If there's one thing I'm passionate about, it's the Canadian book publishing industry! After reading an article in The Globe and Mail tonight by Anna Porter titled Time to Lead: The shaky state of Canadian book publishing, I was compelled to express my own opinions in this regard... 
 
RE: "What kind of government policies do we need to keep our vital publishing houses functioning? The old model no longer works."
 
I agree that the old model of book publishing no longer works. When restrictive government grants are involved, the potential growth of any publishing company will be stunted.
 
Around 15 years ago, I worked for a small Canadian literary publisher. As much as I loved the work, I had to leave after three years as I was only earning $1,000 per month in full-time wages (yes, that figure is correct ... only $12,000 per year for full-time work). Obviously, it became increasingly difficult to support myself and my son on this menial income. In order to improve my standard of living, my only choice was to change industries, never mind jobs.
 
I worked in the fulfillment area for that company, and my marketing counterparts and I would often discuss ways we could generate more income for the press. I once approached my directors and recommended we start charging fees for certain things, and I was immediately shut down. "We can't do that. We'll lose our grant money if we do." I even recall a conversation with a colleague about how we could significantly increase our book sales ... only to learn that there was a fine line we didn't want to cross in this regard, too ... too many book sales may equate to too much profit which may also jeopardize our ability to qualify for the next grant.
 
Ridiculous! When government tries to control the way you earn your money and how much money you're entitled to earn, it stunts your growth potential exponentially! It is killing the industry.
 
The publishing industry is thriving in the United States for reasons other than population as the author of this article mentions. It is thriving there because they are a "forward thinking" society that is open to all kinds of different book publishing business models and all kinds of different books. In Canada, our publishers are severely limited by genre ("literary" prejudice) and this antiquated notion that the grant operated “traditional” business model is the only way to go. Nothing could be further from the truth!
 
Here is another thing that is killing the industry: book returns. This is another antiquated business practice. How many other industries would survive if they did business this way, allowing their wholesalers/retailers to return their goods to them damaged and for a full refund at their sole discretion? This is senseless! Perhaps, it made sense at one point in time. But that time has passed. It is long gone.
 
Years later, rather than waiting around for the government to change their policies, I started my own for-profit Canadian book publishing company. Yes, authors pay for the publication of their books through our "supported self-publishing" business model; however, in return, they retain 100% copyright ownership of their books AND their artwork. We mark all our books NON-returnable. We utilize the Internet and social media to sell our eBooks and paperbacks online. And, most importantly, our income potential (along with our authors’) is uncapped by anyone but ourselves and our own efforts ... unlike it is in the "traditional" grant-operated trade/literary book publishing sector. This allows for GROWTH! And this is the type of choice Canada's book publishing industry needs! This is the kind of choice our authors deserve!
 
RE: "Fortunately, there are people in this country who value what they contribute to our lives above what they take out of the economy. (That, I hope, answers the question a distinguished lawyer once asked me: If that’s all you make in a year, why don’t you change professions?)"
 
This always makes me chuckle. Why is it considered so noble to be a “starving artist” in Canada's literary world? Why can’t Canadian authors have that valued sense of contribution coupled with significant profit potential? I say THEY CAN! THEY SHOULD! That’s why I started my company. And I hope to have a strong influence on changing the way this country views book publishing in the years to come. The author of this article and I definitely agree on one thing—it’s time for a change.
 
 
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

Here's a cost-effective idea to help authors sell a couple more books while driving additional traffic to their websites and blogs...
 
Did you know you can advertise/sell your book(s) for free on Kijiji in the location of your choice? 
  
For only $4, you can add a link to your website—whether it's your own business website, blog, or the Amazon.com page where your book will appear for sale upon publication—to drive more online traffic wherever you'd like. 
 
Here's how two sample PPG books currently appear online:
A Letter to My Daughter 
11:11 
 
Give it a try. Let us know how it works for you!      
  
 
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

Here's a great idea for authors...

Eventbrite is a fantastic website you can use to promote upcoming events and manage your mailing lists and ticket sales for that event! It's the perfect tool to help you organize an upcoming book launch or signing!
 
One of the best things about Eventbrite is the Event Affiliate Programme that allows you to "...increase your ticket sales by offering an incentive for your affiliates to promote your event. Each affiliate will get a unique link at sign-up that will allow both you and them to track the ticket sales and revenue they're generating." What better way to encourage other people to spread the word about your event and help you sell more tickets?
 
Click here to set up your own Eventbrite page and start selling tickets for your event today. Give it a try. Let us know how it works for you! (It works well for Polished Publishing Group. We use it all the time. See below for a sample.)
 
I also recommend reading this helpful link: The Top 10 Ways to Start Selling Tickets in Bunches     
  
 
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Webinars Hosted By:

KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com

Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years' experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.

P - Primary Types of Book Publishing (A Comparison)
U - Understanding The Modern Submission Process
B - Book Publishing's Most Critical Elements (For Professional Results)
L - Legal Deposit at Library and Archives Canada
I - It's Time to Print Your Book
S - Sales & Marketing (Traditional)
H - Hashtags: Today's Online Marketing

"Your knowledge base is vast, awesome!"
~Joanie Lamond
"The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!"
~Wendy Flemons
"Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!"
~Stephanie Robinson
"I loved the information about using the Internet to promote your book."
~Chantal Plowman
"... every bit of information that makes it 'easy' is welcome by me. Kim delivered these sorts of things."
~Peter Vodak
"Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!"
~Lorraine Fuchs

WE PAY FOR REFERRALS!
 
Do you know anyone who would like to learn how to publish and sell a professional quality book in Canada? Sign up to become an affiliate marketer for this webinar, and you’ll earn 20% of each ticket sale for each person you refer to us who attends! To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com. 
  
 
If you've ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.
  

 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

Presents the
Ultimate Visible Vault Challenge™


Who has a chance to win?
 
1. Anyone who refers another person to the Polished Publishing Group (PPG) Facebook Page, which results in that person “liking” the page and purchasing one of PPG’s preset or customized book publishing packages between January 1st and December 1st, 2012, will qualify for three chances to win! * … †
 
2. Anyone who “likes” the PPG Facebook Page and purchases one of PPG’s preset or customized book publishing packages between January 1st and December 1st, 2012, will qualify for five chances to win! … †
 
3. Any published PPG author who “likes” the PPG Facebook Page and sells 50 (fifty) or more consignment copies of his or her PPG paperback book at a bookstore signing held between January 1st and December 1st, 2012, will qualify for two chances to win! Û †

Contest Rules:

Ultimate Visible Vault Challenge™, presented by PPG, will take place on Sunday, December 16th, 2012, in Calgary, Alberta, Canada. The exact time and location will be announced on PPG’s Facebook page closer to the date. Keep watching the page!
 
