Monthly Archives: December 2009

Happy Holidays from PPG!

Like many others, PPG will be signing off for the holiday season toward the end of this week. I want to take this opportunity to wish everyone a very Merry Christmas and a Happy New Year. For those who are traveling to visit with friends and family members, I hope you arrive and return safely.

Here’s to a brilliant new year in 2010! I’m really looking forward to it. I hope you are, too.

Warm regards,
Kim S.

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

A Self-Publisher’s Checklist

There are several little odds and ends involved with the Canadian book publishing process—some obvious, others not so obvious. PPG has created the below checklist to help you keep track of what needs to be done:

What PPG Will Do For You  What You Must Do For Yourself
Supplies you will require   In order to publish a book with PPG, you must have access to a computer, email, and the Internet. You must also have a working knowledge of and access to Microsoft Word and Adobe Acrobat Reader (for viewing .PDF proofs of your books).
Writing your book   You can hire one of PPG’s experienced ghostwriters to write your story in collaboration with you… … or you can write it yourself. Either way, whether you write your story or have someone write it for you, it must be completed in Microsoft Word. Click here for details on how to properly format all your book files.
Protecting your copyright   It is up to you to protect your own copyright before you send your book to any publisher/printer. Please click here for straightforward instructions on how to do so.
Choosing your book publishing package   Review the list of PPG Self-Publishing Services and choose the publishing package and/or À la carte services that are best for you. From there, visit our Online Store to make your purchase and begin the publishing process.
ISBN numbers/barcodes and legal deposits You only need an ISBN number/barcode if you plan to sell copies of your book. PPG will apply for all ISBN numbers and obtain barcodes on your behalf. You will be indicated as both the author and the publisher on the ISBN application so the book is linked to the true copyright owner rather than PPG. As the publisher/copyright owner of the book, it is up to you to submit one or two hard copies of it to Legal Deposit at Library and Archives Canada (LAC) upon publication.
Filling out/managing Vendor Agreements, Publishing Agreements, and Production Questionnaires     PPG will manage all Vendor Agreements with work-for-hire vendors (such as graphic designers, editors, ghostwriters, copywriters, indexers, etc.) on your behalf. Our agreements are designed to ensure: you receive the high quality service you are paying for in a timely fashion; and you maintain creative control and copyright ownership of the book/artwork that is being designed for you. It is up to you to read the PPG Publishing Agreement & Production Questionnaire in full so you understand the partnership you are entering into with PPG and our work-for-hire vendors.
Submitting Your Manuscript     Your manuscript must be written in Word.doc format and submitted to PPG via email. Please click here for more specific details.
Editing PPG will arrange for one of our qualified editors to copy edit your raw manuscript before it is sent to a designer for typesetting. You will have the opportunity to view the edited version and give final approval before it moves onto the design stage.  
Fact checking and indexing Non-fiction readers expect to find an index in the back of your book. They also expect your information to be completely accurate. You can hire fact checkers and indexers through PPG to help you with this.
Interior design PPG will arrange for a qualified graphic designer to typeset your book’s interior based on the input we receive from you on the above-mentioned Production Questionnaire. (We begin by designing your book’s interior because the spine size of your cover is determined by the final page count of your book.) In addition to answering all the questions on the above-mentioned Production Questionnaire, you are required to send your interior files to us in the manner indicated on our File Prep and File Transfer webpages.
Cover design PPG will arrange for a qualified graphic designer to create your book cover based on input we receive from you on the above-mentioned Production Questionnaire. In addition to answering all the questions on the above-mentioned Production Questionnaire, you are required to send us any related graphics/files in the manner indicated on our File Prep and File Transfer webpages.
Copyright page     PPG will insert a pre-designed copyright page into your manuscript before it is typeset. (All we ask of you is that you leave a blank page in the front matter of your manuscript to accommodate that copyright page.) It is up to you to proofread this copyright page to ensure the ISBN number(s) and all other information is correct.
Proofreading Once your book has been written, edited, and designed, a professional proofreader will review it one last time to ensure each of the book’s components fit together properly. All editors, designers, and proofreaders will do their part to help you polish and perfect your book along the way, but you are ultimately responsible to ensure it is completely correct before signing off on the final proof. It is recommended (and wise) for you to read everything over one more time before signing your final proof approval—not only your recent corrections, but everything—even after the professional proofread has been completed.
Printing hard copies of your published book  It is only possible to order hard copies of your book(s) through PPG if you are subscribed to receive our POD distribution service. Hard copies of your book(s) will only be printed if ordered through the PPG online store. If you would like to receive hard copies of your published book, it is up to you to purchase them either through PPG (at your special author discount) or from the printer of your choice. We do not include hard copies in our publishing packages as that would drive the price up unnecessarily. It is best for you, in the long run, to obtain quotes from various printers and go with the best price you receive. (We can recommend a few great printers to help you out with this.)
Complimentary & Promotional copies      It is customary for the publisher (in this case the “self-publisher”) to send out one complimentary copy of their book to each vendor who helped them publish it (i.e. the copy editor, designer, indexer, proofreader, photographer, illustrator, etc.) as a special thank you. It is also common for publishers to send promotional copies to other individuals/organizations who agree to promote the book on their behalf (i.e. publicists).
Review copies   It is up to you to research the book reviewers in your area and send them each a complimentary copy of your book. (This is not mandatory. It’s just a suggestion you may want to consider.)
Library copies   As a self-publisher, it is up to you to produce and submit a flyer or small catalogue of your book(s) to all the libraries you wish to appear in. The only way libraries learn about new titles is through the flyers/catalogues they receive from publishers.
Distribution Your book(s) will be available for sale through LSI’s online distribution channels and our very own online bookstore for as long as you are subscribed to receive our POD online distribution service. As an added bonus, we’ll also submit your book files to Google Books at no extra cost to you! Click here to see examples of how your book could appear on Google Books, Amazon.com, and the PPG Online Bookstore! You are responsible for the distribution of any additional copies of your book that you purchase on your own.
Royalties You will be paid royalties on all of your PPG books that are sold through the PPG online bookstore and/or through PPG’s online POD distribution channels (as detailed in the PPG Publishing Agreement). You won’t receive royalties for any copies of your book that you purchase at an author discount through PPG for resale by yourself, nor will you receive royalties for any other copies of your book that you have printed elsewhere for resale by yourself.
Sales and Marketing PPG will continually strive to drive more and more traffic to our website, online bookstore, forum, and blog; and we will also include a brief write-up about your book in the “Coming Soon to PPG!” category of this blog. It is up to you to manage all other sales and marketing of your book, but we’ll do our best to provide all kinds of ideas to help point you in the right direction.

