arc that, like Houdini, intrigues and captivates us as we move from one act of magic to another until it culminates in a magnificent and breath-taking grand finale. “How did he do that?” we ask in wonder.

THE WRITERS TOOLKIT

There are many tools available in the writer’s kit, and it is important for authors to review them with their ghostwriters at the start of your journey together. Poetic license and freedom, chapter content and design, timelines, the use of creative devices such as foreshadowing, quotations, background and context information, chronology, historical reference; these are all concepts the ghostwriter may need to explain, particularly if the author is new to writing or written communication of any kind.

DETACHMENT

The greatest challenge in the ghostwriting process is detachment. Companion to detachment is trust. Writing is intensely personal, even if the end result is a sales proposal! Preparation is an essential and key component of any author/ghostwriter relationship. The author must accept the fact that they have hired a ghostwriter for the express purpose of making the material they provide into an enjoyable and infinitely readable document.

In return, the ghostwriter has a responsibility to channel the author in as true and honest a manner as possible.

And so, as it is with many of the creative arts, I am me, and I am not me. Dim the lights. May the séance begin.

 If you believed they put a man on the moon, man on the moon.
If you believe there’s nothing up my sleeve, then nothing is cool.
“Man On The Moon”
R.E.M.

 

Patricia M. Gallagher is currently ghostwriting two books with an option for a third. She is a published writer, poet and musician. She can be reached through her website by clicking on her name above.

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/
PPG Writers Forum: http://writersforum.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.