Contestants must be 18+ years old in order to participate in this challenge. All PPG employees (contract, part-time, full-time) and their family members are excluded from participating.
 
Qualified contestants need not be present on the challenge date in order to input their own random five-digit code(s) into the visible vault terminal for a chance to win. PPG can input their codes on their behalves. The first correct five-digit code to be input into the visible vault will win the insured prize of $100,000. (Only one person can win. Odds of winning are one in 100,000.)
 
The correct secret five-digit code will be revealed on PPG’s Facebook Page on Monday, December 17th, 2012, in the event that no winner is announced on Sunday, December 16th, 2012.
 
All authors who wish to publish their book(s) with PPG must meet all the criteria as set out on PPG’s Publishing Agreement webpage on the main website (i.e. must have a Canadian street address in order to qualify for a Canadian ISBN number; must agree to have the book professionally copy edited, graphically designed, proofread, etc, by a PPG-designated professional). For more details on PPG’s preset and customizable book publishing packages, please refer to PPG’s Services webpage on the main website. 
 
* Limit one referral per publishing package purchased. The author purchasing the publishing package must provide the referrer’s name and email address at the time of purchase in order for the referral to qualify. Authors/purchasers can refer themselves. 
 
… A cancellation of the publishing package at any time in 2012 automatically negates all chances to win by the referrer and the author/purchaser. 
 
Û Open to all PPG authors regardless of what year they published their book(s) with PPG. Each author must sell all 50 (fifty) or more consignment copies of his or her paperback book in one single day at a Canadian bookstore of his or her choice. A scanned copy of the paid consignment invoice and receipt must be forwarded to publishingservices@polishedpublishinggroup.com before Friday, December 14, 2012, as proof of the sale to qualify. 
 
† To “like” the PPG Facebook Page, click on the  button and become a fan of PPG on Facebook!
  
Download a printable PDF of these contest rules here.
    
  
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

An exciting new book coming soon to PPG...
  
100 Years of Memories: Celebrating Strathmore’s Centennial
        
Coming soon in eBook, paperback, and limited edition hard cover versions! Watch for it here!
   
Two excerpts from the book...
    
A Message from the Mayor of Strathmore: Steve Grajczyk
  
On behalf of myself and my fellow Councilors, it gives me great pleasure to act as a representative of the citizens of Strathmore in celebration of our 100th year anniversary, and the completion of the centennial book.
 
In November of 1910, the population within the village limits was 490. On January 3, 1911, the motion that Strathmore be incorporated as a Town was passed 23 to 0. The Town of Strathmore was proclaimed a Town Municipality by Command of His Honour the Lieutenant-Governor on July 6th, 1911. Today, 100 years later, we are a substantial Town on the brink of becoming a city, with a population of over 13,000, and we arrive at commemorating a century of community pride and perseverance.
   
Congratulations to all involved in the completion of the centennial book. It is our sincere hope that the past happy memories recorded in this book will be a prelude to future memories, and that the writing of this book will serve to remind us of those happy memories for years to come!
  
Author’s Preface: Paul Sonsteby
 
On October 15th, 2011, at the Fall Gala celebrating our town’s centennial, I was speaking with Kevin Keegan about the unifying power a year like this can have, how it calls for us to reassess the petty quarrels we might find dividing our community at times. In studying our shared history these past months, I have seen that there have always been such divisions, always been disagreements. Yet, in writing this book, I have worked with a disparate group of people, people with different opinions, values, ideologies, and opinions of our community. We shared one thing: Strathmore. And that is no small thing. As we move into our 101st year and beyond, it is my hope that this book will stand as a reminder that they are small things that we let divide us, but what unifies us is truly great. Here in these pages is the history we all share, of a town we are all a part of. I hope, at times, that it might serve as a reminder that we are all one.
     
  
  
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

A little while ago, I posted a blog entry titled How to Price an eBook. That was followed by two related articles titled Sell the Benefits of Your Book–Not the Features and How to Sell Based on Value, Not Price. I highly recommend re-reading these three articles along with this one because, although this particular entry talks about the logistics behind figuring out your cost per copy (which is one factor in determining your final retail price), there is a lot more to consider when pricing out a paperback book. Understanding your audience and properly marketing your product to them is the key. It can make or break a sale no matter what it is that you're selling.
    
All that said, here are two major cost factors to consider when pricing out your paperback book...
  
Who's printing it?
 
Any books that are printed using print-on-demand (POD) technology, which allows you to purchase between one and 99 copies of your book at any given time, will cost a bit more (per copy) to produce than the books printed with traditional printers in larger quantities. As a result, you'll have a smaller profit margin on these books.
 
That said, it's important (critical) to take advantage of POD in this day and age as it allows your customers to buy your books one at a time on sites like Amazon.com. It also allows you, as a self-publisher, to buy small quantities of your book at reasonable prices if you need just a few at any given time. 
   
This is one of POD printing's greatest strengths. Let's say it costs $10 to print one copy of your book on a special POD press. It would probably cost you in excess of $85 to print that same one copy on a regular digital press (just because it's different technology that isn't set up for such small quantities); and an offset press wouldn't be able to print it, period.
  
On the other hand, traditional (digital/offset) printers are set up to print larger quantities of books at a lower cost per copy. This is great for authors who wish to print large quantities of books and sell them at a lower retail price. The strength here is that the same book that costs $10/copy to produce on a POD press may only cost around $5/copy to produce, say, 300 copies on a digital press and around $2/copy to produce 2,000 copies on an offset press. The downside to printing this many copies of a book at one time is that it requires a large upfront investment and the added cost/hassle of warehousing all those books.
  
There's a time and a place to use each type of printer, which is why PPG returns all working files and finished files to our authors once they've approved the final version of their books. This allows them to choose where they're going to print based on how many books they think they're going to be able to sell:  

• Traditional offset printing: best price for 1000+ copies
• Modern digital printing: best price for 100 to 999 copies
• Print-on-demand (POD): best price for one to 99 copies 

It's always wise for self-publishers to contact several printers to obtain quotes for 50, 250, 500, 1000, and 2000 copies. The unit price quoted per each quantity requested will be a good indicator of what type of press is being used and where the printer can be competitive. 
       
Who's buying it? 
  