 

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

New Age Fiction by Kim S.

If you believe in the the universal Laws of Attraction, Divine Oneness, and Karma, and you’re looking for a little light reading and inspiration to brighten up your day, then look for these books by Kim S. at shop.polishedpublishinggroup.com!

NEW AGE FICTION FOR ADULTS


Adobe E-Book ISBN: 978-0-9864869-1-3
Paperback ISBN: 978-0-9864869-0-6
Copyright 2004, 2009 Kim S.
All Rights Reserved

To purchase a copy of this book in either paperback or e-book format, please visit PPG’s Online Bookstore at: http://shop.polishedpublishinggroup.com/

25% of author royalties from this book will be donated to the Canadian Mental Health Association each year.

A Letter to My Son
“The Catharsis”

A few people have asked me, “Is this book an autobiography? It sure sounds like you.”

The answer to that question is: “Yes and no.”

A Letter to My Son is based on some of my life experiences; but, many of the characters inside are fictional, and some of the story ideas were sparked by nothing more than a telephone conversation.

In retrospect, this book is more a reflection of my mindset, at that time, than my whole reality. I saw myself as a victim in life, stemming from a family tragedy that occurred when I was a teenager; and, this is the vantage point from which I continued to view the world around me for many years to come.

The stories in A Letter to My Son are the snippets of my life experience that I chose to focus on back then. Evidently, the more I dwelled upon this notion that I was a casualty of unfair circumstance, the more I attracted people and situations that proved me right.

I believe we always prove ourselves right. We all receive what we expect to receive from life, and we attract the circumstances that match our personal vibrations at any given time. This is a natural, impartial law of our universe—just as gravity is—and I believe this book demonstrates it very clearly.

At the time I wrote A Letter to My Son, I had no idea why I was so compelled to purge these pessimistic thoughts from my system in such a public way. But, several years later, I know. It’s as though it was meant to be, all along, and my second and third books bring it all full circle. I was saying “good-bye” to that troubled phase in my life and opening myself up to something new. Two and a half years later, “something new” arrived—a more optimistic viewpoint that changed the path I was on and spawned the creation of my second book titled A Letter to My Daughter.

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Adobe E-Book ISBN: 978-0-9864869-3-7
Paperback ISBN: 978-0-9864869-2-0
Copyright 2007, 2009 Kim S.
All Rights Reserved

To purchase a copy of this book in either paperback or e-book format, please visit PPG’s Online Bookstore at: http://shop.polishedpublishinggroup.com/

25% of author royalties from this book will be donated to the Canadian Centre for Diversity each year.