Self publishers who wish to sell copies of their books through local retailers, such as book stores, will also have to factor that retailer's profit share into their final retail price. Retailers/wholesalers buy publishers' books at steep discounts in order to turn their own profit on the resale. Here are the industry standards self-publishers should budget for:

• Book Wholesalers (i.e. Ingram, Baker & Taylor, libraries): 50-55% discount
• Book Retailers (i.e. Chapters, McNally Robinson): 40-45% discount

Once your book has been designed and the final trim size, page count, picture count, and interior (black and white/colour) has been determined, printers will be able to provide you with the cost per copy to print your book. It is best to factor in the highest possible cost per copy (POD) along with the highest possible discount (wholesaler) when determining your book's retail price. For example, if your POD cost per copy is $5, then your retail price should be set at around $20/copy in order for you to turn a profit on it:
  

 
Again, these hard costs are only a small part of the equation when determining the price of a paperback book. They should be used to calculate the lowest possible retail price only. From there, authors should do a thorough examination of who their audience is and what that audience values most (quality or price) before deciding upon the final retail price as part of the book's overall marketing campaign.
    
  
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

PROFESSIONAL BOOK PUBLISHING FOR CANADIAN AUTHORS
 
The Polished Publishing Group (PPG) supports Canadian authors in self-publishing professional-quality books by guiding them through the entire process from conception to publication. We assist authors in producing both eBook and paperback versions of their titles plus offer online POD (print-on-demand) distribution opportunities throughout the world. We will publish books for our authors at any time of the year they choose.
 

 
THE PPG MISSION
 
Our mission is to make the book publishing process run as smoothly as possible for all our authors by employing professional editors, ghostwriters, and graphic designers, et cetera, with at least five years experience in their respective roles.
 
We aim to exceed our authors' service expectations by respecting their needs, wants, and creative vision throughout the entire process while freely sharing our expertise with them.
 
The end result? A professional quality book we can both be very proud of!
 
THE PPG ADVANTAGE
 
Canadian ISBN numbers:
 
PPG will put the author/self-publisher's primary contact information on each book's Canadian ISBN application form to ensure the ISBN number is linked to the true copyright owner of the book—the author/self-publisher.
 
Canadian-tailored payment options:
 
All transactions completed through the PPG Online Store are done in Canadian funds thereby removing the hassles and extra fees associated with exchange rates. The total price you see on your online store order is the actual total you will pay, and nothing more.
 
Author-tailored printing options:
 
When you choose PPG to support you in self-publishing, not only will you retain the copyright ownership of your book, but we will also give the final print-ready files to their rightful owner ... you. This means at any time you decide to print larger runs (100+ physical copies) of your books to warehouse/distribute on your own, you can feel free to shop around for the best deal with all the printers in your area. For your convenience, PPG also offers a handy print-on-demand service for all your small orders.
 
PPG IS CANADA'S MODERN ECO-FRIENDLY BOOK PUBLISHER
 
PPG operates in a paperless, virtual office environment. Our publishing processes are completely electronic which boosts productivity and makes information sharing much easier from any location anywhere in the country with Internet access. It's our way of helping the environment while we help our clients. Contact us today!
  
    
    
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

There are two forms of online writing for SEO (also known as “blogging”) that can be used to promote a product, service, or company: online articles that are posted on high-ranking online publications; blog entries that are posted to one’s own website. While both forms of promotion can help to improve your search engine ranking for major key words, each has its own unique advantage.
 
Online Articles (Also Known as "Online Advertorials")
 
Online articles should have an "editorial" appeal to them that matches the criteria set up by the online publication they are being posted to. Their primary purpose is to educate people about a certain industry or topic. Here are a few examples:
 
- Click here to see a sample "Company/Owner Profile" article written for Smith Bros. Floors Ltd. in Examiner.com
- Click here to see a sample "How To" article written for Natural Plantation in eHow.com
- Click here to read a sample "Industry Awareness" article written for Polished Publishing Group in Suite101.com

Search engine ranking is based on a complex point system. The higher your points, the higher you land in the search results. Each online advertorial is like a webpage in itself and can garner higher points for your website with two of the major criteria search engines are looking for: backlinks and traffic. Backlinks are “clickable” referrals from one relevant webpage (an online advertorial) to another (your website). The more backlinks to your website, the higher its point value will be in the eyes of a search engine—especially if those backlinks are coming from relevant, high-ranking online publications like Examiner.com. It also stands to reason that more backlinks equate to more traffic over time.
 
Blog Entries
 
Blog entries are a wee bit different from online articles in that you can say pretty much whatever you want, however you want to say it, because you are posting them to your own set of websites. Blog entries can be an obvious advertisement for your products, services, events, etc, if you choose. You aren’t limited by anyone else’s content criteria.
 
A company’s blog site should be an extension of their primary website. For example, PPG's primary website is: http://www.polishedpublishinggroup.com/. This is where our customers go to buy book publishing packages from us. The PPG Publisher’s Blog is an extension of our primary website: http://blog.polishedpublishinggroup.com/. This is where PPG's founder and Publisher does her "blogging" and answers industry FAQs (frequently asked questions) about the book publishing industry. Upcoming PPG webinars and workshops are also promoted here.
 
Blog entries improve your search engine ranking based on another of the major criteria search engines are looking for: quantity of posts. Google’s algorithm rewards more points to websites that post new and relevant content on a regular basis. As it stands today, three to four new blog posts per week is optimal in the eyes of a search engine.
 
A Cost Effective, Unintrusive Form of Advertising
 
The greatest benefit to online writing for SEO (search engine optimization) is that it is unintrusive and cost effective. Where traditional advertising methods such as newspaper, television, radio, and billboards try their best to "interrupt" customers into noticing them, blogging appeals to the audience that is already in the market for your products/services. No need to try to interrupt anyone to gain their interest; if they are typing in those key words to try to find you, it's because they are already interested in what you have to offer. All you have to do is be there in the top organic search results and "voila" ... you've got their attention and hopefully some new business to go with it. 
 
Related article: Online Articles Are “Word of Mouth Advertising” on Steroids!
   
Sample online article promoting an author's book: Calgary Olympian Cheryl Bernard Publishes Inspirational Sports Psychology Book
   
Not enough time in the day to do your own blogging? Polished Publishing Group (PPG) has a team of qualified online SEO writers who can help. Just provide us with a topic (i.e. Blogging for SEO: A Cost Effective, Unintrusive Form of Advertising) and a few related key words for that topic (i.e. improve your search engine ranking, blogging, SEO) and we’ll do the rest for you. Contact us today!
 
 
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:

KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com

BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years' experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.

PUBLISH Your Book This Year!
P - Primary Types of Book Publishing (A Comparison)
U - Understanding The Modern Submission Process
B - Book Publishing's Most Critical Elements (For Professional Results)
L - Legal Deposit at Library and Archives Canada
I - It's Time to Print Your Book
S - Sales & Marketing (Traditional)
H - Hashtags: Today's Online Marketing

TESTIMONIALS
"Your knowledge base is vast, awesome!"
~Joanie Lamond
"The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!"
~Wendy Flemons
"Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!"
~Stephanie Robinson
"I loved the information about using the Internet to promote your book."
~Chantal Plowman
"... every bit of information that makes it 'easy' is welcome by me. Kim delivered these sorts of things."
~Peter Vodak
"Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!"
~Lorraine Fuchs


FUNDRAISING
Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
  
If you've ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:

KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com

BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years' experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.

PUBLISH Your Book This Year!
P - Primary Types of Book Publishing (A Comparison)
U - Understanding The Modern Submission Process
B - Book Publishing's Most Critical Elements (For Professional Results)
L - Legal Deposit at Library and Archives Canada
I - It's Time to Print Your Book
S - Sales & Marketing (Traditional)
H - Hashtags: Today's Online Marketing

TESTIMONIALS
"Your knowledge base is vast, awesome!"
~Joanie Lamond
"The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!"
~Wendy Flemons
"Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!"
~Stephanie Robinson
"I loved the information about using the Internet to promote your book."
~Chantal Plowman
"... every bit of information that makes it 'easy' is welcome by me. Kim delivered these sorts of things."
~Peter Vodak
"Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!"
~Lorraine Fuchs

FUNDRAISING
Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
  
If you've ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:

KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com

BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years' experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.

PUBLISH Your Book This Year!
P - Primary Types of Book Publishing (A Comparison)
U - Understanding The Modern Submission Process
B - Book Publishing's Most Critical Elements (For Professional Results)
L - Legal Deposit at Library and Archives Canada
I - It's Time to Print Your Book
S - Sales & Marketing (Traditional)
H - Hashtags: Today's Online Marketing

TESTIMONIALS
"Your knowledge base is vast, awesome!"
~Joanie Lamond
"The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!"
~Wendy Flemons
"Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!"
~Stephanie Robinson
"I loved the information about using the Internet to promote your book."
~Chantal Plowman
"... every bit of information that makes it 'easy' is welcome by me. Kim delivered these sorts of things."
~Peter Vodak
"Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!"
~Lorraine Fuchs

FUNDRAISING
Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
  
If you've ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:

KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com

BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years' experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.

PUBLISH Your Book This Year!
P - Primary Types of Book Publishing (A Comparison)
U - Understanding The Modern Submission Process
B - Book Publishing's Most Critical Elements (For Professional Results)
L - Legal Deposit at Library and Archives Canada
I - It's Time to Print Your Book
S - Sales & Marketing (Traditional)
H - Hashtags: Today's Online Marketing

TESTIMONIALS
"Your knowledge base is vast, awesome!"
~Joanie Lamond
"The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!"
~Wendy Flemons
"Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!"
~Stephanie Robinson
"I loved the information about using the Internet to promote your book."
~Chantal Plowman
"... every bit of information that makes it 'easy' is welcome by me. Kim delivered these sorts of things."
~Peter Vodak
"Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!"
~Lorraine Fuchs

FUNDRAISING
Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
  
If you've ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:

KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com

BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years' experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.

PUBLISH Your Book This Year!
P - Primary Types of Book Publishing (A Comparison)
U - Understanding The Modern Submission Process
B - Book Publishing's Most Critical Elements (For Professional Results)
L - Legal Deposit at Library and Archives Canada
I - It's Time to Print Your Book
S - Sales & Marketing (Traditional)
H - Hashtags: Today's Online Marketing

TESTIMONIALS
"Your knowledge base is vast, awesome!"
~Joanie Lamond
"The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!"
~Wendy Flemons
"Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!"
~Stephanie Robinson
"I loved the information about using the Internet to promote your book."
~Chantal Plowman
"... every bit of information that makes it 'easy' is welcome by me. Kim delivered these sorts of things."
~Peter Vodak
"Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!"
~Lorraine Fuchs

FUNDRAISING
Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
 
If you've ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.
  

PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:

KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com

BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years' experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.

PUBLISH Your Book This Year!
P - Primary Types of Book Publishing (A Comparison)
U - Understanding The Modern Submission Process
B - Book Publishing's Most Critical Elements (For Professional Results)
L - Legal Deposit at Library and Archives Canada
I - It's Time to Print Your Book
S - Sales & Marketing (Traditional)
H - Hashtags: Today's Online Marketing

TESTIMONIALS
"Your knowledge base is vast, awesome!"
~Joanie Lamond
"The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!"
~Wendy Flemons
"Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!"
~Stephanie Robinson
"I loved the information about using the Internet to promote your book."
~Chantal Plowman
"... every bit of information that makes it 'easy' is welcome by me. Kim delivered these sorts of things."
~Peter Vodak
"Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!"
~Lorraine Fuchs

FUNDRAISING
Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
 
If you've ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.
  

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:

KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com

BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years' experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.

PUBLISH Your Book This Year! 
P - Primary Types of Book Publishing (A Comparison)
U - Understanding The Modern Submission Process
B - Book Publishing's Most Critical Elements (For Professional Results)
L - Legal Deposit at Library and Archives Canada
I - It's Time to Print Your Book
S - Sales & Marketing (Traditional)
H - Hashtags: Today's Online Marketing

TESTIMONIALS
"Your knowledge base is vast, awesome!"
~Joanie Lamond
"The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!"
~Wendy Flemons
"Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!"
~Stephanie Robinson
"I loved the information about using the Internet to promote your book."
~Chantal Plowman
"... every bit of information that makes it 'easy' is welcome by me. Kim delivered these sorts of things."
~Peter Vodak
"Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!"
~Lorraine Fuchs

FUNDRAISING
Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.
 
If you've ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.
  

HOW TO PUBLISH AND $ELL A PROFESSIONAL QUALITY BOOK
Half-day Information Session Hosted By:

KIM STAFLUND
Author, Speaker, and Publisher at PPG
www.PolishedPublishingGroup.com

BIOGRAPHY
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years' experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.

PUBLISH Your Book This Year!
P - Primary Types of Book Publishing (A Comparison)
U - Understanding The Modern Submission Process
B - Book Publishing's Most Critical Elements (For Professional Results)
L - Legal Deposit at Library and Archives Canada
I - It's Time to Print Your Book
S - Sales & Marketing (Traditional)
H - Hashtags: Today's Online Marketing

TESTIMONIALS
"Your knowledge base is vast, awesome!"
~Joanie Lamond
"The updated information was eye opening. On-line promotion looks scary at first. Thanks for making it easy to understand—and totally doable!"
~Wendy Flemons
"Constructive & interesting! Provided information on publishing that was missing from my library of knowledge!"
~Stephanie Robinson
"I loved the information about using the Internet to promote your book."
~Chantal Plowman
"... every bit of information that makes it 'easy' is welcome by me. Kim delivered these sorts of things."
~Peter Vodak
"Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!"
~Lorraine Fuchs

FUNDRAISING
Looking for a unique fundraising opportunity for your group or charitable organization? Host this book publishing information session at your place of business and earn $50 per each person you invite who attends!
Individuals can earn money, too! Do you know anyone who would like to learn how to publish and sell a professional quality book? Sign up to become an affiliate marketer for PPG’s next scheduled book publishing information session, and you’ll earn $50 per each person you refer to us who attends!
The $50 affiliate payout is based on PPG’s regular ticket price of $199 per attendee plus an additional modest EventBrite fee. To qualify, tickets must be prepaid through our EventBrite webpage using a special affiliate tracking code. To obtain your affiliate tracking code, or for more information, please contact us through this EventBrite page or our primary website: www.PolishedPublishingGroup.com.