A Letter to My Daughter
The Inspiration

Where my first book, A Letter to My Son, took me ten years to complete (from initial conception to publication), this second book was written in only two months time. It seemed to flow out of my mind faster than my hands could type … a wonderful dilemma for a writer.

When I wrote A Letter to My Daughter, I was in a positive frame of mind, and I wanted to find the best way I could to express that. I also wanted to show how my mindset had evolved over the past three years—to really contrast this book with my first.

• So, where the first book dwells on dark topics like adversity and victimization, the second is focused on hope and personal accountability.
• Where the first book cover is a pale, yellow and gray colour, the second is covered with all kinds of colour.
• My author picture on the first book is done in black and white, I appear sombre in it, and I’m standing alone with my back against a wall; my author picture on the second book is in full colour, I appear cheerful in it, and I’m surrounded by the people I love.
• Of course, the puzzle also symbolizes our interconnection regardless of our individual beliefs.

That was the purpose of this cover and book as a whole. It is me expressing a very joyful time in my life and sharing it with those I love. It is intended as an empowering message about being true to yourself while respecting other people’s choices. It’s about honouring all the different beliefs in our world and celebrating their similarities rather than belabouring their differences.

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Adobe E-Book ISBN: 978-0-9864869-5-1
Paperback ISBN: 978-0-9864869-4-4
Copyright 2009 Kim S.
All Rights Reserved

To purchase a copy of this book in either paperback or e-book format, please visit PPG’s Online Bookstore at: http://shop.polishedpublishinggroup.com/

25% of author royalties from this book will be donated to the Canadian Centre for Diversity each year.

11:11
“The Revelation”

A friend of mine first introduced me to the natural Law of Attraction in early 2007, and I found myself caught up in this “New Age” sensation along with many others around me. Several of my coworkers had Buddha’s dictum “All that we are is the result of what we have thought” posted in their cubicles—each of them determined to improve their lives with the help of this daily reminder. I, too, was so inspired by this revelation that my second book came to me in record speed.

In 2007, I resolved to put this theory to the test—to determine, for myself, whether it is true that we attract what we focus on. I began meditating and making an honest effort to start every single morning with at least five grateful thoughts. After nearly three years of consciously and deliberately applying the principles of the Law of Attraction in my life, I present to you my third book titled 11:11.

For me, this is about
so much more than taking responsibility for one’s own life. It’s about each of us somehow harmonizing ourselves with everyone else. I don’t think our goal, as individuals, is to follow the exact same course; rather, the key is to combine loyalty to one’s own beliefs with veneration for others’. That is the true path to harmony.

Ultimately, I think we’re all looking at the same thing. We’re just viewing it from different standpoints and using our own unique words to describe it. I hope the words I’ve chosen to describe my personal beliefs will warm your heart, and I hope you’re able to see some common ground between us. That is my intention.

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

Calgary: Home Sweet Home

Of course, I can’t only promote my old hometown on this blog. My current home of almost 12 years—which is also home to the Polished Publishing Group (PPG)—is a truly amazing place to be: Calgary, Alberta. I feel very fortunate to live in such a beautiful part of Western Canada … so close to the mountains … surrounded daily by breathtaking, inspiring scenery. This is God’s country, for sure.

Here’s an idea for my fellow writers: how about filming an alfresco reading to promote all the wonderful things about your book and your province at the same time? Then how about posting that reading on YouTube for others to enjoy?

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

It’s a Beautiful World … Saskatoon!

Welcome to my inaugural “It’s My Blog and I’ll Post What I Want To” blog entry. I couldn’t resist posting this one….

When a good friend of mine emailed me this YouTube video, it made me homesick for my home town of Saskatoon. Thought I’d share it with you: It’s a Beautiful World … Saskatoon! It’s so nice to see such positive advertising coming out of Saskatchewan!

I hope this blog entry gives all my fellow authors an idea … YouTube is a powerful alternative media you can use to promote yourself and your book(s). How about posting a short “teaser” video of you reading from your latest release? With a little luck, your friends will share it with others, and they’ll share it with others, and they’ll share it others, and so on, and so forth. Do you see the potential for increased exposure?

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

The Value of Blogging

Blogging is becoming increasingly important for self-published authors.  Developing and maintaining an online presence is an integral part of self-marketing; it offers a way to get noticed by showcasing your writing, a chance to get feedback on your work before you invest in self-publishing, and an opportunity to make contacts that can help you publish and market your book.