If you've ever seriously considered publishing a book, then this information session is perfect for you! Buy your tickets today. You’ll be glad you did.

 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

If you’ve ever seriously thought about publishing a book, then this half-day information session is perfect for you! Contact us to buy your tickets today. You’ll be glad you did.
 
PUBLISH Your Book This Year!
 
P - Primary Types of Book Publishing (A Comparison)
U - Understanding The Modern Submission Process
B - Book Publishing's Most Critical Elements (For Professional Results)
L - Legal Deposit at Library and Archives Canada
I - It's Time to Print Your Book
S - Sales & Marketing (Traditional)
H - Hashtags: Today's Online Marketing
 
Click here to register for upcoming PPG events near you or to learn how you can earn money by hosting your own event.
 
Click here to download a copy of this .PDF flyer for more information:
 

   
   
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

The Most Environmentally Friendly Books of Them All
  
Not long ago, the only option available to environmentally conscious book buyers was to check the inside of a paperback to ensure it was printed on FSC-certified paper. Now there's another option that doesn't require any paper at all: eBooks. This is good news for consumers and publishers alike.
 
The term "eBook" stands for "electronic book." eBooks are the digital equivalent to conventional printed books and can be downloaded directly to a computer or hand-held eBook reading device in a matter of minutes. This technology enables consumers to purchase books from the comfort of their homes and offices without worrying about wasted paper or shipping/handling fees. It allows people to store several books in one keyword-searchable, lightweight container. Plus, it saves publishers (particularly self-publishers) from paying the expenses associated with printing, storage, distribution, and book returns. The benefits of this new technology are numerous!
 
There are several eBook file formats to choose from; and there are even more software programs and hardware devices designed to download and view them. To keep things simple, this article will focus on the three commonly used eBook formats that are available for publication through PPG:
 
1. PDF files (Adobe eBook Reader)
2. LIT files (Microsoft Reader)
3. PDB files (Palm Reader) 
 
.PDF (Adobe eBook Reader)
 
If writers want their eBooks to look identical to their printed books, a .PDF file is the way to go. The .PDF format preserves the original graphic design of each page regardless of which device is being used to view it. Another advantage here is that Adobe eBook Reader is available for both Windows and Macintosh operating systems, on both desktops and laptops. (In fact, most of the standard eBook readers can read this form of eBook.)
 
.LIT (Microsoft Reader)
 
If writers feel it is important for their readers to be able to adjust font sizes, reflow text, and change their screen resolution at will, then the .LIT file format is a good choice. The Microsoft Reader software that works with an .LIT eBook is available for Windows operating systems on both desktop and laptop computers plus a special handheld device known as a Pocket PC.
 
.PDB (Palm Reader)
 
Palm Reader software combines the flexibility of Microsoft Reader (allows readers to adjust fonts, reflow text, and change screen resolution) with the adaptability of Adobe eBook Reader (has been adapted for use on both Windows and Macintosh operating systems, for both desktops and laptops, as well as Palm OS and Pocket PC handheld devices). The .PDB file format is the right choice for writers who value functionality ahead of graphic design and wish to reach a broader audience of readers.
 
Like PPG, some other Canadian book publishers already offer to produce eBooks along with conventional paperback books, and this is a step in the right direction. As the world evolves, all publishers (self-publishers included) must be willing to evolve along with it. Preserving our trees today will help to preserve the entire planet for tomorrow.
 
This article was originally published at Suite101 in January 2010 
 
 
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

If you wish to live, play and perform at your peak, then buy this inspirational book by Olympic silver medalist, Cheryl L. Bernard, and bestselling author, Guy H. Scholz at shop.polishedpublishinggroup.com!
  
Go back in time and reminisce with top athletes about the 2010 Winter Olympics as they share their poignant moments and memories in a host of pictures and heartwarming stories.
  
NON-FICTION: SPORTS-PSYCHOLOGY  


Adobe eBook ISBN: 978-0-9867632-0-5
Paperback ISBN: 978-0-9867632-1-2
Copyright 2011 Cheryl L. Bernard and Guy H. Scholz
All Rights Reserved
 
To purchase a copy of this book in either paperback or eBook format, please visit PPG's Online Bookstore at: http://shop.polishedpublishinggroup.com/
    
   
BETWEEN THE SHEETS: The Silver Lining

How can the secrets and strategies of great curling champions be learned and taught? Is there more to their success than technique? Olympic silver medalist, Cheryl Bernard, teams up with curler and bestselling author, Guy Scholz to uncover the keys to success both on and off the ice. Concentrating on the mental and motivational aspects of the sport, Between the Sheets spotlights the importance of team dynamics, mental attitude, coaching, practicing and more. Meet the members of Team Bernard and read their inspiring stories about dedication, perspective, teamwork and triumph. Drawing on strategies, experiences and wisdom from legendary curlers and athletes, Between the Sheets will help you live, play and perform at your peak.
 
* * *
  
Click here to view the official media release for this book!
  
After taking home a silver medal in her home country at the 2010 Winter Olympics in Vancouver, BC, Cheryl L. Bernard is proud to present her latest sports psychology book titled Between the Sheets: The Silver Lining (updated from the first edition titled Between the Sheets: Creating Curling Champions, published in 2005). The newest edition of this inspirational book combines poignant stories and pictures from Team Bernard’s emotional experience at both the Trials and the Olympics with valuable information about the mental, technical, and motivational aspects of this compelling team sport.
 
Cheryl will be discussing her upcoming sports psychology book at the following high-profile curling events in January 2011:
 
- Continental Cup of Curling, January 13 to 16, 2011, St Albert, AB
- Casino Rama Skins Tournament - TSN, January 22, 2011, Rama, ON
- Alberta Women’s Provincial Championships, January 25 to 29, 2011, Camrose, AB
 
Three official book launches (signings) for Between the Sheets: The Silver Lining will be held in February 2011 at the following Chapters/Indigo locations:
 
- Chapters Dalhousie: 5005 Dalhousie Drive NW, Calgary, AB, 1:30 PM to 4:30 PM, Saturday, February 5, 2011
- Indigo Signal Hill: 5570 Signal Hill Centre SW, Calgary, AB, 6:30 PM to 8:30 PM, Friday, February 11, 2011
- Chapters Robson & Howe: 788 Robson Street, Vancouver, BC, 3:00 PM to 5:00 PM, Saturday, February 12, 2011
 
Drop by any of these bookstores on any of these dates to purchase your author-signed copy of Between the Sheets: The Silver Lining and view Cheryl’s Olympic silver medal up close!  
   