Blogging for Search Engine Optimization (SEO) is one way to get noticed; this is the process of increasing traffic to your blog by having it appear earlier in search engine results listings.  SEO is a slow process that requires consistent, regular effort, so don’t wait to start your blog until after you’ve published.  To blog for SEO, you’ll need to produce a minimum of two articles with a minimum of 500 words each per week.  Posting to your blog on a regular basis also helps maintain subscriber interest.  Most writers have no trouble coming up with potential topics, but if you’re having trouble finding the time to write and publish blogs, hiring a professional blogger can help.  This usually becomes a more attractive option as a blog increases in popularity, because maintaining the blog becomes proportionately more time-consuming and technical.  A professional blogger can also assist with link building, a necessary part of SEO.

Receiving feedback on their work is a frightening prospect for many authors because they are emotionally invested in their writing, but the opportunity to learn from constructive criticism prior to publishing is invaluable.  You can consider reader response to your grammar skills, concepts, and style when writing on any topic.  Even if you hire a professional blogger at some point, you can “guest-write” on your blog to test new ideas, themes, and techniques.  The expense of self-publishing makes blogging an excellent marketing value.

If well-managed, your blog will attract the attention not just of casual readers, but of other authors, editors, publishers, and reviewers.  No matter how well-managed it is, it will also attract a fair number of spammers and online hawkers of get-rich-quick schemes.  However, these tend to decrease proportionately over time; if you’re maintaining your own blog, you’ll also become adept at quickly recognizing and deleting them.  The value of the networking opportunities gained by blogging far outweighs this annoyance.  Online communities tend to be close-knit and people often form online friendships faster than they would face-to-face.  If you intend to self-publish, those who have traveled this path before you can offer advice and support.  You might also locate resources that are scarce or more expensive in your geographic area.  To connect with these individuals, you’ll need to subscribe to and comment on other blogs, participate in discussion groups, and post links to your blog in online groups.  Though this also requires an investment of time, it’s important for SEO as well as networking.

Starting a blog can be intimidating, but it’s a worthwhile effort for writers, especially those who intend to or have self-published.  Don’t wait; start your blog today! (Click here to see how PPG can help you with that!)  

Rachaelle Lynn
Organic SEO Campaign Manager, Content Writer, and Editor

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

Self Publishers and Review Copies

Where and Why Self-Publishers Should Send Review Copies of Their Books

If you’ve decided to self-publish your book, you must accept that you’ve also taken on the task of self-marketing it. Sending free review copies of your book is part of the marketing process. Without publicity, your book is unlikely to be seen by a larger audience, which translates into fewer sales.  Even if you don’t expect to make a fortune from your book, establishing your reputation as a professional author is critical to your long-term success.

Set aside time for making a list of who should receive review copies of your book. Consider the market for it carefully; depending on the genre and subject matter, you may want to submit it to reviewers in smaller, more specialized markets instead of to those at larger publications, where your book could get lost in the crowd. If you’ll be visiting particular areas for readings and book signings, locate reviewers in those markets so you’ll have advance publicity. If a newspaper or magazine refuses to review your book but you really need to market in that publication, ask if they will print a press release. Always keep the publisher’s deadline in mind; if you miss it, the timing of the review may not benefit you as much even if your book still gets reviewed.

It should go without saying that during this time, you will network with other self-published authors to find out where and when they sent review copies of their books. Which publications actually reviewed their book, and which ones just gave it to a secretary, who took the free copy home and gave it to a neighbour? Though the answer to this question shouldn’t be your sole determination of whether or not to send a book to that reviewer, it can help you narrow the choices.

You’ll also need to consider the cost of review copies of your book in your publishing budget. Finalize the list of recipients before you order any copies. If you make money, you can always order more. Knowing that you will be sending copies of the book to reviewers may also affect the manner in which you decide to publish the book; for example, you may decide to charge more for the book to cover the cost of sending the review copies. Since sending review copies is an additional investment in your work, you may also want to invest in professional design and proofreading. Include the cost of packaging and mailing the books. Unless you are lucky enough to have an unlimited budget, you’ll have to plan carefully so you can meet your expenses.

Keep track of potential recipients of review copies of your book on a calendar, Excel spreadsheet, or both; a calendar will help you track deadlines, while a spreadsheet will help you track expenses. For budgeting purposes, you may want to assign each reviewer a value: a one means you absolutely must send a review copy, a three means you’ll only send one if you have extra copies, and a two is somewhere in the middle. This will help you prioritize your list and concentrate on getting reviews from the publications that are the most important.