 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

Customers don't buy books so much because they want a book. They buy books because they want a solution of some kind. Marketing campaigns that focus on selling the features of a book ahead of the benefits make the incorrect assumption that their readers will automatically understand why they should buy it. Proper communication of the benefits is crucial in order to make a sale.

Here's a Common Example of the Difference Between Features and Benefits:

This line tries to sell the "features" of a new pair of gloves: "Buy our waterproof, breathable, soft-shell work gloves today!"

This line sells the "benefits" of those features: "Keep your hands warm and dry while maintaining ease of movement during your entire outdoor work day!"

The first advertisement focuses only on the features of those gloves and assumes potential customers will understand how a "waterproof, breathable, soft shell" can benefit them. But what if those customers have just moved to Canada from a tropical island, and they have yet to experience a humid, winter climate? What if they haven't worn gloves to do outside handiwork before now? How will they understand the true benefits of these particular features unless you spell it out to them ahead of time? Those customers may not realize it yet, but they aren't just buying a pair of gloves ... what they're buying is the ability to do their job outdoors as comfortably and easily as possible.

Here's a Non-Fiction eBook-related Example:

This line tries to sell the "features" of a new eBook cookbook collection: "Our new eBook cookbook collection contains a wide variety of favourite family recipes for busy moms!"

This line sells the "benefits" of those features: "Now busy moms can enjoy peace of mind and some extra spare time with this vast collection of favourite family recipes all stored together in one compact, easy-to-find place!"

What busy mom couldn't use some peace of mind and extra spare time? And wouldn't it be nice to have all her favourite family recipes quickly accessible to her in a sleek, new digital eBook format rather than having to search through several tattered, old cookbooks to find what she's looking for?

When you're thinking of ways to sell your cookbook, remember your customers aren't just buying recipes from you ... what they're buying is the ability to care for their families (and themselves) in as easy a way as possible. On that note, some readers may not recognize the true benefit of buying an eBook ahead of a paperback in this situation unless it is spelled out for them. I'd also be willing to bet a busy mom would pay a good dime for the convenience (value) of having all her recipes together in one searchable eBook file, so this is a prime example of a time when authors can definitely set their retail price a bit higher. ($45 for one eBook cookbook that replaces over $350 worth of tattered, old cookbooks? Fair deal? I think so!)

Here's a Fiction Paperback-related Example:

This line tries to sell the "features" of a new paperback fantasy novel for adults: "This new paperback fantasy novel contains over 250 pages of action and adventure as Harold The Great treks through the magical world of Myth."

This line sells the "benefits" of those features: "Curl up on your couch with the quiet comfort of this paperback fantasy novel tonight. Escape from reality into Harold The Great’s magical world of Myth … and feel all your stresses melt away."
 

Some people still love the way a good paperback novel feels in their hands, and they'll buy one over an eBook any day. Grab their attention in your benefit statement. Appeal to their emotions by reminding them why they love to read paperback fantasy novels so much.

* * *

It's important to take some time to design a marketing strategy that focuses around who your customers are, what needs they have, and how your book can meet those needs. Writing down a list of your book's features is helpful in the sense that it can provide you with a good starting place. But don't stop at the features. Dig a little deeper to determine the benefits of those features to your readers. That extra time and effort can make a world of difference to your sales.

 
 
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

The Dynamic Full-Day Workshop You've Been Waiting For!
 
How to Write, Publish and Sell a Book
From Concept to Doorstep
   
MORNING SESSION
 
Bob Bannon
Speaker, Author, Book Writing Coach
www.RobertJBannon.com
       
The Dynamic 48-Day Non-Fiction BOOK Writing System
   
B - Blue Print
O - Objective
O - Organize
K - Know How
 
Robert J. Bannon BIOGRAPHY
  
Bob spent 30 years in the Canadian business community in various sales, management, and entrepreneurial roles before allowing his passion for the written word to become a career. He is now busy creating his third non-fiction book to support his growing workshop business that inspires and encourages early stage authors. He has a unique and effective approach to mentoring his writing clients that makes excellent use of his calm demeanour and sense of humor in helping them achieve their goals. Bob makes extensive use of his business background to set achievable objectives and, with his experience in sales, always has his eye on what will appeal to an author’s target audience. This combination of skills and experience results in a workshop that is dynamic, informative, well organized and focused on the task-at-hand—writing your book.
 
MORNING SESSION TESTIMONIALS:
 
"Thanks again for the clear template and the inspiration that you offered to us this morning... with thanks."
~Jan Tollefson M.D.
 
"I chose the workshop in part because of a promise of a 'roadmap,' which I understood to be a clear outline of what I have to do next to author this book, and I'm happy to say that's exactly what I got."
~Peter Vodak
    

 
AFTERNOON SESSION
 
Kim Staflund
Speaker, Author, Publisher at PPG
www.PolishedPublishingGroup.com   
  
PUBLISH Your Book This Year!
 
P - Primary Types of Book Publishing
U - Understanding The Modern Submission Process
B - Book Publishing's Most Critical Elements
L - Legal Deposit at Library and Archives Canada
I - It's Time to Print Your Book
S - Sales & Marketing (Traditional)
H - Hashtags: Today's Online Marketing
 
Kim Staflund BIOGRAPHY
  
Kim has firsthand experience working with a traditional (trade) book publisher, various printers, vanity publishers, and a modern supportive self-publishing house. Her exposure to each business model has allowed her to view this industry from numerous vantage points and provided a well-rounded understanding of their respective pros and cons. This, combined with over fifteen years' experience in various advertising, sales, and marketing roles, plus three published books of her own, puts Kim in a unique position to provide others with valuable insight into the world of book publishing. As the founder and Publisher of Polished Publishing Group (PPG), she now helps aspiring Canadian authors to realize their dreams.
 
AFTERNOON SESSION TESTIMONIALS:
 
"Informal/informative/experienced. Kim is a great presenter, knowledgeable & personable!"
~Lorraine Fuchs
   
"I loved the information about using the Internet to promote your book."
~Chantal Plowman
   
Click here to download a copy of this flyer for more information:

    
    
  
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.

Anyone who has read a few of my blog entries and articles (such as Authors Are Entrepreneurs and How Proactive Authors Sell More Books) will know that I am a strong proponent of self-promotion. To be a truly successful author, you have to treat book publishing, sales, and marketing as your own business. The same holds true whether you take today's supported self-publishing route or go with a traditional trade publisher.
 
Each time I write about this, I receive emotional comments from various writers that look something like this:

"Authors are not entrepreneurs. Entrepreneurs are sales people, and sales people are extroverts. Authors are introverts."
 
"Writers should be paid to write. Period. Promotion is the publisher's job."
  
"If I were a car manufacturer, I would not be expected to go on the road and promote my product after I manufactured it. I would be paid to make the car and someone else would be paid to sell it."

At present, there are three primary ways for Canadians to publish a book: traditional (trade) publishing; vanity publishing; and supported self-publishing. While the trade publishing route is still a respected option for some of today's authors, many others are choosing supported self-publishing with companies like PPG—and with good reason. In order to fully appreciate the benefits of this new preference, it is important to understand the characteristics that differentiate trade publishing from vanity publishing from supported self-publishing.

TRADITIONAL (TRADE) PUBLISHING
 
Many writers still envision this process when they consider having a book published: seeking out a Canadian trade publisher that will consider their type of work; mailing a query letter and sample chapter or poem to that publisher with a self-addressed stamped envelop attached; and then anxiously awaiting a response, within three to six months, as to whether or not the publisher will take on the project. More often than not, the unknown author's work is declined; and he or she must move onto the next submission with the next trade publisher in the hopes the book will eventually be accepted.
 
Those new to the book publishing industry often view this as a personal rejection of their work. Many give up hope of ever being published at all. The truth is, writing quality is not the only determinant trade publishers use when deciding whether or not to accept a manuscript for publication. Most receive hundreds (even thousands) of manuscript submissions each and every year from which they select fewer than one dozen new authors to work with—a discriminatingly low acceptance rate. Obviously, budget and manpower play a huge role in their decisions. But one must also consider that many of the small Canadian literary presses, in particular, are funded by operating grants. These grants contain strict guidelines as to what types of work they can/cannot publish. As a result, these publishers’ hands are sometimes tied and otherwise gifted writers may be overlooked.
 
For the writers whose work is accepted, there is a noteworthy implication they may not be aware of straightaway. When a trade publisher agrees to pay for the publication of a manuscript, what they are purchasing is the rights to that work. In other words, the writer must now relinquish much of their creative control over to the publisher. It is the publisher who has final say on editing and design. It is the publisher who has final say on how the book is to be produced and marketed ... because it is the publisher who now owns the book. Authors retain only basic "publishing rights" that recognize them as the creator of the written words, and they are paid only a small royalty for any sales made by the publisher—often as low as 10%. As the owner of the book, the publisher keeps all remaining profits.
 
To put this into perspective, let's say a book is priced at $15 per copy retail. Ten per cent of that is only $1.50. Even if the publisher is able to sell 500 copies of the book, the author will only earn $750 in royalties.
  
It makes much more sense for authors to buy copies of their books back from the publisher at a wholesale price of $7.50 each and then try to sell them all direct themselves. Even though they won't earn royalties on these wholesale author copies, they still stand to earn more per unit if they sell them at full price without a middleman between them and their buyer. Make sense? (Even with a middleman, like a bookstore or retail outlet, the author still stands to earn more per unit by selling their own wholesale copies.)
 
Aside from loss of ownership, another disadvantage to this type of publishing is the timeline. It can take anywhere from three months to a year for authors to learn whether or not their manuscripts have been accepted for publication; and, if accepted, it can take another full year for their books to be published … sometimes more.

VANITY PUBLISHING
 
Most people have heard the term "vanity publisher" as the less respected publishing alternative. Vanity publishers have earned their notoriety by accepting and publishing 100% of the manuscripts that are rejected by trade publishers without much consideration to quality or content ... the opposite extreme of trade publishing. The best way to recognize a vanity publisher is this: their primary concern is profit so they will publish anything for anyone who has the money to pay for it; they hire unseasoned staff at reduced wages so they can charge enticingly low "publishing package" rates; and they won't actively encourage their writers to improve the quality of their work.
 
A vanity publisher will take what they receive and publish it as is ... no matter what it looks like. Not only does this reflect poorly on the publisher, but it also reflects poorly on the writer. Books that are haphazardly produced in this manner simply cannot expect to compete in the marketplace against a professional trade publisher's finished product. There is a noticeable difference between the two.
 
Another issue with today’s vanity publishers is that the majority are either located in the United States or else they cater to the American marketplace (i.e. authors must pay for their publishing services in US dollars which ends up costing them more in the long run). But perhaps the biggest problem with publishing through an American-based publisher is that most of these companies assign American ISBN numbers/barcodes to all their books. This puts Canadians in “limbo” in the sense that their books are not properly recognized by Legal Deposit at Library and Archives Canada (LAC) as they should be.
 
Most vanity publishers advertise that authors who work with them will retain 100% copyright ownership of their own books; however, they neglect to mention that the print-ready files for those books will be kept “under lock and key” inaccessible to the authors. This means authors must always go through the vanity publisher to have their marketing materials and books printed; and, because most of these publishers utilize only POD printing technology, authors stand to lose money on the larger print runs that really should be completed on either a digital or offset press designed specifically for larger print runs.
 
One upside to this type of publishing is the timeline. Manuscripts are accepted immediately upon receipt of payment and can be published in as little as two months’ time. Another upside is that vanity publishers pay a significantly higher royalty rate than trade publishers do on any copies of the book they're able to sell on behalf of the author. Of course, authors can also purchase copies of their books at wholesale prices and sell them on their own for the best profit margin of all.
   
One final, notable benefit to this book publishing model is that, because authors maintain primary copyright ownership of their books, they reserve the right to sell off additional rights for additional profit down the road. This is where the real money is—in the sale of rights. To understand why, click here.

SUPPORTED SELF-PUBLISHING
 
The supported self-publishing route combines the quality of traditional (trade) publishing with the flexibility and control of vanity publishing. Writers are considered both the author and the publisher of their own books, and the supportive self-publishing house merely assists them in self-publishing their books by supplying all the tools they will need and facilitating the entire process from start to finish.
 
A qualified supportive self-publishing house requires its writers to have their work copy edited and proofread in the very least. (Trade publishers usually take it a step further and require each and every manuscript to go through a substantive edit.)
 
Supportive self-publishing houses utilize experienced talent—graphic designers, ghostwriters, editors, proofreaders, indexers, et cetera—to ensure a professional final result. They also employ modern printing techniques (POD) and modern marketing services (online presence) in much the same way today's vanity publishers do.
 
When writers pay for professional support in self-publishing their books, they gladly maintain their copyright ownership and creative control. It is the writer/self-publisher who has final say on everything from design to production to marketing the final product. They are also assured a quality end result that is able to compete in the marketplace ... which can make a world of difference when it comes to selling their books and earning any kind of profit down the road.
 