Rachaelle Lynn
Organic SEO Campaign Manager, Content Writer, and Editor

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

Authors Are Entrepreneurs

To be a truly successful author, you have to treat book publishing, sales, and marketing as your own business. The same holds true whether you take today’s supported self-publishing route or go with a traditional trade publisher. If you enter into this venture with the expectation that you won’t have to invest much of your own time or moneyor that your publisher is solely responsible for that investment on your behalfyou’ll most likely be disappointed by how few books you sell. But if you go into this with an entrepreneurial spirit, you may just find your wings.

I’m baffled by the writers who staunchly defend the antiquated notion that no author should ever have to drop a dime to promote themselves because it is the responsibility of their publisher to take care of them. Nothing could be further from the truth. Trade publishers are business people, too. Like any smart business people, they will focus their efforts on the books that bring them the best return on investment—their frontlist and the few backlist titles that continue to sell over time. Having worked with one of these publishers in the past, I can tell you firsthand the only backlist inventory we moved were the titles being actively promoted by the authors themselves. (Why should any publisher invest in authors who are unwilling to invest in themselves?)

It is true there are some added perks to having your book picked up by a trade publisher: they produce and distribute catalogues to libraries and other distributors; they will submit copies of your book to reputable reviewers on your behalf; they represent their popular titles at industry trade shows and book fairs; and they produce frontlist press releases for the media each time they publish. This extra exposure is wonderful for sure, but let’s not mistake “exposure” for “sales” for these are two very different things.

Just because a reviewer receives a copy of your book does not mean it will be reviewed. Just because a librarian receives a catalogue with your book in it doesn’t mean it will be purchased. Just because your book is displayed on a table among other books at a trade show does not mean it will be noticed. Just because a television station receives a press release doesn’t mean it will receive focused attention. Think about all the books and catalogues and press releases these people have to sift through on a daily basis. Think about your own mail boxall the flyers and offers you receive there on a daily basis. Do you read them all every day? Do you have the time?

You don’t move books by hiding behind pieces of paper and email campaigns and websites. You move books by getting in front of your customers and talking to them; and you do this by setting up book signings, readings, craft sales, art shows, media tours, and speaking engagements whenever and wherever you can. You “pound the pavement” as we say in the sales world. You do the work that’s necessary to make yourself stand out among all the rest.

For all kinds of helpful advice on book sales and marketing, I strongly recommend you revisit the PPG Publisher’s Blog from time to time. It’s free, it is updated regularly, and it was created with the entrepreneurial author in mind.

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2009 to [current year] Polished Publishing Group (PPG). All rights reserved.

Book Launches

When I worked for a small literary publisher several years ago, I used to help organize book launches and readings for our writers in celebration of our new releases. In cases where the author was established and had a fairly large following, we could justify a solo event knowing we’d recoup our costs in book sales. For the newer authors, we would often celebrate with a group event. This was not only a cost-saving measure for us; it also helped relieve fledgling performance anxiety by allowing them to share the spotlight with someone else.

As a self-publisher, you are charged with organizing your own celebrations just as a traditional publisher does for its authors. If you’re confident you’ll be able to sell enough books to cover the full cost of an event, then you’re in an enviable position. If not, I recommend selling tickets to your reading and advertising it with as many display ads, community listings, bulletin boards, and websites as you possibly can in addition to inviting your friends and family members.

When you envision a book reading, do you see an early evening “wine and cheese” affair in a quaint little bistro? Can you imagine yourself relaxing with a drink in hand, going from table to table to greet each of your guests until it’s time to take centre stage and read from the first chapter of your book? This is one common option that comes to mind for many artists. Depending on whether or not you choose a cash bar to fund all the drinks, it may be a fairly costly option.

How about a breakfast launch? Many restaurants have private dining areas that are ideal for events like this. Buffets are a great way to satisfy all your guests’ tastes in an economical way. And once everyone is satisfied, relaxed, and enjoying their morning coffees after a fine meal; you can take your chair to the front of the room, sit down in front of your guests, and begin reading from your book. This type of setting is particularly suitable for authors of children’s books who may have underage guests attending the launch party.

Next to the venue, your only investment for a book launch is: your books (which, presumably, you already purchased beforehand); your time (time to sell tickets and organize the event, plus three or four hours for the event itself); your presentation (anything from a simple table cloth to display stands to a cash box); and your cash float (so you have change available for paying customers). There is a fair amount of work involved in organizing an event like this, so you may want to enlist the help of volunteers to sell tickets and books on your behalf.

Can anyone think of another great setting for a book launch? Share it with others by commenting on this blog entry.

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PPG is a professional book publisher dedicated to serving serious-minded authors around the world. Visit our group of websites today:

PPG Book Publishing Website: http://www.polishedpublishinggroup.com/
PPG Publisher’s Blog: http://blog.polishedpublishinggroup.com/

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