Like vanity publishing, a major advantage to this type of book publishing is the timeline. Most manuscripts are accepted immediately upon receipt of payment and can be published in as little as two or three months’ time. Another upside is that supportive self-publishing houses pay a significantly higher royalty rate than trade publishers do on any copies of the book they're able to sell on behalf of the author. And, as it is with every other publishing model, authors can purchase copies of their books at wholesale prices and sell them on their own for the best profit margin.
    
The most important benefit to this book publishing model is that authors maintain primary copyright ownership of their books. By doing so, they reserve the right to sell off additional rights for additional profit down the road. This is where the real money is—in the sale of rights. For a better understanding as to why this is, click here.
 
There are four additional advantages to self-publishing through PPG in particular:
  

This recipe for a bestselling novel has been generously donated to you from bestselling Canadian author Cheryl Kaye Tardif...
 

Common Ingredients for a Bestseller:
 

• 1 cup of well written novel
• 1 cup of professional editing
• 1 cup of professional layout and interior design
• 2 cups of professional book cover, including gripping back cover text
• 1 cup of decent distribution via major online retailers
• 2 cups of book launch, tours and other events, plus advertising
• 3 cups of contests and giveaways by author, publisher or both
• Countless hours of organization and time
• Dash of excitement

Method:

Take the well written novel and beat in professional editing until light and readable. Add professional layout and interior design, then stir in professional cover art and back cover text until well combined. Sprinkle in decent distribution until coated and roll mixture out with book launch, tours and events. Top with contests and giveaways, and fold in countless hours of organization and time before adding the finishing touch―a huge dash of excitement. Share with everyone and enjoy!

Reality Check:

While the recipe above may seem kind of silly, these ingredients can lead to a bestselling novel. I know because I've used them all successfully. My three novels have made bestsellers lists multiple times on Amazon.com and Amazon.ca. Whale Song made both lists in a single day. I've also sold over 5000 copies of Whale Song, which in Canada makes it a national bestseller.

 
So how did I do it? I created an exciting day-long event―a "Bestseller Day"―that had enough goodies to draw people in. It was held on my 44th birthday and I gave away 44 prizes.

There are three main ways to get prizes to offer:

1.) Pay for them (I don't recommend this.)

2.) Get others to donate them.

3.) Find someone to sponsor the event or the prizes. They pay for something you want to give away and get something in return, whether it's free advertising, a mention in your next book, or some other benefit.

Becoming a bestselling author takes persistence, creativity and good organization. Follow this recipe for success and you'll rise like a soufflé. Just don't forget that last ingredient―excitement!

Cheryl Kaye Tardif is a bestselling Canadian author whose critically acclaimed, award-winning novels are being considered by film producers. She's appeared on television and radio and in newspapers and magazines. Cheryl has also presented at writers' conferences in Canada and the US, mainly on topics of marketing and promotion. She's helped many authors achieve success and does so as a book marketing coach, with Bestseller Days, Virtual Book/Blog Tours and Sponsorships her top 3 most requested topics.

http://www.shamelessbookpromoter.com
http://www.cherylktardif.com
  
 
   
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

 
 

 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

 
 
 
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

 
  
 
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today. 

Coming soon to PPG...



I am Indigo 
by Deanne Adams

Excerpt from Preface 

This book is not designed to debate whether or not this phenomenon of evolution from birth exists. I live as a functioning Indigo today; every day presents new opportunities to use the gifts I am born with to better understand myself and the people and world around me. Rather, this book is written to create a sense of understanding, to better unite our families, work, and school, through recognition of how these extraordinary gifts can help us evolve together as the human race. The humans who pursue goodness, emotional healing and understanding, and the betterment of mankind would likely agree that as a quickly evolving race we must move closer towards leaving apathetic chaos and dysfunction behind. We interact the most with our families, our friends at work or school, and the people in our lives who teach us. So this is where we must begin.

There are many inherent qualities of Indigo. We feel deeply and love quickly. We root for the underdog. We cannot understand it when people hurt each other. We are open and vulnerable. We abhor cruelty to people and animals. When treated with disrespect, abuse, or dysfunction, without guidance about who we are and why we are here, we cope by shutting off our genuine flow of communication to those closest to us. We love animals and nature. Many of us are extremely creative and share talents artistically and help the world to awaken joy and feel with passion. We often have talents at a very young age that get stifled in our assimilation into society. Many of us are empathetic by nature. This means we sense others’ emotions and often confusingly take them on as our own. The coping and defense strategies that are adopted early in life often prevent the full realization and clarity of purpose that comes with being able to be oneself without fitting into a “mold” or “system”.

Indigos are here to break away from and rebuild ways of treating each other that do not serve love and peace, and our rebellious natures are often interpreted as disrespect or harm. We mean no disrespect or harm. But if what is currently in place in our evolving society for “systems and methods” was working well, there would not be more than two thirds of a world impoverished, hundreds of animal species dying every day, water shortages, air, earth and water pollution, climate caused disasters, unknown corporate and government manipulations, rampant viruses and cancers, and dying children... Indigos are born with a sense of the need to fight against the broken, dysfunctional, and unacceptable.

Quite often Indigos are labeled as troublemakers, headstrong, attention deficit, or hyperactive. The cognitive, psyche, and emotional abilities Indigo have are for specific purpose. We are here to be teachers, teaching how to think for oneself and live authentically by knowing one's own mind and emotions and realizing that as a whole. As a race we can learn by example from Indigos to listen to intuition, listen to instinct, and follow higher purpose so that we all no longer suffer. Collectively, as we treat each other with respect and acceptance we can evolve to living in happier families, schools, and homes. As humans, we are all living miracles, because so little is understood about what our brains do, and how we fit in to the bigger picture of our universe. Whatever our human race's origin is, however we came to be on this planet, no matter what religion or faith we have, or what bounded piece of dirt we come from, we are here to learn acceptance of being. We all come from our mothers; we all come in to this world the same way through birth, we will all likely leave the same way through death, and this common origin and continuance (or end, depending on one's faith, or lack thereof) creates a unique common global bond between us as people of a unique race.

As Indigos, it is very frustrating for us when our “superiors” do not stop and actually listen to what we have to say, with love in their hearts, and the willingness to try and understand us in their minds. How many of us as humans do not feel truly fulfilled, feel disconnected, feel abused or mistreated, feel unsatisfied with what we do or hold as important in our lives? As Indigos, we are here to help aid in healing as individuals, and therefore, as a race, and to assist in identifying ways of thinking and behaving that simply do not bring happiness and fulfillment. As humans, we are all individual yet basically similar. Indigos are trying to get your attention. Without attention and then change, through understanding and growth, there is the risk of repeating painful cycles and histories... 
  
 
 
PPG is a Canadian book publisher dedicated to serving Canadian authors. Visit our book publishing website to learn how you can publish your book today.